Best law firm marketing companies

Best law firm marketing companies

Each list shows its criteria and weights before any company is placed, then names who fits your practice and firm size.

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Ranked lists

Who should your firm hire? Scored on what each company publishes.

The best company depends on your practice area and firm size. Each list says which firm it is for and scores every company the same way. Then it names a winner for each situation, so a solo estate planner and a ten-lawyer injury firm get different answers.

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What decision is in front of you? Go straight to the answer.

Why you can trust it

All information comes from each company’s own pages.

You can check any of it yourself. Our opinions are labeled, every score uses one published rubric, and where a company says nothing we mark it not disclosed instead of guessing.

Scoring rubric · 0 to 4
  1. 0States it does not offer this
  2. 1Offered only as a narrow add-on or for one channel
  3. 2Offered, described in general terms
  4. 3Offered, with stated scope, cadence or method
  5. 4Offered, with stated scope and measurement tied to signed clients or revenue
  6. n/aNot disclosed or could not confirm. Left out of the total. On Pricing and terms, not publishing scores 0.
Read the methodology →

How do I know the scores are fair?

Every company is scored the same way, on published weights. Each criterion is rated 0 to 4 against a written rubric, and totals are out of 100. If a company is silent on a point, that point is left out of its total, not counted as zero. Pricing is the exception. A company that doesn’t publish its prices and terms scores 0 there. Pricing and terms was added after the first rankings, and every list was scored again.

Agencies and software sit on separate lists unless they do the same job. When we rescore one company, we rescore the whole list.

Superpractice appears only where it fits and is scored the same way. Every list says at the top that Superpractice publishes it, and that never changes a score.

Why trust a comparison that Superpractice wrote?

Information about a competitor links to that company’s own page and the date we checked it, so you can verify it. Our opinions are labeled as ours. Superpractice competes with most of these companies, and every page says at the top who publishes it.

No company pays to appear or to rank higher. We have no partnership, affiliate deal or customer relationship with any company we compare unless the page says so.

We haven’t bought competitors’ services, and we never present a company’s own reported results as fact. When a company doesn’t publish a price or a term, the page says so instead of guessing.

We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.

Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

Is this still accurate today?

Each list shows when it was scored. Companies change, and we can’t catch every change, so confirm the details with each company.

Spotted an error?

Send the page, the sentence and a link to the source that shows the correct information. Use the correction form or email hello@superpractice.com. Named companies are welcome to use the same route.

Each correction we make is noted with its date on the page. Companies change their prices, services and terms, and we can’t catch every change, so confirm the details with each company before you decide.

What to ask any provider

  • Will we see signed clients and fees by source, or leads and calls?

    Ask for a sample report from a firm like yours.

  • Who owns the website, ad accounts, call tracking numbers and data?

    Get it in writing, including what leaves with you.

  • What will the first 90 days cost in total?

    Add the fee, ad spend, setup or build fees and anything sold separately.

  • What notice is needed to leave?

    Ask for notice periods and exit steps in writing.

By the Superpractice team · Updated