# Superpractice vs Lawmatics

> Lawmatics is legal CRM software for your team to run. Superpractice runs your marketing and includes its own CRM and AI agents.

**Disclosure.** Superpractice publishes this comparison and competes with Lawmatics. Superpractice has no customer, partner or affiliate relationship with Lawmatics. Information about Lawmatics comes only from its own pages, cited by number below with the date checked. The verdict is Superpractice’s opinion, and Superpractice didn’t test Lawmatics. How we compare https://superpractice.com/comparison-methodology We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.

Checked 2026-11-07. 119 citations, each linked to its source. Reviewed by the Superpractice team. Canonical page https://superpractice.com/compare/superpractice-vs-lawmatics.

## The short answer (Superpractice’s assessment)

### Choose Superpractice if you want

- One growth system runs the ads, websites and SEO, CRM included [5][6][7][8][9][10]
- Month to month, with no annual contract, exit fee or minimum term [11]
- [Published](https://superpractice.com/pricing) prices and unlimited seats, with no per-user minimum [12][13]
- The [AI tool you choose](https://docs.superpractice.com/mcp), plugged into your growth platform [14][15][16][17]

### Choose Lawmatics if you want

- Time tracking and billing in the same system [1]
- New matters synced to Smokeball, MyCase or Filevine [2]
- A client portal for documents and case updates [3]
- Clients pay your first-meeting fee when they book [4]

**The tradeoff.** Both offer AI agents that follow up alongside your team, though Lawmatics sells them as an add-on. Superpractice is one system that also brings your leads in and traces each signed client to the ad click. You can build on it in any AI tool. [18][19][6][20][16][14][5][21][22]

Leads go cold when nobody follows up, so you want a system that works every one. Lawmatics is legal CRM software with intake, automation and Merlin AI. You or your agency still run the marketing. Superpractice runs the marketing for you and includes its own CRM, with AI agents that work alongside your team. The question is whether you want software that tracks your leads or a company that also brings them in.

## Where does each company win?

### Where Superpractice wins

- **Superpractice brings the lead. Lawmatics tracks it.** Superpractice runs your ads on Google, Meta and Microsoft, plus Local Services and OpenAI. It also builds websites and runs SEO. Lawmatics sells the software, and agency partners do the hands-on marketing. [6][7][8][9][23][22][24] [Explore client acquisition](https://superpractice.com/law-firm-marketing)
- **Month to month, against a committed term.** Superpractice has no annual contract, exit fee or minimum term. Lawmatics commits you to the full term even if you pay monthly, and the term renews automatically. Its pages don’t say how long the term is. [11][25][26][27][28] [See Superpractice pricing](https://superpractice.com/pricing)
- **Published prices and unlimited seats.** Superpractice publishes its plan and voice agent prices and doesn’t charge per seat. Lawmatics quotes each firm and publishes no plan price. Its plans need at least 3 or 5 users, with fees committed for the full term. [12][29][13][30][31][25] [See Superpractice pricing](https://superpractice.com/pricing)
- **Build on Superpractice, and use it in any AI tool.** Superpractice skills, yours or its own, guide every agent. Any AI tool that speaks MCP can use them with your data, and you can download them. Lawmatics’ pages don’t describe skills you write or MCP access. [32][33][34][16][14][17][35][36][37][38] [How skills work](https://docs.superpractice.com/skills)
- **Revenue forecasts, and every meeting scored against your playbook.** Superpractice forecasts revenue from your pipeline history on its Scale plan. It scores every meeting against your own playbook. Lawmatics’ pages don’t describe revenue forecasting or meeting scoring. [39][40][41][42][43] [Explore Sales Intelligence](https://superpractice.com/features/sales-intelligence)

### Where Lawmatics wins

- **Time tracking and billing in the same system.** Lawmatics’ Time & Billing add-on covers time tracking, invoicing and payment processing on any plan. Superpractice stops at the signed, paid engagement, and its pages describe no time tracking or legal billing. [1][44][45][46] [Lawmatics’ pricing page](https://www.lawmatics.com/pricing)
- **New matters synced to your case management system.** Lawmatics syncs matter data to Smokeball, MyCase, Filevine and other case management systems when a lead converts. Superpractice reaches tools like MyCase and Filevine by webhook, and its pages name no Smokeball connection. [2][47][48][49] [Lawmatics’ integrations page](https://www.lawmatics.com/integrations)
- **A client portal for documents and case updates.** Lawmatics’ client portal lets clients see shared documents, calendar events and messages. Its file requests collect the documents you need. Superpractice’s pages describe no client portal or document requests. [3][50][51] [Lawmatics’ client portal page](https://www.lawmatics.com/legal-crm/client-portal)
- **Clients pay your first-meeting fee when they book.** Lawmatics’ LMPay collects payment when a new client books a meeting. Superpractice’s booking pages take no payment. A fee is paid when a client signs a contract that carries one. [4][52][46] [Lawmatics’ LMPay page](https://www.lawmatics.com/time-and-billing/lmpay)
- **Live help from the software team every weekday.** Lawmatics runs live support office hours on Zoom every weekday morning. Superpractice has no public support phone line or live chat, and account support runs by email. [53][54] [Lawmatics’ pricing page](https://www.lawmatics.com/pricing)

## What does each one do for your firm?

| Job | Superpractice | Lawmatics |
|---|---|---|
| Ads management on Google, Meta, Microsoft and more | Offered [7][24] | Not publicly disclosed [22][23] |
| SEO and content | Offered [9] | Not publicly disclosed [22] |
| Website build and landing pages | Offered [64][8] | Not publicly disclosed [22] |
| AI search visibility | Offered [65] | Not publicly disclosed [66] |
| A CRM the firm works in | Offered [10] | Offered [67][61] |
| Intake forms, scheduling and e-signature | Offered [68][69][70] | Offered [71][50] |
| AI agents alongside your team | Offered [19] | Offered [18][21] |
| AI voice agents | Offered [72][73] | Offered [74][63] |
| Booking on the firm’s live calendar | Offered [68] | Offered [71] |
| Marketing source and ROI tracking | Offered [20][75] | Offered [76][77] |
| Dashboards and reports | Offered [78] | Offered [79] |

_Beta means an early version, not yet open to every firm._

## What AI does each one offer?

| AI capability | Superpractice | Lawmatics |
|---|---|---|
| AI agents that call, text and email a lead toward a booked meeting | Offered [19][80] | Offered [18][81] |
| AI voice agents answering inbound calls 24/7 | Offered [72][82] | Offered [74][83] |
| AI lead scoring on every contact | Offered [84] | Offered [56] |
| A daily AI audit of the Google Ads account | Offered [85] | Not publicly disclosed [86] |
| AI revenue forecasting from the firm’s pipeline history | Offered [40][39] | Not publicly disclosed [42] |
| An AI executive assistant for the attorney | Offered (beta) [87] | Offered [88] |
| AI meeting intelligence on the firm’s sales meetings | Offered [41] | Not publicly disclosed [43] |
| AI-made video with the attorney’s avatar | Offered [89] | Not publicly disclosed [90] |
| AI search visibility work for the firm’s pages | Offered [65] | Not publicly disclosed [66] |
| Skills written by the firm that the AI follows | Offered [32][34] | Not publicly disclosed [36] |
| The firm’s skills and data in ChatGPT, Claude, Claude Code or Codex | Offered [35][91][16][14] | Not publicly disclosed [37] |
| AI credits, calling minutes and texts included in the plan | Offered [92] | Not publicly disclosed [93] |

_Superpractice’s assessment._ Superpractice is the more AI-native option here, though the gap is narrow. Both offer AI agents, AI lead scoring and an AI assistant, though Superpractice’s is in beta. Superpractice offers all twelve capabilities compared and Lawmatics four. It plugs your skills and data into Claude, ChatGPT and Codex, tools their makers keep improving. Its video ads star your AI avatar. [18][74][56][88][19][82][84][87][85][40][39][41][65][92][35][91][94][89][32][16][14][86][42][43][90][66][36][37][93][5][44]

## How do Superpractice and Lawmatics compare, point by point?

| Criterion | Superpractice | Lawmatics |
|---|---|---|
| Category and scope | A law firm growth company. It runs your ads and includes its own CRM. Websites, SEO and voice agents are also offered. [6][95][10] | Legal CRM software built for client acquisition, made only for law firms. [67][96] |
| Service model | On Momentum, Superpractice works as your full marketing department, with a senior strategist. The CRM is included, with unlimited seats. [97][98][10][13] | Software your team runs for CRM, intake, automation and reporting. Agency partners do the hands-on marketing. [61][23] |
| Conversion and intake | [Booking pages](https://superpractice.com/features/booking) and a [shared inbox](https://superpractice.com/features/inbox) for calls, texts and emails. Monthly AI credits and calling minutes power the agents. [68][69][99][92] | File requests, booking on your Outlook or Google calendar and e-signature for fee agreements. Live call answering comes through receptionist integrations. [71][50][47] |
| AI agents alongside your team | [AI agents](https://superpractice.com/features/procedures) call, text and email leads toward a booked meeting, within approvals you set. Your firm’s [skills](https://docs.superpractice.com/skills) guide them and work in any AI tool that speaks MCP. [19][80][100][32][16][14] | Merlin Engage agents work by text, email, voice and web chat within limits you set. Its pages disagree on which agents are live today. [18][55][101][83] |
| AI voice agents | [Voice agents](https://superpractice.com/features/ai-voice-agents) answer 24/7 on the latest voice models, with natural pacing and real interruption handling. [102][82] | Its agents are described as answering after-hours calls. Its AI overview page labels phone agents coming soon. [74][83] |
| CRM, platform and integrations | Its own CRM, with [lead scoring](https://superpractice.com/features/lead-scoring), integrations and MCP access. It sends client details to Clio, where your Claude or ChatGPT can work through the [Clio assistant](https://docs.superpractice.com/clio-assistant). [10][84][103][35][48][104] | The CRM is the product. Merlin Qualify scores every lead on your criteria, and a wide marketplace connects case management and other tools. Its pages don’t mention MCP. [67][56][47][37] |
| Attribution | [Every signed client traced to its source](https://superpractice.com/features/attribution) across 48 channels, from ad click to signed client, with cost per signed client. [105][106][20][75] | CallRail records each call’s marketing source. Google Ads and Meta spend is logged against matter values your team keeps updated. [76][77] |
| Reporting | Live dashboards and AI performance reports, with revenue forecasting on Scale. [78][40] | Reporting on the campaigns you run, with a marketing ROI calculator. Its pages don’t describe forecasting or meeting scoring. [79][42][43] |
| AI search visibility | Work to get your pages cited in ChatGPT, Gemini and AI Overviews. Attribution counts the clients and revenue AI search brings you. [65][107] | Lawmatics’ pages do not describe this [66] |
| Data and asset ownership | A website is yours after 12 paid months or a buyout, and SEO articles are yours on delivery. Google Ads run in your own accounts. [108][109][110] | You own your data, and it isn’t used to train AI. You can retrieve it for 60 days after you leave, then it may be deleted. [58][59] |
| Onboarding and setup | Superpractice moves your active campaigns and sets up attribution and intake routing. Most firms are fully live within 5 business days. [111][112] | Basic onboarding has three 60-minute sessions, ten custom forms and data migration help, and Premium has six. Packages aren’t refundable, and its pages don’t say when you go live. [60][113] |
| Pricing and terms | Published and month to month, with no exit fee or seat charges. Plans run $997 to $4,000 a month, and Scale adds 10% of ad spend over $10,000. [12][11][13] | Not published, and quoted per firm with a 3 or 5 user minimum. Merlin AI add-ons cost extra. Fees are committed for a term of unstated length that renews automatically. [30][31][63][25][27][28] |
| Best-fit customer | Plans for solo attorneys starting out, established firms new to marketing and firms ready to own their market. [114][115][116] | Essential for growing client capacity, Premium for rapid growth and Enterprise for large-scale needs. [117] |

## Which one fits your firm? (Superpractice’s assessment)

| If your firm | Leans | Why |
|---|---|---|
| You want to build on the platform and use it in any AI tool | Superpractice | Superpractice skills, yours or its own, guide every agent. Any AI tool that speaks MCP can use them with your data, and you can download them. Lawmatics’ pages don’t describe skills you write or MCP access. [32][33][34][16][14][17][36][37][38] |
| You want revenue forecasts and every meeting scored against your playbook | Superpractice | Superpractice forecasts revenue from your pipeline on its Scale plan and scores every meeting against your own playbook. Lawmatics’ pages don’t describe revenue forecasting or meeting scoring. [39][40][41][42][43] |
| You want someone to run your ads, website and SEO | Superpractice | Superpractice’s Managed Ads plans are done-for-you marketing, and it also builds websites and runs SEO. Lawmatics’ pages don’t list those as its services. It points you to agency partners for them. [6][8][9][22][23] |
| You want clients to pay your first-meeting fee when they book | Lawmatics | Lawmatics’ LMPay collects payment when a new client books a meeting. Superpractice’s booking pages take no payment. A fee is paid when a client signs a contract that carries one. [4][52][46] |
| You want month-to-month terms | Superpractice | Superpractice is month to month with no annual contract, exit fee or minimum term. At Lawmatics, paying monthly doesn’t make it month to month, and you can’t cancel for convenience before the term ends. [11][26][62] |
| You want published prices with no per-user minimum | Superpractice | Superpractice publishes its plan and voice agent prices and doesn’t charge per seat. Lawmatics quotes each firm, publishes no plan or AI add-on prices and requires at least 3 or 5 users, committed for the term. [12][29][13][30][31][25][63] |
| You want time tracking and billing in the same system | Lawmatics | Lawmatics’ Time & Billing add-on covers time tracking, invoicing and payment processing on any plan. Superpractice’s pages describe no time tracking or legal billing of its own. [1][44][45] |
| You want new matters synced to Smokeball, MyCase or Filevine | Lawmatics | Lawmatics syncs matter data to Smokeball, MyCase, Filevine and other case management systems when a lead converts. Superpractice reaches tools like MyCase and Filevine by webhook. [2][47][48] |
| You want a client portal for documents and case updates | Lawmatics | Lawmatics’ client portal lets clients see shared documents, calendar events and messages, and its file requests collect their documents. Superpractice’s pages describe no client portal or document requests. [3][50][51] |
| You want live help from the software team every weekday | Lawmatics | Lawmatics runs live support office hours on Zoom every weekday morning. Superpractice has no public support phone line or live chat, and account support runs by email. [53][54] |

## What changes if you move from Lawmatics to Superpractice, or back?

Timing matters most because the terms differ. Lawmatics commits you to the full term and renews it unless you give written notice 30 days before it ends. Superpractice is month to month. Export your data first and give notice on time.

- Lawmatics renews for another term of the same length unless written notice reaches support@lawmatics.com 30 days before renewal. You can’t cancel for convenience. If Lawmatics agrees to release you early, the fee is 50% of the remaining fees. [27][62]
- You own your data, and it stays available for 60 days after the subscription ends. It may be deleted after that, so export inside that window. [58][59]
- Superpractice moves your active campaigns and sets up attribution and intake routing. Most firms are fully live within 5 business days. It imports your existing leads and contacts at no extra cost. [111][112][118]
- If you keep your own marketing, the Superpractice Platform alone includes the CRM with unlimited seats and no platform fee or monthly minimum. A Superpractice website is yours after 12 paid months or a buyout. [119][108]

## What should you ask before you choose either one?

### Who brings the lead, and who runs the campaigns?

Ask whether the provider runs your ads, website and SEO or expects an agency to. A CRM tracks leads, but someone has to produce them.

### What is the term, when does it renew, and what does leaving early cost?

Read the terms of use and order form before you sign. Get the term length, renewal notice window and any early exit fee in writing.

### How are the AI agents priced at your lead volume?

Outcome-based and credit-based pricing both grow with activity. Ask each provider to price a month at your real lead flow.

### Will we see signed clients by source, or just leads and calls?

Ask for a sample report from a firm like yours. Ask which sources are traced to signed clients without someone typing in spend or matter values.

### How many seats do we need, and what does each cost?

Count every attorney and staff member who should see the pipeline. Then compare user minimums and committed seats with unlimited seats.

### Who owns the data, and how do we get it out?

Get the export window and format in writing. Know what happens to your website, ad accounts and tracking numbers if you leave.

## How did we compare them?

Method https://superpractice.com/comparison-methodology

- Built only from each company’s public pages on the date shown. We didn’t test Lawmatics’ software, and Superpractice has no customer, partner or affiliate relationship with Lawmatics.
- Superpractice publishes this page and competes with Lawmatics on lead follow-up and CRM.
- Lawmatics’ pages disagree on which Merlin Engage agents are live. Where they differ, the page notes both rather than choosing one.
- Results Lawmatics reports about itself aren’t shown, and neither are third-party reviews. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
- Services, prices and terms change. Where Lawmatics doesn’t publish a detail, such as plan prices or the length of its term, the page says so.
- Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

Change log

- 2026-11-07 First draft for review.
- 2026-11-08 Added Superpractice skills, MCP access for Claude Code and Codex, and the Clio assistant. The Copilot comparison now credits asking questions of firm data from Claude or ChatGPT. Searched Lawmatics’ pages for skills a firm writes for Merlin. Added Superpractice’s one-system design.
- 2026-11-09 The fit rows now list only real differences, balanced by side.
- 2026-11-09 The differences section now shows where each company wins, with the same number of points for each.
- 2026-11-09 The verdict cards now name only real differences, with the same number for each company.

Corrections. Email hello@superpractice.com with the page, the sentence and a source.

## Cite this comparison

> Superpractice team. Superpractice vs Lawmatics (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-lawmatics

## Sources

1. Lawmatics’ Time & Billing add-on covers time tracking, payment processing and invoicing, and can be added to any plan. “Time tracking, data insights, client management, payment processing, and invoicing. Applicable to any plan.” https://www.lawmatics.com/pricing (checked 2026-11-09)
2. Lawmatics syncs matter data to case management systems when a lead converts, including Smokeball, MyCase, Filevine, PracticePanther, Clio and SmartAdvocate. “Sync matter data from Lawmatics to Smokeball upon lead conversion” https://www.lawmatics.com/integrations (checked 2026-11-09)
3. Lawmatics’ client portal lets clients see shared documents, calendar events, notes, tasks and messages, and keeps them informed on their case. “It’s as simple as logging into the secure portal where they can access shared documents, calendar events, notes, tasks, messages, and more.” https://www.lawmatics.com/legal-crm/client-portal (checked 2026-11-09)
4. LMPay collects payment when a new client books a meeting, and a Time & Billing add-on covers time tracking, invoicing and payment processing on any plan. “Collect payment whenever a new client schedules a consultation.” https://www.lawmatics.com/time-and-billing/lmpay (checked 2026-11-07)
5. Superpractice describes itself as one client acquisition operating system, run by AI and experts. “One client acquisition operating system, run by AI and experts.” https://superpractice.com/index.md (checked 2026-11-08)
6. Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client. “Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.” https://superpractice.com/pricing.md (checked 2026-11-07)
7. Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum. “Google Ads, Meta Ads, LSAs, OpenAI Ads” https://superpractice.com/pricing.md (checked 2026-11-07)
8. A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform. “A law firm website designed, built, hosted, and maintained on the Superpractice platform.” https://superpractice.com/pricing.md (checked 2026-11-09)
9. The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles. “Foundation — $1,750/mo” https://superpractice.com/pricing.md (checked 2026-11-09)
10. Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform. “Superpractice AI-native CRM + client-acquisition platform” https://superpractice.com/pricing.md (checked 2026-11-07)
11. Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term. “There is no annual contract, exit fee, or minimum term.” https://superpractice.com/pricing.md (checked 2026-11-07)
12. Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately. “Scale is $4,000/month plus 10% of ad spend over $10k.” https://superpractice.com/pricing.md (checked 2026-11-07)
13. Superpractice does not charge per seat. Seats are unlimited, so every partner, attorney and staff member can be added. “No. Seats are unlimited: add every partner, attorney, and staff member. You pay for the work the AI does, not for logins.” https://superpractice.com/pricing.md (checked 2026-11-07)
14. Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm. “CLI tools (Claude Code, Codex) authenticate with an API key instead.” https://docs.superpractice.com/mcp (checked 2026-11-08)
15. Through MCP, a connected AI tool can also create tasks, update contacts and matters, book meetings and draft emails and texts, with the permissions the firm chooses. “Create and complete tasks · update contacts and matters · book and move meetings · draft emails and texts · edit content in your SEO schedule.” https://docs.superpractice.com/mcp (checked 2026-11-08)
16. A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts. “can be listed and read, and show up as ready-made prompts” https://docs.superpractice.com/skills (checked 2026-11-08)
17. Anyone at the firm who can see a skill can download it to use in other AI tools. “Anyone who can see a skill can download it, to use it in other AI tools.” https://docs.superpractice.com/skills (checked 2026-11-08)
18. Merlin Engage operates across SMS, email, voice and web chat and escalates to a firm member when a situation calls for human judgment. “It operates across SMS, email, voice, and web chat, and escalates to a firm member whenever a situation calls for human judgment.” https://www.lawmatics.com/ai/merlin-engage (checked 2026-11-07)
19. Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets. “They call, text, email, and follow up toward your goals” https://superpractice.com/features/procedures.md (checked 2026-11-07)
20. Managed Ads plans include attribution from ad click to signed client. “full attribution from ad click to signed client” https://superpractice.com/pricing.md (checked 2026-11-07)
21. Merlin Engage is a separate add-on, not included in a standard Lawmatics subscription, and requires Merlin Qualify. “Merlin Engage is not included with a standard Lawmatics subscription. It is a separate add-on that customers can purchase based on their needs” https://www.lawmatics.com/ai/merlin-engage (checked 2026-11-07)
22. Lawmatics’ pages do not describe ad management, website building or SEO as services Lawmatics provides. Not publicly disclosed on the pages checked. https://www.lawmatics.com/services (checked 2026-11-07)
23. Lawmatics describes marketing agencies as partners that provide the hands-on marketing services, with a revenue share for referring their clients. “Lawmatics Partners are agencies, consultants, and solution providers that provide hands-on marketing services or consulting on sales and marketing strategy.” https://www.lawmatics.com/partners/agency (checked 2026-11-07)
24. Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login. “If Superpractice manages your Microsoft Ads” https://docs.superpractice.com/microsoft-ads (checked 2026-11-08)
25. Fees for the full Initial Service Term and each Renewal Term are committed when the Order Form is signed and are non-cancellable and non-refundable. “Fees for the full Initial Service Term and each Renewal Term are committed when you sign your Order Form. They are non-cancellable and non-refundable” https://www.lawmatics.com/terms-of-use (checked 2026-11-07)
26. Monthly billing is a payment schedule only and does not create a month-to-month subscription or a right to cancel month to month. “monthly billing is a payment schedule only. It does not create a month-to-month subscription or a right to cancel month to month.” https://www.lawmatics.com/terms-of-use (checked 2026-11-07)
27. Subscriptions renew automatically for a term equal to the initial term unless written non-renewal notice is received at least 30 days before the term ends. “Subscriptions automatically renew at the end of each Term for a Renewal Term equal in length to the Initial Service Term” https://www.lawmatics.com/terms-of-use (checked 2026-11-07)
28. The length of the Initial Service Term is not stated on lawmatics.com. Not publicly disclosed on the pages checked. https://www.lawmatics.com/terms-of-use (checked 2026-11-07)
29. The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute). “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |” https://superpractice.com/pricing.md (checked 2026-11-07)
30. Lawmatics offers tailor-made pricing plans and a custom quote rather than published plan prices. “We offer tailor-made pricing plans for law firms of all sizes — so you pay only for what you need. Help us get to know you better for a custom quote.” https://www.lawmatics.com/pricing (checked 2026-11-07)
31. No dollar price for the Essential, Premium or Enterprise plans appears on lawmatics.com. Not publicly disclosed on the pages checked. https://www.lawmatics.com/pricing (checked 2026-11-07)
32. A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow. “A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.” https://docs.superpractice.com/skills (checked 2026-11-08)
33. Superpractice can also provide skills of its own for a firm’s assistants to use. “Superpractice may provide some skills for your firm.” https://docs.superpractice.com/skills (checked 2026-11-08)
34. A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses. “Once a skill is published, it is used wherever you choose” https://docs.superpractice.com/skills (checked 2026-11-08)
35. Every Managed Ads plan includes MCP access. “| MCP access | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
36. Lawmatics’ pages do not describe skills or written procedures a firm writes for Merlin to follow. Not publicly disclosed on the pages checked. https://www.lawmatics.com/ai/merlin-engage (checked 2026-11-08)
37. Lawmatics’ pages do not describe MCP access or making the firm’s data available inside ChatGPT or Claude. Not publicly disclosed on the pages checked. https://www.lawmatics.com/integrations (checked 2026-11-07)
38. Lawmatics’ site and help center don’t list an MCP server for connecting AI tools such as Claude or ChatGPT. Not publicly disclosed on the pages checked. https://help.lawmatics.com/ (checked 2026-11-08)
39. Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal. “Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.” https://superpractice.com/features/sales-intelligence.md (checked 2026-11-07)
40. Revenue forecasting is included in the Scale plan. “| Revenue forecasting | — | — | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
41. Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team. “Every meeting scored against your own playbook, and every pattern turned into coaching for your team.” https://superpractice.com/features/meeting-intelligence.md (checked 2026-11-07)
42. Lawmatics’ pages do not describe revenue forecasting from the firm’s pipeline history. Not publicly disclosed on the pages checked. https://www.lawmatics.com/data-reporting (checked 2026-11-07)
43. Lawmatics’ pages do not describe an AI notetaker or meeting scoring for the firm’s sales meetings. Not publicly disclosed on the pages checked. https://www.lawmatics.com/data-reporting (checked 2026-11-07)
44. Lawmatics’ pricing page lists four add-ons beside its plans, Merlin Qualify lead scoring, Merlin Engage outreach agents, Merlin Copilot and Time & Billing. “Add-ons Accelerate your workflows even further ... Merlin Qualify evaluates every new lead ... Merlin Copilot builds it ... Add Time & Billing to your plan” https://www.lawmatics.com/pricing (checked 2026-11-08)
45. Superpractice’s pages and docs describe no case management, time tracking or legal billing of its own. A signed, paid engagement letter moves the matter to Retained (sp-cap-009). Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md (checked 2026-11-09)
46. When a contract carries a fee, an embedded checkout appears right after signing, and a signed and paid contract moves the matter to Retained. “an embedded checkout appears immediately after signing” https://docs.superpractice.com/contracts (checked 2026-11-08)
47. The integrations marketplace is organized into case management, calendaring and scheduling, lead gen and marketing, reception and intake, file sync, billing, communication, connectors and drafting. “Case management Calendaring & scheduling Lead gen & marketing Reception, chatbots, & intake File sync Billing Communication Connectors Drafting” https://www.lawmatics.com/integrations (checked 2026-11-07)
48. Superpractice sends client information to Clio directly and uses webhooks for tools like PracticePanther, MyCase and Filevine. “Send client information to Clio directly, or use webhooks for tools like PracticePanther, MyCase, and Filevine.” https://superpractice.com/index.md (checked 2026-11-07)
49. Superpractice’s pages and docs name no connection to Litify, Salesforce, Smokeball, Needles or CASEpeer. It reaches case management tools like MyCase, Filevine and PracticePanther by webhook (sp-ld-004). Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md (checked 2026-11-09)
50. Document automation, file request templates and e-signature for fee and retainer agreements are built into the intake product. “File request templates make it easy to ask for and receive the documents you need electronically” https://www.lawmatics.com/client-intake (checked 2026-11-07)
51. Superpractice’s pages and docs describe no client portal and no document requests sent to clients. Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md (checked 2026-11-09)
52. Superpractice’s booking pages take no payment, and its docs describe no payment request outside a contract. A fee is paid when a client signs a contract that carries one (sp-cap-009). Not publicly disclosed on the pages checked. https://docs.superpractice.com/booking-event-types (checked 2026-11-09)
53. Lawmatics runs daily live support office hours on Zoom. “Daily office hours Live support calls” https://www.lawmatics.com/pricing (checked 2026-11-07)
54. Superpractice offers no public support phone line, live chat or community forum. Account support runs through a monitored email queue, weekdays 9 to 5 Eastern. “Superpractice does not currently offer a public support phone line, live chat, or community forum.” https://docs.superpractice.com/support (checked 2026-11-09)
55. The firm sets the guardrails for Merlin Engage, deciding what it can send, when it acts on its own and when a human reviews first, and every conversation is logged. “The firm controls what Engage can send, when it acts on its own, and when a human reviews first.” https://www.lawmatics.com/ai/merlin-engage (checked 2026-11-07)
56. Merlin Qualify scores every lead against the firm’s criteria, shows the reasoning and automatically triggers the next step. “Merlin Qualify scores every lead against your firm's criteria, shows you exactly why, and automatically triggers the next step” https://www.lawmatics.com/ai/merlin-qualify (checked 2026-11-07)
57. Email marketing automation with drag and drop campaign building, audience segmentation and dynamic workflows. “Legal marketing software allows attorneys to easily build email marketing campaigns with drag and drop features.” https://www.lawmatics.com/marketing-automation (checked 2026-11-07)
58. The firm owns its Customer Data. Lawmatics does not use Customer Data to train or fine-tune AI models. “As between you and us, you own your Customer Data.” https://www.lawmatics.com/terms-of-use (checked 2026-11-07)
59. When a subscription ends, Customer Data stays available for electronic retrieval for 60 days, after which it may be deleted within 30 days. “When a subscription ends, Customer Data remains available for electronic retrieval for sixty (60) days.” https://www.lawmatics.com/terms-of-use (checked 2026-11-07)
60. Basic onboarding includes three 60-minute sessions, training on templated workflows, ten custom forms drafted for the firm, lead funnel activation and data migration help. Premium onboarding has six sessions and a custom training plan. “Three 60-minute onboarding sessions Training on pre-built and templated Lawmatics workflows 10 Lawmatics custom forms drafted for you Lead funnel activation Assistance with data migration” https://www.lawmatics.com/onboarding (checked 2026-11-07)
61. Lawmatics is software the firm runs. Its core platform covers CRM, intake, automation and reporting and works without the Merlin AI add-ons. “The core Lawmatics platform — including CRM, intake, automation, and reporting — is fully functional without Merlin Engage.” https://www.lawmatics.com/ai/merlin-engage (checked 2026-11-07)
62. A subscription cannot be cancelled for convenience before the end of the term. An early release, at Lawmatics’ discretion, carries a fee of 50% of the remaining fees. “You may not cancel or terminate a subscription for convenience before the end of the then-current Term.” https://www.lawmatics.com/terms-of-use (checked 2026-11-07)
63. Merlin Qualify and Merlin Engage carry outcome-based pricing and Merlin Copilot user-based pricing, with no amounts published. The AI features are add-ons for an additional fee. “Outcome-based pricing” https://www.lawmatics.com/pricing (checked 2026-11-07)
64. Every Managed Ads plan includes landing pages. “| High-converting landing pages | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
65. SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads. “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages” https://superpractice.com/pricing.md (checked 2026-11-07)
66. Lawmatics’ pages do not describe work on being found or cited in AI answers. Not publicly disclosed on the pages checked. https://www.lawmatics.com/marketing-automation (checked 2026-11-07)
67. Lawmatics describes itself as the AI-powered legal CRM built for client acquisition. “The AI-powered legal CRM built for client acquisition” https://www.lawmatics.com/pricing (checked 2026-11-07)
68. Every Managed Ads plan includes Superpractice scheduling with branded booking pages. “| Superpractice® Scheduling | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
69. Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books. “Branded pages, live calendar sync, and agents that know about every meeting the second it books.” https://superpractice.com/features/booking.md (checked 2026-11-07)
70. The client signs with a legally binding e-signature, drawn or typed, on any device. “a legally binding e-signature, drawn or typed, on any device” https://docs.superpractice.com/contracts (checked 2026-11-08)
71. Leads and clients book meetings on the firm’s synced Outlook or Google calendar, with automated email and text reminders. “sync your Outlook or Google calendar and allow clients to choose a meeting time that works around your existing schedule.” https://www.lawmatics.com/client-intake/legal-calendaring-software (checked 2026-11-07)
72. AI Voice Agents are sold separately from the Managed Ads plan fee. “AI Voice Agents are sold separately.” https://superpractice.com/pricing.md (checked 2026-11-07)
73. The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each. “| Starter | $250/mo | 100 minutes | $2.00/min |” https://superpractice.com/pricing.md (checked 2026-11-09)
74. Lawmatics states its AI agents handle answering after-hours calls, routine follow-ups and chasing missing information, while intake staff keep control of decisions. “chasing missing information, sending routine follow-ups, answering after-hours calls.” https://www.lawmatics.com/ai (checked 2026-11-07)
75. Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking. “| First-touch & last-touch attribution | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
76. The CallRail integration logs incoming calls and records which marketing source each call is attributed to. “Log incoming calls and automatically record which of your marketing sources the call is attributed to.” https://www.lawmatics.com/integrations/callrail (checked 2026-11-07)
77. The Google Ads integration logs ad spend to marketing sources and campaigns in Lawmatics and calculates ROI against the value of converted matters. “Google Ads spend automatically logged on marketing sources & campaigns in Lawmatics” https://www.lawmatics.com/integrations/google-ads (checked 2026-11-07)
78. Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale. “| AI performance reports | Monthly | Monthly | Weekly |” https://superpractice.com/pricing.md (checked 2026-11-07)
79. Lawmatics describes a marketing ROI calculator and Google Ads integration as tools for the firm to execute, manage and report on its own marketing campaigns from the CRM. “With our marketing return of investment (ROI) calculator and Google Ads integration, you can access the tools you need to execute, manage and report on your marketing campaigns” https://www.lawmatics.com/data-reporting/law-firm-kpi-dashboard (checked 2026-11-07)
80. The firm chooses each goal, from a booked meeting to a signed engagement. “Choose what you want to happen, from a booked meeting to a signed engagement.” https://superpractice.com/features/procedures.md (checked 2026-11-07)
81. Merlin Engage outreach agents sound like the firm, respond to leads 24/7 and keep the conversation going until the lead converts. “Build outreach agents that sound like your firm, respond to leads 24/7, and keep the conversation going until they convert.” https://www.lawmatics.com/pricing (checked 2026-11-07)
82. Voice agents pick up 24/7 and call new leads in seconds. “Agents pick up 24/7 and call new leads in seconds.” https://superpractice.com/features/ai-voice-agents.md (checked 2026-11-07)
83. Lawmatics’ AI overview page labels Phone Agents, Email Agents and Website Chat Agents as coming soon, with Text Agents unlabeled. “Coming soon Phone Agents” https://www.lawmatics.com/ai (checked 2026-11-09)
84. Leads are graded A to F and scored for momentum. “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.” https://superpractice.com/features/lead-scoring.md (checked 2026-11-07)
85. AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition. “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.” https://superpractice.com/features/google-ads.md (checked 2026-11-07)
86. Lawmatics’ pages do not describe a daily audit of the firm’s ads account. Not publicly disclosed on the pages checked. https://www.lawmatics.com/integrations/google-ads (checked 2026-11-07)
87. The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice. “Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.” https://superpractice.com/features/ai-assistant.md (checked 2026-11-07)
88. Merlin Copilot is an in-platform AI assistant that builds automations, pulls reports and answers questions from the firm’s live Lawmatics data. “Copilot builds the automations, pulls the reports, and finds the answers you need, all from your firm’s live data.” https://www.lawmatics.com/ai/merlin-copilot (checked 2026-11-07)
89. Every Managed Ads plan includes AI Avatars video credits each month, 300 on Launch, 1,500 on Momentum and 3,000 on Scale, with AI Avatars voice cloning on every plan. “| AI Avatars video credits each month | 300 | 1,500 | 3,000 |” https://superpractice.com/pricing.md (checked 2026-11-07)
90. Lawmatics’ pages do not describe AI-generated video or an AI avatar of the attorney. Not publicly disclosed on the pages checked. https://www.lawmatics.com/marketing-automation (checked 2026-11-07)
91. Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool. “Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.” https://superpractice.com/index.md (checked 2026-11-07)
92. Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails. “agents following up your leads” https://superpractice.com/pricing.md (checked 2026-11-07)
93. Lawmatics’ pages do not describe AI credits, calling minutes or text allowances included in a plan. Not publicly disclosed on the pages checked. https://www.lawmatics.com/pricing (checked 2026-11-07)
94. Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot. “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.” https://superpractice.com/index.md (checked 2026-11-07)
95. Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own. “Superpractice pricing across five offerings” https://superpractice.com/pricing.md (checked 2026-11-07)
96. Lawmatics states it is built specifically for law firms. “Lawmatics stands out because it’s built specifically for law firms, with features tailored to your needs.” https://www.lawmatics.com/legal-crm (checked 2026-11-07)
97. Momentum is described as a full marketing department, powered by AI and guided by human experts. “A full marketing department, powered by AI and guided by human experts.” https://superpractice.com/pricing.md (checked 2026-11-07)
98. Momentum adds a senior strategist and a monthly review. “Senior strategist + monthly review” https://superpractice.com/pricing.md (checked 2026-11-07)
99. Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team. “Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.” https://superpractice.com/features/inbox.md (checked 2026-11-07)
100. The firm delegates routine actions and can require approval for others. “Delegate routine actions and require approval for others.” https://superpractice.com/features/procedures.md (checked 2026-11-07)
101. The Merlin Engage lineup (SMS, No-Show, Voice, Retriever, Chat, Booking, Email and Signing agents) is described as partly live, with new agents rolling out soon. “The lineup keeps growing, with some agents now live and new ones rolling out to the Lawmatics platform soon.” https://www.lawmatics.com/ai/merlin-engage (checked 2026-11-09)
102. Superpractice’s voice agents are built on the latest voice models, with natural pacing and real interruption handling. “Built on the latest voice models with natural pacing and real interruption handling. Most callers never realize they were not talking to a person.” https://superpractice.com/features/ai-voice-agents.md (checked 2026-11-07)
103. The Platform lists integrations with Google and Outlook calendar and email, Clio and CallRail as included. “| Integrations: Google and Outlook calendar and email, Clio, CallRail | Included |” https://superpractice.com/pricing.md (checked 2026-11-07)
104. The Clio assistant lets the firm’s Claude or ChatGPT read and work in its Clio Manage account through Superpractice. “The Clio assistant connects your firm's Clio Manage account to Claude or ChatGPT through Superpractice.” https://docs.superpractice.com/clio-assistant (checked 2026-11-08)
105. Every signed client is traced back to the original source. “Every signed client, traced back to the original source” https://superpractice.com/features/attribution.md (checked 2026-11-07)
106. Attribution recognizes 48 channels, including AI search referrals. “48 channels recognized, including AI search referrals.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
107. Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area. “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
108. A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data. “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.” https://superpractice.com/pricing.md (checked 2026-11-09)
109. Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first. “Articles we deliver are yours, and the ones published on your site stay there.” https://superpractice.com/pricing.md (checked 2026-11-09)
110. Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts. “Changes only ever reach your firm's own connected Google Ads accounts.” https://docs.superpractice.com/google-ads (checked 2026-11-08)
111. When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing. “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.” https://superpractice.com/pricing.md (checked 2026-11-07)
112. Superpractice says most firms moving from another agency are fully live within 5 business days. “Most firms are fully live within 5 business days.” https://superpractice.com/pricing.md (checked 2026-11-07)
113. Lawmatics’ pages do not state how long onboarding takes or when a firm is live. Not publicly disclosed on the pages checked. https://www.lawmatics.com/onboarding (checked 2026-11-07)
114. Launch is for solo attorneys who are just starting out. “For solo attorneys who are just starting out.” https://superpractice.com/pricing.md (checked 2026-11-07)
115. Superpractice’s plans are described for solo attorneys starting out (Launch), established firms new to marketing (Momentum) and firms ready to own their market (Scale). “For established firms that are new to marketing.” https://superpractice.com/pricing.md (checked 2026-11-07)
116. Scale is for firms ready to own their market across every channel. “For serious firms ready to own their market across every channel, powered by AI and guided by human experts.” https://superpractice.com/pricing.md (checked 2026-11-07)
117. Essential is for firms boosting client capacity, Premium for firms targeting rapid growth and market leadership, and Enterprise for large-scale cross-functional needs. “For firms striving to boost client capacity while operating at peak efficiency.” https://www.lawmatics.com/pricing (checked 2026-11-07)
118. Superpractice imports a firm’s existing leads and contacts at no extra cost. “We also import your existing leads and contacts at no extra cost.” https://superpractice.com/pricing.md (checked 2026-11-09)
119. The Platform on its own includes the CRM for firms that bring their own marketing, with unlimited seats and no platform fee or monthly minimum. “The CRM is included. For firms that bring their own marketing. Unlimited seats. There is no platform fee or monthly minimum” https://superpractice.com/pricing.md (checked 2026-11-07)

## Ranked lists that include Lawmatics

- [Best CRM for law firms](https://superpractice.com/best/best-crm-for-law-firms) (7 ranked)
- [Best legal intake software](https://superpractice.com/best/best-legal-intake-software) (7 ranked)
- [Best AI for law firms](https://superpractice.com/best/best-ai-for-law-firms) (11 ranked)

## Further reading

- [All comparisons](https://superpractice.com/compare)
- [How we compare](https://superpractice.com/comparison-methodology)
- [Superpractice pricing](https://superpractice.com/pricing)
- [Procedures](https://superpractice.com/features/procedures)
- [Attribution](https://superpractice.com/features/attribution)