Facebook Ads for Lawyers
AI-powered Facebook ads for lawyers. Demographic targeting and compelling creative that transforms social scrolling into signed clients.
Facebook ads for lawyers work differently than search ads. People aren't actively looking for legal help—they're connecting with friends, watching videos, scrolling through their feed. Your job is to intercept them with the right message at the right moment.
The power of Facebook lies in its targeting precision. We can reach people by age, location, income, life events, interests, and behaviors. Recently divorced? Family law opportunity. New business owner? Corporate formation. Homeowner in a specific ZIP code? Estate planning prospect.
Superpractice's AI creates and tests dozens of ad variations to find what resonates. Different images, headlines, body copy, and calls-to-action—all tested simultaneously. Winners get more budget. Losers get cut. Your campaigns improve automatically.
We've found that video performs exceptionally well for law firms on Facebook. Short testimonials, attorney introductions, and educational content build the trust that drives conversions. Our AI can help create these assets or optimize existing footage.
Retargeting is crucial. Someone visited your website? They'll see your firm in their Facebook feed. Watched 50% of your video? We'll show them a testimonial next. This multi-touch approach nurtures prospects until they're ready to call.
With full attribution tracking, you'll know exactly how Facebook contributes to your client acquisition—not just leads generated, but cases signed and revenue earned.
Powering innovative law firms
AI Marketing
That Actually Delivers.
Strategy. Campaigns. Optimization. Attribution. All powered by AI—and guided by human experts who know legal marketing inside and out.
Strategy Built On Data. Not Guesswork.
Our AI analyzes your market, competition, and opportunity. Then builds a complete marketing plan—and executes.
Google Ads
MetaGoogle LSAKnow Before You Spend a Dime.
Our proprietary AI Focus Group tests your ads against simulated audiences before launch. High correlation with real response. Know what works before you pay.
Optimization That Never Sleeps.
24/7 monitoring. Real-time bid adjustments. Automatic budget reallocation. Your campaigns improve every hour.
From Ad Click To Retained Client.
Track every lead from first touch to closed case. Finally know your true cost per client—by channel, by practice area.
Fire your marketing agency.
We lead with an AI-first stack that drives attribution, optimization, and client acquisition end-to-end. Agencies dress up services as “AI-powered” without real proprietary tech behind them.
*Performance guarantee applies to Superpractice plan only. Terms apply.
Other AI-Powered Channels
Our AI orchestrates your entire marketing operation across every platform.
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