Grow your law firm with AI
The AI-native platform that runs your marketing, answers your calls, and traces every client from the first ad click to the signed retainer.
Powering innovative law firms
The old playbook for growing a law firm is officially legacy
Referrals you can’t forecast, an agency that sends reports instead of clients, and a dozen disconnected tools that never talk to each other. It got firms this far. It won’t carry them into the AI era.
The next decade of clients won’t come from a pile of disconnected tools. It comes from one brain, powered by AI.
Marketing, conversion, and intelligence, working as one
They were never meant to live in separate tools. Superpractice runs all three on one shared brain, where every ad, call, meeting, and matter feeds the same intelligence and points back to your firm.
SEO, ads, website, and reviews bring the right clients in, everywhere they search.
Calls answered, leads scored, and meetings worked, until interest becomes a retainer.
Forecasts, attribution, and coaching from one source of truth that sees it all.
Show up everywhere your next client is searching
From Google to ChatGPT, AI agents run your content, ads, and reputation so the right clients find you first, and every dollar is pointed at the searches that sign retainers.
Own every place your next client is looking
Google Ads, Local Services Ads, organic SEO, Meta, and the AI assistants people now ask first, all run together so your firm shows up wherever the search starts.
Get found online→
Google Ads4,210 clicks+38%· 128 leads$214K revenue
Meta Ads3,360 clicks+17%· 47 leads$71K revenueEvery channel, one budget, one source of truth
Paid, organic, and AI search run under one attribution layer, with the Google Ad Agent auditing spend every morning, killing what never converts, and tracing every dollar to the clients it signed.
Predictable client acquisition→Google Ads$6.8K spend19 clients$214K revenueMeta Ads$3.2K spend6 clients$71K revenueTurn more of your leads into signed clients
Every call answered, every lead scored, every meeting booked and worked. The conversion system closes the leak between an inquiry and a retainer, day and night.
Answered in seconds, scored on the signals that sign
AI voice agents answer 24/7 and call new leads back in seconds, while lead scoring grades every contact so your team works the hottest cases first.
Lead conversion→Every meeting graded, every commitment a task
Meeting Intelligence scores each meeting against your own playbook, turns the patterns into coaching, and creates the follow-up tasks automatically.
Meeting Intelligence→Always know the number, and the next best move
Forecasts, attribution, and a daily action queue, all computed from one source of truth, so you stop guessing about what drives revenue and start deciding with evidence.
Every signed client, traced to the dollar that won it
Attribution stitches every touchpoint into one journey per client across 48 channels, including AI search, so credit and budget land where they belong.
Marketing ROI→Know in June whether you hit goal in December
Sales Intelligence forecasts revenue from your own close rates, velocity, and pipeline history, and turns any shortfall into this month’s to-do list.
Sales Intelligence→Most firms are flying blind. The AI-native ones aren’t.
Law firm growth has run on guesswork for decades. Superpractice replaces every blind spot with a number, so you know what a client costs, what your marketing returns, and which move comes next.
Superpractice traces every signed client to the dollar that won it. No more guessing what your money buys.
The agency era is ending. The AI-native firm is winning.
Agencies and in-house marketers were built for a world before AI. Superpractice runs the same work faster, cheaper, and accountable to the only number that matters.
We earn the relationship every month, with month-to-month pricing, full attribution, and clear reporting.
Building the future
of law firm growth
One platform. Ads, agents, strategy, attribution, optimization.
Everything law firms need to grow—nothing they don't.
New client opportunities delivered for our clients.
Attributed revenue generated for law firms using Superpractice.
Prior results do not guarantee a similar outcome.
Integrate or replace
Plug into almost any software law firms use today—or run Superpractice as your all-in-one front-of-house stack. We connect to CRMs, call tracking, scheduling, intake, billing, and more.
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