- Last checked
- Citations
- 265
- Reviewed by
- Superpractice team
Injury clicks cost about $121 to $579 each in Superpractice’s October 2026 ad data, so you need to know which ones become signed cases. Rankings.io ranks first on this list of the best personal injury marketing companies. Superpractice publishes the list and ranks second, and Grow Law is third. What separates them is who can show you the signed cases your spend produced.
The ranking
Superpracticeassessmenthow we judge
1. Rankings.io
Weighted score 90 / 100
- Attribution, weight 18%: 4 of 4
- Paid media, weight 15%: 4 of 4
- SEO and content, weight 15%: 4 of 4
- Practice focus, weight 15%: 4 of 4
- AI search visibility, weight 8%: 4 of 4
- Data and asset ownership, weight 11%: 3 of 4
- Reporting, weight 8%: 4 of 4
- Pricing and terms, weight 10%: 1 of 4
Best for a personal injury firm that wants a legal-only agency built around injury work, month to month, with every account in its own name.Strength
A strong pick if you want to own everything it builds. Every asset and ad account is yours, and it never runs your ads from accounts it controls. Injury is its main specialty, and for injury firms it also tracks speed to lead and follow-up. Monthly and quarterly reviews tie the work to signed cases and revenue.[16][17][19][21][2]rankings.io/faqrankings.io/services/google-ads-for-lawyersrankings.iorankings.io/services/personal-injury-lawyer-marketingNov 7, 2026Limitation
Prices come only from a discovery call. Its pages describe no AI agents or voice agents working inquiries with your team, and no client dashboard. ChatGPT Ads can’t yet be traced to a signed case.[22][27][28][3]checked rankings.io/services/personal-injury-lawyer-marketingchecked rankings.iorankings.io/services/chatgpt-adsNov 7, 2026Pricing
- Not met: Clear pricing
- Not met: What’s included
- Met: No long contract
Not published. Pricing is built around your goals in a discovery call. Engagements are month to month with no long-term contract, and Local Services Ads management is a flat fee at any budget.[22][25][29]checked rankings.io/services/personal-injury-lawyer-marketingrankings.io/faqrankings.io/services/google-local-service-ads-for-lawyersNov 7, 20262. Superpractice
Weighted score 88 / 100
- Attribution, weight 18%: 4 of 4
- Paid media, weight 15%: 4 of 4
- SEO and content, weight 15%: 4 of 4
- Practice focus, weight 15%: 3 of 4
- AI search visibility, weight 8%: 4 of 4
- Data and asset ownership, weight 11%: 2 of 4
- Reporting, weight 8%: 4 of 4
- Pricing and terms, weight 10%: 3 of 4
Best for a personal injury firm that wants its marketing, attribution and AI agents working alongside its team in one CRM, month to month.Strength
The pick if you want your ads, CRM and signed-client tracking in one growth system. Every ads plan includes its CRM, and its AI agents call, text and email leads alongside your team. Every campaign is tied to the signed cases it produces, while your team handles every conversation. Video ads star your AI avatar, with no shoot.[70][71][72][52][73]superpractice.com · Nov 8, 2026superpractice.com/pricing · Nov 7, 2026superpractice.com/features/procedures · Nov 7, 2026superpractice.com/personal-injury-law-firm-marketing · Nov 7, 2026Limitation
Google Ads run in your own accounts, and you keep your data. A website is yours after 12 paid months or a buyout. Landing pages, ad creative and tracking numbers stay with it. SEO, websites and voice agents are separate plans, and the $997 plan runs one ad channel.[47][46][48][49][37][74][75][54][34][76]docs.superpractice.com/google-ads · Nov 8, 2026superpractice.com/terms · Nov 9, 2026superpractice.com/pricing · Nov 9, 2026Pricing
- Met: Clear pricing
- Met: What’s included
- Met: No long contract
3. Grow Law
Weighted score 86 / 100
- Attribution, weight 18%: 4 of 4
- Paid media, weight 15%: 4 of 4
- SEO and content, weight 15%: 4 of 4
- Practice focus, weight 15%: 3 of 4
- AI search visibility, weight 8%: 4 of 4
- Data and asset ownership, weight 11%: 3 of 4
- Reporting, weight 8%: 4 of 4
- Pricing and terms, weight 10%: 1 of 4
Best for a personal injury firm that wants listed starting prices for ads and SEO, with signed cases checked in its own CRM.Strength
A good pick if you want a starting price before you call. Its ad and SEO starting fees are listed. Signed cases are checked in your CRM and tied back to spend. A live portal shows leads, spend and return between monthly reviews. Personal injury is among the many practices it serves.[106][112][113][79][101][99][114]growlaw.co/pricing · Nov 8, 2026growlaw.co/law-firm-ppc · Nov 7, 2026growlaw.co/pricing-seo · Nov 7, 2026growlaw.co · Nov 7, 2026growlaw.co/attorney-lead-generation · Nov 7, 2026growlaw.co/company-facts · Nov 7, 2026Limitation
Its pages describe no call answering, AI agents or CRM of its own, so your team works every lead. Ownership is yours from day one on the homepage but only once paid for on other pages.[115][116][117][97][98]checked growlaw.co/company-factschecked growlaw.cogrowlaw.co/attorney-lead-generationNov 7, 2026Pricing
- Not met: Clear pricing
- Not met: What’s included
- Met: No long contract
Starting prices only, with no setup fee or long-term contract. Ad management starts at $1,450 a month up to $10,000 in spend, then 15% above that. SEO starts at $2,500, and ad spend is billed to you.[103][107][110][112][118][113][108]growlaw.co/pricing-seo · Nov 8, 2026growlaw.co · Nov 7, 2026growlaw.co/criminal-defense-lawyer-seo · Nov 7, 2026growlaw.co/law-firm-ppc · Nov 7, 2026growlaw.co/pricing-ppc · Nov 7, 20264. Juris Digital
Weighted score 77 / 100
- Attribution, weight 18%: 4 of 4
- Paid media, weight 15%: 4 of 4
- SEO and content, weight 15%: 3 of 4
- Practice focus, weight 15%: 3 of 4
- AI search visibility, weight 8%: 4 of 4
- Data and asset ownership, weight 11%: 2 of 4
- Reporting, weight 8%: 4 of 4
- Pricing and terms, weight 10%: 0 of 4
Best for a personal injury firm that wants cost per signed case as the main measure, tracked inside the CRM it already uses.Strength
The best fit if you keep your own CRM and want careful measurement. Cost per signed case is its main measure, tracked inside Clio, Filevine and other systems. Reports show unmatched outcomes instead of crediting every case to an ad. AI search is tracked through to signed matters. Personal injury is first on its client list.[119][145][121][128][146]jurisdigital.com/facts-about-juris-digitaljurisdigital.com/guides/paid-media-buyers-guidejurisdigital.com/services/geoNov 7, 2026Limitation
Expect a long commitment. The homepage asks for 12 months, JurisPage runs 24, and cancelling takes 30 days’ notice before a month starts. Its pages don’t say who owns the ad accounts and describe no AI agents or CRM of its own.[141][142][143][131][147][148]jurisdigital.comjurisdigital.com/services/jurispagejurisdigital.com/terms-and-conditionsNov 7, 2026Pricing
- Not met: Clear pricing
- Not met: What’s included
- Not met: No long contract
Ranges only. JurisPage costs $2,000 to $4,000 a month on a 24-month term, and established firms pay $5,000 to $50,000+. Ad management is 20% of spend plus setup, with a $3,000 minimum spend and no long-term contract.[135][142][136][138][139][144]jurisdigital.com/llm-infojurisdigital.com/services/jurispagejurisdigital.com/services/ppc-law-firmsNov 7, 20265. Scorpion
Weighted score 72 / 100
- Attribution, weight 18%: 4 of 4
- Paid media, weight 15%: 4 of 4
- SEO and content, weight 15%: 2 of 4
- Practice focus, weight 15%: 3 of 4
- AI search visibility, weight 8%: 2 of 4
- Data and asset ownership, weight 11%: 3 of 4
- Reporting, weight 8%: 4 of 4
- Pricing and terms, weight 10%: 0 of 4
Best for a personal injury firm that wants AI intake tools and a Clio-connected revenue view from the company that runs its marketing, on a 12-month technology term.Strength
A strong pick if you want AI intake tools from the same company as your marketing. Its AI answers calls, qualifies callers and books meetings around the clock. Every new lead is scored for quality and case value. Reports show case value by source and cost per signed client, and leads flow into Clio.[175][176][177][149][178]scorpion.co/law-firms/marketing-solutions/convertscorpion.co/law-firmsscorpion.co/about-us/partnerships/clioNov 7, 2026Limitation
The catch is leaving. Sites run on Scorpion’s own system, so after the usual 12-month term you rebuild from static files. Its exit terms don’t name your Google or Meta ad accounts, and no prices are published. It also serves other industries.[179][173][165][166][171][180]scorpion.co/faqchecked scorpion.co/sitemap.xmlscorpion.co/about-us/partnershipsNov 7, 2026Pricing
- Not met: Clear pricing
- Not met: What’s included
- Not met: No long contract
Not published, and the cost depends on your goals. SEO and its technology usually carry a 12-month contract, while ads usually run month to month.[171][172][173][174]checked scorpion.co/sitemap.xmlscorpion.co/faqNov 7, 20266. SMB Team
Weighted score 67 / 100
- Attribution, weight 18%: 4 of 4
- Paid media, weight 15%: 4 of 4
- SEO and content, weight 15%: 3 of 4
- Practice focus, weight 15%: 2 of 4
- AI search visibility, weight 8%: 2 of 4
- Data and asset ownership, weight 11%: 1 of 4
- Reporting, weight 8%: 4 of 4
- Pricing and terms, weight 10%: 0 of 4
Best for a personal injury firm that wants ads and SEO plus intake staff, finance help and coaching from one partner, and accepts a one-year agreement.Strength
The pick if you want more than marketing from one partner. Beyond ads and SEO it adds human intake staff, a fractional CFO and COO, and owner coaching. It reports cost per lead and cost per signed case, with Meta, search and Local Services ads in one dashboard. Its personal injury page offers a PPC, SEO or full plan.[200][201][202][203][204][181][194][195]smbteam.comsmbteam.com/intake-ossmbteam.com/profit-ossmbteam.com/freedom-ossmbteam.com/law-firm-marketingsmbteam.com/law-firm-marketing/google-lsasmbteam.com/law-firm-marketing/personal-injuryNov 7, 2026Limitation
You commit for a year with no early exit. Its web design page says you own the site, but its terms say SMB Team owns the assets during the term. Earlier ownership costs $10,000, plus $4,837 per asset group to transfer.[198][199][190][205][191][192]smbteam.com/terms-and-conditions · Nov 7, 2026smbteam.com/law-firm-marketing/web-design · Nov 9, 2026Pricing
- Not met: Clear pricing
- Not met: What’s included
- Not met: No long contract
Not published, except its AI agent workspace at $350 a user a month for up to four users. Agreements last a year and renew yearly. Ad management isn’t billed as a share of ad spend.[196][197][198][206]checked smbteam.comsmbteam.com/aios/law-firm-ai-workforce-pro/pricingsmbteam.com/terms-and-conditionssmbteam.com/law-firm-marketing/ppcNov 7, 20267. FirmPilot
Weighted score 63 / 100
- Attribution, weight 18%: 3 of 4
- Paid media, weight 15%: 3 of 4
- SEO and content, weight 15%: 3 of 4
- Practice focus, weight 15%: 3 of 4
- AI search visibility, weight 8%: 2 of 4
- Data and asset ownership, weight 11%: 1 of 4
- Reporting, weight 8%: 3 of 4
- Pricing and terms, weight 10%: 1 of 4
Best for a personal injury firm that wants AI to write its content and run its Google Ads for a flat monthly fee, while its own team handles every inquiry.Strength
The pick if you want AI running your content and Google Ads for a flat fee. It writes your pages, builds links and tunes your ads daily with no cut of ad spend. Once your CRM is connected, it traces a retained client to the search that started it. Personal injury is among the practices it lists.[214][210][228][215][216][211][212][207][235]firmpilot.com/services/seofirmpilot.com/services/ppcfirmpilot.com/pricingfirmpilot.com/practice-area/solo-law-firmsfirmpilot.comNov 7, 2026Limitation
You sign for 6 or 12 months, and no month-to-month option is stated. Its pages don’t say who owns the ad accounts, content or data when you leave. They describe no website builds, Local Services Ads or human review of AI writing.[233][234][221][236][213][237]firmpilot.com/services/seochecked firmpilot.com/sitemap_index.xmlfirmpilot.com/servicesNov 7, 2026Pricing
- Met: Clear pricing
- Not met: What’s included
- Not met: No long contract
Published flat fees of $4,250, $6,900 and $9,250 a month, with no markup on ad spend. You commit for 6 months, or 12 to save more. The pricing page doesn’t list what each plan includes.[226][228][229][233]firmpilot.com/pricingfirmpilot.com/servicesfirmpilot.com/services/seoNov 7, 20268. LawRank
Weighted score 49 / 100
- Attribution, weight 18%: 1 of 4
- Paid media, weight 15%: 3 of 4
- SEO and content, weight 15%: 3 of 4
- Practice focus, weight 15%: 2 of 4
- AI search visibility, weight 8%: 3 of 4
- Data and asset ownership, weight 11%: 1 of 4
- Reporting, weight 8%: 3 of 4
- Pricing and terms, weight 10%: 0 of 4
Best for a personal injury firm that wants an SEO-first legal agency with attorney-written content and Spanish-speaking staff, and will track signed cases itself.Strength
The pick if SEO is your main channel and you serve Spanish speakers. Attorneys and JDs write its content through an eight-step accuracy check. Both founders and 80% of staff speak Spanish, and it offers market exclusivity. Monthly reports track how often AI tools mention your firm. Personal injury is one of its main practices.[247][263][264][249][256]lawrank.com/services/seolawrank.com/services/aiolawrank.com/services/ppc/learn-moreNov 7, 2026Limitation
Reporting stops at leads. Its pages describe call tracking and cost per acquisition but not tracing a signed client to its source. SEO prices and terms aren’t published, and ownership is stated only for the website. AI search work is sold only with SEO.[238][239][240][257][262][251][252][250]lawrank.com/services/ppcchecked lawrank.com/services/seolawrank.com/services/law-firm-web-designlawrank.com/services/aioNov 7, 2026Pricing
- Not met: Clear pricing
- Not met: What’s included
- Not met: No long contract
SEO isn’t priced publicly and depends on your market. Ads run on short contracts, and you pay Google directly for clicks. Hosting is $99 a month unless you’re an SEO client.[257][261][265][260]checked lawrank.com/services/seolawrank.com/services/ppclawrank.comlawrank.com/frequently-asked-questionsNov 7, 2026
See which of your marketing signs clients.
Superpractice runs your client acquisition and traces every signed client back to the source that brought them in. Your team stays in control of every relationship.
Superpractice publishes this list and ranks in it.
How this list was scored
Law firm marketing agencies. For a personal injury firm paying several hundred dollars a click and hiring one company to turn those clicks into signed cases it can trace. Best means the company whose pages say the most about tracing a signed case back to the click, with the firm owning what is built and seeing results often. Evidence date November 7, 2026.
Criteria and weights
AttributionWeight 18%Can the firm trace a signed client back to the source that produced it?
- 0States it does not offer this.
- 1Offered only as a narrow add-on or for one channel.
- 2Offered, described in general terms.
- 3Offered, with stated scope, cadence or method.
- 4Offered, with stated scope and measurement tied to signed clients or revenue.
Paid mediaWeight 15%Which paid channels does it manage?
- 0States it does not offer this.
- 1Offered only as a narrow add-on or for one channel.
- 2Offered, described in general terms.
- 3Offered, with stated scope, cadence or method.
- 4Offered, with stated scope and measurement tied to signed clients or revenue.
SEO and contentWeight 15%Does it run SEO and publish content for the firm?
- 0States it does not offer this.
- 1Offered only as a narrow add-on or for one channel.
- 2Offered, described in general terms.
- 3Offered, with stated scope, cadence or method.
- 4Offered, with stated scope and measurement tied to signed clients or revenue.
Practice focusWeight 15%Does the company say this practice is its focus, and describe work built for it?
- 1The practice appears only in a list of practices served.
- 2A page for this practice describes services in general terms.
- 3A page for this practice describes methods built for it.
- 4The company names this practice as its main focus, or serves only this practice, and describes services built for it.
Results are recorded but never scored.
AI search visibilityWeight 8%Does it work on being found and cited in AI answers, and how is that measured?
- 0States it does not offer this.
- 1Offered only as a narrow add-on or for one channel.
- 2Offered, described in general terms.
- 3Offered, with stated scope, cadence or method.
- 4Offered, with stated scope and measurement tied to signed clients or revenue.
Data and asset ownershipTop score 3Weight 11%Who owns the website, ad accounts, content and data, and what leaves with the firm?
- 3The assets that leave with the firm are stated, with any conditions shown.
Level 4 asks for measurement tied to signed clients or revenue, which ownership can’t have.
ReportingWeight 8%What does the firm see, and how often?
- 0States it does not offer this.
- 1Offered only as a narrow add-on or for one channel.
- 2Offered, described in general terms.
- 3Offered, with stated scope, cadence or method.
- 4Offered, with stated scope and measurement tied to signed clients or revenue.
Pricing and termsTop score 3Weight 10%Are full prices published, is every extra charge stated, and can the firm leave without a long contract?
- 0No part is met. Not publishing prices or terms scores 0.
- 1One of the three parts is met.
- 2Two of the three parts are met.
- 3All three parts are met.
- Clear pricing. A published price for every standard plan.
- What’s included. Setup fees, add-ons, overage and seat charges are stated, so a firm can work out its monthly cost.
- No long contract. Month to month or cancel anytime, with no exit fee and no payment for the rest of a term.
Video production prices count only on the video list. A low price adds no points.
Not on this list
- Only companies whose own pages state personal injury work are ranked. Crisp’s pages describe coaching, filmed video and social and streaming ads rather than injury marketing, so it is not scored here.
- These lists compare companies that run your marketing. Intake software and answering services such as Clio Grow and Smith.ai are ranked on their own lists.
- Agencies whose pages we haven’t reviewed yet aren’t scored.
- Price level isn’t scored. Pricing and terms looks at whether prices and terms are published in full, never at whether they are low.
The best pick for each situation
Rankings.io
Best for a personal injury firm that wants a legal-only agency built around the practice.
Injury is its main specialty. It runs Google, Local Services, social and ChatGPT ads. Reports include cost per case, and every asset and ad account is yours.[19][4][5][6][7][1][16][17]rankings.iorankings.io/services/google-ads-for-lawyersrankings.io/services/google-local-service-ads-for-lawyersrankings.io/services/paid-socialrankings.io/services/chatgpt-adsrankings.io/faqNov 7, 2026Superpractice
Best for a firm that wants the marketing, the CRM and AI agents in one month-to-month plan.
Every ads plan includes its CRM and tracking from ad click to signed client, month to month. Its AI agents work alongside your team.[71][30][77][72]superpractice.com/pricingsuperpractice.com/features/proceduresNov 7, 2026Grow Law
Best for a firm that wants starting prices up front and signed cases checked in its own CRM.
Ad management starts at $1,450 a month and SEO at $2,500. Signed cases are checked in your CRM and shown against spend in a live portal.[112][113][79][81][101]growlaw.co/law-firm-ppcgrowlaw.co/pricing-seogrowlaw.cogrowlaw.co/attorney-lead-generationNov 7, 2026Juris Digital
Best for a firm that judges its marketing by cost per signed case.
Cost per signed case is its main measure. Reports show the cases it can’t match, and AI search is tracked through to signed matters.[119][121][128]jurisdigital.com/facts-about-juris-digitaljurisdigital.com/guides/paid-media-buyers-guidejurisdigital.com/services/geoNov 7, 2026Scorpion
Best for a firm that wants AI intake tools and marketing from one company and runs Clio.
Its AI answers calls and books meetings around the clock, and every lead is scored. Its Clio connection sends leads in and brings case values back, on a 12-month technology term.[175][176][177][178][150][173]scorpion.co/law-firms/marketing-solutions/convertscorpion.co/law-firmsscorpion.co/about-us/partnerships/clioscorpion.co/faqNov 7, 2026
How to choose
- Ask each company to show a signed case in its reports, by source and case type. Ask what it needs from your CRM.
- Price the clicks first. Injury clicks run about $121 to $579, so turning clicks into cases matters more than the management fee.
- Get ownership of the website, ad accounts, content and data in writing. Ask what leaves with you on the last day.
- Match the term to your confidence. Terms here run from month to month to 24 months.
- Decide who answers at 2 a.m. Do it before you buy more clicks. Marketing buys the call, but your intake signs the case.
- Ask how AI search is measured, whether in mentions, referrals or signed clients.
Who should not choose Superpractice
- You want an agency whose main specialty is personal injury.
- You want to keep your current CRM and intake setup and only need a marketing company to feed it.
- You want to own the website and ads from day one. Superpractice keeps the landing pages and ads, and a website is yours after 12 paid months or a buyout.
- You want your video filmed by a crew rather than made with your AI avatar.
- You want coaching, intake staff or finance help from your marketing company.
What should you ask any provider?
Which personal injury marketing company scores highest?
Rankings.io scores highest at 90. Superpractice follows at 88, and Grow Law is third at 86. Superpractice publishes this list, and the weights were published before any company was scored. Pricing and terms and Practice focus were added later, and every company was scored again.
Why doesn’t Superpractice rank first on its own list?
It scores 4 on five of eight criteria, 3 on Practice focus and 3 of 3 on Pricing and terms. It scores 2 on ownership because it keeps the landing pages and ads, where Grow Law and Rankings.io score 3. Rankings.io also scores 4 on Practice focus.
Is a company marked down for not publishing prices?
Yes, on Pricing and terms, which is 10% of the score. It checks for full published prices, every extra charge stated and no minimum term or exit fee. A company that doesn’t publish prices or terms scores 0 there. Low prices never score higher.
What should a personal injury click cost, and why does it matter?
In Superpractice’s October 2026 ad data, injury clicks averaged about $121 to $579 by case type. At those prices, knowing which clicks became signed cases matters most. The [personal injury marketing guide](/personal-injury-law-firm-marketing) lists costs by search term.
Which companies here answer the phone or follow up with leads?
Ask each one. Several leave the inquiry to your intake team. Scorpion describes AI that answers and books, and Superpractice describes AI agents that call, text and email alongside your team. None replaces your team’s conversations with clients.
How often is this list checked?
Each source shows the date it was checked. Companies change their services and prices, and we can’t catch every change. Send corrections to hello@superpractice.com, and the change log records every edit.
How we made this page
- Built only from each company’s public pages as read on November 7, 2026. We didn’t test any service, and Superpractice has no customer, partner or affiliate tie to any company here.
- Superpractice publishes this list and appears on it. The weights were set before any company was scored. Pricing and terms and Practice focus were added after the first ranking, and every company was scored again.
- Attribution carries the most weight because tracing a signed case to its source is the job this list is about.
- Practice focus measures how far a company’s own pages build its services around personal injury, from a name in a list to its main specialty.
- Superpractice ranks second at 88 on the same rubric as everyone else. It scores 2 on ownership because it keeps the landing pages and ads it makes. A website is yours after 12 paid months or a buyout.
- Superpractice publishes its own prices and terms, so it gains from Pricing and terms. It scores 3 of 3 there, and Grow Law and Rankings.io score 1.
- Rankings.io ranks first because its pages name personal injury as its primary practice. No other company here scores 4 on Practice focus.
- The top score on ownership is 3 for everyone, Superpractice included, because the top level asks for measurement tied to signed clients.
- When a company’s pages don’t describe something, it may still offer it, so ask the company.
- Results any company reports about itself, Superpractice included, are not scored. Third-party reviews and ratings are out of scope.
- SMB Team’s web design page and its terms describe ownership differently, and both are quoted. Where Grow Law or LawRank pages disagree, the point is left out or both sides are shown.
- Services, prices and terms change. Where a company doesn’t publish a detail, the entry says so instead of guessing.
- We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.
- Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.
- First draft for review.
- Scores now match our other ranked lists wherever the same sources apply. Rankings.io data and asset ownership falls from 4 to 3. A 4 needs results tied to signed clients, which ownership can’t show, so 3 is the top score for every company. SMB Team SEO and content rises from 2 to 3, the score its SEO page gets on our other lists. Grow Law and Rankings.io now tie at 89 on identical scores and are listed alphabetically. Superpractice stays fourth at 84. Added Superpractice’s one-system design.
- Re-scored Superpractice against its docs and terms. SEO and content rises from 3 to 4, because its SEO plans trace every client to the article, page or AI answer that brought them in. Ownership rises from 1 to 2, because it works in the firm’s own Google Ads accounts and the firm keeps its data, while its terms keep the website, landing pages, creative, content and tracking numbers. Superpractice now ranks first at 93.
- Added Pricing and terms at 10% and rescored the list. No rank changed, and Superpractice’s lead over Grow Law and Rankings.io grows from 3.75 to 5.75 points.
- Added Practice focus at 15%, scored from each company’s own pages for this practice, and scaled the other weights to fill the rest in the same order. Rankings.io moves from third to second because it names personal injury as its primary practice, and Grow Law moves to third. Superpractice stays first at 86, 1.75 points ahead.
- Re-read the SEO and AI search pages of Superpractice, Rankings.io and Grow Law. Rankings.io and Grow Law rise from 3 to 4 on SEO and content and on AI search visibility, because their own pages tie that work to signed cases. Superpractice stays at 4 on both. Rankings.io moves to first at 90 and Grow Law to second. Superpractice drops to third, 0.25 points behind Grow Law.
- Superpractice now includes lead and contact import on every Managed Ads plan, so its pricing and terms score rose from 2 to 3. It moves from third to second at 88, behind Rankings.io at 90, and Grow Law is third at 86. Its ownership lines now follow its November 9 terms.
Spot an error? with the page, the sentence and a source, or email our corrections inbox. Named companies are welcome to use the same route. Each correction is logged on the page.
Cite this list
Superpractice team. Best personal injury marketing companies (2026). Last checked November 7, 2026. https://superpractice.com/best/best-personal-injury-marketing-companies
Built only from each company’s own public pages, with every source linked.
Sources
- [1]
Rankings.io states its Google Ads reporting includes call tracking and cost per case.
“Every month, you see what your spend produced: calls, form fills, qualified inquiries, and cost per case. Transparent call tracking shows which campaigns drive cases”
rankings.io/services/google-ads-for-lawyers · checked November 7, 2026
- [2]
Rankings.io states clients receive monthly performance reviews and quarterly business reviews, with reporting tied to revenue and signed cases.
“You also get monthly performance reviews and quarterly business reviews. ... Reporting is tied to the metrics that actually matter, revenue and signed cases”
rankings.io/faq · checked November 7, 2026
- [3]
For ChatGPT Ads, Rankings.io states case-level attribution is not yet available and it reports leads via conversion tracking and UTMs.
“Case-level attribution isn't available yet, and we will not forecast results on a channel this new.”
rankings.io/services/chatgpt-ads · checked November 7, 2026
- [4]
Rankings.io offers Google Search Ads management for law firms, including branded-search defense and practice-specific landing pages.
“We build the campaign structure, ad copy, and practice-specific landing pages for each case type”
rankings.io/services/google-ads-for-lawyers · checked November 7, 2026
- [5]
Rankings.io offers Google Local Services Ads management, including Google Verified setup and lead-by-lead monitoring for credits.
“we handle verification start to finish, from your Google Business Profile to the background check, bar license, and insurance.”
rankings.io/services/google-local-service-ads-for-lawyers · checked November 7, 2026
- [6]
Rankings.io offers paid social advertising, building first on Meta (Facebook and Instagram) and describing LinkedIn and TikTok as options.
“Paid social advertising for law firms uses targeted ads on Facebook, Instagram, LinkedIn, and TikTok to generate case inquiries”
rankings.io/services/paid-social · checked November 7, 2026
- [7]
Rankings.io offers ChatGPT Ads campaign management for law firms and states OpenAI approves legal advertisers case by case.
“Rankings.io builds and manages these campaigns for law firms: the ads and landing pages OpenAI matches on, location targeting down to the zip code”
rankings.io/services/chatgpt-ads · checked November 7, 2026
- [8]
Rankings.io states it reviews every ad and landing page for state bar advertising rules before launch.
“We review every ad and landing page before it goes live, keeping claims, testimonials, and disclaimers within your state's limits.”
rankings.io/services/google-ads-for-lawyers · checked November 7, 2026
- [9]
Rankings.io's law firm SEO service covers content, link building, on-site SEO and local SEO.
“STEP 01 Content ... STEP 02 Linking Building ... STEP 03 On-site SEO ... STEP 04 Local SEO”
rankings.io/services/law-firm-seo · checked November 7, 2026
- [10]
Rankings.io states it measures the success of its law firm SEO work in signed cases and revenue, not traffic or impressions.
“We measure success in signed cases and revenue, not traffic or impressions, and the engagement stays month-to-month.”
rankings.io/services/law-firm-seo · checked November 9, 2026
- [11]
Rankings.io offers an AI SEO / GEO service aimed at earning citations in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews.
“Generative engine optimization (GEO) for law firms is how a law firm earns citations and recommendations in AI answers from ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews.”
rankings.io/services/ai-seo · checked November 7, 2026
- [12]
Rankings.io states its AI visibility service includes an AI visibility analysis, content structured for AI answers, entity and profile work, and monthly tracking and correction.
“We track how often and how accurately AI engines name your firm, correct misinformation when it appears, and adapt as the platforms change.”
rankings.io/services/ai-seo · checked November 7, 2026
- [13]
Rankings.io states the AI visibility tracking it runs is reported monthly, tied to inquiries and signed cases.
“You see the movement in monthly reporting tied to inquiries and signed cases, not impressions.”
rankings.io/services/ai-seo · checked November 9, 2026
- [14]
Rankings.io states it benchmarks a firm’s AI visibility at the start and reports movement monthly, tied to inquiries and signed cases.
“We benchmark that visibility at the start, then report movement monthly, tied to inquiries and signed cases.”
rankings.io/services/ai-seo · checked November 9, 2026
- [15]
Rankings.io states it measures its AI search work in signed cases and revenue, not impressions.
“We measure the work in signed cases and revenue, not impressions, and the engagement stays month-to-month.”
rankings.io/services/ai-seo · checked November 9, 2026
- [16]
Rankings.io states the client owns all assets it produces, including domain, code, content, backlinks, creative, analytics and CRM data.
“You do. Every asset we produce is yours: domain, code, content, backlinks, creative, analytics, CRM data.”
rankings.io/faq · checked November 7, 2026
- [17]
Rankings.io states clients own their Google Ads, LSA and social ad accounts and that it does not run campaigns from accounts it controls.
“We never run your campaigns from an account we control, so if you ever leave, everything goes with you.”
rankings.io/services/google-ads-for-lawyers · checked November 7, 2026
- [18]
Rankings.io states it does not use proprietary platforms that clients cannot leave with, and builds sites on WordPress.
“No hostage situations, no clawbacks, no proprietary platforms you can't leave with.”
rankings.io/faq · checked November 7, 2026
- [19]
Rankings.io states personal injury is its primary specialty, and that it also serves criminal defense, family law, immigration, employment, bankruptcy, estate planning and full-service firms.
“Personal Injury Our specialty. ... WE ALSO SPECIALIZE IN Criminal Defense Family Law Immigration Employment Law Bankruptcy Planning and Probate Full-Service Practice”
rankings.io · checked November 7, 2026
- [20]
Rankings.io’s personal injury page states personal injury is its primary practice.
“Rankings.io has focused on legal marketing for 13 years, with personal injury as our primary practice”
rankings.io/services/personal-injury-lawyer-marketing · checked November 9, 2026
- [21]
Rankings.io states it tracks speed to lead and follow-up alongside the marketing for personal injury clients.
“We track speed to lead and follow-up alongside the marketing, so the demand you pay for converts.”
rankings.io/services/personal-injury-lawyer-marketing · checked November 7, 2026
- [22]
Rankings.io does not publish service pricing and states it builds pricing in a discovery call.
Not publicly disclosed on the pages checked.
rankings.io/services/personal-injury-lawyer-marketing · checked November 7, 2026
- [23]
Rankings.io publishes no fee for any service and no setup or onboarding fee.
Not publicly disclosed on the pages checked.
rankings.io/faq · checked November 8, 2026
- [24]
Asked what the contract term is, Rankings.io’s FAQ answers month-to-month.
“What's the contract term? Month-to-month. No handcuffs.”
rankings.io/faq · checked November 8, 2026
- [25]
Rankings.io states engagements are month-to-month with no long-term contracts.
“Month-to-month. No handcuffs. We have to earn our keep every month.”
rankings.io/faq · checked November 7, 2026
- [26]
Rankings.io publishes no exit fee, early termination fee, cancellation fee or payment of a remaining term, and no client terms of service.
Not publicly disclosed on the pages checked.
rankings.io/legal · checked November 8, 2026
- [27]
Rankings.io’s pages do not describe AI agents or AI voice agents that work inquiries with the firm’s team.
Not publicly disclosed on the pages checked.
rankings.io · checked November 7, 2026
- [28]
Rankings.io does not publicly name a proprietary client software platform, client dashboard product, or specific CRM integrations.
Not publicly disclosed on the pages checked.
rankings.io · checked November 7, 2026
- [29]
Rankings.io states LSA management is a flat fee that does not rise with budget, and its mass tort page describes a flat-rate fee rather than a percentage of ad spend.
“Our management fee stays flat at any budget. Growing the channel never raises it.”
rankings.io/services/google-local-service-ads-for-lawyers · checked November 7, 2026
- [30]
Managed Ads plans include attribution from ad click to signed client.
“full attribution from ad click to signed client”
superpractice.com/pricing · checked November 7, 2026
- [31]
Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking.
“| First-touch & last-touch attribution | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [32]
Every signed client is traced back to the original source.
“Every signed client, traced back to the original source”
superpractice.com/features/attribution · checked November 7, 2026
- [33]
Rainmaker reconciles every channel, campaign and dollar against signed clients into one return number.
“Every channel, campaign, and dollar reconciled against signed clients, one honest return number.”
superpractice.com/features/rainmaker · checked November 7, 2026
- [34]
Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum.
“Google Ads, Meta Ads, LSAs, OpenAI Ads”
superpractice.com/pricing · checked November 7, 2026
- [35]
AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition.
“AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.”
superpractice.com/features/google-ads · checked November 7, 2026
- [36]
Every Managed Ads plan includes AI-powered ad campaign optimization.
“| AI-powered ad campaign optimization | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [37]
The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles.
“Foundation — $1,750/mo”
superpractice.com/pricing · checked November 9, 2026
- [38]
Superpractice’s SEO Content Agent researches, writes, fact-checks and publishes articles built to rank.
“An agent that researches, writes, fact-checks, and publishes articles built to rank.”
superpractice.com/features/seo-content-agent · checked November 7, 2026
- [39]
Superpractice states its agents run eleven steps before an article is published.
“Superpractice agents run eleven steps before an article earns the publish button.”
superpractice.com/features/seo-content-agent · checked November 7, 2026
- [40]
Superpractice’s SEO + AI Search plans state every client is attributed to the article, page or AI answer that brought them in.
“Every client attributed to the article, page, or AI answer that brought them in”
superpractice.com/pricing · checked November 7, 2026
- [41]
Every SEO + AI Search plan includes article-level call, form, client and revenue attribution.
“| Article-level call, form, client, and revenue attribution | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [42]
SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads.
“ChatGPT, Gemini, and AI Overview tracking with fixes to your pages”
superpractice.com/pricing · checked November 7, 2026
- [43]
Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area.
“Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.”
superpractice.com/features/attribution · checked November 7, 2026
- [44]
Attribution recognizes 48 channels, including AI search referrals.
“48 channels recognized, including AI search referrals.”
superpractice.com/features/attribution · checked November 7, 2026
- [45]
A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data.
“The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.”
superpractice.com/pricing · checked November 9, 2026
- [46]
Under the Terms, the firm keeps ownership of its own data.
“Customer retains its ownership rights in Customer Data”
superpractice.com/terms · checked November 9, 2026
- [47]
Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts.
“Changes only ever reach your firm's own connected Google Ads accounts.”
docs.superpractice.com/google-ads · checked November 8, 2026
- [48]
Superpractice’s Terms say the work it creates, including landing pages, ads, ad creatives, marketing copy and images, remains Superpractice’s property. Websites built under a Website plan and SEO articles are the exceptions. The firm’s own data is excluded.
“remain the sole property of Superpractice, except that ownership of Website Deliverables (as defined in Appendix B) passes to you on the Ownership Date”
superpractice.com/terms · checked November 9, 2026
- [49]
Landing pages, ad creative, ad copy, images and tracking numbers made under Managed Ads plans stay Superpractice’s property in every case.
“Landing pages, ad creative, ad copy, images, and tracking numbers created under Managed Ads plans remain Superpractice's property in all cases.”
superpractice.com/terms · checked November 9, 2026
- [50]
Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.
“| AI performance reports | Monthly | Monthly | Weekly |”
superpractice.com/pricing · checked November 7, 2026
- [51]
Revenue forecasting is included in the Scale plan.
“| Revenue forecasting | — | — | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [52]
Superpractice states it runs personal injury marketing for injury firms and connects every campaign to the signed matters it produces, while the firm’s own team handles every conversation.
“Superpractice runs this work for injury firms and connects every campaign to the signed matters it produces, while the firm’s own team handles every conversation.”
superpractice.com/personal-injury-law-firm-marketing · checked November 7, 2026
- [53]
Superpractice’s personal injury guide states the firm sees full attribution data, including qualified leads and live signed cases and fees, by channel and case type.
“Full attribution data, including qualified leads and live signed cases and fees, by channel and case type”
superpractice.com/personal-injury-law-firm-marketing · checked November 9, 2026
- [54]
Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately.
“Scale is $4,000/month plus 10% of ad spend over $10k.”
superpractice.com/pricing · checked November 7, 2026
- [55]
Managed Ads plans are sized by managed ad spend, up to $3,000 a month on Launch, $3,000 to $10,000 on Momentum and $10,000 and above on Scale.
“| Managed ad spend | Up to $3,000/mo | $3,000–$10,000/mo | $10,000+/mo |”
superpractice.com/pricing · checked November 7, 2026
- [56]
Website plans are Presence at $500, Authority at $1,000 and Market Leader at $1,500 a month.
“Presence — $500/mo ... Authority — $1,000/mo (Most popular) ... Market Leader — $1,500/mo”
superpractice.com/pricing · checked November 7, 2026
- [57]
SEO + AI Search plans are $1,750 (Foundation), $3,500 (Authority) and $5,000 (Market Leader) a month.
“Authority — $3,500/mo ... Market Leader — $5,000/mo”
superpractice.com/pricing · checked November 7, 2026
- [58]
The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each.
“| Starter | $250/mo | 100 minutes | $2.00/min |”
superpractice.com/pricing · checked November 9, 2026
- [59]
The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute).
“| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |”
superpractice.com/pricing · checked November 7, 2026
- [60]
The Platform on its own has no platform fee or monthly minimum; the firm pays for the work the AI does.
“There is no platform fee or monthly minimum; you pay for the work the AI does, nothing else.”
superpractice.com/pricing · checked November 7, 2026
- [61]
AI Avatars video credits on the Platform are 10 cents each, capped at $100 a month unless the firm sets its own limit.
“| AI Avatars video credits | 10¢ each, up to $100 a month unless you set your own limit |”
superpractice.com/pricing · checked November 7, 2026
- [62]
Lead and contact import is included on all three Managed Ads plans.
“| Lead and contact import | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 9, 2026
- [63]
Superpractice imports a firm’s existing leads and contacts at no extra cost.
“We also import your existing leads and contacts at no extra cost.”
superpractice.com/pricing · checked November 9, 2026
- [64]
The website build is included in the monthly plan with no separate upfront build fee.
“Included. We design, build, optimize, and publish your site as part of the monthly plan with no separate upfront build fee.”
superpractice.com/pricing · checked November 7, 2026
- [65]
AI credits past a plan’s included amount cost 10¢ each for the first 10,000 a month and 5¢ each after that.
“| AI credits, first 10,000 each month | 10¢ each |”
superpractice.com/pricing · checked November 7, 2026
- [66]
Superpractice does not charge per seat; seats are unlimited for every partner, attorney and staff member.
“No. Seats are unlimited: add every partner, attorney, and staff member.”
superpractice.com/pricing · checked November 7, 2026
- [67]
Superpractice says there is no annual contract, exit fee or minimum term, and a firm can cancel anytime.
“There is no annual contract, exit fee, or minimum term. You can cancel anytime”
superpractice.com/pricing · checked November 9, 2026
- [68]
Under the Terms, marketing plans renew month to month until the firm cancels.
“renews automatically on a month-to-month basis unless terminated”
superpractice.com/terms · checked November 9, 2026
- [69]
Under the Terms, no minimum term or early termination fee applies unless a signed order form states one. A cancellation takes effect at the end of the billing cycle.
“no minimum term or early termination fee applies, and your cancellation takes effect at the end of the billing cycle in which Superpractice receives your notice”
superpractice.com/terms · checked November 9, 2026
- [70]
Superpractice describes itself as one client acquisition operating system, run by AI and experts.
“One client acquisition operating system, run by AI and experts.”
superpractice.com · checked November 8, 2026
- [71]
Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform.
“Superpractice AI-native CRM + client-acquisition platform”
superpractice.com/pricing · checked November 7, 2026
- [72]
Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets.
“They call, text, email, and follow up toward your goals”
superpractice.com/features/procedures · checked November 7, 2026
- [73]
Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot.
“Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.”
superpractice.com · checked November 7, 2026
- [74]
A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform.
“A law firm website designed, built, hosted, and maintained on the Superpractice platform.”
superpractice.com/pricing · checked November 9, 2026
- [75]
AI Voice Agents are sold separately from the Managed Ads plan fee.
“AI Voice Agents are sold separately.”
superpractice.com/pricing · checked November 7, 2026
- [76]
Under the Terms, a firm owns its website after 12 consecutive paid months on a Website plan, or sooner by paying a buyout. Until then the site is licensed to the firm while it subscribes.
“You own your website after twelve (12) consecutive paid months on a Website plan, or sooner by paying the buyout described in Appendix B”
superpractice.com/terms · checked November 9, 2026
- [77]
Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term.
“There is no annual contract, exit fee, or minimum term.”
superpractice.com/pricing · checked November 7, 2026
- [78]
Ad spend is separate and paid directly to the ad platforms.
“Ad spend is separate and paid directly to the ad platforms”
superpractice.com/pricing · checked November 7, 2026
- [79]
Grow Law states signed cases are verified in the client’s CRM and tied back to spend.
“Signed cases are verified in your CRM and tied back to spend.”
growlaw.co · checked November 7, 2026
- [80]
Grow Law’s PPC plans include automated lead tracking with CallRail call tracking.
“Automated Lead Tracking (Including $100 for CallRail Call Tracking)”
growlaw.co/pricing-ppc · checked November 7, 2026
- [81]
Grow Law offers a proprietary Growth Portal (portal.growlaw.co) showing lead quality, signed cases, cost and AI visibility.
“Our Proprietary Growth Portal is one live view of lead quality, signed cases, cost, and AI visibility.”
growlaw.co · checked November 7, 2026
- [82]
Grow Law states the Growth Portal can connect to a firm’s CRM to trace performance from source to signed case, but does not name supported CRMs beyond a Clio example in its website cost calculator.
“When connected to a firm’s CRM and marketing data, it is designed to help the firm trace performance from source to qualified lead and signed case.”
growlaw.co/company-facts · checked November 7, 2026
- [83]
Grow Law’s PPC plans list Google Ads, Local Services Ads, Microsoft (Bing) Ads and Facebook Ads as managed channels, with 2 to 4 channels depending on tier.
“Managed Channels (Google Ads, Local Services Ads, Microsoft (Bing) Ads, Facebook Ads)”
growlaw.co/pricing-ppc · checked November 7, 2026
- [84]
The PPC service page also lists Google Display Ads, Meta Ads, retargeting campaigns and YouTube Ads among its law firm PPC services.
“Meta Ads (Facebook & Instagram)”
growlaw.co/law-firm-ppc · checked November 7, 2026
- [85]
Grow Law’s ChatGPT advertising service covers eligibility, account setup, campaign strategy, creative, landing-page alignment, bidding, conversion setup and reporting inside OpenAI’s Ads Manager Beta.
“ChatGPT advertising services manage eligible sponsored campaigns inside OpenAI's Ads Manager Beta, covering policy and account eligibility, campaign strategy, context hints, creative, landing-page alignment, bidding, conversion setup, and reporting.”
growlaw.co/chatgpt-advertising-services · checked November 7, 2026
- [86]
Grow Law states its PPC team reviews active campaigns weekly and that the account manager responds within one business day.
“You get a dedicated account manager who responds within 1 business-day.”
growlaw.co/law-firm-ppc · checked November 7, 2026
- [87]
Grow Law’s SEO plans include on-site and off-site SEO, keyword research, technical SEO, link building and content creation.
“Our SEO growth plans include on-site and off-site SEO, keyword research, Google Analytics setup, title and meta tag optimization, technical SEO, link building, content creation, and more.”
growlaw.co/pricing-seo · checked November 7, 2026
- [88]
Grow Law states it tracks calls, leads and revenue every month for its local SEO work and refines what is working.
“Every month, we track calls, leads, and revenue, then refine what's working to maximize your returns from our law firm SEO services.”
growlaw.co/law-firm-local-seo · checked November 7, 2026
- [89]
On its local SEO page Grow Law states the firm connects its CRM to confirm which leads signed.
“Connect your CRM to confirm which leads signed.”
growlaw.co/law-firm-local-seo · checked November 7, 2026
- [90]
On its law firm SEO page Grow Law states its Growth Portal connects each lead to the campaign and keyword that produced it.
“connects each lead to the campaign and keyword that produced it”
growlaw.co/law-firm-seo · checked November 9, 2026
- [91]
Grow Law states its personal injury SEO clients get a monthly report of cases signed from SEO, cost per case and ROI.
“You get a monthly report showing cases signed from SEO, cost per case, and ROI, not just traffic and keywords.”
growlaw.co/personal-injury-lawyer-seo · checked November 9, 2026
- [92]
Grow Law offers generative engine optimization (GEO) aimed at visibility and citation in ChatGPT, AI Overviews, Gemini and Perplexity.
“GEO for law firms improves how AI platforms like ChatGPT, AI Overviews, Gemini, and Perplexity discover and cite your law practice.”
growlaw.co/generative-engine-optimization · checked November 7, 2026
- [93]
Grow Law states its GEO tracking uses a fixed set of 10 practice-area prompts per project, rerun monthly and reported per platform.
“Each project gets a fixed set of 10 practice-area prompts, built around the firm’s services, city and state.”
growlaw.co/generative-engine-optimization · checked November 7, 2026
- [94]
Grow Law’s free AI Grader (AI Search Grader, AI Visibility Report) runs 30 AI queries across ChatGPT, Perplexity, Google AI Overview and Gemini for the firm’s practice areas, city and state.
“AI Grader is a first-of-its-kind tool built exclusively for law firms. It checks what happens when people ask AI assistants for lawyer recommendations in your city and state.”
ai.growlaw.co · checked November 7, 2026
- [95]
Grow Law states its GEO measurement tracks AI-referral sessions, assisted conversions, calls and forms from tagged landing paths and related CRM outcomes, where platforms make it detectable.
“Where platforms make it detectable, we track your AI-referral sessions, assisted conversions, and calls or form submissions from tagged landing paths, along with related CRM outcomes.”
growlaw.co/generative-engine-optimization · checked November 9, 2026
- [96]
Grow Law states its personal injury GEO connects AI-driven visibility to qualified leads and signed cases where attribution allows.
“Where attribution allows, we connect AI-driven visibility to qualified leads and signed cases, beyond just visibility metrics alone.”
growlaw.co/geo-for-personal-injury-lawyers · checked November 9, 2026
- [97]
Grow Law states clients own their website, content, ad accounts and data from day one.
“Your website, content, ad accounts, and all data belong to you from day one.”
growlaw.co · checked November 7, 2026
- [98]
Some Grow Law pages qualify ownership as applying once work is paid for.
“Your website, data, and leads are all yours once paid for.”
growlaw.co/attorney-lead-generation · checked November 7, 2026
- [99]
Grow Law states monthly performance review sessions are mandatory for clients.
“Our monthly performance reviews are mandatory because we can’t do our jobs without your input.”
growlaw.co/pricing-seo · checked November 7, 2026
- [100]
Between monthly reviews, clients log in to the Growth Portal for qualified leads per channel, cost per lead, opportunity value and ROI, updated in real time.
“Between monthly review meetings, log in to the Growth Portal to see your qualified leads per channel, cost per lead, opportunity value, and ROI.”
growlaw.co/law-firm-ppc · checked November 7, 2026
- [101]
The Growth Portal shows leads, spend, ROI and projected revenue live.
“Log in to our Growth Portal anytime and see your leads, spend, ROI, and projected revenue, live.”
growlaw.co/attorney-lead-generation · checked November 7, 2026
- [102]
Grow Law states it builds Google Ads for personal injury firms around distinct case types and geographies, so budget is not split across mismatched searches.
“Building Google Ads for personal injury lawyers around distinct case types and geographies, so budget is never split across mismatched search intent.”
growlaw.co/ppc-for-personal-injury-lawyers · checked November 9, 2026
- [103]
Grow Law says the prices shown for its SEO packages are starting points.
“The prices shown for each SEO package are starting points.”
growlaw.co/pricing-seo · checked November 8, 2026
- [104]
Grow Law finalizes exact SEO scope and pricing after a discovery call.
“the exact scope and pricing are only finalized after your Discovery Call”
growlaw.co/pricing-seo · checked November 8, 2026
- [105]
Grow Law says PPC cost depends on the firm’s market, practice area and campaign scope.
“The cost of PPC for lawyers depends on your market, practice area, and campaign scope.”
growlaw.co/law-firm-ppc · checked November 8, 2026
- [106]
Grow Law’s pricing page lists every plan, including PPC, website design and the All-Access Pass, as a "From" price.
“From $1,450/mo includes PPC Campaign Setup”
growlaw.co/pricing · checked November 8, 2026
- [107]
Grow Law states it charges no setup fee and clients can cancel anytime.
“$0 setup. Cancel anytime.”
growlaw.co · checked November 7, 2026
- [108]
Grow Law states PPC ad spend is separate from its fee and is billed directly to the client’s own Google Ads account.
“Ad spend is separate, billed directly to your own Google Ads account, and controlled entirely by you.”
growlaw.co/law-firm-ppc · checked November 7, 2026
- [109]
Grow Law states it has no long-term contracts and operates month-to-month.
“No Long-Term Contracts We operate month-to-month.”
growlaw.co/personal-injury-lawyer-seo · checked November 8, 2026
- [110]
Grow Law states there are no long-term contracts holding a firm in place, and describes its engagements as month-to-month.
“Your leads, content, website, and data are 100% yours. No long-term contracts holding you in place.”
growlaw.co/criminal-defense-lawyer-seo · checked November 7, 2026
- [111]
Grow Law publishes no exit fee, early termination fee or payment of a remaining term, and no minimum term for its services.
Not publicly disclosed on the pages checked.
growlaw.co/terms-of-use · checked November 8, 2026
- [112]
Grow Law’s PPC management fees start at $1,450 a month (Starter), $1,850 (Tier II) and $2,400 (Tier III).
“Grow Law's management fees start at $1,450/mo for the Starter plan and range to $2,400+/mo for full-scale campaigns.”
growlaw.co/law-firm-ppc · checked November 7, 2026
- [113]
Grow Law’s SEO growth plans start at $2,500 (Steady Growth), $3,500 (Faster) and $5,000 (Full Speed) a month.
“From $2,500/mo* ... From $3,500/mo* ... From $5,000/mo*”
growlaw.co/pricing-seo · checked November 7, 2026
- [114]
Grow Law lists practice areas well beyond personal injury, including criminal defense, family, immigration, estate planning, employment, SSDI, tax, insurance, business litigation and intellectual property.
“Employment, Social Security disability, tax, insurance, business litigation, and intellectual property”
growlaw.co/company-facts · checked November 7, 2026
- [115]
Grow Law’s pages do not describe call answering, live intake staffing, chat staffing or lead follow-up as a service Grow Law provides.
Not publicly disclosed on the pages checked.
growlaw.co/company-facts · checked November 7, 2026
- [116]
Grow Law’s pages do not describe AI agents that call, text or email leads, AI voice agents that answer calls, or an AI assistant for the attorney, as services Grow Law provides.
Not publicly disclosed on the pages checked.
growlaw.co · checked November 7, 2026
- [117]
Grow Law’s pages do not describe a CRM that Grow Law provides; the Growth Portal is described as a reporting view that connects to the firm’s own CRM.
Not publicly disclosed on the pages checked.
growlaw.co · checked November 7, 2026
- [118]
PPC management is $1,450 per month for up to $10k in ad spend and 15% of ad spend above that.
“$1,450 per month for up to $10k in monthly ad spend. Above $10k, the investment is to 15% of your monthly ad spend.”
growlaw.co/pricing-ppc · checked November 7, 2026
- [119]
Juris Digital’s primary outcome metrics are qualified inquiries, signed cases and cost per signed case.
“Primary Outcome Metric: Qualified legal inquiries, signed cases, and Cost Per Signed Case (CPSC)”
jurisdigital.com/facts-about-juris-digital · checked November 7, 2026
- [120]
Where identifiers, consent and intake records support it, offline conversion reporting connects an ad click to a later qualified inquiry or signed matter.
“Where identifiers, consent and intake records support it, offline conversion reporting can connect an ad click to a later qualified inquiry or signed matter.”
jurisdigital.com/services/google-ads-for-law-firms · checked November 7, 2026
- [121]
Juris Digital states its reports show unmatched and unknown outcomes rather than assigning every matter to an ad.
“the report will show unmatched and unknown outcomes instead of assigning every matter to an ad.”
jurisdigital.com/guides/paid-media-buyers-guide · checked November 7, 2026
- [122]
Juris Digital manages Google Search campaigns around practice areas, markets and intake outcomes.
“Juris Digital manages Google Search campaigns around your practice areas, markets and intake outcomes, so the next budget decision has evidence behind it.”
jurisdigital.com/services/google-ads-for-law-firms · checked November 7, 2026
- [123]
Juris Digital manages Google Local Services Ads, including profile optimization, lead disputes and an assigned Google Ads expert.
“Lead dispute assistance (so you’re not charged for irrelevant leads)”
jurisdigital.com/services/local-services-ads · checked November 7, 2026
- [124]
Juris Digital runs Facebook and Instagram campaigns with creative, a qualification path and an intake handoff.
“We build the creative, qualification path, and intake handoff around the matters your firm wants to sign.”
jurisdigital.com/services/meta-ads-for-law-firms · checked November 7, 2026
- [125]
Juris Digital offers YouTube and display campaigns and evaluates Performance Max where it fits.
“YouTube and display campaigns, with Performance Max evaluated where its broader reach fits the firm.”
jurisdigital.com/services/video-display-advertising-law-firms · checked November 7, 2026
- [126]
Juris Digital’s SEO covers practice area pages, keyword research, local SEO, technical SEO, content strategy and link acquisition.
“Practice area page optimization, legal keyword research, local SEO and Google Maps ranking, technical SEO, content strategy, and authority building through link acquisition.”
jurisdigital.com/llm-info · checked November 7, 2026
- [127]
Juris Digital publishes planning ranges for SEO retainers, from $2,000 to $3,500 a month for a solo or startup foundation up to $25,000 to $100,000+ for a multi-office firm.
“Planning estimates range from $2,000–$3,500 per month for a focused solo or startup foundation to $25,000–$100,000+ per month for a multi-office firm.”
jurisdigital.com/services/law-firm-seo · checked November 7, 2026
- [128]
Juris Digital sells Generative Engine Optimization aimed at citations when people ask AI search tools which lawyer to hire, with visibility, referrals, inquiries and signed matters reported as separate stages.
“Generative Engine Optimization. Earn citations when people ask AI search tools which lawyer they should hire.”
jurisdigital.com/services/geo · checked November 7, 2026
- [129]
JurisPage clients own their site, content and all IP Juris Digital creates.
“You own your site, your content, and all IP we create, always.”
jurisdigital.com/services/jurispage · checked November 7, 2026
- [130]
JurisLingo translations are stored in the firm’s WordPress database and stay with the firm on cancellation.
“Translations are stored in your WordPress database, so every translated page, URL and edit stays live and yours.”
jurisdigital.com/jurislingo · checked November 7, 2026
- [131]
Juris Digital’s pages do not state who owns the Google Ads or other advertising accounts in its own paid media engagements.
Not publicly disclosed on the pages checked.
jurisdigital.com · checked November 7, 2026
- [132]
Monthly reporting tracks leads, cases, revenue attribution, rankings and organic traffic.
“Monthly reporting tracks leads, cases, revenue attribution, rankings, and organic traffic.”
jurisdigital.com/llm-info · checked November 7, 2026
- [133]
Juris Digital states it builds personal injury search strategies around the matters the firm wants, the markets it can serve and its intake capacity.
“Juris Digital builds search strategies around the matters you want, the markets you can serve, and the intake capacity required to turn qualified inquiries into signed cases.”
jurisdigital.com/services/law-firm-seo/personal-injury-seo · checked November 9, 2026
- [134]
Juris Digital states it prioritizes the accidents, injuries, locations and questions tied to the matters the firm can evaluate.
“Prioritize the accidents, injuries, locations, and questions tied to matters your firm is equipped to evaluate.”
jurisdigital.com/services/law-firm-seo/personal-injury-seo · checked November 9, 2026
- [135]
JurisPage is priced at $2,000 to $4,000 a month.
“Start-up law firm marketing (JurisPage): $2,000 to $4,000 per month.”
jurisdigital.com/llm-info · checked November 7, 2026
- [136]
Established-firm marketing (Ascend) is priced at $5,000 to $50,000+ a month.
“Established law firm marketing (Ascend): $5,000 to $50,000+ per month.”
jurisdigital.com/llm-info · checked November 7, 2026
- [137]
Website design is priced at $10,000 to $50,000 per project.
“Website design: $10,000 to $50,000 per project depending on firm size and scope.”
jurisdigital.com/llm-info · checked November 7, 2026
- [138]
The published PPC management fee is 20% of ad spend plus a setup fee based on the work required.
“Our published PPC management fee is 20% of ad spend, plus a setup fee based on the work required.”
jurisdigital.com/services/ppc-law-firms · checked November 7, 2026
- [139]
PPC management requires a minimum monthly ad spend of $3,000.
“PPC management: Management fee plus a minimum monthly ad spend of $3,000.”
jurisdigital.com/llm-info · checked November 7, 2026
- [140]
Juris Digital scopes platform spend, management, creative, destination work and measurement separately and publishes no paid social price.
“We scope platform spend, management, creative production, destination work and measurement separately so you can see the commitment.”
jurisdigital.com/services/paid-social-advertising-law-firms · checked November 8, 2026
- [141]
Juris Digital’s homepage asks firms to sign a basic agreement committing to a 12-month campaign.
“we ask that the firms we work with sign a basic agreement committing to a 12-month campaign.”
jurisdigital.com · checked November 7, 2026
- [142]
The JurisPage engagement is 24 months, which Juris Digital states is what allows it to skip the upfront setup fee.
“24 months. That term is what makes it possible to skip the upfront setup fee”
jurisdigital.com/services/jurispage · checked November 7, 2026
- [143]
Juris Digital’s terms require thirty days’ written notice before the beginning of a month to cancel, and cancellation is not effective before the minimum term ends.
“Termination requires a thirty (30) day notice before the beginning of a month to cancel or pause for that month.”
jurisdigital.com/terms-and-conditions · checked November 7, 2026
- [144]
PPC management is offered without a long-term contract.
“PPC management is offered without a long-term contract.”
jurisdigital.com/services/ppc-law-firms · checked November 7, 2026
- [145]
Juris Digital integrates with Clio, Filevine, Litify, Lawmatics, LeadDocket and CallRail to track signed cases and fee revenue.
“integrating with Clio, Filevine, Litify, Lawmatics, LeadDocket, and CallRail, to track actual signed cases and fee revenue”
jurisdigital.com/facts-about-juris-digital · checked November 7, 2026
- [146]
Juris Digital lists personal injury, car and truck accidents, criminal defense, family law, mass torts, estate planning, employment law and immigration as its client focus.
“Client Focus: Law firms and legal practices, including Personal Injury, Car and Truck Accidents, Criminal Defense, Family Law, Mass Torts, Estate Planning, Employment Law, and Immigration”
jurisdigital.com/facts-about-juris-digital · checked November 7, 2026
- [147]
Juris Digital’s pages do not describe AI agents, AI voice agents or call answering that work inquiries with the firm’s team as a Juris Digital service.
Not publicly disclosed on the pages checked.
jurisdigital.com · checked November 7, 2026
- [148]
Juris Digital’s pages do not describe a CRM or client acquisition platform that it provides for the firm’s team to work in.
Not publicly disclosed on the pages checked.
jurisdigital.com · checked November 7, 2026
- [149]
Scorpion states it connects marketing channels to signed cases and revenue, reporting case value by source, cost per signed client and attributed revenue.
“Connect every marketing channel to signed cases and revenue. Know case value by source, cost per signed client, and attributed revenue.”
scorpion.co/law-firms · checked November 7, 2026
- [150]
Through the Clio integration Scorpion tracks lead and matter status and receives estimated and actual case values.
“Scorpion also has access to estimated and actual case values as they advance through the pipeline.”
scorpion.co/about-us/partnerships/clio · checked November 7, 2026
- [151]
Scorpion’s legal website page lists call recording, lead intake and case management among the tools bundled with its websites.
“Running effective marketing campaigns requires countless tools: call recording, lead intake, case management, and more. With Scorpion, you’ll have them all.”
scorpion.co/law-firms/marketing-solutions/website · checked November 7, 2026
- [152]
Scorpion uses Google Analytics 4 alongside its own Scorpion Analytics data, and clients keep access to their Google Analytics.
“Scorpion uses Google Analytics (GA4) and Scorpion Analytics data to analyze and interpret your website and campaign data”
scorpion.co/faq · checked November 7, 2026
- [153]
Scorpion states its Advertising AI learns what drives revenue and trains the ad systems of Google, Microsoft and Meta for law firm campaigns.
“trains the AI of our advertising partners (like Google, Microsoft, and Meta) to bring you more of the right clients, automatically”
scorpion.co/law-firms/marketing-solutions/advertising-ai · checked November 7, 2026
- [154]
Scorpion describes itself as Google’s largest Local Services Ads partner.
“As Google's largest LSA partner, Scorpion builds that full presence”
scorpion.co/law-firms · checked November 7, 2026
- [155]
Scorpion states it manages the day-to-day of Local Services Ads campaigns, including disputes, profile upkeep and compliance.
“From helping with disputes to keeping your profile up-to-date and compliant, we manage the day-to-day of your LSA campaigns”
scorpion.co/marketing-solutions/local-services-ads · checked November 7, 2026
- [156]
Scorpion’s legal social advertising page says it runs law firm ads across Facebook, Instagram and YouTube.
“By running ads across Facebook, Instagram, and YouTube, you’ll see the results where it matters: your caseload.”
scorpion.co/law-firms/marketing-solutions/social-advertising · checked November 7, 2026
- [157]
Scorpion plans, launches and manages ChatGPT ad campaigns for law firms through its Advertising AI, and describes itself as a technology partner with access to OpenAI’s advertising team.
“Scorpion plans, launches, and manages your ChatGPT ad campaigns through our Advertising AI”
scorpion.co/law-firms/marketing-solutions/chatgpt-ads · checked November 7, 2026
- [158]
Scorpion’s Budgets AI shifts ad spend toward the channels bringing in cases and updates daily.
“automatically shifts your spend toward the channels bringing in real cases ... Budgets AI updates daily to keep you ahead, not catching up.”
scorpion.co/law-firms/marketing-solutions/budgets-ai · checked November 7, 2026
- [159]
Scorpion’s SEO offering is an AI-powered product named Ranking AI, focused on the local keywords it says bring the most revenue.
“Our AI-powered SEO solution, Ranking AI, helps you own your local market by focusing on the keywords that will bring your business the most revenue.”
scorpion.co/marketing-solutions/seo · checked November 7, 2026
- [160]
Scorpion offers Reputation AI for law firms, with timed review requests, automatic replies to reviews and sentiment analysis.
“Reputation AI knows exactly when to ask for a review--after you've delivered exceptional legal service.”
scorpion.co/law-firms/marketing-solutions/reputation-ai · checked November 7, 2026
- [161]
Scorpion’s law firm page leads with AI search, and lists AI search presence and recommendations among the metrics it says it delivers.
“Your next client is asking AI who to hire. Is your firm the answer?”
scorpion.co/law-firms · checked November 7, 2026
- [162]
Scorpion names ChatGPT, Perplexity and Google AI Overviews and says these engines recommend firms based on content depth, reviews, video and a structured footprint.
“AI engines like ChatGPT, Perplexity, and Google AI Overviews recommend firms based on content depth, reviews, video, and a structured online footprint.”
scorpion.co/personal-injury · checked November 7, 2026
- [163]
Scorpion states RevenueMAX builds the signals it says AI engines use, with case-specific content and a stream of reviews, so the firm gets recommended when someone asks AI who to hire.
“RevenueMAX builds those signals together, with case-specific content and a steady stream of reviews, so your firm gets recommended when someone asks AI who to hire”
scorpion.co/personal-injury · checked November 7, 2026
- [164]
Clients own their website’s domain, content and imagery after the contract term is complete, but not Scorpion’s underlying website system.
“Yes, you own your website after the length of your contract with Scorpion is complete. While you won’t own the underlying system”
scorpion.co/faq · checked November 7, 2026
- [165]
On leaving after fulfilling the contract, the client receives static site files, design assets and content, and must rebuild the site on another content management system.
“You’ll need to work with another vendor to rebuild your website on a content management system of your choosing”
scorpion.co/faq · checked November 7, 2026
- [166]
On leaving after fulfilling the contract, Scorpion says it transfers ownership of accounts such as Google Analytics, Google Local Services Ads and social media accounts, and website content, back to the client.
“transferring full ownership of key accounts such as Google Analytics/GA4, Google Local Services Ads, social media accounts, website content, and more back to you”
scorpion.co/faq · checked November 7, 2026
- [167]
Scorpion’s privacy policy states it acts as a processor of client data and the client is the data controller.
“Scorpion acts as a processor, while the client is the data controller.”
scorpion.co/privacy-policy · checked November 7, 2026
- [168]
Scorpion offers one dashboard for marketing performance, intake data and revenue metrics, framed against waiting for a monthly report.
“Your marketing performance, intake data, and revenue metrics all in one place. No spreadsheets. No waiting for a monthly report.”
scorpion.co/law-firms · checked November 7, 2026
- [169]
Scorpion’s Revenue Intelligence page says it shows how marketing turns into dollars and which geographic areas and case types are most profitable.
“Scorpion’s Revenue Intelligence tells you exactly how your marketing is turning into dollars (not clicks, not impressions, no vanity).”
scorpion.co/law-firms/marketing-solutions/revenue-intelligence · checked November 7, 2026
- [170]
Scorpion states each personal injury case type it markets gets its own message, budget and landing page.
“Each gets its own message, budget, and landing page, because a nursing home abuse search and a car accident search come from very different clients.”
scorpion.co/personal-injury · checked November 9, 2026
- [171]
Scorpion’s pages publish no prices for any service, product or plan.
Not publicly disclosed on the pages checked.
scorpion.co/sitemap.xml · checked November 7, 2026
- [172]
Scorpion’s FAQ says the investment depends on the client’s business goals, across marketing technology, marketing services and digital advertising.
“The investment you decide to make with Scorpion depends on your business goals.”
scorpion.co/faq · checked November 7, 2026
- [173]
Scorpion typically requires a 12-month contract for its marketing technology and certain services such as SEO.
“Scorpion typically requires a 12-month contract for our marketing technology and certain marketing services like search engine optimization (SEO).”
scorpion.co/faq · checked November 7, 2026
- [174]
Scorpion states digital advertising services such as Google Ads, LSAs and Meta are typically month-to-month.
“Digital advertising services like Google Ads, LSAs, Meta, etc. are typically month-to-month terms.”
scorpion.co/faq · checked November 7, 2026
- [175]
Scorpion Convert includes a Voice Assistant that answers calls with natural-sounding AI, qualifies callers and schedules appointments, in missed-call, after-hours or all-day modes.
“Voice Assistant answers calls with a friendly, natural-sounding AI that qualifies and schedules appointments.”
scorpion.co/law-firms/marketing-solutions/convert · checked November 7, 2026
- [176]
Scorpion states Convert AI answers calls, collects case details and books consultations automatically around the clock.
“Scorpion’s Convert AI answers calls, collect case details, and book consultations automatically around the clock.”
scorpion.co/law-firms · checked November 7, 2026
- [177]
Every inbound lead is scored immediately for quality and potential case value.
“Every inbound lead is scored immediately for quality and potential case value. Your team focuses on the best potential clients. Nothing gets missed.”
scorpion.co/law-firms · checked November 7, 2026
- [178]
Scorpion states it is Clio’s sole preferred marketing services partner, with an integration that sends Scorpion leads into Clio Grow.
“Scorpion is Clio’s sole preferred marketing services partner”
scorpion.co/about-us/partnerships/clio · checked November 7, 2026
- [179]
Scorpion builds websites on its own proprietary content management system.
“While we use our own proprietary CMS, it's just one piece of our full collection of digital marketing solutions.”
scorpion.co/faq · checked November 7, 2026
- [180]
Scorpion states it caters to several industries, including home services, legal, franchise and healthcare.
“Scorpion caters to several leading industries, including home services, legal, franchise, healthcare and more.”
scorpion.co/about-us/partnerships · checked November 7, 2026
- [181]
LeadsOS states it reports acquisition costs including cost-per-lead and cost-per-signed-case.
“LeadsOS provides total transparency into your acquisition costs, such as cost-per-lead and cost-per-signed-case, allowing you to scale what works and cut what doesn’t.”
smbteam.com/law-firm-marketing · checked November 7, 2026
- [182]
LeadsOS is described as a managed demand-generation system run by SMB Team’s team, not software the firm runs.
“LeadsOS is a managed demand-generation system. It’s not a list of leads you buy or a hands-off software tool.”
smbteam.com/law-firm-marketing · checked November 7, 2026
- [183]
SMB Team manages Google Search ads and extends campaigns through YouTube and Display ads.
“We anchor your firm at the top of Search and maintain dominance through YouTube and Display ads.”
smbteam.com/law-firm-marketing/ppc · checked November 7, 2026
- [184]
Paid social is offered only as a bundle with SMB Team’s LSA or PPC services, run by a dedicated paid social media buyer on Facebook and Instagram.
“we only offer this as a bundle with our LSA or PPC services.”
smbteam.com/law-firm-marketing/social-media · checked November 7, 2026
- [185]
SMB Team manages ChatGPT Ads for law firms and builds a dedicated landing page and call-tracking number for them.
“A dedicated landing page and a ChatGPT-specific call-tracking number mean you see what’s actually driving leads.”
smbteam.com/law-firm-marketing/chatgpt-ads · checked November 7, 2026
- [186]
SMB Team states its team uses AI-first tools to monitor PPC performance in real time, flagging cost-per-lead disruptions and fraud.
“Our team uses AI-first tools to monitor PPC campaign performance in real-time, flagging cost per lead (CPL) disruptions and protecting your PPC budget from fraud and wasted spend.”
smbteam.com/law-firm-marketing/ppc · checked November 7, 2026
- [187]
SMB Team offers SEO plus answer engine optimization aimed at being cited by Gemini, ChatGPT and featured snippets.
“We format your data and content so these “Answer Engines” (like Gemini, ChatGPT, and Featured Snippets) pull your law firm as the definitive source for the answer.”
smbteam.com/law-firm-marketing/search-optimization · checked November 7, 2026
- [188]
SMB Team’s SEO service combines three strategies, strategic SEO and content, answer engine optimization and content, and Maps SEO.
“We combine three high-impact strategies to ensure your firm is the definitive answer whenever your potential clients have legal questions”
smbteam.com/law-firm-marketing/search-optimization · checked November 7, 2026
- [189]
SMB Team’s strategic SEO optimizes the firm’s site structure and content for traditional search results, and it builds direct-response answer hubs as content assets.
“We optimize your site’s structure and content so that when potential customers search for your services”
smbteam.com/law-firm-marketing/search-optimization · checked November 7, 2026
- [190]
The web design page states the client owns 100% of the website, built on open-source WordPress.
“you own 100% of the website. We build on open-source WordPress so you have total control over your domain, your content, and your imagery.”
smbteam.com/law-firm-marketing/web-design · checked November 9, 2026
- [191]
After the Original Term and full payment, the client may request assignment of the assets; earlier ownership costs a one-time $10,000 fee.
“the Client may request the assignment of ownership of the Assets, and SMB Team will assign ownership of the Assets to the Client.”
smbteam.com/terms-and-conditions · checked November 7, 2026
- [192]
Transfer of data such as website content, landing pages and ads account information carries a one-time fee of $4,837 per asset group.
“can be done after the one-time transfer fee of $4,837 (per asset group) is paid in full.”
smbteam.com/terms-and-conditions · checked November 7, 2026
- [193]
Paid social includes weekly performance checks and monthly ROI reporting and strategy.
“Weekly Health Performance Checks ... Monthly ROI Performance Reporting & Strategy”
smbteam.com/law-firm-marketing/social-media · checked November 7, 2026
- [194]
SMB Team states it connects Meta, PPC and LSA in one unified dashboard and uses a proprietary dashboarding tool with call monitoring.
“we can connect Meta, PPC, and LSA in one unified dashboard.”
smbteam.com/law-firm-marketing/google-lsa · checked November 7, 2026
- [195]
SMB Team publishes a personal injury marketing page and states it will build a personal injury PPC, SEO or comprehensive marketing plan for the firm.
“We’ll work with you to create a personal injury PPC, SEO and/or comprehensive marketing plan that works for your firm.”
smbteam.com/law-firm-marketing/personal-injury · checked November 7, 2026
- [196]
SMB Team does not publish prices for LeadsOS marketing, IntakeOS, ProfitOS or FreedomOS.
Not publicly disclosed on the pages checked.
smbteam.com · checked November 7, 2026
- [197]
AI Workforce Pro is $350 a user a month for 1 to 4 users on a month-to-month agreement, with 1M AI credits a user each month.
“1–4 Users $350 per user, per month Monthly AI credits: 1M per user, every month Month-to-month agreement Cancel or add seats at any time”
smbteam.com/aios/law-firm-ai-workforce-pro/pricing · checked November 7, 2026
- [198]
SMB Team’s Terms and Conditions state a Service Agreement term of one year, renewing for one-year periods, unless the agreement states otherwise.
“the term of the Parties’ Service Agreement will be one year from the execution thereof (the “Original Term”) and will continue for one-year periods”
smbteam.com/terms-and-conditions · checked November 7, 2026
- [199]
The Terms and Conditions state a Service Agreement may not be terminated during the Original Term.
“This Service Agreement may not be terminated during the Original Term.”
smbteam.com/terms-and-conditions · checked November 7, 2026
- [200]
SMB Team describes itself as an all-in-one partner for law firms that manages growth and profit through four done-for-you services, systems and technology.
“four integrated and completely done-for-you services, systems, and technology”
smbteam.com · checked November 7, 2026
- [201]
IntakeOS offers human intake support through trained virtual assistants from SMB Team’s sister company Attorney Assistant.
“Professionally trained virtual assistants (VAs) extend team capacity without the hassle of hiring and adding internal overhead.”
smbteam.com/intake-os · checked November 7, 2026
- [202]
ProfitOS offers a fractional CFO for forecasting, modeling and budgeting, alongside law firm bookkeeping.
“Strategic leadership of a tenured CFO to guide your forecasting, modeling, and budgeting for your high-stake decisions at a fraction of the cost of a full-time hire.”
smbteam.com/profit-os · checked November 7, 2026
- [203]
FreedomOS offers a fractional chief operating officer who runs leadership meetings, documents SOPs, manages hiring and mentors staff.
“Your FCOO runs your high-level leadership meetings, documents your SOPs, manages the hiring process, and mentors your staff.”
smbteam.com/freedom-os · checked November 7, 2026
- [204]
FreedomOS Elite Coaching pairs the owner with a coach and includes weekly virtual group coaching sessions.
“you’ll gain access to weekly virtual group coaching sessions to solve your most pressing growth challenges in real-time.”
smbteam.com/freedom-os · checked November 7, 2026
- [205]
SMB Team’s Terms and Conditions state SMB Team owns all assets developed or used during the term, including the website, content, landing pages and ads accounts.
“SMB Team will own all assets developed or used during the Term, including but not limited to, the website, content, landing pages and Google ads account, Facebook ads account”
smbteam.com/terms-and-conditions · checked November 9, 2026
- [206]
SMB Team states it does not bill PPC management as a percentage of ad spend.
“Unlike traditional ad agencies, we don’t bill as a percentage of ad spend.”
smbteam.com/law-firm-marketing/ppc · checked November 7, 2026
- [207]
FirmPilot states a retained client can be traced back to the search that started it once the firm’s CRM or intake system is integrated.
“Integrate with your CRM or intake system and you can trace a retained client back to the exact search that started it.”
firmpilot.com/practice-area/solo-law-firms · checked November 7, 2026
- [208]
FirmPilot states it integrates with the firm’s CRM and intake systems to connect marketing to retained clients.
“FirmPilot integrates with your CRM and intake systems to connect marketing performance directly to retained clients.”
firmpilot.com/practice-area/mid-to-large-law · checked November 7, 2026
- [209]
FirmPilot states campaign landing pages filter unqualified users and lead quality is monitored through client feedback and offline conversion tracking.
“Each page is custom-built for its campaign to filter unqualified users. Lead quality is continually monitored through client feedback and offline conversion tracking.”
firmpilot.com/services/ppc · checked November 7, 2026
- [210]
FirmPilot states legal-specific AI agents optimize PPC bidding, targeting and ad creative automatically.
“We use legal-specific AI agents to automatically optimize bidding, targeting, and ad creative, ensuring your budget goes toward clicks that actually convert.”
firmpilot.com/services/ppc · checked November 7, 2026
- [211]
FirmPilot states its automations refine bidding and targeting daily.
“refining bidding and targeting daily with real conversion signals and behavioral intent”
firmpilot.com/services/ppc · checked November 7, 2026
- [212]
FirmPilot states it does not charge a percentage fee on ad spend.
“We also don’t charge a percent fee on ad spend, so your PPC dollars go fully to ads.”
firmpilot.com/services/ppc · checked November 7, 2026
- [213]
FirmPilot lists LinkedIn, Facebook and Instagram campaigns among its services.
“LinkedIn, Facebook, and Instagram campaigns that amplifies your brand and positions your firm as an authority in your practice area.”
firmpilot.com/services · checked November 7, 2026
- [214]
FirmPilot states its AI creates content for the firm’s practice areas, location and client needs, optimized for search and AI results.
“Optimized for search and AI results, FirmPilot’s AI creates content specific to your practice areas, location, and client needs.”
firmpilot.com/services/seo · checked November 7, 2026
- [215]
FirmPilot states the content includes blog posts, service pages, FAQs and local landing pages.
“This includes blog posts, service pages, FAQs, and local landing pages that are legally appropriate, keyword-focused, and built to convert.”
firmpilot.com/services/seo · checked November 7, 2026
- [216]
FirmPilot states its AI supports link building and identifies outreach opportunities.
“FirmPilot’s AI supports link building with high-quality, shareable content that attracts backlinks from legal directories, local sites, and trusted publications.”
firmpilot.com/services/seo · checked November 7, 2026
- [217]
FirmPilot states it optimizes the Google Business Profile, builds local citations and targets location-specific keywords.
“FirmPilot optimizes your Google Business Profile, builds local citations, and targets location-specific keywords”
firmpilot.com/services/seo · checked November 7, 2026
- [218]
FirmPilot states its content meets Google’s quality standards through legal intelligence combined with quality checks.
“FirmPilot ensures your firm’s marketing meets Google’s quality standards by combining robust legal intelligence with quality checks.”
firmpilot.com/how-firmpilot-works · checked November 7, 2026
- [219]
FirmPilot states it prepares the firm’s site and content for Generative Engine Optimization so the firm is cited by ChatGPT and Google AI Overviews.
“We prepare your website and content for Generative Engine Optimization (GEO), ensuring your firm is cited, quoted, and recommended by AI systems such as ChatGPT and Google’s AI Overviews.”
firmpilot.com/services/seo · checked November 7, 2026
- [220]
FirmPilot states client websites run on WordPress so the firm keeps the site and the domain regardless of who manages the marketing.
“Client websites run on WordPress, so your firm keeps the site and the domain regardless of who manages the marketing.”
firmpilot.com/blog/personal-injury-lawyer-marketing · checked November 7, 2026
- [221]
FirmPilot’s pages do not state who owns the ad accounts, content or data when an engagement ends, or what leaves with the firm.
Not publicly disclosed on the pages checked.
firmpilot.com/sitemap_index.xml · checked November 7, 2026
- [222]
FirmPilot states its dashboards track ROI in real time, with no monthly reports to wait on.
“Our no-nonsense dashboards let you easily track ROI and measure the impact of every dollar you’ve spent, all in real time. No spreadsheets. No waiting on monthly reports.”
firmpilot.com/services · checked November 7, 2026
- [223]
FirmPilot states the dashboard shows lead volume, keyword rankings, ad performance and ROI indicators.
“Your dashboard includes clear metrics on lead volume, keyword rankings, ad performance, and ROI indicators.”
firmpilot.com/how-firmpilot-works · checked November 7, 2026
- [224]
FirmPilot states it analyzes personal injury data patterns to learn what produces signed cases.
“By analyzing personal injury-specific data patterns, we understand what actually produces signed cases.”
firmpilot.com/practice-area/personal-injury · checked November 9, 2026
- [225]
FirmPilot states its system builds content and targets keywords around the personal injury case types that matter most to the firm.
“Our system builds content and targets keywords around the case types that matter most to your firm”
firmpilot.com/practice-area/personal-injury · checked November 9, 2026
- [226]
FirmPilot publishes three plans, Lite at $4,250, Firm at $6,900 and Premium at $9,250 a month.
“Lite $4,250 per month ... Firm $6,900 per month ... Premium $9,250 per month”
firmpilot.com/pricing · checked November 7, 2026
- [227]
Each of FirmPilot’s three published plans shows a fixed monthly fee and a contact link in place of a feature list.
“Lite $4,250 per month Contact us to learn more”
firmpilot.com/pricing · checked November 8, 2026
- [228]
FirmPilot describes its pricing as flat monthly subscription fees.
“flat monthly subscription fees that allow firms to immediately reduce marketing overhead and the need for multiple vendors.”
firmpilot.com/pricing · checked November 7, 2026
- [229]
FirmPilot states it charges a flat monthly fee with no ad spend markup.
“FirmPilot charges a flat monthly fee with no ad spend markup.”
firmpilot.com/services · checked November 7, 2026
- [230]
FirmPilot publishes no list of what each plan includes, no setup or onboarding fee (or that there is none), no add-on prices and no statement that ad spend is billed separately.
Not publicly disclosed on the pages checked.
firmpilot.com/pricing · checked November 8, 2026
- [231]
FirmPilot’s pages do not describe AI credits, calling minutes or texts included in a plan.
Not publicly disclosed on the pages checked.
firmpilot.com/sitemap_index.xml · checked November 7, 2026
- [232]
FirmPilot’s stated contract options are a 6-month agreement or a 12-month commitment.
“You can start with a 6-month agreement or commit to 12 months for added savings.”
firmpilot.com/services/seo · checked November 8, 2026
- [233]
FirmPilot states clients start with a 6-month agreement or commit to 12 months for added savings.
“You can start with a 6-month agreement or commit to 12 months for added savings. Many clients begin at 6 months and extend once they see the results.”
firmpilot.com/services/seo · checked November 7, 2026
- [234]
FirmPilot’s pages do not state a month-to-month option, setup fees or cancellation notice terms.
Not publicly disclosed on the pages checked.
firmpilot.com/sitemap_index.xml · checked November 7, 2026
- [235]
FirmPilot lists personal injury, employment, family, estate and probate, criminal, immigration, business, bankruptcy and general law, and solo, small and mid-large firms.
“Personal injury Employment law Family law Estate & probate Criminal law Immigration law Business law Bankruptcy law General law Solo law firm Small firm Mid-large firm”
firmpilot.com · checked November 7, 2026
- [236]
FirmPilot’s pages do not list website design or a website build as a service.
Not publicly disclosed on the pages checked.
firmpilot.com/sitemap_index.xml · checked November 7, 2026
- [237]
FirmPilot’s pages do not describe a human editor reviewing each piece of AI-created content before it reaches the firm.
Not publicly disclosed on the pages checked.
firmpilot.com/sitemap_index.xml · checked November 7, 2026
- [238]
LawRank includes CallRail call tracking with its PPC service for per-call detail.
“We include CallRail call tracking software so that you have detailed user info per call.”
lawrank.com/services/ppc · checked November 7, 2026
- [239]
LawRank provides real-time PPC reporting through AgencyAnalytics software.
“We provide real-time reporting via AgencyAnalytics software. You’ll know exactly how much your spending per campaign.”
lawrank.com/services/ppc · checked November 7, 2026
- [240]
LawRank’s pages do not describe tracing a signed client back to its first or last marketing touch, or reporting a cost per signed client, as part of its service.
Not publicly disclosed on the pages checked.
lawrank.com/services/ppc · checked November 7, 2026
- [241]
LawRank offers Google Ads campaign management and states it is a certified Google Partner.
“Expert Adwords campaign management from a Certified Google Partner”
lawrank.com/services/ppc · checked November 7, 2026
- [242]
LawRank states it manages both Google Ads and Local Services Ads and advises on budget allocation between them.
“Yes. We manage both and can advise on how to allocate budget across each based on your market, practice area, and goals.”
lawrank.com/services/ppc/learn-more · checked November 7, 2026
- [243]
LawRank offers a demand generation service placing ads on streaming services, websites and apps, with retargeting and one reporting dashboard alongside SEO and PPC.
“Demand Generation puts your name in front of future clients on the streaming services, websites, and apps they already use.”
lawrank.com/services/demand-generation · checked November 7, 2026
- [244]
LawRank offers social media management covering account setup, content creation and scheduled posting on Facebook, LinkedIn, Instagram and YouTube.
“We handle the day-to-day work of posting on your social media platforms using an optimized, data-driven schedule.”
lawrank.com/services/social-media · checked November 7, 2026
- [245]
LawRank includes an A/B tested landing page with its PPC service and states PPC clients receive unlimited campaigns.
“We include a landing page designed to turn clicks into calls. Our landing page is A/B tested to maximize your leads.”
lawrank.com/services/ppc · checked November 7, 2026
- [246]
LawRank’s SEO packages cover link building, content, local SEO with Google Business Profile management, and on-site optimization.
“We include managing your GMB in all of our SEO packages.”
lawrank.com/services/seo · checked November 7, 2026
- [247]
LawRank states its SEO content is written or developed by attorneys and JDs through an eight-step accuracy process.
“our content is written and/or developed by attorneys and JDs. We use an eight-step process to ensure accuracy”
lawrank.com/services/seo · checked November 7, 2026
- [248]
LawRank offers AI optimization (AIO) that builds entity and authority signals so AI platforms understand the firm, its practice areas and locations.
“LawRank builds that foundation by optimizing how AI platforms understand your firm, what you practice, and where you operate.”
lawrank.com/services/aio · checked November 7, 2026
- [249]
LawRank states it tracks AI mention rate, share of voice and sentiment through a proprietary reporting platform, with monthly reports.
“LawRank tracks the full picture through a proprietary reporting platform: mention rate by AI platform, competitive share of voice, sentiment across AI-generated responses”
lawrank.com/services/aio · checked November 7, 2026
- [250]
LawRank does not sell AI optimization on its own; it is available only to firms on an active LawRank SEO engagement.
“We do not offer AIO as a standalone service. It is available to firms on an active LawRank SEO engagement”
lawrank.com/services/aio · checked November 7, 2026
- [251]
LawRank states all of its websites are built on WordPress and the client owns the site.
“All of our sites are on WordPress and you own it!”
lawrank.com/services/law-firm-web-design · checked November 7, 2026
- [252]
LawRank’s pages do not state who owns the Google Ads account, the call tracking numbers or the content it produces.
Not publicly disclosed on the pages checked.
lawrank.com/services/ppc · checked November 7, 2026
- [253]
LawRank’s llms.txt summarizes its reporting as real-time reporting through AgencyAnalytics with CallRail call tracking included with PPC.
“Reporting: Real-time reporting through AgencyAnalytics; CallRail call tracking included with PPC”
lawrank.com/llms.txt · checked November 7, 2026
- [254]
LawRank states every client gets monthly reports on rankings, traffic and content output.
“Every client gets consistent monthly reports on rankings, traffic, and content output.”
lawrank.com/competitor-report · checked November 7, 2026
- [255]
LawRank’s personal injury SEO guide states its team works only with lawyers, many in personal injury, and offers SEO, PPC, web design and social media.
“Our team of digital marketing experts works exclusively with lawyers (many in the PI market). We offer SEO, PPC, web design, and social media services.”
lawrank.com/services/seo/personal-injury-lawyer-seo · checked November 9, 2026
- [256]
LawRank states it primarily works with personal injury, criminal defense, employment law, family law and medical malpractice firms.
“We primarily work with personal injury, criminal defense, employment law, family law, and medical malpractice law firms.”
lawrank.com/services/ppc/learn-more · checked November 7, 2026
- [257]
LawRank does not publish SEO pricing and states cost depends on the market after a competitive analysis.
Not publicly disclosed on the pages checked.
lawrank.com/services/seo · checked November 7, 2026
- [258]
LawRank states there is no fixed price for running PPC and a budget can be set at any level.
“There’s no fixed price for running PPC, which means you can set a budget at any level.”
lawrank.com/ppc-for-lawyers · checked November 7, 2026
- [259]
LawRank asks firms to call for its social media marketing packages and publishes no social price.
“to find out more about our social media marketing packages.”
lawrank.com/services/social-media · checked November 8, 2026
- [260]
LawRank states website hosting is included for SEO clients and $99 a month otherwise, and post-launch changes are $150 an hour with a one-hour minimum.
“Yes, hosting is included for our SEO clients. For non-seo clients, we charge $99/month.”
lawrank.com/frequently-asked-questions · checked November 7, 2026
- [261]
LawRank states it offers short-term contracts for PPC.
“We offer short-term contracts for your convenience.”
lawrank.com/services/ppc · checked November 7, 2026
- [262]
LawRank does not publish contract length, minimum term, minimum budget or cancellation notice terms for its SEO, web design or AI optimization services.
Not publicly disclosed on the pages checked.
lawrank.com/services/seo · checked November 7, 2026
- [263]
LawRank states both co-founders and 80% of its staff speak Spanish and that it targets the Spanish-speaking market.
“both of our co-founders speak Spanish and 80% of our staff speaks Spanish. We have extensive experience in targeting the Spanish market.”
lawrank.com/services/seo · checked November 7, 2026
- [264]
LawRank states it offers semi-exclusivity and exclusivity.
“Do you offer exclusivity? Yes, we offer semi-exclusivity and exclusivity.”
lawrank.com/services/seo · checked November 7, 2026
- [265]
LawRank states PPC clients pay Google directly for clicks.
“You pay Google directly for the clicks. This way you know exactly what is going towards your campaign.”
lawrank.com · checked November 7, 2026
