Best lead generation companies for lawyers

Fifteen companies that sell law firms leads or run campaigns to generate them. Each is scored on seven published criteria, including pricing and terms.

Superpractice publishes this list, ranks itself on it and competes with the other companies. Rankings are our opinion, based only on what each company says on its own pages, with each source linked, not on hands-on testing. No company pays to appear.How we compare

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Last checked
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Superpractice team

Lead generation comes two ways. You buy leads by the lead, call or case, or a company runs campaigns that bring inquiries to your firm. Superpractice publishes this list of the best lead generation companies for lawyers and ranks first, twelve points ahead of Scorpion. Grow Law and Martindale-Avvo tie for third. Lead exclusivity and terms carries the most weight. Superpractice and 4LegalLeads score highest there, but only 4LegalLeads credits a bad lead.

The ranking

Superpracticeassessmenthow we judge

  1. 1. Superpractice

    Weighted score 87 / 100

    • Lead exclusivity and terms, weight 26%: 3 of 4
    • Attribution, weight 18%: 4 of 4
    • Conversion and intake, weight 14%: 4 of 4
    • Reporting, weight 14%: 4 of 4
    • Data and asset ownership, weight 9%: 2 of 4
    • Paid media, weight 9%: 4 of 4
    • Pricing and terms, weight 10%: 3 of 4
    Best for a firm that wants lead generation ads run for it, with every lead graded and traced to signed clients inside one CRM, at published month-to-month prices.

    Strength

    The pick if you want leads and signed-client tracking in one system. It runs lead generation ads on Google, Meta, Local Services Ads and OpenAI Ads. It judges cost per practice area and grades every contact from A to F, and AI agents work leads alongside your team. Every signed client is traced to its source.[33][7][2][16][11][12]superpractice.com/pricing · Nov 8, 2026superpractice.com/features/google-ads · Nov 8, 2026superpractice.com/features/lead-scoring · Nov 8, 2026superpractice.com/features/procedures · Nov 7, 2026superpractice.com/features/attribution · Nov 7, 2026

    Limitation

    Its pages describe no credit for a bad lead, and you pay ad platforms for clicks whether or not they become leads. A website is yours after 12 paid months or a buyout. Landing pages, ad creative and tracking numbers stay with it.[9][56][30][31][28][29]checked superpractice.com/pricing · Nov 8, 2026superpractice.com/terms · Nov 9, 2026

    Pricing

    • Met: Clear pricing
    • Met: What’s included
    • Met: No long contract
    Published and month to month with no exit fee. Ads plans cost $997 to $4,000 a month plus ad spend, and Scale adds 10% of spend over $10,000. SEO ($1,750 to $5,000) and voice agents ($250 to $1,000) cost extra.[45][43][57][40][56][58][44][59]superpractice.com/pricing · Nov 7, 2026
  2. 2. Scorpion

    Weighted score 75 / 100

    • Lead exclusivity and terms, weight 26%: 2 of 4
    • Attribution, weight 18%: 4 of 4
    • Conversion and intake, weight 14%: 4 of 4
    • Reporting, weight 14%: 4 of 4
    • Data and asset ownership, weight 9%: 3 of 4
    • Paid media, weight 9%: 4 of 4
    • Pricing and terms, weight 10%: 0 of 4
    Best for a firm that wants lead filtering, AI intake tools and a revenue dashboard from the company that runs its marketing, and accepts a 12-month term on the technology.

    Strength

    A strong pick if you want leads filtered and answered by the company that generates them. Its AI weeds out unqualified leads and scores each one for quality and case value. It also answers calls and books meetings around the clock. A live dashboard shows case value by source and cost per signed client.[63][60][61][68][71][64][72]scorpion.co/law-firms/bankruptcy · Nov 8, 2026scorpion.co/law-firms · Nov 8, 2026scorpion.co/law-firms/marketing-solutions/convert · Nov 7, 2026

    Limitation

    Its help disputing Local Services Ads leads names no window. Sites run on its own system, so after the usual 12-month term you rebuild from static files. No prices are published.[62][88][86][75][84]scorpion.co/marketing-solutions/local-services-ads · Nov 8, 2026scorpion.co/faq · Nov 7, 2026checked scorpion.co/sitemap.xml · Nov 7, 2026

    Pricing

    • Not met: Clear pricing
    • Not met: What’s included
    • Not met: No long contract
    Not published, and the cost depends on your goals. SEO and its technology usually carry a 12-month contract, while ads usually run month to month.[84][85][86][87]checked scorpion.co/sitemap.xmlscorpion.co/faqNov 7, 2026
  3. 3. Grow Law

    Weighted score 70 / 100

    Tied for 3rd
    • Lead exclusivity and terms, weight 26%: 2 of 4
    • Attribution, weight 18%: 4 of 4
    • Conversion and intake, weight 14%: 2 of 4
    • Reporting, weight 14%: 4 of 4
    • Data and asset ownership, weight 9%: 3 of 4
    • Paid media, weight 9%: 4 of 4
    • Pricing and terms, weight 10%: 1 of 4
    Best for a firm of 2 to 20 attorneys that wants inquiries screened by case type before intake, with listed starting prices and signed cases checked in its own CRM.

    Strength

    A good pick if you want inquiries screened before your team spends time on them. Its AI scores each inquiry by case type and practice-area fit before it reaches intake. Signed cases are checked in your CRM and tied back to spend. A live portal shows leads, spend and return between monthly reviews.[91][89][92][101][99]growlaw.co/attorney-lead-generation · Nov 8, 2026growlaw.co/law-firm-ppc · Nov 7, 2026growlaw.co · Nov 7, 2026growlaw.co/pricing-seo · Nov 7, 2026

    Limitation

    Market exclusivity isn’t disclosed. Its pages describe no call answering, AI agents or CRM of its own, so your team works every lead. Ownership is yours from day one on the homepage but only once paid for on other pages.[90][98][118][119][102][104]checked growlaw.co/pricingchecked growlaw.co/company-factschecked growlaw.cogrowlaw.co/attorney-lead-generationNov 7, 2026

    Pricing

    • Not met: Clear pricing
    • Not met: What’s included
    • Met: No long contract
    Starting prices only, with no setup fee or long-term contract. Ad management starts at $1,450 a month up to $10,000 in spend, then 15% above that. SEO starts at $2,500, and ad spend is billed to you.[110][114][116][120][121][122][103]growlaw.co/pricing-seo · Nov 8, 2026growlaw.co · Nov 7, 2026growlaw.co/criminal-defense-lawyer-seo · Nov 7, 2026growlaw.co/law-firm-ppc · Nov 7, 2026growlaw.co/pricing-ppc · Nov 7, 2026
  4. 4. Martindale-Avvo

    Weighted score 70 / 100

    Tied for 3rd
    • Lead exclusivity and terms, weight 26%: 2 of 4
    • Attribution, weight 18%: 4 of 4
    • Conversion and intake, weight 14%: 4 of 4
    • Reporting, weight 14%: 4 of 4
    • Data and asset ownership, weight 9%: 1 of 4
    • Paid media, weight 9%: 4 of 4
    • Pricing and terms, weight 10%: 0 of 4
    Best for a firm that wants exclusive pay-per-lead in its practice area plus live chat, intake software and reporting from one company, and will confirm which bad-lead rule applies before signing.

    Strength

    The broadest toolkit on this list. LeadDirect leads are described as exclusive and verified, at a fixed price per lead with no long-term commitment. Legally trained operators can run your website chat in English or Spanish. Its Captorra software and Legal Growth Engine track which leads sign and what each signed client cost.[123][162][135][136][137][131][132]martindale-avvo.com/services/leaddirectmartindale-avvo.com/direct-leads-for-personal-injurymartindale-avvo.com/services/chatvantagemartindale-avvo.com/services/lead-intakemartindale-avvo.com/legal-growth-engine-terms-conditionsNov 8, 2026

    Limitation

    Its pages disagree on bad leads. Practice pages say a lead outside your practice area or location isn’t charged, but the FAQ offers no reimbursement. Chats that don’t qualify may go to other attorneys, and Martindale-Avvo owns and may sell the data its Legal Growth Engine generates.[129][130][163][147]martindale-avvo.com/direct-leads-for-personal-injury · Nov 9, 2026martindale-avvo.com/faq · Nov 9, 2026martindale-avvo.com/services/chatvantage/chatvantage-terms-and-conditions · Nov 8, 2026martindale-avvo.com/legal-growth-engine-terms-conditions · Nov 8, 2026

    Pricing

    • Not met: Clear pricing
    • Not met: What’s included
    • Not met: No long contract
    Not published, and every price is on request. LeadDirect has no long-term commitment and pay-per-lead can stop any time, but many attorneys sign annual contracts. ChatVantage’s pages disagree on what it costs.[155][157][162][159][164][165]martindale-avvo.com/pricing · Nov 8, 2026checked martindale-avvo.com/services/leaddirect · Nov 8, 2026checked martindale-avvo.com/services/leadvolume · Nov 8, 2026checked martindale-avvo.com/faq · Nov 8, 2026checked avvo.com/for-lawyers/pricing · Nov 8, 2026martindale-avvo.com/direct-leads-for-personal-injury · Nov 8, 2026martindale-avvo.com/services/chatvantage · Nov 9, 2026martindale-avvo.com/services/chatvantage/chatvantage-terms-and-conditions · Nov 9, 2026
  5. 5. Juris Digital

    Weighted score 69 / 100

    • Lead exclusivity and terms, weight 26%: 2 of 4
    • Attribution, weight 18%: 4 of 4
    • Conversion and intake, weight 14%: 3 of 4
    • Reporting, weight 14%: 4 of 4
    • Data and asset ownership, weight 9%: 2 of 4
    • Paid media, weight 9%: 4 of 4
    • Pricing and terms, weight 10%: 0 of 4
    Best for a firm from solo to 50 attorneys that wants leads scored against a definition built with its intake team, and tracking inside the CRM it already uses.

    Strength

    The best fit if you want a written standard for a qualified lead. Calls and leads are scored against a definition built with your intake team and reviewed monthly. Cost per signed case is its main measure, tracked inside Clio, Filevine and other systems. It helps you dispute irrelevant Local Services Ads leads.[168][166][170][173][167]jurisdigital.com · Nov 8, 2026jurisdigital.com/services · Nov 7, 2026jurisdigital.com/facts-about-juris-digital · Nov 7, 2026jurisdigital.com/services/local-services-ads · Nov 7, 2026

    Limitation

    Expect a long commitment. The homepage asks for 12 months, JurisPage runs 24, and cancelling takes 30 days’ notice before a month starts. Its pages don’t say who owns the ad accounts and describe no AI agents or CRM of its own.[189][190][191][180][193][194]jurisdigital.comjurisdigital.com/services/jurispagejurisdigital.com/terms-and-conditionsNov 7, 2026

    Pricing

    • Not met: Clear pricing
    • Not met: What’s included
    • Not met: No long contract
    Ranges only. JurisPage costs $2,000 to $4,000 a month on a 24-month term, and established firms pay $5,000 to $50,000+. Ad management is 20% of spend plus setup, with a $3,000 minimum spend and no long-term contract.[183][190][184][186][187][192]jurisdigital.com/llm-infojurisdigital.com/services/jurispagejurisdigital.com/services/ppc-law-firmsNov 7, 2026
  6. 6. SMB Team

    Weighted score 67 / 100

    • Lead exclusivity and terms, weight 26%: 2 of 4
    • Attribution, weight 18%: 4 of 4
    • Conversion and intake, weight 14%: 3 of 4
    • Reporting, weight 14%: 4 of 4
    • Data and asset ownership, weight 9%: 1 of 4
    • Paid media, weight 9%: 4 of 4
    • Pricing and terms, weight 10%: 0 of 4
    Best for a firm bringing in $15,000 a month or more that wants lead generation, intake staff and coaching from one partner, with Local Services Ads calls graded and disputed for it.

    Strength

    The pick if you want help sorting good leads from bad. It grades Local Services Ads calls with your intake team and disputes irrelevant ones so you get credited back. Human intake staff and an AI agent workspace are sold beside the marketing. It reports cost per lead and cost per signed case.[197][195][196][200][219][199]smbteam.com/law-firm-marketing · Nov 8, 2026smbteam.com/law-firm-marketing/google-lsa · Nov 8, 2026smbteam.com/intake-os · Nov 7, 2026smbteam.com/aios/law-firm-ai-workforce-pro · Nov 7, 2026

    Limitation

    You commit for a year with no early exit. Its web design page says you own the site, but its terms say SMB Team owns the assets during the term. Earlier ownership costs $10,000, plus $4,837 per asset group to transfer.[217][218][206][207][208][209]smbteam.com/terms-and-conditions · Nov 7, 2026smbteam.com/law-firm-marketing/web-design · Nov 9, 2026

    Pricing

    • Not met: Clear pricing
    • Not met: What’s included
    • Not met: No long contract
    Not published, except its AI agent workspace at $350 a user a month for up to four users. Agreements last a year and renew yearly. Ad management isn’t billed as a share of ad spend.[215][216][217][220]checked smbteam.comsmbteam.com/aios/law-firm-ai-workforce-pro/pricingsmbteam.com/terms-and-conditionssmbteam.com/law-firm-marketing/ppcNov 7, 2026
  7. 7. Hennessey Digital

    Weighted score 66 / 100

    • Lead exclusivity and terms, weight 26%: 1 of 4
    • Attribution, weight 18%: 4 of 4
    • Conversion and intake, weight 14%: not disclosed
    • Reporting, weight 14%: 4 of 4
    • Data and asset ownership, weight 9%: 3 of 4
    • Paid media, weight 9%: 4 of 4
    • Pricing and terms, weight 10%: 1 of 4

    On 86% of the weight. Hatched criteria were not disclosed.

    Best for a firm that wants an agency to manage its lead generation month to month, with every ad dollar tied to cost per signed client and everything it builds owned by the firm.

    Strength

    A strong pick if you want to leave any month with everything. It manages lead generation and paid campaigns, tying every ad dollar to a lead and a cost per signed client. Monthly reports show spend in and leads and revenue out. You own everything it builds.[221][222][227][229][230]hennessey.com/lead-generation-for-lawyershennessey.comhennessey.com/law-firm-geohennessey.com/law-firm-social-media-marketingNov 8, 2026

    Limitation

    Its pages describe no call answering or intake service, so your team works every lead. It works in other industries too, and no prices are published.[226][243][238][237]checked hennessey.comchecked hennessey.com/law-firm-social-media-marketingchecked hennessey.com/law-firm-geochecked hennessey.com/law-firm-web-designNov 8, 2026

    Pricing

    • Not met: Clear pricing
    • Not met: What’s included
    • Met: No long contract
    Not published, and each firm gets a quote. It works month to month with no annual contract, and you can leave any month with everything.[238][237][229][230]checked hennessey.com/law-firm-social-media-marketingchecked hennessey.comchecked hennessey.com/law-firm-geochecked hennessey.com/law-firm-web-designNov 8, 2026
  8. 8. Rankings.io

    Weighted score 64 / 100

    • Lead exclusivity and terms, weight 26%: 1 of 4
    • Attribution, weight 18%: 4 of 4
    • Conversion and intake, weight 14%: 2 of 4
    • Reporting, weight 14%: 4 of 4
    • Data and asset ownership, weight 9%: 3 of 4
    • Paid media, weight 9%: 4 of 4
    • Pricing and terms, weight 10%: 1 of 4
    Best for a personal injury firm, or any firm where each case is worth a lot, that wants legal-only specialists driving qualified calls with every account in its own name.

    Strength

    A strong pick if you want to own every account. It runs Google Ads, Local Services Ads and paid social for qualified calls and form fills, all in your name. Monthly reports show qualified inquiries and cost per case. It checks every ad against state bar rules before launch.[244][245][257][254][255][246][260]rankings.io/services · Nov 8, 2026rankings.io/services/google-ads-for-lawyers · Nov 7, 2026rankings.io/services/google-local-service-ads-for-lawyers · Nov 7, 2026rankings.io/faq · Nov 7, 2026

    Limitation

    Prices come only from a discovery call. Its pages describe no AI agents or voice agents working inquiries with your team, and no client dashboard. ChatGPT Ads can’t yet be traced to a signed case.[261][266][267][248]checked rankings.io/services/personal-injury-lawyer-marketingchecked rankings.iorankings.io/services/chatgpt-adsNov 7, 2026

    Pricing

    • Not met: Clear pricing
    • Not met: What’s included
    • Met: No long contract
    Not published. Pricing is built around your goals in a discovery call. Engagements are month to month with no long-term contract, and Local Services Ads management is a flat fee at any budget.[261][264][268]checked rankings.io/services/personal-injury-lawyer-marketingrankings.io/faqrankings.io/services/google-local-service-ads-for-lawyersNov 7, 2026
  9. 9. MeanPug Digital

    Weighted score 59 / 100

    • Lead exclusivity and terms, weight 26%: 1 of 4
    • Attribution, weight 18%: 4 of 4
    • Conversion and intake, weight 14%: not disclosed
    • Reporting, weight 14%: 3 of 4
    • Data and asset ownership, weight 9%: 3 of 4
    • Paid media, weight 9%: 4 of 4
    • Pricing and terms, weight 10%: 0 of 4

    On 86% of the weight. Hatched criteria were not disclosed.

    Best for a personal injury or mass tort firm that wants lead-generation campaigns run from ad to intake feedback and measured to retained cases.

    Strength

    A strong pick for a personal injury firm that wants campaigns judged on retained cases. It runs paid social, including lead-generation campaigns, plus search and Local Services Ads. Each campaign runs from audience to landing page to intake feedback as one job. Where your systems allow, it tracks cost per retained case.[269][282][271][272][273]meanpug.com/service/law-firm-social-media-advertisingmeanpug.com/growth-partner-for-law-firmsNov 8, 2026

    Limitation

    Its pages describe no answering or intake service, so your team works every lead. They state no report schedule and don’t say who owns the social profiles.[275][277][280]checked meanpug.comchecked meanpug.com/service/social-media-management-for-law-firmschecked meanpug.com/service/law-firm-social-media-advertisingchecked meanpug.com/growth-partner-for-law-firmschecked meanpug.com/evaluate-law-firm-marketing-performancechecked meanpug.com/privacy-policychecked meanpug.com/terms-of-serviceNov 8, 2026

    Pricing

    • Not met: Clear pricing
    • Not met: What’s included
    • Not met: No long contract
    No plan price is published. Its marketing tends to start around $1,000 a month and scale past $25,000, with media spend separate. You sign for a year or more, or keep it on retainer.[286][283][287][288]checked meanpug.com/service/social-media-management-for-law-firmschecked meanpug.com/service/law-firm-social-media-advertisingchecked meanpug.com/who-we-help/small-to-midsize-law-firmschecked meanpug.com/pricingNov 8, 2026
  10. 10. LegalMatch

    Weighted score 50 / 100

    • Lead exclusivity and terms, weight 26%: 2 of 4
    • Attribution, weight 18%: 3 of 4
    • Conversion and intake, weight 14%: 2 of 4
    • Reporting, weight 14%: 4 of 4
    • Data and asset ownership, weight 9%: 0 of 4
    • Paid media, weight 9%: 1 of 4
    • Pricing and terms, weight 10%: 0 of 4
    Best for a firm that wants a steady flow of case postings for a flat monthly fee instead of a price per lead, and is willing to screen and compete for each case itself.

    Strength

    A good fit if you’d rather pay a flat fee than pay per lead. Memberships start at $455 a month in select markets, and no plan level caps your leads. Thin cases are filtered out, and new ones reach you within seconds by email or app. You can view live cases for 7 days before you join.[324][314][291][292][301][305][325]legalmatch.com/attorneys/resources/legal-marketing/leads-for-lawyers.htmllegalmatch.com/attorneys/solutions.htmllegalmatch.com/attorneys/solutions/comparing-legal-marketing-services.htmllegalmatch.com/attorneys/features.htmllegalmatch.com/attorneys/how-it-works.htmllegalmatch.com/attorneysNov 8, 2026

    Limitation

    Leads aren’t exclusive, so every member nearby sees every relevant case. No bad-lead credit or data export is stated. Its posted agreement, which its attorney pages don’t link to, sets a two-year term you can end only for an uncured breach or a bar opinion.[290][296][310][323][318][322]legalmatch.com/attorneys/resources/legal-marketing/leads-for-lawyers.html · Nov 8, 2026checked legalmatch.com/attorneys/features.html · Nov 8, 2026checked legalmatch.com/attorneys/solutions.html · Nov 8, 2026checked legalmatch.com/attorneys/membership_agreement.html · Nov 8, 2026checked legalmatch.com/attorneys/memberRules.html · Nov 8, 2026checked legalmatch.com/attorneys/help.html · Nov 8, 2026checked legalmatch.com/attorneys/how-it-works.html · Nov 8, 2026

    Pricing

    • Not met: Clear pricing
    • Not met: What’s included
    • Not met: No long contract
    Quoted after a demo, from $455 a month in select markets. The attorney pages state no term, but the posted agreement sets two years with the full fee due and earned on signing.[316][314][323][318][319][320]legalmatch.com/attorneys/solutions.html · Nov 8, 2026checked legalmatch.com/attorneys/how-it-works.html · Nov 8, 2026checked legalmatch.com/attorneys/features.html · Nov 8, 2026checked legalmatch.com/attorneys/membership_agreement.html · Nov 8, 2026
  11. 11. 4LegalLeads

    Weighted score 49 / 100

    • Lead exclusivity and terms, weight 26%: 3 of 4
    • Attribution, weight 18%: 2 of 4
    • Conversion and intake, weight 14%: 3 of 4
    • Reporting, weight 14%: 1 of 4
    • Data and asset ownership, weight 9%: 1 of 4
    • Paid media, weight 9%: 2 of 4
    • Pricing and terms, weight 10%: 0 of 4
    Best for a firm that wants to buy leads one at a time from published price ranges, with each lead sold once, a written return window and no long-term contract.

    Strength

    The clearest lead terms on this list. Price ranges are published by practice area, every lead is sold only once, and a written policy lists the reasons you can return one within five days. You can add prescreened live calls to a web lead plan. There’s no long-term contract, and prices won’t rise without your permission.[367][326][336][333][329][368][362]4legalleads.com/categories4legalleads.com/lawyer-faq4legalleads.com/c-14-lightbox.html4legalleads.com/c-5-lightbox.htmlNov 8, 2026

    Limitation

    A bad lead earns a replacement, not cash, and unreachable numbers with working voicemail aren’t replaced. Its pages disagree on credit timing and the refund window. They describe no way to see which leads signed, and contact details are hidden from the portal after 89 days.[369][335][370][371][365][366][340][350]4legalleads.com/lawyer-faq · Nov 8, 20264legalleads.com/lawyers/rewards · Nov 9, 20264legalleads.com/c-5-lightbox.html · Nov 9, 2026checked 4legalleads.com/categories-california · Nov 8, 2026

    Pricing

    • Not met: Clear pricing
    • Not met: What’s included
    • Not met: No long contract
    Ranges from $20 to $1,500 a lead by category, and your area’s rate is on request. You start with a non-refundable ten-lead deposit. Balance refunds over $5,000 carry a 3% fee. California firms fund an ad budget instead.[372][357][356][360][361][373]4legalleads.com/categories4legalleads.com/lawyer-faqNov 8, 2026
  12. 12. FindLaw (lawyer marketing)

    Weighted score 46 / 100

    Tied for 12th
    • Lead exclusivity and terms, weight 26%: 1 of 4
    • Attribution, weight 18%: 2 of 4
    • Conversion and intake, weight 14%: 3 of 4
    • Reporting, weight 14%: 3 of 4
    • Data and asset ownership, weight 9%: 1 of 4
    • Paid media, weight 9%: 3 of 4
    • Pricing and terms, weight 10%: 0 of 4
    Best for a firm that wants lead generation, placement in four legal directories, chat and call answering and PPC from one legal-only company.

    Strength

    A good fit if you want to be found where people browse for a lawyer. Its directories include FindLaw.com, Super Lawyers, LawInfo and the Spanish-language Abogado.com. Operators answer chat and calls up to 24/7 in English or Spanish and pass hot leads to you. You pay only for successful engagements, and it can run your PPC too.[405][384][382][386][385][377][401][394]findlaw.com/lawyer-marketing/services/legal-directory-advertisingfindlaw.com/lawyer-marketing/services/call-answering-services-and-web-chatfindlaw.com/lawyer-marketing/services/pay-per-clickNov 8, 2026

    Limitation

    Pricing

    • Not met: Clear pricing
    • Not met: What’s included
    • Not met: No long contract
    Mostly not published. A FindLaw.com Premium Profile starts at $158 a month, and everything else is quoted. Engagements are charged only when successful, and no contract length or cancellation terms are published.[399][400][401][402]findlaw.com/lawyer-marketing/services/legal-directory-advertisingfindlaw.com/lawyer-marketing/frequently-asked-questionsfindlaw.com/lawyer-marketing/services/call-answering-services-and-web-chatchecked findlaw.com/lawyer-marketing/customer-supportchecked findlaw.com/lawyer-marketing/services/website-packageschecked findlaw.com/company/findlaw-terms-of-service.htmlNov 8, 2026
  13. 13. FirmPilot

    Weighted score 46 / 100

    Tied for 12th
    • Lead exclusivity and terms, weight 26%: 1 of 4
    • Attribution, weight 18%: 3 of 4
    • Conversion and intake, weight 14%: 1 of 4
    • Reporting, weight 14%: 3 of 4
    • Data and asset ownership, weight 9%: 1 of 4
    • Paid media, weight 9%: 3 of 4
    • Pricing and terms, weight 10%: 1 of 4
    Best for a solo or small firm that wants AI running its content and Google Ads for a flat fee to bring in leads, keeping intake and its CRM elsewhere.

    Strength

    The pick if you want AI running your content and Google Ads for a flat fee. It tunes your ads daily with no cut of ad spend, and campaign pages are built to filter out unqualified visitors. Once your CRM is connected, it traces a retained client to the search that started it.[408][410][424][419][409][411]firmpilot.com/practice-area/family-law-divorcefirmpilot.com/services/ppcfirmpilot.com/pricingfirmpilot.com/practice-area/solo-law-firmsNov 7, 2026

    Limitation

    You sign for 6 or 12 months, and no month-to-month option is stated. Its pages don’t say who owns the ad accounts, content or data when you leave. They describe no website builds, Local Services Ads or human review of AI writing.[429][430][418][431][421][432]firmpilot.com/services/seochecked firmpilot.com/sitemap_index.xmlfirmpilot.com/servicesNov 7, 2026

    Pricing

    • Met: Clear pricing
    • Not met: What’s included
    • Not met: No long contract
    Published flat fees of $4,250, $6,900 and $9,250 a month, with no markup on ad spend. You commit for 6 months, or 12 to save more. The pricing page doesn’t list what each plan includes.[422][424][425][429]firmpilot.com/pricingfirmpilot.com/servicesfirmpilot.com/services/seoNov 7, 2026
  14. 14. LawRank

    Weighted score 43 / 100

    • Lead exclusivity and terms, weight 26%: 2 of 4
    • Attribution, weight 18%: 1 of 4
    • Conversion and intake, weight 14%: not disclosed
    • Reporting, weight 14%: 3 of 4
    • Data and asset ownership, weight 9%: 1 of 4
    • Paid media, weight 9%: 3 of 4
    • Pricing and terms, weight 10%: 0 of 4

    On 86% of the weight. Hatched criteria were not disclosed.

    Best for a firm that wants an SEO-first legal agency that offers market exclusivity and Spanish-speaking staff, and will track signed cases itself.

    Strength

    The pick if you want exclusivity in your market. Its SEO page says it offers exclusivity and semi-exclusivity. It runs SEO, Google Ads and Local Services Ads to bring in leads. Both founders and 80% of staff speak Spanish.[433][434][445][435][455]lawrank.com/services/seo · Nov 7, 2026lawrank.com/lead-generation-for-lawyers · Nov 8, 2026lawrank.com/services/ppc · Nov 7, 2026lawrank.com/services/ppc/learn-more · Nov 7, 2026

    Limitation

    Reporting stops at leads. Its pages describe call tracking and cost per acquisition but not tracing a signed client to its source. No intake service is described, and ownership is stated only for the website.[436][437][438][439][443][444]lawrank.com/services/ppcchecked lawrank.com/serviceslawrank.com/services/law-firm-web-designNov 7, 2026

    Pricing

    • Not met: Clear pricing
    • Not met: What’s included
    • Not met: No long contract
    SEO isn’t priced publicly and depends on your market. Ads run on short contracts, and you pay Google directly for clicks. Hosting is $99 a month unless you’re an SEO client.[449][453][448][452]checked lawrank.com/services/seolawrank.com/services/ppclawrank.comlawrank.com/frequently-asked-questionsNov 7, 2026
  15. 15. Good2bSocial

    Weighted score 41 / 100

    • Lead exclusivity and terms, weight 26%: 1 of 4
    • Attribution, weight 18%: 2 of 4
    • Conversion and intake, weight 14%: not disclosed
    • Reporting, weight 14%: 3 of 4
    • Data and asset ownership, weight 9%: 1 of 4
    • Paid media, weight 9%: 3 of 4
    • Pricing and terms, weight 10%: 0 of 4

    On 86% of the weight. Hatched criteria were not disclosed.

    Best for a firm that wants a social media specialist to plan and run lead-generation campaigns on LinkedIn, Facebook and Instagram, with coaching for attorneys who post themselves.

    Strength

    The pick if your clients find you on LinkedIn and social. It plans and runs lead-generation campaigns with lead magnets and landing pages. Paid social runs on LinkedIn, Twitter, Facebook and Instagram. It manages Google Ads too, with monthly reports from a dashboard that pulls several data sources.[456][458][457][469][463]good2bsocial.com/services/strategy/lead-generationgood2bsocial.com/services/tactics/social-media-advertisinggood2bsocial.com/services/tactics/google-advertisinggood2bsocial.com/services/strategy/measurement-and-analyticsNov 8, 2026

    Limitation

    Pricing

    • Not met: Clear pricing
    • Not met: What’s included
    • Not met: No long contract

Leads from campaigns run in your name.

Superpractice runs lead generation ads for your firm and traces every signed client back to its source. Your team stays in control of every relationship.

Superpractice publishes this list and ranks in it.

How this list was scored

Lead generation companies for lawyers. For a law firm that wants new prospective clients delivered to it, whether it buys them by the lead, call or case or a company runs campaigns to generate them. Best means the highest weighted score on the seven criteria below, with lead exclusivity and terms weighted most. A criterion a company says nothing about is left out of its total, except pricing and terms, where not publishing scores 0. Evidence date November 8, 2026.

Criteria and weights

Lead exclusivity and termsWeight 26%Are leads exclusive, how are they qualified, and what happens with a bad one?
  1. 0States it does not offer this.
  2. 1Offered only as a narrow add-on or for one channel.
  3. 2Offered, described in general terms.
  4. 3Offered, with stated scope, cadence or method.
  5. 4Offered, with stated scope and measurement tied to signed clients or revenue.
AttributionWeight 18%Can the firm trace a signed client back to the source that produced it?
  1. 0States it does not offer this.
  2. 1Offered only as a narrow add-on or for one channel.
  3. 2Offered, described in general terms.
  4. 3Offered, with stated scope, cadence or method.
  5. 4Offered, with stated scope and measurement tied to signed clients or revenue.
Conversion and intakeWeight 14%What happens after an inquiry arrives, and who handles it?
  1. 0States it does not offer this.
  2. 1Offered only as a narrow add-on or for one channel.
  3. 2Offered, described in general terms.
  4. 3Offered, with stated scope, cadence or method.
  5. 4Offered, with stated scope and measurement tied to signed clients or revenue.
ReportingWeight 14%What does the firm see, and how often?
  1. 0States it does not offer this.
  2. 1Offered only as a narrow add-on or for one channel.
  3. 2Offered, described in general terms.
  4. 3Offered, with stated scope, cadence or method.
  5. 4Offered, with stated scope and measurement tied to signed clients or revenue.
Data and asset ownershipTop score 3Weight 9%Who owns the website, ad accounts, content and data, and what leaves with the firm?
  1. 3The assets that leave with the firm are stated, with any conditions shown.

Level 4 asks for measurement tied to signed clients or revenue, which ownership can’t have.

Paid mediaWeight 9%Which paid channels does it manage?
  1. 0States it does not offer this.
  2. 1Offered only as a narrow add-on or for one channel.
  3. 2Offered, described in general terms.
  4. 3Offered, with stated scope, cadence or method.
  5. 4Offered, with stated scope and measurement tied to signed clients or revenue.
Pricing and termsTop score 3Weight 10%Are full prices published, is every extra charge stated, and can the firm leave without a long contract?
  1. 0No part is met. Not publishing prices or terms scores 0.
  2. 1One of the three parts is met.
  3. 2Two of the three parts are met.
  4. 3All three parts are met.
  • Clear pricing. A published price for every standard plan.
  • What’s included. Setup fees, add-ons, overage and seat charges are stated, so a firm can work out its monthly cost.
  • No long contract. Month to month or cancel anytime, with no exit fee and no payment for the rest of a term.

Video production prices count only on the video list. A low price adds no points.

Not on this list

  • Companies whose own pages don’t offer lead generation aren’t on this list. Crisp’s pages sell coaching and ad placements without offering lead generation, so it is ranked on the marketing and social media lists instead.
  • Directory profiles and placement are ranked on the lawyer directories list. Martindale-Avvo and FindLaw appear on both because each also sells leads or lead generation.
  • Answering services, intake software and CRMs that work leads you already have are on their own lists. Chat, answering or intake sold beside a company’s leads is scored here under conversion and intake.
  • Companies whose pages we haven’t reviewed yet aren’t ranked.
  • Third-party reviews and ratings aren’t used. Results a company reports about itself, such as conversion rates or return on investment, are recorded but never scored.

The best pick for each situation

How to choose

  • Decide what you’re buying. A lead sold to you alone, a live call, a shared case posting and a campaign run in your name are different products.
  • Get exclusivity in writing. For bought leads, ask whether anyone else gets the same lead. For campaigns, ask whether the company works for a competitor in your market.
  • Read the bad-lead rule before the price. Ask what counts as bad, how long you have to report it and whether you get cash or a replacement.
  • Check the commitment and the cost of leaving. Terms here run from month to month to two years, and what you keep when you leave differs.
  • Plan who works each lead and how fast. A lead is only worth as much as your follow-up.
  • Ask how signed clients are traced to their source. Some companies here read outcomes from your CRM, and others learn them only if you tell them.

Who should not choose Superpractice

  • You want to buy leads one at a time and pay only when one arrives. Superpractice runs campaigns for a monthly fee, and you pay ad platforms for clicks.
  • You want a credit for a bad lead. Superpractice’s pages don’t offer one.
  • You want the lead seller’s own staff answering your chats and calls. Superpractice’s AI agents work alongside your team, and AI Voice Agents are a separate plan.
  • You want a profile or sponsored spot where people browse for a lawyer. Superpractice sells no directory placement, so see the [lawyer directories list](/best/best-lawyer-directories).

What should you ask any provider?

Is the lead mine alone, and where is that written?

Ask for the sentence that covers your product. Here, one seller says every lead is sold once and another says its leads aren’t exclusive. One agency says it offers market exclusivity without publishing the terms.

What happens when a lead is bad?

Ask what qualifies for a credit, how long you have to report it and whether you get cash or a replacement. Terms here range from a written return policy to help disputing Local Services Ads leads to no stated policy.

What am I committing to, and what does leaving cost?

Ask for the term, the renewal rule, any deposit and what you keep when you leave. Some companies here run month to month. Others run a year or two, set in an order form or agreement.

Who talks to the prospect first, and how fast must my team respond?

Some companies transfer live calls or run chat with their own operators first. Others email or text you a form and expect a fast reply, sometimes while every other member sees the same case.

How will I know which leads became signed clients?

Ask whether the company reads outcomes from your CRM, asks you to mark them or doesn’t track them. Either way, record the source of every signed client yourself. That’s why attribution carries the second-largest weight here.

Do two of these companies share an owner?

Yes. FindLaw joined Martindale-Avvo under Internet Brands at the end of 2024, and FindLaw sells Avvo, Martindale and Lawyers.com ads in one package. If you buy from both, ask which placements each covers so you don’t pay twice.

Is any number on these sites a result the company reports about itself?

Conversion rates, leads per signed client and return figures were recorded but never scored or shown as fact. Ask for the method, sample and time window before you rely on any of them.

How we made this page

  • The weights are shown above the ranking so you can re-weight it yourself.
  • Built only from each company’s public pages as of November 8, 2026. Scores reflect what a company says, not everything it may offer.
  • Superpractice publishes this list and ranks first, twelve points ahead of Scorpion. Superpractice publishes its own prices and gains from the pricing and terms criterion.
  • We didn’t test any service, and Superpractice has no customer, partner or affiliate tie to any company here.
  • The weights were set before this list was rescoped to include Superpractice. Pricing and terms was added after the first ranking, and every company was scored again.
  • Superpractice states that every campaign lead belongs only to your firm, but describes no credit for a bad lead, so it scores 3 of 4 on lead terms.
  • Scorpion ranks second and scores 0 on pricing and terms. It publishes no prices, and its SEO and technology usually carry a 12-month contract.
  • Grow Law and Martindale-Avvo tie on the exact same score, as do FindLaw and FirmPilot. All four are scored on every criterion, so each pair is listed alphabetically.
  • Lead exclusivity and terms is the most heavily weighted criterion. Superpractice and 4LegalLeads score highest there, at 3 of 4.
  • FindLaw and Martindale-Avvo share an owner in Internet Brands. Each sells under its own name and terms, so each is scored separately.
  • Where a company’s own pages disagree, its entry notes both versions and the score rests only on statements that agree.
  • LegalMatch’s membership agreement is posted on its site but not linked from its attorney pages. We quote it only beside its marketing pages, never as the basis of a score, so confirm it is current.
  • Third-party reviews and ratings aren’t used, and results a company reports about itself are never scored or shown as fact.
  • Pricing and terms is 10% of the score. It checks three things, that prices are published in full, that every extra charge is stated and that there is no minimum term or exit fee.
  • A company that doesn’t publish its prices or terms scores 0 on pricing and terms. Prices and terms are scored for being published, complete and free of a minimum term or exit fee, never for being low.
  • Services and terms change, so confirm the details with each company.
  • We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.
  • Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.
  • First draft for review.
  • The list now includes companies that run lead generation campaigns for firms, Superpractice among them. Eleven agencies were added and every entry was ranked again. Directory placement moved to its own list.
  • Reporting now reads the same as on every other list, where a dashboard with revenue or signed-case measures scores 4. Scorpion and LegalMatch reporting 3 to 4. Scorpion moves to first and Superpractice to second.
  • Added Pricing and terms at 10% and rescored the list. Superpractice moves to first ahead of Scorpion, and Grow Law rises to tie Martindale-Avvo for third.
  • Superpractice rises from 2 to 3 on lead terms. Its pricing page states that every campaign lead belongs only to your firm. It stays first, now at 84.
  • Superpractice now includes lead and contact import on every Managed Ads plan, so its pricing and terms score rose from 2 to 3. Its total rises from 84 to 87, and no rank changed. The situation picks now follow the ranking order.

Spot an error? with the page, the sentence and a source, or email our corrections inbox. Named companies are welcome to use the same route. Each correction is logged on the page.

Cite this list

Superpractice team. Best lead generation companies for lawyers (2026). Last checked November 8, 2026. https://superpractice.com/best/best-lead-generation-companies-for-lawyers

Built only from each company’s own public pages, with every source linked.

Sources

  1. [1]

    Superpractice states every campaign lead belongs only to the firm and is never sold or routed to a competitor.

    “Every campaign lead belongs only to your firm”

    superpractice.com/pricing · checked November 9, 2026

  2. [2]

    Every contact gets an A to F quality grade, recalculated as signals arrive.

    “A-F quality grade on every contact, recalculated as signals land.”

    superpractice.com/features/lead-scoring · checked November 8, 2026

  3. [3]

    The grade and heat score rest on 25 signals, from call quality to return visits.

    “25 signals behind every score, from call quality to return visits.”

    superpractice.com/features/lead-scoring · checked November 8, 2026

  4. [4]

    AI voice agents provide 24/7 coverage, answer inbound calls, qualify and route leads, follow up and book appointments.

    “They provide 24/7 coverage, answer inbound calls, qualify and route leads, follow up, and book appointments.”

    superpractice.com/pricing · checked November 7, 2026

  5. [5]

    Superpractice maps each campaign’s spend to Brand, a practice area, a service group or a sub-practice area.

    “Mapping tells Superpractice whether the spend belongs to Brand, a practice area, a service group, or a sub-practice area.”

    docs.superpractice.com/campaign-practice-area-mapping · checked November 8, 2026

  6. [6]

    OpenAI Ads campaigns are mapped to Brand, a practice area or a sub-practice area.

    “the correct practice area, or the applicable sub-practice area.”

    docs.superpractice.com/openai-ads-dashboard · checked November 8, 2026

  7. [7]

    Google Ads cost per acquisition is judged per practice area.

    “CPA is judged per practice area, because a $900 lead is fine in trucking and a disaster in traffic tickets.”

    superpractice.com/features/google-ads · checked November 8, 2026

  8. [8]

    Each morning its AI reads every new search term against the firm’s practice areas.

    “AI reads every new search term against your practice areas.”

    superpractice.com/features/google-ads · checked November 8, 2026

  9. [9]

    Superpractice’s pages describe no replacement or credit for a bad lead.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 8, 2026

  10. [10]

    Managed Ads plans include attribution from ad click to signed client.

    “full attribution from ad click to signed client”

    superpractice.com/pricing · checked November 7, 2026

  11. [11]

    Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking.

    “| First-touch & last-touch attribution | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  12. [12]

    Every signed client is traced back to the original source.

    “Every signed client, traced back to the original source”

    superpractice.com/features/attribution · checked November 7, 2026

  13. [13]

    Rainmaker reconciles every channel, campaign and dollar against signed clients into one return number.

    “Every channel, campaign, and dollar reconciled against signed clients, one honest return number.”

    superpractice.com/features/rainmaker · checked November 7, 2026

  14. [14]

    Every Managed Ads plan includes Superpractice Pixel client-ID capture.

    “| Superpractice® Pixel client-ID capture | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  15. [15]

    Scale includes practice-area profitability and signed-client attribution.

    “| Practice-area profitability + signed-client attribution | — | — | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  16. [16]

    Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets.

    “They call, text, email, and follow up toward your goals”

    superpractice.com/features/procedures · checked November 7, 2026

  17. [17]

    The firm chooses each goal, from a booked meeting to a signed engagement.

    “Choose what you want to happen, from a booked meeting to a signed engagement.”

    superpractice.com/features/procedures · checked November 7, 2026

  18. [18]

    Every Managed Ads plan includes Superpractice scheduling with branded booking pages.

    “| Superpractice® Scheduling | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  19. [19]

    Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team.

    “Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.”

    superpractice.com/features/inbox · checked November 7, 2026

  20. [20]

    Leads are graded A to F and scored for momentum.

    “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.”

    superpractice.com/features/lead-scoring · checked November 7, 2026

  21. [21]

    AI agents reply to, log and follow up every lead alongside the intake team, and the team takes the calls.

    “AI agents work alongside your team, replying to and logging every lead and following up. Your team takes the calls.”

    superpractice.com/pricing · checked November 7, 2026

  22. [22]

    Average matter value, lead-to-client rate and cost per signed client are recalculated when a matter signs, with no spreadsheet.

    “Average matter value, lead-to-client rate, and cost per signed client, always current, never in a spreadsheet.”

    superpractice.com/features/rainmaker · checked November 7, 2026

  23. [23]

    Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.

    “| AI performance reports | Monthly | Monthly | Weekly |”

    superpractice.com/pricing · checked November 7, 2026

  24. [24]

    Revenue forecasting is included in the Scale plan.

    “| Revenue forecasting | — | — | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  25. [25]

    A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data.

    “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.”

    superpractice.com/pricing · checked November 9, 2026

  26. [26]

    Under the Terms, the firm keeps ownership of its own data.

    “Customer retains its ownership rights in Customer Data”

    superpractice.com/terms · checked November 9, 2026

  27. [27]

    Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts.

    “Changes only ever reach your firm's own connected Google Ads accounts.”

    docs.superpractice.com/google-ads · checked November 8, 2026

  28. [28]

    Superpractice’s Terms say the work it creates, including landing pages, ads, ad creatives, marketing copy and images, remains Superpractice’s property. Websites built under a Website plan and SEO articles are the exceptions. The firm’s own data is excluded.

    “remain the sole property of Superpractice, except that ownership of Website Deliverables (as defined in Appendix B) passes to you on the Ownership Date”

    superpractice.com/terms · checked November 9, 2026

  29. [29]

    Landing pages, ad creative, ad copy, images and tracking numbers made under Managed Ads plans stay Superpractice’s property in every case.

    “Landing pages, ad creative, ad copy, images, and tracking numbers created under Managed Ads plans remain Superpractice's property in all cases.”

    superpractice.com/terms · checked November 9, 2026

  30. [30]

    Under the Terms, a firm owns its website after 12 consecutive paid months on a Website plan, or sooner by paying a buyout. Until then the site is licensed to the firm while it subscribes.

    “You own your website after twelve (12) consecutive paid months on a Website plan, or sooner by paying the buyout described in Appendix B”

    superpractice.com/terms · checked November 9, 2026

  31. [31]

    Once a firm owns its website, Superpractice hands over the site files and source code, the content and media, and any domain it registered, on written request.

    “the website's site files and source code, as a ZIP archive in a form reasonably suitable for hosting with a provider you choose”

    superpractice.com/terms · checked November 9, 2026

  32. [32]

    Superpractice’s Launch plan includes single-channel lead generation ad management on Google Ads, Meta Ads or OpenAI Ads.

    “Single-channel lead generation ad management (Google Ads, Meta Ads, or OpenAI Ads)”

    superpractice.com/pricing · checked November 8, 2026

  33. [33]

    Superpractice’s Momentum plan includes lead generation across Google, Meta, Local Services Ads and OpenAI Ads.

    “Lead generation across Google, Meta, LSAs, and OpenAI Ads”

    superpractice.com/pricing · checked November 8, 2026

  34. [34]

    Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum.

    “Google Ads, Meta Ads, LSAs, OpenAI Ads”

    superpractice.com/pricing · checked November 7, 2026

  35. [35]

    Momentum and Scale include lead generation across Google, Meta, Local Services Ads and OpenAI Ads.

    “Lead generation across Google, Meta, LSAs, and OpenAI Ads”

    superpractice.com/pricing · checked November 7, 2026

  36. [36]

    AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition.

    “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.”

    superpractice.com/features/google-ads · checked November 7, 2026

  37. [37]

    The Google Ad Agent turns junk search intent into negative keywords with estimated monthly savings attached and promotes high-intent terms to keywords.

    “Junk intent becomes a negative keyword with estimated monthly savings attached. High-intent terms get promoted to real keywords.”

    superpractice.com/features/google-ads · checked November 7, 2026

  38. [38]

    Momentum and Scale include omnipresent retargeting and AI-driven ROI budget reallocation across channels.

    “AI-driven ROI budget reallocation across channels”

    superpractice.com/pricing · checked November 7, 2026

  39. [39]

    Campaigns are optimized toward signed clients, defending a campaign that produces A-grade leads that retain and cutting one that produces F-grade form fills.

    “A campaign producing A-grade leads that retain gets defended. One producing F-grade form fills gets cut, even if the platform calls it a winner.”

    superpractice.com/features/google-ads · checked November 7, 2026

  40. [40]

    Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately.

    “Scale is $4,000/month plus 10% of ad spend over $10k.”

    superpractice.com/pricing · checked November 7, 2026

  41. [41]

    Managed Ads plans are sized by managed ad spend, up to $3,000 a month on Launch, $3,000 to $10,000 on Momentum and $10,000 and above on Scale.

    “| Managed ad spend | Up to $3,000/mo | $3,000–$10,000/mo | $10,000+/mo |”

    superpractice.com/pricing · checked November 7, 2026

  42. [42]

    Website plans are Presence at $500, Authority at $1,000 and Market Leader at $1,500 a month.

    “Presence — $500/mo ... Authority — $1,000/mo (Most popular) ... Market Leader — $1,500/mo”

    superpractice.com/pricing · checked November 7, 2026

  43. [43]

    SEO + AI Search plans are $1,750 (Foundation), $3,500 (Authority) and $5,000 (Market Leader) a month.

    “Authority — $3,500/mo ... Market Leader — $5,000/mo”

    superpractice.com/pricing · checked November 7, 2026

  44. [44]

    The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each.

    “| Starter | $250/mo | 100 minutes | $2.00/min |”

    superpractice.com/pricing · checked November 9, 2026

  45. [45]

    The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute).

    “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |”

    superpractice.com/pricing · checked November 7, 2026

  46. [46]

    The Platform on its own has no platform fee or monthly minimum; the firm pays for the work the AI does.

    “There is no platform fee or monthly minimum; you pay for the work the AI does, nothing else.”

    superpractice.com/pricing · checked November 7, 2026

  47. [47]

    AI Avatars video credits on the Platform are 10 cents each, capped at $100 a month unless the firm sets its own limit.

    “| AI Avatars video credits | 10¢ each, up to $100 a month unless you set your own limit |”

    superpractice.com/pricing · checked November 7, 2026

  48. [48]

    Lead and contact import is included on all three Managed Ads plans.

    “| Lead and contact import | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 9, 2026

  49. [49]

    Superpractice imports a firm’s existing leads and contacts at no extra cost.

    “We also import your existing leads and contacts at no extra cost.”

    superpractice.com/pricing · checked November 9, 2026

  50. [50]

    The website build is included in the monthly plan with no separate upfront build fee.

    “Included. We design, build, optimize, and publish your site as part of the monthly plan with no separate upfront build fee.”

    superpractice.com/pricing · checked November 7, 2026

  51. [51]

    AI credits past a plan’s included amount cost 10¢ each for the first 10,000 a month and 5¢ each after that.

    “| AI credits, first 10,000 each month | 10¢ each |”

    superpractice.com/pricing · checked November 7, 2026

  52. [52]

    Superpractice does not charge per seat; seats are unlimited for every partner, attorney and staff member.

    “No. Seats are unlimited: add every partner, attorney, and staff member.”

    superpractice.com/pricing · checked November 7, 2026

  53. [53]

    Superpractice says there is no annual contract, exit fee or minimum term, and a firm can cancel anytime.

    “There is no annual contract, exit fee, or minimum term. You can cancel anytime”

    superpractice.com/pricing · checked November 9, 2026

  54. [54]

    Under the Terms, marketing plans renew month to month until the firm cancels.

    “renews automatically on a month-to-month basis unless terminated”

    superpractice.com/terms · checked November 9, 2026

  55. [55]

    Under the Terms, no minimum term or early termination fee applies unless a signed order form states one. A cancellation takes effect at the end of the billing cycle.

    “no minimum term or early termination fee applies, and your cancellation takes effect at the end of the billing cycle in which Superpractice receives your notice”

    superpractice.com/terms · checked November 9, 2026

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    Ad spend is separate and paid directly to the ad platforms.

    “Ad spend is separate and paid directly to the ad platforms”

    superpractice.com/pricing · checked November 7, 2026

  57. [57]

    Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term.

    “There is no annual contract, exit fee, or minimum term.”

    superpractice.com/pricing · checked November 7, 2026

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    The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles.

    “Foundation — $1,750/mo”

    superpractice.com/pricing · checked November 9, 2026

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    AI Voice Agents are sold separately from the Managed Ads plan fee.

    “AI Voice Agents are sold separately.”

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    Scorpion states its AI lead filtering weeds out unqualified leads.

    “Our AI-powered lead filtering helps weed out unqualified leads so you can focus on serious clients who are ready to move forward.”

    scorpion.co/law-firms · checked November 8, 2026

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    Every inbound lead is scored immediately for quality and potential case value.

    “Every inbound lead is scored immediately for quality and potential case value. Your team focuses on the best potential clients. Nothing gets missed.”

    scorpion.co/law-firms · checked November 7, 2026

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    Scorpion manages the day-to-day of a firm’s Local Services Ads, including help with disputes.

    “From helping with disputes to keeping your profile up-to-date and compliant, we manage the day-to-day of your LSA campaigns”

    scorpion.co/marketing-solutions/local-services-ads · checked November 8, 2026

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    Scorpion states it handles a law firm’s marketing from lead generation to reputation management.

    “From lead generation to reputation management, Scorpion takes care of your marketing so you can take care of your clients.”

    scorpion.co/law-firms/bankruptcy · checked November 8, 2026

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    Scorpion states it connects marketing channels to signed cases and revenue, reporting case value by source, cost per signed client and attributed revenue.

    “Connect every marketing channel to signed cases and revenue. Know case value by source, cost per signed client, and attributed revenue.”

    scorpion.co/law-firms · checked November 7, 2026

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    Through the Clio integration Scorpion tracks lead and matter status and receives estimated and actual case values.

    “Scorpion also has access to estimated and actual case values as they advance through the pipeline.”

    scorpion.co/about-us/partnerships/clio · checked November 7, 2026

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    Scorpion’s legal website page lists call recording, lead intake and case management among the tools bundled with its websites.

    “Running effective marketing campaigns requires countless tools: call recording, lead intake, case management, and more. With Scorpion, you’ll have them all.”

    scorpion.co/law-firms/marketing-solutions/website · checked November 7, 2026

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    Scorpion uses Google Analytics 4 alongside its own Scorpion Analytics data, and clients keep access to their Google Analytics.

    “Scorpion uses Google Analytics (GA4) and Scorpion Analytics data to analyze and interpret your website and campaign data”

    scorpion.co/faq · checked November 7, 2026

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    Scorpion Convert includes a Voice Assistant that answers calls with natural-sounding AI, qualifies callers and schedules appointments, in missed-call, after-hours or all-day modes.

    “Voice Assistant answers calls with a friendly, natural-sounding AI that qualifies and schedules appointments.”

    scorpion.co/law-firms/marketing-solutions/convert · checked November 7, 2026

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    Convert’s Messaging Assistant responds to missed calls, texts, website chats, Facebook messages, LSA leads and contact forms around the clock, and texts leads who do not convert right away.

    “Messaging Assistant instantly responds to missed calls, texts, website chats, Facebook messages, LSA leads, and contact forms, 24/7. ... Text leads who don’t convert right away”

    scorpion.co/law-firms/marketing-solutions/convert · checked November 7, 2026

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    Scorpion’s Leads AI scores each inbound lead and grades how well the firm’s own team handled the intake call.

    “Know how well your team is turning calls into cases (or where they might need training). Immediately.”

    scorpion.co/law-firms/marketing-solutions/leads-ai · checked November 7, 2026

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    Scorpion states Convert AI answers calls, collects case details and books consultations automatically around the clock.

    “Scorpion’s Convert AI answers calls, collect case details, and book consultations automatically around the clock.”

    scorpion.co/law-firms · checked November 7, 2026

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    Scorpion offers one dashboard for marketing performance, intake data and revenue metrics, framed against waiting for a monthly report.

    “Your marketing performance, intake data, and revenue metrics all in one place. No spreadsheets. No waiting for a monthly report.”

    scorpion.co/law-firms · checked November 7, 2026

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    Scorpion’s Revenue Intelligence page says it shows how marketing turns into dollars and which geographic areas and case types are most profitable.

    “Scorpion’s Revenue Intelligence tells you exactly how your marketing is turning into dollars (not clicks, not impressions, no vanity).”

    scorpion.co/law-firms/marketing-solutions/revenue-intelligence · checked November 7, 2026

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    Clients own their website’s domain, content and imagery after the contract term is complete, but not Scorpion’s underlying website system.

    “Yes, you own your website after the length of your contract with Scorpion is complete. While you won’t own the underlying system”

    scorpion.co/faq · checked November 7, 2026

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    On leaving after fulfilling the contract, the client receives static site files, design assets and content, and must rebuild the site on another content management system.

    “You’ll need to work with another vendor to rebuild your website on a content management system of your choosing”

    scorpion.co/faq · checked November 7, 2026

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    On leaving after fulfilling the contract, Scorpion says it transfers ownership of accounts such as Google Analytics, Google Local Services Ads and social media accounts, and website content, back to the client.

    “transferring full ownership of key accounts such as Google Analytics/GA4, Google Local Services Ads, social media accounts, website content, and more back to you”

    scorpion.co/faq · checked November 7, 2026

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    Scorpion’s privacy policy states it acts as a processor of client data and the client is the data controller.

    “Scorpion acts as a processor, while the client is the data controller.”

    scorpion.co/privacy-policy · checked November 7, 2026

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    Scorpion states its Advertising AI learns what drives revenue and trains the ad systems of Google, Microsoft and Meta for law firm campaigns.

    “trains the AI of our advertising partners (like Google, Microsoft, and Meta) to bring you more of the right clients, automatically”

    scorpion.co/law-firms/marketing-solutions/advertising-ai · checked November 7, 2026

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    Scorpion describes itself as Google’s largest Local Services Ads partner.

    “As Google's largest LSA partner, Scorpion builds that full presence”

    scorpion.co/law-firms · checked November 7, 2026

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    Scorpion states it manages the day-to-day of Local Services Ads campaigns, including disputes, profile upkeep and compliance.

    “From helping with disputes to keeping your profile up-to-date and compliant, we manage the day-to-day of your LSA campaigns”

    scorpion.co/marketing-solutions/local-services-ads · checked November 7, 2026

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    Scorpion’s legal social advertising page says it runs law firm ads across Facebook, Instagram and YouTube.

    “By running ads across Facebook, Instagram, and YouTube, you’ll see the results where it matters: your caseload.”

    scorpion.co/law-firms/marketing-solutions/social-advertising · checked November 7, 2026

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    Scorpion plans, launches and manages ChatGPT ad campaigns for law firms through its Advertising AI, and describes itself as a technology partner with access to OpenAI’s advertising team.

    “Scorpion plans, launches, and manages your ChatGPT ad campaigns through our Advertising AI”

    scorpion.co/law-firms/marketing-solutions/chatgpt-ads · checked November 7, 2026

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    Scorpion’s Budgets AI shifts ad spend toward the channels bringing in cases and updates daily.

    “automatically shifts your spend toward the channels bringing in real cases ... Budgets AI updates daily to keep you ahead, not catching up.”

    scorpion.co/law-firms/marketing-solutions/budgets-ai · checked November 7, 2026

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    Scorpion’s pages publish no prices for any service, product or plan.

    Not publicly disclosed on the pages checked.

    scorpion.co/sitemap.xml · checked November 7, 2026

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    Scorpion’s FAQ says the investment depends on the client’s business goals, across marketing technology, marketing services and digital advertising.

    “The investment you decide to make with Scorpion depends on your business goals.”

    scorpion.co/faq · checked November 7, 2026

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    Scorpion typically requires a 12-month contract for its marketing technology and certain services such as SEO.

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    Scorpion states digital advertising services such as Google Ads, LSAs and Meta are typically month-to-month.

    “Digital advertising services like Google Ads, LSAs, Meta, etc. are typically month-to-month terms.”

    scorpion.co/faq · checked November 7, 2026

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    Scorpion builds websites on its own proprietary content management system.

    “While we use our own proprietary CMS, it's just one piece of our full collection of digital marketing solutions.”

    scorpion.co/faq · checked November 7, 2026

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    Grow Law states an AI screening system scores inbound inquiries and filters unqualified contacts before they reach the firm’s intake team.

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    growlaw.co/law-firm-ppc · checked November 7, 2026

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    Market or practice-area exclusivity (for example one firm per market) is not publicly disclosed.

    Not publicly disclosed on the pages checked.

    growlaw.co/pricing · checked November 7, 2026

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    Grow Law sells lead generation services for attorneys.

    “Attract cases consistently with our lead generation for attorney services.”

    growlaw.co/attorney-lead-generation · checked November 8, 2026

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    Grow Law states signed cases are verified in the client’s CRM and tied back to spend.

    “Signed cases are verified in your CRM and tied back to spend.”

    growlaw.co · checked November 7, 2026

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    Grow Law’s PPC plans include automated lead tracking with CallRail call tracking.

    “Automated Lead Tracking (Including $100 for CallRail Call Tracking)”

    growlaw.co/pricing-ppc · checked November 7, 2026

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    Grow Law offers a proprietary Growth Portal (portal.growlaw.co) showing lead quality, signed cases, cost and AI visibility.

    “Our Proprietary Growth Portal is one live view of lead quality, signed cases, cost, and AI visibility.”

    growlaw.co · checked November 7, 2026

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    Grow Law states the Growth Portal can connect to a firm’s CRM to trace performance from source to signed case, but does not name supported CRMs beyond a Clio example in its website cost calculator.

    “When connected to a firm’s CRM and marketing data, it is designed to help the firm trace performance from source to qualified lead and signed case.”

    growlaw.co/company-facts · checked November 7, 2026

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    Grow Law states it benchmarks response, follow-up and lead-to-case conversion so the client firm’s team can see where prospects are lost.

    “Response, follow-up, and lead-to-case conversion are benchmarked so your team can see where good prospects are lost.”

    growlaw.co · checked November 7, 2026

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    Grow Law states every lead is recorded and scored by AI in its Growth Portal so the firm’s intake team knows who to pursue.

    “Every lead is recorded and scored by AI, so your intake knows exactly who to pursue.”

    growlaw.co/attorney-lead-generation · checked November 7, 2026

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    Grow Law’s pages do not describe call answering, live intake staffing, chat staffing or lead follow-up as a service Grow Law provides.

    Not publicly disclosed on the pages checked.

    growlaw.co/company-facts · checked November 7, 2026

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    Grow Law states monthly performance review sessions are mandatory for clients.

    “Our monthly performance reviews are mandatory because we can’t do our jobs without your input.”

    growlaw.co/pricing-seo · checked November 7, 2026

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    Between monthly reviews, clients log in to the Growth Portal for qualified leads per channel, cost per lead, opportunity value and ROI, updated in real time.

    “Between monthly review meetings, log in to the Growth Portal to see your qualified leads per channel, cost per lead, opportunity value, and ROI.”

    growlaw.co/law-firm-ppc · checked November 7, 2026

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    The Growth Portal shows leads, spend, ROI and projected revenue live.

    “Log in to our Growth Portal anytime and see your leads, spend, ROI, and projected revenue, live.”

    growlaw.co/attorney-lead-generation · checked November 7, 2026

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    Grow Law states clients own their website, content, ad accounts and data from day one.

    “Your website, content, ad accounts, and all data belong to you from day one.”

    growlaw.co · checked November 7, 2026

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    Grow Law states PPC ad spend is separate from its fee and is billed directly to the client’s own Google Ads account.

    “Ad spend is separate, billed directly to your own Google Ads account, and controlled entirely by you.”

    growlaw.co/law-firm-ppc · checked November 7, 2026

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    Some Grow Law pages qualify ownership as applying once work is paid for.

    “Your website, data, and leads are all yours once paid for.”

    growlaw.co/attorney-lead-generation · checked November 7, 2026

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    Grow Law builds law firm websites on Webflow as its top choice and on WordPress when needed, and says a firm can take its site with it if it leaves.

    “Our top choice for designing law firm websites today is Webflow.”

    growlaw.co/pricing-design · checked November 7, 2026

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    Grow Law’s PPC plans list Google Ads, Local Services Ads, Microsoft (Bing) Ads and Facebook Ads as managed channels, with 2 to 4 channels depending on tier.

    “Managed Channels (Google Ads, Local Services Ads, Microsoft (Bing) Ads, Facebook Ads)”

    growlaw.co/pricing-ppc · checked November 7, 2026

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    The PPC service page also lists Google Display Ads, Meta Ads, retargeting campaigns and YouTube Ads among its law firm PPC services.

    “Meta Ads (Facebook & Instagram)”

    growlaw.co/law-firm-ppc · checked November 7, 2026

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    Grow Law’s ChatGPT advertising service covers eligibility, account setup, campaign strategy, creative, landing-page alignment, bidding, conversion setup and reporting inside OpenAI’s Ads Manager Beta.

    “ChatGPT advertising services manage eligible sponsored campaigns inside OpenAI's Ads Manager Beta, covering policy and account eligibility, campaign strategy, context hints, creative, landing-page alignment, bidding, conversion setup, and reporting.”

    growlaw.co/chatgpt-advertising-services · checked November 7, 2026

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    Grow Law states its PPC team reviews active campaigns weekly and that the account manager responds within one business day.

    “You get a dedicated account manager who responds within 1 business-day.”

    growlaw.co/law-firm-ppc · checked November 7, 2026

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    Grow Law says the prices shown for its SEO packages are starting points.

    “The prices shown for each SEO package are starting points.”

    growlaw.co/pricing-seo · checked November 8, 2026

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    Grow Law finalizes exact SEO scope and pricing after a discovery call.

    “the exact scope and pricing are only finalized after your Discovery Call”

    growlaw.co/pricing-seo · checked November 8, 2026

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    Grow Law says PPC cost depends on the firm’s market, practice area and campaign scope.

    “The cost of PPC for lawyers depends on your market, practice area, and campaign scope.”

    growlaw.co/law-firm-ppc · checked November 8, 2026

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    Grow Law’s pricing page lists every plan, including PPC, website design and the All-Access Pass, as a "From" price.

    “From $1,450/mo includes PPC Campaign Setup”

    growlaw.co/pricing · checked November 8, 2026

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    Grow Law states it charges no setup fee and clients can cancel anytime.

    “$0 setup. Cancel anytime.”

    growlaw.co · checked November 7, 2026

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    Grow Law states it has no long-term contracts and operates month-to-month.

    “No Long-Term Contracts We operate month-to-month.”

    growlaw.co/personal-injury-lawyer-seo · checked November 8, 2026

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    Grow Law states there are no long-term contracts holding a firm in place, and describes its engagements as month-to-month.

    “Your leads, content, website, and data are 100% yours. No long-term contracts holding you in place.”

    growlaw.co/criminal-defense-lawyer-seo · checked November 7, 2026

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    Grow Law publishes no exit fee, early termination fee or payment of a remaining term, and no minimum term for its services.

    Not publicly disclosed on the pages checked.

    growlaw.co/terms-of-use · checked November 8, 2026

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    Grow Law’s pages do not describe AI agents that call, text or email leads, AI voice agents that answer calls, or an AI assistant for the attorney, as services Grow Law provides.

    Not publicly disclosed on the pages checked.

    growlaw.co · checked November 7, 2026

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    Grow Law’s pages do not describe a CRM that Grow Law provides; the Growth Portal is described as a reporting view that connects to the firm’s own CRM.

    Not publicly disclosed on the pages checked.

    growlaw.co · checked November 7, 2026

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    Grow Law’s PPC management fees start at $1,450 a month (Starter), $1,850 (Tier II) and $2,400 (Tier III).

    “Grow Law's management fees start at $1,450/mo for the Starter plan and range to $2,400+/mo for full-scale campaigns.”

    growlaw.co/law-firm-ppc · checked November 7, 2026

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    PPC management is $1,450 per month for up to $10k in ad spend and 15% of ad spend above that.

    “$1,450 per month for up to $10k in monthly ad spend. Above $10k, the investment is to 15% of your monthly ad spend.”

    growlaw.co/pricing-ppc · checked November 7, 2026

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    Grow Law’s SEO growth plans start at $2,500 (Steady Growth), $3,500 (Faster) and $5,000 (Full Speed) a month.

    “From $2,500/mo* ... From $3,500/mo* ... From $5,000/mo*”

    growlaw.co/pricing-seo · checked November 7, 2026

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    LeadDirect leads are described as exclusive, verified and delivered in real time.

    “every lead is exclusive, verified, and delivered to your firm in real-time”

    martindale-avvo.com/services/leaddirect · checked November 8, 2026

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    LeadDirect says it verifies every lead for contact and case details, practice area and location.

    “We verify every lead for contact and case details, practice area, and location”

    martindale-avvo.com/services/leaddirect · checked November 8, 2026

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    The FAQ answers "exclusive or shared leads" by saying leads are exclusively tailored to the firm because the program is customized.

    “Because your program is customized, your leads will be exclusively tailored to you.”

    martindale-avvo.com/faq · checked November 8, 2026

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    LeadDirect lists twelve practice areas: bankruptcy, business law, criminal defense, DUI, divorce, employment law, estate planning, family law, immigration law, motor vehicle accidents, personal injury and workers' compensation.

    “Focused on the practice areas where we can make the biggest impact for your firm.”

    martindale-avvo.com/services/leaddirect · checked November 8, 2026

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    The pages do not say how a LeadDirect or LeadVolume lead is verified (form fields, phone verification, human screening) or who screens it.

    Not publicly disclosed on the pages checked.

    martindale-avvo.com/services/leaddirect martindale-avvo.com/services/leadvolume martindale-avvo.com/faq · checked November 8, 2026

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    No written lead credit, replacement or dispute procedure is published for LeadDirect or LeadVolume beyond "you will not be charged" for mismatched leads and the FAQ's no-reimbursement answer; only ChatVantage publishes a 7-day dispute window.

    Not publicly disclosed on the pages checked.

    martindale-avvo.com/services/leaddirect martindale-avvo.com/direct-leads-for-personal-injury martindale-avvo.com/services/leadvolume martindale-avvo.com/faq martindale-avvo.com/services/chatvantage/chatvantage-terms-and-conditions · checked November 8, 2026

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    The LeadDirect practice pages say a lead that does not match the firm's practice area and geography is not charged.

    “If the leads don't match your specific practice area and geography, you will not be charged.”

    martindale-avvo.com/direct-leads-for-personal-injury · checked November 9, 2026

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    The FAQ says there is no reimbursement for bad leads because leads are vetted and actively asking for the firm's information.

    “we don't offer reimbursement because the leads delivered to you will be vetted and actively asking for your information”

    martindale-avvo.com/faq · checked November 9, 2026

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    Captorra tracks ROI by cost per lead, cost per sign-up and average attorney fees by campaign and case type.

    “Easily track and monitor ROI by cost per lead, cost per sign up, and average attorney fees by campaign and case type.”

    martindale-avvo.com/services/lead-intake · checked November 8, 2026

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    The Legal Growth Engine extracts lead disposition data (contacted, qualified, retained, not retained) from the firm's CRM to measure performance.

    “extracting lead disposition and outcome data from Client's CRM (e.g., contacted, qualified, retained, not retained, and related timestamps) to measure performance and improve campaign optimization”

    martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

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    LeadDirect offers CRM integrations, outcome reporting and weekly lead reviews to track lead outcomes.

    “Through CRM integrations, outcome reporting, and Weekly Lead Reviews, we help firms track lead outcomes”

    martindale-avvo.com/services/leaddirect · checked November 8, 2026

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    Avvo Advertising offers unique tracking numbers per geography, practice area and creative, set up by an Avvo specialist.

    “Your Avvo specialist will customize your tracking set-up to show you where calls come from.”

    avvo.com/for-lawyers/advertising · checked November 8, 2026

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    ChatVantage operators are described as legally trained and managing the whole intake conversation.

    “Our legally-trained operators manage the entire intake conversion process, so you can focus on the law.”

    martindale-avvo.com/services/chatvantage · checked November 8, 2026

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    ChatVantage chat is offered in English or Spanish.

    “We're bilingual, offering operation communication in English or Spanish.”

    martindale-avvo.com/services/chatvantage · checked November 8, 2026

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    Captorra is sold as intake management software for consumer law firms.

    “Put Captorra on your case to support your Legal Intake Management.”

    martindale-avvo.com/services/lead-intake · checked November 8, 2026

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    Captorra, the intake software, has built-in phone and texting powered by Twilio.

    “Built-in phone and texting functionality, powered by the Twilio platform allows your law firm to quickly and efficiently respond to your leads”

    martindale-avvo.com/services/lead-intake · checked November 8, 2026

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    The about page describes Intake Conversion Experts (I.C.E.) intake specialists answering calls 24/7 and following up with prospects.

    “Highly trained intake specialists are available to answer calls 24/7 and follow up with prospective clients before they turn to the competition.”

    martindale-avvo.com/about · checked November 8, 2026

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    Legal Growth Engine clients get monthly performance meetings initiated by Martindale-Avvo.

    “Martindale-Avvo will initiate monthly meetings with Client to review the Performance of the Subscription and any proposed optimization actions.”

    martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

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    Legal Growth Engine Prospects are provided in real time and reported monthly.

    “Prospects will be provided to you in real time and reported upon a monthly basis.”

    martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

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    Metrics and analytics are available in the myM·A Portal as part of the Connect Experience.

    “Yes, metrics and analytics are available as part of your Connect Experience.”

    martindale-avvo.com/faq · checked November 8, 2026

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    ProVantage reports profile impressions, clicks and contacts across the directories.

    “monitor profile performance including profile impressions, clicks, and contacts across our online legal directories”

    martindale-avvo.com/services/provantage · checked November 8, 2026

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    Avvo Advertising contact reports list every contact by date, time, type and source and can be downloaded.

    “All data can be downloaded for further analysis on performance.”

    avvo.com/for-lawyers/advertising · checked November 8, 2026

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    The DPA makes the firm an independent controller of consumer personal data once received.

    “Recipient acts as an independent "Controller" or "Business" upon receipt of Personal Data and processes Personal Data for Recipient's own purposes to provide legal services.”

    martindale-avvo.com/data-processing-agreement · checked November 8, 2026

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    The client keeps its own intellectual property under the Legal Growth Engine terms.

    “Client shall retain all right, title and interest in and to any intellectual property owned by Client.”

    martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

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    Under the Legal Growth Engine terms all data generated by Martindale-Avvo is owned solely by Martindale-Avvo, which may sell or license it.

    “All data generated by Martindale-Avvo will be owned solely by Martindale-Avvo and Martindale-Avvo will have the exclusive right to transfer, license, sell, and use such data.”

    martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

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    ChatVantage clients may not use information from conversations that are not deemed Qualified.

    “The Client agrees not to use the information contained in any Conversations that are not determined to be Qualified for any purposes.”

    martindale-avvo.com/services/chatvantage/chatvantage-terms-and-conditions · checked November 8, 2026

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    No statement about who owns a WebVantage website, its domain or its content when the firm leaves, or about exporting lead or portal data on cancellation.

    Not publicly disclosed on the pages checked.

    martindale-avvo.com/services/webvantage martindale-avvo.com/services/webvantage-plus martindale-avvo.com/faq martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

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    A Legal Growth Engine subscription includes website services, social media management and PPC with directory profiles.

    “your Subscription will include website services, social media management, PPC, in addition to profile and directory services”

    martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

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    AdVantage sells advertising placements across Martindale, Avvo and Lawyers.com.

    “AdVantage provides comprehensive and competitive advertising solutions across the largest legal directories online, including Martindale, Avvo, and Lawyers.com.”

    martindale-avvo.com/services/advantage · checked November 8, 2026

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    WebVantage Plus adds Google Local Services Ads with the Google Screened badge and Google paid advertising.

    “Add Local Service Ads (LSA) and receive a Google Screened badge with full access to leads management.”

    martindale-avvo.com/services/webvantage-plus · checked November 8, 2026

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    Avvo sponsored listings place the attorney at the top of directory pages.

    “Avvo sponsored listings position you at the top of directory pages when consumers search for attorneys”

    avvo.com/for-lawyers/advertising · checked November 8, 2026

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    Authority Preference includes prioritized placements on FindLaw, LawInfo and Avvo and off-network retargeting.

    “Maximum engagement through prioritized placements on FindLaw, LawInfo and Avvo.”

    martindale-avvo.com/services/authority-suite · checked November 8, 2026

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    “All pricing available upon request”

    martindale-avvo.com/pricing · checked November 8, 2026

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    “Contact us for current pricing”

    avvo.com/for-lawyers/pricing · checked November 8, 2026

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    Not publicly disclosed on the pages checked.

    martindale-avvo.com/pricing martindale-avvo.com/services/leaddirect martindale-avvo.com/services/leadvolume martindale-avvo.com/faq avvo.com/for-lawyers/pricing · checked November 8, 2026

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    “ads starting at just $5”

    martindale-avvo.com/services/advantage · checked November 8, 2026

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    “many attorneys have annual contracts, but for services such as Pay-Per-Lead, you can quit at any time”

    martindale-avvo.com/faq · checked November 8, 2026

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    Legal Growth Engine initial terms are counted in months from the start date; the terms give seven- and thirteen-month examples.

    “an Initial Term of seven (7) Months covers Month 0 through Month 6; an Initial Term of thirteen (13) Months covers Month 0 through Month 12”

    martindale-avvo.com/legal-growth-engine-terms-conditions · checked November 8, 2026

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    Not publicly disclosed on the pages checked.

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    “Fixed cost per lead and no long-term commitment. Ramp up or ramp down anytime.”

    martindale-avvo.com/direct-leads-for-personal-injury · checked November 8, 2026

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    Chat conversations that do not qualify for the firm may be sold or referred to other attorneys at Martindale-Avvo's discretion.

    “such Conversation may be transferred, sold, resold, or referred to other attorneys by Martindale-Avvo at Matindale-Avvo's sole discretion”

    martindale-avvo.com/services/chatvantage/chatvantage-terms-and-conditions · checked November 8, 2026

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    “You pay only for the qualified leads you receive.”

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    “There is no cost per Qualified Conversation and no minimum monthly charge.”

    martindale-avvo.com/services/chatvantage/chatvantage-terms-and-conditions · checked November 9, 2026

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    RevOps includes call and lead scoring, with a qualified-lead definition built with the intake team and a monthly lead-quality review.

    “A qualified-lead definition built with your intake team Monthly lead-quality review”

    jurisdigital.com/services · checked November 7, 2026

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    Juris Digital manages Google Local Services Ads, including profile optimization, lead disputes and an assigned Google Ads expert.

    “Lead dispute assistance (so you’re not charged for irrelevant leads)”

    jurisdigital.com/services/local-services-ads · checked November 7, 2026

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    “The primary focus of law firm digital marketing, especially with Juris Digital, is lead generation.”

    jurisdigital.com · checked November 8, 2026

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    Juris Digital manages Google Search campaigns around practice areas, markets and intake outcomes.

    “Juris Digital manages Google Search campaigns around your practice areas, markets and intake outcomes, so the next budget decision has evidence behind it.”

    jurisdigital.com/services/google-ads-for-law-firms · checked November 7, 2026

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    Juris Digital’s primary outcome metrics are qualified inquiries, signed cases and cost per signed case.

    “Primary Outcome Metric: Qualified legal inquiries, signed cases, and Cost Per Signed Case (CPSC)”

    jurisdigital.com/facts-about-juris-digital · checked November 7, 2026

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    Where identifiers, consent and intake records support it, offline conversion reporting connects an ad click to a later qualified inquiry or signed matter.

    “Where identifiers, consent and intake records support it, offline conversion reporting can connect an ad click to a later qualified inquiry or signed matter.”

    jurisdigital.com/services/google-ads-for-law-firms · checked November 7, 2026

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    Juris Digital states its reports show unmatched and unknown outcomes rather than assigning every matter to an ad.

    “the report will show unmatched and unknown outcomes instead of assigning every matter to an ad.”

    jurisdigital.com/guides/paid-media-buyers-guide · checked November 7, 2026

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    “integrating with Clio, Filevine, Litify, Lawmatics, LeadDocket, and CallRail, to track actual signed cases and fee revenue”

    jurisdigital.com/facts-about-juris-digital · checked November 7, 2026

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    For Meta leads, Juris Digital passes source details to the firm’s CRM, alerts staff and agrees the call, text and email sequence the firm’s team follows.

    “Where your systems support it, we pass source details to the CRM, alert the right staff, and agree on the call, text, and email sequence when there is no answer.”

    jurisdigital.com/services/meta-ads-for-law-firms · checked November 7, 2026

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    “Connect marketing, intake, CRM workflows, follow-up, outcome records, and capacity so opportunities have clear ownership, and every growth decision has better evidence.”

    jurisdigital.com/services/revops · checked November 7, 2026

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    JD Assistant is a WordPress plugin that answers website visitors’ questions using only the firm’s own content.

    “JD Assistant is a WordPress plugin that uses generative AI to deliver instant, accurate answers to your website visitors using only your content.”

    jurisdigital.com/tools/jd-assistant · checked November 7, 2026

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    “Monthly reporting tracks leads, cases, revenue attribution, rankings, and organic traffic.”

    jurisdigital.com/llm-info · checked November 7, 2026

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    JurisPage clients own their site, content and all IP Juris Digital creates.

    “You own your site, your content, and all IP we create, always.”

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    JurisLingo translations are stored in the firm’s WordPress database and stay with the firm on cancellation.

    “Translations are stored in your WordPress database, so every translated page, URL and edit stays live and yours.”

    jurisdigital.com/jurislingo · checked November 7, 2026

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    Not publicly disclosed on the pages checked.

    jurisdigital.com · checked November 7, 2026

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    Juris Digital runs Facebook and Instagram campaigns with creative, a qualification path and an intake handoff.

    “We build the creative, qualification path, and intake handoff around the matters your firm wants to sign.”

    jurisdigital.com/services/meta-ads-for-law-firms · checked November 7, 2026

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    Juris Digital offers YouTube and display campaigns and evaluates Performance Max where it fits.

    “YouTube and display campaigns, with Performance Max evaluated where its broader reach fits the firm.”

    jurisdigital.com/services/video-display-advertising-law-firms · checked November 7, 2026

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    JurisPage is priced at $2,000 to $4,000 a month.

    “Start-up law firm marketing (JurisPage): $2,000 to $4,000 per month.”

    jurisdigital.com/llm-info · checked November 7, 2026

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    Established-firm marketing (Ascend) is priced at $5,000 to $50,000+ a month.

    “Established law firm marketing (Ascend): $5,000 to $50,000+ per month.”

    jurisdigital.com/llm-info · checked November 7, 2026

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    Website design is priced at $10,000 to $50,000 per project.

    “Website design: $10,000 to $50,000 per project depending on firm size and scope.”

    jurisdigital.com/llm-info · checked November 7, 2026

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    The published PPC management fee is 20% of ad spend plus a setup fee based on the work required.

    “Our published PPC management fee is 20% of ad spend, plus a setup fee based on the work required.”

    jurisdigital.com/services/ppc-law-firms · checked November 7, 2026

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    PPC management requires a minimum monthly ad spend of $3,000.

    “PPC management: Management fee plus a minimum monthly ad spend of $3,000.”

    jurisdigital.com/llm-info · checked November 7, 2026

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    Juris Digital scopes platform spend, management, creative, destination work and measurement separately and publishes no paid social price.

    “We scope platform spend, management, creative production, destination work and measurement separately so you can see the commitment.”

    jurisdigital.com/services/paid-social-advertising-law-firms · checked November 8, 2026

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    Juris Digital’s homepage asks firms to sign a basic agreement committing to a 12-month campaign.

    “we ask that the firms we work with sign a basic agreement committing to a 12-month campaign.”

    jurisdigital.com · checked November 7, 2026

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    The JurisPage engagement is 24 months, which Juris Digital states is what allows it to skip the upfront setup fee.

    “24 months. That term is what makes it possible to skip the upfront setup fee”

    jurisdigital.com/services/jurispage · checked November 7, 2026

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    Juris Digital’s terms require thirty days’ written notice before the beginning of a month to cancel, and cancellation is not effective before the minimum term ends.

    “Termination requires a thirty (30) day notice before the beginning of a month to cancel or pause for that month.”

    jurisdigital.com/terms-and-conditions · checked November 7, 2026

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    PPC management is offered without a long-term contract.

    “PPC management is offered without a long-term contract.”

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    Not publicly disclosed on the pages checked.

    jurisdigital.com · checked November 7, 2026

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    Not publicly disclosed on the pages checked.

    jurisdigital.com · checked November 7, 2026

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    SMB Team works with the firm’s intake team to grade Local Services Ads calls as qualified or irrelevant.

    “By working with your intake team to grade calls within the platform, we signal to Google which leads are qualified and which are irrelevant.”

    smbteam.com/law-firm-marketing/google-lsa · checked November 8, 2026

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    Irrelevant Local Services Ads leads, such as wrong numbers or solicitors, can be disputed in the lead inbox, and SMB Team manages this so the firm is credited back.

    “SMB Team manages this to ensure you get credited back”

    smbteam.com/law-firm-marketing/google-lsa · checked November 8, 2026

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    SMB Team states it builds a law firm’s digital marketing so the firm can grow its lead generation.

    “We build your customized, diversified digital marketing ecosystem so you can grow your high-value lead generation.”

    smbteam.com/law-firm-marketing · checked November 8, 2026

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    SMB Team publishes a family law marketing page offering family law PPC aimed at calls from family law leads within specific household income brackets.

    “Get immediate phone calls from qualified, financially-able family law leads within specific household income brackets.”

    smbteam.com/law-firm-marketing/family-law · checked November 7, 2026

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    LeadsOS states it reports acquisition costs including cost-per-lead and cost-per-signed-case.

    “LeadsOS provides total transparency into your acquisition costs, such as cost-per-lead and cost-per-signed-case, allowing you to scale what works and cut what doesn’t.”

    smbteam.com/law-firm-marketing · checked November 7, 2026

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    IntakeOS offers human intake support through trained virtual assistants from SMB Team’s sister company Attorney Assistant.

    “Professionally trained virtual assistants (VAs) extend team capacity without the hassle of hiring and adding internal overhead.”

    smbteam.com/intake-os · checked November 7, 2026

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    IntakeOS includes sales training for the firm’s intake team, delivered through its Elite Coaching program.

    “High-impact law firm sales training delivered through Elite Coaching transforms your intake team from “order takers” to revenue drivers.”

    smbteam.com/intake-os · checked November 7, 2026

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    IntakeOS provides its CRM and intake platform through a partnership with SMB Team’s sister company Attorney Fuel.

    “Through a partnership with our sister company, Attorney Fuel, IntakeOS provides structured workflows, automated follow-up, lead tracking, and real-time visibility into team performance.”

    smbteam.com/intake-os · checked November 7, 2026

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    AI Workforce Pro’s skill library includes qualifying and scoring inbound leads, pushing them into the firm’s CRM and running follow-up sequences.

    “Qualify and score inbound leads, push them into your CRM at the right stage, run follow-up sequences that actually get sent, recover no-shows”

    smbteam.com/aios/law-firm-ai-workforce-pro/inside · checked November 7, 2026

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    “Weekly Health Performance Checks ... Monthly ROI Performance Reporting & Strategy”

    smbteam.com/law-firm-marketing/social-media · checked November 7, 2026

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    SMB Team states it connects Meta, PPC and LSA in one unified dashboard and uses a proprietary dashboarding tool with call monitoring.

    “we can connect Meta, PPC, and LSA in one unified dashboard.”

    smbteam.com/law-firm-marketing/google-lsa · checked November 7, 2026

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    The web design page states the client owns 100% of the website, built on open-source WordPress.

    “you own 100% of the website. We build on open-source WordPress so you have total control over your domain, your content, and your imagery.”

    smbteam.com/law-firm-marketing/web-design · checked November 9, 2026

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    SMB Team’s Terms and Conditions state SMB Team owns all assets developed or used during the term, including the website, content, landing pages and ads accounts.

    “SMB Team will own all assets developed or used during the Term, including but not limited to, the website, content, landing pages and Google ads account, Facebook ads account”

    smbteam.com/terms-and-conditions · checked November 9, 2026

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    After the Original Term and full payment, the client may request assignment of the assets; earlier ownership costs a one-time $10,000 fee.

    “the Client may request the assignment of ownership of the Assets, and SMB Team will assign ownership of the Assets to the Client.”

    smbteam.com/terms-and-conditions · checked November 7, 2026

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    Transfer of data such as website content, landing pages and ads account information carries a one-time fee of $4,837 per asset group.

    “can be done after the one-time transfer fee of $4,837 (per asset group) is paid in full.”

    smbteam.com/terms-and-conditions · checked November 7, 2026

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    LeadsOS is described as a managed demand-generation system run by SMB Team’s team, not software the firm runs.

    “LeadsOS is a managed demand-generation system. It’s not a list of leads you buy or a hands-off software tool.”

    smbteam.com/law-firm-marketing · checked November 7, 2026

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    SMB Team manages Google Search ads and extends campaigns through YouTube and Display ads.

    “We anchor your firm at the top of Search and maintain dominance through YouTube and Display ads.”

    smbteam.com/law-firm-marketing/ppc · checked November 7, 2026

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    Paid social is offered only as a bundle with SMB Team’s LSA or PPC services, run by a dedicated paid social media buyer on Facebook and Instagram.

    “we only offer this as a bundle with our LSA or PPC services.”

    smbteam.com/law-firm-marketing/social-media · checked November 7, 2026

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    SMB Team manages ChatGPT Ads for law firms and builds a dedicated landing page and call-tracking number for them.

    “A dedicated landing page and a ChatGPT-specific call-tracking number mean you see what’s actually driving leads.”

    smbteam.com/law-firm-marketing/chatgpt-ads · checked November 7, 2026

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    SMB Team states its team uses AI-first tools to monitor PPC performance in real time, flagging cost-per-lead disruptions and fraud.

    “Our team uses AI-first tools to monitor PPC campaign performance in real-time, flagging cost per lead (CPL) disruptions and protecting your PPC budget from fraud and wasted spend.”

    smbteam.com/law-firm-marketing/ppc · checked November 7, 2026

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    Not publicly disclosed on the pages checked.

    smbteam.com · checked November 7, 2026

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    AI Workforce Pro is $350 a user a month for 1 to 4 users on a month-to-month agreement, with 1M AI credits a user each month.

    “1–4 Users $350 per user, per month Monthly AI credits: 1M per user, every month Month-to-month agreement Cancel or add seats at any time”

    smbteam.com/aios/law-firm-ai-workforce-pro/pricing · checked November 7, 2026

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    SMB Team’s Terms and Conditions state a Service Agreement term of one year, renewing for one-year periods, unless the agreement states otherwise.

    “the term of the Parties’ Service Agreement will be one year from the execution thereof (the “Original Term”) and will continue for one-year periods”

    smbteam.com/terms-and-conditions · checked November 7, 2026

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    “This Service Agreement may not be terminated during the Original Term.”

    smbteam.com/terms-and-conditions · checked November 7, 2026

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    SMB Team describes AI Workforce Pro as firm-wide AI infrastructure with 60+ agents working inside the systems the firm already uses.

    “AI Workforce Pro is the AI infrastructure your whole firm runs on, with 60+ agents working inside the systems you already pay for.”

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    SMB Team states it does not bill PPC management as a percentage of ad spend.

    “Unlike traditional ad agencies, we don’t bill as a percentage of ad spend.”

    smbteam.com/law-firm-marketing/ppc · checked November 7, 2026

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    “fully managing their lead generation and marketing campaigns”

    hennessey.com/lead-generation-for-lawyers · checked November 8, 2026

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    Hennessey Digital ties PPC spend to a lead and a cost per signed client and keeps the ad account visible to the firm.

    “We tie every dollar to a lead and a cost per signed client, cut the junk clicks and comparison shoppers, and keep the account visible to you at all times.”

    hennessey.com · checked November 8, 2026

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    Analytics and reporting connect spend, leads and revenue in one view, with call tracking and attribution.

    “We connect spend, leads, and revenue into one view you can read in a sentence, with call tracking and attribution so no inquiry goes uncounted.”

    hennessey.com · checked November 8, 2026

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    Hennessey Digital says analytics tie each signed case back to the channel that produced it.

    “Analytics tie each signed case back to the channel that produced it, so you fund what works and cut what does not.”

    hennessey.com · checked November 8, 2026

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    Hennessey Digital connects posts and ads to calls and signed cases so the firm sees what the spend returned.

    “We connect posts and ads to calls and signed cases, so you can see what the spend returned.”

    hennessey.com/law-firm-social-media-marketing · checked November 8, 2026

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    Hennessey Digital’s pages do not describe call answering, chat staffing, lead follow-up or intake software as a service it provides.

    Not publicly disclosed on the pages checked.

    hennessey.com · checked November 8, 2026

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    Reporting is monthly: spend in, leads and revenue out, in one view the firm can access any time.

    “Every month: spend in, leads and revenue out, in one easy-to-read view you can access 24/7.”

    hennessey.com · checked November 8, 2026

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    Hennessey Digital says it reports lead source, results and ROI transparently.

    “with transparent reporting on lead source, results, and ROI. No vanity dashboards. No jargon. Proof you can check.”

    hennessey.com · checked November 8, 2026

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    Hennessey Digital works month to month with no annual contracts, and the firm owns everything built.

    “Month-to-month. No annual contracts. You own everything we build.”

    hennessey.com/law-firm-geo · checked November 8, 2026

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    The social media page says the firm can leave any month and take everything with it.

    “Leave any month and take everything with you”

    hennessey.com/law-firm-social-media-marketing · checked November 8, 2026

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    For social, the firm keeps the accounts, the content and the data.

    “You keep the accounts, the content, and the data.”

    hennessey.com/law-firm-social-media-marketing · checked November 8, 2026

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    Websites are built on a stack with no vendor dependency so the asset stays with the firm whether or not it stays a client.

    “We build on a stack with no vendor lock-in, so the asset is yours whether you stay with us or not.”

    hennessey.com · checked November 8, 2026

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    Hennessey Digital's pages do not publish a client services agreement, cancellation notice period or refund terms; ownership statements appear on service pages (hd-030, hd-047 to hd-049).

    Not publicly disclosed on the pages checked.

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    Hennessey Digital offers paid social media management services with paid ads in the feed.

    “we offer a full suite of paid social media management services to help your firm stay visible and engaged on social media with cost-effective paid ads”

    hennessey.com/law-firm-social-media-marketing · checked November 8, 2026

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    A paid social content strategy covers topics, ad types and targeting, with creative resources for images and videos made for social.

    “Plus, you'll have our full-service Creative resources for great images and videos made for social.”

    hennessey.com/law-firm-social-media-marketing · checked November 8, 2026

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    The Facebook Ads for Lawyers page is a guide that points firms to Hennessey Digital's PPC management services for Facebook campaigns.

    “A better investment is to work with a trusted Facebook Ads agency that can create, optimize, and run your campaigns with success!”

    hennessey.com/law-firm-social-media-marketing/facebook-ads-for-lawyers · checked November 8, 2026

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    Hennessey Digital publishes no price list; it says it quotes each firm on its size and goals.

    “We quote each firm based on its size and goals.”

    hennessey.com/law-firm-web-design · checked November 8, 2026

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    Hennessey Digital's pages publish no price for social media management or paid social management and no minimum term beyond month to month.

    Not publicly disclosed on the pages checked.

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    The homepage FAQ says entry-level law firm SEO programs often begin in the low to mid five figures a month.

    “Entry-level programs often begin in the low-to-mid five figures a month”

    hennessey.com · checked November 8, 2026

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    Hennessey Digital publishes no exit fee, early-termination fee, minimum term, notice period, setup or onboarding fee, or ad spend billing terms, and no service agreement.

    Not publicly disclosed on the pages checked.

    hennessey.com hennessey.com/law-firm-social-media-marketing hennessey.com/law-firm-ppc hennessey.com/law-firm-geo hennessey.com/law-firm-web-design hennessey.com/terms-of-use · checked November 8, 2026

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    The homepage says Hennessey Digital works month to month and that leaving is easy.

    “not meeting or exceeding your expectations, we deserve to be FIRED. Leaving us is easy”

    hennessey.com · checked November 8, 2026

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    Website maintenance is month to month and can be cancelled anytime.

    “Month-to-month maintenance, cancel anytime.”

    hennessey.com/law-firm-web-design · checked November 8, 2026

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    Hennessey Digital says it works with other industries too, with legal as its deepest bench.

    “We work with other industries too, but legal is our deepest bench.”

    hennessey.com · checked November 8, 2026

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    Rankings.io states its Google Ads drive more qualified calls and form submissions to the firm.

    “tightly targeted Google Ads that drive more qualified calls and form submissions to your firm.”

    rankings.io/services · checked November 8, 2026

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    Rankings.io offers Google Search Ads management for law firms, including branded-search defense and practice-specific landing pages.

    “We build the campaign structure, ad copy, and practice-specific landing pages for each case type”

    rankings.io/services/google-ads-for-lawyers · checked November 7, 2026

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    Rankings.io states its Google Ads reporting includes call tracking and cost per case.

    “Every month, you see what your spend produced: calls, form fills, qualified inquiries, and cost per case. Transparent call tracking shows which campaigns drive cases”

    rankings.io/services/google-ads-for-lawyers · checked November 7, 2026

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    Rankings.io states clients receive monthly performance reviews and quarterly business reviews, with reporting tied to revenue and signed cases.

    “You also get monthly performance reviews and quarterly business reviews. ... Reporting is tied to the metrics that actually matter, revenue and signed cases”

    rankings.io/faq · checked November 7, 2026

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    For ChatGPT Ads, Rankings.io states case-level attribution is not yet available and it reports leads via conversion tracking and UTMs.

    “Case-level attribution isn't available yet, and we will not forecast results on a channel this new.”

    rankings.io/services/chatgpt-ads · checked November 7, 2026

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    Rankings.io states it tracks speed to lead and follow-up alongside the marketing for personal injury clients.

    “We track speed to lead and follow-up alongside the marketing, so the demand you pay for converts.”

    rankings.io/services/personal-injury-lawyer-marketing · checked November 7, 2026

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    Rankings.io's paid social service uses Meta Instant Forms and routes inquiries to the firm's CRM for the firm's intake team to follow up.

    “route every inquiry to your CRM the moment it comes in. Your intake team follows up while interest is highest”

    rankings.io/services/paid-social · checked November 7, 2026

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    Rankings.io describes expert sales coaching to turn leads into clients.

    “Our team also focuses on turning leads into clients with our expert sales coaching”

    rankings.io/best-law-firm-seo-company · checked November 7, 2026

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    Not publicly disclosed on the pages checked.

    rankings.io · checked November 7, 2026

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    Rankings.io describes a growth forecast as part of a custom 12-month plan.

    “Your growth forecast is shaped by budget, market competitiveness, and the strength of your intake”

    rankings.io · checked November 7, 2026

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    Rankings.io states clients own their Google Ads, LSA and social ad accounts and that it does not run campaigns from accounts it controls.

    “We never run your campaigns from an account we control, so if you ever leave, everything goes with you.”

    rankings.io/services/google-ads-for-lawyers · checked November 7, 2026

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    Rankings.io states the client owns all assets it produces, including domain, code, content, backlinks, creative, analytics and CRM data.

    “You do. Every asset we produce is yours: domain, code, content, backlinks, creative, analytics, CRM data.”

    rankings.io/faq · checked November 7, 2026

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    Rankings.io states it does not use proprietary platforms that clients cannot leave with, and builds sites on WordPress.

    “No hostage situations, no clawbacks, no proprietary platforms you can't leave with.”

    rankings.io/faq · checked November 7, 2026

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    Rankings.io offers Google Local Services Ads management, including Google Verified setup and lead-by-lead monitoring for credits.

    “we handle verification start to finish, from your Google Business Profile to the background check, bar license, and insurance.”

    rankings.io/services/google-local-service-ads-for-lawyers · checked November 7, 2026

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    Rankings.io offers paid social advertising, building first on Meta (Facebook and Instagram) and describing LinkedIn and TikTok as options.

    “Paid social advertising for law firms uses targeted ads on Facebook, Instagram, LinkedIn, and TikTok to generate case inquiries”

    rankings.io/services/paid-social · checked November 7, 2026

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    Rankings.io offers ChatGPT Ads campaign management for law firms and states OpenAI approves legal advertisers case by case.

    “Rankings.io builds and manages these campaigns for law firms: the ads and landing pages OpenAI matches on, location targeting down to the zip code”

    rankings.io/services/chatgpt-ads · checked November 7, 2026

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    Rankings.io states it reviews every ad and landing page for state bar advertising rules before launch.

    “We review every ad and landing page before it goes live, keeping claims, testimonials, and disclaimers within your state's limits.”

    rankings.io/services/google-ads-for-lawyers · checked November 7, 2026

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    Not publicly disclosed on the pages checked.

    rankings.io/services/personal-injury-lawyer-marketing · checked November 7, 2026

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    Not publicly disclosed on the pages checked.

    rankings.io/faq · checked November 8, 2026

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    Asked what the contract term is, Rankings.io’s FAQ answers month-to-month.

    “What's the contract term? Month-to-month. No handcuffs.”

    rankings.io/faq · checked November 8, 2026

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    Rankings.io states engagements are month-to-month with no long-term contracts.

    “Month-to-month. No handcuffs. We have to earn our keep every month.”

    rankings.io/faq · checked November 7, 2026

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    Not publicly disclosed on the pages checked.

    rankings.io/legal · checked November 8, 2026

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    Not publicly disclosed on the pages checked.

    rankings.io · checked November 7, 2026

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    Not publicly disclosed on the pages checked.

    rankings.io · checked November 7, 2026

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    Rankings.io states LSA management is a flat fee that does not rise with budget, and its mass tort page describes a flat-rate fee rather than a percentage of ad spend.

    “Our management fee stays flat at any budget. Growing the channel never raises it.”

    rankings.io/services/google-local-service-ads-for-lawyers · checked November 7, 2026

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    Paid social may include Meta, LinkedIn, remarketing, lead-generation campaigns and video placements.

    “That may include Meta, LinkedIn, remarketing, lead-generation campaigns, video, or other paid-social placements.”

    meanpug.com/service/law-firm-social-media-advertising · checked November 8, 2026

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    Lead-generation campaigns connect the ad, the offer, the form or landing page, the follow-up process and the intake criteria.

    “Tracking should distinguish between a submitted form, a contacted lead, a qualified opportunity, and a retained case.”

    meanpug.com/service/law-firm-social-media-advertising · checked November 8, 2026

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    For Meta campaigns MeanPug manages audience strategy, structure, budget, placements, creative, copy, landing experience, tracking and intake feedback as one campaign.

    “We manage audience strategy, campaign structure, budget, placements, creative, copy, landing experience, tracking, and intake feedback as one connected campaign.”

    meanpug.com/service/law-firm-social-media-advertising · checked November 8, 2026

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    MeanPug connects paid social campaign data with calls, forms, intake outcomes, consultations and retained cases where the firm's systems allow.

    “MeanPug connects campaign data with calls, forms, intake outcomes, consultations, and retained cases wherever the firm's systems and data allow.”

    meanpug.com/service/law-firm-social-media-advertising · checked November 8, 2026

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    MeanPug lists cost per retained case among the social advertising metrics it tracks.

    “Cost per retained case: What campaign investment was required to acquire the work the firm wanted?”

    meanpug.com/service/law-firm-social-media-advertising · checked November 8, 2026

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    MeanPug's engineering builds data pipelines connecting analytics tools with ad performance and organic tracking.

    “Engineering builds data pipelines and integrations for connecting analysis tools (like Google Analytics) with ad performance and organic tracking metrics.”

    meanpug.com/what-we-offer · checked November 8, 2026

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    MeanPug’s pages do not describe call answering, chat staffing, lead follow-up or intake software as a service it provides.

    Not publicly disclosed on the pages checked.

    meanpug.com · checked November 8, 2026

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    Paid social reporting is tied to qualified opportunities and retained work where the data allows.

    “Reporting tied to qualified opportunities and retained work where the data allows”

    meanpug.com/service/law-firm-social-media-advertising · checked November 8, 2026

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    MeanPug's service pages do not state a report cadence (weekly, monthly or quarterly reports) or name a client dashboard.

    Not publicly disclosed on the pages checked.

    meanpug.com/service/social-media-management-for-law-firms meanpug.com/service/law-firm-social-media-advertising meanpug.com/growth-partner-for-law-firms meanpug.com/evaluate-law-firm-marketing-performance · checked November 8, 2026

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    MeanPug says the firm should retain access to its advertising accounts, campaign history, tracking, creative assets and performance data.

    “The firm should retain access to its advertising accounts, campaign history, tracking, creative assets, and performance data.”

    meanpug.com/service/law-firm-social-media-advertising · checked November 8, 2026

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    MeanPug says a firm should not be trapped by proprietary technology when it changes marketing partners.

    “We do not believe a law firm should be trapped by proprietary technology simply because it wants to change marketing partners.”

    meanpug.com/service/law-firm-website-design-and-development · checked November 8, 2026

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    MeanPug publishes no client terms of service; ownership of social media profiles and organic content is not stated.

    Not publicly disclosed on the pages checked.

    meanpug.com/service/social-media-management-for-law-firms meanpug.com/service/law-firm-social-media-advertising meanpug.com/privacy-policy meanpug.com/terms-of-service · checked November 8, 2026

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    MeanPug publishes a law firm social media advertising service and judges performance by what happens after someone responds.

    “We connect audience strategy, creative, landing pages, tracking, intake, and attribution so performance is judged by what happens after someone responds, not by attention alone.”

    meanpug.com/service/law-firm-social-media-advertising · checked November 8, 2026

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    MeanPug also manages PPC, paid social and display campaigns, Local Services Ads, Microsoft Advertising, ChatGPT Ads and CTV/OTT, TV, radio and billboard advertising.

    “Managed PPC, paid social, and display advertising campaigns TV, radio, and out-of-home (OOH) advertising”

    meanpug.com/growth-partner-for-law-firms · checked November 8, 2026

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    MeanPug says marketing services tend to start around $1,000 a month and scale to $25,000 a month or more.

    “marketing services tend to start at around $1,000/mo and can scale to $25,000/mo or more depending on the unique needs of your firm.”

    meanpug.com/who-we-help/small-to-midsize-law-firms · checked November 8, 2026

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    MeanPug says its SEO retainers start at $2,000 a month.

    “Our retainers start at $2,000 per month”

    meanpug.com/law-firm-seo/long-term-seo-strategy-for-law-firms · checked November 8, 2026

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    The large law firms page says a large firm should expect to pay from $1,000 a month to $10M or more a month.

    “A large law firm should expect to pay anywhere from $1,000/mo to $10M+/mo or more for legal marketing services”

    meanpug.com/who-we-help/large-law-firms · checked November 8, 2026

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    MeanPug's pages publish no price for social media management or paid social management, no minimum ad spend and no cancellation terms; /pricing/ and /terms-of-service/ return 404.

    Not publicly disclosed on the pages checked.

    meanpug.com/service/social-media-management-for-law-firms meanpug.com/service/law-firm-social-media-advertising meanpug.com/who-we-help/small-to-midsize-law-firms meanpug.com/pricing · checked November 8, 2026

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    MeanPug says there is no one-size-fits-all budget for law firm social advertising and that media spend is evaluated separately from management work.

    “Media spend should be evaluated separately from the work required to develop, manage, and improve the campaign.”

    meanpug.com/service/law-firm-social-media-advertising · checked November 8, 2026

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    Firms can sign a contract for one year or more, or keep MeanPug on retainer for tasks as they come up.

    “You have the option to sign a contract with us for one year or more, or to keep us on retainer to address tasks as they come up.”

    meanpug.com/who-we-help/small-to-midsize-law-firms · checked November 8, 2026

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    Not publicly disclosed on the pages checked.

    meanpug.com/page-sitemap.xml meanpug.com/service-sitemap.xml meanpug.com/who-we-help/small-to-midsize-law-firms meanpug.com/who-we-help/large-law-firms · checked November 8, 2026

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    LegalMatch leads are not exclusive; every member in the area sees every relevant lead.

    “These leads are not exclusive, but we give you access to every lead that is relevant to your practice area and geographic location.”

    legalmatch.com/attorneys/resources/legal-marketing/leads-for-lawyers.html · checked November 8, 2026

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    The number of leads is not limited by the subscription or payment level.

    “LegalMatch does not limit the number of leads an attorney can receive based on their subscription or payment”

    legalmatch.com/attorneys/solutions/comparing-legal-marketing-services.html · checked November 8, 2026

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    Cases with insufficient information are filtered out of the lead dashboard.

    “All cases containing insufficient amount of information are filtered out of the lead dashboard.”

    legalmatch.com/attorneys/features.html · checked November 8, 2026

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    Consumers complete a multi-step intake so attorneys can evaluate the case before contact.

    “Our multi-step case intake system requires potential clients to provide enough information for our member attorneys to evaluate their case.”

    legalmatch.com/attorneys/features.html · checked November 8, 2026

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    Attorneys screen cases themselves in the intake system; LegalMatch does not screen for them.

    “LegalMatch features a case intake system that allows lawyers to check and filter out low-quality cases, non-clients, and site visitors who are only looking for legal advice.”

    legalmatch.com/attorneys/solutions/comparing-legal-marketing-services.html · checked November 8, 2026

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    The membership form lists ten practice areas plus Other: family, criminal defense, personal injury, business, bankruptcy, immigration, employment, real estate, intellectual property and wills, trusts and estates.

    “Family Criminal Defense Personal Injury Business Bankruptcy Immigration Employment Real Estate Intellectual Property Wills, Trusts & Estates Other”

    legalmatch.com/attorneys/how-it-works.html · checked November 8, 2026

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    No lead credit, replacement, refund or dispute procedure for a bad or mismatched lead is published; the agreement makes the fee fully earned and non-contingent.

    Not publicly disclosed on the pages checked.

    legalmatch.com/attorneys/features.html legalmatch.com/attorneys/solutions.html legalmatch.com/attorneys/resources/legal-marketing/leads-for-lawyers.html legalmatch.com/attorneys/membership_agreement.html legalmatch.com/attorneys/memberRules.html legalmatch.com/attorneys/help.html · checked November 8, 2026

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    Engaged cases are those where the consumer hired the attorney.

    “Engaged Cases are clients who have hired you.”

    legalmatch.com/attorneys/help.html · checked November 8, 2026

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    Attorneys can enter an estimated case value after replying.

    “Estimated values can be entered on the case page after a reply has been made.”

    legalmatch.com/attorneys/help.html · checked November 8, 2026

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    Attorneys can access performance and analytics reports covering communications and client retentions.

    “Attorneys can access detailed performance and analytics reports for communications, client retentions, and other metrics.”

    legalmatch.com/attorneys/solutions/comparing-legal-marketing-services.html · checked November 8, 2026

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    No statement that LegalMatch itself tracks which consumers hired a member; signed-client tracking rests on the attorney marking cases Engaged and entering estimated values.

    Not publicly disclosed on the pages checked.

    legalmatch.com/attorneys/help.html legalmatch.com/attorneys/solutions/comparing-legal-marketing-services.html legalmatch.com/attorneys/membership_agreement.html legalmatch.com/attorneys/features.html · checked November 8, 2026

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    An email arrives within seconds of a consumer posting a case in the attorney's area.

    “you will receive an email within a few seconds letting you know that there is a potential client near you”

    legalmatch.com/attorneys/how-it-works.html · checked November 8, 2026

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    The attorney reviews the case and responds directly to the consumer through the system.

    “If you decide to take the case, you can respond quickly, easily, and directly to the potential client.”

    legalmatch.com/attorneys/how-it-works.html · checked November 8, 2026

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    The consumer is notified by email, phone or text that the attorney responded and chooses which attorney to contact.

    “The client will be notified either by email, phone, and/or text that you have responded.”

    legalmatch.com/attorneys/how-it-works.html · checked November 8, 2026

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    The platform includes a calendaring feature for scheduling appointments.

    “Easily schedule consultation appointments using our platforms intuitive calendaring feature.”

    legalmatch.com/attorneys/features.html · checked November 8, 2026

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    Attorneys can respond from a mobile app the moment a case is submitted.

    “Attorneys can respond to quality clients the moment their case is submitted, from any location, at any time using our mobile app.”

    legalmatch.com/attorneys · checked November 8, 2026

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    The dashboard offers tested response templates and real-time mobile notifications.

    “proven and tested response templates (for ROI/CRO), real-time mobile notification and responses”

    legalmatch.com/attorneys/solutions/comparing-legal-marketing-services.html · checked November 8, 2026

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    The attorney dashboard manages case details, communications, documents, scheduling and contacts.

    “You get an easy-to-navigate dashboard that links and manages case details and communications including documents, scheduling, contacts, and more.”

    legalmatch.com/attorneys/resources/legal-marketing/leads-for-lawyers.html · checked November 8, 2026

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    The attorney assigns to LegalMatch the content, images and copyright of the data provided by or about the attorney.

    “Attorney agrees that LegalMatch shall own, and hereby assigns to LegalMatch, the content, images, and copyright of the data provided by or regarding Attorney.”

    legalmatch.com/attorneys/memberRules.html · checked November 8, 2026

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    Attorneys must keep all information obtained through the program confidential and use it only for program purposes.

    “Attorney agrees to keep all information obtained though the Program in strict confidence regardless of whether an attorney-client relationship is ever established by Attorney.”

    legalmatch.com/attorneys/memberRules.html · checked November 8, 2026

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    No statement that attorneys can export or download their case, lead or communication data, during or after membership.

    Not publicly disclosed on the pages checked.

    legalmatch.com/attorneys/membership_agreement.html legalmatch.com/attorneys/memberRules.html legalmatch.com/attorneys/help.html legalmatch.com/attorneys/features.html · checked November 8, 2026

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    LegalMatch runs its own marketing to attract consumer case postings and absorbs the testing cost.

    “LegalMatch absorbs the cost of both short and long-term tests to improve engagements”

    legalmatch.com/attorneys/solutions/comparing-legal-marketing-services.html · checked November 8, 2026

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    LegalMatch does not require or encourage members to build a website, run SEO content or buy additional advertising.

    “LegalMatch does NOT require nor encourage member lawyers to create their own website to be filled with SEO content, online marketing, or additional advertisement.”

    legalmatch.com/attorneys/solutions/comparing-legal-marketing-services.html · checked November 8, 2026

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    LegalMatch states no website, SEO, Google Ads, Local Services Ads, social media, video or Business Profile service for the firm.

    Not publicly disclosed on the pages checked.

    legalmatch.com/attorneys/solutions/comparing-legal-marketing-services.html legalmatch.com/attorneys/features.html legalmatch.com/attorneys/solutions.html legalmatch.com/attorneys/resources/legal-marketing/leads-for-lawyers.html · checked November 8, 2026

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    Memberships start at $455 a month in select markets.

    “LegalMatch memberships start at just $455 per month*.”

    legalmatch.com/attorneys/solutions.html · checked November 8, 2026

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    Fees are customized by chosen locations and specializations, starting at $455 a month.

    “Membership fees are customized based on chosen location(s) and legal specialization(s), starting at just $455/month.”

    legalmatch.com/attorneys/how-it-works.html · checked November 8, 2026

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    LegalMatch does not publish a price list; exact costs are quoted after a demo.

    “Wondering why we can't just send you a price list or quote exact costs without you scheduling a demo? Because LegalMatch memberships are not one-size-fits all.”

    legalmatch.com/attorneys/solutions.html · checked November 8, 2026

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    No price above the $455 a month starting figure is published, and no price per practice area or county.

    Not publicly disclosed on the pages checked.

    legalmatch.com/attorneys/solutions.html legalmatch.com/attorneys/how-it-works.html legalmatch.com/attorneys/solutions/comparing-legal-marketing-services.html legalmatch.com/attorneys/resources/legal-marketing/leads-for-lawyers.html · checked November 8, 2026

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    The membership term is two calendar years from account activation.

    “The Term of the Membership shall be two (2) calendar years from the date of activation of your account.”

    legalmatch.com/attorneys/membership_agreement.html · checked November 9, 2026

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    The membership fee is fully earned on signing and not contingent on case outcomes.

    “you agree that the Membership Fee is a fully-earned fee upon execution”

    legalmatch.com/attorneys/membership_agreement.html · checked November 9, 2026

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    The full membership fee is due on execution, with payment plans not changing its fully-earned status.

    “Your Membership Fee is due in full upon execution of this Agreement by LegalMatch.”

    legalmatch.com/attorneys/membership_agreement.html · checked November 9, 2026

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    If the attorney cancels, the membership ends but the payment terms remain in force.

    “In such event, this Agreement shall remain in full force with respect to payment and other terms”

    legalmatch.com/attorneys/membership_agreement.html · checked November 9, 2026

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    The attorney may end the agreement only for LegalMatch's uncured material breach or a formal bar opinion that participation is unethical.

    “Attorney may terminate this Agreement only if: (1) LegalMatch breaches a material term of this Agreement and does not cure within a reasonable time after receipt of written notice”

    legalmatch.com/attorneys/membership_agreement.html · checked November 9, 2026

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    No renewal, auto-renewal or month-to-month option is stated on the attorney pages; the agreement states a two-year term and the marketing pages state no term at all.

    Not publicly disclosed on the pages checked.

    legalmatch.com/attorneys/solutions.html legalmatch.com/attorneys/how-it-works.html legalmatch.com/attorneys/features.html legalmatch.com/attorneys/membership_agreement.html · checked November 8, 2026

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    The membership is a fixed-price fee, not a per-lead charge.

    “With LegalMatch you pay a fixed-price membership fee and get a steady stream of legal leads each month.”

    legalmatch.com/attorneys/resources/legal-marketing/leads-for-lawyers.html · checked November 8, 2026

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    Prospective members get a 7-day guest pass to view live case details in their area before joining.

    “You will get 7 days free access to see case details from live leads”

    legalmatch.com/attorneys/how-it-works.html · checked November 8, 2026

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    4LegalLeads states every lead is sold only once.

    “We are unique among the majority of our competitors in that all leads are sold only once.”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    Web leads are distributed in real time within milliseconds, with some held for quality review; 4LegalLeads says it does not store leads for resale.

    “Opportunities are distributed real-time within milliseconds with occasional leads held for quality review spot checks.”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    Web leads are filtered for the injury categories on statute of limitations, representation status and prior rejection by another attorney.

    “that the accident falls within the SOL per state, they are not yet represented and they have not been rejected by another attorney.”

    4legalleads.com/categories · checked November 8, 2026

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    Live calls are prequalified by 4LegalLeads' internal call center before the firm's phone rings; web leads are prefiltered.

    “Live Calls are Prequalified by our internal call center prior to directly ringing your phone.”

    4legalleads.com/categories · checked November 8, 2026

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    Quality control starts with ad wording that avoids "free", "pro bono" and "legal aid", and uses third-party verification services.

    “We avoid using words like "free" "pro bono" "legal aid" and other terms that lower quality.”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    Targeting is national, multi-state, lists of counties, or a zip-code radius of at least 20 miles; targeting can differ by category.

    “Targeting options include: National, Multi-State, Lists of Counties, and a mile radius from a zipcode of your choice.”

    4legalleads.com/c-6-lightbox.html · checked November 8, 2026

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    4LegalLeads offers more than 40 legal categories, each available as web leads and live calls.

    “There are more than 40 categories available, including...”

    4legalleads.com · checked November 8, 2026

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    Lead refund requests must be made within five 24-hour cycles of delivery, in the portal; the return system is for eligible accounts.

    “You have a 5-day window (defined as five, 24-hour cycles from the moment of lead delivery) within your 4LegalLeads.com Portal to make a Lead Refund Request.”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    Leads are sold as is; 4LegalLeads replaces verifiable wrong numbers and leads obviously outside their category or location.

    “However, we will replace verifiable wrong numbers and leads obviously outside their category or location by looking at the lead's description.”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    Leads the firm cannot reach are not replaced when the number has a working voicemail or matching caller ID.

    “We do not replace leads that you do not reach that have a working voicemail or matching CallerID.”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    The e-Commerce Policy lists the eligible return reasons for web leads, including an attorney already retained, wrong category or location, duplicate, spam and category-specific reasons.

    “Had Attorney at Time of Request (List date retained)”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    Live call returns are verified only from the recording of the initial call; a missed call that went to voicemail is not eligible.

    “PLEASE NOTE: Live Call Transfers are verified using ONLY the recording of the initial call.”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    Firms are asked to update lead statuses in the portal and to tell 4LegalLeads which leads closed, so campaigns can be tuned.

    “let us know which leads have closed so we can send you more of those!”

    4legalleads.com/lawyers/rewards · checked November 8, 2026

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    A feedback system of lead status updates is used to monitor quality patterns; firms are asked to keep statuses current.

    “We use our easy to use feedback system (Status updates) to monitor for patterns of successes”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    4LegalLeads' pages do not describe tracking a lead to a signed client, retained matter or revenue; closes are self-reported by the firm.

    Not publicly disclosed on the pages checked.

    4legalleads.com/lawyers/rewards 4legalleads.com/lawyer-faq 4legalleads.com/categories-california · checked November 8, 2026

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    A live call lead answers qualifying questions, is transferred live to the next attorney in the queue, and the call is billed automatically when it connects.

    “After they answer some qualifying questions, we transfer that lead live to the next attorney in our queue, and the call is billed automatically when it connects.”

    4legalleads.com/c-14-lightbox.html · checked November 8, 2026

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    The caller is not told which firm will answer, calls arrive unannounced with 4LegalLeads caller ID, and the system sends one call at a time unless the firm can answer more.

    “We limit phone calls from OUR system to 1 concurrent call.”

    4legalleads.com/c-14-lightbox.html · checked November 8, 2026

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    Firms can set the days and hours they receive live calls; web leads arrive around the clock.

    “We can specify the days of the week and the hours of the day that you wish to receive calls.”

    4legalleads.com/c-14-lightbox.html · checked November 8, 2026

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    Direct post or ping/post delivery via API can insert leads into the firm's CRM; any CRM or intake software is said to be supported.

    “Direct Post or Ping/Post is availalbe via API that allows you to save on data entry and leads may be inserted directly into your CRM.”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    The firm follows up with web leads and answers live calls itself; 4LegalLeads sends the lead and the firm converts it.

    “Connect with Legal Leads by following up with Web Leads and answering Live Calls on your phone.”

    4legalleads.com/c-21-lightbox.html · checked November 8, 2026

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    4LegalLeads' pages do not describe follow-up, appointment booking, answering or intake services performed for the firm after a web lead is delivered.

    Not publicly disclosed on the pages checked.

    4legalleads.com/lawyer-faq 4legalleads.com/c-14-lightbox.html 4legalleads.com/c-21-lightbox.html 4legalleads.com · checked November 8, 2026

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    30-day-plus lead forecasts for potential funding are available after account setup.

    “30+ day lead forecasts for max potential funding are available once you setup your account and before you begin.”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    4LegalLeads' pages do not describe a performance dashboard, source or campaign reporting, cost-per-signed-client figures or a report cadence; the portal shows leads, statuses, credits and funding.

    Not publicly disclosed on the pages checked.

    4legalleads.com/lawyer-faq 4legalleads.com/c-9-lightbox.html 4legalleads.com/lawyers/rewards 4legalleads.com · checked November 8, 2026

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    All leads can be downloaded from the portal in Excel, CSV and PDF, and the firm always has access to its purchased data.

    “Downloading of all leads in excel, cvs, and pdf formats is available within your 4LegalLeads.com portal.”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    Lead contact information is redacted in the portal 89 days after delivery.

    “Note: All lead contact information will be redacted within the portal after 89 days.”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    4LegalLeads' pages do not state who owns lead records after delivery, whether the firm may keep leads after the 89-day redaction, or any ownership of ad accounts, landing pages or creative (which 4LegalLeads runs).

    Not publicly disclosed on the pages checked.

    4legalleads.com/lawyer-faq 4legalleads.com/lawyers/rewards 4legalleads.com/categories · checked November 8, 2026

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    4LegalLeads runs nationwide online marketing campaigns on the firm's behalf and sells the resulting leads; the firm does not run or own the campaigns.

    “Gain the power of our nationwide online marketing campaigns at a fraction of the cost.”

    4legalleads.com · checked November 8, 2026

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    In California, the firm's budget buys advertising exposure and inbound calls, forms and chats result; individual leads are not sold or priced.

    “Your selected weekly or monthly budget determines your firm's advertising presence.”

    4legalleads.com/categories-california · checked November 8, 2026

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    Some leads come from partner lead providers and SEM specialists; accounts funded for 20 or more leads are introduced to those partners.

    “In the last couple years, we have also partnered with dozens of powerful lead providers and sem specialists.”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    4LegalLeads' pages do not name the ad channels (search, social, display) its campaigns run on, and do not describe managing ads in the firm's own accounts, SEO, websites or social media for the firm.

    Not publicly disclosed on the pages checked.

    4legalleads.com 4legalleads.com/lawyer-faq 4legalleads.com/c-8-lightbox.html 4legalleads.com/categories-california · checked November 8, 2026

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    Per-lead rates are set by category and state, and the firm must ask for the rate in its area.

    “Rates are based on current market pricing by category and state. Contact us for rates in your area”

    4legalleads.com/categories · checked November 8, 2026

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    Auto accident injury leads are listed at $550 to $1,500 per lead, by state market.

    “Auto Accident Injury - $550 to $1500/Lead”

    4legalleads.com/categories · checked November 8, 2026

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    Personal injury leads are $200 to $425 per lead; child birth injury, nursing home abuse and product liability share that range.

    “Personal Injury - $200-425/Lead”

    4legalleads.com/categories · checked November 8, 2026

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    No price, rate or minimum is published for the California weekly or monthly advertising budget, and no state-by-state per-lead rate table is published.

    Not publicly disclosed on the pages checked.

    4legalleads.com/categories-california 4legalleads.com/lawyer-faq 4legalleads.com/categories · checked November 8, 2026

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    A new account requires a non-refundable initial deposit equal to the cost of ten leads at then-current pricing.

    “A minimum initial deposit equal to the cost of ten (10) leads”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    Approved refunds take 6 to 8 weeks (3 to 6 months for December funding), go to the original payment method, and carry a 3% fee over $5,000 and 7% for December transactions.

    “Any balance requested for return over $5,000 will be subject to a 3% fee.”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    4LegalLeads requires no long-term contract and no auto-billing; auto-funding is optional.

    “4LegalLeads is unique in that we do NOT require long term contracts NOR do we require auto-billing.”

    4legalleads.com/c-5-lightbox.html · checked November 8, 2026

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    The Funding lightbox says a firm can stop at any time and always has a pro-rated account refund.

    “You can stop at any time, and you always have a guaranteed, pro-rated account refund.”

    4legalleads.com/c-9-lightbox.html · checked November 8, 2026

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    Funds become non-refundable 60 days after the funding transaction.

    “Any funding amount over the sixty (60) days period from the the transaction shall become non-refundable.”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    The Terms and FAQ say a refund of unused balance must be requested within 60 days of the funding transaction.

    “Account Balance Refunds can be requested anytime within 60 days of adding those funds to your account.”

    4legalleads.com/lawyer-faq · checked November 9, 2026

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    The No Contracts lightbox says a pro-rated account refund can be requested within 120 days of funding.

    “request a pro-rated Account Refund (less any bonus funding you have received) at anytime within 120 days of adding those funds to your account.”

    4legalleads.com/c-5-lightbox.html · checked November 9, 2026

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    Per-lead rates are published by category and vary by state; 4LegalLeads says it will not raise a set-up account's price points without permission.

    “Once your account is set up, we will never raise price points without your permission.”

    4legalleads.com/categories · checked November 8, 2026

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    Live call transfers are sold only in addition to a web lead campaign; attorneys must use both.

    “Right now Live Transfer calls are IN ADDITION to your web lead campaigns.”

    4legalleads.com/c-14-lightbox.html · checked November 8, 2026

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    A credit request is treated as an exchange for a replacement lead rather than a cash refund.

    “Requesting a lead credit through our backoffice is the equivalent of an exchange and is granted for disconnected, wrong location, wrong category, and other reasons”

    4legalleads.com/lawyer-faq · checked November 8, 2026

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    The FAQ says a credit is often issued to the account balance within 48 hours of a request.

    “simply use the link in the Backoffice Portal which will allow us to verify the lead and often issue a credit to your account balance within 48 hours.”

    4legalleads.com/lawyer-faq · checked November 9, 2026

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    The Rewards page says return requests are verified and processed in 3 to 5 business days.

    “Return requests are verified and processed in 3-5 business days.”

    4legalleads.com/lawyers/rewards · checked November 9, 2026

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    Lower-priced categories run from $20 to $125 per lead.

    “Civil Lawsuit - $40/Lead”

    4legalleads.com/categories · checked November 8, 2026

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    Pay-per-lead is not offered in California; California firms fund a weekly or monthly advertising budget under a Joint Advertising Agreement.

    “Pay-Per-Lead is not available in California but we are excited to do your marketing”

    4legalleads.com/categories · checked November 8, 2026

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    Premium Profiles cover the firm and its individual attorneys, carry client reviews and Super Lawyers badges, and report monthly.

    “Premium Profiles include profiles for both your law firm and your individual attorneys.”

    findlaw.com/lawyer-marketing/services/legal-directory-advertising/findlaw-premium-profile · checked November 8, 2026

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    A Spotlight Listing is a self-serve placement at the top of directory results for a chosen location and practice area.

    “Choose the location and practice area that you would like your listing to show up.”

    findlaw.com/lawyer-marketing/services/legal-directory-advertising/findlaw-spotlight-listing · checked November 8, 2026

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    Authority Suite has two tiers, Foundation and Preference; Preference adds prioritized placements on FindLaw, LawInfo and Avvo and AI contact forms.

    “Maximum engagement through prioritized placements on FindLaw, LawInfo and Avvo.”

    findlaw.com/lawyer-marketing/services/authority-suite · checked November 8, 2026

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    Operators screen with keywords and practice areas the firm defines and send the hot leads on.

    “Our operators use keywords and practice areas that you define to send the hot leads to your firm.”

    findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat · checked November 8, 2026

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    FindLaw lists lead generation among its services, with websites, SEO, paid advertising, social media, video and content.

    “Our services include custom law firm websites, search engine optimization, paid advertising, social media, video, lead generation, content marketing, thought leadership and beyond.”

    findlaw.com/lawyer-marketing/frequently-asked-questions · checked November 8, 2026

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    Contact Attribution reporting, available depending on program, shows the paths consumers took before contacting the firm.

    “you could be eligible for more in-depth analytics through Contact Attribution reporting”

    findlaw.com/lawyer-marketing/insight-performance-analytics-platform · checked November 8, 2026

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    INSIGHT dashboards can show ad network impressions and clicks, website views, PPC metrics, Google Business Profile and Facebook ad performance, and calls, emails and chats received.

    “Calls, emails and chats you've received from your FindLaw subscriptions”

    findlaw.com/lawyer-marketing/insight-performance-analytics-platform · checked November 8, 2026

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    Voice Connect call answering offers up to 24/7/365 coverage behind a FindLaw call tracking number with an IVR greeting.

    “Our call answering service offers up to 24/7/365 phone coverage, providing tools to give you full control.”

    findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat · checked November 8, 2026

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    FindLaw's pages do not describe tracking a contact to a signed client, retained matter or revenue, or reporting cost per signed client.

    Not publicly disclosed on the pages checked.

    findlaw.com/lawyer-marketing/insight-performance-analytics-platform findlaw.com/lawyer-marketing/services/authority-suite findlaw.com/lawyer-marketing/services/pay-per-click findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat · checked November 8, 2026

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    WebChat Connect gives 24/7 website chat with an operator who collects the issue and contact details and passes them to the firm.

    “Users connect with an operator representing your firm who collects key issue and contact information and then passes this data on to you.”

    findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat · checked November 8, 2026

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    Chat can hot-transfer the most engaged contacts to the firm by phone during hours and under criteria the firm sets.

    “WebChat Connect also allows you to make immediate phone connections with the most engaged contacts through hot transfer, according to hours and criteria that you define.”

    findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat · checked November 8, 2026

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    Spanish-language coverage is available on WebChat Connect and Voice Connect.

    “Spanish-language coverage available on WebChat Connect and Voice Connect.”

    findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat · checked November 8, 2026

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    Authority Suite adds 24/7 live chat by bilingual operators across FindLaw, LawInfo, Avvo and Lawyers.com profiles, delivered into INSIGHT.

    “Trained bilingual operators answer in real time, capture key case details, and qualify inquiries so you get better leads.”

    findlaw.com/lawyer-marketing/services/authority-suite · checked November 8, 2026

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    FindLaw's pages do not describe follow-up sequences, appointment booking into the firm's calendar, or outbound contact with a lead after the chat or call summary is emailed.

    Not publicly disclosed on the pages checked.

    findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat findlaw.com/lawyer-marketing/services/authority-suite findlaw.com/lawyer-marketing/services findlaw.com/lawyer-marketing/frequently-asked-questions · checked November 8, 2026

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    INSIGHT is FindLaw's performance analytics platform where subscribers track metrics and trends of their FindLaw programs.

    “INSIGHT is the performance analytics platform for FindLaw. Subscribers can easily track the performance metrics and trends of their FindLaw marketing programs in a user-friendly interface.”

    findlaw.com/lawyer-marketing/insight-performance-analytics-platform · checked November 8, 2026

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    PPC clients get monthly performance reports, anytime access to results and direct access to their strategist.

    “easy-to-understand monthly performance reports, anytime access to your campaigns results, direct access to the strategist managing your advertising”

    findlaw.com/lawyer-marketing/services/pay-per-click · checked November 8, 2026

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    The Review Platform includes a dashboard, quarterly reports and email check-ins with a FindLaw Digital Marketing Expert.

    “plus quarterly reports and email check-ins with a FindLaw Digital Marketing Expert”

    findlaw.com/lawyer-marketing/services/reputation-management · checked November 8, 2026

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    When a contract ends the firm has the rights to its site content and can have it sent to it to reuse.

    “If your contract ends you have the rights to your site content.”

    findlaw.com/lawyer-marketing/frequently-asked-questions · checked November 8, 2026

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    FindLaw's pages do not state who owns the website itself (design, code, hosting), the domain, the FindLaw.com profile, ad accounts, or the contact and chat data after the contract ends.

    Not publicly disclosed on the pages checked.

    findlaw.com/lawyer-marketing/frequently-asked-questions findlaw.com/lawyer-marketing/customer-support findlaw.com/lawyer-marketing/services/website-packages findlaw.com/lawyer-marketing/services/mobile-friendly-websites findlaw.com/company/findlaw-terms-of-service.html · checked November 8, 2026

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    FindLaw creates and manages PPC campaigns on Google, Yahoo and Bing on the firm's behalf.

    “FindLaw can create and manage law firm PPC campaigns on your behalf for Google, Yahoo and Bing.”

    findlaw.com/lawyer-marketing/services/pay-per-click · checked November 8, 2026

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    PPC offerings include search ads, display advertising and Google Local Services Ads.

    “Google Local Services Ads charge you only for contacts generated directly from your ads.”

    findlaw.com/lawyer-marketing/services/pay-per-click · checked November 8, 2026

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    PPC campaigns include custom landing pages added to the firm's FindLaw website.

    “Your campaign will include custom landing pages added to your FirmSite specifically written and designed to convert PPC clicks into firm contacts”

    findlaw.com/lawyer-marketing/services/pay-per-click · checked November 8, 2026

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    Digital Marketing Accelerator combines PPC, promoted social content and FindLaw directory ads with blog posts, SEO and local optimization, adjusted monthly by a strategist.

    “PPC ads, social content promotion and FindLaw directory advertising work together to position you in front of your target audience.”

    findlaw.com/lawyer-marketing/services/digital-marketing-accelerator · checked November 8, 2026

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    Authority Suite includes off-network retargeting of people who visited the firm's profile.

    “Off-network retargeting: Extends reach off-network to prospective clients visiting your profile.”

    findlaw.com/lawyer-marketing/services/authority-suite · checked November 8, 2026

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    A FindLaw.com Premium Profile is the one published price: starting at $158 a month.

    “Our Premium Profile gives your firm prominent placement in the FindLaw.com lawyer directory and excellent visibility in major search engines. Starting at $158 per month.”

    findlaw.com/lawyer-marketing/services/legal-directory-advertising · checked November 8, 2026

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    FindLaw says services are customized per client and priced by free quote.

    “Our legal marketing services are customized for each individual client.”

    findlaw.com/lawyer-marketing/frequently-asked-questions · checked November 8, 2026

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    Chat transcripts or call summaries are emailed when the engagement ends, and the firm is charged only for successful engagements.

    “When the chat or call ends, the chat transcript or call summary are immediately emailed to your firm. You will only be charged for successful engagements.”

    findlaw.com/lawyer-marketing/services/call-answering-services-and-web-chat · checked November 8, 2026

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    FindLaw's pages publish no contract length, renewal, cancellation, notice or refund terms and no prices beyond the Premium Profile.

    Not publicly disclosed on the pages checked.

    findlaw.com/lawyer-marketing/frequently-asked-questions findlaw.com/lawyer-marketing/customer-support findlaw.com/lawyer-marketing/services/legal-directory-advertising findlaw.com/lawyer-marketing/services/website-packages findlaw.com/company/findlaw-terms-of-service.html · checked November 8, 2026

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    Asked about contract length, FindLaw says it views client relationships as long-term; no term is stated.

    “As such, we view our relationship with our clients to be long-term.”

    findlaw.com/lawyer-marketing/frequently-asked-questions · checked November 8, 2026

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    Current contract terms and subscriptions are available only from the firm's Client Manager.

    “For inquiries about your current contract terms and product subscriptions, contact your Client Manager at 800-455-4565, Press Option 3.”

    findlaw.com/lawyer-marketing/customer-support · checked November 8, 2026

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    The FindLaw network of directories is FindLaw.com, SuperLawyers.com, LawInfo.com and Abogado.com.

    “The FindLaw network of legal directories includes FindLaw.com, SuperLawyers.com, LawInfo.com, and the Spanish-language directory Abogado.com.”

    findlaw.com/lawyer-marketing/services/legal-directory-advertising · checked November 8, 2026

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    FindLaw became part of the Martindale-Avvo portfolio under Internet Brands at the end of 2024.

    “At the end of 2024, FindLaw became part of the Martindale-Avvo legal brand portfolio under Internet Brands.”

    findlaw.com/lawyer-marketing/frequently-asked-questions · checked November 8, 2026

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    Advertising on Martindale, Avvo and Lawyers.com is bundled into the Authority Suite package.

    “Yes, advertising is available on both FindLaw and Martindale-Avvo networks which includes Martindale, Avvo, and Lawyers.com.”

    findlaw.com/lawyer-marketing/services/legal-directory-advertising · checked November 8, 2026

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    FirmPilot publishes a family law and divorce page and states its system targets family law keywords, strengthens local visibility and publishes content around divorce, custody and support matters.

    “Our system targets high-value family law keywords, strengthens your local visibility, and publishes trust-building content around divorce, custody, and support matters, resulting in more qualified leads and signed cases.”

    firmpilot.com/practice-area/family-law-divorce · checked November 7, 2026

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    FirmPilot states campaign landing pages filter unqualified users and lead quality is monitored through client feedback and offline conversion tracking.

    “Each page is custom-built for its campaign to filter unqualified users. Lead quality is continually monitored through client feedback and offline conversion tracking.”

    firmpilot.com/services/ppc · checked November 7, 2026

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    FirmPilot states legal-specific AI agents optimize PPC bidding, targeting and ad creative automatically.

    “We use legal-specific AI agents to automatically optimize bidding, targeting, and ad creative, ensuring your budget goes toward clicks that actually convert.”

    firmpilot.com/services/ppc · checked November 7, 2026

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    FirmPilot states a retained client can be traced back to the search that started it once the firm’s CRM or intake system is integrated.

    “Integrate with your CRM or intake system and you can trace a retained client back to the exact search that started it.”

    firmpilot.com/practice-area/solo-law-firms · checked November 7, 2026

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    FirmPilot states it integrates with the firm’s CRM and intake systems to connect marketing to retained clients.

    “FirmPilot integrates with your CRM and intake systems to connect marketing performance directly to retained clients.”

    firmpilot.com/practice-area/mid-to-large-law · checked November 7, 2026

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    FirmPilot states it works with the firm’s intake team to learn which leads became opportunities or signed cases.

    “We work closely with your intake team to determine which leads turned into real opportunities or signed cases.”

    firmpilot.com/services/ppc · checked November 7, 2026

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    FirmPilot’s pages do not describe call answering, live chat, booking, texting or follow-up with inquiries as a FirmPilot service.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    FirmPilot states its dashboards track ROI in real time, with no monthly reports to wait on.

    “Our no-nonsense dashboards let you easily track ROI and measure the impact of every dollar you’ve spent, all in real time. No spreadsheets. No waiting on monthly reports.”

    firmpilot.com/services · checked November 7, 2026

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    FirmPilot states the dashboard shows lead volume, keyword rankings, ad performance and ROI indicators.

    “Your dashboard includes clear metrics on lead volume, keyword rankings, ad performance, and ROI indicators.”

    firmpilot.com/how-firmpilot-works · checked November 7, 2026

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    FirmPilot states client websites run on WordPress so the firm keeps the site and the domain regardless of who manages the marketing.

    “Client websites run on WordPress, so your firm keeps the site and the domain regardless of who manages the marketing.”

    firmpilot.com/blog/personal-injury-lawyer-marketing · checked November 7, 2026

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    FirmPilot’s pages do not state who owns the ad accounts, content or data when an engagement ends, or what leaves with the firm.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    FirmPilot states its automations refine bidding and targeting daily.

    “refining bidding and targeting daily with real conversion signals and behavioral intent”

    firmpilot.com/services/ppc · checked November 7, 2026

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    FirmPilot states it does not charge a percentage fee on ad spend.

    “We also don’t charge a percent fee on ad spend, so your PPC dollars go fully to ads.”

    firmpilot.com/services/ppc · checked November 7, 2026

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    FirmPilot lists LinkedIn, Facebook and Instagram campaigns among its services.

    “LinkedIn, Facebook, and Instagram campaigns that amplifies your brand and positions your firm as an authority in your practice area.”

    firmpilot.com/services · checked November 7, 2026

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    FirmPilot publishes three plans, Lite at $4,250, Firm at $6,900 and Premium at $9,250 a month.

    “Lite $4,250 per month ... Firm $6,900 per month ... Premium $9,250 per month”

    firmpilot.com/pricing · checked November 7, 2026

  423. [423]

    Each of FirmPilot’s three published plans shows a fixed monthly fee and a contact link in place of a feature list.

    “Lite $4,250 per month Contact us to learn more”

    firmpilot.com/pricing · checked November 8, 2026

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    FirmPilot describes its pricing as flat monthly subscription fees.

    “flat monthly subscription fees that allow firms to immediately reduce marketing overhead and the need for multiple vendors.”

    firmpilot.com/pricing · checked November 7, 2026

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    FirmPilot states it charges a flat monthly fee with no ad spend markup.

    “FirmPilot charges a flat monthly fee with no ad spend markup.”

    firmpilot.com/services · checked November 7, 2026

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    FirmPilot publishes no list of what each plan includes, no setup or onboarding fee (or that there is none), no add-on prices and no statement that ad spend is billed separately.

    Not publicly disclosed on the pages checked.

    firmpilot.com/pricing · checked November 8, 2026

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    FirmPilot’s pages do not describe AI credits, calling minutes or texts included in a plan.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    FirmPilot’s stated contract options are a 6-month agreement or a 12-month commitment.

    “You can start with a 6-month agreement or commit to 12 months for added savings.”

    firmpilot.com/services/seo · checked November 8, 2026

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    FirmPilot states clients start with a 6-month agreement or commit to 12 months for added savings.

    “You can start with a 6-month agreement or commit to 12 months for added savings. Many clients begin at 6 months and extend once they see the results.”

    firmpilot.com/services/seo · checked November 7, 2026

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    FirmPilot’s pages do not state a month-to-month option, setup fees or cancellation notice terms.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    FirmPilot’s pages do not list website design or a website build as a service.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    FirmPilot’s pages do not describe a human editor reviewing each piece of AI-created content before it reaches the firm.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

  433. [433]

    LawRank states it offers semi-exclusivity and exclusivity.

    “Do you offer exclusivity? Yes, we offer semi-exclusivity and exclusivity.”

    lawrank.com/services/seo · checked November 7, 2026

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    LawRank offers to help law firms generate more leads through SEO, web design, PPC, LSA and content marketing.

    “If you’re looking for more ways to generate leads for your law firm, LawRank is here to help.”

    lawrank.com/lead-generation-for-lawyers · checked November 8, 2026

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    LawRank states it manages both Google Ads and Local Services Ads and advises on budget allocation between them.

    “Yes. We manage both and can advise on how to allocate budget across each based on your market, practice area, and goals.”

    lawrank.com/services/ppc/learn-more · checked November 7, 2026

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    LawRank includes CallRail call tracking with its PPC service for per-call detail.

    “We include CallRail call tracking software so that you have detailed user info per call.”

    lawrank.com/services/ppc · checked November 7, 2026

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    LawRank provides real-time PPC reporting through AgencyAnalytics software.

    “We provide real-time reporting via AgencyAnalytics software. You’ll know exactly how much your spending per campaign.”

    lawrank.com/services/ppc · checked November 7, 2026

  438. [438]

    LawRank’s pages do not describe tracing a signed client back to its first or last marketing touch, or reporting a cost per signed client, as part of its service.

    Not publicly disclosed on the pages checked.

    lawrank.com/services/ppc · checked November 7, 2026

  439. [439]

    LawRank’s pages do not describe AI agents, AI voice agents, a receptionist, live chat or intake staffing as services LawRank provides.

    Not publicly disclosed on the pages checked.

    lawrank.com/services · checked November 7, 2026

  440. [440]

    LawRank recommends the firm’s own team be available to answer calls generated by PPC and to meet prospective clients within 48 hours.

    “If you’re going to run ads, we recommend that your team be available to answer calls as they come in.”

    lawrank.com/services/ppc · checked November 7, 2026

  441. [441]

    LawRank’s llms.txt summarizes its reporting as real-time reporting through AgencyAnalytics with CallRail call tracking included with PPC.

    “Reporting: Real-time reporting through AgencyAnalytics; CallRail call tracking included with PPC”

    lawrank.com/llms.txt · checked November 7, 2026

  442. [442]

    LawRank states every client gets monthly reports on rankings, traffic and content output.

    “Every client gets consistent monthly reports on rankings, traffic, and content output.”

    lawrank.com/competitor-report · checked November 7, 2026

  443. [443]

    LawRank states all of its websites are built on WordPress and the client owns the site.

    “All of our sites are on WordPress and you own it!”

    lawrank.com/services/law-firm-web-design · checked November 7, 2026

  444. [444]

    LawRank’s pages do not state who owns the Google Ads account, the call tracking numbers or the content it produces.

    Not publicly disclosed on the pages checked.

    lawrank.com/services/ppc · checked November 7, 2026

  445. [445]

    LawRank offers Google Ads campaign management and states it is a certified Google Partner.

    “Expert Adwords campaign management from a Certified Google Partner”

    lawrank.com/services/ppc · checked November 7, 2026

  446. [446]

    LawRank offers a demand generation service placing ads on streaming services, websites and apps, with retargeting and one reporting dashboard alongside SEO and PPC.

    “Demand Generation puts your name in front of future clients on the streaming services, websites, and apps they already use.”

    lawrank.com/services/demand-generation · checked November 7, 2026

  447. [447]

    LawRank includes an A/B tested landing page with its PPC service and states PPC clients receive unlimited campaigns.

    “We include a landing page designed to turn clicks into calls. Our landing page is A/B tested to maximize your leads.”

    lawrank.com/services/ppc · checked November 7, 2026

  448. [448]

    LawRank states PPC clients pay Google directly for clicks.

    “You pay Google directly for the clicks. This way you know exactly what is going towards your campaign.”

    lawrank.com · checked November 7, 2026

  449. [449]

    LawRank does not publish SEO pricing and states cost depends on the market after a competitive analysis.

    Not publicly disclosed on the pages checked.

    lawrank.com/services/seo · checked November 7, 2026

  450. [450]

    LawRank states there is no fixed price for running PPC and a budget can be set at any level.

    “There’s no fixed price for running PPC, which means you can set a budget at any level.”

    lawrank.com/ppc-for-lawyers · checked November 7, 2026

  451. [451]

    LawRank asks firms to call for its social media marketing packages and publishes no social price.

    “to find out more about our social media marketing packages.”

    lawrank.com/services/social-media · checked November 8, 2026

  452. [452]

    LawRank states website hosting is included for SEO clients and $99 a month otherwise, and post-launch changes are $150 an hour with a one-hour minimum.

    “Yes, hosting is included for our SEO clients. For non-seo clients, we charge $99/month.”

    lawrank.com/frequently-asked-questions · checked November 7, 2026

  453. [453]

    LawRank states it offers short-term contracts for PPC.

    “We offer short-term contracts for your convenience.”

    lawrank.com/services/ppc · checked November 7, 2026

  454. [454]

    LawRank does not publish contract length, minimum term, minimum budget or cancellation notice terms for its SEO, web design or AI optimization services.

    Not publicly disclosed on the pages checked.

    lawrank.com/services/seo · checked November 7, 2026

  455. [455]

    LawRank states both co-founders and 80% of its staff speak Spanish and that it targets the Spanish-speaking market.

    “both of our co-founders speak Spanish and 80% of our staff speaks Spanish. We have extensive experience in targeting the Spanish market.”

    lawrank.com/services/seo · checked November 7, 2026

  456. [456]

    Good2bSocial plans and runs lead-generation campaigns for lawyers and law firms.

    “Good2bSocial works with legal marketing pros, lawyers, and law firms of all types and sizes to strategize and execute successful lead-generation campaigns.”

    good2bsocial.com/services/strategy/lead-generation · checked November 8, 2026

  457. [457]

    Paid social platforms named are LinkedIn, Twitter, Facebook and Instagram, with retargeting.

    “LinkedIn, Twitter, Facebook, and Instagram allow you to direct messages of specific interest to certain audiences”

    good2bsocial.com/services/tactics/social-media-advertising · checked November 8, 2026

  458. [458]

    Paid social work includes a marketing funnel with lead magnets and landing pages, bidding optimization and ongoing creative refresh.

    “We work with you to create lead magnets and content for every stage of that journey and develop landing pages to help you convert those leads into clients.”

    good2bsocial.com/services/tactics/social-media-advertising · checked November 8, 2026

  459. [459]

    Good2bSocial says it measures success in new client acquisition, revenue growth and brand awareness.

    “We measure our success the same way our clients do: new client acquisition, revenue growth, and brand awareness.”

    good2bsocial.com/persona-lawyer · checked November 8, 2026

  460. [460]

    The monthly analytics questions concern visibility, traffic, content performance and search; the page also asks whether visitors are prospects, clients or potential hires.

    “Are prospects and clients finding us? Or does the majority of our traffic appear to be potential hires?”

    good2bsocial.com/services/strategy/measurement-and-analytics · checked November 8, 2026

  461. [461]

    Good2bSocial's pages do not describe call tracking, intake integration or tracing a signed client back to a social post or ad; measurement is described in traffic, engagement, leads and ROI terms.

    Not publicly disclosed on the pages checked.

    good2bsocial.com/services/strategy/measurement-and-analytics good2bsocial.com/services/tactics/social-media-management-and-monitoring good2bsocial.com/services/tactics/social-media-advertising good2bsocial.com/services/strategy/social-media-audit-and-strategy good2bsocial.com/services/strategy/lead-generation · checked November 8, 2026

  462. [462]

    Good2bSocial’s pages do not describe call answering, chat staffing, lead follow-up or intake as a service it provides.

    Not publicly disclosed on the pages checked.

    good2bsocial.com · checked November 8, 2026

  463. [463]

    Good2bSocial's Real-time Analytics Dashboard (RAD) draws data from multiple sources and delivers monthly reports.

    “allowing us to draw data from multiple sources and deliver monthly reports that answer your most pressing questions”

    good2bsocial.com/services/strategy/measurement-and-analytics · checked November 8, 2026

  464. [464]

    Every campaign is measured and reported with ongoing reports of insights and analysis.

    “We measure the performance of each campaign, make all necessary optimizations to enhance performance, and provide ongoing reports full of meaningful insights and analysis.”

    good2bsocial.com · checked November 8, 2026

  465. [465]

    Good2bSocial prefers to review analytics and results with the firm in real time and explain planned adjustments.

    “we prefer to review your analytics and results in real-time and, if necessary, explain how we plan to fine-tune your digital programs”

    good2bsocial.com/services/strategy/measurement-and-analytics · checked November 8, 2026

  466. [466]

    For websites, the firm owns the finished site and Good2bSocial puts that in writing.

    “We'll put that in writing.”

    good2bsocial.com/services/website/website-design-and-development · checked November 8, 2026

  467. [467]

    Good2bSocial's pages do not state who owns social media profiles, posted content, ad accounts or campaign data; website ownership is stated.

    Not publicly disclosed on the pages checked.

    good2bsocial.com/services/tactics/social-media-management-and-monitoring good2bsocial.com/services/tactics/social-media-advertising good2bsocial.com/privacy-policy good2bsocial.com/services/website/website-design-and-development · checked November 8, 2026

  468. [468]

    Good2bSocial creates and manages social media advertising campaigns for lawyers, law firms and legal organizations.

    “The Good2bSocial team has years of experience creating and managing social media advertising campaigns for lawyers, law firms, and businesses and organizations within the legal sphere.”

    good2bsocial.com/services/tactics/social-media-advertising · checked November 8, 2026

  469. [469]

    Good2bSocial also manages Google Ads and programmatic advertising, with Google campaigns optimized weekly, monthly or daily.

    “managing and optimizing your campaigns on a weekly, monthly, or even daily basis”

    good2bsocial.com/services/tactics/google-advertising · checked November 8, 2026

  470. [470]

    Good2bSocial publishes no prices, packages, minimum terms or cancellation terms for any service; every service page ends with a free consultation offer.

    Not publicly disclosed on the pages checked.

    good2bsocial.com/services good2bsocial.com/services/tactics/social-media-management-and-monitoring good2bsocial.com/services/tactics/social-media-advertising good2bsocial.com/contact good2bsocial.com/services/training/social-media-training-for-lawyers · checked November 8, 2026

  471. [471]

    None of Good2bSocial’s 64 static pages publishes a price, package price, setup fee, minimum term, month-to-month or cancellation term, and no terms of service or service agreement is published.

    Not publicly disclosed on the pages checked.

    good2bsocial.com/page-sitemap.xml good2bsocial.com/services good2bsocial.com/services/tactics/social-media-advertising good2bsocial.com/services/strategy/lead-generation · checked November 8, 2026

  472. [472]

    Engagements begin with a free consultation.

    “Reach out to schedule your free consultation today.”

    good2bsocial.com/services/strategy/digital-marketing-strategy · checked November 8, 2026

All 22 lists