Marketing ROI

Know exactly what marketing is driving revenue

Every dollar traced from first click to signed retainer. Cut what wastes, scale what signs.

Book a demoHow it works
EVERY CLIENT’S ORIGIN · THIS QUARTER
Google Ads"truck accident lawyer" · ad #3
Organic SEOprobate timeline article · #2
AI / LLMsChatGPT cited your fee guide
Google Businesscalls from the Maps profile
Referralpast client · tracked at intake
Signed clients23 this quarter · $412K
Open pipeline41 contacts · $893K
channel → campaign → ad → signed client · every origin named
91%of firms can’t calculate the ROI of their advertisingClio Legal Trends Report, 2017
$132average cost per lead in legal, the highest of any industryWordStream Google Ads Benchmarks, 2025
61%of ad spend goes to search terms that never convertDisruptive Advertising, 2,000-account audit
94%of firms don’t know what it costs them to acquire a clientClio Legal Trends Report, 2017
01
Trace it

Every signed client, traced to its source

Attribution stitches every ad click, call, text, and meeting into one journey per client, across 48 channels including AI search, so credit lands where it belongs.

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ONE CLIENT JOURNEY · TRACED
FRI, MAR 7
11:11 AM
Meeting booked · Thursday 2:00 PMCONVERTED
strategy meeting · R. Hartwell
11:09 AM
Form: “need help with my mother’s estate”
probate intake form
11:02 AM
Returned via Google search
same visitor, stitched to Tuesday
TUE, MAR 4
9:16 PM
Read the probate guide · 4 pages
6 min on “do I need probate”
9:14 PM
Facebook ad click
fbclid captured · first touch
the anonymous Tuesday browser, stitched to the Friday caller
02
Every channel

Google Ads, Meta, and AI search, all tracked the same way

Paid clicks and AI mentions land in one ledger. Google Ads and Meta attribution sit beside ChatGPT, Gemini, Claude, and Perplexity referrals, so the channels nobody else can measure still show up as revenue you can count.

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REVENUE BY CHANNEL · THIS QUARTER
Google Ads$6.8K spend19 clients$214K revenue
Meta Ads$3.2K spend6 clients$71K revenue
ChatGPTorganic3 clients$33.6K revenue
GeminiGeminiorganic1 client$9.8K revenue
Claudeorganic1 client$11.2K revenue
Perplexityorganic1 client$12.5K revenue
paid and AI search, side by side · every dollar tied to signed retainers
03
Reconcile it

Spend, revenue, and acquisition cost on one screen

Rainmaker turns the journeys into a P&L. Client acquisition cost, LTV-adjusted return, and revenue by channel down to the sub-practice area, computed live.

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UNIT ECONOMICS · COMPUTED IN REAL TIME
AVG MATTER VALUE
$11.2K
trailing 12 months · updates as matters sign
LEAD → CLIENT
9.1%
of every lead that becomes a signed client
CLIENT ACQUISITION COST
$486
blended across every channel
LTV ROAS
6.8x
on Google Ads, graded against retainers
recalculated with every signed matter · no spreadsheet, no annual guess
04
Act on it

Waste flagged with the dollars attached

The Google Ad Agent audits spend every morning and files the savings, so knowing your ROI turns into improving it the same week.

Explore Google Ad Agent→
THIS MONTH · ACTED ON
23 negative keywords filedest. $1,240/mo in waste removedSAVED
Budget shifted to truck-accidents3 retained from 8 A-grade leadsSCALED
injury-broad campaign cut41 leads, mostly D and F gradesCUT
05
Where to start

Attribution is in every plan, on purpose

Proof should never be the upsell: every plan includes attribution from day one, and the return numbers sharpen as you add channels.

Compare plans→
PLANS · PROOF INCLUDED
1
Launch
full attribution and the channel P&L from day one
2
Momentum
adds ROI-driven budget reallocation
3
Scale
adds competitive intelligence on top of your numbers
91% of firms can\u2019t calculate marketing ROI (Clio, 2017). Be the 9%.