Superpractice vs Lawmatics

Lawmatics is legal CRM software for your team to run. Superpractice runs your marketing and includes its own CRM and AI agents.

Checked Nov 7, 2026119 citationsBy the Superpractice team
We compete with LawmaticsRead the disclosure
Superpractice publishes this comparison and competes with Lawmatics. Superpractice has no customer, partner or affiliate relationship with Lawmatics. Information about Lawmatics comes only from its own pages, cited by number and checked November 7, 2026. The verdict is our opinion, and we didn’t test Lawmatics.We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.How we compare
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Ask your AI about this comparison

An attorney rising from a leather armchair beside a brass floor lamp, blurred by a slow shutter while the lounge stays sharp

The short answer

Superpracticeassessmenthow we judge
Choose Superpractice if you want
  • One growth system runs the ads, websites and SEO, CRM included5,6,7,8,9,10
  • Month to month, with no annual contract, exit fee or minimum term11
  • Published prices and unlimited seats, with no per-user minimum12,13
  • The AI tool you choose, plugged into your growth platform14,15,16,17
Choose Lawmatics if you want
  • Time tracking and billing in the same system1
  • New matters synced to Smokeball, MyCase or Filevine2
  • A client portal for documents and case updates3
  • Clients pay your first-meeting fee when they book4

The tradeoffBoth offer AI agents that follow up alongside your team, though Lawmatics sells them as an add-on. Superpractice is one system that also brings your leads in and traces each signed client to the ad click. You can build on it in any AI tool.18,19,6,20,16,14,5,21,22

Your firm

Which one fits your firm?

Superpracticeassessmenthow we judge
AI and technology
Marketing and growth
Service and terms
Your resultSuperpracticeassessment
The differences

Where each company wins. Each point cites both companies.

  • Superpractice brings the lead. Lawmatics tracks it.

    Superpractice runs your ads on Google, Meta and Microsoft, plus Local Services and OpenAI. It also builds websites and runs SEO. Lawmatics sells the software, and agency partners do the hands-on marketing.6,7,8,9,23,22,24

    Explore client acquisition→

  • Month to month, against a committed term.

    Superpractice has no annual contract, exit fee or minimum term. Lawmatics commits you to the full term even if you pay monthly, and the term renews automatically. Its pages don’t say how long the term is.11,25,26,27,28

    See Superpractice pricing→

  • Published prices and unlimited seats.

    Superpractice publishes its plan and voice agent prices and doesn’t charge per seat. Lawmatics quotes each firm and publishes no plan price. Its plans need at least 3 or 5 users, with fees committed for the full term.12,29,13,30,31,25

    See Superpractice pricing→

  • Build on Superpractice, and use it in any AI tool.

    Superpractice skills, yours or its own, guide every agent. Any AI tool that speaks MCP can use them with your data, and you can download them. Lawmatics’ pages don’t describe skills you write or MCP access.32,33,34,16,14,17,35,36,37,38

    How skills work (opens in a new tab)

  • Revenue forecasts, and every meeting scored against your playbook.

    Superpractice forecasts revenue from your pipeline history on its Scale plan. It scores every meeting against your own playbook. Lawmatics’ pages don’t describe revenue forecasting or meeting scoring.39,40,41,42,43

    Explore Sales Intelligence→
Services

What you get from each company.

Which jobs Superpractice and Lawmatics state they cover
JobSuperpracticeLawmatics
Ads management on Google, Meta, Microsoft and moreOffered[7][24]Not publicly disclosed[22][23]
SEO and contentOffered[9]Not publicly disclosed[22]
Website build and landing pagesOffered[64][8]Not publicly disclosed[22]
AI search visibilityOffered[65]Not publicly disclosed[66]
A CRM the firm works inOffered[10]Offered[67][61]
Intake forms, scheduling and e-signatureOffered[68][69][70]Offered[71][50]
AI agents alongside your teamOffered[19]Offered[18][21]
AI voice agentsOffered[72][73]Offered[74][63]
Booking on the firm’s live calendarOffered[68]Offered[71]
Marketing source and ROI trackingOffered[20][75]Offered[76][77]
Dashboards and reportsOffered[78]Offered[79]
OfferedNot offeredNot publicly disclosedCould not confirm from public pages

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

AI

Where each company puts AI to work.

Which jobs Superpractice and Lawmatics state they cover
JobSuperpracticeLawmatics
AI agents that call, text and email a lead toward a booked meetingOffered[19][80]Offered[18][81]
AI voice agents answering inbound calls 24/7Offered[72][82]Offered[74][83]
AI lead scoring on every contactOffered[84]Offered[56]
A daily AI audit of the Google Ads accountOffered[85]Not publicly disclosed[86]
AI revenue forecasting from the firm’s pipeline historyOffered[40][39]Not publicly disclosed[42]
An AI executive assistant for the attorneyOfferedBeta[87]Offered[88]
AI meeting intelligence on the firm’s sales meetingsOffered[41]Not publicly disclosed[43]
AI-made video with the attorney’s avatarOffered[89]Not publicly disclosed[90]
AI search visibility work for the firm’s pagesOffered[65]Not publicly disclosed[66]
Skills written by the firm that the AI followsOffered[32][34]Not publicly disclosed[36]
The firm’s skills and data in ChatGPT, Claude, Claude Code or CodexOffered[35][91][16][14]Not publicly disclosed[37]
AI credits, calling minutes and texts included in the planOffered[92]Not publicly disclosed[93]
OfferedNot offeredNot publicly disclosedCould not confirm from public pagesBetaBeta means an early version, not yet open to every firm.

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

SuperpracticeassessmentSuperpractice is the more AI-native option here, though the gap is narrow. Both offer AI agents, AI lead scoring and an AI assistant, though Superpractice’s is in beta. Superpractice offers all twelve capabilities compared and Lawmatics four. It plugs your skills and data into Claude, ChatGPT and Codex, tools their makers keep improving. Its video ads star your AI avatar.18,74,56,88,19,82,84,87,85,40,39,41,65,92,35,91,94,89,32,16,14,86,42,43,90,66,36,37,93,5,44

Details

How Superpractice and Lawmatics compare, point by point.

Superpractice and Lawmatics compared criterion by criterion, from each company’s own pages
CriterionSuperpracticeLawmatics
Category and scopeA law firm growth company. It runs your ads and includes its own CRM. Websites, SEO and voice agents are also offered.[6][95][10]Legal CRM software built for client acquisition, made only for law firms.[67][96]
Service modelOn Momentum, Superpractice works as your full marketing department, with a senior strategist. The CRM is included, with unlimited seats.[97][98][10][13]Software your team runs for CRM, intake, automation and reporting. Agency partners do the hands-on marketing.[61][23]
Conversion and intakeBooking pages and a shared inbox for calls, texts and emails. Monthly AI credits and calling minutes power the agents.[68][69][99][92]File requests, booking on your Outlook or Google calendar and e-signature for fee agreements. Live call answering comes through receptionist integrations.[71][50][47]
AI agents alongside your teamAI agents call, text and email leads toward a booked meeting, within approvals you set. Your firm’s skills guide them and work in any AI tool that speaks MCP.[19][80][100][32][16][14]Merlin Engage agents work by text, email, voice and web chat within limits you set. Its pages disagree on which agents are live today.[18][55][101][83]
AI voice agentsVoice agents answer 24/7 on the latest voice models, with natural pacing and real interruption handling.[102][82]Its agents are described as answering after-hours calls. Its AI overview page labels phone agents coming soon.[74][83]
CRM, platform and integrationsIts own CRM, with lead scoring, integrations and MCP access. It sends client details to Clio, where your Claude or ChatGPT can work through the Clio assistant.[10][84][103][35][48][104]The CRM is the product. Merlin Qualify scores every lead on your criteria, and a wide marketplace connects case management and other tools. Its pages don’t mention MCP.[67][56][47][37]
AttributionEvery signed client traced to its source across 48 channels, from ad click to signed client, with cost per signed client.[105][106][20][75]CallRail records each call’s marketing source. Google Ads and Meta spend is logged against matter values your team keeps updated.[76][77]
ReportingLive dashboards and AI performance reports, with revenue forecasting on Scale.[78][40]Reporting on the campaigns you run, with a marketing ROI calculator. Its pages don’t describe forecasting or meeting scoring.[79][42][43]
AI search visibilityWork to get your pages cited in ChatGPT, Gemini and AI Overviews. Attribution counts the clients and revenue AI search brings you.[65][107]Lawmatics’ pages do not describe this[66]
Data and asset ownershipA website is yours after 12 paid months or a buyout, and SEO articles are yours on delivery. Google Ads run in your own accounts.[108][109][110]You own your data, and it isn’t used to train AI. You can retrieve it for 60 days after you leave, then it may be deleted.[58][59]
Onboarding and setupSuperpractice moves your active campaigns and sets up attribution and intake routing. Most firms are fully live within 5 business days.[111][112]Basic onboarding has three 60-minute sessions, ten custom forms and data migration help, and Premium has six. Packages aren’t refundable, and its pages don’t say when you go live.[60][113]
Pricing and termsPublished and month to month, with no exit fee or seat charges. Plans run $997 to $4,000 a month, and Scale adds 10% of ad spend over $10,000.[12][11][13]Not published, and quoted per firm with a 3 or 5 user minimum. Merlin AI add-ons cost extra. Fees are committed for a term of unstated length that renews automatically.[30][31][63][25][27][28]
Best-fit customerPlans for solo attorneys starting out, established firms new to marketing and firms ready to own their market.[114][115][116]Essential for growing client capacity, Premium for rapid growth and Enterprise for large-scale needs.[117]

What changes if you move from Lawmatics to Superpractice, or back?

Timing matters most because the terms differ. Lawmatics commits you to the full term and renews it unless you give written notice 30 days before it ends. Superpractice is month to month. Export your data first and give notice on time.

  • Lawmatics renews for another term of the same length unless written notice reaches support@lawmatics.com 30 days before renewal. You can’t cancel for convenience. If Lawmatics agrees to release you early, the fee is 50% of the remaining fees.[27][62]lawmatics.com/terms-of-useNov 7, 2026
  • You own your data, and it stays available for 60 days after the subscription ends. It may be deleted after that, so export inside that window.[58][59]lawmatics.com/terms-of-useNov 7, 2026
  • Superpractice moves your active campaigns and sets up attribution and intake routing. Most firms are fully live within 5 business days. It imports your existing leads and contacts at no extra cost.[111][112][118]superpractice.com/pricing · Nov 7, 2026
  • If you keep your own marketing, the Superpractice Platform alone includes the CRM with unlimited seats and no platform fee or monthly minimum. A Superpractice website is yours after 12 paid months or a buyout.[119][108]superpractice.com/pricing · Nov 7, 2026

What should you ask before you choose either one?

Who brings the lead, and who runs the campaigns?

Ask whether the provider runs your ads, website and SEO or expects an agency to. A CRM tracks leads, but someone has to produce them.

What is the term, when does it renew, and what does leaving early cost?

Read the terms of use and order form before you sign. Get the term length, renewal notice window and any early exit fee in writing.

How are the AI agents priced at your lead volume?

Outcome-based and credit-based pricing both grow with activity. Ask each provider to price a month at your real lead flow.

Will we see signed clients by source, or just leads and calls?

Ask for a sample report from a firm like yours. Ask which sources are traced to signed clients without someone typing in spend or matter values.

How many seats do we need, and what does each cost?

Count every attorney and staff member who should see the pipeline. Then compare user minimums and committed seats with unlimited seats.

Who owns the data, and how do we get it out?

Get the export window and format in writing. Know what happens to your website, ad accounts and tracking numbers if you leave.

How did we compare them?

We read each company’s current pages and recorded the information on them with its source, date and exact wording. Then we compared them on the same criteria we use for every page. The full method is on how we compare. Reviewed by the Superpractice team.

Limitations

  • Built only from each company’s public pages on the date shown. We didn’t test Lawmatics’ software, and Superpractice has no customer, partner or affiliate relationship with Lawmatics.
  • Superpractice publishes this page and competes with Lawmatics on lead follow-up and CRM.
  • Lawmatics’ pages disagree on which Merlin Engage agents are live. Where they differ, the page notes both rather than choosing one.
  • Results Lawmatics reports about itself aren’t shown, and neither are third-party reviews. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
  • Services, prices and terms change. Where Lawmatics doesn’t publish a detail, such as plan prices or the length of its term, the page says so.
  • Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

Change log

  • First draft for review.
  • Added Superpractice skills, MCP access for Claude Code and Codex, and the Clio assistant. The Copilot comparison now credits asking questions of firm data from Claude or ChatGPT. Searched Lawmatics’ pages for skills a firm writes for Merlin. Added Superpractice’s one-system design.
  • The fit rows now list only real differences, balanced by side.
  • The differences section now shows where each company wins, with the same number of points for each.
  • The verdict cards now name only real differences, with the same number for each company.

Corrections

Spot an error? with the page, the sentence and a source, or email our corrections inbox. Named companies are welcome to use the same route. Each correction is logged on the page.

Cite this comparison

Superpractice team. Superpractice vs Lawmatics (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-lawmatics
Markdown version for AI tools ↗

Built only from each company’s own public pages, with every source linked.

Sources

119 citations, each from the named company’s own page, with the words it rests on and the date we checked it.

  1. [1]

    Lawmatics’ Time & Billing add-on covers time tracking, payment processing and invoicing, and can be added to any plan.

    “Time tracking, data insights, client management, payment processing, and invoicing. Applicable to any plan.”

    lawmatics.com/pricing · checked November 9, 2026

  2. [2]

    Lawmatics syncs matter data to case management systems when a lead converts, including Smokeball, MyCase, Filevine, PracticePanther, Clio and SmartAdvocate.

    “Sync matter data from Lawmatics to Smokeball upon lead conversion”

    lawmatics.com/integrations · checked November 9, 2026

  3. [3]

    Lawmatics’ client portal lets clients see shared documents, calendar events, notes, tasks and messages, and keeps them informed on their case.

    “It’s as simple as logging into the secure portal where they can access shared documents, calendar events, notes, tasks, messages, and more.”

    lawmatics.com/legal-crm/client-portal · checked November 9, 2026

  4. [4]

    LMPay collects payment when a new client books a meeting, and a Time & Billing add-on covers time tracking, invoicing and payment processing on any plan.

    “Collect payment whenever a new client schedules a consultation.”

    lawmatics.com/time-and-billing/lmpay · checked November 7, 2026

  5. [5]

    Superpractice describes itself as one client acquisition operating system, run by AI and experts.

    “One client acquisition operating system, run by AI and experts.”

    superpractice.com · checked November 8, 2026

  6. [6]

    Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client.

    “Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.”

    superpractice.com/pricing · checked November 7, 2026

  7. [7]

    Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum.

    “Google Ads, Meta Ads, LSAs, OpenAI Ads”

    superpractice.com/pricing · checked November 7, 2026

  8. [8]

    A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform.

    “A law firm website designed, built, hosted, and maintained on the Superpractice platform.”

    superpractice.com/pricing · checked November 9, 2026

  9. [9]

    The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles.

    “Foundation — $1,750/mo”

    superpractice.com/pricing · checked November 9, 2026

  10. [10]

    Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform.

    “Superpractice AI-native CRM + client-acquisition platform”

    superpractice.com/pricing · checked November 7, 2026

  11. [11]

    Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term.

    “There is no annual contract, exit fee, or minimum term.”

    superpractice.com/pricing · checked November 7, 2026

  12. [12]

    Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately.

    “Scale is $4,000/month plus 10% of ad spend over $10k.”

    superpractice.com/pricing · checked November 7, 2026

  13. [13]

    Superpractice does not charge per seat. Seats are unlimited, so every partner, attorney and staff member can be added.

    “No. Seats are unlimited: add every partner, attorney, and staff member. You pay for the work the AI does, not for logins.”

    superpractice.com/pricing · checked November 7, 2026

  14. [14]

    Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm.

    “CLI tools (Claude Code, Codex) authenticate with an API key instead.”

    docs.superpractice.com/mcp · checked November 8, 2026

  15. [15]

    Through MCP, a connected AI tool can also create tasks, update contacts and matters, book meetings and draft emails and texts, with the permissions the firm chooses.

    “Create and complete tasks · update contacts and matters · book and move meetings · draft emails and texts · edit content in your SEO schedule.”

    docs.superpractice.com/mcp · checked November 8, 2026

  16. [16]

    A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts.

    “can be listed and read, and show up as ready-made prompts”

    docs.superpractice.com/skills · checked November 8, 2026

  17. [17]

    Anyone at the firm who can see a skill can download it to use in other AI tools.

    “Anyone who can see a skill can download it, to use it in other AI tools.”

    docs.superpractice.com/skills · checked November 8, 2026

  18. [18]

    Merlin Engage operates across SMS, email, voice and web chat and escalates to a firm member when a situation calls for human judgment.

    “It operates across SMS, email, voice, and web chat, and escalates to a firm member whenever a situation calls for human judgment.”

    lawmatics.com/ai/merlin-engage · checked November 7, 2026

  19. [19]

    Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets.

    “They call, text, email, and follow up toward your goals”

    superpractice.com/features/procedures · checked November 7, 2026

  20. [20]

    Managed Ads plans include attribution from ad click to signed client.

    “full attribution from ad click to signed client”

    superpractice.com/pricing · checked November 7, 2026

  21. [21]

    Merlin Engage is a separate add-on, not included in a standard Lawmatics subscription, and requires Merlin Qualify.

    “Merlin Engage is not included with a standard Lawmatics subscription. It is a separate add-on that customers can purchase based on their needs”

    lawmatics.com/ai/merlin-engage · checked November 7, 2026

  22. [22]

    Lawmatics’ pages do not describe ad management, website building or SEO as services Lawmatics provides.

    Not publicly disclosed on the pages checked.

    lawmatics.com/services · checked November 7, 2026

  23. [23]

    Lawmatics describes marketing agencies as partners that provide the hands-on marketing services, with a revenue share for referring their clients.

    “Lawmatics Partners are agencies, consultants, and solution providers that provide hands-on marketing services or consulting on sales and marketing strategy.”

    lawmatics.com/partners/agency · checked November 7, 2026

  24. [24]

    Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login.

    “If Superpractice manages your Microsoft Ads”

    docs.superpractice.com/microsoft-ads · checked November 8, 2026

  25. [25]

    Fees for the full Initial Service Term and each Renewal Term are committed when the Order Form is signed and are non-cancellable and non-refundable.

    “Fees for the full Initial Service Term and each Renewal Term are committed when you sign your Order Form. They are non-cancellable and non-refundable”

    lawmatics.com/terms-of-use · checked November 7, 2026

  26. [26]

    Monthly billing is a payment schedule only and does not create a month-to-month subscription or a right to cancel month to month.

    “monthly billing is a payment schedule only. It does not create a month-to-month subscription or a right to cancel month to month.”

    lawmatics.com/terms-of-use · checked November 7, 2026

  27. [27]

    Subscriptions renew automatically for a term equal to the initial term unless written non-renewal notice is received at least 30 days before the term ends.

    “Subscriptions automatically renew at the end of each Term for a Renewal Term equal in length to the Initial Service Term”

    lawmatics.com/terms-of-use · checked November 7, 2026

  28. [28]

    The length of the Initial Service Term is not stated on lawmatics.com.

    Not publicly disclosed on the pages checked.

    lawmatics.com/terms-of-use · checked November 7, 2026

  29. [29]

    The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute).

    “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |”

    superpractice.com/pricing · checked November 7, 2026

  30. [30]

    Lawmatics offers tailor-made pricing plans and a custom quote rather than published plan prices.

    “We offer tailor-made pricing plans for law firms of all sizes — so you pay only for what you need. Help us get to know you better for a custom quote.”

    lawmatics.com/pricing · checked November 7, 2026

  31. [31]

    No dollar price for the Essential, Premium or Enterprise plans appears on lawmatics.com.

    Not publicly disclosed on the pages checked.

    lawmatics.com/pricing · checked November 7, 2026

  32. [32]

    A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow.

    “A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.”

    docs.superpractice.com/skills · checked November 8, 2026

  33. [33]

    Superpractice can also provide skills of its own for a firm’s assistants to use.

    “Superpractice may provide some skills for your firm.”

    docs.superpractice.com/skills · checked November 8, 2026

  34. [34]

    A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses.

    “Once a skill is published, it is used wherever you choose”

    docs.superpractice.com/skills · checked November 8, 2026

  35. [35]

    Every Managed Ads plan includes MCP access.

    “| MCP access | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  36. [36]

    Lawmatics’ pages do not describe skills or written procedures a firm writes for Merlin to follow.

    Not publicly disclosed on the pages checked.

    lawmatics.com/ai/merlin-engage · checked November 8, 2026

  37. [37]

    Lawmatics’ pages do not describe MCP access or making the firm’s data available inside ChatGPT or Claude.

    Not publicly disclosed on the pages checked.

    lawmatics.com/integrations · checked November 7, 2026

  38. [38]

    Lawmatics’ site and help center don’t list an MCP server for connecting AI tools such as Claude or ChatGPT.

    Not publicly disclosed on the pages checked.

    help.lawmatics.com · checked November 8, 2026

  39. [39]

    Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal.

    “Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.”

    superpractice.com/features/sales-intelligence · checked November 7, 2026

  40. [40]

    Revenue forecasting is included in the Scale plan.

    “| Revenue forecasting | — | — | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  41. [41]

    Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team.

    “Every meeting scored against your own playbook, and every pattern turned into coaching for your team.”

    superpractice.com/features/meeting-intelligence · checked November 7, 2026

  42. [42]

    Lawmatics’ pages do not describe revenue forecasting from the firm’s pipeline history.

    Not publicly disclosed on the pages checked.

    lawmatics.com/data-reporting · checked November 7, 2026

  43. [43]

    Lawmatics’ pages do not describe an AI notetaker or meeting scoring for the firm’s sales meetings.

    Not publicly disclosed on the pages checked.

    lawmatics.com/data-reporting · checked November 7, 2026

  44. [44]

    Lawmatics’ pricing page lists four add-ons beside its plans, Merlin Qualify lead scoring, Merlin Engage outreach agents, Merlin Copilot and Time & Billing.

    “Add-ons Accelerate your workflows even further ... Merlin Qualify evaluates every new lead ... Merlin Copilot builds it ... Add Time & Billing to your plan”

    lawmatics.com/pricing · checked November 8, 2026

  45. [45]

    Superpractice’s pages and docs describe no case management, time tracking or legal billing of its own. A signed, paid engagement letter moves the matter to Retained (sp-cap-009).

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 9, 2026

  46. [46]

    When a contract carries a fee, an embedded checkout appears right after signing, and a signed and paid contract moves the matter to Retained.

    “an embedded checkout appears immediately after signing”

    docs.superpractice.com/contracts · checked November 8, 2026

  47. [47]

    The integrations marketplace is organized into case management, calendaring and scheduling, lead gen and marketing, reception and intake, file sync, billing, communication, connectors and drafting.

    “Case management Calendaring & scheduling Lead gen & marketing Reception, chatbots, & intake File sync Billing Communication Connectors Drafting”

    lawmatics.com/integrations · checked November 7, 2026

  48. [48]

    Superpractice sends client information to Clio directly and uses webhooks for tools like PracticePanther, MyCase and Filevine.

    “Send client information to Clio directly, or use webhooks for tools like PracticePanther, MyCase, and Filevine.”

    superpractice.com · checked November 7, 2026

  49. [49]

    Superpractice’s pages and docs name no connection to Litify, Salesforce, Smokeball, Needles or CASEpeer. It reaches case management tools like MyCase, Filevine and PracticePanther by webhook (sp-ld-004).

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 9, 2026

  50. [50]

    Document automation, file request templates and e-signature for fee and retainer agreements are built into the intake product.

    “File request templates make it easy to ask for and receive the documents you need electronically”

    lawmatics.com/client-intake · checked November 7, 2026

  51. [51]

    Superpractice’s pages and docs describe no client portal and no document requests sent to clients.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 9, 2026

  52. [52]

    Superpractice’s booking pages take no payment, and its docs describe no payment request outside a contract. A fee is paid when a client signs a contract that carries one (sp-cap-009).

    Not publicly disclosed on the pages checked.

    docs.superpractice.com/booking-event-types · checked November 9, 2026

  53. [53]

    Lawmatics runs daily live support office hours on Zoom.

    “Daily office hours Live support calls”

    lawmatics.com/pricing · checked November 7, 2026

  54. [54]

    Superpractice offers no public support phone line, live chat or community forum. Account support runs through a monitored email queue, weekdays 9 to 5 Eastern.

    “Superpractice does not currently offer a public support phone line, live chat, or community forum.”

    docs.superpractice.com/support · checked November 9, 2026

  55. [55]

    The firm sets the guardrails for Merlin Engage, deciding what it can send, when it acts on its own and when a human reviews first, and every conversation is logged.

    “The firm controls what Engage can send, when it acts on its own, and when a human reviews first.”

    lawmatics.com/ai/merlin-engage · checked November 7, 2026

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    Merlin Qualify scores every lead against the firm’s criteria, shows the reasoning and automatically triggers the next step.

    “Merlin Qualify scores every lead against your firm's criteria, shows you exactly why, and automatically triggers the next step”

    lawmatics.com/ai/merlin-qualify · checked November 7, 2026

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    Email marketing automation with drag and drop campaign building, audience segmentation and dynamic workflows.

    “Legal marketing software allows attorneys to easily build email marketing campaigns with drag and drop features.”

    lawmatics.com/marketing-automation · checked November 7, 2026

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    The firm owns its Customer Data. Lawmatics does not use Customer Data to train or fine-tune AI models.

    “As between you and us, you own your Customer Data.”

    lawmatics.com/terms-of-use · checked November 7, 2026

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    When a subscription ends, Customer Data stays available for electronic retrieval for 60 days, after which it may be deleted within 30 days.

    “When a subscription ends, Customer Data remains available for electronic retrieval for sixty (60) days.”

    lawmatics.com/terms-of-use · checked November 7, 2026

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    Basic onboarding includes three 60-minute sessions, training on templated workflows, ten custom forms drafted for the firm, lead funnel activation and data migration help. Premium onboarding has six sessions and a custom training plan.

    “Three 60-minute onboarding sessions Training on pre-built and templated Lawmatics workflows 10 Lawmatics custom forms drafted for you Lead funnel activation Assistance with data migration”

    lawmatics.com/onboarding · checked November 7, 2026

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    Lawmatics is software the firm runs. Its core platform covers CRM, intake, automation and reporting and works without the Merlin AI add-ons.

    “The core Lawmatics platform — including CRM, intake, automation, and reporting — is fully functional without Merlin Engage.”

    lawmatics.com/ai/merlin-engage · checked November 7, 2026

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    A subscription cannot be cancelled for convenience before the end of the term. An early release, at Lawmatics’ discretion, carries a fee of 50% of the remaining fees.

    “You may not cancel or terminate a subscription for convenience before the end of the then-current Term.”

    lawmatics.com/terms-of-use · checked November 7, 2026

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    Merlin Qualify and Merlin Engage carry outcome-based pricing and Merlin Copilot user-based pricing, with no amounts published. The AI features are add-ons for an additional fee.

    “Outcome-based pricing”

    lawmatics.com/pricing · checked November 7, 2026

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    Every Managed Ads plan includes landing pages.

    “| High-converting landing pages | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads.

    “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages”

    superpractice.com/pricing · checked November 7, 2026

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    Lawmatics’ pages do not describe work on being found or cited in AI answers.

    Not publicly disclosed on the pages checked.

    lawmatics.com/marketing-automation · checked November 7, 2026

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    Lawmatics describes itself as the AI-powered legal CRM built for client acquisition.

    “The AI-powered legal CRM built for client acquisition”

    lawmatics.com/pricing · checked November 7, 2026

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    Every Managed Ads plan includes Superpractice scheduling with branded booking pages.

    “| Superpractice® Scheduling | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books.

    “Branded pages, live calendar sync, and agents that know about every meeting the second it books.”

    superpractice.com/features/booking · checked November 7, 2026

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    The client signs with a legally binding e-signature, drawn or typed, on any device.

    “a legally binding e-signature, drawn or typed, on any device”

    docs.superpractice.com/contracts · checked November 8, 2026

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    Leads and clients book meetings on the firm’s synced Outlook or Google calendar, with automated email and text reminders.

    “sync your Outlook or Google calendar and allow clients to choose a meeting time that works around your existing schedule.”

    lawmatics.com/client-intake/legal-calendaring-software · checked November 7, 2026

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    AI Voice Agents are sold separately from the Managed Ads plan fee.

    “AI Voice Agents are sold separately.”

    superpractice.com/pricing · checked November 7, 2026

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    The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each.

    “| Starter | $250/mo | 100 minutes | $2.00/min |”

    superpractice.com/pricing · checked November 9, 2026

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    Lawmatics states its AI agents handle answering after-hours calls, routine follow-ups and chasing missing information, while intake staff keep control of decisions.

    “chasing missing information, sending routine follow-ups, answering after-hours calls.”

    lawmatics.com/ai · checked November 7, 2026

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    Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking.

    “| First-touch & last-touch attribution | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    The CallRail integration logs incoming calls and records which marketing source each call is attributed to.

    “Log incoming calls and automatically record which of your marketing sources the call is attributed to.”

    lawmatics.com/integrations/callrail · checked November 7, 2026

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    The Google Ads integration logs ad spend to marketing sources and campaigns in Lawmatics and calculates ROI against the value of converted matters.

    “Google Ads spend automatically logged on marketing sources & campaigns in Lawmatics”

    lawmatics.com/integrations/google-ads · checked November 7, 2026

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    Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.

    “| AI performance reports | Monthly | Monthly | Weekly |”

    superpractice.com/pricing · checked November 7, 2026

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    Lawmatics describes a marketing ROI calculator and Google Ads integration as tools for the firm to execute, manage and report on its own marketing campaigns from the CRM.

    “With our marketing return of investment (ROI) calculator and Google Ads integration, you can access the tools you need to execute, manage and report on your marketing campaigns”

    lawmatics.com/data-reporting/law-firm-kpi-dashboard · checked November 7, 2026

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    The firm chooses each goal, from a booked meeting to a signed engagement.

    “Choose what you want to happen, from a booked meeting to a signed engagement.”

    superpractice.com/features/procedures · checked November 7, 2026

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    Merlin Engage outreach agents sound like the firm, respond to leads 24/7 and keep the conversation going until the lead converts.

    “Build outreach agents that sound like your firm, respond to leads 24/7, and keep the conversation going until they convert.”

    lawmatics.com/pricing · checked November 7, 2026

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    Voice agents pick up 24/7 and call new leads in seconds.

    “Agents pick up 24/7 and call new leads in seconds.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

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    Lawmatics’ AI overview page labels Phone Agents, Email Agents and Website Chat Agents as coming soon, with Text Agents unlabeled.

    “Coming soon Phone Agents”

    lawmatics.com/ai · checked November 9, 2026

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    Leads are graded A to F and scored for momentum.

    “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.”

    superpractice.com/features/lead-scoring · checked November 7, 2026

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    AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition.

    “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.”

    superpractice.com/features/google-ads · checked November 7, 2026

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    Lawmatics’ pages do not describe a daily audit of the firm’s ads account.

    Not publicly disclosed on the pages checked.

    lawmatics.com/integrations/google-ads · checked November 7, 2026

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    The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice.

    “Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.”

    superpractice.com/features/ai-assistant · checked November 7, 2026

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    Merlin Copilot is an in-platform AI assistant that builds automations, pulls reports and answers questions from the firm’s live Lawmatics data.

    “Copilot builds the automations, pulls the reports, and finds the answers you need, all from your firm’s live data.”

    lawmatics.com/ai/merlin-copilot · checked November 7, 2026

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    Every Managed Ads plan includes AI Avatars video credits each month, 300 on Launch, 1,500 on Momentum and 3,000 on Scale, with AI Avatars voice cloning on every plan.

    “| AI Avatars video credits each month | 300 | 1,500 | 3,000 |”

    superpractice.com/pricing · checked November 7, 2026

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    Lawmatics’ pages do not describe AI-generated video or an AI avatar of the attorney.

    Not publicly disclosed on the pages checked.

    lawmatics.com/marketing-automation · checked November 7, 2026

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    Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool.

    “Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.”

    superpractice.com · checked November 7, 2026

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    Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails.

    “agents following up your leads”

    superpractice.com/pricing · checked November 7, 2026

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    Lawmatics’ pages do not describe AI credits, calling minutes or text allowances included in a plan.

    Not publicly disclosed on the pages checked.

    lawmatics.com/pricing · checked November 7, 2026

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    Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot.

    “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.”

    superpractice.com · checked November 7, 2026

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    Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own.

    “Superpractice pricing across five offerings”

    superpractice.com/pricing · checked November 7, 2026

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    Lawmatics states it is built specifically for law firms.

    “Lawmatics stands out because it’s built specifically for law firms, with features tailored to your needs.”

    lawmatics.com/legal-crm · checked November 7, 2026

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    Momentum is described as a full marketing department, powered by AI and guided by human experts.

    “A full marketing department, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

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    Momentum adds a senior strategist and a monthly review.

    “Senior strategist + monthly review”

    superpractice.com/pricing · checked November 7, 2026

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    Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team.

    “Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.”

    superpractice.com/features/inbox · checked November 7, 2026

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    The firm delegates routine actions and can require approval for others.

    “Delegate routine actions and require approval for others.”

    superpractice.com/features/procedures · checked November 7, 2026

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    The Merlin Engage lineup (SMS, No-Show, Voice, Retriever, Chat, Booking, Email and Signing agents) is described as partly live, with new agents rolling out soon.

    “The lineup keeps growing, with some agents now live and new ones rolling out to the Lawmatics platform soon.”

    lawmatics.com/ai/merlin-engage · checked November 9, 2026

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    Superpractice’s voice agents are built on the latest voice models, with natural pacing and real interruption handling.

    “Built on the latest voice models with natural pacing and real interruption handling. Most callers never realize they were not talking to a person.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

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    The Platform lists integrations with Google and Outlook calendar and email, Clio and CallRail as included.

    “| Integrations: Google and Outlook calendar and email, Clio, CallRail | Included |”

    superpractice.com/pricing · checked November 7, 2026

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    The Clio assistant lets the firm’s Claude or ChatGPT read and work in its Clio Manage account through Superpractice.

    “The Clio assistant connects your firm's Clio Manage account to Claude or ChatGPT through Superpractice.”

    docs.superpractice.com/clio-assistant · checked November 8, 2026

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    Every signed client is traced back to the original source.

    “Every signed client, traced back to the original source”

    superpractice.com/features/attribution · checked November 7, 2026

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    Attribution recognizes 48 channels, including AI search referrals.

    “48 channels recognized, including AI search referrals.”

    superpractice.com/features/attribution · checked November 7, 2026

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    Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area.

    “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.”

    superpractice.com/features/attribution · checked November 7, 2026

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    A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data.

    “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.”

    superpractice.com/pricing · checked November 9, 2026

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    Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first.

    “Articles we deliver are yours, and the ones published on your site stay there.”

    superpractice.com/pricing · checked November 9, 2026

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    Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts.

    “Changes only ever reach your firm's own connected Google Ads accounts.”

    docs.superpractice.com/google-ads · checked November 8, 2026

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    When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing.

    “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice says most firms moving from another agency are fully live within 5 business days.

    “Most firms are fully live within 5 business days.”

    superpractice.com/pricing · checked November 7, 2026

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    Lawmatics’ pages do not state how long onboarding takes or when a firm is live.

    Not publicly disclosed on the pages checked.

    lawmatics.com/onboarding · checked November 7, 2026

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    Launch is for solo attorneys who are just starting out.

    “For solo attorneys who are just starting out.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice’s plans are described for solo attorneys starting out (Launch), established firms new to marketing (Momentum) and firms ready to own their market (Scale).

    “For established firms that are new to marketing.”

    superpractice.com/pricing · checked November 7, 2026

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    Scale is for firms ready to own their market across every channel.

    “For serious firms ready to own their market across every channel, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

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    Essential is for firms boosting client capacity, Premium for firms targeting rapid growth and market leadership, and Enterprise for large-scale cross-functional needs.

    “For firms striving to boost client capacity while operating at peak efficiency.”

    lawmatics.com/pricing · checked November 7, 2026

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    Superpractice imports a firm’s existing leads and contacts at no extra cost.

    “We also import your existing leads and contacts at no extra cost.”

    superpractice.com/pricing · checked November 9, 2026

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    The Platform on its own includes the CRM for firms that bring their own marketing, with unlimited seats and no platform fee or monthly minimum.

    “The CRM is included. For firms that bring their own marketing. Unlimited seats. There is no platform fee or monthly minimum”

    superpractice.com/pricing · checked November 7, 2026

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