Predictable Acquisition

Make client acquisition predictable

A system that plans your growth, executes it daily, and proves what every dollar returned.

Book a demoHow it works
54%of law firms advertise to win clients. Few can measure itClio Legal Trends Report
94%of firms don’t know what it costs them to acquire a clientClio Legal Trends Report, 2017
61%of ad spend goes to search terms that never convertDisruptive Advertising, 2,000-account audit
313%more likely to succeed with a documented marketing strategyCoSchedule State of Marketing, 2019
01
The plan

Start with a strategy built on your market, not a template

Your AI CMO studies your competitors, tests ads with AI focus groups, and delivers a 90-day blueprint that becomes tasks, executed for you with expert oversight.

Explore AI CMO→
MARKET POSITION · BEFORE → AFTER THE PLAN
1Crane & Mosley LLP84
2Veritas Injury Group76
3Beacon Legal61
4Your firm58TODAY
5Harbor Law Group52
market visibility · the blueprint is built to pass them, name by name
02
The execution

Paid spend that stops leaking

Our experts run the Google Ad Agent’s daily audits and execute what it finds: negatives filed with the savings attached, budget shifted toward campaigns that sign clients. Done for you, reviewed by humans.

Explore Google Ad Agent→
EVERY MORNING · AUTOMATED
Sync campaigns, keywords, terms6:00 AMDONE
AI search-term analysis6:30 AMDONE
Negatives filed, savings attached6:45 AM+$1.2K/MO
Our experts review and executesame morningDONE FOR YOU
03
Every channel

Your ads, on every channel that matters

Google Ads, Local Services, Facebook, Instagram, LinkedIn, and now AI platforms: campaigns run where your clients actually are, under one budget and one attribution layer. No single-channel dependence.

Explore Attribution→
LIVE CHANNELS · ONE BUDGET
Google Ads
high-intent search
Google LSA
local trust, pay per lead
Facebook
reach and retargeting
Instagram
brand and stories
LinkedIn
B2B and referral networks
OpenAI
AI search ads, early
one budget · one attribution layer · every channel graded by signed clients
04
The scoreboard

One single source of truth for what drives revenue

Rainmaker and Attribution reconcile every channel against signed clients, down to the sub-practice area, so doubling down is a decision, not a hunch.

Explore Rainmaker→
REVENUE PIPELINE · THIS QUARTER
CHANNELS
Google Ads
64 leads$512K
Organic SEO
48 leads$270K
Meta Ads
19 leads$84K
Referral
12 leads$66K
LEADS
198
contacts created
26% scheduled or called
QUALIFIED
84
qualified
42% of leads
SUB-PRACTICE AREAS
Construction injuries$312K
11 matters
Denied claim appeals$248K
14 matters
Permanent disability$214K
6 matters
Third-party claims$148K
5 matters
channel → lead → qualified · revenue landing in sub-practice areas
05
The rhythm

A system that reviews its own plan and adjusts

Revenue, leads, and pipeline are tracked against the blueprint, and AI Recommendations turn every gap into next-best actions. Predictability is a cadence, not a lucky quarter.

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PLAN REVIEW · MONTH 2
Revenue vs plan · weekly AI REVIEW
actual plan
Revenue is 12% ahead of plan. LSA is overdelivering on denied-claim leads.INSIGHT
Shifting $1.2K/mo from Display to LSA. Two article tasks pulled forward.ADJUSTED
revenue +12% · leads 148 of 130 planned · pipeline $640K · adjusted without being asked
06
The intelligence

Know in June whether you hit goal in December

Sales Intelligence forecasts revenue from your own close rates, velocity, and pipeline history, in three scenarios, and the Close the Gap report turns any shortfall into this month’s to-do list.

Explore Sales Intelligence→
THE VITALS · ALWAYS ON
SALES VELOCITY
+22.1%
per month, compounding
AI-WEIGHTED PIPELINE
$790K
expected close value of $22.0M open
CLOSE RATE
47%
trailing 90 days
TIME TO CLOSE
12d
down 3 days vs last quarter
every vital trended against last period, no spreadsheet required
07
The meetings

Turn more of the leads you meet into clients

Meeting Intelligence scores every meeting against your own playbooks and turns the patterns into coaching, so the same lead flow produces more signed clients quarter after quarter.

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AFTER THE MEETING · SCORED, COACHED, TASKED
M&A intake call · Whitfield Holdings
scored against your M&A playbook · v1
76
SCORE
S4Quantified the cost of waiting on the dealDONE
S6Asked who else signs off on counselMISSED
TASKS · CREATED AUTOMATICALLY
Send the revised engagement letter
Eli Brennan · due Thu · from the commitment at 31:08
Loop in their CFO before the follow-up
Eli Brennan · due Wed · coaching from S6
scored against your playbook · coached on the miss · tasks before anyone forgets
08
Where to start

A plan for every size and stage of growth

Solo, scaling, or market leader, there is a plan that fits: Launch covers the acquisition core, Momentum adds research and reallocation, Scale runs the full engine. Start where you are; the platform grows with you.

Compare plans→
PLANS · CLIENT ACQUISITION
1
Launch
getting started: ads, landing pages, intake, and attribution
2
Momentum
growing firms: research, testing, ROI-driven budget moves
3
Scale
market leaders: competitive intelligence, full coverage
start where you are · upgrade when growth demands it · attribution in every plan