Superpractice vs Smith.ai

Smith.ai answers your calls with people, AI or both. Superpractice runs your marketing, and its AI agents answer and follow up alongside your team.

Checked Nov 7, 2026124 citationsBy the Superpractice team
We compete with Smith.aiRead the disclosure
Superpractice publishes this comparison and competes with Smith.ai. Superpractice has no customer, partner or affiliate relationship with Smith.ai. Information about Smith.ai comes only from its own pages, cited by number and checked November 7, 2026. The verdict is our opinion, and we didn’t test Smith.ai.We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.How we compare
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Ask your AI about this comparison

An attorney mid-stride past dark windows answering a phone, blurred by a slow shutter while the room stays sharp

The short answer

Superpracticeassessmenthow we judge
Choose Superpractice if you want
Choose Smith.ai if you want
  • Real receptionists, or a mix of AI and live agents1,2
  • Website chat answered by live agents and AI3,4
  • A free AI Receptionist tier for 25 calls a month5
  • Conflict checks and collect calls handled on the call6,7

The tradeoffBoth answer your phone with AI. Smith.ai sells live receptionists, chat and outreach separately and sends calls into your software. Superpractice has no receptionists, but it is one system that runs your marketing, and its AI agents keep working the lead in its own CRM.19,1,20,21,8,14,13,12,22,3,23

Your firm

Which one fits your firm?

Superpracticeassessmenthow we judge
AI and technology
Marketing and growth
Service and terms
Your resultSuperpracticeassessment
The differences

Where each company wins. Each point cites both companies.

  • After the call ends, Superpractice’s agents keep working the lead.

    Superpractice’s AI agents follow up by text and email until the lead books or says no. Smith.ai’s receptionists send one follow-up message, a per-call add-on. Its AI Receptionist also follows up, but its pages don’t say how far.8,9,24,25

    Explore Procedures→

  • Every signed client is traced to the ad behind the call.

    Superpractice traces every signed client to its first source across 48 channels, and each booking carries its source. Smith.ai sells call tracking numbers, but its pages don’t describe tracing a signed client to its source.10,26,27,28,29

    Explore attribution→

  • Superpractice runs the marketing that makes the phone ring.

    Managed Ads runs your advertising and landing pages for $997 to $4,000 a month and tracks each click to a signed client. Smith.ai says lead generation isn’t its main business, and its pages don’t describe ads, SEO or websites.13,30,31,32

    Explore client acquisition→

  • Superpractice includes its own CRM. Smith.ai feeds yours.

    Your ads plan includes Superpractice’s CRM, with lead scoring, integrations and MCP access. Smith.ai adds leads and call notes to the CRM you already use, such as Clio Grow, and doesn’t describe a CRM of its own.14,33,34,35,20,36

    See what every plan includes→

  • Build on Superpractice, and use it in any AI tool.

    Use Superpractice’s skills or write your own, and every agent follows them. Claude, Codex and other MCP tools can use them with your data. Smith.ai’s AI follows your call playbooks. Its pages don’t describe MCP.37,38,39,17,15,35,40,41

    How skills work (opens in a new tab)
Services

What you get from each company.

Which jobs Superpractice and Smith.ai state they cover
JobSuperpracticeSmith.ai
Paid search and Local Services AdsOffered[60]Not publicly disclosed[32]
Meta and paid socialOffered[60]Not publicly disclosed[32]
SEO and contentOffered[61]Not publicly disclosed[32]
AI search visibilityOffered[62]Not publicly disclosed[63]
Website buildOffered[64]Not publicly disclosed[32]
Landing pagesOffered[65]Not publicly disclosed[32]
AI voice agents answering inbound callsOffered[66][67]Offered[19]
Human receptionistsNot offered[21]Offered[1]
Staffed website chatNot offered[42]Offered[3]
AI agents alongside your teamOffered[9]Offered[25][47]
A CRM included in the engagementOffered[14]Not publicly disclosed[36]
Booking on live calendarsOffered[68][69]Offered[70]
Signed client traced to its sourceOffered[71][10]Not publicly disclosed[29]
Dashboards and call reportingOffered[72]Offered[73]
OfferedNot offeredNot publicly disclosedCould not confirm from public pages

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

AI

Where each company puts AI to work.

Which jobs Superpractice and Smith.ai state they cover
JobSuperpracticeSmith.ai
AI agents that call, text and email a lead toward a booked meetingOffered[9][74]Offered[25][47]
AI voice agents answering inbound calls 24/7Offered[66][48]Offered[19]
AI lead scoring on every contactOffered[33]Offered[75]
A daily AI audit of the Google Ads accountOffered[76]Not publicly disclosed[32]
AI revenue forecasting from the firm’s pipeline historyOffered[77][78]Not publicly disclosed[79]
An AI executive assistant for the attorneyOfferedBeta[57]Not publicly disclosed[41]
AI meeting intelligence on the firm’s sales meetingsOffered[80]Not publicly disclosed[79]
AI-made video with the attorney’s avatarOffered[81]Not publicly disclosed[82]
AI search visibility work for the firm’s pagesOffered[62]Not publicly disclosed[63]
Skills written by the firm that the AI followsOffered[38][39]Offered[40][4]
The firm’s skills and data in ChatGPT, Claude, Claude Code or CodexOffered[35][83][17][15]Not publicly disclosed[41]
AI credits, calling minutes and texts included in the planOffered[84]Offered[5][85]
OfferedNot offeredNot publicly disclosedCould not confirm from public pagesBetaBeta means an early version, not yet open to every firm.

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

SuperpracticeassessmentSuperpractice is the more AI-native option here. Both sell an AI that answers and qualifies callers, and both score leads. Smith.ai’s other products are people guided by AI. Superpractice offers all twelve capabilities compared and Smith.ai five. It plugs your skills and data into Claude, ChatGPT and Codex, tools their makers keep improving. Its video ads star your AI avatar.19,75,1,25,47,5,85,40,48,86,9,33,76,57,80,77,81,62,84,35,83,38,17,15,32,41,79,82,63,12,36

Details

How Superpractice and Smith.ai compare, point by point.

Superpractice and Smith.ai compared criterion by criterion, from each company’s own pages
CriterionSuperpracticeSmith.ai
Category and scopeA law firm growth company. It runs your ads and also sells websites, SEO and AI voice agents.[13][87]An answering and intake company for law firms and other industries. It sells an AI Receptionist, live receptionists, website chat and outreach.[88][89][3][47]
Service modelOn Momentum, a full marketing department powered by AI and guided by human experts. AI agents work alongside your team. No human receptionists.[90][9][21]AI first with live help per call, real receptionists 24/7, or a hybrid mix you choose.[56][1][2]
Paid mediaGoogle, Meta, Local Services and OpenAI Ads. Launch covers one and Momentum all four. Superpractice also manages Microsoft Ads.[60][91]Smith.ai’s pages do not describe this[32]
SEO and content4 to 12 human-reviewed articles a month, with site health checks, schema and backlink monitoring on every plan. Link building comes on Market Leader.[61][92][93][94][95]Smith.ai’s pages do not describe this[32]
AI search visibilityWork to get your pages cited in ChatGPT, Gemini and AI Overviews. Attribution counts the clients and revenue AI search brings you.[62][96]Smith.ai’s pages do not describe this[63]
Websites, creative and landing pagesLanding pages come with every ads plan. Websites are built and hosted for you, and video ads star your AI avatar with no shoot.[65][64][81]Smith.ai’s pages do not describe this[32]
Conversion and intakeVoice agents answer 24/7, ask your qualifying questions and text a booking link mid-call. Hot callers go straight to your cell.[48][86][97][98]The AI screens callers by matter type and books into your case system. Receptionists can check conflicts, book and send one follow-up, each for a per-call fee.[25][6][70][24]
AI agents alongside your teamAI agents call, text and email each lead until it books or says no. Your firm’s skills guide them and work in any AI tool that speaks MCP.[9][8][38][17][15]The AI Receptionist follows your custom call playbooks and is described as following up. Outreach campaigns pair sales-trained agents with AI-driven workflows.[40][25][47]
AI voice agentsVoice agents answer 24/7 on the latest voice models. Booking meetings is on the Pro and Scale plans.[99][48][100]The AI Receptionist answers 24/7 and tells callers they’re speaking with AI. You can test it on your own call scenarios first.[19][52][49]
CRM, platform and integrationsIts own CRM comes with lead scoring, integrations and MCP access. Your team’s Claude or ChatGPT can work in Clio through the Clio assistant.[14][33][34][35][101]No CRM of its own. It sends call details into Clio, MyCase, Lawmatics or Filevine. Its AI scores each lead on your criteria.[36][51][75]
AttributionEvery signed client traced to its source across 48 channels. Each booking carries its source.[10][26][27]Call tracking numbers at $5 a month each. Its pages don’t describe tracing a signed client to its source.[28][29]
ReportingLive dashboards and AI performance reports. Every voice call ends as data on outcome, sentiment and interest.[72][102]A dashboard of call volume, appointments and call quality scores, plus summary notes after every call.[73][20]
Data and asset ownershipA website is yours after 12 paid months or a buyout, and SEO articles are yours on delivery. Google Ads run in your own accounts.[103][104][105]Its terms make your data jointly owned so Smith.ai can store it, and your leads aren’t shared. Its pages don’t say how you export recordings.[106][107]
Onboarding and setupYou give your intake rules, and Superpractice sets up and runs the voice agents. Most firms moving their marketing are fully live within 5 business days.[108][109][110]The AI Receptionist launches in about 15 minutes. You keep your number by porting or forwarding, and receptionist plans carry a 30-day money-back guarantee.[111][112][55]
Strategy cadenceFrom Momentum, a dedicated strategist, monthly strategy calls and a monthly review. Scale adds a quarterly growth plan.[113][114]On Hybrid, an account manager reviews and tunes your setup. Its pages don’t state a meeting schedule.[115]
Pricing and termsPublished and month to month, with no exit fee. Ads plans run $997 to $4,000 a month. Voice plans run $250 for 100 minutes to $1,000 for 750.[30][116][44][45][117]Published, with a free AI tier for 25 calls. Paid AI plans are $150 or $500 a month, receptionists from $300 for 30 calls. Its blog quotes other AI prices.[5][85][22][118]
Best-fit customerPlans for solo attorneys starting out, established firms new to marketing and firms ready to own their market.[119][120][121]Businesses that rely on phone calls for revenue, in law and many other industries.[122][89]

What changes if you switch between them?

Both are month to month on their main plans. A switch is mostly about where your calls forward, where intake data lands and who follows up. Confirm notice periods and exports in writing before you move your number.

What should you ask before you choose either one?

What happens to a lead after the call ends, and who does it?

Ask each company to walk a missed call from first ring to booked meeting. Ask which texts and emails go out, and who sends them.

Will we see signed clients by ad, or just calls and bookings?

Ask for a sample report from a firm like yours. Then ask which channels are tracked to signed clients today.

Do we want a person on the line for some calls?

Smith.ai sells receptionist and hybrid plans. Superpractice doesn’t offer receptionists. Decide which calls need a person before you compare prices.

What will the first 90 days cost in total?

Add the plan fee and any per-call or per-minute overage. Then add paid extras such as booking or conflict checks, and any setup fee.

Where does our team see inquiries and history?

Neither company replaces your judgment on which clients to take. Know whether your team works in your current CRM or the provider’s, and what AI agents do alongside them.

What notice do we need to leave, and what leaves with us?

Both are month to month. Get notice periods, number porting steps and exports of recordings and contacts in writing.

How did we compare them?

We read each company’s current pages and recorded the information on them with its source, date and exact wording. Then we compared them on the same criteria we use for every page. The full method is on how we compare. Reviewed by the Superpractice team.

Limitations

  • Built only from each company’s public pages on the date shown. We didn’t test Smith.ai’s services, and Superpractice has no customer, partner or affiliate relationship with it.
  • Superpractice publishes this page and competes with Smith.ai on AI call answering.
  • Smith.ai’s own pages disagree on AI Receptionist prices and on how many integrations it has. Where they disagree, the page quotes the pricing page and notes the other figure.
  • Results Smith.ai reports about itself aren’t shown, and neither are third-party reviews. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
  • Services, prices and terms change. Where Smith.ai doesn’t publish a detail, the page says so rather than guess.
  • Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

Change log

  • First draft for review.
  • Added Superpractice skills, MCP access for Claude Code and Codex, the Clio assistant and its Clio and webhook connections, plus Smith.ai’s custom call playbooks. The AI Executive Assistant is marked beta. Added Superpractice’s one-system design.
  • The fit rows now list only real differences, balanced by side.
  • The differences section now shows where each company wins, with the same number of points for each.
  • The verdict cards now name only real differences, with the same number for each company.

Corrections

Spot an error? with the page, the sentence and a source, or email our corrections inbox. Named companies are welcome to use the same route. Each correction is logged on the page.

Cite this comparison

Superpractice team. Superpractice vs Smith.ai (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-smith-ai
Markdown version for AI tools ↗

Built only from each company’s own public pages, with every source linked.

Sources

124 citations, each from the named company’s own page, with the words it rests on and the date we checked it.

  1. [1]

    Calls on Virtual Receptionist plans are answered by a real person 24/7, guided in real time by Smith.ai’s AI.

    “All calls on our Virtual Receptionist plans are answered by a real person, 24/7, guided in real time by proprietary AI”

    smith.ai/receptionists · checked November 7, 2026

  2. [2]

    Smith.ai’s Hybrid option has AI handle some call types and live agents the rest, with the firm choosing the mix.

    “AI handles certain call types, and Smith.ai Live Agents handle the rest. You pick the mix.”

    smith.ai/hybrid-ai-human-receptionists · checked November 7, 2026

  3. [3]

    Smith.ai sells live-staffed website chat, with plans from $140 a month for 20 chats.

    “Plans starting at $140 Per month 20 Chats per month”

    smith.ai/chat · checked November 7, 2026

  4. [4]

    On live-staffed chat plans, Smith.ai’s AI and agents answer website chats according to the firm’s instructions, which the firm can adjust from its dashboard.

    “our AI & agents will answer your website chats according to your instructions”

    smith.ai/pricing/chat · checked November 8, 2026

  5. [5]

    The AI Receptionist has a free tier of 25 live calls a month, every month.

    “25 live calls / month, free every month”

    smith.ai/ai-receptionist · checked November 7, 2026

  6. [6]

    Conflict checks are a $0.50 per-call add-on in which receptionists check new leads for conflicts of interest.

    “Conflict checks $0.50 Our receptionists can check new leads for conflicts of interest.”

    smith.ai/pricing/receptionists · checked November 7, 2026

  7. [7]

    Smith.ai accepts collect calls, including from incarcerated clients and correctional facilities.

    “We accept collect calls, including from incarcerated clients and correctional facilities”

    smith.ai/receptionists · checked November 7, 2026

  8. [8]

    AI agents work alongside the firm’s team to answer every lead within a minute and follow up by text and email until the lead books or says no.

    “AI agents work alongside your team to answer every lead within a minute and follow up by text and email until they book or say no”

    superpractice.com/pricing · checked November 7, 2026

  9. [9]

    Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets.

    “They call, text, email, and follow up toward your goals”

    superpractice.com/features/procedures · checked November 7, 2026

  10. [10]

    Every signed client is traced back to the original source.

    “Every signed client, traced back to the original source”

    superpractice.com/features/attribution · checked November 7, 2026

  11. [11]

    Managed Ads plans include attribution from ad click to signed client.

    “full attribution from ad click to signed client”

    superpractice.com/pricing · checked November 7, 2026

  12. [12]

    Superpractice describes itself as one client acquisition operating system, run by AI and experts.

    “One client acquisition operating system, run by AI and experts.”

    superpractice.com · checked November 8, 2026

  13. [13]

    Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client.

    “Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.”

    superpractice.com/pricing · checked November 7, 2026

  14. [14]

    Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform.

    “Superpractice AI-native CRM + client-acquisition platform”

    superpractice.com/pricing · checked November 7, 2026

  15. [15]

    Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm.

    “CLI tools (Claude Code, Codex) authenticate with an API key instead.”

    docs.superpractice.com/mcp · checked November 8, 2026

  16. [16]

    Through MCP, a connected AI tool can also create tasks, update contacts and matters, book meetings and draft emails and texts, with the permissions the firm chooses.

    “Create and complete tasks · update contacts and matters · book and move meetings · draft emails and texts · edit content in your SEO schedule.”

    docs.superpractice.com/mcp · checked November 8, 2026

  17. [17]

    A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts.

    “can be listed and read, and show up as ready-made prompts”

    docs.superpractice.com/skills · checked November 8, 2026

  18. [18]

    Anyone at the firm who can see a skill can download it to use in other AI tools.

    “Anyone who can see a skill can download it, to use it in other AI tools.”

    docs.superpractice.com/skills · checked November 8, 2026

  19. [19]

    Smith.ai’s AI Receptionist answers 24/7 and is described as answering, qualifying, booking and converting callers.

    “Your 24/7 AI Receptionist for the whole intake journey. Answer, qualify, book, and convert.”

    smith.ai/ai-receptionist · checked November 7, 2026

  20. [20]

    Smith.ai adds new leads and post-call summary notes to the firm’s Clio Grow inbox after every call.

    “Smith.ai Virtual Receptionists and AI Receptionist can add new leads and post-call summary notes to your Clio Grow Inbox instantly after every phone call.”

    smith.ai/integrates-with/clio-grow · checked November 7, 2026

  21. [21]

    The pricing page lists no human receptionists, live-agent call answering or staffed outbound calling campaigns. Superpractice does not offer them.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 7, 2026

  22. [22]

    Virtual Receptionist plans are $300 a month for 30 calls, $810 for 90 calls and $2,100 for 300 calls, with per-call overage.

    “30 calls $300 / month ... 90 calls $810 / month ... 300 calls $2,100 / month”

    smith.ai/pricing/receptionists · checked November 7, 2026

  23. [23]

    Outreach campaigns start at $600 a month ($12 a contact, 50-contact minimum) with a $750 setup fee and a six-month minimum commitment paid upfront.

    “$600 / month $12/contact 50 contacts minimum ... $750 setup fee ... the minimum commitment is 6 months, paid upfront”

    smith.ai/pricing/outreach-campaigns · checked November 7, 2026

  24. [24]

    Text and email follow-up is a $0.50 per-call add-on that sends one follow-up message after the call, based on the firm’s criteria.

    “Text & email follow-up $0.50 Based on your criteria, we’ll send a follow-up message after the call.”

    smith.ai/pricing/receptionists · checked November 7, 2026

  25. [25]

    The AI Receptionist is described as screening callers by matter type, booking into the case management system and following up.

    “Screen every caller by matter type, book consults into your case management system, and follow up before any of your competitors.”

    smith.ai/ai-receptionist · checked November 7, 2026

  26. [26]

    Attribution recognizes 48 channels, including AI search referrals.

    “48 channels recognized, including AI search referrals.”

    superpractice.com/features/attribution · checked November 7, 2026

  27. [27]

    Every booking updates the contact, feeds the heat score and carries attribution, so a meeting earned by a Google Ad is counted that way.

    “Each one updates the contact, feeds the heat score, and carries attribution, so the meeting your Google Ad earned gets counted that way.”

    superpractice.com/features/booking · checked November 7, 2026

  28. [28]

    Inbound call tracking numbers are sold at $5 a month each for marketing campaigns.

    “Inbound call tracking numbers $5.00 Get the most out of your marketing campaigns with tracking numbers.”

    smith.ai/pricing/receptionists · checked November 7, 2026

  29. [29]

    Smith.ai’s pages do not describe attribution that traces a signed client or case back to the ad or marketing source that produced the call.

    Not publicly disclosed on the pages checked.

    smith.ai · checked November 7, 2026

  30. [30]

    Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately.

    “Scale is $4,000/month plus 10% of ad spend over $10k.”

    superpractice.com/pricing · checked November 7, 2026

  31. [31]

    Smith.ai states lead generation is not its primary business model; its services reach, engage and convert leads the firm already has.

    “lead generation isn’t our primary business model — our services are geared towards creating more sales opportunities for your business”

    smith.ai/outreach-campaigns · checked November 7, 2026

  32. [32]

    Smith.ai’s pages do not describe ads management, SEO, website builds, landing pages or a daily ads account audit as services Smith.ai provides.

    Not publicly disclosed on the pages checked.

    smith.ai · checked November 7, 2026

  33. [33]

    Leads are graded A to F and scored for momentum.

    “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.”

    superpractice.com/features/lead-scoring · checked November 7, 2026

  34. [34]

    Every Managed Ads plan includes CRM integrations, Zapier integrations and inbound and outbound webhooks.

    “| CRM integrations | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  35. [35]

    Every Managed Ads plan includes MCP access.

    “| MCP access | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  36. [36]

    Smith.ai’s pages describe pushing call data into the CRM the firm already uses and a Smith.ai call dashboard; they do not describe a CRM of Smith.ai’s own in which the firm works its leads.

    Not publicly disclosed on the pages checked.

    smith.ai · checked November 7, 2026

  37. [37]

    Superpractice can also provide skills of its own for a firm’s assistants to use.

    “Superpractice may provide some skills for your firm.”

    docs.superpractice.com/skills · checked November 8, 2026

  38. [38]

    A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow.

    “A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.”

    docs.superpractice.com/skills · checked November 8, 2026

  39. [39]

    A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses.

    “Once a skill is published, it is used wherever you choose”

    docs.superpractice.com/skills · checked November 8, 2026

  40. [40]

    Smith.ai’s AI Receptionist follows custom call playbooks, with scripts, call flows and routing rules for each call scenario the business sees.

    “Unique scripts, call flows, and routing rules for every call scenario your business sees.”

    smith.ai/ai-receptionist · checked November 8, 2026

  41. [41]

    Smith.ai’s pages do not describe MCP access or an AI executive assistant for the attorney.

    Not publicly disclosed on the pages checked.

    smith.ai · checked November 7, 2026

  42. [42]

    The pricing page does not list a staffed website chat service.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 7, 2026

  43. [43]

    Superpractice’s pages and docs describe no chat for website visitors. Its site widget is a booking card that shows open times and opens the booking flow.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 9, 2026

  44. [44]

    The AI Voice Agents Starter plan is $250 a month for 100 included minutes, with $2.00 a minute overage.

    “| Starter | $250/mo | 100 minutes | $2.00/min |”

    superpractice.com/pricing · checked November 7, 2026

  45. [45]

    The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute).

    “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |”

    superpractice.com/pricing · checked November 7, 2026

  46. [46]

    The pricing page and the AI Voice Agents page do not list conflict checks, collect calls or payment collection on the call.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 7, 2026

  47. [47]

    Outreach campaigns are made by sales-trained agents using AI-driven workflows, with five calls per contact and multi-channel touchpoints.

    “Our sales-trained agents engage, nurture & convert your leads with AI-driven workflows to maximize results. ... Five calls per contact with multi-channel engagement for added touchpoints.”

    smith.ai/outreach-campaigns · checked November 7, 2026

  48. [48]

    Voice agents pick up 24/7 and call new leads in seconds.

    “Agents pick up 24/7 and call new leads in seconds.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

  49. [49]

    Quality Studio lets a firm set goals and run up to 50 simulated call scenarios a month for free before going live.

    “Set your goals, run up to 50 simulated scenarios/month for free, and see exactly how your AI handles them before going live.”

    smith.ai/ai-receptionist · checked November 7, 2026

  50. [50]

    Smith.ai states its receptionists never give legal advice and that many are former paralegals or court staff.

    “Our receptionists never provide legal advice or interpret a caller’s matter — many are former paralegals or court staff”

    smith.ai/receptionists · checked November 7, 2026

  51. [51]

    Smith.ai integrates natively with Clio, MyCase, Lawmatics and Filevine.

    “We integrate natively with Clio, MyCase, Lawmatics, Filevine”

    smith.ai/receptionists · checked November 7, 2026

  52. [52]

    Smith.ai states callers will know they are speaking to AI, and greetings can introduce the service transparently.

    “Yes. AI Receptionist uses a conversational voice, and businesses can customize greetings to introduce the service transparently and professionally.”

    smith.ai/ai-receptionist · checked November 7, 2026

  53. [53]

    The AI Receptionist handles calls with conversational fluency in English and Spanish.

    “Conversational fluency in English and Spanish”

    smith.ai/ai-receptionist · checked November 8, 2026

  54. [54]

    Smith.ai states its 500+ North American agents include many former paralegals who are bilingual in English and Spanish.

    “many former paralegals, bilingual in English/Spanish”

    smith.ai/receptionists · checked November 8, 2026

  55. [55]

    Smith.ai offers a 30-day money-back guarantee on receptionist and chat plans, refunding the plan and add-ons up to $1,000, excluding overage.

    “You’ll get a full refund of your plan and any add-on services, regardless of how many calls or chats you have used, up to $1,000.”

    smith.ai/how-it-works/easy-as-1-2-3 · checked November 9, 2026

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    The AI Receptionist is month-to-month on self-serve plans, with live-agent involvement sold as a per-call add-on.

    “Month-to-month, no contract on self-serve plans. Live agent involvement available as a per-call add-on on any plan.”

    smith.ai/ai-receptionist · checked November 7, 2026

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    The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice.

    “Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.”

    superpractice.com/features/ai-assistant · checked November 7, 2026

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    Smith.ai’s site and help docs don’t list an MCP server for connecting AI tools such as Claude or ChatGPT.

    Not publicly disclosed on the pages checked.

    docs.smith.ai · checked November 8, 2026

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    Superpractice sends client information to Clio directly and uses webhooks for tools like PracticePanther, MyCase and Filevine.

    “Send client information to Clio directly, or use webhooks for tools like PracticePanther, MyCase, and Filevine.”

    superpractice.com · checked November 7, 2026

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    Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum.

    “Google Ads, Meta Ads, LSAs, OpenAI Ads”

    superpractice.com/pricing · checked November 7, 2026

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    The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles.

    “Foundation — $1,750/mo”

    superpractice.com/pricing · checked November 9, 2026

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    SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads.

    “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages”

    superpractice.com/pricing · checked November 7, 2026

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    Smith.ai’s pages do not describe work on being found or cited in AI answers for the firm’s pages.

    Not publicly disclosed on the pages checked.

    smith.ai · checked November 7, 2026

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    A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform.

    “A law firm website designed, built, hosted, and maintained on the Superpractice platform.”

    superpractice.com/pricing · checked November 9, 2026

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    Every Managed Ads plan includes landing pages.

    “| High-converting landing pages | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    AI Voice Agents are sold separately from the Managed Ads plan fee.

    “AI Voice Agents are sold separately.”

    superpractice.com/pricing · checked November 7, 2026

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    The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each.

    “| Starter | $250/mo | 100 minutes | $2.00/min |”

    superpractice.com/pricing · checked November 9, 2026

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    Every Managed Ads plan includes Superpractice scheduling with branded booking pages.

    “| Superpractice® Scheduling | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books.

    “Branded pages, live calendar sync, and agents that know about every meeting the second it books.”

    superpractice.com/features/booking · checked November 7, 2026

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    Booking appointments on the firm’s calendar is a $1.50 per-call add-on on Virtual Receptionist plans.

    “Book appointments $1.50 We’ll schedule meetings directly on your calendar.”

    smith.ai/pricing/receptionists · checked November 7, 2026

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    Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking.

    “| First-touch & last-touch attribution | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.

    “| AI performance reports | Monthly | Monthly | Weekly |”

    superpractice.com/pricing · checked November 7, 2026

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    The AI Receptionist dashboard shows call volume, appointments scheduled and AQI quality scores over time.

    “See how your AI Receptionist is performing over time through call volume, appointments scheduled, AQI scores, and more.”

    smith.ai/ai-receptionist · checked November 7, 2026

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    The firm chooses each goal, from a booked meeting to a signed engagement.

    “Choose what you want to happen, from a booked meeting to a signed engagement.”

    superpractice.com/features/procedures · checked November 7, 2026

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    Smith.ai states the AI Receptionist scores each lead against the firm’s criteria and routes high-potential prospects with context.

    “The AI Receptionist scores each lead based on your criteria and routes high-potential prospects directly to appropriate sales team members with complete context.”

    smith.ai/company/enterprise · checked November 7, 2026

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    AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition.

    “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.”

    superpractice.com/features/google-ads · checked November 7, 2026

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    Revenue forecasting is included in the Scale plan.

    “| Revenue forecasting | — | — | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal.

    “Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.”

    superpractice.com/features/sales-intelligence · checked November 7, 2026

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    Smith.ai’s pages do not describe AI meeting intelligence on the firm’s sales meetings or an AI revenue forecasting product.

    Not publicly disclosed on the pages checked.

    smith.ai · checked November 7, 2026

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    Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team.

    “Every meeting scored against your own playbook, and every pattern turned into coaching for your team.”

    superpractice.com/features/meeting-intelligence · checked November 7, 2026

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    Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot.

    “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.”

    superpractice.com · checked November 7, 2026

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    Smith.ai’s pages do not describe AI-generated video or an AI avatar of the attorney.

    Not publicly disclosed on the pages checked.

    smith.ai · checked November 7, 2026

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    Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool.

    “Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.”

    superpractice.com · checked November 7, 2026

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    Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails.

    “agents following up your leads”

    superpractice.com/pricing · checked November 7, 2026

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    The AI Receptionist pricing page lists Free at $0 for 25 calls a month ($3.00 a call after), Pro at $150 a month ($2.00 a call) and Enterprise at $500 a month ($1.67 a call).

    “$0 mo 25 calls/mo ($3.00/call after that) ... $150 /mo $2.00/call (~2–3 calls/day) ... $500 /mo $1.67/call (~10 calls/day)”

    smith.ai/pricing/ai-receptionist · checked November 9, 2026

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    Voice agents ask the firm’s qualifying questions, with deal-breakers that end unqualified calls politely.

    “Your qualifying questions, asked your way, with deal-breakers that politely end unqualified calls.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

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    Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own.

    “Superpractice pricing across five offerings”

    superpractice.com/pricing · checked November 7, 2026

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    Smith.ai describes itself as running end-to-end intake for law firms with AI and live agents.

    “Smith.ai runs end-to-end intake for law firms. AI and live agents trained on your firm convert callers, 24/7.”

    smith.ai · checked November 7, 2026

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    Smith.ai serves businesses across many industries, not only law firms.

    “to support businesses ranging from immigration law through hazmat cleanup”

    smith.ai/receptionists/smith-ai-terms-conditions-restricted-engagement-policy · checked November 7, 2026

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    Momentum is described as a full marketing department, powered by AI and guided by human experts.

    “A full marketing department, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login.

    “If Superpractice manages your Microsoft Ads”

    docs.superpractice.com/microsoft-ads · checked November 8, 2026

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    Every SEO + AI Search plan includes a site health check that merges overlapping pages and fixes internal links, quarterly on Foundation and monthly on Authority and Market Leader.

    “Site health check: overlapping pages merged, internal links, and rankings”

    superpractice.com/pricing · checked November 8, 2026

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    Every SEO + AI Search article goes through a keyword coverage, metadata, schema, linking and readability checklist.

    “Keyword coverage, metadata, schema, linking, and readability checklist”

    superpractice.com/pricing · checked November 8, 2026

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    Every SEO + AI Search plan monitors the firm’s backlink profile, new and lost links and broken links.

    “Backlink profile, new and lost links, and broken-link monitoring”

    superpractice.com/pricing · checked November 8, 2026

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    The Market Leader SEO + AI Search plan includes backlink and directory listing building.

    “Backlink and directory listing building”

    superpractice.com/pricing · checked November 7, 2026

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    Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area.

    “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.”

    superpractice.com/features/attribution · checked November 7, 2026

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    Mid-call, the voice agent can text the caller a booking link or directions.

    “Mid-call, the agent texts a booking link or directions without breaking stride”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

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    Hot callers are transferred live to the attorney’s cell with context.

    “Hot callers transfer live to your cell with context; everyone else gets handled, not dropped.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

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    Superpractice’s voice agents are built on the latest voice models, with natural pacing and real interruption handling.

    “Built on the latest voice models with natural pacing and real interruption handling. Most callers never realize they were not talking to a person.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

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    Appointment-scheduling handoff is included on the Pro and Scale voice plans; Starter captures intake, summarizes each call and routes qualified leads into the firm’s existing scheduling or follow-up workflow.

    “Pro and Scale include appointment-scheduling handoff. Starter captures intake details, summarizes each call, and routes qualified leads into your existing scheduling or follow-up workflow.”

    superpractice.com/pricing · checked November 7, 2026

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    The Clio assistant lets the firm’s Claude or ChatGPT read and work in its Clio Manage account through Superpractice.

    “The Clio assistant connects your firm's Clio Manage account to Claude or ChatGPT through Superpractice.”

    docs.superpractice.com/clio-assistant · checked November 8, 2026

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    Every voice call ends as structured data on outcome, sentiment, interest and whether the decision maker was reached.

    “Every call ends as structured data: outcome, sentiment, interest, decision maker reached.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

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    A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data.

    “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.”

    superpractice.com/pricing · checked November 9, 2026

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    Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first.

    “Articles we deliver are yours, and the ones published on your site stay there.”

    superpractice.com/pricing · checked November 9, 2026

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    Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts.

    “Changes only ever reach your firm's own connected Google Ads accounts.”

    docs.superpractice.com/google-ads · checked November 8, 2026

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    Smith.ai’s terms state subscriber information is jointly owned by Smith.ai and the firm, so Smith.ai can store it on its servers to provide the service.

    “All Subscriber Information is jointly owned by Smith and you. Smith retains this joint ownership solely so that it has the right to store the information”

    smith.ai/receptionists/terms · checked November 7, 2026

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    Smith.ai states it does not share a firm’s lead or client information with other customers.

    “We don’t share your private lead or client information with other customers. That information is yours and yours alone.”

    smith.ai/industries/legal-law-firms-answering-service · checked November 7, 2026

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    The firm provides intake rules and preferences; Superpractice handles setup, call handling logic, transcripts and ongoing configuration of the voice agents.

    “You provide the intake rules and preferences, and Superpractice handles setup, call handling logic, transcripts, and ongoing configuration.”

    superpractice.com/pricing · checked November 7, 2026

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    When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing.

    “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice says most firms moving from another agency are fully live within 5 business days.

    “Most firms are fully live within 5 business days.”

    superpractice.com/pricing · checked November 7, 2026

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    Smith.ai states the AI Receptionist can be launched in about 15 minutes through Quality Studio.

    “With Quality Studio, launch your AI Receptionist in ~15 minutes.”

    smith.ai/ai-receptionist · checked November 7, 2026

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    A firm can keep its phone number by porting it to Smith.ai or forwarding calls.

    “Yes. Keep your current number — port it over or forward your calls to us, and we’ll take it from there.”

    smith.ai/receptionists · checked November 7, 2026

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    Momentum and Scale include a dedicated strategist and monthly strategy calls; Scale adds a quarterly executive growth plan.

    “| Monthly strategy calls | — | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Momentum adds a senior strategist and a monthly review.

    “Senior strategist + monthly review”

    superpractice.com/pricing · checked November 7, 2026

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    On Hybrid, a Smith.ai account manager reviews performance proactively and optimizes the setup.

    “Your Smith.ai account manager reviews performance proactively and optimizes your setup — without you asking.”

    smith.ai/hybrid-ai-human-receptionists · checked November 7, 2026

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    Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term.

    “There is no annual contract, exit fee, or minimum term.”

    superpractice.com/pricing · checked November 7, 2026

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    AI Voice Agent plans are month-to-month with no annual contract or exit fee.

    “Are AI Voice Agent plans month-to-month? ... Yes. There is no annual contract or exit fee, and you can cancel anytime.”

    superpractice.com/pricing · checked November 7, 2026

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    Several Smith.ai blog posts state AI Receptionist plans start at $500 a month billed annually.

    “Smith.ai's virtual receptionist plans start around $300/month, with AI receptionist plans starting at $500/month billed annually.”

    smith.ai/blog/5-reasons-to-invest-in-an-answering-service-for-your-law-firm · checked November 9, 2026

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    Launch is for solo attorneys who are just starting out.

    “For solo attorneys who are just starting out.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice’s plans are described for solo attorneys starting out (Launch), established firms new to marketing (Momentum) and firms ready to own their market (Scale).

    “For established firms that are new to marketing.”

    superpractice.com/pricing · checked November 7, 2026

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    Scale is for firms ready to own their market across every channel.

    “For serious firms ready to own their market across every channel, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

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    Smith.ai says service businesses that rely on phone calls for revenue, where responsiveness matters, get the most value.

    “Service-based businesses that rely on phone calls to drive revenue (capturing inbound leads) see the most value”

    smith.ai/industries/legal-law-firms-answering-service · checked November 7, 2026

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    The AI Receptionist is month-to-month with no long-term contract, and cancellation needs 30 days’ notice.

    “AI Receptionist is a month-to-month service. ... If you ever cancel, we need 30 days' notice, and then you're done.”

    smith.ai/pricing/ai-receptionist · checked November 7, 2026

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    Virtual Receptionist plans are month-to-month, billed through the end of the current cycle on cancellation, with a 10% discount for a 12-month subscription.

    “Smith is a month-to-month service. This means there aren't any long term contracts. ... We offer a 10% discount for subscribing for 12 months.”

    smith.ai/pricing/receptionists · checked November 7, 2026

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