Privacy Policy

Introduction

This privacy notice provides you with details of how we collect and process personal data through your use of Superpractice.com, the Superpractice app, our services, and Superpractice tracking, attribution, cookie, pixel, script, and form capture technologies.

Superpractice LLC is the data controller for personal data we collect through our own websites and app. When a customer installs or uses Superpractice tracking technology on the customer's website or digital property, Superpractice generally processes that data as a service provider or processor on behalf of the customer, and the customer is responsible for its own privacy notices, consent mechanisms, opt-outs, and legal compliance.

If you need to email us about anything related to this privacy notice, you can email us at support@superpractice.com.

If any of your personal information changes (i.e. when you have changed your email address or mailing address) please email us at the above email address and let us know how it has changed. From time to time we may email you to check that the personal data we hold for you is accurate and up to date.

What Personal Data We Collect About You

We may collect the following data about you:

• Your name
• Your email address
• Your address
• Your phone number
• Your date of birth
• Your business name
• Your credit card information (if you make a purchase on our website)
• Any personal data you post on our website
• Data about how you use our website
• Technical data such as your IP address, your login data, details about your browser, device information, approximate location inferred from IP address, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website
• Tracking and attribution data, including visitor identifiers, cookies, page URLs, page titles, referrers, UTM parameters, ad click identifiers, campaign information, session information, device and browser data, and related analytics events
• Form and conversion data processed through Superpractice services, which may include contact information, form metadata, selected practice area or service type, message fields, and other information submitted through a website form, depending on how the customer configures and uses the Services
• Your marketing and communication preferences
• Any other information that you directly provide to us whether through our contact form, over the phone, by email or otherwise, such as when entering a competition or completing a survey
• Application forms
• Credit information from third parties

How We May Use Your Data

We will use your data in order to:

• Process financial transactions to enable you to purchase our services
• Send you customer communications about enhancements to products or services you have bought
• Enable us to perform a contract with you and process orders, respond to inquiries related to the order and deal with complaints
• Reply to any inquiries you make about our products or services
• Send you marketing communications where we are allowed by law to do so
• Personalize your experience on our websites
• Monitor the use of our website and online services
• Ask you to complete surveys or invite you to enter into competitions or prize draws
• Keep records of orders placed and communications in relation to such orders
• Keep records of communications
• Analyze your use of our website and other online services
• Administer and protect our business and website
• Deliver relevant website content and advertisements to you
• Understand the effectiveness of our advertising
• Provide tracking pixel, attribution, analytics, conversion tracking, form capture, call tracking, contact creation, and reporting features to our customers
• Help customers attribute leads, form submissions, calls, appointments, and retained matters to marketing sources and campaigns
• Carry out credit checks
• Bring legal claims against you if you breach a contract or fail to make payment
• Comply with any legal obligations we are subject to or as required by a government authority
• Obtain or maintain insurance policies
• Manage our business
• Obtain professional advice

How We Collect Your Personal Data

We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails). We may automatically collect certain data from you as you use our website by using cookies, pixels, scripts, local storage, server logs, and similar technologies.

We may also collect or process data when a Superpractice customer installs or uses the Superpractice pixel, scripts, forms, landing pages, call tracking, or attribution tools on the customer's website or digital property. In that context, the customer controls the website experience and is responsible for providing any required notices, consent choices, opt-outs, and other privacy controls to visitors.

We may receive data from third parties such as analytics providers such as Google, advertising networks such as Facebook, search information providers such as Google, providers of technical, payment and delivery services, fraud detection agencies and data brokers or aggregators.

We may also receive data from publicly available sources.

Superpractice Pixel and Customer Websites

The Superpractice pixel and related tracking technologies help customers measure attribution, understand marketing performance, create or update contacts, and connect website activity with calls, appointments, forms, and other conversion events. These technologies may use first-party or server-set cookies, visitor identifiers, scripts, event logs, IP address, device and browser information, page URLs, page titles, referrers, UTM parameters, ad click identifiers, session history, form identifiers, form actions, and form submission data.

If you visit a customer website that uses Superpractice technology, the customer's privacy policy and consent choices may also apply. Customers are responsible for determining whether and how to use Superpractice tracking technology, for configuring their websites and forms, for avoiding prohibited or restricted data collection, and for honoring legal obligations that apply to their visitors, including opt-out and Global Privacy Control obligations where applicable.

Superpractice does not sell customer website visitor personal information for money. We may process customer website data to provide services to the customer and as otherwise described in this policy and our agreements with customers.

Marketing Communications

We may send you email or text marketing communications if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since.

Before we share your personal data with any third party for their own marketing purposes we will get your express consent.

You can ask us or third parties to stop sending you marketing messages at any time by emailing us at support@superpractice.com. We also have unsubscribe buttons on the bottom of all of our emails.

SMS/Text Messaging

If you opt-in to receive SMS messages from Superpractice, you consent to receive text messages related to appointment reminders, service updates, or other communications you have requested. Message and data rates may apply depending on your mobile carrier and plan.

You may opt out of receiving SMS messages at any time by replying STOP to any message. After opting out, you will receive a confirmation message and will no longer receive SMS communications from us unless you opt in again. For help, reply HELP to any message or contact us at support@superpractice.com.

We will not share your phone number with third parties for their marketing purposes without your express consent. SMS consent is not a condition of purchase.

Disclosures of Your Personal Data

We may have to share your personal data with the parties set out below:

• Service providers who provide IT and system administration services.
• Professional advisers including lawyers, bankers, accountants, auditors and insurers.
• Government bodies that require us to report processing activities or otherwise disclose your personal data.
• Market researchers and fraud prevention agencies.
• Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

Data Security

We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorization. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any marketing, legal, accounting, security, analytics, attribution, customer support, or reporting requirements.

Tracking, attribution, pixel, form, and conversion data may be retained for the periods configured in the Services, required by customer settings, or needed for attribution, reporting, fraud prevention, security, legal, accounting, backup, audit, or dispute purposes. We may delete, aggregate, or de-identify this data when it is no longer needed.

For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.

In some circumstances, we may anonymize your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Rights To Your Data

You can request access, correction, erasure, restriction, or transfer of your data at any time. Depending on where you live, including if you are a California resident, you may also have rights to know the categories and specific pieces of personal information collected about you, delete personal information, correct inaccurate personal information, opt out of certain sale or sharing of personal information, limit certain uses or disclosures of sensitive personal information where applicable, and be free from unlawful discrimination for exercising privacy rights.

If your request relates to data collected on a customer website that uses Superpractice technology, we may direct you to the customer because the customer controls that website and the related privacy choices. We will assist customers with privacy requests as required by our agreements and applicable law.

If you wish to exercise any of the rights set out above, please email us at support@superpractice.com.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. You may also use browser, device, or extension settings that send privacy preference signals such as Global Privacy Control. If you disable or refuse cookies, please note that some parts of this website or the Services may become inaccessible or not function properly.

Customer websites that use Superpractice technology are responsible for presenting their own cookie notices, consent choices, opt-out mechanisms, and Global Privacy Control handling where required.