Superpractice vs Rankings.io
Rankings.io is a legal-only agency focused on personal injury. Superpractice is a law firm growth company with its own CRM and AI agents.
We compete with Rankings.ioRead the disclosure
The short answer
Superpracticeassessmenthow we judge- Its own CRM, with AI agents working your leads7,8
- Voice agents that answer every call, 24/79
- Published prices you can see before any sales call10
- The AI tool you choose, plugged into your growth platform11,12,13,14
The tradeoffBoth run your marketing. Rankings.io pairs its in-house specialists with your own CRM and intake team. Superpractice is one system with its own CRM and AI agents. It traces every signed client to its source, and you can build on it in any AI tool.15,16,7,8,17,13,11,18
Where each company wins. Each point cites both companies.
Hiring Superpractice includes its own CRM and AI agents.
Your ads plan includes Superpractice’s CRM, and its AI agents call, text and email leads within rules you set. Rankings.io sends inquiries to your own CRM for your intake team.7,8,19,16,20
Voice agents answer 24/7 and call new leads in seconds.
Superpractice’s voice agents pick up around the clock, with natural pacing and real interruption handling. Rankings.io’s pages don’t describe voice agents or call answering.9,21,22,23
Superpractice publishes its prices.
Plans are $997, $2,500 or $4,000 a month, listed on the pricing page. Rankings.io sets its price on a discovery call. Both run month to month.10,24,25,26
Build on Superpractice, and use it in any AI tool.
Use Superpractice’s skills or write your own, and every agent follows them. Any AI tool that speaks MCP, from Claude to Codex, can use those skills and your data. Rankings.io’s pages don’t describe skills or MCP access.27,28,29,13,11,30,31,32
AI audits your Google Ads account every morning.
Superpractice’s AI checks your account each morning, and its team acts on what it finds. Rankings.io’s pages don’t describe a daily audit of your ads account.33,34
Personal injury is its main specialty.
Rankings.io names personal injury as its specialty and runs the weekly Personal Injury Mastermind podcast and PIMCON, a yearly conference. Superpractice tailors its work to the matters you choose, and its pages describe no podcast or conference.1,2,3,35,36
A crew films and edits your video every month.
Rankings.io writes, films, edits and posts your video from a monthly shoot day. Superpractice makes video ads starring your AI avatar with no shoot, and lists no filmed production.4,37,38
Bad Local Services Ads leads come back as credits.
Rankings.io rates every Local Services Ads lead and flags invalid ones, so spam and wrong numbers come back as credits. Superpractice runs Local Services Ads too, but its pages don’t describe disputing leads for credit.5,39,40
It turns away rival firms you name.
On its top tier, Apex, Rankings.io agrees not to work with firms you name in your market. Superpractice’s leads are yours alone, but its pages and Terms don’t offer competitor exclusions.6,41,42
A track record that goes back to 2013.
Rankings.io was founded in 2013 and has made the Inc. 5000 nine years in a row. Superpractice’s site doesn’t say when it was founded.43,44,45
What you get from each company.
| Job | Superpractice | Rankings.io |
|---|---|---|
| Paid search and Local Services Ads | Offered[39] | Offered[49][50] |
| Meta and paid social | Offered[39] | Offered[51] |
| SEO and content | Offered[64] | Offered[48] |
| AI search visibility | Offered[65] | Offered[66] |
| Website build | Offered[67] | Offered[68] |
| Landing pages | Offered[69] | Offered[49] |
| AI agents alongside your team | Offered[8] | Not publicly disclosed[22] |
| AI voice agents | Offered[70][71] | Not publicly disclosed[22] |
| A CRM included in the engagement | Offered[7] | Not publicly disclosed[20] |
| Cost per signed case or client | Offered[72] | Offered[73] |
| Regular performance reviews | Offered[74] | Offered[75] |
Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.
Where each company puts AI to work.
| Job | Superpractice | Rankings.io |
|---|---|---|
| AI agents that call, text and email a lead toward a booked meeting | Offered[8][58] | Not publicly disclosed[22] |
| AI voice agents answering inbound calls 24/7 | Offered[70][9] | Not publicly disclosed[22] |
| AI lead scoring on every contact | Offered[59] | Not publicly disclosed[76] |
| A daily AI audit of the Google Ads account | Offered[33] | Not publicly disclosed[34] |
| AI revenue forecasting from the firm’s pipeline history | Offered[77][78] | Not publicly disclosed[79] |
| An AI executive assistant for the attorney | OfferedBeta[80] | Not publicly disclosed[81] |
| AI meeting intelligence on the firm’s sales meetings | Offered[82] | Not publicly disclosed[83] |
| AI-made video with the attorney’s avatar | Offered[37] | Not publicly disclosed[84] |
| AI search visibility work for the firm’s pages | Offered[65] | Offered[66][85] |
| Skills written by the firm that the AI follows | Offered[28][29] | Not publicly disclosed[31] |
| The firm’s skills and data in ChatGPT, Claude, Claude Code or Codex | Offered[30][86][13][11] | Not publicly disclosed[32] |
| AI credits, calling minutes and texts included in the plan | Offered[87] | Not publicly disclosed[88] |
Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.
SuperpracticeassessmentSuperpractice is the more AI-native option here. Both work on AI search visibility. Superpractice adds AI agents, voice agents, lead scoring and a daily ads audit. It plugs your firm’s skills and data into Claude, ChatGPT and Codex, tools their makers keep improving. It offers all twelve capabilities compared and Rankings.io one. Its video ads star your AI avatar.65,66,8,9,59,33,80,82,78,37,87,30,86,28,13,11,22,76,34,79,81,83,84,31,32,88,18,20
How Superpractice and Rankings.io compare, point by point.
| Criterion | Superpractice | Rankings.io |
|---|---|---|
| Category and scope | A law firm growth company. It runs your ads and also offers websites, SEO and AI voice agents.[89][90] | A marketing agency only for law firms. Personal injury is its main specialty. It also serves criminal defense, family, immigration and other firms.[46][1] |
| Service model | On Momentum, a full marketing department powered by AI and guided by human experts. Your fee covers strategy, creative and campaign management.[91][92] | A managed-service agency. Its 160+ staff do 95% of the work in-house, and every client gets an account manager.[15][47] |
| Paid media | Google, Meta, Local Services and OpenAI Ads. Launch covers one and Momentum all four. Superpractice also manages Microsoft Ads.[39][93] | Google Search Ads, Local Services Ads, Meta and ChatGPT Ads. LinkedIn and TikTok are options.[49][50][51][52] |
| SEO and content | 4 to 12 human-reviewed articles a month, with site health checks, schema and backlink monitoring on every plan. Link building comes on Market Leader.[64][94][95][96][97] | Full law firm SEO that covers content, link building, on-site and local work. Success is measured in signed cases and revenue.[48][98] |
| AI search visibility | Work to get your pages cited in ChatGPT, Gemini and AI Overviews. Attribution counts the clients and revenue AI search brings you.[65][99] | Work to get you cited in ChatGPT, Claude and other AI answers, tracked and corrected monthly. Reports tie AI visibility to inquiries and signed cases.[66][85][100][101] |
| Websites, creative and landing pages | Landing pages come with every ads plan. Websites are built and hosted for you, and video ads star your AI avatar with no shoot.[69][67][37] | Custom WordPress websites, most live in under 120 days. Video is filmed, edited and posted from a monthly shoot day.[68][4] |
| Conversion and intake | Booking pages and a shared inbox for calls, texts and emails. Monthly AI credits and calling minutes power the agents.[102][103][104][87] | Tracks speed to lead for personal injury clients and sends inquiries to your intake team. Its pages don’t mention call answering or intake staff.[105][16][23] |
| AI agents alongside your team | AI agents call, text and email leads toward a booked meeting, within approvals you set. Your firm’s skills guide them and work in any AI tool that speaks MCP.[8][58][19][28][13][11] | Rankings.io’s pages do not describe this[22] |
| AI voice agents | Voice agents answer 24/7 on the latest voice models, with natural pacing and real interruption handling.[21][9] | Rankings.io’s pages do not describe this[22] |
| CRM, platform and integrations | Its own CRM comes with lead scoring, integrations and MCP access. Your team’s Claude or ChatGPT can work in Clio through the Clio assistant.[7][59][106][30][107] | Uses your CRM and builds on WordPress, avoiding platforms you can’t leave with. Its pages name no client software or CRM integrations.[60][20] |
| Attribution | Every signed client traced to its source across 48 channels, with cost per signed client.[17][108][72] | Google Ads reports include call tracking and cost per case. For ChatGPT Ads, case-level attribution isn’t available yet.[73][109] |
| Reporting | Live dashboards, plus AI performance reports monthly on Launch and Momentum and weekly on Scale.[74] | Monthly performance reviews and quarterly business reviews, tied to revenue and signed cases.[75] |
| Data and asset ownership | A website is yours after 12 paid months or a buyout, and SEO articles are yours on delivery. Google Ads run in your own accounts.[110][111][112] | You own everything it makes, from your domain and content to your CRM data and ad accounts.[54][55] |
| Onboarding and setup | Superpractice moves your active campaigns and sets up attribution and intake routing. Most firms are fully live within 5 business days.[113][114] | A growth audit and a check that it can compete in your market before you sign. It expects early movement in about 90 days, sooner on paid channels.[115][57][116] |
| Strategy cadence | A dedicated strategist and monthly strategy calls from Momentum. Scale adds a quarterly growth plan.[117] | A dedicated account manager, monthly performance reviews and quarterly business reviews.[47][75] |
| Pricing and terms | Published and month to month, with no exit fee. Plans run $997 to $4,000 a month, and Scale adds 10% of ad spend over $10,000.[10][24] | Not published. The price is set on a discovery call, month to month, with a flat fee for Local Services Ads. Minimums, setup fees and notice terms aren’t disclosed.[25][26][53][118] |
| Best-fit customer | Plans for solo attorneys starting out, established firms new to marketing and firms ready to own their market.[119][120][121] | Firms where each case moves revenue and that want legal-only specialists.[122] |
What does a click cost in your practice?
Show the table
| Practice | Search | Avg. cost per click |
|---|---|---|
| Personal injury | car accident lawyer near me | $205 |
| Nursing home abuse | nursing home abuse lawyer | $143 |
| Workers’ compensation | workers compensation lawyer | $104 |
| Property insurance | insurance claim lawyer | $102 |
| DUI | dui lawyer near me | $67 |
| Criminal defense | criminal lawyer near me | $53 |
| Medical malpractice | medical malpractice lawyer near me | $42 |
| Intellectual property | patent attorney | $39 |
| Social Security disability | ssdi lawyers near me | $36 |
| Tax | tax attorney near me | $35 |
| Lemon law | lemon law | $33 |
| Family law | family law attorney | $29 |
| Divorce | divorce attorney | $28 |
| Employment law | employment lawyer near me | $27 |
| Business law | business attorney near me | $24 |
| Bankruptcy | chapter 7 | $13 |
| Immigration | immigration lawyer near me | $13 |
| Real estate | real estate attorney | $13 |
| Mass tort | ozempic lawsuit | $12 |
| Elder law | elder law attorney | $10 |
| Estate planning | estate planning attorney near me | $7 |
What changes if you switch between them?
Both work month to month, so you aren’t waiting out a contract. A switch means moving your accounts, tracking and routines. Get in writing what leaves with you before you give notice.
- Rankings.io says you own everything it builds and your ad accounts, and it never runs ads from accounts it controls.[54][55]rankings.io/faqrankings.io/services/google-ads-for-lawyersNov 7, 2026
- Rankings.io doesn’t publish its notice terms, so ask for them before you give notice.[118]checked rankings.ioNov 7, 2026
- Superpractice moves your active campaigns and sets up attribution and intake routing. Most firms are fully live within 5 business days. It imports your existing leads and contacts at no extra cost.[113][114][123]superpractice.com/pricing · Nov 7, 2026
- A Superpractice website is yours after 12 paid months or a buyout, with its files handed over. Cancel earlier and you get its content and lead data. Google Ads run in your own accounts.[67][110][124][112]superpractice.com/pricing · Nov 9, 2026superpractice.com/terms · Nov 9, 2026docs.superpractice.com/google-ads · Nov 8, 2026
What should you ask before you choose either one?
Will we see signed clients and fees by source, or just leads and calls?
Ask each company for a sample report from a firm like yours. Then ask which channels are tracked to signed cases today.
Who owns the website, ad accounts, tracking numbers and data?
Get it in writing. Include what you take with you if you leave, and in what format.
What will the first 90 days cost in total?
Add the management fee, ad spend, any setup or build fees and any add-ons.
Who on our team works each inquiry, and in which tool?
Neither company replaces your judgment on which clients to take. Know where your team will see each inquiry, and what AI agents do alongside them.
Who checks our ads against state bar rules?
Ask who reviews ads and landing pages before launch, and what records they keep.
What notice do we need to give to leave?
Both say month to month. Get the notice period and any exit steps in writing.
How did we compare them?
We read each company’s current pages and recorded the information on them with its source, date and exact wording. Then we compared them on the same criteria we use for every page. The full method is on how we compare. Reviewed by the Superpractice team.
Limitations
- Built only from each company’s public pages on the date shown. We didn’t test Rankings.io’s services, and Superpractice has no customer, partner or affiliate relationship with it.
- Superpractice publishes this page and competes with Rankings.io.
- Results Rankings.io reports about itself aren’t shown, and neither are third-party reviews. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
- Services, prices and terms change. Where Rankings.io doesn’t publish a detail, the page says so rather than guess.
- Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.
Change log
- First draft for review.
- Superpractice information re-checked against superpractice.com/pricing. Reviewer set to the Superpractice team.
- Verdict cards, leverage points, differentiation section and feature-page sources added.
- Every cited Rankings.io and Superpractice source re-checked against the live pages, with each absence re-searched across all 139 rankings.io sitemap pages. One Superpractice point re-quoted after the SEO plan family was renamed SEO + AI Search. PIMCON now lists its 2027 dates.
- Added Superpractice skills, MCP access for Claude Code and Codex, and the Clio assistant. Searched Rankings.io’s pages for skills a firm writes for its AI. Marked the AI Executive Assistant as beta. Added Superpractice’s one-system design.
- The “Which one fits your firm?” rows now list only real differences, each backed by sources on both sides, with the same number of rows for each side.
- The differences section now shows where each company wins, with the same number of points for each.
Corrections
Spot an error? with the page, the sentence and a source, or email our corrections inbox. Named companies are welcome to use the same route. Each correction is logged on the page.
Cite this comparison
Superpractice team. Superpractice vs Rankings.io (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-rankings-io
Built only from each company’s own public pages, with every source linked.
Sources
124 citations, each from the named company’s own page, with the words it rests on and the date we checked it.
- [1]
Rankings.io states personal injury is its primary specialty, and that it also serves criminal defense, family law, immigration, employment, bankruptcy, estate planning and full-service firms.
“Personal Injury Our specialty. ... WE ALSO SPECIALIZE IN Criminal Defense Family Law Immigration Employment Law Bankruptcy Planning and Probate Full-Service Practice”
rankings.io · checked November 7, 2026
- [2]
Rankings.io produces the Personal Injury Mastermind (PIM) podcast and newsletter, with episode 493 published October 28, 2026.
“The weekly podcast and newsletter for law firm leaders who want better marketing, stronger intake, and smarter growth decisions.”
rankings.io · checked November 7, 2026
- [3]
Rankings.io produces PIMCON, an annual Personal Injury Mastermind Conference. The 2026 event ran October 4 to 6, 2026, and the site now lists the 2027 dates.
“PIMCON is produced by Rankings.io, a marketing agency specializing in personal injury law firms.”
pimcon.org · checked November 7, 2026
- [4]
Rankings.io offers a video marketing service in which it plans, films, edits and posts video from one shoot day a month, with long-form video as an add-on.
“We write, film, edit, and post every video, then run the ads behind the work.”
go.rankings.io/videomarketing · checked November 7, 2026
- [5]
Rankings.io states it watches and rates every Local Services Ads lead, and invalid leads come back as credits.
“We watch and rate every lead. Invalid ones come back as credits.”
rankings.io/services/google-local-service-ads-for-lawyers · checked November 9, 2026
- [6]
Rankings.io does not offer geographic exclusivity but offers named competitor exclusions at its top tier, called Apex.
“Named competitor exclusions at our top tier (Apex). You can name specific firms we agree not to work with in your market.”
rankings.io/faq · checked November 7, 2026
- [7]
Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform.
“Superpractice AI-native CRM + client-acquisition platform”
superpractice.com/pricing · checked November 7, 2026
- [8]
Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets.
“They call, text, email, and follow up toward your goals”
superpractice.com/features/procedures · checked November 7, 2026
- [9]
Voice agents pick up 24/7 and call new leads in seconds.
“Agents pick up 24/7 and call new leads in seconds.”
superpractice.com/features/ai-voice-agents · checked November 7, 2026
- [10]
Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately.
“Scale is $4,000/month plus 10% of ad spend over $10k.”
superpractice.com/pricing · checked November 7, 2026
- [11]
Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm.
“CLI tools (Claude Code, Codex) authenticate with an API key instead.”
docs.superpractice.com/mcp · checked November 8, 2026
- [12]
Through MCP, a connected AI tool can also create tasks, update contacts and matters, book meetings and draft emails and texts, with the permissions the firm chooses.
“Create and complete tasks · update contacts and matters · book and move meetings · draft emails and texts · edit content in your SEO schedule.”
docs.superpractice.com/mcp · checked November 8, 2026
- [13]
A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts.
“can be listed and read, and show up as ready-made prompts”
docs.superpractice.com/skills · checked November 8, 2026
- [14]
Anyone at the firm who can see a skill can download it to use in other AI tools.
“Anyone who can see a skill can download it, to use it in other AI tools.”
docs.superpractice.com/skills · checked November 8, 2026
- [15]
Rankings.io operates as a managed-service agency and states 95% of its work is done in-house by 160+ full-time employees, with no white labeling.
“No white label. 95% of our work is done in-house. We currently have 160+ full-time employees”
rankings.io/faq · checked November 7, 2026
- [16]
Rankings.io's paid social service uses Meta Instant Forms and routes inquiries to the firm's CRM for the firm's intake team to follow up.
“route every inquiry to your CRM the moment it comes in. Your intake team follows up while interest is highest”
rankings.io/services/paid-social · checked November 7, 2026
- [17]
Every signed client is traced back to the original source.
“Every signed client, traced back to the original source”
superpractice.com/features/attribution · checked November 7, 2026
- [18]
Superpractice describes itself as one client acquisition operating system, run by AI and experts.
“One client acquisition operating system, run by AI and experts.”
superpractice.com · checked November 8, 2026
- [19]
The firm delegates routine actions and can require approval for others.
“Delegate routine actions and require approval for others.”
superpractice.com/features/procedures · checked November 7, 2026
- [20]
Rankings.io does not publicly name a proprietary client software platform, client dashboard product, or specific CRM integrations.
Not publicly disclosed on the pages checked.
rankings.io · checked November 7, 2026
- [21]
Superpractice’s voice agents are built on the latest voice models, with natural pacing and real interruption handling.
“Built on the latest voice models with natural pacing and real interruption handling. Most callers never realize they were not talking to a person.”
superpractice.com/features/ai-voice-agents · checked November 7, 2026
- [22]
Rankings.io’s pages do not describe AI agents or AI voice agents that work inquiries with the firm’s team.
Not publicly disclosed on the pages checked.
rankings.io · checked November 7, 2026
- [23]
Rankings.io does not publicly state that it offers call answering, live chat or outsourced intake staffing.
Not publicly disclosed on the pages checked.
rankings.io · checked November 7, 2026
- [24]
Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term.
“There is no annual contract, exit fee, or minimum term.”
superpractice.com/pricing · checked November 7, 2026
- [25]
Rankings.io does not publish service pricing and states it builds pricing in a discovery call.
Not publicly disclosed on the pages checked.
rankings.io/services/personal-injury-lawyer-marketing · checked November 7, 2026
- [26]
Rankings.io states engagements are month-to-month with no long-term contracts.
“Month-to-month. No handcuffs. We have to earn our keep every month.”
rankings.io/faq · checked November 7, 2026
- [27]
Superpractice can also provide skills of its own for a firm’s assistants to use.
“Superpractice may provide some skills for your firm.”
docs.superpractice.com/skills · checked November 8, 2026
- [28]
A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow.
“A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.”
docs.superpractice.com/skills · checked November 8, 2026
- [29]
A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses.
“Once a skill is published, it is used wherever you choose”
docs.superpractice.com/skills · checked November 8, 2026
- [30]
Every Managed Ads plan includes MCP access.
“| MCP access | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [31]
Rankings.io’s pages do not describe skills, playbooks or instructions a firm writes for an AI to follow.
Not publicly disclosed on the pages checked.
rankings.io · checked November 8, 2026
- [32]
Rankings.io’s pages do not describe MCP access or making a firm’s marketing data available inside ChatGPT or Claude.
Not publicly disclosed on the pages checked.
rankings.io · checked November 7, 2026
- [33]
AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition.
“AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.”
superpractice.com/features/google-ads · checked November 7, 2026
- [34]
Rankings.io’s pages do not describe a daily audit of the firm’s ads account.
Not publicly disclosed on the pages checked.
rankings.io · checked November 7, 2026
- [35]
Superpractice says it tailors its marketing, intake questions and Procedures to the matters a firm wants and the market it serves.
“We tailor marketing, intake questions, and Procedures to the matters you want and the market you serve.”
superpractice.com · checked November 9, 2026
- [36]
Superpractice’s site and docs do not describe a podcast or conference that Superpractice runs.
Not publicly disclosed on the pages checked.
superpractice.com · checked November 9, 2026
- [37]
Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot.
“Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.”
superpractice.com · checked November 7, 2026
- [38]
The pricing page lists AI Avatars video credits in every Managed Ads plan and does not list a filmed video production service.
Not publicly disclosed on the pages checked.
superpractice.com/pricing · checked November 7, 2026
- [39]
Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum.
“Google Ads, Meta Ads, LSAs, OpenAI Ads”
superpractice.com/pricing · checked November 7, 2026
- [40]
Superpractice’s pages and docs do not describe disputing Local Services Ads leads for credit.
Not publicly disclosed on the pages checked.
superpractice.com/pricing · checked November 9, 2026
- [41]
Superpractice states every campaign lead belongs only to the firm and is never sold or routed to a competitor.
“Every campaign lead belongs only to your firm”
superpractice.com/pricing · checked November 9, 2026
- [42]
Superpractice’s pricing page, Terms and docs do not offer market exclusivity or an agreement not to work with competing firms a client names.
Not publicly disclosed on the pages checked.
superpractice.com/pricing · checked November 9, 2026
- [43]
Rankings.io states it was founded in 2013 and is founder-owned and led by CEO Chris Dreyer, not private equity owned.
“Founded in 2013, Rankings.io was purpose-built to deliver exceptional results for attorneys”
rankings.io/about · checked November 7, 2026
- [44]
Rankings.io states it has appeared on the Inc. 5000 for nine consecutive years (2018 to 2026).
“Nine consecutive years on the Inc. 5000 (2018–2026).”
rankings.io/about · checked November 7, 2026
- [45]
Superpractice’s site does not state when Superpractice was founded.
Not publicly disclosed on the pages checked.
superpractice.com · checked November 9, 2026
- [46]
Rankings.io describes itself as a law firm marketing agency that works only with law firms.
“Legal-only client roster ✓100% law firms”
rankings.io · checked November 7, 2026
- [47]
Rankings.io states every client gets a dedicated account manager who coordinates the specialists on the account.
“Every client gets a dedicated account manager. They're the quarterback of your engagement”
rankings.io/faq · checked November 7, 2026
- [48]
Rankings.io's law firm SEO service covers content, link building, on-site SEO and local SEO.
“STEP 01 Content ... STEP 02 Linking Building ... STEP 03 On-site SEO ... STEP 04 Local SEO”
rankings.io/services/law-firm-seo · checked November 7, 2026
- [49]
Rankings.io offers Google Search Ads management for law firms, including branded-search defense and practice-specific landing pages.
“We build the campaign structure, ad copy, and practice-specific landing pages for each case type”
rankings.io/services/google-ads-for-lawyers · checked November 7, 2026
- [50]
Rankings.io offers Google Local Services Ads management, including Google Verified setup and lead-by-lead monitoring for credits.
“we handle verification start to finish, from your Google Business Profile to the background check, bar license, and insurance.”
rankings.io/services/google-local-service-ads-for-lawyers · checked November 7, 2026
- [51]
Rankings.io offers paid social advertising, building first on Meta (Facebook and Instagram) and describing LinkedIn and TikTok as options.
“Paid social advertising for law firms uses targeted ads on Facebook, Instagram, LinkedIn, and TikTok to generate case inquiries”
rankings.io/services/paid-social · checked November 7, 2026
- [52]
Rankings.io offers ChatGPT Ads campaign management for law firms and states OpenAI approves legal advertisers case by case.
“Rankings.io builds and manages these campaigns for law firms: the ads and landing pages OpenAI matches on, location targeting down to the zip code”
rankings.io/services/chatgpt-ads · checked November 7, 2026
- [53]
Rankings.io states LSA management is a flat fee that does not rise with budget, and its mass tort page describes a flat-rate fee rather than a percentage of ad spend.
“Our management fee stays flat at any budget. Growing the channel never raises it.”
rankings.io/services/google-local-service-ads-for-lawyers · checked November 7, 2026
- [54]
Rankings.io states the client owns all assets it produces, including domain, code, content, backlinks, creative, analytics and CRM data.
“You do. Every asset we produce is yours: domain, code, content, backlinks, creative, analytics, CRM data.”
rankings.io/faq · checked November 7, 2026
- [55]
Rankings.io states clients own their Google Ads, LSA and social ad accounts and that it does not run campaigns from accounts it controls.
“We never run your campaigns from an account we control, so if you ever leave, everything goes with you.”
rankings.io/services/google-ads-for-lawyers · checked November 7, 2026
- [56]
Rankings.io states it reviews every ad and landing page for state bar advertising rules before launch.
“We review every ad and landing page before it goes live, keeping claims, testimonials, and disclaimers within your state's limits.”
rankings.io/services/google-ads-for-lawyers · checked November 7, 2026
- [57]
Rankings.io states it runs a market saturation check before signing a client and declines engagements where it cannot compete.
“If we can't compete on your behalf, we don't take the engagement.”
rankings.io/faq · checked November 7, 2026
- [58]
The firm chooses each goal, from a booked meeting to a signed engagement.
“Choose what you want to happen, from a booked meeting to a signed engagement.”
superpractice.com/features/procedures · checked November 7, 2026
- [59]
Leads are graded A to F and scored for momentum.
“Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.”
superpractice.com/features/lead-scoring · checked November 7, 2026
- [60]
Rankings.io states it does not use proprietary platforms that clients cannot leave with, and builds sites on WordPress.
“No hostage situations, no clawbacks, no proprietary platforms you can't leave with.”
rankings.io/faq · checked November 7, 2026
- [61]
Superpractice’s Terms say the work it creates, including landing pages, ads, ad creatives, marketing copy and images, remains Superpractice’s property. Websites built under a Website plan and SEO articles are the exceptions. The firm’s own data is excluded.
“remain the sole property of Superpractice, except that ownership of Website Deliverables (as defined in Appendix B) passes to you on the Ownership Date”
superpractice.com/terms · checked November 9, 2026
- [62]
Landing pages, ad creative, ad copy, images and tracking numbers made under Managed Ads plans stay Superpractice’s property in every case.
“Landing pages, ad creative, ad copy, images, and tracking numbers created under Managed Ads plans remain Superpractice's property in all cases.”
superpractice.com/terms · checked November 9, 2026
- [63]
Under the Terms, a firm owns its website after 12 consecutive paid months on a Website plan, or sooner by paying a buyout. Until then the site is licensed to the firm while it subscribes.
“You own your website after twelve (12) consecutive paid months on a Website plan, or sooner by paying the buyout described in Appendix B”
superpractice.com/terms · checked November 9, 2026
- [64]
The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles.
“Foundation — $1,750/mo”
superpractice.com/pricing · checked November 9, 2026
- [65]
SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads.
“ChatGPT, Gemini, and AI Overview tracking with fixes to your pages”
superpractice.com/pricing · checked November 7, 2026
- [66]
Rankings.io offers an AI SEO / GEO service aimed at earning citations in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews.
“Generative engine optimization (GEO) for law firms is how a law firm earns citations and recommendations in AI answers from ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews.”
rankings.io/services/ai-seo · checked November 7, 2026
- [67]
A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform.
“A law firm website designed, built, hosted, and maintained on the Superpractice platform.”
superpractice.com/pricing · checked November 9, 2026
- [68]
Rankings.io builds custom WordPress websites for law firms and states most launch in under 120 days.
“Under 120 days from kickoff to launch for most firms.”
rankings.io/services/website-design-for-lawyers · checked November 7, 2026
- [69]
Every Managed Ads plan includes landing pages.
“| High-converting landing pages | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [70]
AI Voice Agents are sold separately from the Managed Ads plan fee.
“AI Voice Agents are sold separately.”
superpractice.com/pricing · checked November 7, 2026
- [71]
The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each.
“| Starter | $250/mo | 100 minutes | $2.00/min |”
superpractice.com/pricing · checked November 9, 2026
- [72]
Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking.
“| First-touch & last-touch attribution | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [73]
Rankings.io states its Google Ads reporting includes call tracking and cost per case.
“Every month, you see what your spend produced: calls, form fills, qualified inquiries, and cost per case. Transparent call tracking shows which campaigns drive cases”
rankings.io/services/google-ads-for-lawyers · checked November 7, 2026
- [74]
Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.
“| AI performance reports | Monthly | Monthly | Weekly |”
superpractice.com/pricing · checked November 7, 2026
- [75]
Rankings.io states clients receive monthly performance reviews and quarterly business reviews, with reporting tied to revenue and signed cases.
“You also get monthly performance reviews and quarterly business reviews. ... Reporting is tied to the metrics that actually matter, revenue and signed cases”
rankings.io/faq · checked November 7, 2026
- [76]
Rankings.io’s DUI marketing page lists predictive lead scoring among things AI-powered marketing can include, without describing a lead scoring tool for clients.
“Predictive lead scoring to identify high-value prospects before competitors”
rankings.io/services/dui-lawyer-marketing · checked November 7, 2026
- [77]
Revenue forecasting is included in the Scale plan.
“| Revenue forecasting | — | — | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [78]
Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal.
“Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.”
superpractice.com/features/sales-intelligence · checked November 7, 2026
- [79]
Rankings.io’s pages do not describe AI revenue forecasting from a firm’s own pipeline or close rates.
Not publicly disclosed on the pages checked.
rankings.io · checked November 8, 2026
- [80]
The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice.
“Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.”
superpractice.com/features/ai-assistant · checked November 7, 2026
- [81]
Rankings.io’s pages mention AI assistants only as writing tools in articles and do not describe an AI assistant for the firm’s own work.
Not publicly disclosed on the pages checked.
rankings.io · checked November 7, 2026
- [82]
Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team.
“Every meeting scored against your own playbook, and every pattern turned into coaching for your team.”
superpractice.com/features/meeting-intelligence · checked November 7, 2026
- [83]
Rankings.io’s pages do not describe an AI notetaker or meeting scoring for the firm’s own sales meetings.
Not publicly disclosed on the pages checked.
rankings.io · checked November 7, 2026
- [84]
Rankings.io’s video service is filmed with the attorney on a monthly shoot day; its pages do not describe AI-generated video or an AI avatar of the attorney.
Not publicly disclosed on the pages checked.
rankings.io · checked November 7, 2026
- [85]
Rankings.io states its AI visibility service includes an AI visibility analysis, content structured for AI answers, entity and profile work, and monthly tracking and correction.
“We track how often and how accurately AI engines name your firm, correct misinformation when it appears, and adapt as the platforms change.”
rankings.io/services/ai-seo · checked November 7, 2026
- [86]
Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool.
“Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.”
superpractice.com · checked November 7, 2026
- [87]
Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails.
“agents following up your leads”
superpractice.com/pricing · checked November 7, 2026
- [88]
Rankings.io’s pages do not describe AI credits, calling minutes or text allowances included in an engagement.
Not publicly disclosed on the pages checked.
rankings.io · checked November 7, 2026
- [89]
Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client.
“Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.”
superpractice.com/pricing · checked November 7, 2026
- [90]
Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own.
“Superpractice pricing across five offerings”
superpractice.com/pricing · checked November 7, 2026
- [91]
Momentum is described as a full marketing department, powered by AI and guided by human experts.
“A full marketing department, powered by AI and guided by human experts.”
superpractice.com/pricing · checked November 7, 2026
- [92]
Managed Ads plan fees cover the platform, AI-powered campaign optimization, strategy, creative and management.
“Our plan fee covers the platform, AI-powered campaign optimization, strategy, creative, and management”
superpractice.com/pricing · checked November 7, 2026
- [93]
Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login.
“If Superpractice manages your Microsoft Ads”
docs.superpractice.com/microsoft-ads · checked November 8, 2026
- [94]
Every SEO + AI Search plan includes a site health check that merges overlapping pages and fixes internal links, quarterly on Foundation and monthly on Authority and Market Leader.
“Site health check: overlapping pages merged, internal links, and rankings”
superpractice.com/pricing · checked November 8, 2026
- [95]
Every SEO + AI Search article goes through a keyword coverage, metadata, schema, linking and readability checklist.
“Keyword coverage, metadata, schema, linking, and readability checklist”
superpractice.com/pricing · checked November 8, 2026
- [96]
Every SEO + AI Search plan monitors the firm’s backlink profile, new and lost links and broken links.
“Backlink profile, new and lost links, and broken-link monitoring”
superpractice.com/pricing · checked November 8, 2026
- [97]
The Market Leader SEO + AI Search plan includes backlink and directory listing building.
“Backlink and directory listing building”
superpractice.com/pricing · checked November 7, 2026
- [98]
Rankings.io states it measures the success of its law firm SEO work in signed cases and revenue, not traffic or impressions.
“We measure success in signed cases and revenue, not traffic or impressions, and the engagement stays month-to-month.”
rankings.io/services/law-firm-seo · checked November 9, 2026
- [99]
Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area.
“Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.”
superpractice.com/features/attribution · checked November 7, 2026
- [100]
Rankings.io states the AI visibility tracking it runs is reported monthly, tied to inquiries and signed cases.
“You see the movement in monthly reporting tied to inquiries and signed cases, not impressions.”
rankings.io/services/ai-seo · checked November 9, 2026
- [101]
Rankings.io states it measures its AI search work in signed cases and revenue, not impressions.
“We measure the work in signed cases and revenue, not impressions, and the engagement stays month-to-month.”
rankings.io/services/ai-seo · checked November 9, 2026
- [102]
Every Managed Ads plan includes Superpractice scheduling with branded booking pages.
“| Superpractice® Scheduling | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [103]
Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books.
“Branded pages, live calendar sync, and agents that know about every meeting the second it books.”
superpractice.com/features/booking · checked November 7, 2026
- [104]
Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team.
“Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.”
superpractice.com/features/inbox · checked November 7, 2026
- [105]
Rankings.io states it tracks speed to lead and follow-up alongside the marketing for personal injury clients.
“We track speed to lead and follow-up alongside the marketing, so the demand you pay for converts.”
rankings.io/services/personal-injury-lawyer-marketing · checked November 7, 2026
- [106]
Every Managed Ads plan includes CRM integrations, Zapier integrations and inbound and outbound webhooks.
“| CRM integrations | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [107]
The Clio assistant lets the firm’s Claude or ChatGPT read and work in its Clio Manage account through Superpractice.
“The Clio assistant connects your firm's Clio Manage account to Claude or ChatGPT through Superpractice.”
docs.superpractice.com/clio-assistant · checked November 8, 2026
- [108]
Attribution recognizes 48 channels, including AI search referrals.
“48 channels recognized, including AI search referrals.”
superpractice.com/features/attribution · checked November 7, 2026
- [109]
For ChatGPT Ads, Rankings.io states case-level attribution is not yet available and it reports leads via conversion tracking and UTMs.
“Case-level attribution isn't available yet, and we will not forecast results on a channel this new.”
rankings.io/services/chatgpt-ads · checked November 7, 2026
- [110]
A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data.
“The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.”
superpractice.com/pricing · checked November 9, 2026
- [111]
Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first.
“Articles we deliver are yours, and the ones published on your site stay there.”
superpractice.com/pricing · checked November 9, 2026
- [112]
Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts.
“Changes only ever reach your firm's own connected Google Ads accounts.”
docs.superpractice.com/google-ads · checked November 8, 2026
- [113]
When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing.
“We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.”
superpractice.com/pricing · checked November 7, 2026
- [114]
Superpractice says most firms moving from another agency are fully live within 5 business days.
“Most firms are fully live within 5 business days.”
superpractice.com/pricing · checked November 7, 2026
- [115]
Rankings.io describes a pre-sale process of fast follow-up, qualification, a strategy conversation with a complimentary growth audit, and a case growth plan.
“If there is a fit, you meet with a strategist and receive a complimentary growth audit.”
rankings.io/contact · checked November 7, 2026
- [116]
Rankings.io states expected timelines of early movement in 90 days, lead lift around 6 to 9 months, and market-shifting results in 12 to 18 months, with paid channels often moving within 30 to 60 days.
“Expect early movement in 90 days, typical lead lift around 6–9 months, market-shifting results in 12 to 18.”
rankings.io/faq · checked November 7, 2026
- [117]
Momentum and Scale include a dedicated strategist and monthly strategy calls; Scale adds a quarterly executive growth plan.
“| Monthly strategy calls | — | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [118]
Rankings.io does not publicly disclose minimum budgets, setup fees, performance guarantees or cancellation notice terms.
Not publicly disclosed on the pages checked.
rankings.io · checked November 7, 2026
- [119]
Launch is for solo attorneys who are just starting out.
“For solo attorneys who are just starting out.”
superpractice.com/pricing · checked November 7, 2026
- [120]
Superpractice’s plans are described for solo attorneys starting out (Launch), established firms new to marketing (Momentum) and firms ready to own their market (Scale).
“For established firms that are new to marketing.”
superpractice.com/pricing · checked November 7, 2026
- [121]
Scale is for firms ready to own their market across every channel.
“For serious firms ready to own their market across every channel, powered by AI and guided by human experts.”
superpractice.com/pricing · checked November 7, 2026
- [122]
Rankings.io says it is a fit for firms where each case meaningfully affects revenue and that want legal-only specialists.
“If each case or matter meaningfully impacts your bottom line, you’re our kind of client.”
rankings.io/about · checked November 7, 2026
- [123]
Superpractice imports a firm’s existing leads and contacts at no extra cost.
“We also import your existing leads and contacts at no extra cost.”
superpractice.com/pricing · checked November 9, 2026
- [124]
Once a firm owns its website, Superpractice hands over the site files and source code, the content and media, and any domain it registered, on written request.
“the website's site files and source code, as a ZIP archive in a form reasonably suitable for hosting with a provider you choose”
superpractice.com/terms · checked November 9, 2026
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