ChatGPT.
Your firm’s context, right in the conversation.

From first click to signed engagement. AI brings in leads, follows up, and gets clients ready for your legal team.
Powering innovative law firms
The ads. The calls. The intake. The follow-up. Every handoff takes someone’s time. And when the work stops, potential clients move on.
One client acquisition OS, run by AI.
Your marketing and intake belong in the same operation. Superpractice connects where people find you with what happens next.
Reach potential clients on Google, in AI answers from ChatGPT and Claude, and on social channels like Instagram. See which sources turn into signed clients.
Explore client acquisition→Your Procedures guide the work. Voice and SMS agents carry it out—from intake and follow-up to a signed engagement and a handoff to your legal team.
Give your agents a goal, your firm’s context, and permission to act. Procedures coordinate calls, follow-up, and team handoffs, adjusting the next step as each conversation unfolds.
Explore Procedures→They carry the context from one action to the next, follow your rules and approvals, and know when to wait, stop, or bring in your team.
A lead asks for a call. Your Procedure sends a voice agent at the right time. No answer? Your SMS agent follows up. Every reply informs the next action, with the same context across the conversation.
Explore your AI agents→Your marketing, leads, clients, matters, and performance data—in context. Reach your assistant in iMessage, in the app, or by voice call.
Your assistant works with the context of your firm. Create tasks, draft messages, and review actions that need your approval, right in the conversation.
Explore your assistant→Strategy, ads, creative, and sites, connected to signed clients and revenue.
New client opportunities delivered for our clients.
Attributed revenue generated for law firms using Superpractice.
Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness. Ask questions and get work done without switching apps.
Your firm’s context, right in the conversation.
Plan your next move with your firm’s context at hand.
Your choice of assistant, agent, or workspace.
Connect all the legal tools your firm runs on. Keep client information moving into the systems your team already uses.
Connect your advertising channels to client acquisition and revenue. Send client information to Clio directly, or use webhooks for tools like PracticePanther, MyCase, and Filevine.
Client confidentiality is the foundation of legal practice, so we built Superpractice around it. Our text AI requests have zero data retention with model providers; live voice is not covered yet. No AI model is ever trained on data that identifies your firm, your clients, or your matters.
How client acquisition runs, and where your team stays in control.
Can't find what you're looking for? Ask us before the demo.
Can't find what you're looking for? Ask us before the demo.
AI-powered client acquisition for law firms. Launch in days, track every lead, and cancel without a long-term agency contract.