ChatGPT.
Your firm’s context, right in the conversation.

Superpractice runs your marketing, and AI agents work alongside your team to call leads back, book meetings, and follow up through signed engagement.
Powering innovative law firms
The ads. The website. The leads. The follow-up. Even when you hire marketers, you’re still managing the marketing. Too much of it still falls on you.
One client acquisition operating system, run by AI and experts.
New inquiries get a response. Missed calls get a callback. Your agents book consultations and follow up toward signed engagement, following your firm’s rules.
Superpractice runs your ads, website, and content around the matters your firm wants. See which campaigns bring in signed clients and exactly what they cost.
Explore client acquisition→Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot. You upload a few photos and record a voice sample. Every film runs in the campaigns we manage and is traced to the clients it signs.
AI agents work alongside your team on every inquiry. They gather intake details, call, book meetings, and follow up, and your team steps in with the full history already in place.
Set the goal and your firm’s rules. Superpractice follows the conversation, choosing when to call, book a consultation, wait, or bring in your team.
Explore Procedures→They carry the context from one action to the next, follow your rules and approvals, and know when to wait, stop, or bring in your team.
A prospective client asks for a call at 3pm. An AI agent working alongside your team calls at 3pm, follows up if they miss it, and continues when they reply. One conversation, carried across calls and messages toward a booked meeting.
Explore your AI agents→Ask what needs your attention, prepare for a meeting, or hand over a task. Your assistant uses your firm’s information and connected tools to get the work moving, right in iMessage.
Confirm a client meeting. Plan a conference trip. See which campaigns are bringing in signed clients. Your assistant uses your calendar and conversations to handle the details, with your approval where it’s needed.
Explore your assistant→Signed clients, acquisition costs, and attributed revenue. See the results and the time periods behind them.
New client opportunities delivered for our clients.
Attributed revenue generated for law firms using Superpractice.
Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness. Ask questions and get work done without switching apps.
Your firm’s context, right in the conversation.
Plan your next move with your firm’s context at hand.
Your choice of assistant, agent, or workspace.
Connect all the legal tools your firm runs on. Keep client information moving into the systems your team already uses.
Connect your advertising channels to client acquisition and revenue. Send client information to Clio directly, or use webhooks for tools like PracticePanther, MyCase, and Filevine.
Client confidentiality is the foundation of legal practice, so we built Superpractice around it. Our text AI requests have zero data retention with model providers; live voice and web browsing are not covered yet. No AI model is ever trained on data that identifies your firm, your clients, or your matters.
How client acquisition runs, and where your team stays in control.
Can't find what you're looking for? Ask us before the demo.
Can't find what you're looking for? Ask us before the demo.
AI-powered client acquisition for law firms. Launch in days, track every lead, and cancel without a long-term agency contract.