Month-to-month · no contracts
The AI-native law firm OS that replaces your marketing agency.
Strategy, ads, intake, attribution, and content — run by AI agents and human experts.
The Promise
No contracts.
Month-to-month. Cancel any time, no exit fee. If we're not earning your business, you're free to go.
Exclusive leads
Yours. Never shared.
Every lead from a Superpractice campaign belongs to your firm only. Never sold or routed to a competitor.
Google Partner
Certified Google Partner.
Recognized by Google for performance in paid search and demonstrated expertise in legal-services advertising.
Already have an agency? Add our AI voice agents to your existing stack.
01 — Starting out
Launch
For solo attorneys who are just starting out. Replace one-off marketing with a measurable, always-on pipeline.
$997/ month
Up to $3,000/mo ad spend
Book a demo  →
What you get
AI client-acquisition platform
Single-channel lead generation ad management (Google or Meta)
High-converting landing pages
Monthly AI performance reports
Cost-per-signed-client tracking
Superpractice® Pixel client-ID capture
03 — For market leaders
Scale
For serious firms ready to own their market across every channel, run by AI agents and human experts.
$6,500/ month
$7,000+/mo ad spend · plus 10% over $7k
Book a demo  →
Everything in Momentum, plus
10% management fee on ad spend over $7k
Senior strategist + quarterly business reviews
Big Law Quality SEO Articles — 8 per month + A2P-compliant SMS
Weekly email newsletters
Next-gen website
Omnipresent retargeting
AI-powered competitive intelligence
10M AI chat tokens
Custom enterprise plans available

For high-spend, multi-location, or complex intake and attribution needs, we can scope a plan around your market and growth goals.

Talk to us  →

Powering innovative law firms

Back in Action
KSG
Lyfe Law
RLG
DM Law
CLI Vascular
LawTask
Treasure Coast Legal
TPL
VL
BB Law
MDE
TEG
Amplify
NLF
Guralnick
Palm Vascular Centers
Back in Action
KSG
Lyfe Law
RLG
DM Law
CLI Vascular
LawTask
Treasure Coast Legal
TPL
VL
BB Law
MDE
TEG
Amplify
NLF
Guralnick
Palm Vascular Centers
Fire your marketing agency.
We lead with an AI-first stack that handles attribution, optimization, and client acquisition end-to-end. Agencies dress up the same junior-account-manager service as “AI-powered” — without the proprietary tech behind it.
AI-Native
Marketing agenciesLegacy
Directory sitesPay-to-play
ROI tracking
Tracked from ad click to signed retainer — always visible in your dashboard.
“We'll send you a clicks report and call it a day.”
No attribution past the directory profile view.
Costs
AI efficiency = lower overhead. More of your spend reaches the channels — not the org chart.
Paying agency markup for junior account managers learning on your dime.
Annual listing fee plus per-lead charges. Same leads sold to nearby firms.
Technology
AI-first stack: specialized AI agents for ads, intake, attribution, content — built in-house.
Manual workflows, legacy tools, “AI-washed” reports retrofitted onto agency processes.
Template profile page and a contact form. No optimization beyond the directory itself.
Optimization
Run by AI agents and human experts — 24/7 tuning, weekly creative refresh, never on autopilot.
Checked when the account manager remembers. Stale creative, outdated playbooks.
No optimization. You bid against other listed firms for the same eyeballs.
Leads
Exclusive to your firm. Generated by your campaigns, owned by you.
Yours, if the campaign performs. But the agency owns the playbook, not you.
Shared. The same inquiry is often sold to three or four firms in your geo.
Contracts
Month-to-month. Stay for the results, not because of the paperwork.
3–12 month minimums. Stay because you have to, even when results underperform.
Annual listing contracts, auto-renewal clauses, fees if you cancel mid-term.
Accountability
We earn your business every month. If we're not, you're free to go.
Pay and hope. Quarterly reviews where the agency explains why next quarter will be different.
Pay and pray. You're one of dozens of listings; no one's accountable to your number.
Compare Grow plans, feature by feature.
Expand the categories that matter to you. We’ve collapsed the rest — toggle “show differences only” to focus on what changes.
55 features · 6 categories
FeatureLaunchMomentumScale
All features
Client acquisition core
Grow client acquisition platform
High-converting landing pages
Market research & competitive analysis
AI-powered competitive intelligence
Campaign optimization
AI-driven campaign optimization
A/B testing
ROI driven budget reallocation
Omnipresent retargeting
Content and creative
AI-powered email copywriting
AI focus groups for ads + mail
Big Law Quality SEO Articles
8 per month
Weekly email newsletters
Next-gen website
AI-native firm platform
AI-native CRM for law firms
AI lead intelligence
AI-powered lead scoring
AI-driven task management
AI-driven playbooks
Coming soon
Coming soon
The things every managing partner asks us first.
Is this really month-to-month? What's the catch?
No catch. No annual contract, no exit fee, no minimum term. If you don't see traction, cancel any time with 30 days notice and we wind down your campaigns cleanly. We've built the business on the idea that if we can't earn the next month, we shouldn't get it. Every legacy agency contract has 12-month minimums for a reason.
How does Superpractice stay accountable?
+
We earn your business every month. Instead of locking firms into long agency contracts, Superpractice is month-to-month and gives you full attribution, clear reporting, and visibility into where clients and revenue are coming from.
Can I move between Launch, Momentum, and Scale?
+
Yes — any time, no penalty. As your firm grows or your ad spend scales, you can upgrade between plans at the start of the next billing cycle. Your campaigns, attribution data, and AI agent configurations carry over.
Is ad spend included in the price, or extra?
+
Ad spend is separate and paid directly to the ad platforms (Google, Meta, LSAs). Our plan fee covers the platform, AI agents, strategy, content, and management — not the dollars you put behind ads. Launch and Momentum include management up to their stated ad spend ranges. Scale is $6,500/month plus 10% of ad spend over $7k.
How is this different from “an AI agency” or in-house ChatGPT?
+
AI agencies use tools. Superpractice gives your firm a revenue intelligence system. We show exactly where every client and dollar of revenue came from, what your real ROI is, and what to optimize next. AI dashboards, intelligence tools, and agents turn that data into better campaigns, faster intake, smarter follow-up, and clearer reporting. ChatGPT can write copy. It cannot run your revenue model.
We already work with a marketing agency. How do we transition?
+
We've onboarded firms from national directories, large legal marketing agencies, and regional providers. The first week is dedicated to importing your historical attribution data, replicating your best-performing campaigns inside our platform, and setting up intake routing so nothing drops in the handoff. Most firms are fully live within 5 business days.
Book a 30-minute Growth DNA Blueprint demo.
We'll review your current marketing, compare you against the top firms in your market, and walk through which Grow plan and platform setup lines up with your intake, spend, and growth goals.
Book the demo  →Includes the competitive audit. Most firms are fully live within 5 business days.