Know what marketing is actually driving revenue
Every channel, campaign, and dollar reconciled against signed clients, one honest return number.
Spend, revenue, and client acquisition cost, by channel
Every channel with its spend, the revenue it produced, and what each signed client cost, broken down by sub-practice area. Platforms grade their own homework; Rainmaker grades against signed retainers.
The metric that decides cases before marketing does
Percent of leads answered within 15 minutes, the hour, and the day, plus median response time, trended against last period. Legal leads call the next firm fast; this is the scoreboard that keeps intake honest.
Know which channels drive clients and revenue, down to the sub-practice area
Watch every dollar flow from channel through leads and qualified to retained revenue, then split by sub-practice area. When denied-claim appeals out-earn everything else, your budget follows the evidence.
Matters created and matters retained, day by day
Two lines, every day: matters opened and matters signed. When the gap widens, intake is leaking; when the lines converge, you are converting. You see it the week it happens, not at quarter close.
Leads to retained, the whole quarter in four lines
Every stage conversion on one strip: how many leads qualify, how many qualified matters sign, and what the average matter pays. When a stage rate slips against last period, you see it while the quarter is still fixable.
Avg matter value and lead-to-client rate, computed live
The numbers most firms guess at once a year, recalculated the moment a matter signs. Average matter value, lead-to-client rate, and cost per signed client, always current, never in a spreadsheet.