Know who to call first, every single morning
Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.
Quality and momentum are different questions
The grade answers "is this a good lead." The heat answers "is this lead deciding right now." One chip on every contact carries both, so your team always knows who to call and who to nurture.
Scored on the signals that actually sign clients
A six-minute answered call outranks any form fill. The score weighs the behaviors that end in retainers, calls, replies, return visits, matter progress, and ignores the vanity signals that never sign.
Heat decays the way legal clients actually decide
Someone hurt in a crash hires within days. An estate plan simmers for weeks. Heat is tuned to how legal clients actually decide, so today’s hot lead tops the list and a month-old one never fakes urgency.
Stop guessing which leads to prioritize
The grade tells your team which leads look most like your future clients, so the best prospects get attention first and nobody burns attorney hours on the rest.
The score does not sit in a column. It drives the day.
Every morning the scores build your team’s queue: On Fire leads first, outreach drafted. When a cold lead warms back up, a re-engagement task fires on its own. Nobody watches a dashboard for that.