Lead Conversion

Turn more of the leads you already have into clients

Score every lead, respond in seconds, and work the hottest ones first. The leak was never your marketing.

64%of leads never get a follow-up at allClio Legal Trends Report
60xmore likely to qualify a lead engaged within an hour vs a day laterHarvard Business Review, 2011
79%of clients hire the first firm that respondsClio Legal Trends Report, 2024
45%of appointments get booked after hours, when offices are closedZocdoc booking data
01
Prioritize

Work the leads most likely to sign, first

Lead Scoring grades every contact on the signals that actually lead to retained clients and updates the moment anything happens. Your team works a ranked list, not a pile.

Explore Lead Scoring
LEAD SCORE · PERSONAL INJURY
Maria DelgadoRear-end collision · Google Ads · Dallas, TX
AOn Fire 92
Call engagement
27/30
Engagement signals
25/30
Multi-channel
11/15
Contact richness
8/10
Pipeline bonus
+18
Scored today 7:02 AM · updates as signals land
02
Always on

Your firm, online 24/7

AI Voice Agents answer after hours, catch rollover calls when your front desk is on the other line, and make outbound calls to new leads in seconds. Nights, weekends, and the Tuesday rush all get the same answer.

Explore AI Voice Agents
EVERY CALL · COVERED
After hours · 9:41 PM Saturdayanswered, qualified, meeting booked for TuesdayANSWERED
Rollover · front desk on two linesthird call picked up on the second ringROLLOVER
Outbound · new form leadcalled back 9 seconds after the form landedOUTBOUND
03
Book the meeting

From interested to on the calendar, instantly

Booking lets leads schedule themselves the moment interest peaks, and every meeting arrives ranked by lead score, so you walk in knowing which room to win.

Explore Booking
YOUR DASHBOARD · TODAY
Today
3 meetings on your calendar
10:30 AM
30m
ADana ReevesMOST LIKELY TO SIGNOn Fire 94
Strategy meeting
12:30 PM
30m
BMarcus CallowayWarm 71
Strategy meeting
3:00 PM
30m
CJune WhitfieldCool 48
Document review
3 meetingsView all →

“Win the 10:30. Dana has opened every email and asked about timelines twice.”

04
Convert the meeting

Win the meetings you worked so hard to get

Meeting Intelligence scores every meeting against your own playbook and turns the patterns into coaching, so conversion improves attorney by attorney.

Explore Meeting Intelligence
THE FULL LOOP · ONE MEETING
BOOKEDThu 10:00 · credited to your Google Ads
HELD41 minutes · show rate counted
ANALYZEDsummary, next steps, what stalled
MEASUREDmeeting → retained, by host
booking opens the loop · meeting intelligence closes it
05
One platform

Your firm’s sales & marketing OS, built for speed

Every lead, message, call, meeting, and score lives in one AI-native platform. Replies draft themselves, meetings book themselves, and tasks assign themselves, so your team spends its hours signing clients instead of coordinating tools.

Explore the platform
SPEED · MEASURED
NEW LEAD CALLED BACK
9s
outbound dial the moment the form lands
CALLS ANSWERED
24/7
after hours, rollover, and outbound covered
REPLY READY
1 click
AI drafts approved straight from the inbox
MEETING SCORED
0 min
report and tasks ready when the meeting ends
69% of firms using AI extensively report revenue gains · Clio Legal Trends, 2025
06
Where to start

A plan for every size and stage of firm

Solo, scaling, or market leader, the conversion stack meets you where you are. Launch covers intake and inbox fundamentals, Momentum adds scoring, booking, and recommendations, and Scale runs the full engine. Voice agents bolt on at any tier.

Compare plans
PLANS · CONVERSION
1
Launch
getting started: intake, inbox, and follow-up fundamentals
2
Momentum
growing firms: scoring, booking, and recommendations
3
Scale
market leaders: the full stack with full coverage
start where you are · voice agents bolt on at any tier