Superpractice vs Scorpion

Scorpion markets law firms and other local businesses on its own platform. Superpractice is built for law firms, with AI agents in its own CRM.

Checked Nov 7, 2026131 citationsBy the Superpractice team
We compete with ScorpionRead the disclosure
Superpractice publishes this comparison and competes with Scorpion. Superpractice has no customer, partner or affiliate relationship with Scorpion. Information about Scorpion comes only from its own pages, cited by number and checked November 7, 2026. The verdict is our opinion, and we didn’t test Scorpion.We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.How we compare
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Ask your AI about this comparison

An attorney descending a dark stone stair with a brass handrail, blurred by a slow shutter while the stair stays sharp

The short answer

Superpracticeassessmenthow we judge
Choose Superpractice if you want
Choose Scorpion if you want
  • Clio’s sole preferred marketing services partner, feeding leads into Clio Grow1
  • A 24/7 AI rep on your website that takes payments2
  • Video scripted, filmed and produced by its crew3,4
  • Local Services Ads managed day to day, disputes included5

The tradeoffBoth run your marketing on their own platform. Scorpion pairs a legal marketing team with AI products connected to your CRM, on a tailored plan. Superpractice is one system built for law firms, with its own team, CRM and AI agents at published month-to-month prices.16,17,2,18,19,7,20,8,9,21,6,22,23

Your firm

Which one fits your firm?

Superpracticeassessmenthow we judge
AI and technology
Marketing and growth
Service and terms
Your resultSuperpracticeassessment
The differences

Where each company wins. Each point cites both companies.

  • Your plan includes Superpractice’s own CRM.

    Superpractice is one client acquisition system, with its CRM, AI agents and attribution built in. Scorpion connects its AI to your CRM, such as Clio, Filevine or Lawmatics. Its pages don’t describe a CRM of its own.6,7,20,24,22,23,25

    Explore client acquisition→

  • Superpractice publishes its prices and its terms.

    Plans are $997, $2,500 or $4,000 a month, and you can leave any month. Scorpion publishes no prices. Its technology and SEO typically need a 12-month contract, while ads are typically month to month.8,9,26,27,28

    See Superpractice pricing→

  • Superpractice’s AI reaches past intake.

    Both use AI to answer calls, score leads and run ads. Superpractice adds skills you can use in any AI tool, an assistant in beta, AI avatar video and meeting scoring. Scorpion’s pages describe none of these.29,30,31,32,12,10,33,15,14,34,35,36,37

    How skills work (opens in a new tab)

  • Know months ahead whether you’ll hit your revenue goal.

    On the Scale plan, Superpractice forecasts from your close rates and pipeline history. Scorpion shows which areas and case types are most profitable, but its pages don’t describe a forecast.38,39,40,41

    Explore Sales Intelligence→

  • Superpractice is built for law firms.

    Every Superpractice offering is for a law firm. Scorpion also serves home services, franchise and healthcare businesses. Legal is one of its sections.21,42,43,44

    Explore client acquisition→
Services

What you get from each company.

Which jobs Superpractice and Scorpion state they cover
JobSuperpracticeScorpion
Paid search and Local Services AdsOffered[53]Offered[31][61]
Meta and paid socialOffered[53]Offered[70]
Ads inside ChatGPTOffered[53]Offered[71]
SEO and contentOffered[72]Offered[62]
AI search visibilityOffered[73]Offered[74][75]
Website buildOffered[76]Offered[77]
Landing pagesOffered[78]Offered[64]
AI that works inquiries alongside your teamOffered[20]Offered[68][58]
AI voice agentsOffered[79][80]Offered[29]
A platform your team works leads inOffered[7]Offered[81][2]
Cost per signed case or clientOffered[82]Offered[83]
Review requests and reputationOffered[84]Offered[63]
A stated strategy review cadenceOffered[85]Not publicly disclosed[86]
OfferedNot offeredNot publicly disclosedCould not confirm from public pages

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

AI

Where each company puts AI to work.

Which jobs Superpractice and Scorpion state they cover
JobSuperpracticeScorpion
AI agents that call, text and email a lead toward a booked meetingOffered[20][87]Offered[58][68]
AI voice agents answering inbound calls 24/7Offered[79][88]Offered[29]
AI lead scoring on every contactOffered[89]Offered[30][90]
A daily AI audit of the Google Ads accountOffered[91]Offered[60][31]
AI revenue forecasting from the firm’s pipeline historyOffered[39][38]Not publicly disclosed[41]
An AI executive assistant for the attorneyOfferedBeta[33]Not publicly disclosed[36]
AI meeting intelligence on the firm’s sales meetingsOffered[14]Not publicly disclosed[36]
AI-made video with the attorney’s avatarOffered[15]Not publicly disclosed[37]
AI search visibility work for the firm’s pagesOffered[73]Offered[74][62]
Skills written by the firm that the AI followsOffered[32][92]Not publicly disclosed[34]
The firm’s skills and data in ChatGPT, Claude, Claude Code or CodexOffered[69][93][12][10]Not publicly disclosed[35]
AI credits, calling minutes and texts included in the planOffered[94]Not publicly disclosed[95]
OfferedNot offeredNot publicly disclosedCould not confirm from public pagesBetaBeta means an early version, not yet open to every firm.

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

SuperpracticeassessmentSuperpractice is the more AI-native option here, but the gap is narrower than on most pages. Both use AI to answer calls, score leads and run ads. Superpractice offers all twelve capabilities compared and Scorpion five. It plugs your firm’s skills and data into Claude, ChatGPT and Codex, tools their makers keep improving. Its video ads star your AI avatar.20,88,89,91,33,14,39,15,93,94,29,68,30,31,60,62,74,36,41,37,35,95,32,12,10,69,34,6,25

Details

How Superpractice and Scorpion compare, point by point.

Superpractice and Scorpion compared criterion by criterion, from each company’s own pages
CriterionSuperpracticeScorpion
Category and scopeBuilt for law firms. Done-for-you marketing, plus websites, SEO and AI voice agents.[21][19][42]A marketing company for local businesses, from home services to healthcare, with law as one section. Its legal plan covers your website, SEO, ads and intake.[96][43][17]
Service modelOn Momentum, a full marketing department powered by AI and guided by human experts.[97]A tailored plan from legal marketing experts and its own technology, with a dedicated account manager and team.[16][57]
Paid mediaGoogle, Meta, Local Services and OpenAI Ads. Launch covers one and Momentum all four. Superpractice also manages Microsoft Ads. AI audits your Google Ads every morning.[53][91][98]Advertising AI trains Google, Microsoft and Meta ads on what drives revenue. Budgets AI shifts spend daily. It also manages Local Services, social and ChatGPT ads.[31][60][61][70][71]
SEO and content4 to 12 human-reviewed articles a month, with site health checks, schema and backlink monitoring on every plan. Link building comes on Market Leader.[72][99][100][101][102]Ranking AI targets the local keywords it says bring the most revenue. Reputation AI handles reviews.[62][63]
AI search visibilityCounts the clients and revenue that come from AI search tools like ChatGPT and Gemini. SEO + AI Search plans fix your pages for AI answers.[103][73]Built to get your firm recommended by ChatGPT, Perplexity and Google AI Overviews, through content and reviews. Its pages don’t say how it measures this.[104][75][74]
Websites, creative and landing pagesLanding pages and monthly AI video credits in every plan. Video ads star your AI avatar, with no shoot. Websites are built and hosted on Superpractice.[78][105][15][76]Websites on its own system, Landing Page AI that updates pages automatically, and filmed video from script to screen.[77][64][4]
Conversion and intakeBooking pages and a shared inbox in every plan, with included credits for AI agents that follow up alongside your team.[106][107][108][94]An AI rep on your website that answers, books and takes payments. AI answers calls and replies to missed calls, texts and chats. Leads AI grades your team’s intake calls.[2][29][58][90]
AI agents alongside your teamAI agents call, text and email leads toward a booked meeting, within approvals you set. Your firm’s skills guide them and work in any AI tool that speaks MCP.[20][87][109][32][12][10]Convert AI answers calls and chats 24/7, collects case details and books meetings. It texts leads who don’t convert. Its pages don’t describe email, outbound calls or approval rules.[68][58]
AI voice agentsVoice agents pick up around the clock and call new leads in seconds, with natural pacing and real interruption handling.[88][110]Convert’s voice assistant answers with natural-sounding AI, qualifies callers and schedules appointments. You choose missed calls, after hours or all day.[29]
CRM, platform and integrationsIts own CRM has lead scoring and MCP access. Client data goes to Clio, and the Clio assistant lets your Claude or ChatGPT work there. Webhooks connect the rest.[7][89][69][111][112][113]A platform with mobile access to answer leads, book meetings and see your return. It’s Clio’s sole preferred marketing services partner and names Filevine and Lawmatics integrations.[81][23][1]
AttributionEvery signed client traced to its source across 48 channels, with cost per signed client, in its own CRM.[24][114][82][7]Ties your marketing to signed cases and revenue, with cost per signed client, by connecting to your case management system. Clio sends back case values.[83][59]
ReportingReal-time dashboards. AI performance reports come monthly, or weekly on Scale, with revenue forecasting on Scale.[115][39]One live dashboard for marketing, intake and revenue. Revenue Intelligence shows which areas and case types are most profitable.[116][40]
Data and asset ownershipA website is yours after 12 paid months or a buyout. Its terms bar text AI providers from training on your data. Google Ads run in your own accounts.[117][118][119]You own your site’s domain, content and imagery after your contract. The site system stays with Scorpion, so you rebuild elsewhere. Its policy doesn’t name ad accounts.[66][120][67]
Onboarding and setupMigrates your campaigns and sets up attribution and intake routing. Most firms are live within 5 business days.[121][122]A project manager guides your website build, which typically launches in 4 to 10 weeks. Its pages give no go-live time for campaigns.[123]
Strategy cadenceA dedicated strategist, monthly strategy calls and a monthly review from Momentum. Scale adds a quarterly executive growth plan.[85][124]A dedicated account manager and team who keep you updated. Its pages don’t say how often you meet.[57][86]
Pricing and termsPublished. $997, $2,500 or $4,000 a month, plus 10% of ad spend over $10,000 on Scale. Month to month, with no exit fee. Voice agents $250 to $1,000 a month.[125][8][9][80]No published prices. Cost depends on your goals. Technology and SEO typically need a 12-month contract, and ads are typically month to month. Exit terms aren’t published.[26][18][27][28]
Best-fit customerPlans for solo attorneys starting out, established firms new to marketing and firms ready to own their market.[126][127][128]Growing personal injury, family, criminal defense and immigration firms. It also works alongside an in-house marketing team and publishes no size or budget criteria.[65][129]

What changes if you switch between them?

Timing depends on the service. Scorpion’s technology and SEO typically run on 12-month contracts, while its ads are typically month to month. Superpractice is month to month on every plan. Confirm in writing what leaves with you before you give notice.

  • After your Scorpion contract you own your site’s domain, content and imagery. On leaving, it hands back your analytics, Local Services and social accounts and gives you static files. The site system stays with Scorpion, so you rebuild elsewhere.[66][67][120]scorpion.co/faqNov 7, 2026
  • Scorpion’s ownership policy doesn’t name Google Ads or Meta ad accounts, and it doesn’t publish notice or early exit terms. Ask for both in writing before you sign or give notice.[67][27]scorpion.co/faqNov 7, 2026
  • Superpractice migrates your active campaigns and sets up attribution and intake routing. Most firms are live within 5 business days. It imports your existing leads and contacts at no extra cost.[121][122][130]superpractice.com/pricing · Nov 7, 2026
  • A Superpractice website is yours after 12 paid months or a buyout, with its files handed over. Cancel earlier and you get its content and lead data. Google Ads run in your own accounts.[76][117][131][119]superpractice.com/pricing · Nov 9, 2026superpractice.com/terms · Nov 9, 2026docs.superpractice.com/google-ads · Nov 8, 2026

What should you ask before you choose either one?

What is the term for each service, and what does leaving early cost?

Scorpion typically needs 12 months for its technology and SEO, with ads typically month to month. Superpractice is month to month on every plan. Ask each for notice periods and exit terms in writing.

What will the first 90 days cost in total?

Superpractice publishes its plan prices. Scorpion’s cost depends on your goals. Ask for its management fee, ad spend and setup fees, and the price of Connect or Convert.

Who works each inquiry after it arrives, and in which tool?

Neither provider replaces your judgment on which cases to take. Ask where inquiries land, what the AI does alongside your team and what rules you can set.

Will we see signed clients and fees by source, or leads and calls?

Both track marketing to signed cases. Ask each for a sample report from a firm like yours. Then ask what it needs from your case management system.

Who owns the website, ad accounts, call tracking numbers and data?

Get it in writing, including what you take with you if you leave. With Scorpion, the site system stays behind and you rebuild elsewhere.

How are state bar advertising rules handled?

Ask who reviews ads, landing pages and AI-written content before launch, and what records are kept.

How did we compare them?

We read each company’s current pages and recorded the information on them with its source, date and exact wording. Then we compared them on the same criteria we use for every page. The full method is on how we compare. Reviewed by the Superpractice team.

Limitations

  • Built only from each company’s public pages as of the date shown. We didn’t test Scorpion’s services, and Superpractice has no customer, partner or affiliate relationship with Scorpion.
  • Superpractice publishes this page and competes with Scorpion.
  • Scorpion’s results about itself, its displayed ratings and testimonials aren’t shown, and neither are third-party reviews. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
  • Where we say Scorpion’s pages don’t describe something, we mean its service and policy pages, not its blog or case studies.
  • Services, prices and terms change. Where Scorpion doesn’t publish a detail, we say so rather than guess.
  • Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

Change log

  • First draft for review.
  • Added Superpractice skills, MCP access for Claude Code and Codex, and the Clio assistant. Searched Scorpion’s pages for skills a firm writes for its AI. The AI Executive Assistant is marked beta. Added Superpractice’s one-system design.
  • The “Which one fits your firm?” rows now list only real differences, each backed by sources on both sides, with the same number of rows for each side.
  • The differences section now shows where each company wins, with the same number of points for each.

Corrections

Spot an error? with the page, the sentence and a source, or email our corrections inbox. Named companies are welcome to use the same route. Each correction is logged on the page.

Cite this comparison

Superpractice team. Superpractice vs Scorpion (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-scorpion
Markdown version for AI tools ↗

Built only from each company’s own public pages, with every source linked.

Sources

131 citations, each from the named company’s own page, with the words it rests on and the date we checked it.

  1. [1]

    Scorpion states it is Clio’s sole preferred marketing services partner, with an integration that sends Scorpion leads into Clio Grow.

    “Scorpion is Clio’s sole preferred marketing services partner”

    scorpion.co/about-us/partnerships/clio · checked November 7, 2026

  2. [2]

    Scorpion Connect is a 24/7 AI customer service rep for the firm’s website that answers questions, books appointments, accepts payments and educates prospective clients.

    “24/7 AI customer service rep that can answer questions, book appointments, accept payments, and educate prospective clients”

    scorpion.co/law-firms/marketing-solutions/scorpion-connect · checked November 7, 2026

  3. [3]

    Scorpion scripts the video, comes to the firm, films it, produces it and delivers it.

    “We script it, come to you, film it, produce it, deliver it.”

    scorpion.co/law-firms/marketing-solutions/brand-storytelling · checked November 7, 2026

  4. [4]

    Scorpion produces video for law firm advertising and brand storytelling, handling it from script to screen.

    “We create high-performing videos that tell your story, build trust, and keep your law firm top of mind. From script to screen, we handle it all.”

    scorpion.co/law-firms/marketing-solutions/social-advertising · checked November 7, 2026

  5. [5]

    Scorpion manages the day-to-day of a firm’s Local Services Ads, including help with disputes.

    “From helping with disputes to keeping your profile up-to-date and compliant, we manage the day-to-day of your LSA campaigns”

    scorpion.co/marketing-solutions/local-services-ads · checked November 8, 2026

  6. [6]

    Superpractice describes itself as one client acquisition operating system, run by AI and experts.

    “One client acquisition operating system, run by AI and experts.”

    superpractice.com · checked November 8, 2026

  7. [7]

    Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform.

    “Superpractice AI-native CRM + client-acquisition platform”

    superpractice.com/pricing · checked November 7, 2026

  8. [8]

    Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately.

    “Scale is $4,000/month plus 10% of ad spend over $10k.”

    superpractice.com/pricing · checked November 7, 2026

  9. [9]

    Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term.

    “There is no annual contract, exit fee, or minimum term.”

    superpractice.com/pricing · checked November 7, 2026

  10. [10]

    Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm.

    “CLI tools (Claude Code, Codex) authenticate with an API key instead.”

    docs.superpractice.com/mcp · checked November 8, 2026

  11. [11]

    Through MCP, a connected AI tool can also create tasks, update contacts and matters, book meetings and draft emails and texts, with the permissions the firm chooses.

    “Create and complete tasks · update contacts and matters · book and move meetings · draft emails and texts · edit content in your SEO schedule.”

    docs.superpractice.com/mcp · checked November 8, 2026

  12. [12]

    A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts.

    “can be listed and read, and show up as ready-made prompts”

    docs.superpractice.com/skills · checked November 8, 2026

  13. [13]

    Anyone at the firm who can see a skill can download it to use in other AI tools.

    “Anyone who can see a skill can download it, to use it in other AI tools.”

    docs.superpractice.com/skills · checked November 8, 2026

  14. [14]

    Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team.

    “Every meeting scored against your own playbook, and every pattern turned into coaching for your team.”

    superpractice.com/features/meeting-intelligence · checked November 7, 2026

  15. [15]

    Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot.

    “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.”

    superpractice.com · checked November 7, 2026

  16. [16]

    Scorpion presents its legal offering as its technology plus a team of legal marketing experts who create a tailored strategy for the firm.

    “Our full suite of award-winning technology and experienced legal marketing experts create a tailored marketing strategy specifically for your firm”

    scorpion.co/law-firms · checked November 7, 2026

  17. [17]

    Scorpion’s law firm page says its offering is a tailored marketing strategy that includes website development, SEO, AI search, digital advertising, Local Services Ads and intake.

    “create a tailored marketing strategy specifically for your firm that includes website development, SEO, AI search, digital advertising, LSAs, and intake”

    scorpion.co/law-firms · checked November 7, 2026

  18. [18]

    Scorpion’s FAQ says the investment depends on the client’s business goals, across marketing technology, marketing services and digital advertising.

    “The investment you decide to make with Scorpion depends on your business goals.”

    scorpion.co/faq · checked November 7, 2026

  19. [19]

    Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client.

    “Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.”

    superpractice.com/pricing · checked November 7, 2026

  20. [20]

    Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets.

    “They call, text, email, and follow up toward your goals”

    superpractice.com/features/procedures · checked November 7, 2026

  21. [21]

    Superpractice describes itself as the client acquisition platform for law firms; every offering on its pricing page is for a law firm.

    “Superpractice is the all-in-one client acquisition platform for law firms.”

    superpractice.com · checked November 7, 2026

  22. [22]

    Scorpion describes Convert, its AI that answers and follows up leads, as connected to the firm’s CRM.

    “It’s trained on your data, customized to your business, and connected to your CRM.”

    scorpion.co/law-firms/marketing-solutions/convert · checked November 8, 2026

  23. [23]

    Scorpion states it works with Clio, Filevine, Lawmatics and more, and its legal partnerships page lists Clio, Filevine and LeadDocket as integrations.

    “We work seamlessly with Clio, Filevine, Lawmatics, and more, so your leads, intake, and marketing all work together effortlessly.”

    scorpion.co/personal-injury/insights/faq · checked November 7, 2026

  24. [24]

    Every signed client is traced back to the original source.

    “Every signed client, traced back to the original source”

    superpractice.com/features/attribution · checked November 7, 2026

  25. [25]

    Scorpion’s pages do not describe a CRM of Scorpion’s own. They describe connecting to the firm’s CRM, naming Clio, Filevine and Lawmatics, and delivering new leads into Clio Grow.

    Not publicly disclosed on the pages checked.

    scorpion.co/sitemap.xml · checked November 8, 2026

  26. [26]

    Scorpion’s pages publish no prices for any service, product or plan.

    Not publicly disclosed on the pages checked.

    scorpion.co/sitemap.xml · checked November 7, 2026

  27. [27]

    Scorpion typically requires a 12-month contract for its marketing technology and certain services such as SEO.

    “Scorpion typically requires a 12-month contract for our marketing technology and certain marketing services like search engine optimization (SEO).”

    scorpion.co/faq · checked November 7, 2026

  28. [28]

    Scorpion states digital advertising services such as Google Ads, LSAs and Meta are typically month-to-month.

    “Digital advertising services like Google Ads, LSAs, Meta, etc. are typically month-to-month terms.”

    scorpion.co/faq · checked November 7, 2026

  29. [29]

    Scorpion Convert includes a Voice Assistant that answers calls with natural-sounding AI, qualifies callers and schedules appointments, in missed-call, after-hours or all-day modes.

    “Voice Assistant answers calls with a friendly, natural-sounding AI that qualifies and schedules appointments.”

    scorpion.co/law-firms/marketing-solutions/convert · checked November 7, 2026

  30. [30]

    Every inbound lead is scored immediately for quality and potential case value.

    “Every inbound lead is scored immediately for quality and potential case value. Your team focuses on the best potential clients. Nothing gets missed.”

    scorpion.co/law-firms · checked November 7, 2026

  31. [31]

    Scorpion states its Advertising AI learns what drives revenue and trains the ad systems of Google, Microsoft and Meta for law firm campaigns.

    “trains the AI of our advertising partners (like Google, Microsoft, and Meta) to bring you more of the right clients, automatically”

    scorpion.co/law-firms/marketing-solutions/advertising-ai · checked November 7, 2026

  32. [32]

    A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow.

    “A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.”

    docs.superpractice.com/skills · checked November 8, 2026

  33. [33]

    The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice.

    “Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.”

    superpractice.com/features/ai-assistant · checked November 7, 2026

  34. [34]

    Scorpion’s pages do not describe skills, playbooks or instructions a firm writes for its AI to follow.

    Not publicly disclosed on the pages checked.

    scorpion.co/law-firms/marketing-solutions/convert · checked November 8, 2026

  35. [35]

    Scorpion’s pages do not describe MCP access or any way to work with the firm’s Scorpion data from ChatGPT, Claude or another AI assistant.

    Not publicly disclosed on the pages checked.

    scorpion.co/sitemap.xml · checked November 7, 2026

  36. [36]

    Scorpion’s pages do not describe an AI assistant for the attorney’s own work or AI that scores the firm’s sales meetings.

    Not publicly disclosed on the pages checked.

    scorpion.co/sitemap.xml · checked November 7, 2026

  37. [37]

    Scorpion’s pages do not describe AI-generated video or an AI avatar of the attorney; its video pages describe filmed production.

    Not publicly disclosed on the pages checked.

    scorpion.co/sitemap.xml · checked November 7, 2026

  38. [38]

    Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal.

    “Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.”

    superpractice.com/features/sales-intelligence · checked November 7, 2026

  39. [39]

    Revenue forecasting is included in the Scale plan.

    “| Revenue forecasting | — | — | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  40. [40]

    Scorpion’s Revenue Intelligence page says it shows how marketing turns into dollars and which geographic areas and case types are most profitable.

    “Scorpion’s Revenue Intelligence tells you exactly how your marketing is turning into dollars (not clicks, not impressions, no vanity).”

    scorpion.co/law-firms/marketing-solutions/revenue-intelligence · checked November 7, 2026

  41. [41]

    Scorpion’s pages do not describe revenue forecasting from the firm’s pipeline history.

    Not publicly disclosed on the pages checked.

    scorpion.co/sitemap.xml · checked November 7, 2026

  42. [42]

    Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own.

    “Superpractice pricing across five offerings”

    superpractice.com/pricing · checked November 7, 2026

  43. [43]

    Scorpion states it caters to several industries, including home services, legal, franchise and healthcare.

    “Scorpion caters to several leading industries, including home services, legal, franchise, healthcare and more.”

    scorpion.co/about-us/partnerships · checked November 7, 2026

  44. [44]

    Scorpion works across several industries. Its partnerships page names home services, legal and franchise, and its Who We Help menu lists Home Services, Legal, Franchise, Medical, Platforms and Multi-Location, and Hospital and Healthcare Systems.

    “We work with top industry leaders across home services, legal, franchise, and more to help their members grow.”

    scorpion.co/about-us/partnerships · checked November 7, 2026

  45. [45]

    Superpractice’s Clio integration brings retained matters in from Clio and counts their revenue against the marketing that produced them.

    “Retained matters come in from Clio.”

    docs.superpractice.com/clio · checked November 9, 2026

  46. [46]

    Superpractice’s pages and docs describe connecting Clio Manage and do not name a Clio Grow connection.

    Not publicly disclosed on the pages checked.

    docs.superpractice.com/clio · checked November 9, 2026

  47. [47]

    Superpractice’s pages and docs do not describe an AI chat that answers visitors on the firm’s website.

    Not publicly disclosed on the pages checked.

    superpractice.com/solutions/website · checked November 9, 2026

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    Superpractice’s pages do not describe a website chat widget that captures and qualifies inquiries on the firm’s site.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice’s pages do not state that its AI agents or booking pages accept payments from clients.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 7, 2026

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    When a contract carries a fee, an embedded checkout appears right after signing, and a signed and paid contract moves the matter to Retained.

    “an embedded checkout appears immediately after signing”

    docs.superpractice.com/contracts · checked November 8, 2026

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    The pricing page lists AI Avatars video credits in every Managed Ads plan and does not list a filmed video production service.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 7, 2026

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    Scorpion describes itself as Google’s largest Local Services Ads partner.

    “As Google's largest LSA partner, Scorpion builds that full presence”

    scorpion.co/law-firms · checked November 7, 2026

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    Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum.

    “Google Ads, Meta Ads, LSAs, OpenAI Ads”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice’s pages and docs do not describe disputing Local Services Ads leads for credit.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 9, 2026

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    Scorpion’s founder biography states the company has worked on digital marketing for local businesses since 2001 under founder Rustin Kretz.

    “the foundation for its unprecedented growth and innovative approach to digital marketing for local businesses since 2001”

    scorpion.co/about-us/rustin-kretz · checked November 7, 2026

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    Superpractice’s site does not state when Superpractice was founded.

    Not publicly disclosed on the pages checked.

    superpractice.com · checked November 9, 2026

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    Scorpion states each law firm client has a dedicated account manager and team who keep the firm updated.

    “You’ll have a dedicated account manager and team to handle everything and keep you updated.”

    scorpion.co/law-firms · checked November 7, 2026

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    Convert’s Messaging Assistant responds to missed calls, texts, website chats, Facebook messages, LSA leads and contact forms around the clock, and texts leads who do not convert right away.

    “Messaging Assistant instantly responds to missed calls, texts, website chats, Facebook messages, LSA leads, and contact forms, 24/7. ... Text leads who don’t convert right away”

    scorpion.co/law-firms/marketing-solutions/convert · checked November 7, 2026

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    Through the Clio integration Scorpion tracks lead and matter status and receives estimated and actual case values.

    “Scorpion also has access to estimated and actual case values as they advance through the pipeline.”

    scorpion.co/about-us/partnerships/clio · checked November 7, 2026

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    Scorpion’s Budgets AI shifts ad spend toward the channels bringing in cases and updates daily.

    “automatically shifts your spend toward the channels bringing in real cases ... Budgets AI updates daily to keep you ahead, not catching up.”

    scorpion.co/law-firms/marketing-solutions/budgets-ai · checked November 7, 2026

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    Scorpion states it manages the day-to-day of Local Services Ads campaigns, including disputes, profile upkeep and compliance.

    “From helping with disputes to keeping your profile up-to-date and compliant, we manage the day-to-day of your LSA campaigns”

    scorpion.co/marketing-solutions/local-services-ads · checked November 7, 2026

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    Scorpion’s SEO offering is an AI-powered product named Ranking AI, focused on the local keywords it says bring the most revenue.

    “Our AI-powered SEO solution, Ranking AI, helps you own your local market by focusing on the keywords that will bring your business the most revenue.”

    scorpion.co/marketing-solutions/seo · checked November 7, 2026

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    Scorpion offers Reputation AI for law firms, with timed review requests, automatic replies to reviews and sentiment analysis.

    “Reputation AI knows exactly when to ask for a review--after you've delivered exceptional legal service.”

    scorpion.co/law-firms/marketing-solutions/reputation-ai · checked November 7, 2026

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    Scorpion’s Landing Page AI creates and updates law firm landing pages automatically from what people search for and how ads perform.

    “Get new landing pages automatically created and updated based on what people are searching for”

    scorpion.co/law-firms/marketing-solutions/landing-page-ai · checked November 7, 2026

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    Scorpion’s legal get-started page names personal injury, family law, criminal defense and immigration, and its legal navigation also lists bankruptcy, employment law, and estate and probate, each with its own page.

    “Marketing built for personal injury, family law, criminal defense, immigration, and other growing firms. Trusted by law firms nationwide.”

    scorpion.co/law-firms/get-started · checked November 7, 2026

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    Clients own their website’s domain, content and imagery after the contract term is complete, but not Scorpion’s underlying website system.

    “Yes, you own your website after the length of your contract with Scorpion is complete. While you won’t own the underlying system”

    scorpion.co/faq · checked November 7, 2026

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    On leaving after fulfilling the contract, Scorpion says it transfers ownership of accounts such as Google Analytics, Google Local Services Ads and social media accounts, and website content, back to the client.

    “transferring full ownership of key accounts such as Google Analytics/GA4, Google Local Services Ads, social media accounts, website content, and more back to you”

    scorpion.co/faq · checked November 7, 2026

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    Scorpion states Convert AI answers calls, collects case details and books consultations automatically around the clock.

    “Scorpion’s Convert AI answers calls, collect case details, and book consultations automatically around the clock.”

    scorpion.co/law-firms · checked November 7, 2026

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    Every Managed Ads plan includes MCP access.

    “| MCP access | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Scorpion’s legal social advertising page says it runs law firm ads across Facebook, Instagram and YouTube.

    “By running ads across Facebook, Instagram, and YouTube, you’ll see the results where it matters: your caseload.”

    scorpion.co/law-firms/marketing-solutions/social-advertising · checked November 7, 2026

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    Scorpion plans, launches and manages ChatGPT ad campaigns for law firms through its Advertising AI, and describes itself as a technology partner with access to OpenAI’s advertising team.

    “Scorpion plans, launches, and manages your ChatGPT ad campaigns through our Advertising AI”

    scorpion.co/law-firms/marketing-solutions/chatgpt-ads · checked November 7, 2026

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    The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles.

    “Foundation — $1,750/mo”

    superpractice.com/pricing · checked November 9, 2026

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    SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads.

    “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages”

    superpractice.com/pricing · checked November 7, 2026

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    Scorpion states RevenueMAX builds the signals it says AI engines use, with case-specific content and a stream of reviews, so the firm gets recommended when someone asks AI who to hire.

    “RevenueMAX builds those signals together, with case-specific content and a steady stream of reviews, so your firm gets recommended when someone asks AI who to hire”

    scorpion.co/personal-injury · checked November 7, 2026

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    Scorpion names ChatGPT, Perplexity and Google AI Overviews and says these engines recommend firms based on content depth, reviews, video and a structured footprint.

    “AI engines like ChatGPT, Perplexity, and Google AI Overviews recommend firms based on content depth, reviews, video, and a structured online footprint.”

    scorpion.co/personal-injury · checked November 7, 2026

  76. [76]

    A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform.

    “A law firm website designed, built, hosted, and maintained on the Superpractice platform.”

    superpractice.com/pricing · checked November 9, 2026

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    Scorpion builds websites on its own proprietary content management system.

    “While we use our own proprietary CMS, it's just one piece of our full collection of digital marketing solutions.”

    scorpion.co/faq · checked November 7, 2026

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    Every Managed Ads plan includes landing pages.

    “| High-converting landing pages | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    AI Voice Agents are sold separately from the Managed Ads plan fee.

    “AI Voice Agents are sold separately.”

    superpractice.com/pricing · checked November 7, 2026

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    The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each.

    “| Starter | $250/mo | 100 minutes | $2.00/min |”

    superpractice.com/pricing · checked November 9, 2026

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    Scorpion provides a client platform with mobile access to see performance, respond to leads, book consultations and see return on investment.

    “See the impact of changes, respond to leads directly, book more consultations, and see your return on investment–all in the palm of your hand.”

    scorpion.co/law-firms/marketing-solutions/platform-and-reporting · checked November 7, 2026

  82. [82]

    Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking.

    “| First-touch & last-touch attribution | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  83. [83]

    Scorpion states it connects marketing channels to signed cases and revenue, reporting case value by source, cost per signed client and attributed revenue.

    “Connect every marketing channel to signed cases and revenue. Know case value by source, cost per signed client, and attributed revenue.”

    scorpion.co/law-firms · checked November 7, 2026

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    Superpractice’s Reviews feature sends review requests by text and email, from one contact or in bulk when matters close, and drafts the review from three answers in the client’s own words.

    “One click sends the request from any contact, or in bulk when matters close, by text and email together.”

    superpractice.com/features/reviews · checked November 7, 2026

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    Momentum and Scale include a dedicated strategist and monthly strategy calls; Scale adds a quarterly executive growth plan.

    “| Monthly strategy calls | — | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Scorpion’s pages do not state how often a law firm meets the people running its marketing.

    Not publicly disclosed on the pages checked.

    scorpion.co/sitemap.xml · checked November 7, 2026

  87. [87]

    The firm chooses each goal, from a booked meeting to a signed engagement.

    “Choose what you want to happen, from a booked meeting to a signed engagement.”

    superpractice.com/features/procedures · checked November 7, 2026

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    Voice agents pick up 24/7 and call new leads in seconds.

    “Agents pick up 24/7 and call new leads in seconds.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

  89. [89]

    Leads are graded A to F and scored for momentum.

    “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.”

    superpractice.com/features/lead-scoring · checked November 7, 2026

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    Scorpion’s Leads AI scores each inbound lead and grades how well the firm’s own team handled the intake call.

    “Know how well your team is turning calls into cases (or where they might need training). Immediately.”

    scorpion.co/law-firms/marketing-solutions/leads-ai · checked November 7, 2026

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    AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition.

    “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.”

    superpractice.com/features/google-ads · checked November 7, 2026

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    A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses.

    “Once a skill is published, it is used wherever you choose”

    docs.superpractice.com/skills · checked November 8, 2026

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    Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool.

    “Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.”

    superpractice.com · checked November 7, 2026

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    Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails.

    “agents following up your leads”

    superpractice.com/pricing · checked November 7, 2026

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    Scorpion’s pages do not state an included allowance of AI usage, calling minutes or text segments in any plan.

    Not publicly disclosed on the pages checked.

    scorpion.co/sitemap.xml · checked November 7, 2026

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    Scorpion describes itself as built to make marketing simpler, clearer and more effective for local businesses.

    “Scorpion is built to make marketing simpler, clearer, and more effective for local businesses.”

    scorpion.co/about-us · checked November 7, 2026

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    Momentum is described as a full marketing department, powered by AI and guided by human experts.

    “A full marketing department, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login.

    “If Superpractice manages your Microsoft Ads”

    docs.superpractice.com/microsoft-ads · checked November 8, 2026

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    Every SEO + AI Search plan includes a site health check that merges overlapping pages and fixes internal links, quarterly on Foundation and monthly on Authority and Market Leader.

    “Site health check: overlapping pages merged, internal links, and rankings”

    superpractice.com/pricing · checked November 8, 2026

  100. [100]

    Every SEO + AI Search article goes through a keyword coverage, metadata, schema, linking and readability checklist.

    “Keyword coverage, metadata, schema, linking, and readability checklist”

    superpractice.com/pricing · checked November 8, 2026

  101. [101]

    Every SEO + AI Search plan monitors the firm’s backlink profile, new and lost links and broken links.

    “Backlink profile, new and lost links, and broken-link monitoring”

    superpractice.com/pricing · checked November 8, 2026

  102. [102]

    The Market Leader SEO + AI Search plan includes backlink and directory listing building.

    “Backlink and directory listing building”

    superpractice.com/pricing · checked November 7, 2026

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    Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area.

    “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.”

    superpractice.com/features/attribution · checked November 7, 2026

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    Scorpion’s law firm page leads with AI search, and lists AI search presence and recommendations among the metrics it says it delivers.

    “Your next client is asking AI who to hire. Is your firm the answer?”

    scorpion.co/law-firms · checked November 7, 2026

  105. [105]

    Every Managed Ads plan includes AI Avatars video credits each month, 300 on Launch, 1,500 on Momentum and 3,000 on Scale.

    “| AI Avatars video credits each month | 300 | 1,500 | 3,000 |”

    superpractice.com/pricing · checked November 7, 2026

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    Every Managed Ads plan includes Superpractice scheduling with branded booking pages.

    “| Superpractice® Scheduling | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books.

    “Branded pages, live calendar sync, and agents that know about every meeting the second it books.”

    superpractice.com/features/booking · checked November 7, 2026

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    Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team.

    “Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.”

    superpractice.com/features/inbox · checked November 7, 2026

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    The firm delegates routine actions and can require approval for others.

    “Delegate routine actions and require approval for others.”

    superpractice.com/features/procedures · checked November 7, 2026

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    Superpractice’s voice agents are built on the latest voice models, with natural pacing and real interruption handling.

    “Built on the latest voice models with natural pacing and real interruption handling. Most callers never realize they were not talking to a person.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

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    Superpractice sends client information to Clio directly and uses webhooks for tools like PracticePanther, MyCase and Filevine.

    “Send client information to Clio directly, or use webhooks for tools like PracticePanther, MyCase, and Filevine.”

    superpractice.com · checked November 7, 2026

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    The Clio assistant lets the firm’s Claude or ChatGPT read and work in its Clio Manage account through Superpractice.

    “The Clio assistant connects your firm's Clio Manage account to Claude or ChatGPT through Superpractice.”

    docs.superpractice.com/clio-assistant · checked November 8, 2026

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    Every Managed Ads plan includes CRM integrations, Zapier integrations and inbound and outbound webhooks.

    “| CRM integrations | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Attribution recognizes 48 channels, including AI search referrals.

    “48 channels recognized, including AI search referrals.”

    superpractice.com/features/attribution · checked November 7, 2026

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    Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.

    “| AI performance reports | Monthly | Monthly | Weekly |”

    superpractice.com/pricing · checked November 7, 2026

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    Scorpion offers one dashboard for marketing performance, intake data and revenue metrics, framed against waiting for a monthly report.

    “Your marketing performance, intake data, and revenue metrics all in one place. No spreadsheets. No waiting for a monthly report.”

    scorpion.co/law-firms · checked November 7, 2026

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    A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data.

    “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.”

    superpractice.com/pricing · checked November 9, 2026

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    Superpractice’s Terms bar AI model providers from training on a firm’s data and content. The bar does not cover the providers of its voice and AI Avatars models, which work under their own terms.

    “Superpractice does not permit AI model providers to use Customer Data or Customer Content to train their models.”

    superpractice.com/terms · checked November 9, 2026

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    Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts.

    “Changes only ever reach your firm's own connected Google Ads accounts.”

    docs.superpractice.com/google-ads · checked November 8, 2026

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    On leaving after fulfilling the contract, the client receives static site files, design assets and content, and must rebuild the site on another content management system.

    “You’ll need to work with another vendor to rebuild your website on a content management system of your choosing”

    scorpion.co/faq · checked November 7, 2026

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    When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing.

    “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice says most firms moving from another agency are fully live within 5 business days.

    “Most firms are fully live within 5 business days.”

    superpractice.com/pricing · checked November 7, 2026

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    Scorpion states a new website typically launches in four to ten weeks, with a project manager guiding the build.

    “The timeline for launching a website typically ranges from four to 10 weeks, depending on the specifics of your contract.”

    scorpion.co/faq · checked November 7, 2026

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    Momentum adds a senior strategist and a monthly review.

    “Senior strategist + monthly review”

    superpractice.com/pricing · checked November 7, 2026

  125. [125]

    The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute).

    “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |”

    superpractice.com/pricing · checked November 7, 2026

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    Launch is for solo attorneys who are just starting out.

    “For solo attorneys who are just starting out.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice’s plans are described for solo attorneys starting out (Launch), established firms new to marketing (Momentum) and firms ready to own their market (Scale).

    “For established firms that are new to marketing.”

    superpractice.com/pricing · checked November 7, 2026

  128. [128]

    Scale is for firms ready to own their market across every channel.

    “For serious firms ready to own their market across every channel, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

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    Scorpion says it works as an extension of a firm that already has a marketing team, and does not publish firm-size or budget qualification criteria.

    “We work as an extension of your team, providing data-driven insights, advanced technology, and strategy to take your marketing to the next level.”

    scorpion.co/law-firms · checked November 7, 2026

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    Superpractice imports a firm’s existing leads and contacts at no extra cost.

    “We also import your existing leads and contacts at no extra cost.”

    superpractice.com/pricing · checked November 9, 2026

  131. [131]

    Once a firm owns its website, Superpractice hands over the site files and source code, the content and media, and any domain it registered, on written request.

    “the website's site files and source code, as a ZIP archive in a form reasonably suitable for hosting with a provider you choose”

    superpractice.com/terms · checked November 9, 2026

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