Superpractice vs LawLytics
LawLytics is a website platform whose AI writes your site. Superpractice builds your site and runs the marketing behind it. LawLytics doesn’t run ads.
We compete with LawLyticsRead the disclosure
The short answer
Superpracticeassessmenthow we judge- Ad campaigns and landing pages run for you5,6,7
- Every signed client traced to its source8
- AI agents and voice agents alongside your team9,10
The tradeoffLawLytics gives you a website platform and AI that writes it, and you run the site and its marketing. Superpractice is one system that builds and runs both, with its own CRM and AI agents. You can build on it in any AI tool.11,12,3,13,7,14,9,15,16,17
Where each company wins. Each point cites both companies.
Your ad campaigns are run for you.
Superpractice manages Google, Meta, Local Services and OpenAI Ads. Every Managed Ads plan includes landing pages and attribution to the signed client. LawLytics says it doesn’t sell PPC or manage ad campaigns.5,6,18,7,19,20
Every signed client is traced to its source.
Superpractice traces each signed client to its source across 48 channels. Its Authority website plan adds attribution by practice area and source. LawLytics logs form submissions as leads, with the page. Its pages don’t describe tracing signed clients.8,21,22,23,24
AI agents and voice agents work alongside your team.
Superpractice’s AI agents call, text and email toward a booked meeting or signed engagement. Voice agents answer 24/7. LawLytics’ AI plans and writes your website pages. Its pages don’t describe AI agents or voice agents.9,25,26,3,27,28
A law firm website for $99 a month.
LawLytics’ Starter plan is $99 a month, month to month. Superpractice’s website plans are $500, $1,000 or $1,500 a month, with the build included.1,29,30
AI writes and designs your whole site after two minutes of setup.
After about two minutes of setup, LawLytics’ AI writes and designs the whole site from a library built for law firms. You see every change as a redline first. Superpractice’s team designs, builds and launches your site in weeks.2,3,31,32
You can try it free for 14 days.
LawLytics offers a 14-day trial with a card on file, and you aren’t charged if you cancel before day 14. Superpractice’s pricing page lists no free trial for its website plans.4,33
What you get from each company.
| Job | Superpractice | LawLytics |
|---|---|---|
| Website build and hosting | Offered[13][52] | Offered[11][36] |
| Done-for-you site edits by a team | Offered[46][53] | Not publicly disclosed[49] |
| Pages and content written for the firm | Offered[44][54] | Offered[3][55] |
| AI search visibility | Offered[56] | Offered[57] |
| Google, Meta, Microsoft and Local Services Ads management | Offered[5][58] | Not offered[19][12] |
| AI agents alongside your team | Offered[9] | Not publicly disclosed[27] |
| AI voice agents | Offered[59][60] | Not publicly disclosed[28] |
| Booking pages and calendar sync | Offered[61][62] | Not publicly disclosed[63] |
| A CRM included | Offered[14] | Not publicly disclosed[45] |
| Signed clients traced to their source | Offered[64][8] | Not publicly disclosed[24] |
| Dashboards and reports | Offered[65][66] | Offered[67] |
Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.
Where each company puts AI to work.
| Job | Superpractice | LawLytics |
|---|---|---|
| AI agents that call, text and email a lead toward a booked meeting | Offered[9][25] | Not publicly disclosed[27] |
| AI voice agents answering inbound calls 24/7 | Offered[59][26] | Not publicly disclosed[28] |
| AI lead scoring on every contact | Offered[68] | Not publicly disclosed[45] |
| A daily AI audit of the Google Ads account | Offered[69] | Not publicly disclosed[20] |
| AI revenue forecasting from the firm’s pipeline history | Offered[70][71] | Not publicly disclosed[72] |
| An AI executive assistant for the attorney | OfferedBeta[73] | Not publicly disclosed[74] |
| AI meeting intelligence on the firm’s sales meetings | Offered[75] | Not publicly disclosed[74] |
| AI-made video with the attorney’s avatar | Offered[76][77] | Not publicly disclosed[78] |
| AI search visibility work for the firm’s pages | Offered[56] | Offered[57][3][39] |
| Skills written by the firm that the AI follows | Offered[79][80] | Not publicly disclosed[81] |
| The firm’s skills and data in ChatGPT, Claude, Claude Code or Codex | Offered[82][83][15][16] | Not publicly disclosed[84] |
| AI credits, calling minutes and texts included in the plan | Offered[85] | Offered[86] |
Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.
SuperpracticeassessmentSuperpractice is the more AI-native option here. LawLytics’ AI plans and writes your pages and structures them for AI answers. Superpractice offers all twelve capabilities compared, from AI agents to AI avatar video ads, and LawLytics two. It plugs your skills and data into Claude, ChatGPT and Codex, tools their makers keep improving.3,57,86,9,26,68,69,71,73,75,87,56,85,82,83,79,15,16,27,28,45,20,72,74,78,81,84,17
How Superpractice and LawLytics compare, point by point.
| Criterion | Superpractice | LawLytics |
|---|---|---|
| Category and scope | A law firm growth company. It builds and manages websites, runs done-for-you marketing and sells SEO and AI Voice Agents.[88][7][89] | An AI website platform for law firms. Its Classic terms say it isn’t a marketing agency or an SEO or PPC vendor, and it doesn’t manage ad campaigns.[90][12][19] |
| Service model | Built, hosted and maintained for you. Edit by chatting with the AI Assistant, or the team makes 3, 10 or unlimited edits a month by plan.[13][53][46][47][48] | An AI account manager plans and writes your pages, showing each change as a redline. You can edit any page yourself. Its AI terms make you review all AI output.[91][3][31][34][92] |
| Conversion and intake | Booking pages and a shared inbox in Managed Ads plans, with AI credits, minutes and texts for agents that work alongside your team.[61][62][93][85] | Each form submission is logged as a lead with its page, beside review requests and a live Google Reviews display. Booking and call answering aren’t described.[23][94][63][28] |
| AI agents alongside your team | AI agents call, text and email toward a booked meeting, within approvals you set. Your firm’s skills guide them and work in any AI tool that speaks MCP.[9][25][95][79][15][16] | LawLytics’ pages do not describe this[27] |
| AI voice agents | Voice agents answer 24/7 and call new leads in seconds. Built on the latest voice models, they pace naturally and handle interruptions.[26][10] | LawLytics’ pages do not describe this[28] |
| CRM, platform and integrations | Its own CRM comes in every Managed Ads plan, with lead scoring and MCP access. On website plans, AI credits are pay as you go.[14][68][82][96] | Hosting, updates and monthly AI credits are included. Its AI providers may not train on your data. A CRM, lead scoring, named integrations and MCP aren’t described.[36][86][97][45][84] |
| Attribution | Every signed client traced to its source across 48 channels in Managed Ads. Authority and Market Leader website plans add revenue attribution by practice area and source.[8][21][18][98] | Each form submission is logged as a lead, showing who reached out and from which page. Tracing a signed client or revenue to its source isn’t described.[23][24] |
| Reporting | Real-time dashboards, with AI performance reports monthly or weekly by Managed Ads plan. From Authority, website plans add call and form tracking and a monthly report.[65][66][99] | Leads and reviews show in your dashboard as they happen, not in a monthly summary. Revenue forecasting isn’t described.[67][72] |
| AI search visibility | Counts the leads and revenue that come from ChatGPT, Perplexity, Gemini and Claude. SEO + AI Search plans work on your pages for AI answers.[100][56] | Each page is built in a structure it says AI assistants like ChatGPT can quote and cite.[57] |
| Data and asset ownership | A website is yours after 12 paid months or a buyout. Version history and rollback are included. Google Ads run in your own accounts.[51][101][102] | You keep your content and AI output rights under its AI terms. Export within 30 days of leaving or it may be deleted. Classic terms let you take everything.[41][42][43][103] |
| Onboarding and setup | Your site is designed, built and launched in weeks, then improved as part of the plan. There’s no upfront build fee.[32][30] | About two minutes of questions, then AI writes and designs the whole site. Its team imports an existing site free during the trial and 90 days after, or from $449.[2][37][38] |
| Pricing and terms | Websites are $500, $1,000 or $1,500 a month with the build included. Managed Ads is $997, $2,500 or $4,000. All month to month, with no annual contract or exit fee.[29][30][104][105] | Month to month on monthly billing. Growth is $299 a month, or $249 billed annually for a year. Starter is $99. Pro and Elite aren’t open to new firms.[106][107][108][109][1][110] |
| Best-fit customer | Website plans for firms replacing a dated site, up to multi-location firms. Managed Ads plans run from solo attorneys starting out to firms ready to own their market.[111][112][113][114] | US law practices in any practice area and state. It says most firms start on Starter for referrals, then move up to compete for new matters in search.[115][116][117] |
What changes if you switch between them?
Superpractice and LawLytics both bill month to month, though a LawLytics firm on annual billing has a one-year commitment. Check your billing before you give notice. Then get in writing what leaves with you, and in what format.
- LawLytics’ AI terms require you to cancel at least five business days before the billing cycle ends to avoid the next charge. Prepaid fees aren’t refunded.[118]lawlytics.com/termsNov 7, 2026
- Under LawLytics’ AI terms you keep your content and get its rights in AI output made for you. You can export your content for 30 days after the account ends, then it may be deleted.[41][42][43]lawlytics.com/termsNov 7, 2026
- Under the Classic terms, you can take all your content when you cancel, and LawLytics hosting goes offline.[103]lawlytics.com/agreementNov 7, 2026
- Superpractice builds and launches a site in weeks with no upfront build fee. Website plans are month to month like every other plan.[32][30][119]superpractice.com/solutions/websitesuperpractice.com/pricingNov 7, 2026
- A Superpractice website is yours after 12 paid months or a buyout, with its files handed over. Cancel earlier and you get its content and lead data. Google Ads run in your own accounts.[13][51][120][102]superpractice.com/pricing · Nov 9, 2026superpractice.com/terms · Nov 9, 2026docs.superpractice.com/google-ads · Nov 8, 2026
What should you ask before you choose either one?
Do we want a website, or a website and the marketing behind it?
Decide who runs ads and SEO once the site is live, and how your team will work the leads. LawLytics doesn’t sell PPC or manage ad campaigns. Superpractice sells ads and SEO as plans beside the website.
Who makes changes to the site, and how fast?
Ask whether an AI you approve makes edits, you make them in an editor, or a team does on a stated turnaround. Ask what a code or layout change costs.
Which tier are we on, and is it month to month?
LawLytics bills month to month unless you choose annual billing, which is a one-year commitment. Every Superpractice plan is month to month. Get the term and the cancellation notice in writing.
After an inquiry arrives, what will we see?
A lead logged with its page is different from a signed client traced to the campaign behind it. Ask each company to show you the report your firm would get.
Who reviews AI-written pages against our state’s advertising rules?
LawLytics’ AI terms make your firm responsible for reviewing all AI output before it’s published. Ask either company who reviews pages, what records are kept and how rollback works.
What leaves with us if we cancel, and in what format?
Ask for the export window and file formats. Ask what happens to hosting, the domain and any AI output. Get the answers in writing before you sign.
How did we compare them?
We read each company’s current pages and recorded the information on them with its source, date and exact wording. Then we compared them on the same criteria we use for every page. The full method is on how we compare. Reviewed by the Superpractice team.
Limitations
- Built only from each company’s public pages on the date shown. We didn’t test LawLytics, and Superpractice has no customer, partner or affiliate relationship with LawLytics.
- Superpractice publishes this page and competes with LawLytics.
- LawLytics publishes two sets of terms, for LawLytics AI and LawLytics Classic. Each point from them names the set it comes from.
- Results LawLytics reports about itself aren’t shown, and neither are third-party reviews. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
- Products, prices and terms change. Where LawLytics doesn’t publish a detail, the page says so rather than guessing.
- Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.
Change log
- First draft for review.
- Added Superpractice skills and MCP access for Claude Code and Codex. Searched LawLytics’ pages for skills a firm writes for its AI. Added Superpractice’s one-system design.
- The fit rows now list only real differences, balanced by side, four each.
- The differences section now shows where each company wins, with the same number of points for each.
- The verdict cards now list only real differences, three for each company.
Corrections
Spot an error? with the page, the sentence and a source, or email our corrections inbox. Named companies are welcome to use the same route. Each correction is logged on the page.
Cite this comparison
Superpractice team. Superpractice vs LawLytics (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-lawlytics
Built only from each company’s own public pages, with every source linked.
Sources
120 citations, each from the named company’s own page, with the words it rests on and the date we checked it.
- [1]
Starter is $99 a month, month to month, with a move up to Growth available at any time.
“Starter is $99 a month, month to month, and you can move up to Growth at any time during your trial or after it.”
lawlytics.com/pricing · checked November 7, 2026
- [2]
Setup takes about two minutes of questions, and the AI then writes and designs the whole site.
“Two minutes of setup, and none of it is a questionnaire. ... The AI writes and designs the whole site.”
lawlytics.com/get-started · checked November 7, 2026
- [3]
The AI plans the site’s pages from a library built for law firms and writes each page for the firm.
“It plans the pages from a library built for law firms, then writes each one for your firm.”
lawlytics.com/content · checked November 7, 2026
- [4]
The 14-day trial requires a credit card, with no charge if the firm cancels before day 14.
“Credit card required to start. Cancel any time before day 14 and you are not charged.”
lawlytics.com/get-started · checked November 7, 2026
- [5]
Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum.
“Google Ads, Meta Ads, LSAs, OpenAI Ads”
superpractice.com/pricing · checked November 7, 2026
- [6]
Every Managed Ads plan includes landing pages.
“| High-converting landing pages | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [7]
Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client.
“Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.”
superpractice.com/pricing · checked November 7, 2026
- [8]
Every signed client is traced back to the original source.
“Every signed client, traced back to the original source”
superpractice.com/features/attribution · checked November 7, 2026
- [9]
Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets.
“They call, text, email, and follow up toward your goals”
superpractice.com/features/procedures · checked November 7, 2026
- [10]
Superpractice’s voice agents are built on the latest voice models, with natural pacing and real interruption handling.
“Built on the latest voice models with natural pacing and real interruption handling. Most callers never realize they were not talking to a person.”
superpractice.com/features/ai-voice-agents · checked November 7, 2026
- [11]
LawLytics describes its product as a website design, hosting and content system for lawyers whose integrated intelligence is meant to feel like a personal marketing agency.
“It's the easiest website design, hosting and content system for lawyers to use, and the integrated intelligence makes it feel like personal marketing agency.”
lawlytics.com/product · checked November 7, 2026
- [12]
LawLytics’ Classic terms state it is a website platform and hosting service, not a marketing agency nor an SEO or pay-per-click advertising vendor.
“LawLytics is a website platform and hosting service; we are not a marketing agency nor a search engine optimization (“SEO”) or pay-per-click (“PPC”) advertising vendor.”
lawlytics.com/agreement · checked November 7, 2026
- [13]
A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform.
“A law firm website designed, built, hosted, and maintained on the Superpractice platform.”
superpractice.com/pricing · checked November 9, 2026
- [14]
Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform.
“Superpractice AI-native CRM + client-acquisition platform”
superpractice.com/pricing · checked November 7, 2026
- [15]
A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts.
“can be listed and read, and show up as ready-made prompts”
docs.superpractice.com/skills · checked November 8, 2026
- [16]
Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm.
“CLI tools (Claude Code, Codex) authenticate with an API key instead.”
docs.superpractice.com/mcp · checked November 8, 2026
- [17]
Superpractice describes itself as one client acquisition operating system, run by AI and experts.
“One client acquisition operating system, run by AI and experts.”
superpractice.com · checked November 8, 2026
- [18]
Managed Ads plans include attribution from ad click to signed client.
“full attribution from ad click to signed client”
superpractice.com/pricing · checked November 7, 2026
- [19]
LawLytics states it does not sell PPC and does not manage ad campaigns.
“LawLytics doesn't sell PPC and doesn't manage ad campaigns, so we have no stake in whether you buy clicks.”
lawlytics.com/blog/chatgpt-ads-for-lawyers · checked November 7, 2026
- [20]
LawLytics’ pages do not describe managing Google Ads, Local Services Ads or any paid campaign, or auditing an ads account.
Not publicly disclosed on the pages checked.
lawlytics.com · checked November 7, 2026
- [21]
Attribution recognizes 48 channels, including AI search referrals.
“48 channels recognized, including AI search referrals.”
superpractice.com/features/attribution · checked November 7, 2026
- [22]
Authority includes the Superpractice Pixel with attribution by practice area and source.
“Superpractice® Pixel with attribution by practice area and source”
superpractice.com/pricing · checked November 7, 2026
- [23]
Every form submission on the site is logged as a lead, showing who reached out and from which page.
“Every form submission on your site is logged as a lead, so you can see who reached out and from which page.”
lawlytics.com/get-started · checked November 7, 2026
- [24]
LawLytics’ pages do not describe tracing a signed client or revenue to the marketing source that produced it.
Not publicly disclosed on the pages checked.
lawlytics.com · checked November 7, 2026
- [25]
The firm chooses each goal, from a booked meeting to a signed engagement.
“Choose what you want to happen, from a booked meeting to a signed engagement.”
superpractice.com/features/procedures · checked November 7, 2026
- [26]
Voice agents pick up 24/7 and call new leads in seconds.
“Agents pick up 24/7 and call new leads in seconds.”
superpractice.com/features/ai-voice-agents · checked November 7, 2026
- [27]
LawLytics’ pages do not describe AI agents that call, text or follow up with a firm’s leads alongside its team.
Not publicly disclosed on the pages checked.
lawlytics.com · checked November 7, 2026
- [28]
LawLytics’ pages do not describe AI voice agents, a receptionist or call answering.
Not publicly disclosed on the pages checked.
lawlytics.com · checked November 7, 2026
- [29]
Website plans are Presence at $500, Authority at $1,000 and Market Leader at $1,500 a month.
“Presence — $500/mo ... Authority — $1,000/mo (Most popular) ... Market Leader — $1,500/mo”
superpractice.com/pricing · checked November 7, 2026
- [30]
The website build is included in the monthly plan with no separate upfront build fee.
“Included. We design, build, optimize, and publish your site as part of the monthly plan with no separate upfront build fee.”
superpractice.com/pricing · checked November 7, 2026
- [31]
Every AI change is shown as a redline before it goes live.
“Either way you see a redline first, showing exactly what is being added, changed, or cut, next to what is already there.”
lawlytics.com/product · checked November 7, 2026
- [32]
Superpractice designs, builds and launches a website in weeks, then keeps improving it as part of the plan.
“We design, build, and launch a next-generation site in weeks, lightning fast, modern, and mobile, then keep improving it as part of the plan.”
superpractice.com/solutions/website · checked November 7, 2026
- [33]
Superpractice’s pricing page lists no free trial for its website plans.
Not publicly disclosed on the pages checked.
superpractice.com/pricing superpractice.com/solutions/website · checked November 9, 2026
- [34]
LawLytics Classic includes a self-service editor for publishing and editing the firm’s own pages, case results, recommendations and blog posts.
“A self-service editor for publishing and editing your own pages any time, including case results, recommendations, blog posts, and rearranging your pages.”
lawlytics.com/lawlytics-ai-vs-classic · checked November 7, 2026
- [35]
Any change can be undone or rolled back for a page or the whole site, and LawLytics says this keeps the advertising record many bars expect attorneys to keep.
“Undo or redo any change, and roll back a single page or the whole site instantly. Most bars expect attorneys to keep records of their published advertising.”
lawlytics.com/product · checked November 7, 2026
- [36]
Hosting and updates are part of LawLytics, with no plugins or themes to maintain.
“Hosting and updates are part of LawLytics, so there are no plugins to update or themes to patch.”
lawlytics.com/moving-existing-website · checked November 7, 2026
- [37]
LawLytics’ team moves an existing website onto the platform under a set migration and launch protocol, with nothing launched until the firm approves.
“Our team moves your existing website onto LawLytics and launches it on the new system by following a set professional protocol for migration and launch.”
lawlytics.com/pricing · checked November 7, 2026
- [38]
Importing an existing site starts at $449 outside the free window; a site the AI builds from scratch has no import fee.
“Outside that window, migrating an existing site starts at $449. A site your AI builds from scratch never has an import fee.”
lawlytics.com/pricing · checked November 7, 2026
- [39]
Every page comes with photography matched to its practice area, and a built-in AI Image Creator makes specific images from a sentence.
“Every page comes with photography matched to its practice area. ... The built-in AI Image Creator makes it from a sentence.”
lawlytics.com/product · checked November 7, 2026
- [40]
Legacy Members on Classic keep their current price when they migrate to Pro.
“Legacy Members keep the price they pay now when they migrate to Pro.”
lawlytics.com/pricing · checked November 7, 2026
- [41]
The firm retains ownership of all content, data, trademarks, logos and materials it submits.
“You retain ownership of all content, text, images, data, documents, trademarks, logos, and materials that you submit to the Services”
lawlytics.com/terms · checked November 7, 2026
- [42]
LawLytics assigns the firm any rights it has in AI output generated for that firm, while noting the output may not be unique or protectable.
“LawLytics assigns to you any rights LawLytics may have in AI Output generated specifically for your use through the Services.”
lawlytics.com/terms · checked November 7, 2026
- [43]
For 30 days after an account ends the firm may export its content, after which LawLytics may delete it.
“For thirty (30) days after your account ends, you may export your Customer Content, after which we may delete it in accordance with Section 24.”
lawlytics.com/terms · checked November 7, 2026
- [44]
The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles.
“Foundation — $1,750/mo”
superpractice.com/pricing · checked November 9, 2026
- [45]
LawLytics’ pages do not describe a CRM, lead scoring, or named integrations with practice management or intake software.
Not publicly disclosed on the pages checked.
lawlytics.com · checked November 7, 2026
- [46]
Presence includes 3 done-for-you website edits a month with a 5-day turnaround.
“3 done-for-you website edits each month with 5-day turnaround”
superpractice.com/pricing · checked November 7, 2026
- [47]
Authority includes up to 10 done-for-you website edits a month with a 3-day turnaround.
“Done-for-you website edits up to 10 each month with 3-day turnaround”
superpractice.com/pricing · checked November 7, 2026
- [48]
Market Leader includes unlimited done-for-you website edits with a 1 to 2 day priority turnaround.
“Unlimited done-for-you website edits with 1–2 day priority turnaround”
superpractice.com/pricing · checked November 7, 2026
- [49]
LawLytics’ pages do not describe its team making ongoing edits to a firm’s site after launch; the firm edits the site itself in the LawLytics editor.
Not publicly disclosed on the pages checked.
lawlytics.com · checked November 8, 2026
- [50]
Under the Terms, a firm owns its website after 12 consecutive paid months on a Website plan, or sooner by paying a buyout. Until then the site is licensed to the firm while it subscribes.
“You own your website after twelve (12) consecutive paid months on a Website plan, or sooner by paying the buyout described in Appendix B”
superpractice.com/terms · checked November 9, 2026
- [51]
A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data.
“The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.”
superpractice.com/pricing · checked November 9, 2026
- [52]
Every website plan includes a site built and published for the firm.
“Next-gen website built and published for you”
superpractice.com/pricing · checked November 7, 2026
- [53]
The firm can edit its site by chatting with the Superpractice AI Assistant, or Superpractice’s team makes the changes.
“You can edit your site by chatting with the Superpractice® AI Assistant, or our team can make changes for you.”
superpractice.com/pricing · checked November 7, 2026
- [54]
Ongoing SEO article publishing is sold separately from website plans.
“Ongoing SEO article publishing is sold separately.”
superpractice.com/pricing · checked November 7, 2026
- [55]
Strategy recommendations, including SEO and marketing guidance, may come from AI features or LawLytics personnel and are described as general in nature.
“Strategy Recommendations may be generated by AI Features or provided by LawLytics personnel. They are general in nature, are based on limited information, and are not tailored legal or ethics advice.”
lawlytics.com/terms · checked November 7, 2026
- [56]
SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads.
“ChatGPT, Gemini, and AI Overview tracking with fixes to your pages”
superpractice.com/pricing · checked November 7, 2026
- [57]
Each page is built in a structure LawLytics says AI assistants such as ChatGPT can quote and cite.
“Each page is built in a structure that AI assistants like ChatGPT can quote and cite when someone asks about your practice.”
lawlytics.com/content · checked November 7, 2026
- [58]
Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login.
“If Superpractice manages your Microsoft Ads”
docs.superpractice.com/microsoft-ads · checked November 8, 2026
- [59]
AI Voice Agents are sold separately from the Managed Ads plan fee.
“AI Voice Agents are sold separately.”
superpractice.com/pricing · checked November 7, 2026
- [60]
The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each.
“| Starter | $250/mo | 100 minutes | $2.00/min |”
superpractice.com/pricing · checked November 9, 2026
- [61]
Every Managed Ads plan includes Superpractice scheduling with branded booking pages.
“| Superpractice® Scheduling | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [62]
Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books.
“Branded pages, live calendar sync, and agents that know about every meeting the second it books.”
superpractice.com/features/booking · checked November 7, 2026
- [63]
LawLytics’ pages do not describe booking pages, scheduling or calendar sync.
Not publicly disclosed on the pages checked.
lawlytics.com · checked November 7, 2026
- [64]
Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking.
“| First-touch & last-touch attribution | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [65]
Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.
“| AI performance reports | Monthly | Monthly | Weekly |”
superpractice.com/pricing · checked November 7, 2026
- [66]
Authority includes form and call conversion tracking with real-time dashboards.
“Form and call conversion tracking with real-time dashboards”
superpractice.com/pricing · checked November 7, 2026
- [67]
Leads and reviews appear in the firm’s dashboard as they happen rather than in a monthly summary.
“Every lead and every review, visible in your dashboard the moment it happens, instead of summarized for you once a month.”
lawlytics.com/why-lawlytics · checked November 7, 2026
- [68]
Leads are graded A to F and scored for momentum.
“Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.”
superpractice.com/features/lead-scoring · checked November 7, 2026
- [69]
AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition.
“AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.”
superpractice.com/features/google-ads · checked November 7, 2026
- [70]
Revenue forecasting is included in the Scale plan.
“| Revenue forecasting | — | — | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [71]
Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal.
“Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.”
superpractice.com/features/sales-intelligence · checked November 7, 2026
- [72]
LawLytics’ pages do not describe revenue forecasting.
Not publicly disclosed on the pages checked.
lawlytics.com · checked November 7, 2026
- [73]
The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice.
“Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.”
superpractice.com/features/ai-assistant · checked November 7, 2026
- [74]
LawLytics’ pages do not describe an AI executive assistant for the attorney or AI notes and scoring on the firm’s meetings.
Not publicly disclosed on the pages checked.
lawlytics.com · checked November 7, 2026
- [75]
Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team.
“Every meeting scored against your own playbook, and every pattern turned into coaching for your team.”
superpractice.com/features/meeting-intelligence · checked November 7, 2026
- [76]
Superpractice builds the attorney’s AI avatar from a few photos and clones their voice from a sample to star in the firm’s commercial.
“We build your AI avatar from a few photos you upload and clone your voice from a sample you record, then make you the star of your firm’s commercial.”
superpractice.com/features/law-firm-video-production · checked November 7, 2026
- [77]
Managed Ads plans include AI Avatars video credits each month and AI Avatars voice cloning.
“| AI Avatars video credits each month | 300 | 1,500 | 3,000 | ... | AI Avatars voice cloning | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [78]
LawLytics’ pages do not describe AI-made video or an AI avatar of the attorney.
Not publicly disclosed on the pages checked.
lawlytics.com · checked November 7, 2026
- [79]
A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow.
“A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.”
docs.superpractice.com/skills · checked November 8, 2026
- [80]
A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses.
“Once a skill is published, it is used wherever you choose”
docs.superpractice.com/skills · checked November 8, 2026
- [81]
LawLytics’ pages do not describe skills or written procedures a firm writes for its AI to follow.
Not publicly disclosed on the pages checked.
lawlytics.com/content · checked November 8, 2026
- [82]
Every Managed Ads plan includes MCP access.
“| MCP access | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [83]
Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool.
“Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.”
superpractice.com · checked November 7, 2026
- [84]
LawLytics’ pages do not describe MCP access or bringing the firm’s data into ChatGPT or Claude.
Not publicly disclosed on the pages checked.
lawlytics.com · checked November 7, 2026
- [85]
Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails.
“agents following up your leads”
superpractice.com/pricing · checked November 7, 2026
- [86]
Every plan includes a monthly AI credit allowance that meters heavier AI work such as image generation and long content.
“They meter the AI's heavier work, like generating images and writing long content. Every plan includes a monthly credit allowance”
lawlytics.com/pricing · checked November 7, 2026
- [87]
Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot.
“Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.”
superpractice.com · checked November 7, 2026
- [88]
Website plans build and manage the site, service pages, local visibility and measurement foundation.
“Website plans build and manage your site, service pages, local visibility, and measurement foundation.”
superpractice.com/pricing · checked November 7, 2026
- [89]
Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own.
“Superpractice pricing across five offerings”
superpractice.com/pricing · checked November 7, 2026
- [90]
LawLytics describes itself as an AI website platform for law firms.
“The AI website platform that knows your firm and your market”
lawlytics.com · checked November 7, 2026
- [91]
LawLytics describes the account manager for a firm’s marketing as an AI that has read every page of the site.
“Your marketing gets one account manager who has read every page of your site and never gets reassigned. It is an AI”
lawlytics.com/why-lawlytics · checked November 7, 2026
- [92]
LawLytics’ AI terms make the firm solely responsible for reviewing, verifying, editing and approving all AI output before publication.
“You are solely responsible for reviewing, verifying, editing, approving, and monitoring all AI Output before publication”
lawlytics.com/terms · checked November 7, 2026
- [93]
Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team.
“Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.”
superpractice.com/features/inbox · checked November 7, 2026
- [94]
LawLytics’ product page states review requests, a live Google Reviews display and form leads tracked in the same dashboard as the site editor.
“Review requests, a live Google Reviews display, and every form submission tracked as a lead, all in the same dashboard as the editor.”
lawlytics.com/product · checked November 7, 2026
- [95]
The firm delegates routine actions and can require approval for others.
“Delegate routine actions and require approval for others.”
superpractice.com/features/procedures · checked November 7, 2026
- [96]
On website plans, AI credits are pay as you go.
“On website plans, credits are pay as you go.”
superpractice.com/pricing · checked November 7, 2026
- [97]
LawLytics’ AI features run on a proprietary system that uses third-party AI providers, which it requires by contract to keep inputs and outputs confidential and not train on them.
“LawLytics' AI Features run on a proprietary system that uses third-party AI Providers.”
lawlytics.com/terms · checked November 7, 2026
- [98]
Authority and Market Leader include full revenue attribution by practice area and source.
“| Full revenue attribution by practice area + source | — | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [99]
Authority includes priority support and a monthly report.
“Priority support + monthly report”
superpractice.com/pricing · checked November 7, 2026
- [100]
Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area.
“Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.”
superpractice.com/features/attribution · checked November 7, 2026
- [101]
Every website plan includes version history and rollback.
“| Version history + rollback | Yes | Yes | Yes |”
superpractice.com/pricing · checked November 7, 2026
- [102]
Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts.
“Changes only ever reach your firm's own connected Google Ads accounts.”
docs.superpractice.com/google-ads · checked November 8, 2026
- [103]
Under the Classic terms, a firm may take all of its content with it on cancellation, and LawLytics hosting goes offline.
“Upon cancellation, you may take all of your content with you, including all styles, images, videos, and audio files from your site that you own.”
lawlytics.com/agreement · checked November 7, 2026
- [104]
Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately.
“Scale is $4,000/month plus 10% of ad spend over $10k.”
superpractice.com/pricing · checked November 7, 2026
- [105]
Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term.
“There is no annual contract, exit fee, or minimum term.”
superpractice.com/pricing · checked November 7, 2026
- [106]
Monthly billing is month to month; annual billing saves two months.
“Billed month-to-month. Switch to annual to save two months.”
lawlytics.com/pricing · checked November 8, 2026
- [107]
Growth is $299 a month billed monthly, beside $249 a month billed annually.
“Growth $ 299 /mo billed monthly Up to 100 pages”
lawlytics.com/pricing · checked November 8, 2026
- [108]
Growth is $249 a month, billed annually, with up to 100 pages.
“Growth $ 249 /mo billed annually Up to 100 pages”
lawlytics.com/pricing · checked November 7, 2026
- [109]
Monthly billing is month to month; annual billing is a one-year commitment with a larger AI credit allocation.
“Monthly billing runs month to month. Annual billing is a one-year commitment and comes with a larger AI credit allocation.”
lawlytics.com/pricing · checked November 7, 2026
- [110]
Pro is open only to Legacy Members moving from Classic, and Elite is not yet open to any clients.
“Pro is open now only to Legacy Members moving from Classic, and Elite is not yet open to any clients”
lawlytics.com/pricing · checked November 7, 2026
- [111]
Presence is for firms ready to replace a dated site with a fast, credible presence built around their core services.
“For firms ready to replace a dated site with a fast, credible presence built around their core services.”
superpractice.com/pricing · checked November 7, 2026
- [112]
Market Leader is for multi-location firms that need a complete website footprint, priority changes and hands-on management.
“For multi-location firms that need a complete website footprint, priority changes, and hands-on management across every market.”
superpractice.com/pricing · checked November 7, 2026
- [113]
Launch is for solo attorneys who are just starting out.
“For solo attorneys who are just starting out.”
superpractice.com/pricing · checked November 7, 2026
- [114]
Scale is for firms ready to own their market across every channel.
“For serious firms ready to own their market across every channel, powered by AI and guided by human experts.”
superpractice.com/pricing · checked November 7, 2026
- [115]
LawLytics’ AI terms limit use to the owner or an authorized employee or agent of a United States based law practice.
“the owner or authorized employee or agent of a United States based law practice”
lawlytics.com/terms · checked November 7, 2026
- [116]
LawLytics’ homepage title calls it the AI-native marketing platform for law firms, for any practice area and any state.
“The AI-native marketing platform for law firms. Any practice area, any state.”
lawlytics.com · checked November 7, 2026
- [117]
LawLytics says most firms start on Starter, a site for referred clients, and move up to compete for new matters in search.
“Most firms start here, with a site that makes a great impression on referred clients. Move up when you want to compete for new matters in search.”
lawlytics.com/pricing · checked November 7, 2026
- [118]
To avoid the next charge a firm must cancel at least five business days before the end of its billing cycle, and prepaid fees are non-refundable.
“To avoid being charged for the next billing cycle, you must cancel at least five (5) business days before the end of your current billing cycle. ... All prepaid Fees are non-refundable”
lawlytics.com/terms · checked November 7, 2026
- [119]
Website plans are month-to-month like every other Superpractice plan.
“It is month-to-month like everything else, so you stay for the results rather than the contract.”
superpractice.com/pricing · checked November 7, 2026
- [120]
Once a firm owns its website, Superpractice hands over the site files and source code, the content and media, and any domain it registered, on written request.
“the website's site files and source code, as a ZIP archive in a form reasonably suitable for hosting with a provider you choose”
superpractice.com/terms · checked November 9, 2026
Ranked lists that include LawLytics
All 22 lists- Best law firm SEO companies8 ranked
- Best law firm website design companies8 ranked
- Best AI for law firms11 ranked
See Superpractice’s plans and published results, or book a demo to see how it would grow your firm.