Law firm leaders building modern, growing practices

AI runs client acquisition. You run the firm.

From first click to signed engagement. AI brings in leads, follows up, and gets clients ready for your legal team.

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146,443+
opportunities generated
$997/mo
starting plan
0
long-term contracts

Powering innovative law firms

Back in Action
KSG
Lucosky Brookman
Lyfe Law
RLG
Arbor Legacy Lawyers
DM Law
CLI Vascular
LawTask
Treasure Coast Legal
Thompson Patent Law
TOC Sports Medicine
VL
Wills Law PLLC
Baldinger Law
Hoey Farina
Busch IP Law
Andres Kroboth
TEG
Amplify
NLF
Guralnick
Palm Vascular Centers
Back in Action
KSG
Lucosky Brookman
Lyfe Law
RLG
Arbor Legacy Lawyers
DM Law
CLI Vascular
LawTask
Treasure Coast Legal
Thompson Patent Law
TOC Sports Medicine
VL
Wills Law PLLC
Baldinger Law
Hoey Farina
Busch IP Law
Andres Kroboth
TEG
Amplify
NLF
Guralnick
Palm Vascular Centers
The work between interest and a client

Growing your firm shouldn’t mean running another business.

The ads. The calls. The intake. The follow-up. Every handoff takes someone’s time. And when the work stops, potential clients move on.

The agency
The marketing CRM
The answering service
The scheduler
Meeting playbooks
The spreadsheet
The ad platform
The analytics tool
The intake form
The follow-up reminders
The review tool
The email blast
The web developer

One client acquisition OS, run by AI.

Turn visibility into clients

Attract the right clients, at the right time.

Your marketing and intake belong in the same operation. Superpractice connects where people find you with what happens next.

Get found

Get found, everywhere your ideal clients are.

Reach potential clients on Google, in AI answers from ChatGPT and Claude, and on social channels like Instagram. See which sources turn into signed clients.

Explore client acquisition→
Your pipeline

AI follows up. You close.

Your Procedures guide the work. Voice and SMS agents carry it out—from intake and follow-up to a signed engagement and a handoff to your legal team.

Procedures

Not workflows. AI agents that adapt in real time.

Give your agents a goal, your firm’s context, and permission to act. Procedures coordinate calls, follow-up, and team handoffs, adjusting the next step as each conversation unfolds.

Explore Procedures→
Your Procedures
Start automatically on key events
Qualify new inquiries
Book consultations
Follow up to a signed engagement
AI chooses the right action, at exactly the right time.
AI agents make callsHave a conversation
AI agents send textsKeep it moving
Trained to feel humanLike a skilled teammate
Loop in your teamHand off with context
Agents use your contact’s full context to tailor every action.

You set the goal. Your agents work toward it.

They carry the context from one action to the next, follow your rules and approvals, and know when to wait, stop, or bring in your team.

Procedures

A team of AI agents working your pipeline.

A lead asks for a call. Your Procedure sends a voice agent at the right time. No answer? Your SMS agent follows up. Every reply informs the next action, with the same context across the conversation.

Explore your AI agents→
AI Intelligence

The executive assistant you’ve always dreamed of.

Your marketing, leads, clients, matters, and performance data—in context. Reach your assistant in iMessage, in the app, or by voice call.

One conversation

Wherever you work.

Your assistant works with the context of your firm. Create tasks, draft messages, and review actions that need your approval, right in the conversation.

Explore your assistant→

This is AI-native client acquisition.

Strategy, ads, creative, and sites, connected to signed clients and revenue.

0+

New client opportunities delivered for our clients.

$0+

Attributed revenue generated for law firms using Superpractice.

Superpractice MCP

Your firm.
Wherever you work.

Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness. Ask questions and get work done without switching apps.

CONNECTED APPS
SuperpracticeConnected
Which campaigns brought in signed clients?

ChatGPT.

Your firm’s context, right in the conversation.

Brief me on today’s meetings.
SuperpracticeConnected
Your context is ready.

Claude.

Plan your next move with your firm’s context at hand.

MCP CONNECTION
One connection.
Your choice of AI.

Any MCP-compatible harness.

Your choice of assistant, agent, or workspace.

Connected to your firm

Integrate with all your tools.

Connect all the legal tools your firm runs on. Keep client information moving into the systems your team already uses.

Connect your advertising channels to client acquisition and revenue. Send client information to Clio directly, or use webhooks for tools like PracticePanther, MyCase, and Filevine.

Privacy & data protection

Your firm’s data stays your firm’s data

Client confidentiality is the foundation of legal practice, so we built Superpractice around it. Our text AI requests have zero data retention with model providers; live voice is not covered yet. No AI model is ever trained on data that identifies your firm, your clients, or your matters.

AI model providers.

  • Zero data retention on text AI requests. Live voice is not covered yet
  • Text prompt and output copies are not retained by model providers after the request completes
  • Never used to train the providers’ models

Training & de-identification.

  • No AI model is trained on data that identifies your firm, your clients, or your matters
  • Our terms limit any improvement work to de-identified data that cannot reasonably be traced back
  • We never knowingly reconnect de-identified data to your firm or clients

Client confidentiality.

  • Identifiable client and matter data is treated as your Confidential Information
  • Never published or shared for third-party use without your express authorization

FAQs

How client acquisition runs, and where your team stays in control.

Can't find what you're looking for? Ask us before the demo.

Can't find what you're looking for? Ask us before the demo.