Best lawyer directories

How this list was scored

Lawyer directories. For a law firm that wants a profile or sponsored placement in the legal directories where people browse and compare lawyers. Best means the highest weighted score on the seven criteria below, with placement terms and inquiry handling weighted most. A criterion a company says nothing about is left out of its total, except pricing and terms, where not publishing scores 0. Evidence date November 8, 2026.

Not on this list

• Superpractice isn’t ranked because it runs marketing, not a directory.
• Lead sellers without a directory are on the lead generation list. 4LegalLeads sells leads, and LegalMatch’s own page says it isn’t a directory service.
• Super Lawyers is ranked as part of FindLaw’s network, and Avvo, Nolo and Lawyers.com as part of Martindale-Avvo. Other directories aren’t ranked because we haven’t reviewed their pages yet.
• Third-party reviews and ratings aren’t used. Results a company reports about itself, such as traffic figures, are recorded but never scored.

How to choose

• Search your practice area and city on each directory before you buy. See where competing firms appear and how profiles are ordered.
• Separate the free profile from paid placement. Ask what a sponsored or premium spot adds, where it shows and how many firms share it.
• Ask who answers inquiries from your profile and when. Some directories sell chat or call answering beside the listing.
• Check whether two directories share an owner. FindLaw sells Avvo, Martindale and Lawyers.com ads in one package.
• Record which signed clients came from each directory yourself, so you can compare what each one costs.

What should you ask any provider?

How we made this page

• The weights are shown above the ranking so you can re-weight it yourself.
• Built only from each company’s public pages as of November 8, 2026. Scores reflect what a company says, not everything it may offer.
• Superpractice publishes this list and isn’t on it because it runs marketing, not a directory.
• We didn’t test any service, and Superpractice has no customer, partner or affiliate tie to any company here.
• Three companies are ranked. Directories we haven’t reviewed yet aren’t on the list.
• Martindale-Avvo and FindLaw are scored on the same sources as on the lead generation list. Only the weights differ, with placement terms and inquiry handling weighted most.
• FindLaw and Martindale-Avvo share an owner in Internet Brands. Each sells under its own name and terms, so each is scored separately.
• Justia is scored on six of seven criteria because its pages don’t say what you keep when you leave.
• Third-party reviews and ratings aren’t used, and results a company reports about itself are never scored or shown as fact.
• Pricing and terms is 10% of the score. It checks three things, that prices are published in full, that every extra charge is stated and that there is no minimum term or exit fee.
• A company that doesn’t publish its prices or terms scores 0 on pricing and terms. Prices and terms are scored for being published, complete and free of a minimum term or exit fee, never for being low.
• Martindale-Avvo, Justia and FindLaw each score 0 on pricing and terms. None publishes a price for every placement it sells or a month-to-month term.
• Services and terms change, so confirm the details with each company.
• We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.
• Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

• November 8, 2026 First draft for review.
• November 8, 2026 Added Pricing and terms at 10% and rescored the list. All three companies score 0 on it, so the order is unchanged.

Spot an error? Request a correction with the page, the sentence and a source, or email our corrections inbox. Named companies are welcome to use the same route. Each correction is logged on the page.

Sources

1. [1]

   LeadDirect leads are described as exclusive, verified and delivered in real time.

   “every lead is exclusive, verified, and delivered to your firm in real-time”

   martindale-avvo.com/services/leaddirect · checked November 8, 2026

2. [2]

   LeadDirect says it verifies every lead for contact and case details, practice area and location.

   “We verify every lead for contact and case details, practice area, and location”

   martindale-avvo.com/services/leaddirect · checked November 8, 2026

3. [3]

   The FAQ answers "exclusive or shared leads" by saying leads are exclusively tailored to the firm because the program is customized.

   “Because your program is customized, your leads will be exclusively tailored to you.”

   martindale-avvo.com/faq · checked November 8, 2026

4. [4]

   LeadDirect lists twelve practice areas: bankruptcy, business law, criminal defense, DUI, divorce, employment law, estate planning, family law, immigration law, motor vehicle accidents, personal injury and workers' compensation.

   “Focused on the practice areas where we can make the biggest impact for your firm.”

   martindale-avvo.com/services/leaddirect · checked November 8, 2026

5. [5]

   The pages do not say how a LeadDirect or LeadVolume lead is verified (form fields, phone verification, human screening) or who screens it.

   Not publicly disclosed on the pages checked.

   martindale-avvo.com/services/leaddirect martindale-avvo.com/services/leadvolume martindale-avvo.com/faq · checked November 8, 2026

6. [6]

   No written lead credit, replacement or dispute procedure is published for LeadDirect or LeadVolume beyond "you will not be charged" for mismatched leads and the FAQ's no-reimbursement answer; only ChatVantage publishes a 7-day dispute window.

   Not publicly disclosed on the pages checked.

   martindale-avvo.com/services/leaddirect martindale-avvo.com/direct-leads-for-personal-injury martindale-avvo.com/services/leadvolume martindale-avvo.com/faq martindale-avvo.com/services/chatvantage/chatvantage-terms-and-conditions · checked November 8, 2026

7. [7]

   The LeadDirect practice pages say a lead that does not match the firm's practice area and geography is not charged.

   “If the leads don't match your specific practice area and geography, you will not be charged.”

   martindale-avvo.com/direct-leads-for-personal-injury · checked November 9, 2026

8. [8]

   The FAQ says there is no reimbursement for bad leads because leads are vetted and actively asking for the firm's information.

   “we don't offer reimbursement because the leads delivered to you will be vetted and actively asking for your information”

   martindale-avvo.com/faq · checked November 9, 2026

9. [9]

   ChatVantage operators are described as legally trained and managing the whole intake conversation.

   “Our legally-trained operators manage the entire intake conversion process, so you can focus on the law.”

   martindale-avvo.com/services/chatvantage · checked November 8, 2026

10. [10]

    ChatVantage chat is offered in English or Spanish.

    “We're bilingual, offering operation communication in English or Spanish.”

    martindale-avvo.com/services/chatvantage · checked November 8, 2026

11. [11]

    Captorra is sold as intake management software for consumer law firms.

    “Put Captorra on your case to support your Legal Intake Management.”

    martindale-avvo.com/services/lead-intake · checked November 8, 2026

12. [12]

    Captorra, the intake software, has built-in phone and texting powered by Twilio.

    “Built-in phone and texting functionality, powered by the Twilio platform allows your law firm to quickly and efficiently respond to your leads”

    martindale-avvo.com/services/lead-intake · checked November 8, 2026

13. [13]

    The about page describes Intake Conversion Experts (I.C.E.) intake specialists answering calls 24/7 and following up with prospects.

    “Highly trained intake specialists are available to answer calls 24/7 and follow up with prospective clients before they turn to the competition.”

    martindale-avvo.com/about · checked November 8, 2026

14. [14]

    Captorra tracks ROI by cost per lead, cost per sign-up and average attorney fees by campaign and case type.

    “Easily track and monitor ROI by cost per lead, cost per sign up, and average attorney fees by campaign and case type.”

    martindale-avvo.com/services/lead-intake · checked November 8, 2026

15. [15]

    LeadDirect offers CRM integrations, outcome reporting and weekly lead reviews to track lead outcomes.

    “Through CRM integrations, outcome reporting, and Weekly Lead Reviews, we help firms track lead outcomes”

    martindale-avvo.com/services/leaddirect · checked November 8, 2026

16. [16]

    Legal Growth Engine clients get monthly performance meetings initiated by Martindale-Avvo.

    “Martindale-Avvo will initiate monthly meetings with Client to review the Performance of the Subscription and any proposed optimization actions.”

    martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

17. [17]

    Legal Growth Engine Prospects are provided in real time and reported monthly.

    “Prospects will be provided to you in real time and reported upon a monthly basis.”

    martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

18. [18]

    The Legal Growth Engine extracts lead disposition data (contacted, qualified, retained, not retained) from the firm's CRM to measure performance.

    “extracting lead disposition and outcome data from Client's CRM (e.g., contacted, qualified, retained, not retained, and related timestamps) to measure performance and improve campaign optimization”

    martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

19. [19]

    Metrics and analytics are available in the myM·A Portal as part of the Connect Experience.

    “Yes, metrics and analytics are available as part of your Connect Experience.”

    martindale-avvo.com/faq · checked November 8, 2026

20. [20]

    ProVantage reports profile impressions, clicks and contacts across the directories.

    “monitor profile performance including profile impressions, clicks, and contacts across our online legal directories”

    martindale-avvo.com/services/provantage · checked November 8, 2026

21. [21]

    Avvo Advertising contact reports list every contact by date, time, type and source and can be downloaded.

    “All data can be downloaded for further analysis on performance.”

    avvo.com/for-lawyers/advertising · checked November 8, 2026

22. [22]

    Avvo Advertising offers unique tracking numbers per geography, practice area and creative, set up by an Avvo specialist.

    “Your Avvo specialist will customize your tracking set-up to show you where calls come from.”

    avvo.com/for-lawyers/advertising · checked November 8, 2026

23. [23]

    A Legal Growth Engine subscription includes website services, social media management and PPC with directory profiles.

    “your Subscription will include website services, social media management, PPC, in addition to profile and directory services”

    martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

24. [24]

    AdVantage sells advertising placements across Martindale, Avvo and Lawyers.com.

    “AdVantage provides comprehensive and competitive advertising solutions across the largest legal directories online, including Martindale, Avvo, and Lawyers.com.”

    martindale-avvo.com/services/advantage · checked November 8, 2026

25. [25]

    WebVantage Plus adds Google Local Services Ads with the Google Screened badge and Google paid advertising.

    “Add Local Service Ads (LSA) and receive a Google Screened badge with full access to leads management.”

    martindale-avvo.com/services/webvantage-plus · checked November 8, 2026

26. [26]

    Avvo sponsored listings place the attorney at the top of directory pages.

    “Avvo sponsored listings position you at the top of directory pages when consumers search for attorneys”

    avvo.com/for-lawyers/advertising · checked November 8, 2026

27. [27]

    Authority Preference includes prioritized placements on FindLaw, LawInfo and Avvo and off-network retargeting.

    “Maximum engagement through prioritized placements on FindLaw, LawInfo and Avvo.”

    martindale-avvo.com/services/authority-suite · checked November 8, 2026

28. [28]

    The DPA makes the firm an independent controller of consumer personal data once received.

    “Recipient acts as an independent "Controller" or "Business" upon receipt of Personal Data and processes Personal Data for Recipient's own purposes to provide legal services.”

    martindale-avvo.com/data-processing-agreement · checked November 8, 2026

29. [29]

    The client keeps its own intellectual property under the Legal Growth Engine terms.

    “Client shall retain all right, title and interest in and to any intellectual property owned by Client.”

    martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

30. [30]

    Under the Legal Growth Engine terms all data generated by Martindale-Avvo is owned solely by Martindale-Avvo, which may sell or license it.

    “All data generated by Martindale-Avvo will be owned solely by Martindale-Avvo and Martindale-Avvo will have the exclusive right to transfer, license, sell, and use such data.”

    martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

31. [31]

    ChatVantage clients may not use information from conversations that are not deemed Qualified.

    “The Client agrees not to use the information contained in any Conversations that are not determined to be Qualified for any purposes.”

    martindale-avvo.com/services/chatvantage/chatvantage-terms-and-conditions · checked November 8, 2026

32. [32]

    No statement about who owns a WebVantage website, its domain or its content when the firm leaves, or about exporting lead or portal data on cancellation.

    Not publicly disclosed on the pages checked.

    martindale-avvo.com/services/webvantage martindale-avvo.com/services/webvantage-plus martindale-avvo.com/faq martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

33. [33]

    The pricing page publishes no prices; every tier reads "pricing available upon request".

    “All pricing available upon request”

    martindale-avvo.com/pricing · checked November 8, 2026

34. [34]

    ProVantage pricing on avvo.com is quote-only.

    “Contact us for current pricing”

    avvo.com/for-lawyers/pricing · checked November 8, 2026

35. [35]

    No per-lead price is published for LeadDirect, LeadVolume or the Pay-Per-Lead service, and no price for ProVantage, Authority Suite, WebVantage, WebVantage Plus, ChatVantage, Captorra or the Legal Growth Engine.

    Not publicly disclosed on the pages checked.

    martindale-avvo.com/pricing martindale-avvo.com/services/leaddirect martindale-avvo.com/services/leadvolume martindale-avvo.com/faq avvo.com/for-lawyers/pricing · checked November 8, 2026

36. [36]

    AdVantage directory ads start at $5.

    “ads starting at just $5”

    martindale-avvo.com/services/advantage · checked November 8, 2026

37. [37]

    Commitment depends on the signed contract; many attorneys have annual contracts, while Pay-Per-Lead can be quit at any time.

    “many attorneys have annual contracts, but for services such as Pay-Per-Lead, you can quit at any time”

    martindale-avvo.com/faq · checked November 8, 2026

38. [38]

    Legal Growth Engine initial terms are counted in months from the start date; the terms give seven- and thirteen-month examples.

    “an Initial Term of seven (7) Months covers Month 0 through Month 6; an Initial Term of thirteen (13) Months covers Month 0 through Month 12”

    martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

39. [39]

    The Legal Growth Engine terms state no termination for convenience, cancellation notice period or auto-renewal rule; the FAQ says commitment depends on the signed contract.

    Not publicly disclosed on the pages checked.

    martindale-avvo.com/legal-growth-engine-terms-conditions martindale-avvo.com/faq martindale-avvo.com/pricing · checked November 8, 2026

40. [40]

    LeadDirect is sold at a fixed cost per lead with no long-term commitment.

    “Fixed cost per lead and no long-term commitment. Ramp up or ramp down anytime.”

    martindale-avvo.com/direct-leads-for-personal-injury · checked November 8, 2026

41. [41]

    Martindale-Avvo offers services from the brands Martindale-Hubbell, Avvo, Nolo, Ngage Live Chat, Lawyers.com and Captorra.

    “offering services from the brands Martindale-Hubbell, Avvo, Nolo, Ngage Live Chat, Lawyers.com, and Captorra”

    martindale-avvo.com/about · checked November 8, 2026

42. [42]

    Chat conversations that do not qualify for the firm may be sold or referred to other attorneys at Martindale-Avvo's discretion.

    “such Conversation may be transferred, sold, resold, or referred to other attorneys by Martindale-Avvo at Matindale-Avvo's sole discretion”

    martindale-avvo.com/services/chatvantage/chatvantage-terms-and-conditions · checked November 8, 2026

43. [43]

    The ChatVantage service page says the firm pays only for qualified leads received.

    “You pay only for the qualified leads you receive.”

    martindale-avvo.com/services/chatvantage · checked November 9, 2026

44. [44]

    The ChatVantage Terms say there is no cost per Qualified Conversation and no minimum monthly charge.

    “There is no cost per Qualified Conversation and no minimum monthly charge.”

    martindale-avvo.com/services/chatvantage/chatvantage-terms-and-conditions · checked November 9, 2026

45. [45]

    A Justia Premium Placement is a paid listing that features an attorney above the organic results for the practice areas and metro areas the attorney chooses.

    “A Justia Premium Placement refers to a paid, enhanced listing in the Justia Lawyer Directory that gives attorneys greater visibility and exposure for the practice area(s) and metro area(s) they choose by featuring them above the organic results on listing pages.”

    justia.com/marketing/lawyer-directory · checked November 8, 2026

46. [46]

    Platinum Placements are exclusive, with one per practice area and metro area.

    “Justia Platinum Placements are exclusive placements; there is only one per practice area-metro area combination”

    justia.com/marketing/lawyer-directory · checked November 8, 2026

47. [47]

    Gold Placements rotate among one another in sponsored positions, and inventory is limited.

    “All Justia Gold Placements rotate amongst one another, so each attorney with a Gold Placement has a chance to be featured above the general listings.”

    justia.com/marketing/lawyer-directory · checked November 8, 2026

48. [48]

    Justia states it does not offer lead-generation services and that a Premium Placement increases visibility but is not a lead-generation service.

    “Although a Justia Premium Placement increases visibility in the Justia Lawyer Directory, it is not a lead-generation service.”

    justia.com/marketing/lawyer-directory · checked November 8, 2026

49. [49]

    Justia calls Justia Chat its lead generation tool: an AI virtual assistant on the attorney’s directory profile that collects information from prospective clients and sends leads to the attorney’s inbox.

    “Justia Chat is our lead generation tool for collecting information from prospective clients on your Justia Profile in the Justia Lawyer Directory.”

    justia.com/marketing/connect · checked November 8, 2026

50. [50]

    Justia Chat captures inquiries around the clock and delivers leads to the attorney’s inbox.

    “Capture inquiries 24/7 with an AI-powered virtual assistant that collects information from potential clients and delivers leads directly to your inbox.”

    justia.com/marketing/connect · checked November 8, 2026

51. [51]

    A placement adds an enhanced profile on the Justia and Legal Information Institute directories with a prominent contact form.

    “a placement provides you with an enhanced profile on both the Justia Lawyer Directory as well as the Legal Information Institute Lawyer Directory, which includes a prominent contact form designed to make it easier to connect with potential clients.”

    justia.com/marketing/lawyer-directory · checked November 8, 2026

52. [52]

    Placement holders receive a monthly report of profile impressions and page views across the Justia and LII properties.

    “You’ll receive a monthly report tracking profile impressions and page views across the Justia and LII properties.”

    justia.com/marketing/lawyer-directory · checked November 8, 2026

53. [53]

    Justia Amplify ad clients receive detailed monthly campaign reports.

    “As a Justia Amplify client, you receive detailed monthly reports to help you understand your campaign performance.”

    justia.com/marketing/amplify · checked November 8, 2026

54. [54]

    The Amplify Advance package includes call tracking to show which channels bring the firm new leads; on Starter it is an add-on.

    “offers free call tracking services to enable you to better understand the channels that are bringing your firm new leads.”

    justia.com/marketing/amplify · checked November 8, 2026

55. [55]

    Justia Amplify manages Google Ads, Microsoft Advertising, Facebook remarketing and Google Local Services Ads for law firms.

    “From PPC advertising with Google Ads PPC and Microsoft Advertising PPC (formerly Bing Ads) to Facebook Remarketing and Google Local Services Ads (LSAs), our marketing professionals develop advertising strategies that align with the mission and goals of your law firm.”

    justia.com/marketing/amplify · checked November 8, 2026

56. [56]

    Justia’s PPC management is designed to optimize cost per click, conversion rate and return on investment.

    “All of our PPC management services are designed to optimize your cost per click (CPC), conversion rate, and return on investment (ROI).”

    justia.com/marketing/amplify/cpc-ppc · checked November 8, 2026

57. [57]

    Justia’s pages do not state who owns the profile content, reviews, contact records or ad accounts, or what leaves with the firm.

    Not publicly disclosed on the pages checked.

    justia.com/marketing/lawyer-directory · checked November 8, 2026

58. [58]

    Justia’s pages publish no price for Gold or Platinum Placements or for Justia Amplify ad management, and no contract term.

    Not publicly disclosed on the pages checked.

    justia.com/marketing/lawyer-directory · checked November 8, 2026

59. [59]

    Justia Connect Pro, which includes Justia Chat and an ad-free profile, costs $19.99 a month or $199.80 a year.

    “Justia Connect Pro Membership costs $19.99 per month or $199.80 per year”

    justia.com/marketing/connect · checked November 8, 2026

60. [60]

    Connect Pro is bought with monthly or annual billing.

    “Choose monthly or annual billing and follow the prompts to complete your upgrade.”

    justia.com/marketing/connect · checked November 8, 2026

61. [61]

    Justia publishes no month-to-month, cancel-anytime, renewal, refund or contract term for Connect Pro, Gold or Platinum Placements or Justia Amplify, and its Terms of Service carry no paid-service terms.

    Not publicly disclosed on the pages checked.

    justia.com/marketing/lawyer-directory justia.com/marketing/connect justia.com/terms-of-service · checked November 8, 2026

62. [62]

    A basic profile in the Justia Lawyer Directory is free.

    “A basic profile in the Justia Lawyer Directory is free”

    justia.com/marketing/lawyer-directory · checked November 8, 2026

63. [63]

    Premium Profiles cover the firm and its individual attorneys, carry client reviews and Super Lawyers badges, and report monthly.

    “Premium Profiles include profiles for both your law firm and your individual attorneys.”

    findlaw.com/lawyer-marketing/services/legal-directory-advertising/findlaw-premium-profile · checked November 8, 2026

64. [64]

    A Spotlight Listing is a self-serve placement at the top of directory results for a chosen location and practice area.

    “Choose the location and practice area that you would like your listing to show up.”

    findlaw.com/lawyer-marketing/services/legal-directory-advertising/findlaw-spotlight-listing · checked November 8, 2026

65. [65]

    Authority Suite has two tiers, Foundation and Preference; Preference adds prioritized placements on FindLaw, LawInfo and Avvo and AI contact forms.

    “Maximum engagement through prioritized placements on FindLaw, LawInfo and Avvo.”

    findlaw.com/lawyer-marketing/services/authority-suite · checked November 8, 2026

66. [66]

    Operators screen with keywords and practice areas the firm defines and send the hot leads on.

    “Our operators use keywords and practice areas that you define to send the hot leads to your firm.”

    findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat · checked November 8, 2026

67. [67]

    FindLaw's pages do not describe selling leads per lead, lead exclusivity, a qualification standard for a billable lead, or any replacement or credit for a bad lead; the products are listings, ads and chat.

    Not publicly disclosed on the pages checked.

    findlaw.com/lawyer-marketing/services/legal-directory-advertising findlaw.com/lawyer-marketing/services/legal-directory-advertising/findlaw-premium-profile findlaw.com/lawyer-marketing/services/legal-directory-advertising/findlaw-spotlight-listing findlaw.com/lawyer-marketing/campaign/lna findlaw.com/lawyer-marketing/services/authority-suite findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat findlaw.com/lawyer-marketing/frequently-asked-questions · checked November 8, 2026

68. [68]

    FindLaw lists lead generation among its services, with websites, SEO, paid advertising, social media, video and content.

    “Our services include custom law firm websites, search engine optimization, paid advertising, social media, video, lead generation, content marketing, thought leadership and beyond.”

    findlaw.com/lawyer-marketing/frequently-asked-questions · checked November 8, 2026

69. [69]

    WebChat Connect gives 24/7 website chat with an operator who collects the issue and contact details and passes them to the firm.

    “Users connect with an operator representing your firm who collects key issue and contact information and then passes this data on to you.”

    findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat · checked November 8, 2026

70. [70]

    Chat can hot-transfer the most engaged contacts to the firm by phone during hours and under criteria the firm sets.

    “WebChat Connect also allows you to make immediate phone connections with the most engaged contacts through hot transfer, according to hours and criteria that you define.”

    findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat · checked November 8, 2026

71. [71]

    Voice Connect call answering offers up to 24/7/365 coverage behind a FindLaw call tracking number with an IVR greeting.

    “Our call answering service offers up to 24/7/365 phone coverage, providing tools to give you full control.”

    findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat · checked November 8, 2026

72. [72]

    Spanish-language coverage is available on WebChat Connect and Voice Connect.

    “Spanish-language coverage available on WebChat Connect and Voice Connect.”

    findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat · checked November 8, 2026

73. [73]

    Authority Suite adds 24/7 live chat by bilingual operators across FindLaw, LawInfo, Avvo and Lawyers.com profiles, delivered into INSIGHT.

    “Trained bilingual operators answer in real time, capture key case details, and qualify inquiries so you get better leads.”

    findlaw.com/lawyer-marketing/services/authority-suite · checked November 8, 2026

74. [74]

    FindLaw's pages do not describe follow-up sequences, appointment booking into the firm's calendar, or outbound contact with a lead after the chat or call summary is emailed.

    Not publicly disclosed on the pages checked.

    findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat findlaw.com/lawyer-marketing/services/authority-suite findlaw.com/lawyer-marketing/services findlaw.com/lawyer-marketing/frequently-asked-questions · checked November 8, 2026

75. [75]

    INSIGHT is FindLaw's performance analytics platform where subscribers track metrics and trends of their FindLaw programs.

    “INSIGHT is the performance analytics platform for FindLaw. Subscribers can easily track the performance metrics and trends of their FindLaw marketing programs in a user-friendly interface.”

    findlaw.com/lawyer-marketing/insight-performance-analytics-platform · checked November 8, 2026

76. [76]

    INSIGHT dashboards can show ad network impressions and clicks, website views, PPC metrics, Google Business Profile and Facebook ad performance, and calls, emails and chats received.

    “Calls, emails and chats you've received from your FindLaw subscriptions”

    findlaw.com/lawyer-marketing/insight-performance-analytics-platform · checked November 8, 2026

77. [77]

    PPC clients get monthly performance reports, anytime access to results and direct access to their strategist.

    “easy-to-understand monthly performance reports, anytime access to your campaigns results, direct access to the strategist managing your advertising”

    findlaw.com/lawyer-marketing/services/pay-per-click · checked November 8, 2026

78. [78]

    The Review Platform includes a dashboard, quarterly reports and email check-ins with a FindLaw Digital Marketing Expert.

    “plus quarterly reports and email check-ins with a FindLaw Digital Marketing Expert”

    findlaw.com/lawyer-marketing/services/reputation-management · checked November 8, 2026

79. [79]

    FindLaw's pages do not describe tracking a contact to a signed client, retained matter or revenue, or reporting cost per signed client.

    Not publicly disclosed on the pages checked.

    findlaw.com/lawyer-marketing/insight-performance-analytics-platform findlaw.com/lawyer-marketing/services/authority-suite findlaw.com/lawyer-marketing/services/pay-per-click findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat · checked November 8, 2026

80. [80]

    Contact Attribution reporting, available depending on program, shows the paths consumers took before contacting the firm.

    “you could be eligible for more in-depth analytics through Contact Attribution reporting”

    findlaw.com/lawyer-marketing/insight-performance-analytics-platform · checked November 8, 2026

81. [81]

    FindLaw creates and manages PPC campaigns on Google, Yahoo and Bing on the firm's behalf.

    “FindLaw can create and manage law firm PPC campaigns on your behalf for Google, Yahoo and Bing.”

    findlaw.com/lawyer-marketing/services/pay-per-click · checked November 8, 2026

82. [82]

    PPC offerings include search ads, display advertising and Google Local Services Ads.

    “Google Local Services Ads charge you only for contacts generated directly from your ads.”

    findlaw.com/lawyer-marketing/services/pay-per-click · checked November 8, 2026

83. [83]

    PPC campaigns include custom landing pages added to the firm's FindLaw website.

    “Your campaign will include custom landing pages added to your FirmSite specifically written and designed to convert PPC clicks into firm contacts”

    findlaw.com/lawyer-marketing/services/pay-per-click · checked November 8, 2026

84. [84]

    Digital Marketing Accelerator combines PPC, promoted social content and FindLaw directory ads with blog posts, SEO and local optimization, adjusted monthly by a strategist.

    “PPC ads, social content promotion and FindLaw directory advertising work together to position you in front of your target audience.”

    findlaw.com/lawyer-marketing/services/digital-marketing-accelerator · checked November 8, 2026

85. [85]

    Authority Suite includes off-network retargeting of people who visited the firm's profile.

    “Off-network retargeting: Extends reach off-network to prospective clients visiting your profile.”

    findlaw.com/lawyer-marketing/services/authority-suite · checked November 8, 2026

86. [86]

    When a contract ends the firm has the rights to its site content and can have it sent to it to reuse.

    “If your contract ends you have the rights to your site content.”

    findlaw.com/lawyer-marketing/frequently-asked-questions · checked November 8, 2026

87. [87]

    FindLaw's pages do not state who owns the website itself (design, code, hosting), the domain, the FindLaw.com profile, ad accounts, or the contact and chat data after the contract ends.

    Not publicly disclosed on the pages checked.

    findlaw.com/lawyer-marketing/frequently-asked-questions findlaw.com/lawyer-marketing/customer-support findlaw.com/lawyer-marketing/services/website-packages findlaw.com/lawyer-marketing/services/mobile-friendly-websites findlaw.com/company/findlaw-terms-of-service.html · checked November 8, 2026

88. [88]

    A FindLaw.com Premium Profile is the one published price: starting at $158 a month.

    “Our Premium Profile gives your firm prominent placement in the FindLaw.com lawyer directory and excellent visibility in major search engines. Starting at $158 per month.”

    findlaw.com/lawyer-marketing/services/legal-directory-advertising · checked November 8, 2026

89. [89]

    FindLaw says services are customized per client and priced by free quote.

    “Our legal marketing services are customized for each individual client.”

    findlaw.com/lawyer-marketing/frequently-asked-questions · checked November 8, 2026

90. [90]

    Chat transcripts or call summaries are emailed when the engagement ends, and the firm is charged only for successful engagements.

    “When the chat or call ends, the chat transcript or call summary are immediately emailed to your firm. You will only be charged for successful engagements.”

    findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat · checked November 8, 2026

91. [91]

    FindLaw's pages publish no contract length, renewal, cancellation, notice or refund terms and no prices beyond the Premium Profile.

    Not publicly disclosed on the pages checked.

    findlaw.com/lawyer-marketing/frequently-asked-questions findlaw.com/lawyer-marketing/customer-support findlaw.com/lawyer-marketing/services/legal-directory-advertising findlaw.com/lawyer-marketing/services/website-packages findlaw.com/company/findlaw-terms-of-service.html · checked November 8, 2026

92. [92]

    Asked about contract length, FindLaw says it views client relationships as long-term; no term is stated.

    “As such, we view our relationship with our clients to be long-term.”

    findlaw.com/lawyer-marketing/frequently-asked-questions · checked November 8, 2026

93. [93]

    Current contract terms and subscriptions are available only from the firm's Client Manager.

    “For inquiries about your current contract terms and product subscriptions, contact your Client Manager at 800-455-4565, Press Option 3.”

    findlaw.com/lawyer-marketing/customer-support · checked November 8, 2026

94. [94]

    The FindLaw network of directories is FindLaw.com, SuperLawyers.com, LawInfo.com and Abogado.com.

    “The FindLaw network of legal directories includes FindLaw.com, SuperLawyers.com, LawInfo.com, and the Spanish-language directory Abogado.com.”

    findlaw.com/lawyer-marketing/services/legal-directory-advertising · checked November 8, 2026

95. [95]

    FindLaw became part of the Martindale-Avvo portfolio under Internet Brands at the end of 2024.

    “At the end of 2024, FindLaw became part of the Martindale-Avvo legal brand portfolio under Internet Brands.”

    findlaw.com/lawyer-marketing/frequently-asked-questions · checked November 8, 2026

96. [96]

    Advertising on Martindale, Avvo and Lawyers.com is bundled into the Authority Suite package.

    “Yes, advertising is available on both FindLaw and Martindale-Avvo networks which includes Martindale, Avvo, and Lawyers.com.”

    findlaw.com/lawyer-marketing/services/legal-directory-advertising · checked November 8, 2026