Google Ads Engine

Your Google Ads, audited every morning before 7

AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.

61%of ad spend goes to search terms that never convertDisruptive Advertising, 2,000-account audit
6amsync, analyze, recommend, every day, no retainer required
12months of search terms backfilled on day one
$estimated savings attached to every negative
01
The daily cadence

A morning routine your account has never had

Six o’clock, full sync. Six thirty, AI reads every new search term against your practice areas. Six forty-five, pacing and CPA checks. The work is filed before you open the dashboard.

EVERY MORNING · AUTOMATED
Sync campaigns, keywords, terms6:00 AMDONE
AI search-term analysis6:30 AMDONE
Pacing, match type, CPA checks6:45 AMDONE
Recommendations in your queuebefore coffeeREADY
02
Search-term truth

The junk clicks get names and price tags

Junk intent becomes a negative keyword with estimated monthly savings attached. High-intent terms get promoted to real keywords. "Pro bono" and "DIY forms" never survive.

TERM ANALYSIS · IMMIGRATION CAMPAIGN
34 new terms analyzed overnight6 ACTIONS
"free immigration lawyer near me"
negative · wrong intent · saves ~$410/mo
"h1b rfe attorney response"
promote to keyword · 3 conversions as term
"immigration forms pdf download"
negative · DIY intent · saves ~$180/mo
03
Guardrails

Pacing and CPA alarms before the damage compounds

Pacing alarms fire before overspend compounds, and CPA is judged per practice area, because a $900 lead is fine in trucking and a disaster in traffic tickets.

GUARDRAILS · MULTI-PRACTICE FIRM
PI campaign pacingrecommend $310/day, currently $412131%CRITICAL
Family law CPA vs targettarget $180, actual $164OKHEALTHY
Broad match without smart bidding14 keywords exposed in Estate campaignWARN
04
Copy that refreshes

Stale ads flagged, new variants drafted

When an ad’s click-through decays, the engine drafts replacements from your top keywords and practice-area language. You approve; nothing changes your account silently.

RSA REFRESH · ESTATE PLANNING
Ad group: probate-attorneyDRAFTED
H: Probate Help Without The WaitH: Florida Probate, Handled FullyD: Flat-fee probate administration with a clear timeline from a local attorney.why: CTR fell 34% in 60 days · top keyword: "florida probate attorney"
05
The feedback loop

Optimized toward signed clients, not conversions

A campaign producing A-grade leads that retain gets defended. One producing F-grade form fills gets cut, even if the platform calls it a winner. Agencies can’t run this loop; they never see your retainers.

QUALITY LOOP · INJURY CAMPAIGNS
Campaign: truck-accidents8 A-grade leads, 3 retainedSCALE
Campaign: injury-broad41 leads, mostly D and F gradesCUT
Campaign: slip-fall-brandsteady B leads, CPA under targetHOLD
06
Done for you

We don’t just flag the waste. We run the engine for you.

This engine is one piece of our done-for-you client acquisition. Our team reviews and executes its recommendations, so budget keeps moving toward the campaigns that sign clients while you practice law.

EVERY DOLLAR, WORKING
1
AI flags the waste each morning
negatives, pacing, CPA, with dollars attached
2
Our team reviews and executes
no homework left on your desk
3
Budget shifts to what signs clients
graded by retained matters, not platform conversions
4
You watch revenue per channel climb
in Rainmaker, with the receipts
your ad spend, maximized · client acquisition, done for you