Every signed client, traced to its source
From ad click to retainer, we show you which marketing efforts actually drive revenue and clients.
Touchpoints stitched into one story per client
Ad clicks, page views, calls, texts, forms, bookings: every interaction lands on one timeline. The anonymous Tuesday browser gets stitched to the Friday caller, so credit lands where it belongs.
Know where every client came from
Channel, campaign, and ad for paid. The exact article for SEO. The AI assistant that recommended you. Every signed client carries its full origin story.
First touch, last touch, and the truth in between
The channel that introduces a client and the one that closes them are rarely the same. Flip every chart between first and last touch, so you stop killing the channels that start relationships.
Channels ranked by retainers, not clicks
Revenue, matter value, conversion rate, and cost per signed client, all by source. When a channel sends leads who never sign, you see it in a week, not a year-end retrospective.
Already counting the clients AI search sends you
Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area. When AI starts recommending your firm, you know the week it happens and what it is worth.