Superpractice vs LawRank

LawRank is a legal-only agency led by SEO. Superpractice is a law firm growth company with its own CRM and AI agents.

Checked Nov 7, 2026118 citationsBy the Superpractice team
We compete with LawRankRead the disclosure
Superpractice publishes this comparison and competes with LawRank. Superpractice has no customer, partner or affiliate relationship with LawRank. Information about LawRank comes only from its own pages, cited by number and checked November 7, 2026. The verdict is our opinion, and we didn’t test LawRank.We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.How we compare
Book a demoSee the full comparison
Ask your AI about this comparison

An attorney turning from a rain-streaked window on a phone call at dusk, blurred by a slow shutter while the room stays sharp

The short answer

Superpracticeassessmenthow we judge
Choose Superpractice if you want
Choose LawRank if you want
  • Content written or developed by attorneys and JDs1
  • Semi-exclusivity or exclusivity for your firm2
  • A team that speaks Spanish, both co-founders included3
  • Ads on streaming TV, news sites and apps4,5

The tradeoffBoth run your marketing. The difference is where results live. LawRank reports through AgencyAnalytics and tracks calls with CallRail. Superpractice’s CRM, AI agents and attribution are one system that traces every signed client to its source. You can build on it in any AI tool.16,17,18,7,9,8,13,11,6,19

Your firm

Which one fits your firm?

Superpracticeassessmenthow we judge
AI and technology
Marketing and growth
Service and terms
Your resultSuperpracticeassessment
The differences

Where each company wins. Each point cites both companies.

  • Attribution is built into the system your team works in.

    Superpractice traces every signed client to its source across 48 channels, inside its own CRM. LawRank reports through AgencyAnalytics and CallRail, and its pages don’t describe tracing a signed client.8,20,7,18,16,17,21

    Explore attribution→

  • AI agents work your leads alongside your team.

    Superpractice’s AI agents call, text and email each lead toward a booked meeting, and its voice agents answer every call. LawRank’s AI work aims to get you mentioned in AI answers. Its pages don’t describe AI agents.9,22,23,24,25,26

    Explore Procedures→

  • Superpractice publishes its prices.

    Managed Ads plans are $997, $2,500 or $4,000 a month, so you see the fee before a sales call. LawRank has no fixed PPC price, and its SEO cost depends on your market.15,27,28

    See Superpractice pricing→

  • Voice agents answer every call, day or night.

    Superpractice’s voice agents answer 24/7 and call new leads within seconds, on the latest voice models. LawRank suggests your own team stay ready to answer the calls its PPC brings. Its pages don’t describe voice agents.23,10,29,26

    Explore AI voice agents→

  • Your Google Ads account is audited by AI every morning.

    Superpractice’s AI audits the account every morning, and its team acts on what it finds. LawRank reports your spend per campaign in real time, but its pages don’t describe a daily audit.30,16,31

    Explore the Google Ad Agent→
Services

What you get from each company.

Which jobs Superpractice and LawRank state they cover
JobSuperpracticeLawRank
Paid search and Local Services AdsOffered[37]Offered[44][58]
Meta ads and social mediaOffered[37]Offered[59]
Streaming TV, display and out-of-home awareness adsNot offered[38]Offered[4]
SEO and contentOffered[60]Offered[61]
AI search visibilityOffered[62]Offered[24][48]
Website buildOffered[40]Offered[39]
Landing pagesOffered[63]Offered[46]
AI agents alongside your teamOffered[9]Not publicly disclosed[26]
AI voice agentsOffered[64][65]Not publicly disclosed[26]
A CRM included in the engagementOffered[7]Not publicly disclosed[19]
Cost per signed case or clientOffered[66]Not publicly disclosed[21]
Regular performance reportsOffered[67]Offered[50][16]
OfferedNot offeredNot publicly disclosedCould not confirm from public pages

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

AI

Where each company puts AI to work.

Which jobs Superpractice and LawRank state they cover
JobSuperpracticeLawRank
AI agents that call, text and email a lead toward a booked meetingOffered[9][22]Not publicly disclosed[26]
AI voice agents answering inbound calls 24/7Offered[64][23]Not publicly disclosed[26]
AI lead scoring on every contactOffered[68]Not publicly disclosed[69]
A daily AI audit of the Google Ads accountOffered[30]Not publicly disclosed[31]
AI revenue forecasting from the firm’s pipeline historyOffered[70][71]Not publicly disclosed[72]
An AI executive assistant for the attorneyOfferedBeta[73]Not publicly disclosed[74]
AI meeting intelligence on the firm’s sales meetingsOffered[75]Not publicly disclosed[76]
AI-made video with the attorney’s avatarOffered[77]Not publicly disclosed[78]
AI search visibility work for the firm’s pagesOffered[62]Offered[24][25]
Skills written by the firm that the AI followsOffered[54][79]Not publicly disclosed[56]
The firm’s skills and data in ChatGPT, Claude, Claude Code or CodexOffered[53][80][13][11]Not publicly disclosed[55]
AI credits, calling minutes and texts included in the planOffered[81]Not publicly disclosed[82]
OfferedNot offeredNot publicly disclosedCould not confirm from public pagesBetaBeta means an early version, not yet open to every firm.

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

SuperpracticeassessmentSuperpractice is the more AI-native option here. Both work on AI search visibility, and LawRank’s program there is more detailed. Superpractice offers all twelve capabilities compared, from AI agents to a daily ads audit, and LawRank one. It plugs your skills and data into Claude, ChatGPT and Codex, tools their makers keep improving. Its video ads star your AI avatar.62,24,25,9,23,68,30,71,73,75,77,81,53,80,54,13,11,26,69,31,72,74,76,78,56,55,82,6,19

Details

How Superpractice and LawRank compare, point by point.

Superpractice and LawRank compared criterion by criterion, from each company’s own pages
CriterionSuperpracticeLawRank
Category and scopeA law firm growth company. It runs your ads and also offers websites, SEO and AI voice agents.[83][84]A legal-only agency for more than a decade, led by SEO. It also runs PPC, web design, social and demand generation.[85][42]
Service modelOn Momentum, a full marketing department powered by AI and guided by human experts. Your fee covers strategy, creative and campaign management.[86][87]A custom package for each firm, with a dedicated success manager and SEO, web and paid media specialists.[88][49]
Paid mediaGoogle, Meta, Local Services and OpenAI Ads. Launch covers one and Momentum all four. Superpractice also manages Microsoft Ads.[37][89]Google Ads and Local Services Ads from a certified Google Partner. Streaming and display ads and social media management are also offered.[44][58][4][59]
SEO and content4 to 12 human-reviewed articles a month, with site health checks, schema and backlink monitoring on every plan. Link building comes on Market Leader.[60][90][91][92][93]SEO with link building, local SEO and on-site work. Attorneys and JDs write or develop the content, and exclusivity is offered.[61][1][2]
AI search visibilityWork to get your pages cited in ChatGPT, Gemini and AI Overviews. Attribution counts the clients and revenue AI search brings you.[62][94]Builds the signals AI platforms use to understand your firm, and tracks mention rate, share of voice and sentiment. Only for firms on its SEO plan.[24][25][48]
Websites, creative and landing pagesLanding pages come with every ads plan. Websites are built and hosted for you, and video ads star your AI avatar with no shoot.[63][40][77]Custom WordPress websites you own, and a tested landing page with PPC. Hosting is included for SEO clients and $99 a month otherwise.[39][46][43]
Conversion and intakeBooking pages and a shared inbox for calls, texts and emails. Monthly AI credits and calling minutes power the agents.[95][96][97][81]Suggests your team answer PPC calls and meet prospects within 48 hours. Its pages don’t offer call answering, live chat or intake staff.[29][26]
AI agents alongside your teamAI agents call, text and email leads toward a booked meeting, within approvals you set. Your firm’s skills guide them and work in any AI tool that speaks MCP.[9][22][98][54][13][11]LawRank’s pages do not describe this[26]
AI voice agentsVoice agents answer 24/7 on the latest voice models, with natural pacing and real interruption handling.[10][23]LawRank’s pages do not describe this[26]
CRM, platform and integrationsIts own CRM comes with lead scoring, integrations and MCP access. Your team’s Claude or ChatGPT can work in Clio through the Clio assistant.[7][68][99][53][100]Uses AgencyAnalytics for PPC reports, CallRail for calls and its own platform for AI visibility. Its pages describe no CRM your team works in.[16][17][25][19]
AttributionEvery signed client traced to its source across 48 channels, with cost per signed client.[8][20][66]CallRail call tracking with PPC and live reports on spend per campaign. Its pages don’t describe tracing a signed client to its first or last touch.[17][16][21]
ReportingLive dashboards, plus AI performance reports monthly on Launch and Momentum and weekly on Scale.[67]Live PPC reports in AgencyAnalytics and monthly reports on rankings, traffic, content and AI visibility. Demand generation shares one dashboard with SEO and PPC.[16][50][25][4]
Data and asset ownershipA website is yours after 12 paid months or a buyout, and SEO articles are yours on delivery. Google Ads run in your own accounts.[101][102][103]You own your WordPress website and pay Google directly for clicks. Its pages don’t say who owns the ad account, tracking numbers or content.[39][47][104]
Onboarding and setupSuperpractice moves your active campaigns and sets up attribution and intake routing. Most firms are fully live within 5 business days.[105][106]Expects AI mentions in 60 to 90 days and lower PPC cost per lead within 90. Its pages disagree on build time, six weeks or 90 days.[107][108][109]
Strategy cadenceA dedicated strategist and monthly strategy calls from Momentum. Scale adds a quarterly growth plan.[110]A dedicated success manager and monthly reports on rankings, traffic and content. Its pages don’t state a meeting schedule.[49][50]
Pricing and termsPublished and month to month, with no exit fee. Plans run $997 to $4,000 a month, and Scale adds 10% of ad spend over $10,000.[15][111]Not published. SEO cost depends on your market, and PPC has no fixed price and short-term contracts. SEO contract terms aren’t disclosed.[28][27][45][112]
Best-fit customerPlans for solo attorneys starting out, established firms new to marketing and firms ready to own their market.[113][114][115]Mainly personal injury, criminal defense and employment firms, plus family and medical malpractice.[116]
What a click costs

What does a click cost in your practice?

Personal injury is shown because LawRank lists it first among the practices it mainly serves. These are Superpractice’s own dated Google Ads cost estimates for the market either company would buy into.
Show the table
Average cost per click for each practice’s highest-volume search, October 2026
PracticeSearchAvg. cost per click
Personal injurycar accident lawyer near me$205
Nursing home abusenursing home abuse lawyer$143
Workers’ compensationworkers compensation lawyer$104
Property insuranceinsurance claim lawyer$102
DUIdui lawyer near me$67
Criminal defensecriminal lawyer near me$53
Medical malpracticemedical malpractice lawyer near me$42
Intellectual propertypatent attorney$39
Social Security disabilityssdi lawyers near me$36
Taxtax attorney near me$35
Lemon lawlemon law$33
Family lawfamily law attorney$29
Divorcedivorce attorney$28
Employment lawemployment lawyer near me$27
Business lawbusiness attorney near me$24
Bankruptcychapter 7$13
Immigrationimmigration lawyer near me$13
Real estatereal estate attorney$13
Mass tortozempic lawsuit$12
Elder lawelder law attorney$10
Estate planningestate planning attorney near me$7
Superpractice data. Google Ads keyword estimates for each practice’s highest-volume search, US national averages, collected October 2026. Each practice links to its guide.

What changes if you switch between them?

Superpractice is month to month. LawRank offers short-term PPC contracts but doesn’t publish its SEO terms, so confirm your term in writing first. Either way, a switch means moving your accounts, tracking and routines.

What should you ask before you choose either one?

Will we see signed clients and fees by source, or just calls and leads?

Ask each company for a sample report from a firm like yours. Then ask which channels are tracked to signed clients today.

Which tools hold our reports, and do we keep access if we leave?

Ask who owns the reporting and call tracking accounts, who pays for them and what you can export.

Who owns the website, ad accounts, tracking numbers and content?

Get it in writing. Include what you take with you if you leave, and in what format.

What does the AI work actually do for us?

Being recommended in AI answers is different from AI agents that work your inquiries. Ask which one each company offers and how it’s measured.

What will the first 90 days cost in total?

Add the management fee and ad spend. Then add any setup, build or hosting fees and any add-ons.

Who on our team works each inquiry, and in which tool?

Neither company replaces your judgment on which clients to take. Know where your team will see each inquiry, and what AI agents do alongside them.

What is the contract term, and what notice do we need?

LawRank offers short-term PPC contracts and doesn’t publish SEO terms. Superpractice is month to month. Get the term, notice period and exit steps in writing.

How did we compare them?

We read each company’s current pages and recorded the information on them with its source, date and exact wording. Then we compared them on the same criteria we use for every page. The full method is on how we compare. Reviewed by the Superpractice team.

Limitations

  • Built only from each company’s public pages on the date shown. We didn’t test LawRank’s services, and Superpractice has no customer, partner or affiliate relationship with LawRank.
  • Superpractice publishes this page and competes with LawRank.
  • AgencyAnalytics and CallRail are named because LawRank names them. This page doesn’t judge those tools. It only states the setup each company describes.
  • Results LawRank reports about itself aren’t shown, and neither are third-party reviews. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
  • Services, prices and terms change. Where LawRank doesn’t publish a detail, the page says so. Where its pages disagree, both versions are shown.
  • Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

Change log

  • First draft for review.
  • Added Superpractice skills, MCP access for Claude Code and Codex, and the Clio assistant. Searched LawRank’s pages for skills a firm writes for its AI. Added Superpractice’s one-system design.
  • The fit rows now list only real differences, balanced by side, five each.
  • The differences section now shows where each company wins, with the same number of points for each.
  • The verdict cards now list only real differences, four for each company. The WordPress fit row now rests on the platform alone.

Corrections

Spot an error? with the page, the sentence and a source, or email our corrections inbox. Named companies are welcome to use the same route. Each correction is logged on the page.

Cite this comparison

Superpractice team. Superpractice vs LawRank (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-lawrank
Markdown version for AI tools ↗

Built only from each company’s own public pages, with every source linked.

Sources

118 citations, each from the named company’s own page, with the words it rests on and the date we checked it.

  1. [1]

    LawRank states its SEO content is written or developed by attorneys and JDs through an eight-step accuracy process.

    “our content is written and/or developed by attorneys and JDs. We use an eight-step process to ensure accuracy”

    lawrank.com/services/seo · checked November 7, 2026

  2. [2]

    LawRank states it offers semi-exclusivity and exclusivity.

    “Do you offer exclusivity? Yes, we offer semi-exclusivity and exclusivity.”

    lawrank.com/services/seo · checked November 7, 2026

  3. [3]

    LawRank states both co-founders and 80% of its staff speak Spanish and that it targets the Spanish-speaking market.

    “both of our co-founders speak Spanish and 80% of our staff speaks Spanish. We have extensive experience in targeting the Spanish market.”

    lawrank.com/services/seo · checked November 7, 2026

  4. [4]

    LawRank offers a demand generation service placing ads on streaming services, websites and apps, with retargeting and one reporting dashboard alongside SEO and PPC.

    “Demand Generation puts your name in front of future clients on the streaming services, websites, and apps they already use.”

    lawrank.com/services/demand-generation · checked November 7, 2026

  5. [5]

    LawRank’s demand generation service places display, native and video ads on news, weather, lifestyle and entertainment websites and apps.

    “Display, native, and video ads on news, weather, lifestyle, and entertainment websites and apps”

    lawrank.com/services/demand-generation · checked November 7, 2026

  6. [6]

    Superpractice describes itself as one client acquisition operating system, run by AI and experts.

    “One client acquisition operating system, run by AI and experts.”

    superpractice.com · checked November 8, 2026

  7. [7]

    Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform.

    “Superpractice AI-native CRM + client-acquisition platform”

    superpractice.com/pricing · checked November 7, 2026

  8. [8]

    Every signed client is traced back to the original source.

    “Every signed client, traced back to the original source”

    superpractice.com/features/attribution · checked November 7, 2026

  9. [9]

    Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets.

    “They call, text, email, and follow up toward your goals”

    superpractice.com/features/procedures · checked November 7, 2026

  10. [10]

    Superpractice’s voice agents are built on the latest voice models, with natural pacing and real interruption handling.

    “Built on the latest voice models with natural pacing and real interruption handling. Most callers never realize they were not talking to a person.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

  11. [11]

    Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm.

    “CLI tools (Claude Code, Codex) authenticate with an API key instead.”

    docs.superpractice.com/mcp · checked November 8, 2026

  12. [12]

    Through MCP, a connected AI tool can also create tasks, update contacts and matters, book meetings and draft emails and texts, with the permissions the firm chooses.

    “Create and complete tasks · update contacts and matters · book and move meetings · draft emails and texts · edit content in your SEO schedule.”

    docs.superpractice.com/mcp · checked November 8, 2026

  13. [13]

    A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts.

    “can be listed and read, and show up as ready-made prompts”

    docs.superpractice.com/skills · checked November 8, 2026

  14. [14]

    Anyone at the firm who can see a skill can download it to use in other AI tools.

    “Anyone who can see a skill can download it, to use it in other AI tools.”

    docs.superpractice.com/skills · checked November 8, 2026

  15. [15]

    Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately.

    “Scale is $4,000/month plus 10% of ad spend over $10k.”

    superpractice.com/pricing · checked November 7, 2026

  16. [16]

    LawRank provides real-time PPC reporting through AgencyAnalytics software.

    “We provide real-time reporting via AgencyAnalytics software. You’ll know exactly how much your spending per campaign.”

    lawrank.com/services/ppc · checked November 7, 2026

  17. [17]

    LawRank includes CallRail call tracking with its PPC service for per-call detail.

    “We include CallRail call tracking software so that you have detailed user info per call.”

    lawrank.com/services/ppc · checked November 7, 2026

  18. [18]

    LawRank’s llms.txt summarizes its reporting as real-time reporting through AgencyAnalytics with CallRail call tracking included with PPC.

    “Reporting: Real-time reporting through AgencyAnalytics; CallRail call tracking included with PPC”

    lawrank.com/llms.txt · checked November 7, 2026

  19. [19]

    LawRank’s pages do not describe a CRM or client software platform the firm’s team works in; the named tools are AgencyAnalytics, CallRail, Basecamp and a proprietary AI visibility reporting platform.

    Not publicly disclosed on the pages checked.

    lawrank.com/services/ppc · checked November 7, 2026

  20. [20]

    Attribution recognizes 48 channels, including AI search referrals.

    “48 channels recognized, including AI search referrals.”

    superpractice.com/features/attribution · checked November 7, 2026

  21. [21]

    LawRank’s pages do not describe tracing a signed client back to its first or last marketing touch, or reporting a cost per signed client, as part of its service.

    Not publicly disclosed on the pages checked.

    lawrank.com/services/ppc · checked November 7, 2026

  22. [22]

    The firm chooses each goal, from a booked meeting to a signed engagement.

    “Choose what you want to happen, from a booked meeting to a signed engagement.”

    superpractice.com/features/procedures · checked November 7, 2026

  23. [23]

    Voice agents pick up 24/7 and call new leads in seconds.

    “Agents pick up 24/7 and call new leads in seconds.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

  24. [24]

    LawRank offers AI optimization (AIO) that builds entity and authority signals so AI platforms understand the firm, its practice areas and locations.

    “LawRank builds that foundation by optimizing how AI platforms understand your firm, what you practice, and where you operate.”

    lawrank.com/services/aio · checked November 7, 2026

  25. [25]

    LawRank states it tracks AI mention rate, share of voice and sentiment through a proprietary reporting platform, with monthly reports.

    “LawRank tracks the full picture through a proprietary reporting platform: mention rate by AI platform, competitive share of voice, sentiment across AI-generated responses”

    lawrank.com/services/aio · checked November 7, 2026

  26. [26]

    LawRank’s pages do not describe AI agents, AI voice agents, a receptionist, live chat or intake staffing as services LawRank provides.

    Not publicly disclosed on the pages checked.

    lawrank.com/services · checked November 7, 2026

  27. [27]

    LawRank states there is no fixed price for running PPC and a budget can be set at any level.

    “There’s no fixed price for running PPC, which means you can set a budget at any level.”

    lawrank.com/ppc-for-lawyers · checked November 7, 2026

  28. [28]

    LawRank does not publish SEO pricing and states cost depends on the market after a competitive analysis.

    Not publicly disclosed on the pages checked.

    lawrank.com/services/seo · checked November 7, 2026

  29. [29]

    LawRank recommends the firm’s own team be available to answer calls generated by PPC and to meet prospective clients within 48 hours.

    “If you’re going to run ads, we recommend that your team be available to answer calls as they come in.”

    lawrank.com/services/ppc · checked November 7, 2026

  30. [30]

    AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition.

    “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.”

    superpractice.com/features/google-ads · checked November 7, 2026

  31. [31]

    LawRank’s pages do not describe a daily AI audit of the firm’s ads account.

    Not publicly disclosed on the pages checked.

    lawrank.com/services/ppc · checked November 7, 2026

  32. [32]

    A human editor reviews each AI-produced article for quality, accuracy, structure and firm voice before the firm’s final review.

    “A human editor then reviews the work for quality, accuracy, structure, and firm voice before we send it to your firm for final review.”

    superpractice.com/pricing · checked November 7, 2026

  33. [33]

    Superpractice’s pages do not state that attorneys or JDs write or review its SEO articles.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing superpractice.com/features/seo-content-agent · checked November 9, 2026

  34. [34]

    Superpractice’s pages and Terms do not offer a firm exclusivity in its market or territory.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing superpractice.com/terms · checked November 9, 2026

  35. [35]

    Multilingual answering is on by default, so the voice agent answers in the caller’s language and keeps the call in it.

    “The agent answers in whatever language the caller speaks and keeps the whole call in that language.”

    docs.superpractice.com/voice-agent-setup · checked November 8, 2026

  36. [36]

    Superpractice’s pages do not state that its own team speaks Spanish.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing superpractice.com/solutions/missed-calls · checked November 9, 2026

  37. [37]

    Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum.

    “Google Ads, Meta Ads, LSAs, OpenAI Ads”

    superpractice.com/pricing · checked November 7, 2026

  38. [38]

    The pricing page does not list streaming TV, display, audio or out-of-home advertising. Managed Ads channels are Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with retargeting from Momentum.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 7, 2026

  39. [39]

    LawRank states all of its websites are built on WordPress and the client owns the site.

    “All of our sites are on WordPress and you own it!”

    lawrank.com/services/law-firm-web-design · checked November 7, 2026

  40. [40]

    A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform.

    “A law firm website designed, built, hosted, and maintained on the Superpractice platform.”

    superpractice.com/pricing · checked November 9, 2026

  41. [41]

    Superpractice’s pages do not describe building a firm’s website on WordPress. Its website plans build and host the site on the Superpractice platform, and WordPress appears as a place to publish articles to a site the firm already has.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing superpractice.com/solutions/website docs.superpractice.com/wordpress · checked November 9, 2026

  42. [42]

    LawRank states it has spent more than a decade building rankings exclusively for law firms.

    “We have spent more than a decade building rankings exclusively for law firms”

    lawrank.com · checked November 7, 2026

  43. [43]

    LawRank states website hosting is included for SEO clients and $99 a month otherwise, and post-launch changes are $150 an hour with a one-hour minimum.

    “Yes, hosting is included for our SEO clients. For non-seo clients, we charge $99/month.”

    lawrank.com/frequently-asked-questions · checked November 7, 2026

  44. [44]

    LawRank offers Google Ads campaign management and states it is a certified Google Partner.

    “Expert Adwords campaign management from a Certified Google Partner”

    lawrank.com/services/ppc · checked November 7, 2026

  45. [45]

    LawRank states it offers short-term contracts for PPC.

    “We offer short-term contracts for your convenience.”

    lawrank.com/services/ppc · checked November 7, 2026

  46. [46]

    LawRank includes an A/B tested landing page with its PPC service and states PPC clients receive unlimited campaigns.

    “We include a landing page designed to turn clicks into calls. Our landing page is A/B tested to maximize your leads.”

    lawrank.com/services/ppc · checked November 7, 2026

  47. [47]

    LawRank states PPC clients pay Google directly for clicks.

    “You pay Google directly for the clicks. This way you know exactly what is going towards your campaign.”

    lawrank.com · checked November 7, 2026

  48. [48]

    LawRank does not sell AI optimization on its own; it is available only to firms on an active LawRank SEO engagement.

    “We do not offer AIO as a standalone service. It is available to firms on an active LawRank SEO engagement”

    lawrank.com/services/aio · checked November 7, 2026

  49. [49]

    LawRank states each client has a dedicated client success manager with support from SEO, web and paid media specialists.

    “You have a dedicated client success manager who owns your account as well as support from a team of SEO, web, and paid media experts.”

    lawrank.com/competitor-report · checked November 7, 2026

  50. [50]

    LawRank states every client gets monthly reports on rankings, traffic and content output.

    “Every client gets consistent monthly reports on rankings, traffic, and content output.”

    lawrank.com/competitor-report · checked November 7, 2026

  51. [51]

    LawRank produces the Tip the Scales podcast for law firm growth, with 150 episodes listed as of December 2025.

    “LawRank's law firm growth podcast featuring trial lawyers and legal industry leaders”

    lawrank.com/llms.txt · checked November 7, 2026

  52. [52]

    Superpractice’s AI voice agents answer 24/7 in more than 31 languages.

    “AI agents answer 24/7, sound human in 31+ languages”

    superpractice.com/solutions/missed-calls · checked November 8, 2026

  53. [53]

    Every Managed Ads plan includes MCP access.

    “| MCP access | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  54. [54]

    A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow.

    “A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.”

    docs.superpractice.com/skills · checked November 8, 2026

  55. [55]

    LawRank’s pages do not describe MCP access or making a firm’s marketing data available inside ChatGPT or Claude.

    Not publicly disclosed on the pages checked.

    lawrank.com/services · checked November 7, 2026

  56. [56]

    LawRank’s pages do not describe skills, playbooks or instructions a firm writes for an AI to follow.

    Not publicly disclosed on the pages checked.

    lawrank.com/services · checked November 8, 2026

  57. [57]

    Superpractice’s SEO Content Agent researches, writes, fact-checks and publishes articles built to rank.

    “An agent that researches, writes, fact-checks, and publishes articles built to rank.”

    superpractice.com/features/seo-content-agent · checked November 7, 2026

  58. [58]

    LawRank states it manages both Google Ads and Local Services Ads and advises on budget allocation between them.

    “Yes. We manage both and can advise on how to allocate budget across each based on your market, practice area, and goals.”

    lawrank.com/services/ppc/learn-more · checked November 7, 2026

  59. [59]

    LawRank offers social media management covering account setup, content creation and scheduled posting on Facebook, LinkedIn, Instagram and YouTube.

    “We handle the day-to-day work of posting on your social media platforms using an optimized, data-driven schedule.”

    lawrank.com/services/social-media · checked November 7, 2026

  60. [60]

    The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles.

    “Foundation — $1,750/mo”

    superpractice.com/pricing · checked November 9, 2026

  61. [61]

    LawRank’s SEO packages cover link building, content, local SEO with Google Business Profile management, and on-site optimization.

    “We include managing your GMB in all of our SEO packages.”

    lawrank.com/services/seo · checked November 7, 2026

  62. [62]

    SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads.

    “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages”

    superpractice.com/pricing · checked November 7, 2026

  63. [63]

    Every Managed Ads plan includes landing pages.

    “| High-converting landing pages | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  64. [64]

    AI Voice Agents are sold separately from the Managed Ads plan fee.

    “AI Voice Agents are sold separately.”

    superpractice.com/pricing · checked November 7, 2026

  65. [65]

    The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each.

    “| Starter | $250/mo | 100 minutes | $2.00/min |”

    superpractice.com/pricing · checked November 9, 2026

  66. [66]

    Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking.

    “| First-touch & last-touch attribution | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  67. [67]

    Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.

    “| AI performance reports | Monthly | Monthly | Weekly |”

    superpractice.com/pricing · checked November 7, 2026

  68. [68]

    Leads are graded A to F and scored for momentum.

    “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.”

    superpractice.com/features/lead-scoring · checked November 7, 2026

  69. [69]

    LawRank’s pages do not describe a lead scoring tool for clients.

    Not publicly disclosed on the pages checked.

    lawrank.com/services · checked November 7, 2026

  70. [70]

    Revenue forecasting is included in the Scale plan.

    “| Revenue forecasting | — | — | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  71. [71]

    Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal.

    “Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.”

    superpractice.com/features/sales-intelligence · checked November 7, 2026

  72. [72]

    LawRank’s pages do not describe revenue forecasting from the firm’s pipeline history.

    Not publicly disclosed on the pages checked.

    lawrank.com/services · checked November 7, 2026

  73. [73]

    The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice.

    “Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.”

    superpractice.com/features/ai-assistant · checked November 7, 2026

  74. [74]

    LawRank’s pages mention AI assistants only in articles about ChatGPT, Claude, Copilot and similar tools, and do not describe an AI assistant for the firm’s own work.

    Not publicly disclosed on the pages checked.

    lawrank.com/services · checked November 7, 2026

  75. [75]

    Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team.

    “Every meeting scored against your own playbook, and every pattern turned into coaching for your team.”

    superpractice.com/features/meeting-intelligence · checked November 7, 2026

  76. [76]

    LawRank’s pages do not describe an AI notetaker or meeting scoring for the firm’s sales meetings.

    Not publicly disclosed on the pages checked.

    lawrank.com/services · checked November 7, 2026

  77. [77]

    Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot.

    “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.”

    superpractice.com · checked November 7, 2026

  78. [78]

    LawRank’s pages do not describe AI-generated video or an AI avatar of the attorney.

    Not publicly disclosed on the pages checked.

    lawrank.com/services · checked November 7, 2026

  79. [79]

    A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses.

    “Once a skill is published, it is used wherever you choose”

    docs.superpractice.com/skills · checked November 8, 2026

  80. [80]

    Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool.

    “Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.”

    superpractice.com · checked November 7, 2026

  81. [81]

    Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails.

    “agents following up your leads”

    superpractice.com/pricing · checked November 7, 2026

  82. [82]

    LawRank’s pages do not describe AI credits, calling minutes or text allowances included in an engagement.

    Not publicly disclosed on the pages checked.

    lawrank.com/services · checked November 7, 2026

  83. [83]

    Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client.

    “Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.”

    superpractice.com/pricing · checked November 7, 2026

  84. [84]

    Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own.

    “Superpractice pricing across five offerings”

    superpractice.com/pricing · checked November 7, 2026

  85. [85]

    LawRank describes itself as a digital marketing agency for law firms offering SEO, local SEO, AI optimization, PPC, web design, social media and demand generation.

    “LawRank is a digital marketing agency for law firms, offering SEO, local SEO, AI optimization, PPC, web design, social media, and demand generation.”

    lawrank.com/llms.txt · checked November 7, 2026

  86. [86]

    Momentum is described as a full marketing department, powered by AI and guided by human experts.

    “A full marketing department, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

  87. [87]

    Managed Ads plan fees cover the platform, AI-powered campaign optimization, strategy, creative and management.

    “Our plan fee covers the platform, AI-powered campaign optimization, strategy, creative, and management”

    superpractice.com/pricing · checked November 7, 2026

  88. [88]

    LawRank states it builds a custom marketing package for each client rather than a one-size-fits-all SEO package.

    “We’ll build a custom legal marketing package just for you. You won’t be stuck with a one size fits all SEO solution with LawRank.”

    lawrank.com/services/seo · checked November 7, 2026

  89. [89]

    Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login.

    “If Superpractice manages your Microsoft Ads”

    docs.superpractice.com/microsoft-ads · checked November 8, 2026

  90. [90]

    Every SEO + AI Search plan includes a site health check that merges overlapping pages and fixes internal links, quarterly on Foundation and monthly on Authority and Market Leader.

    “Site health check: overlapping pages merged, internal links, and rankings”

    superpractice.com/pricing · checked November 8, 2026

  91. [91]

    Every SEO + AI Search article goes through a keyword coverage, metadata, schema, linking and readability checklist.

    “Keyword coverage, metadata, schema, linking, and readability checklist”

    superpractice.com/pricing · checked November 8, 2026

  92. [92]

    Every SEO + AI Search plan monitors the firm’s backlink profile, new and lost links and broken links.

    “Backlink profile, new and lost links, and broken-link monitoring”

    superpractice.com/pricing · checked November 8, 2026

  93. [93]

    The Market Leader SEO + AI Search plan includes backlink and directory listing building.

    “Backlink and directory listing building”

    superpractice.com/pricing · checked November 7, 2026

  94. [94]

    Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area.

    “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.”

    superpractice.com/features/attribution · checked November 7, 2026

  95. [95]

    Every Managed Ads plan includes Superpractice scheduling with branded booking pages.

    “| Superpractice® Scheduling | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  96. [96]

    Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books.

    “Branded pages, live calendar sync, and agents that know about every meeting the second it books.”

    superpractice.com/features/booking · checked November 7, 2026

  97. [97]

    Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team.

    “Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.”

    superpractice.com/features/inbox · checked November 7, 2026

  98. [98]

    The firm delegates routine actions and can require approval for others.

    “Delegate routine actions and require approval for others.”

    superpractice.com/features/procedures · checked November 7, 2026

  99. [99]

    Every Managed Ads plan includes CRM integrations, Zapier integrations and inbound and outbound webhooks.

    “| CRM integrations | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  100. [100]

    The Clio assistant lets the firm’s Claude or ChatGPT read and work in its Clio Manage account through Superpractice.

    “The Clio assistant connects your firm's Clio Manage account to Claude or ChatGPT through Superpractice.”

    docs.superpractice.com/clio-assistant · checked November 8, 2026

  101. [101]

    A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data.

    “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.”

    superpractice.com/pricing · checked November 9, 2026

  102. [102]

    Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first.

    “Articles we deliver are yours, and the ones published on your site stay there.”

    superpractice.com/pricing · checked November 9, 2026

  103. [103]

    Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts.

    “Changes only ever reach your firm's own connected Google Ads accounts.”

    docs.superpractice.com/google-ads · checked November 8, 2026

  104. [104]

    LawRank’s pages do not state who owns the Google Ads account, the call tracking numbers or the content it produces.

    Not publicly disclosed on the pages checked.

    lawrank.com/services/ppc · checked November 7, 2026

  105. [105]

    When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing.

    “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.”

    superpractice.com/pricing · checked November 7, 2026

  106. [106]

    Superpractice says most firms moving from another agency are fully live within 5 business days.

    “Most firms are fully live within 5 business days.”

    superpractice.com/pricing · checked November 7, 2026

  107. [107]

    LawRank states firms typically begin appearing in AI-generated answers within 60 to 90 days of AI optimization work, and that PPC cost per lead usually improves within the first 90 days.

    “Your firm will typically begin appearing in AI-generated answers within 60 to 90 days.”

    lawrank.com/services/aio · checked November 7, 2026

  108. [108]

    LawRank’s FAQ states it takes six weeks to develop a website once all assets are confirmed, including two rounds of revisions.

    “It takes us six weeks to develop your site from the time we have confirmation that we have all assets. This includes two rounds of revisions.”

    lawrank.com/frequently-asked-questions · checked November 9, 2026

  109. [109]

    LawRank’s web design guide states its standard website build is live in 90 days from kickoff.

    “LawRank’s standard build is live in 90 days.”

    lawrank.com/law-firm-web-design · checked November 9, 2026

  110. [110]

    Momentum and Scale include a dedicated strategist and monthly strategy calls; Scale adds a quarterly executive growth plan.

    “| Monthly strategy calls | — | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  111. [111]

    Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term.

    “There is no annual contract, exit fee, or minimum term.”

    superpractice.com/pricing · checked November 7, 2026

  112. [112]

    LawRank does not publish contract length, minimum term, minimum budget or cancellation notice terms for its SEO, web design or AI optimization services.

    Not publicly disclosed on the pages checked.

    lawrank.com/services/seo · checked November 7, 2026

  113. [113]

    Launch is for solo attorneys who are just starting out.

    “For solo attorneys who are just starting out.”

    superpractice.com/pricing · checked November 7, 2026

  114. [114]

    Superpractice’s plans are described for solo attorneys starting out (Launch), established firms new to marketing (Momentum) and firms ready to own their market (Scale).

    “For established firms that are new to marketing.”

    superpractice.com/pricing · checked November 7, 2026

  115. [115]

    Scale is for firms ready to own their market across every channel.

    “For serious firms ready to own their market across every channel, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

  116. [116]

    LawRank states it primarily works with personal injury, criminal defense, employment law, family law and medical malpractice firms.

    “We primarily work with personal injury, criminal defense, employment law, family law, and medical malpractice law firms.”

    lawrank.com/services/ppc/learn-more · checked November 7, 2026

  117. [117]

    Superpractice imports a firm’s existing leads and contacts at no extra cost.

    “We also import your existing leads and contacts at no extra cost.”

    superpractice.com/pricing · checked November 9, 2026

  118. [118]

    Once a firm owns its website, Superpractice hands over the site files and source code, the content and media, and any domain it registered, on written request.

    “the website's site files and source code, as a ZIP archive in a form reasonably suitable for hosting with a provider you choose”

    superpractice.com/terms · checked November 9, 2026

Ranked lists that include LawRank

All 22 lists

See Superpractice’s plans and published results, or book a demo to see how it would grow your firm.

Book a demoSee pricing