Month-to-month · no contracts
The AI-native law firm growth OS that replaces your marketing agency.
Strategy, managed ads, intake, attribution, and content working as one system to generate more qualified cases—powered by AI and guided by human experts.
The Promise
No contracts.
Month-to-month with no exit fee. If we're not earning your business, you're free to go.
Exclusive leads
Yours. Never shared.
Every campaign lead belongs only to your firm—never sold or routed to a competitor.
Google Partner
Certified Google Partner.
Certified performance in paid search, with proven legal-services advertising expertise.
Currently working with an agency? We'll migrate you in 5 business days — or layer our attribution on top so you can see if their efforts are actually producing revenue.
01 — Starting out
Launch
For solo attorneys who are just starting out. Replace one-off marketing with a measurable, always-on pipeline.
$997/ month
Up to $3,000/mo ad spend
Book a demo  →
What you get
Single-channel lead generation ad management (Google or Meta)
AI-powered ad campaign optimization
High-converting landing pages
Superpractice AI-native CRM + client-acquisition platform
Monthly AI performance reports
Cost-per-signed-client and ROI tracking
Superpractice® Pixel client-ID capture
03 — For market leaders
Scale
For serious firms ready to own their market across every channel, powered by AI and guided by human experts.
$4,000/ month
$10,000+/mo ad spend
Book a demo  →
Everything in Momentum, plus
Quarterly executive growth plan + 90-day priorities
Weekly AI performance reports
Revenue forecasting
Practice-area profitability + signed-client attribution
AI-powered competitive intelligence
10M AI chat tokens
Custom plans and bundled pricing available

Need a plan tailored to your firm—or want to combine Managed Ads, Websites, SEO, and AI Voice Agents? We offer custom scopes and preferred pricing when firms bundle multiple services.

Talk to us  →

Powering innovative law firms

Back in Action
KSG
Lucosky Brookman
Lyfe Law
RLG
Arbor Legacy Lawyers
DM Law
CLI Vascular
LawTask
Treasure Coast Legal
Thompson Patent Law
TOC Sports Medicine
VL
Wills Law PLLC
Baldinger Law
Hoey Farina
Busch IP Law
Andres Kroboth
TEG
Amplify
NLF
Guralnick
Palm Vascular Centers
Back in Action
KSG
Lucosky Brookman
Lyfe Law
RLG
Arbor Legacy Lawyers
DM Law
CLI Vascular
LawTask
Treasure Coast Legal
Thompson Patent Law
TOC Sports Medicine
VL
Wills Law PLLC
Baldinger Law
Hoey Farina
Busch IP Law
Andres Kroboth
TEG
Amplify
NLF
Guralnick
Palm Vascular Centers
Fire your marketing agency.
We lead with an AI-first stack that handles attribution, optimization, and client acquisition end-to-end. Agencies dress up the same junior-account-manager service as “AI-powered” — without the proprietary tech behind it.
AI-Native
Marketing agenciesLegacy
Directory sitesPay-to-play
ROI tracking
Tracked from ad click to signed retainer — always visible in your dashboard.
“We'll send you a clicks report and call it a day.”
No attribution past the directory profile view.
Costs
AI efficiency = lower overhead. More of your spend reaches the channels — not the org chart.
Paying agency markup for junior account managers learning on your dime.
Annual listing fee plus per-lead charges. Same leads sold to nearby firms.
Technology
AI-first platform for ads, intake, attribution, and content — built in-house.
Manual workflows, legacy tools, “AI-washed” reports retrofitted onto agency processes.
Template profile page and a contact form. No optimization beyond the directory itself.
Optimization
AI-powered and guided by human experts — continuous tuning, weekly creative refresh, never on autopilot.
Checked when the account manager remembers. Stale creative, outdated playbooks.
No optimization. You bid against other listed firms for the same eyeballs.
Leads
Exclusive to your firm. Generated by your campaigns, owned by you.
Yours, if the campaign performs. But the agency owns the playbook, not you.
Shared. The same inquiry is often sold to three or four firms in your geo.
Contracts
Month-to-month. Stay for the results, not because of the contract.
3–12 month minimums. Stay because you have to, even when results underperform.
Annual listing contracts, auto-renewal clauses, fees if you cancel mid-term.
Accountability
We earn your business every month. If we're not, you're free to go.
Pay and hope. Quarterly reviews where the agency explains why next quarter will be different.
Pay and pray. You're one of dozens of listings; no one's accountable to your number.
Compare Managed Ads plans, feature by feature.
Expand the categories that matter to you. We’ve collapsed the rest — toggle “show differences only” to focus on what changes.
55 features · 5 categories
FeatureLaunchMomentumScale
All features
Plan scope
Managed ad spend
Up to $3,000/mo
$3,000–$10,000/mo
$10,000+/mo
Managed advertising channels
Google or Meta
Google, Meta & LSAs
Google, Meta & LSAs
Client acquisition core
High-converting landing pages
Superpractice AI-native CRM + client-acquisition platform
Market research & competitive analysis
AI-powered competitive intelligence
Campaign optimization
AI-powered ad campaign optimization
A/B testing
ROI driven budget reallocation
Omnipresent retargeting
Reporting
AI performance reports
Monthly
Monthly
Weekly
Content and creative
AI-powered email copywriting
AI focus groups for ads + mail
AI-native firm platform
AI lead intelligence
AI-powered lead scoring
AI-driven task management
AI-driven playbooks
Coming soon
Coming soon
The things every managing partner asks us first.
Is this really month-to-month? What's the catch?
No catch. There is no annual contract, exit fee, or minimum term. You can cancel anytime, and we will wind down your campaigns cleanly.
How does Superpractice stay accountable?
+
We earn your business every month. Instead of locking firms into long agency contracts, Superpractice is month-to-month and gives you full attribution, clear reporting, and visibility into where clients and revenue are coming from.
Can I move between Launch, Momentum, and Scale?
+
Yes — any time, no penalty. As your firm grows or your ad spend scales, you can upgrade between plans at the start of the next billing cycle. Your campaigns, attribution data, and platform configuration carry over.
Is ad spend included in the price, or extra?
+
Ad spend is separate and paid directly to the ad platforms (Google, Meta, LSAs). Our plan fee covers the platform, AI-powered campaign optimization, strategy, creative, and management — not the dollars you put behind ads. AI Voice Agents are sold separately. Launch and Momentum include management up to their stated ad spend ranges. Scale is $4,000/month plus 10% of ad spend over $10k.
How is this different from “an AI agency” or in-house ChatGPT?
+
AI agencies use tools. Superpractice gives your firm a revenue intelligence system. We show exactly where every client and dollar of revenue came from, what your real ROI is, and what to optimize next. AI dashboards and intelligence tools turn that data into better campaigns, smarter follow-up, and clearer reporting. ChatGPT can write copy. It cannot run your revenue model.
We already work with a marketing agency. How do we transition?
+
We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff. Most firms are fully live within 5 business days. Historical lead or attribution data imports and normalization are scoped separately based on the volume and source systems involved.
Book a 30-minute Growth DNA Blueprint demo.
We'll review your current marketing, compare you against the top firms in your market, and walk through which Managed Ads plan and platform setup lines up with your intake, spend, and growth goals.
Book the demo  →Includes the competitive audit. Most firms are fully live within 5 business days.