# Superpractice vs LawRank

> LawRank is a legal-only agency led by SEO. Superpractice is a law firm growth company with its own CRM and AI agents.

**Disclosure.** Superpractice publishes this comparison and competes with LawRank. Superpractice has no customer, partner or affiliate relationship with LawRank. Information about LawRank comes only from its own pages, cited by number below with the date checked. The verdict is Superpractice’s opinion, and Superpractice didn’t test LawRank. How we compare https://superpractice.com/comparison-methodology We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.

Checked 2026-11-07. 118 citations, each linked to its source. Reviewed by the Superpractice team. Canonical page https://superpractice.com/compare/superpractice-vs-lawrank.

## The short answer (Superpractice’s assessment)

### Choose Superpractice if you want

- One growth system with its CRM and [attribution](https://superpractice.com/features/attribution) to the signed client [6][7][8]
- [AI agents](https://superpractice.com/features/procedures) and [voice agents](https://superpractice.com/features/ai-voice-agents) that work alongside your team [9][10]
- The [AI tool you choose](https://docs.superpractice.com/mcp), plugged into your growth platform [11][12][13][14]
- [Published prices](https://superpractice.com/pricing) you can see before a sales call [15]

### Choose LawRank if you want

- Content written or developed by attorneys and JDs [1]
- Semi-exclusivity or exclusivity for your firm [2]
- A team that speaks Spanish, both co-founders included [3]
- Ads on streaming TV, news sites and apps [4][5]

**The tradeoff.** Both run your marketing. The difference is where results live. LawRank reports through AgencyAnalytics and tracks calls with CallRail. Superpractice’s CRM, AI agents and attribution are one system that traces every signed client to its source. You can build on it in any AI tool. [16][17][18][7][9][8][13][11][6][19]

You want to know which marketing turns into signed clients, not just calls. LawRank is a legal-only agency led by SEO, with content by attorneys and JDs, plus PPC and web design. It reports through AgencyAnalytics and tracks calls with CallRail. Superpractice runs your ads and pages with its own CRM and AI agents, and traces every signed client to its source in one system.

## Where does each company win?

### Where Superpractice wins

- **Attribution is built into the system your team works in.** Superpractice traces every signed client to its source across 48 channels, inside its own CRM. LawRank reports through AgencyAnalytics and CallRail, and its pages don’t describe tracing a signed client. [8][20][7][18][16][17][21] [Explore attribution](https://superpractice.com/features/attribution)
- **AI agents work your leads alongside your team.** Superpractice’s AI agents call, text and email each lead toward a booked meeting, and its voice agents answer every call. LawRank’s AI work aims to get you mentioned in AI answers. Its pages don’t describe AI agents. [9][22][23][24][25][26] [Explore Procedures](https://superpractice.com/features/procedures)
- **Superpractice publishes its prices.** Managed Ads plans are $997, $2,500 or $4,000 a month, so you see the fee before a sales call. LawRank has no fixed PPC price, and its SEO cost depends on your market. [15][27][28] [See Superpractice pricing](https://superpractice.com/pricing)
- **Voice agents answer every call, day or night.** Superpractice’s voice agents answer 24/7 and call new leads within seconds, on the latest voice models. LawRank suggests your own team stay ready to answer the calls its PPC brings. Its pages don’t describe voice agents. [23][10][29][26] [Explore AI voice agents](https://superpractice.com/features/ai-voice-agents)
- **Your Google Ads account is audited by AI every morning.** Superpractice’s AI audits the account every morning, and its team acts on what it finds. LawRank reports your spend per campaign in real time, but its pages don’t describe a daily audit. [30][16][31] [Explore the Google Ad Agent](https://superpractice.com/features/google-ads)

### Where LawRank wins

- **Attorneys and JDs write your content.** LawRank says attorneys and JDs write or develop its SEO content, checked through an eight-step accuracy process. Superpractice’s AI writes each article and a human editor reviews it. Its pages don’t say attorneys write them. [1][32][33] [LawRank’s SEO page](https://lawrank.com/services/seo/)
- **It offers semi-exclusivity and exclusivity.** LawRank says it offers semi-exclusivity and exclusivity. It doesn’t publish the terms, so ask what they cover. Superpractice’s pages and Terms don’t offer your firm exclusivity. [2][34] [LawRank’s SEO page](https://lawrank.com/services/seo/)
- **Its team speaks Spanish.** LawRank says both co-founders and 80% of its staff speak Spanish, with experience targeting the Spanish market. Superpractice’s voice agents answer callers in their own language, but its pages don’t say its team speaks Spanish. [3][35][36] [LawRank’s SEO page](https://lawrank.com/services/seo/)
- **Your ads can run on streaming TV, news sites and apps.** LawRank’s Demand Generation places display, native and video ads on streaming services, websites and apps. Superpractice’s ad plans cover Google, Meta, Local Services and OpenAI Ads. They don’t list streaming TV or display ads. [4][5][37][38] [LawRank’s Demand Generation page](https://lawrank.com/services/demand-generation/)
- **Every site it builds runs on WordPress.** LawRank builds all of its websites on WordPress. Superpractice designs, builds and hosts sites on its own platform, and its pages don’t describe building one on WordPress. [39][40][41] [LawRank’s web design page](https://lawrank.com/services/law-firm-web-design/)

## What does each one do for your firm?

| Job | Superpractice | LawRank |
|---|---|---|
| Paid search and Local Services Ads | Offered [37] | Offered [44][58] |
| Meta ads and social media | Offered [37] | Offered [59] |
| Streaming TV, display and out-of-home awareness ads | Not offered [38] | Offered [4] |
| SEO and content | Offered [60] | Offered [61] |
| AI search visibility | Offered [62] | Offered [24][48] |
| Website build | Offered [40] | Offered [39] |
| Landing pages | Offered [63] | Offered [46] |
| AI agents alongside your team | Offered [9] | Not publicly disclosed [26] |
| AI voice agents | Offered [64][65] | Not publicly disclosed [26] |
| A CRM included in the engagement | Offered [7] | Not publicly disclosed [19] |
| Cost per signed case or client | Offered [66] | Not publicly disclosed [21] |
| Regular performance reports | Offered [67] | Offered [50][16] |

_Beta means an early version, not yet open to every firm._

## What AI does each one offer?

| AI capability | Superpractice | LawRank |
|---|---|---|
| AI agents that call, text and email a lead toward a booked meeting | Offered [9][22] | Not publicly disclosed [26] |
| AI voice agents answering inbound calls 24/7 | Offered [64][23] | Not publicly disclosed [26] |
| AI lead scoring on every contact | Offered [68] | Not publicly disclosed [69] |
| A daily AI audit of the Google Ads account | Offered [30] | Not publicly disclosed [31] |
| AI revenue forecasting from the firm’s pipeline history | Offered [70][71] | Not publicly disclosed [72] |
| An AI executive assistant for the attorney | Offered (beta) [73] | Not publicly disclosed [74] |
| AI meeting intelligence on the firm’s sales meetings | Offered [75] | Not publicly disclosed [76] |
| AI-made video with the attorney’s avatar | Offered [77] | Not publicly disclosed [78] |
| AI search visibility work for the firm’s pages | Offered [62] | Offered [24][25] |
| Skills written by the firm that the AI follows | Offered [54][79] | Not publicly disclosed [56] |
| The firm’s skills and data in ChatGPT, Claude, Claude Code or Codex | Offered [53][80][13][11] | Not publicly disclosed [55] |
| AI credits, calling minutes and texts included in the plan | Offered [81] | Not publicly disclosed [82] |

_Superpractice’s assessment._ Superpractice is the more AI-native option here. Both work on AI search visibility, and LawRank’s program there is more detailed. Superpractice offers all twelve capabilities compared, from AI agents to a daily ads audit, and LawRank one. It plugs your skills and data into Claude, ChatGPT and Codex, tools their makers keep improving. Its video ads star your AI avatar. [62][24][25][9][23][68][30][71][73][75][77][81][53][80][54][13][11][26][69][31][72][74][76][78][56][55][82][6][19]

## How do Superpractice and LawRank compare, point by point?

| Criterion | Superpractice | LawRank |
|---|---|---|
| Category and scope | A law firm growth company. It runs your ads and also offers websites, SEO and AI voice agents. [83][84] | A legal-only agency for more than a decade, led by SEO. It also runs PPC, web design, social and demand generation. [85][42] |
| Service model | On Momentum, a full marketing department powered by AI and guided by human experts. Your fee covers strategy, creative and campaign management. [86][87] | A custom package for each firm, with a dedicated success manager and SEO, web and paid media specialists. [88][49] |
| Paid media | Google, Meta, Local Services and OpenAI Ads. Launch covers one and Momentum all four. Superpractice also manages Microsoft Ads. [37][89] | Google Ads and Local Services Ads from a certified Google Partner. Streaming and display ads and social media management are also offered. [44][58][4][59] |
| SEO and content | 4 to 12 human-reviewed articles a month, with site health checks, schema and backlink monitoring on every plan. Link building comes on Market Leader. [60][90][91][92][93] | SEO with link building, local SEO and on-site work. Attorneys and JDs write or develop the content, and exclusivity is offered. [61][1][2] |
| AI search visibility | Work to get your pages cited in ChatGPT, Gemini and AI Overviews. Attribution counts the clients and revenue AI search brings you. [62][94] | Builds the signals AI platforms use to understand your firm, and tracks mention rate, share of voice and sentiment. Only for firms on its SEO plan. [24][25][48] |
| Websites, creative and landing pages | Landing pages come with every ads plan. Websites are built and hosted for you, and video ads star your AI avatar with no shoot. [63][40][77] | Custom WordPress websites you own, and a tested landing page with PPC. Hosting is included for SEO clients and $99 a month otherwise. [39][46][43] |
| Conversion and intake | [Booking pages](https://superpractice.com/features/booking) and a [shared inbox](https://superpractice.com/features/inbox) for calls, texts and emails. Monthly AI credits and calling minutes power the agents. [95][96][97][81] | Suggests your team answer PPC calls and meet prospects within 48 hours. Its pages don’t offer call answering, live chat or intake staff. [29][26] |
| AI agents alongside your team | [AI agents](https://superpractice.com/features/procedures) call, text and email leads toward a booked meeting, within approvals you set. Your firm’s [skills](https://docs.superpractice.com/skills) guide them and work in any AI tool that speaks MCP. [9][22][98][54][13][11] | LawRank’s pages do not describe this [26] |
| AI voice agents | [Voice agents](https://superpractice.com/features/ai-voice-agents) answer 24/7 on the latest voice models, with natural pacing and real interruption handling. [10][23] | LawRank’s pages do not describe this [26] |
| CRM, platform and integrations | Its own CRM comes with [lead scoring](https://superpractice.com/features/lead-scoring), integrations and MCP access. Your team’s Claude or ChatGPT can work in Clio through the [Clio assistant](https://docs.superpractice.com/clio-assistant). [7][68][99][53][100] | Uses AgencyAnalytics for PPC reports, CallRail for calls and its own platform for AI visibility. Its pages describe no CRM your team works in. [16][17][25][19] |
| Attribution | [Every signed client traced to its source](https://superpractice.com/features/attribution) across 48 channels, with cost per signed client. [8][20][66] | CallRail call tracking with PPC and live reports on spend per campaign. Its pages don’t describe tracing a signed client to its first or last touch. [17][16][21] |
| Reporting | Live dashboards, plus AI performance reports monthly on Launch and Momentum and weekly on Scale. [67] | Live PPC reports in AgencyAnalytics and monthly reports on rankings, traffic, content and AI visibility. Demand generation shares one dashboard with SEO and PPC. [16][50][25][4] |
| Data and asset ownership | A website is yours after 12 paid months or a buyout, and SEO articles are yours on delivery. Google Ads run in your own accounts. [101][102][103] | You own your WordPress website and pay Google directly for clicks. Its pages don’t say who owns the ad account, tracking numbers or content. [39][47][104] |
| Onboarding and setup | Superpractice moves your active campaigns and sets up attribution and intake routing. Most firms are fully live within 5 business days. [105][106] | Expects AI mentions in 60 to 90 days and lower PPC cost per lead within 90. Its pages disagree on build time, six weeks or 90 days. [107][108][109] |
| Strategy cadence | A dedicated strategist and monthly strategy calls from Momentum. Scale adds a quarterly growth plan. [110] | A dedicated success manager and monthly reports on rankings, traffic and content. Its pages don’t state a meeting schedule. [49][50] |
| Pricing and terms | Published and month to month, with no exit fee. Plans run $997 to $4,000 a month, and Scale adds 10% of ad spend over $10,000. [15][111] | Not published. SEO cost depends on your market, and PPC has no fixed price and short-term contracts. SEO contract terms aren’t disclosed. [28][27][45][112] |
| Best-fit customer | Plans for solo attorneys starting out, established firms new to marketing and firms ready to own their market. [113][114][115] | Mainly personal injury, criminal defense and employment firms, plus family and medical malpractice. [116] |

## Which one fits your firm? (Superpractice’s assessment)

| If your firm | Leans | Why |
|---|---|---|
| You want AI agents working your leads alongside your team | Superpractice | Superpractice’s AI agents call, text and email each lead toward the goal you set, from a booked meeting to a signed engagement. LawRank’s pages don’t describe AI agents. [9][22][26] |
| You want every call answered 24/7 by AI voice agents | Superpractice | Superpractice’s voice agents answer 24/7 in more than 30 languages and call new leads within seconds. LawRank suggests your own team answer the calls its PPC brings, and its pages don’t describe voice agents. [23][52][29][26] |
| You want your firm’s data and skills inside Claude or ChatGPT | Superpractice | Superpractice’s MCP server lets Claude, ChatGPT or Codex read and act on your firm’s data. The skills your firm writes for its agents work there too. LawRank’s pages don’t describe MCP access or skills. [53][11][12][54][13][55][56] |
| You want signed clients traced to source in the system your team works in | Superpractice | Superpractice traces every signed client to its source across 48 channels, inside its own CRM. LawRank tracks calls with CallRail and reports through AgencyAnalytics. Its pages don’t describe tracing a signed client or a CRM. [8][20][7][6][17][16][21][19] |
| You want your content written by attorneys and JDs | LawRank | LawRank says attorneys and JDs write or develop its SEO content, with an eight-step accuracy process. Superpractice’s AI produces each article and a human editor reviews it. Its pages don’t say attorneys write them. [1][32][57][33] |
| You want ads on streaming TV, news sites and apps | LawRank | LawRank’s Demand Generation places your ads on streaming services, websites and apps. Formats include display, native and video. Superpractice’s ad plans don’t list streaming TV or display ads. [4][5][38] |
| You want to see prices before a sales call | Superpractice | Superpractice publishes its plan fees. LawRank says SEO cost depends on your market and has no fixed PPC price. [15][28][27] |
| You want a WordPress website | LawRank | LawRank builds all of its websites on WordPress. Superpractice designs, builds and hosts sites on its own platform. Its pages don’t describe building a site on WordPress. [39][40][41] |
| You want an SEO agency that offers exclusivity | LawRank | LawRank’s SEO page says it offers semi-exclusivity and exclusivity, though it doesn’t publish the terms. Superpractice’s pages and Terms don’t offer a firm exclusivity. [2][34] |
| You want a marketing team that speaks Spanish | LawRank | LawRank says both co-founders and 80% of its staff speak Spanish, with experience targeting the Spanish market. Superpractice’s voice agents answer in Spanish, but its pages don’t say its team does. [3][52][36] |

## What does a click cost in your practice?

Personal injury is shown because LawRank lists it first among the practices it mainly serves. These are Superpractice’s own dated Google Ads cost estimates for the market either company would buy into.

| Search term | Monthly searches | Avg. cost per click |
|---|---|---|
| car accident lawyer near me | 165,000 | $205.31 |
| car accident attorney | 40,500 | $237.28 |
| auto accident lawyer | 33,100 | $267.58 |
| motorcycle accident lawyer | 18,100 | $249.04 |
| wrongful death lawyer | 18,100 | $204.92 |
| slip and fall lawyer | 12,100 | $262.34 |
| personal injury law firm | 9,900 | $120.62 |
| 18 wheeler accident lawyer | 4,400 | $578.80 |

_Superpractice data. Google Ads keyword estimates, US national averages, collected October 2026. Full guide https://superpractice.com/personal-injury-law-firm-marketing_

## What changes if you switch between them?

Superpractice is month to month. LawRank offers short-term PPC contracts but doesn’t publish its SEO terms, so confirm your term in writing first. Either way, a switch means moving your accounts, tracking and routines.

- You own your LawRank WordPress site. Its pages don’t say who owns the Google Ads account, the CallRail numbers or the content, so ask in writing. [39][104][17]
- LawRank offers short-term PPC contracts. Its pages don’t give SEO contract length, minimums or notice terms, so ask before you give notice. [45][112]
- Superpractice moves your active campaigns and sets up attribution and intake routing. Most firms are fully live within 5 business days. It imports your existing leads and contacts at no extra cost. [105][106][117]
- A Superpractice website is yours after 12 paid months or a buyout, with its files handed over. Cancel earlier and you get its content and lead data. Google Ads run in your own accounts. [40][101][118][103]

## What should you ask before you choose either one?

### Will we see signed clients and fees by source, or just calls and leads?

Ask each company for a sample report from a firm like yours. Then ask which channels are tracked to signed clients today.

### Which tools hold our reports, and do we keep access if we leave?

Ask who owns the reporting and call tracking accounts, who pays for them and what you can export.

### Who owns the website, ad accounts, tracking numbers and content?

Get it in writing. Include what you take with you if you leave, and in what format.

### What does the AI work actually do for us?

Being recommended in AI answers is different from AI agents that work your inquiries. Ask which one each company offers and how it’s measured.

### What will the first 90 days cost in total?

Add the management fee and ad spend. Then add any setup, build or hosting fees and any add-ons.

### Who on our team works each inquiry, and in which tool?

Neither company replaces your judgment on which clients to take. Know where your team will see each inquiry, and what AI agents do alongside them.

### What is the contract term, and what notice do we need?

LawRank offers short-term PPC contracts and doesn’t publish SEO terms. Superpractice is month to month. Get the term, notice period and exit steps in writing.

## How did we compare them?

Method https://superpractice.com/comparison-methodology

- Built only from each company’s public pages on the date shown. We didn’t test LawRank’s services, and Superpractice has no customer, partner or affiliate relationship with LawRank.
- Superpractice publishes this page and competes with LawRank.
- AgencyAnalytics and CallRail are named because LawRank names them. This page doesn’t judge those tools. It only states the setup each company describes.
- Results LawRank reports about itself aren’t shown, and neither are third-party reviews. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
- Services, prices and terms change. Where LawRank doesn’t publish a detail, the page says so. Where its pages disagree, both versions are shown.
- Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

Change log

- 2026-11-07 First draft for review.
- 2026-11-08 Added Superpractice skills, MCP access for Claude Code and Codex, and the Clio assistant. Searched LawRank’s pages for skills a firm writes for its AI. Added Superpractice’s one-system design.
- 2026-11-09 The fit rows now list only real differences, balanced by side, five each.
- 2026-11-09 The differences section now shows where each company wins, with the same number of points for each.
- 2026-11-09 The verdict cards now list only real differences, four for each company. The WordPress fit row now rests on the platform alone.

Corrections. Email hello@superpractice.com with the page, the sentence and a source.

## Cite this comparison

> Superpractice team. Superpractice vs LawRank (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-lawrank

## Sources

1. LawRank states its SEO content is written or developed by attorneys and JDs through an eight-step accuracy process. “our content is written and/or developed by attorneys and JDs. We use an eight-step process to ensure accuracy” https://lawrank.com/services/seo/ (checked 2026-11-07)
2. LawRank states it offers semi-exclusivity and exclusivity. “Do you offer exclusivity? Yes, we offer semi-exclusivity and exclusivity.” https://lawrank.com/services/seo/ (checked 2026-11-07)
3. LawRank states both co-founders and 80% of its staff speak Spanish and that it targets the Spanish-speaking market. “both of our co-founders speak Spanish and 80% of our staff speaks Spanish. We have extensive experience in targeting the Spanish market.” https://lawrank.com/services/seo/ (checked 2026-11-07)
4. LawRank offers a demand generation service placing ads on streaming services, websites and apps, with retargeting and one reporting dashboard alongside SEO and PPC. “Demand Generation puts your name in front of future clients on the streaming services, websites, and apps they already use.” https://lawrank.com/services/demand-generation/ (checked 2026-11-07)
5. LawRank’s demand generation service places display, native and video ads on news, weather, lifestyle and entertainment websites and apps. “Display, native, and video ads on news, weather, lifestyle, and entertainment websites and apps” https://lawrank.com/services/demand-generation/ (checked 2026-11-07)
6. Superpractice describes itself as one client acquisition operating system, run by AI and experts. “One client acquisition operating system, run by AI and experts.” https://superpractice.com/index.md (checked 2026-11-08)
7. Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform. “Superpractice AI-native CRM + client-acquisition platform” https://superpractice.com/pricing.md (checked 2026-11-07)
8. Every signed client is traced back to the original source. “Every signed client, traced back to the original source” https://superpractice.com/features/attribution.md (checked 2026-11-07)
9. Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets. “They call, text, email, and follow up toward your goals” https://superpractice.com/features/procedures.md (checked 2026-11-07)
10. Superpractice’s voice agents are built on the latest voice models, with natural pacing and real interruption handling. “Built on the latest voice models with natural pacing and real interruption handling. Most callers never realize they were not talking to a person.” https://superpractice.com/features/ai-voice-agents.md (checked 2026-11-07)
11. Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm. “CLI tools (Claude Code, Codex) authenticate with an API key instead.” https://docs.superpractice.com/mcp (checked 2026-11-08)
12. Through MCP, a connected AI tool can also create tasks, update contacts and matters, book meetings and draft emails and texts, with the permissions the firm chooses. “Create and complete tasks · update contacts and matters · book and move meetings · draft emails and texts · edit content in your SEO schedule.” https://docs.superpractice.com/mcp (checked 2026-11-08)
13. A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts. “can be listed and read, and show up as ready-made prompts” https://docs.superpractice.com/skills (checked 2026-11-08)
14. Anyone at the firm who can see a skill can download it to use in other AI tools. “Anyone who can see a skill can download it, to use it in other AI tools.” https://docs.superpractice.com/skills (checked 2026-11-08)
15. Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately. “Scale is $4,000/month plus 10% of ad spend over $10k.” https://superpractice.com/pricing.md (checked 2026-11-07)
16. LawRank provides real-time PPC reporting through AgencyAnalytics software. “We provide real-time reporting via AgencyAnalytics software. You’ll know exactly how much your spending per campaign.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
17. LawRank includes CallRail call tracking with its PPC service for per-call detail. “We include CallRail call tracking software so that you have detailed user info per call.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
18. LawRank’s llms.txt summarizes its reporting as real-time reporting through AgencyAnalytics with CallRail call tracking included with PPC. “Reporting: Real-time reporting through AgencyAnalytics; CallRail call tracking included with PPC” https://lawrank.com/llms.txt (checked 2026-11-07)
19. LawRank’s pages do not describe a CRM or client software platform the firm’s team works in; the named tools are AgencyAnalytics, CallRail, Basecamp and a proprietary AI visibility reporting platform. Not publicly disclosed on the pages checked. https://lawrank.com/services/ppc/ (checked 2026-11-07)
20. Attribution recognizes 48 channels, including AI search referrals. “48 channels recognized, including AI search referrals.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
21. LawRank’s pages do not describe tracing a signed client back to its first or last marketing touch, or reporting a cost per signed client, as part of its service. Not publicly disclosed on the pages checked. https://lawrank.com/services/ppc/ (checked 2026-11-07)
22. The firm chooses each goal, from a booked meeting to a signed engagement. “Choose what you want to happen, from a booked meeting to a signed engagement.” https://superpractice.com/features/procedures.md (checked 2026-11-07)
23. Voice agents pick up 24/7 and call new leads in seconds. “Agents pick up 24/7 and call new leads in seconds.” https://superpractice.com/features/ai-voice-agents.md (checked 2026-11-07)
24. LawRank offers AI optimization (AIO) that builds entity and authority signals so AI platforms understand the firm, its practice areas and locations. “LawRank builds that foundation by optimizing how AI platforms understand your firm, what you practice, and where you operate.” https://lawrank.com/services/aio/ (checked 2026-11-07)
25. LawRank states it tracks AI mention rate, share of voice and sentiment through a proprietary reporting platform, with monthly reports. “LawRank tracks the full picture through a proprietary reporting platform: mention rate by AI platform, competitive share of voice, sentiment across AI-generated responses” https://lawrank.com/services/aio/ (checked 2026-11-07)
26. LawRank’s pages do not describe AI agents, AI voice agents, a receptionist, live chat or intake staffing as services LawRank provides. Not publicly disclosed on the pages checked. https://lawrank.com/services/ (checked 2026-11-07)
27. LawRank states there is no fixed price for running PPC and a budget can be set at any level. “There’s no fixed price for running PPC, which means you can set a budget at any level.” https://lawrank.com/ppc-for-lawyers/ (checked 2026-11-07)
28. LawRank does not publish SEO pricing and states cost depends on the market after a competitive analysis. Not publicly disclosed on the pages checked. https://lawrank.com/services/seo/ (checked 2026-11-07)
29. LawRank recommends the firm’s own team be available to answer calls generated by PPC and to meet prospective clients within 48 hours. “If you’re going to run ads, we recommend that your team be available to answer calls as they come in.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
30. AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition. “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.” https://superpractice.com/features/google-ads.md (checked 2026-11-07)
31. LawRank’s pages do not describe a daily AI audit of the firm’s ads account. Not publicly disclosed on the pages checked. https://lawrank.com/services/ppc/ (checked 2026-11-07)
32. A human editor reviews each AI-produced article for quality, accuracy, structure and firm voice before the firm’s final review. “A human editor then reviews the work for quality, accuracy, structure, and firm voice before we send it to your firm for final review.” https://superpractice.com/pricing.md (checked 2026-11-07)
33. Superpractice’s pages do not state that attorneys or JDs write or review its SEO articles. Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md; https://superpractice.com/features/seo-content-agent.md (checked 2026-11-09)
34. Superpractice’s pages and Terms do not offer a firm exclusivity in its market or territory. Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md; https://superpractice.com/terms (checked 2026-11-09)
35. Multilingual answering is on by default, so the voice agent answers in the caller’s language and keeps the call in it. “The agent answers in whatever language the caller speaks and keeps the whole call in that language.” https://docs.superpractice.com/voice-agent-setup (checked 2026-11-08)
36. Superpractice’s pages do not state that its own team speaks Spanish. Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md; https://superpractice.com/solutions/missed-calls.md (checked 2026-11-09)
37. Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum. “Google Ads, Meta Ads, LSAs, OpenAI Ads” https://superpractice.com/pricing.md (checked 2026-11-07)
38. The pricing page does not list streaming TV, display, audio or out-of-home advertising. Managed Ads channels are Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with retargeting from Momentum. Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md (checked 2026-11-07)
39. LawRank states all of its websites are built on WordPress and the client owns the site. “All of our sites are on WordPress and you own it!” https://lawrank.com/services/law-firm-web-design/ (checked 2026-11-07)
40. A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform. “A law firm website designed, built, hosted, and maintained on the Superpractice platform.” https://superpractice.com/pricing.md (checked 2026-11-09)
41. Superpractice’s pages do not describe building a firm’s website on WordPress. Its website plans build and host the site on the Superpractice platform, and WordPress appears as a place to publish articles to a site the firm already has. Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md; https://superpractice.com/solutions/website.md; https://docs.superpractice.com/wordpress (checked 2026-11-09)
42. LawRank states it has spent more than a decade building rankings exclusively for law firms. “We have spent more than a decade building rankings exclusively for law firms” https://lawrank.com/ (checked 2026-11-07)
43. LawRank states website hosting is included for SEO clients and $99 a month otherwise, and post-launch changes are $150 an hour with a one-hour minimum. “Yes, hosting is included for our SEO clients. For non-seo clients, we charge $99/month.” https://lawrank.com/frequently-asked-questions/ (checked 2026-11-07)
44. LawRank offers Google Ads campaign management and states it is a certified Google Partner. “Expert Adwords campaign management from a Certified Google Partner” https://lawrank.com/services/ppc/ (checked 2026-11-07)
45. LawRank states it offers short-term contracts for PPC. “We offer short-term contracts for your convenience.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
46. LawRank includes an A/B tested landing page with its PPC service and states PPC clients receive unlimited campaigns. “We include a landing page designed to turn clicks into calls. Our landing page is A/B tested to maximize your leads.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
47. LawRank states PPC clients pay Google directly for clicks. “You pay Google directly for the clicks. This way you know exactly what is going towards your campaign.” https://lawrank.com/ (checked 2026-11-07)
48. LawRank does not sell AI optimization on its own; it is available only to firms on an active LawRank SEO engagement. “We do not offer AIO as a standalone service. It is available to firms on an active LawRank SEO engagement” https://lawrank.com/services/aio/ (checked 2026-11-07)
49. LawRank states each client has a dedicated client success manager with support from SEO, web and paid media specialists. “You have a dedicated client success manager who owns your account as well as support from a team of SEO, web, and paid media experts.” https://lawrank.com/competitor-report/ (checked 2026-11-07)
50. LawRank states every client gets monthly reports on rankings, traffic and content output. “Every client gets consistent monthly reports on rankings, traffic, and content output.” https://lawrank.com/competitor-report/ (checked 2026-11-07)
51. LawRank produces the Tip the Scales podcast for law firm growth, with 150 episodes listed as of December 2025. “LawRank's law firm growth podcast featuring trial lawyers and legal industry leaders” https://lawrank.com/llms.txt (checked 2026-11-07)
52. Superpractice’s AI voice agents answer 24/7 in more than 31 languages. “AI agents answer 24/7, sound human in 31+ languages” https://superpractice.com/solutions/missed-calls.md (checked 2026-11-08)
53. Every Managed Ads plan includes MCP access. “| MCP access | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
54. A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow. “A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.” https://docs.superpractice.com/skills (checked 2026-11-08)
55. LawRank’s pages do not describe MCP access or making a firm’s marketing data available inside ChatGPT or Claude. Not publicly disclosed on the pages checked. https://lawrank.com/services/ (checked 2026-11-07)
56. LawRank’s pages do not describe skills, playbooks or instructions a firm writes for an AI to follow. Not publicly disclosed on the pages checked. https://lawrank.com/services/ (checked 2026-11-08)
57. Superpractice’s SEO Content Agent researches, writes, fact-checks and publishes articles built to rank. “An agent that researches, writes, fact-checks, and publishes articles built to rank.” https://superpractice.com/features/seo-content-agent.md (checked 2026-11-07)
58. LawRank states it manages both Google Ads and Local Services Ads and advises on budget allocation between them. “Yes. We manage both and can advise on how to allocate budget across each based on your market, practice area, and goals.” https://lawrank.com/services/ppc/learn-more/ (checked 2026-11-07)
59. LawRank offers social media management covering account setup, content creation and scheduled posting on Facebook, LinkedIn, Instagram and YouTube. “We handle the day-to-day work of posting on your social media platforms using an optimized, data-driven schedule.” https://lawrank.com/services/social-media/ (checked 2026-11-07)
60. The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles. “Foundation — $1,750/mo” https://superpractice.com/pricing.md (checked 2026-11-09)
61. LawRank’s SEO packages cover link building, content, local SEO with Google Business Profile management, and on-site optimization. “We include managing your GMB in all of our SEO packages.” https://lawrank.com/services/seo/ (checked 2026-11-07)
62. SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads. “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages” https://superpractice.com/pricing.md (checked 2026-11-07)
63. Every Managed Ads plan includes landing pages. “| High-converting landing pages | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
64. AI Voice Agents are sold separately from the Managed Ads plan fee. “AI Voice Agents are sold separately.” https://superpractice.com/pricing.md (checked 2026-11-07)
65. The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each. “| Starter | $250/mo | 100 minutes | $2.00/min |” https://superpractice.com/pricing.md (checked 2026-11-09)
66. Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking. “| First-touch & last-touch attribution | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
67. Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale. “| AI performance reports | Monthly | Monthly | Weekly |” https://superpractice.com/pricing.md (checked 2026-11-07)
68. Leads are graded A to F and scored for momentum. “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.” https://superpractice.com/features/lead-scoring.md (checked 2026-11-07)
69. LawRank’s pages do not describe a lead scoring tool for clients. Not publicly disclosed on the pages checked. https://lawrank.com/services/ (checked 2026-11-07)
70. Revenue forecasting is included in the Scale plan. “| Revenue forecasting | — | — | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
71. Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal. “Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.” https://superpractice.com/features/sales-intelligence.md (checked 2026-11-07)
72. LawRank’s pages do not describe revenue forecasting from the firm’s pipeline history. Not publicly disclosed on the pages checked. https://lawrank.com/services/ (checked 2026-11-07)
73. The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice. “Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.” https://superpractice.com/features/ai-assistant.md (checked 2026-11-07)
74. LawRank’s pages mention AI assistants only in articles about ChatGPT, Claude, Copilot and similar tools, and do not describe an AI assistant for the firm’s own work. Not publicly disclosed on the pages checked. https://lawrank.com/services/ (checked 2026-11-07)
75. Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team. “Every meeting scored against your own playbook, and every pattern turned into coaching for your team.” https://superpractice.com/features/meeting-intelligence.md (checked 2026-11-07)
76. LawRank’s pages do not describe an AI notetaker or meeting scoring for the firm’s sales meetings. Not publicly disclosed on the pages checked. https://lawrank.com/services/ (checked 2026-11-07)
77. Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot. “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.” https://superpractice.com/index.md (checked 2026-11-07)
78. LawRank’s pages do not describe AI-generated video or an AI avatar of the attorney. Not publicly disclosed on the pages checked. https://lawrank.com/services/ (checked 2026-11-07)
79. A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses. “Once a skill is published, it is used wherever you choose” https://docs.superpractice.com/skills (checked 2026-11-08)
80. Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool. “Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.” https://superpractice.com/index.md (checked 2026-11-07)
81. Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails. “agents following up your leads” https://superpractice.com/pricing.md (checked 2026-11-07)
82. LawRank’s pages do not describe AI credits, calling minutes or text allowances included in an engagement. Not publicly disclosed on the pages checked. https://lawrank.com/services/ (checked 2026-11-07)
83. Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client. “Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.” https://superpractice.com/pricing.md (checked 2026-11-07)
84. Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own. “Superpractice pricing across five offerings” https://superpractice.com/pricing.md (checked 2026-11-07)
85. LawRank describes itself as a digital marketing agency for law firms offering SEO, local SEO, AI optimization, PPC, web design, social media and demand generation. “LawRank is a digital marketing agency for law firms, offering SEO, local SEO, AI optimization, PPC, web design, social media, and demand generation.” https://lawrank.com/llms.txt (checked 2026-11-07)
86. Momentum is described as a full marketing department, powered by AI and guided by human experts. “A full marketing department, powered by AI and guided by human experts.” https://superpractice.com/pricing.md (checked 2026-11-07)
87. Managed Ads plan fees cover the platform, AI-powered campaign optimization, strategy, creative and management. “Our plan fee covers the platform, AI-powered campaign optimization, strategy, creative, and management” https://superpractice.com/pricing.md (checked 2026-11-07)
88. LawRank states it builds a custom marketing package for each client rather than a one-size-fits-all SEO package. “We’ll build a custom legal marketing package just for you. You won’t be stuck with a one size fits all SEO solution with LawRank.” https://lawrank.com/services/seo/ (checked 2026-11-07)
89. Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login. “If Superpractice manages your Microsoft Ads” https://docs.superpractice.com/microsoft-ads (checked 2026-11-08)
90. Every SEO + AI Search plan includes a site health check that merges overlapping pages and fixes internal links, quarterly on Foundation and monthly on Authority and Market Leader. “Site health check: overlapping pages merged, internal links, and rankings” https://superpractice.com/pricing.md (checked 2026-11-08)
91. Every SEO + AI Search article goes through a keyword coverage, metadata, schema, linking and readability checklist. “Keyword coverage, metadata, schema, linking, and readability checklist” https://superpractice.com/pricing.md (checked 2026-11-08)
92. Every SEO + AI Search plan monitors the firm’s backlink profile, new and lost links and broken links. “Backlink profile, new and lost links, and broken-link monitoring” https://superpractice.com/pricing.md (checked 2026-11-08)
93. The Market Leader SEO + AI Search plan includes backlink and directory listing building. “Backlink and directory listing building” https://superpractice.com/pricing.md (checked 2026-11-07)
94. Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area. “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
95. Every Managed Ads plan includes Superpractice scheduling with branded booking pages. “| Superpractice® Scheduling | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
96. Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books. “Branded pages, live calendar sync, and agents that know about every meeting the second it books.” https://superpractice.com/features/booking.md (checked 2026-11-07)
97. Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team. “Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.” https://superpractice.com/features/inbox.md (checked 2026-11-07)
98. The firm delegates routine actions and can require approval for others. “Delegate routine actions and require approval for others.” https://superpractice.com/features/procedures.md (checked 2026-11-07)
99. Every Managed Ads plan includes CRM integrations, Zapier integrations and inbound and outbound webhooks. “| CRM integrations | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
100. The Clio assistant lets the firm’s Claude or ChatGPT read and work in its Clio Manage account through Superpractice. “The Clio assistant connects your firm's Clio Manage account to Claude or ChatGPT through Superpractice.” https://docs.superpractice.com/clio-assistant (checked 2026-11-08)
101. A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data. “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.” https://superpractice.com/pricing.md (checked 2026-11-09)
102. Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first. “Articles we deliver are yours, and the ones published on your site stay there.” https://superpractice.com/pricing.md (checked 2026-11-09)
103. Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts. “Changes only ever reach your firm's own connected Google Ads accounts.” https://docs.superpractice.com/google-ads (checked 2026-11-08)
104. LawRank’s pages do not state who owns the Google Ads account, the call tracking numbers or the content it produces. Not publicly disclosed on the pages checked. https://lawrank.com/services/ppc/ (checked 2026-11-07)
105. When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing. “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.” https://superpractice.com/pricing.md (checked 2026-11-07)
106. Superpractice says most firms moving from another agency are fully live within 5 business days. “Most firms are fully live within 5 business days.” https://superpractice.com/pricing.md (checked 2026-11-07)
107. LawRank states firms typically begin appearing in AI-generated answers within 60 to 90 days of AI optimization work, and that PPC cost per lead usually improves within the first 90 days. “Your firm will typically begin appearing in AI-generated answers within 60 to 90 days.” https://lawrank.com/services/aio/ (checked 2026-11-07)
108. LawRank’s FAQ states it takes six weeks to develop a website once all assets are confirmed, including two rounds of revisions. “It takes us six weeks to develop your site from the time we have confirmation that we have all assets. This includes two rounds of revisions.” https://lawrank.com/frequently-asked-questions/ (checked 2026-11-09)
109. LawRank’s web design guide states its standard website build is live in 90 days from kickoff. “LawRank’s standard build is live in 90 days.” https://lawrank.com/law-firm-web-design/ (checked 2026-11-09)
110. Momentum and Scale include a dedicated strategist and monthly strategy calls; Scale adds a quarterly executive growth plan. “| Monthly strategy calls | — | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
111. Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term. “There is no annual contract, exit fee, or minimum term.” https://superpractice.com/pricing.md (checked 2026-11-07)
112. LawRank does not publish contract length, minimum term, minimum budget or cancellation notice terms for its SEO, web design or AI optimization services. Not publicly disclosed on the pages checked. https://lawrank.com/services/seo/ (checked 2026-11-07)
113. Launch is for solo attorneys who are just starting out. “For solo attorneys who are just starting out.” https://superpractice.com/pricing.md (checked 2026-11-07)
114. Superpractice’s plans are described for solo attorneys starting out (Launch), established firms new to marketing (Momentum) and firms ready to own their market (Scale). “For established firms that are new to marketing.” https://superpractice.com/pricing.md (checked 2026-11-07)
115. Scale is for firms ready to own their market across every channel. “For serious firms ready to own their market across every channel, powered by AI and guided by human experts.” https://superpractice.com/pricing.md (checked 2026-11-07)
116. LawRank states it primarily works with personal injury, criminal defense, employment law, family law and medical malpractice firms. “We primarily work with personal injury, criminal defense, employment law, family law, and medical malpractice law firms.” https://lawrank.com/services/ppc/learn-more/ (checked 2026-11-07)
117. Superpractice imports a firm’s existing leads and contacts at no extra cost. “We also import your existing leads and contacts at no extra cost.” https://superpractice.com/pricing.md (checked 2026-11-09)
118. Once a firm owns its website, Superpractice hands over the site files and source code, the content and media, and any domain it registered, on written request. “the website's site files and source code, as a ZIP archive in a form reasonably suitable for hosting with a provider you choose” https://superpractice.com/terms (checked 2026-11-09)

## Ranked lists that include LawRank

- [Best law firm SEO companies](https://superpractice.com/best/best-law-firm-seo-companies) (8 ranked)
- [Best law firm video marketing companies](https://superpractice.com/best/best-law-firm-video-marketing-companies) (7 ranked)
- [Best law firm website design companies](https://superpractice.com/best/best-law-firm-website-design-companies) (8 ranked)
- [Best criminal defense marketing companies](https://superpractice.com/best/best-criminal-defense-marketing-companies) (8 ranked)
- [Best employment law marketing companies](https://superpractice.com/best/best-employment-law-marketing-companies) (8 ranked)
- [Best family law marketing companies](https://superpractice.com/best/best-family-law-marketing-companies) (8 ranked)

## Further reading

- [All comparisons](https://superpractice.com/compare)
- [How we compare](https://superpractice.com/comparison-methodology)
- [Personal injury law firm marketing](https://superpractice.com/personal-injury-law-firm-marketing)
- [Superpractice pricing](https://superpractice.com/pricing)
- [Attribution](https://superpractice.com/features/attribution)
- [Procedures](https://superpractice.com/features/procedures)