Andrew Rapacke walks through a startup office at night as engineers work at their desks.

AI video production

Cinematic law firm video production. Made entirely with AI.

Superpractice is an AI video house for law firms. We make cinematic commercials and video ads entirely with AI, then run them in the campaigns that bring in your clients.

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Client filmThe Clone · Rapacke Law Group

Starring you. Your AI avatar, your voice, your firm.

We build your AI avatar from a few photos you upload and clone your voice from a sample you record, then make you the star of your firm’s commercial. No film crew, no day off.

  1. 01

    Upload a few photos

    A headshot and a three-quarter angle.

  2. 02

    Record a voice sample

    About 40 seconds, in a quiet room.

  3. 03

    Approve the script

    Line by line, before anything is made.

  4. 04

    You star in the film

    As your AI avatar, in your own voice.

Your avatar and voice are made only from the photos and recording you provide, and used only in your firm’s films. Everyone else on screen is an original character, never a real actor.

Andrew Rapacke, as his AI avatar, speaks to camera under a spotlight in The Clone.
Andrew Rapacke stars in The Clone as his AI avatar, narrating in his own cloned voice.

Client film · Rapacke Law Group

The Clone. An IP firm’s commercial for software founders.

Delivered as a 60-second film and a 47-second cut for ads.

  1. 00:06
  2. 00:14
  3. 00:22
  4. 00:30
  5. 00:42
  6. 00:50

Watch the work. Written, cast and cut in house.

How a film gets made. Every step approved.

  1. An attorney at a whiteboard covered in figures, under the words cost per client.
    01

    Brief and script

    We start with the client your film is for, then write the script line by line around them. Every line is approved before anything is made.

    From The Missing Number
  2. Marcus, an original character cast for Become.
    Marcus
    Ingrid, an original character cast for Become.
    Ingrid
    Daniel, an original character cast for Become.
    Daniel
    02

    Cast

    Your attorneys appear from their own photos and voice recordings. Everyone else is an original character created for your film, never a real actor’s face or voice.

    From Become
  3. 01
    02
    03
    04
    03

    Storyboard

    Each shot gets an approved still and its place in the shot manifest, so you see the whole film before anything moves.

    From Become
  4. An attorney at his desk in the desert, facing a glass boardroom full of people.
    04

    Shot by shot

    Every shot is generated, reviewed and approved on its own, then rendered at full resolution. A weak take is made again from scratch, never patched.

    From The Best Lawyer
  5. An attorney studies a search results page on his monitor at night.
    05

    Edit, voice and music

    The cut comes together with the narration, music and sound, your real screens, and an end card built from your brand kit.

    From The Best Lawyer
  6. A bus shelter ad for a law firm on a sunny Miami street.
    06

    Cut for ads

    Films are delivered in the lengths and shapes your campaigns need, landscape and vertical, with captions or without.

    From The Missing Number

From the shot manifest · The Best Lawyer

  1. RC4Open
  2. RC55Open
  3. RC57Open
  4. RC7Chaos
  5. RC8Chaos
  6. RC18Chaos
  7. RC24Enough
  8. RC29Enough
  9. RC33Enough
  10. RC40Always on
  11. RC41Life
  12. RC44Life
  13. RC45Machine

Made to bring in clients. Measured in signed ones.

Every film runs as video ads on Instagram, YouTube and Meta, in campaigns we manage for your firm. Attribution traces each signed client back to the ad that started it.

Watched the ad · Mar 2Illustration · one signed client, tracedVideo adsInstagramYouTubeMetaOne client recordEvery touch, one timelineClicked through · Mar 2MeetingBooked with contextBooked a meeting · Mar 9Signed engagementRevenue recordedRevenue is credited back to the Instagram ad that started it.
  1. Illustration · one signed client, tracedInstagramYouTubeMetaWatched the ad · Mar 2
  2. One client recordEvery touch, one timelineClicked through · Mar 2
  3. MeetingBooked with contextBooked a meeting · Mar 9
  4. Signed engagementRevenue recorded
  5. Revenue is credited back to the Instagram ad that started it.

Skip the shoot. Keep the starring role.

AI video production compared with a traditional shoot
TopicAI productionTraditional shoot
Your attorney’s timeUpload a few photos and record a voice sample.A shoot day on set, often more than one.
CostScoped per firm. No crew, gear, location or talent fees.Crew, gear, locations, talent and editing, each billed.
Crew and locationsNone to book. Sets, cities and eras are created for the film.Crew, gear, permits and location days.
RevisionsA change means a new take of one shot.A change on camera means a reshoot.
FormatsLandscape and vertical cuts from the same film.Depends on what was framed on the day.

Questions firms ask.

Is the video really made entirely with AI?

Yes. Every shot in these films was generated with AI. Our team writes the script, directs and approves each shot, and builds the edit with the voice, music and end card.

How does AI video compare with a traditional shoot?

There is no crew, studio or location day to pay for, and your attorney never spends a day on set. A change means a new take of one shot rather than a reshoot, and the same film is cut for landscape and vertical placements. Time goes into the script and the approvals instead of scheduling. Each film is still scoped on its own, so we quote yours after a meeting.

Can our attorneys appear in the film?

Yes. An attorney appears only from photos and a voice recording they provide for the film. Everyone else on screen is an original character created for it. We never use a real actor’s face or voice.

Do bar advertising rules apply to AI video?

Yes. ABA Model Rule 7.1 says a lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services, and state rules build on it. Some states ask for more. Florida, for example, requires a disclaimer for a dramatization and for an actor portraying a person in a specific profession (Rules 4-7.13(b)(6) and (b)(7)). Our films can carry an on-screen disclosure, as The Best Lawyer does, and you approve the script line by line before anything is made.

What do we need to provide?

Photos of any attorney who appears, a short voice recording, your logo and brand guide, and the claims, offer and contact details the film should carry.

What does AI video production cost?

Video is scoped per firm, so there is no list price. Firms that bundle services get custom scopes and preferred pricing. Book a demo and we will scope your film with you.

Sources ABA Model Rule 7.1 · Florida Bar advertising checklist

Your firm, on screen. Working on every campaign.

Video is scoped per firm. See how plans and bundles work.

Book a demo