Superpractice vs FirmPilot

FirmPilot is a legal-only AI marketing platform. Superpractice is a law firm growth company with its own CRM and AI agents.

Checked Nov 7, 2026131 citationsBy the Superpractice team
We compete with FirmPilotRead the disclosure
Superpractice publishes this comparison and competes with FirmPilot. Superpractice has no customer, partner or affiliate relationship with FirmPilot. Information about FirmPilot comes only from its own pages, cited by number and checked November 7, 2026. The verdict is our opinion, and we didn’t test FirmPilot.We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.How we compare
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Ask your AI about this comparison

An attorney at a walnut standing desk reaching for a coffee beside floor-to-ceiling glass at dusk, blurred by a slow shutter

The short answer

Superpracticeassessmenthow we judge
Choose Superpractice if you want
  • Month to month on every plan, with no minimum term8
  • AI agents working each lead alongside your team, in its CRM9,10
  • Voice agents that answer 24/7 and call new leads in seconds11,12
Choose FirmPilot if you want
  • Rival firms’ activity crawled every 90 minutes1
  • A flat fee that doesn’t rise with your ad spend2,3,4
  • A legal-trained AI engine of its own, patents pending5,6,7

The tradeoffFirmPilot’s AI writes, publishes and optimizes your marketing on a 6 or 12 month agreement. Superpractice is one system. Its AI also works each inquiry alongside your team, in its own CRM, month to month. You can build on it in any AI tool.5,13,14,9,10,8,15,16,17

Your firm

Which one fits your firm?

Superpracticeassessmenthow we judge
AI and technology
Marketing and growth
Service and terms
Your resultSuperpracticeassessment
The differences

Where each company wins. Each point cites both companies.

  • Superpractice is month to month on every plan.

    You can cancel anytime, with no annual contract, exit fee or minimum term. FirmPilot starts with a 6-month agreement, or 12 months for added savings.8,18,14

    See Superpractice pricing→

  • Superpractice’s AI keeps working after the click.

    FirmPilot’s AI runs and adjusts your marketing, and links results to retained clients through your CRM. Superpractice includes its own CRM, where AI agents call, text and email leads toward a booked meeting alongside your team.13,19,10,9,20

    Explore Procedures→

  • Voice agents answer 24/7 and call new leads within seconds.

    Superpractice’s voice agents run on the latest voice models and handle interruptions naturally. FirmPilot’s pages don’t describe a voice agent or AI call answering.11,12,21

    Explore AI voice agents→
Services

What you get from each company.

Which jobs Superpractice and FirmPilot state they cover
JobSuperpracticeFirmPilot
Paid searchOffered[52]Offered[53]
Meta and paid socialOffered[52]Offered[40]
SEO and contentOffered[54]Offered[55]
AI search visibilityOffered[56]Offered[37]
Website buildOffered[57]Not publicly disclosed[58]
Landing pagesOffered[59]Offered[60]
AI agents alongside your teamOffered[9]Not publicly disclosed[43]
AI voice agentsOffered[61][62]Not publicly disclosed[21]
A CRM included in the engagementOffered[10]Not publicly disclosed[47]
Signed or retained clients traced to sourceOffered[63]Offered[46]
Regular strategy reviewsOffered[64][65]Offered[66]
OfferedNot offeredNot publicly disclosedCould not confirm from public pages

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

AI

Where each company puts AI to work.

Which jobs Superpractice and FirmPilot state they cover
JobSuperpracticeFirmPilot
AI agents that call, text and email a lead toward a booked meetingOffered[9][20]Not publicly disclosed[43]
AI voice agents answering inbound calls 24/7Offered[61][11]Not publicly disclosed[21]
AI lead scoring on every contactOffered[67]Not publicly disclosed[68]
A daily AI audit of the Google Ads accountOffered[69]Offered[70][53]
AI revenue forecasting from the firm’s pipeline historyOffered[71][72]Not publicly disclosed[73]
An AI executive assistant for the attorneyOfferedBeta[74]Not publicly disclosed[75]
AI meeting intelligence on the firm’s sales meetingsOffered[76]Not publicly disclosed[77]
AI-made video with the attorney’s avatarOffered[78][79]Not publicly disclosed[80]
AI search visibility work for the firm’s pagesOffered[56]Offered[37][55]
Skills written by the firm that the AI followsOffered[81][82]Not publicly disclosed[83]
The firm’s skills and data in ChatGPT, Claude, Claude Code or CodexOffered[84][85][15][16]Not publicly disclosed[86]
AI credits, calling minutes and texts included in the planOffered[87]Not publicly disclosed[88]
OfferedNot offeredNot publicly disclosedCould not confirm from public pagesBetaBeta means an early version, not yet open to every firm.

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

SuperpracticeassessmentSuperpractice is the more AI-native option here. FirmPilot’s AI writes content, tunes your ads daily, preps pages for AI answers and watches rivals. Superpractice adds AI agents and voice agents that work alongside your team, and video ads starring your AI avatar. It plugs your firm’s skills and data into Claude, ChatGPT and Codex, tools their makers keep improving.55,70,37,1,9,11,84,85,81,15,16,89,43,21,83,86,17,47

Details

How Superpractice and FirmPilot compare, point by point.

Superpractice and FirmPilot compared criterion by criterion, from each company’s own pages
CriterionSuperpracticeFirmPilot
Category and scopeA law firm growth company. It runs your ads and also offers websites, SEO and AI voice agents.[90][91]A legal-only AI marketing platform. Its AI writes your content, builds your search presence and runs your ads.[5][32]
Service modelOn Momentum, a full marketing department powered by AI and guided by human experts. Your fee covers strategy, creative and campaign management.[92][93]Software that runs 24/7 with little input once set up. Every client gets a dedicated success manager.[94][33][34]
Paid mediaGoogle, Meta, Local Services and OpenAI Ads. Launch covers one and Momentum all four. Superpractice also manages Microsoft Ads. AI audits your Google Ads account every morning.[52][69][95]Paid search tuned daily by legal AI agents, with no percentage fee on ad spend. LinkedIn, Facebook and Instagram campaigns too. Its pages don’t mention Local Services Ads.[53][70][4][40]
SEO and content4 to 12 human-reviewed articles a month, each checked by a human editor. Site health checks, schema and backlink monitoring come on every plan, and link building on Market Leader.[54][96][97][98][99][100][101]AI-written posts, service pages and local landing pages with quality checks, plus link building and local SEO. Its pages don’t describe an editor on each piece.[55][102][103][38][39][104]
AI search visibilityWork to get your pages cited in ChatGPT, Gemini and AI Overviews. Attribution counts the clients and revenue AI search brings you.[56][105]Gets your site and content ready to be cited by ChatGPT and Google AI Overviews. Its pages don’t say how citations are measured.[37]
Websites, creative and landing pagesLanding pages come with every ads plan. Video ads star your AI avatar, with monthly video credits and voice cloning. Websites are built and hosted for you.[59][89][78][79][57]Landing pages built to convert paid clicks, and tuning of your existing site, which must run on WordPress. It doesn’t list website builds.[60][106][58]
Conversion and intakeBooking pages and a shared inbox for calls, texts and emails. Monthly AI credits and calling minutes power the agents.[107][108][109][87]Landing pages screen out poor leads, and it learns from your intake team which leads signed. Its pages don’t mention answering, booking or follow-up.[110][111][112]
AI agents alongside your teamAI agents call, text and email leads toward a booked meeting, within approvals you set. Your firm’s skills guide them and work in any AI tool that speaks MCP.[9][20][113][81][15][16]AI agents run and adjust your content, links, ad bids and competitor watch. Its pages don’t describe agents that contact your leads.[13][53][43]
AI voice agentsVoice agents answer 24/7 on the latest voice models, with natural pacing and real interruption handling.[12][11]FirmPilot’s pages do not describe this[21]
CRM, platform and integrationsIts own CRM comes with lead scoring, integrations and MCP access. Your team’s Claude or ChatGPT can work in Clio through the Clio assistant.[10][67][114][84][115]Connects to your CRM and intake systems, with help on custom integrations. Its pages don’t describe a CRM of its own.[19][116][47]
AttributionEvery signed client traced to its source across 48 channels, with cost per signed client, in its own CRM.[44][45][63][10]Traces a retained client to the search that started it once your CRM is connected. It also uses offline conversion tracking and your intake team’s feedback.[46][110][111]
ReportingLive dashboards and AI performance reports, with revenue forecasting on Scale.[64][71]Live dashboards for leads, rankings, ad results and ROI. You don’t wait for monthly reports.[35][117]
Data and asset ownershipA website is yours after 12 paid months or a buyout, and SEO articles are yours on delivery. Google Ads run in your own accounts.[51][118][119]Its blog says sites run on WordPress, so you keep your site and domain. Its pages don’t say who owns the ad accounts, content or data when you leave.[49][120]
Onboarding and setupSuperpractice moves your active campaigns and sets up attribution and intake routing. Most firms are fully live within 5 business days.[121][122]An onboarding specialist readies your site, with timing based on the work. It handles the move from your old vendor, then its agents start work.[123][42][124]
Strategy cadenceA dedicated strategist and monthly strategy calls from Momentum. Scale adds a quarterly growth plan.[65]A dedicated success manager, regular strategy reviews and content approvals. No account-management calls are needed, and no meeting schedule is stated.[34][66][125]
Pricing and termsPublished and month to month, with no exit fee. Plans run $997 to $4,000 a month, and Scale adds 10% of ad spend over $10,000.[27][8]Published flat fees from $4,250 to $9,250 a month, no ad spend markup. You sign for 6 or 12 months. A month-to-month option, setup fees and notice terms aren’t disclosed.[26][2][3][14][48]
Best-fit customerPlans for solo attorneys starting out, established firms new to marketing and firms ready to own their market.[126][127][128]Firms of every size, from solos without a marketing team to firms across several regions and practice groups.[36][129]

What changes if you switch between them?

The terms differ, so timing comes first. FirmPilot asks for 6 or 12 months, and Superpractice is month to month. Get in writing what leaves with you before you give notice to either.

What should you ask before you choose either one?

What is the term, and what does it cost to leave early?

FirmPilot asks for 6 or 12 months, and Superpractice is month to month. Ask each for the notice period and any early exit terms in writing.

Who works each inquiry after the click, and in which tool?

Neither company replaces your judgment on which clients to take. Know whether inquiries land in your own CRM or one the provider includes, and what AI agents do there.

Will we see signed clients and fees by source, or leads and rankings?

Ask for a sample report from a firm like yours. Ask what attribution needs from your side and which channels reach signed cases today.

Who owns the website, ad accounts, content and data?

Get it in writing. Include what you take with you if you leave, and in what format.

Does the fee include ad spend, and how is spend billed?

FirmPilot charges no percentage of ad spend. Superpractice’s Scale plan adds 10% of spend over $10,000. Ask whether you pay the platforms directly, and what the first 90 days cost.

Who reviews content before it goes live?

Ask who checks each page for accuracy, state bar rules and firm voice. Ask whether your team approves before anything publishes.

How did we compare them?

We read each company’s current pages and recorded the information on them with its source, date and exact wording. Then we compared them on the same criteria we use for every page. The full method is on how we compare. Reviewed by the Superpractice team.

Limitations

  • Built only from each company’s public pages on the date shown. We didn’t test FirmPilot’s platform, and Superpractice has no customer, partner or affiliate relationship with FirmPilot.
  • Superpractice publishes this page and competes with FirmPilot.
  • Results FirmPilot reports about itself aren’t shown, and neither are third-party reviews. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
  • FirmPilot’s pricing page lists plan fees, but its SEO FAQ says costs depend on scope. The page quotes the published fees and term, and FirmPilot can say which page governs.
  • Services, prices and terms change. Where FirmPilot doesn’t publish a detail, the page says so rather than guess.
  • Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

Change log

  • First draft for review.
  • Added Superpractice skills, MCP access for Claude Code and Codex, and the Clio assistant. Searched FirmPilot’s pages for skills a firm writes for its AI. Credited Superpractice’s AI article writing in the content fit row. Added Superpractice’s one-system design.
  • The fit rows now list only real differences, balanced by side, three each.
  • The differences section now shows where each company wins, with the same number of points for each.
  • The verdict cards now list only real differences, three for each company.

Corrections

Spot an error? with the page, the sentence and a source, or email our corrections inbox. Named companies are welcome to use the same route. Each correction is logged on the page.

Cite this comparison

Superpractice team. Superpractice vs FirmPilot (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-firmpilot
Markdown version for AI tools ↗

Built only from each company’s own public pages, with every source linked.

Sources

131 citations, each from the named company’s own page, with the words it rests on and the date we checked it.

  1. [1]

    FirmPilot states its Competitive Blueprinting crawls competitor activity every 90 minutes.

    “We crawl competitor activity every 90 minutes to map your marketing landscape, uncover untapped SEO, GEO, and ad opportunities, and keep you one step ahead.”

    firmpilot.com/services · checked November 7, 2026

  2. [2]

    FirmPilot describes its pricing as flat monthly subscription fees.

    “flat monthly subscription fees that allow firms to immediately reduce marketing overhead and the need for multiple vendors.”

    firmpilot.com/pricing · checked November 7, 2026

  3. [3]

    FirmPilot states it charges a flat monthly fee with no ad spend markup.

    “FirmPilot charges a flat monthly fee with no ad spend markup.”

    firmpilot.com/services · checked November 7, 2026

  4. [4]

    FirmPilot states it does not charge a percentage fee on ad spend.

    “We also don’t charge a percent fee on ad spend, so your PPC dollars go fully to ads.”

    firmpilot.com/services/ppc · checked November 7, 2026

  5. [5]

    FirmPilot describes itself as legal-trained AI that writes the firm’s content, builds authority in search and AI answers, and places its ads.

    “Legal-trained AI that uses real-time competitive intel to write your content, build authority in search and AI answers, and put your ads in front of high-intent clients.”

    firmpilot.com · checked November 7, 2026

  6. [6]

    FirmPilot states it runs on a proprietary AI engine built for legal marketing, and its site links to a client application.

    “FirmPilot runs on a proprietary AI engine built specifically for legal marketing.”

    firmpilot.com/how-firmpilot-works · checked November 7, 2026

  7. [7]

    FirmPilot states its AI Legal Marketing Engine is protected by pending patents.

    “FirmPilot’s AI Legal Marketing Engine is protected by pending patents and represents the cutting edge of legal marketing technology.”

    firmpilot.com · checked November 7, 2026

  8. [8]

    Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term.

    “There is no annual contract, exit fee, or minimum term.”

    superpractice.com/pricing · checked November 7, 2026

  9. [9]

    Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets.

    “They call, text, email, and follow up toward your goals”

    superpractice.com/features/procedures · checked November 7, 2026

  10. [10]

    Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform.

    “Superpractice AI-native CRM + client-acquisition platform”

    superpractice.com/pricing · checked November 7, 2026

  11. [11]

    Voice agents pick up 24/7 and call new leads in seconds.

    “Agents pick up 24/7 and call new leads in seconds.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

  12. [12]

    Superpractice’s voice agents are built on the latest voice models, with natural pacing and real interruption handling.

    “Built on the latest voice models with natural pacing and real interruption handling. Most callers never realize they were not talking to a person.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

  13. [13]

    FirmPilot describes AI agents purpose-built for legal marketing that execute, monitor and adjust marketing automatically.

    “FirmPilot replaces that entire workflow with AI agents purpose-built for legal marketing that execute, monitor, and adjust automatically.”

    firmpilot.com/services · checked November 7, 2026

  14. [14]

    FirmPilot states clients start with a 6-month agreement or commit to 12 months for added savings.

    “You can start with a 6-month agreement or commit to 12 months for added savings. Many clients begin at 6 months and extend once they see the results.”

    firmpilot.com/services/seo · checked November 7, 2026

  15. [15]

    A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts.

    “can be listed and read, and show up as ready-made prompts”

    docs.superpractice.com/skills · checked November 8, 2026

  16. [16]

    Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm.

    “CLI tools (Claude Code, Codex) authenticate with an API key instead.”

    docs.superpractice.com/mcp · checked November 8, 2026

  17. [17]

    Superpractice describes itself as one client acquisition operating system, run by AI and experts.

    “One client acquisition operating system, run by AI and experts.”

    superpractice.com · checked November 8, 2026

  18. [18]

    A firm can cancel anytime and Superpractice winds down its campaigns.

    “You can cancel anytime, and we will wind down your campaigns cleanly.”

    superpractice.com/pricing · checked November 7, 2026

  19. [19]

    FirmPilot states it integrates with the firm’s CRM and intake systems to connect marketing to retained clients.

    “FirmPilot integrates with your CRM and intake systems to connect marketing performance directly to retained clients.”

    firmpilot.com/practice-area/mid-to-large-law · checked November 7, 2026

  20. [20]

    The firm chooses each goal, from a booked meeting to a signed engagement.

    “Choose what you want to happen, from a booked meeting to a signed engagement.”

    superpractice.com/features/procedures · checked November 7, 2026

  21. [21]

    FirmPilot’s pages do not describe an AI voice agent or AI call answering.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

  22. [22]

    FirmPilot states that when a competing firm changes its rankings, ads or content, its system detects the change and adjusts the firm’s strategy.

    “FirmPilot detects it and adjusts your strategy accordingly”

    firmpilot.com/services · checked November 9, 2026

  23. [23]

    Superpractice looks at the ads of each competitor a firm tracks when it is added, and every week after that.

    “The first look runs straight away, and after that every week.”

    docs.superpractice.com/social-competitors · checked November 9, 2026

  24. [24]

    Superpractice’s local search scan runs again every Monday and reads the competitors’ Google profiles.

    “Every Monday ... every search is scanned again, the competitors' Google profiles are read”

    docs.superpractice.com/seo-local · checked November 9, 2026

  25. [25]

    Superpractice’s pages describe weekly competitor checks and refreshes on request. They do not describe hourly or continuous competitor monitoring.

    Not publicly disclosed on the pages checked.

    docs.superpractice.com/social-competitors docs.superpractice.com/seo-competitor-intel docs.superpractice.com/seo-local superpractice.com/features/ai-cmo · checked November 9, 2026

  26. [26]

    FirmPilot publishes three plans, Lite at $4,250, Firm at $6,900 and Premium at $9,250 a month.

    “Lite $4,250 per month ... Firm $6,900 per month ... Premium $9,250 per month”

    firmpilot.com/pricing · checked November 7, 2026

  27. [27]

    Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately.

    “Scale is $4,000/month plus 10% of ad spend over $10k.”

    superpractice.com/pricing · checked November 7, 2026

  28. [28]

    Managed Ads plans are sized by managed ad spend, up to $3,000 a month on Launch, $3,000 to $10,000 on Momentum and $10,000 and above on Scale.

    “| Managed ad spend | Up to $3,000/mo | $3,000–$10,000/mo | $10,000+/mo |”

    superpractice.com/pricing · checked November 7, 2026

  29. [29]

    FirmPilot states its AI searches more than five million pieces of legal content to create content.

    “Our proprietary AI technology searches 5M+ pieces of real legal content including cases, legislation, legal news and more to build your authority and create content that gets you seen.”

    firmpilot.com/services · checked November 7, 2026

  30. [30]

    Superpractice’s AI features run on models from outside AI model providers, and only providers with zero-data-retention agreements can serve its text AI requests.

    “Only model providers with zero-data-retention agreements can serve those requests.”

    docs.superpractice.com/data-retention · checked November 9, 2026

  31. [31]

    Superpractice’s pages do not describe AI trained on a library of legal content, or patents on its AI.

    Not publicly disclosed on the pages checked.

    superpractice.com docs.superpractice.com/data-retention · checked November 9, 2026

  32. [32]

    FirmPilot states it is built for legal marketing across all practice areas.

    “FirmPilot is built for legal marketing across all practice areas.”

    firmpilot.com/practice-area/solo-law-firms · checked November 7, 2026

  33. [33]

    FirmPilot states it is built to run with minimal input from the firm once practice areas, locations and goals are configured.

    “FirmPilot is built to run with minimal input from you. Once your practice areas, locations, and goals are configured, our AI executes and iterates continuously.”

    firmpilot.com/practice-area/solo-law-firms · checked November 7, 2026

  34. [34]

    FirmPilot states every client gets a dedicated success manager.

    “Every FirmPilot client gets a dedicated success manager who ensures your AI strategy aligns with your firm’s goals.”

    firmpilot.com/how-firmpilot-works · checked November 7, 2026

  35. [35]

    FirmPilot states its dashboards track ROI in real time, with no monthly reports to wait on.

    “Our no-nonsense dashboards let you easily track ROI and measure the impact of every dollar you’ve spent, all in real time. No spreadsheets. No waiting on monthly reports.”

    firmpilot.com/services · checked November 7, 2026

  36. [36]

    FirmPilot states it works for law firms of all sizes, including solo practitioners, without a dedicated marketing team.

    “FirmPilot works for law firms of all sizes, including solo practitioners. The platform is built to operate without a dedicated marketing team.”

    firmpilot.com/practice-area/solo-law-firms · checked November 7, 2026

  37. [37]

    FirmPilot states it prepares the firm’s site and content for Generative Engine Optimization so the firm is cited by ChatGPT and Google AI Overviews.

    “We prepare your website and content for Generative Engine Optimization (GEO), ensuring your firm is cited, quoted, and recommended by AI systems such as ChatGPT and Google’s AI Overviews.”

    firmpilot.com/services/seo · checked November 7, 2026

  38. [38]

    FirmPilot states its AI supports link building and identifies outreach opportunities.

    “FirmPilot’s AI supports link building with high-quality, shareable content that attracts backlinks from legal directories, local sites, and trusted publications.”

    firmpilot.com/services/seo · checked November 7, 2026

  39. [39]

    FirmPilot states it optimizes the Google Business Profile, builds local citations and targets location-specific keywords.

    “FirmPilot optimizes your Google Business Profile, builds local citations, and targets location-specific keywords”

    firmpilot.com/services/seo · checked November 7, 2026

  40. [40]

    FirmPilot lists LinkedIn, Facebook and Instagram campaigns among its services.

    “LinkedIn, Facebook, and Instagram campaigns that amplifies your brand and positions your firm as an authority in your practice area.”

    firmpilot.com/services · checked November 7, 2026

  41. [41]

    FirmPilot states it is a Google Partner with a team certified on Google’s platforms.

    “As a Google Partner, our ad management practices have been vetted and our team on has been certified on Google’s platforms.”

    firmpilot.com/about-us · checked November 7, 2026

  42. [42]

    FirmPilot states it handles the transition across the Google Business Profile, analytics, ad accounts and CMS when a firm switches from another vendor.

    “We handle the transition across your Google Business Profile, analytics, ad accounts, and CMS.”

    firmpilot.com/practice-area/small-law-firms · checked November 7, 2026

  43. [43]

    FirmPilot’s pages do not describe AI agents that call, text or email a lead toward a booked meeting alongside the firm’s team.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

  44. [44]

    Every signed client is traced back to the original source.

    “Every signed client, traced back to the original source”

    superpractice.com/features/attribution · checked November 7, 2026

  45. [45]

    Attribution recognizes 48 channels, including AI search referrals.

    “48 channels recognized, including AI search referrals.”

    superpractice.com/features/attribution · checked November 7, 2026

  46. [46]

    FirmPilot states a retained client can be traced back to the search that started it once the firm’s CRM or intake system is integrated.

    “Integrate with your CRM or intake system and you can trace a retained client back to the exact search that started it.”

    firmpilot.com/practice-area/solo-law-firms · checked November 7, 2026

  47. [47]

    FirmPilot’s pages do not describe a CRM, inbox or booking tool of its own.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

  48. [48]

    FirmPilot’s pages do not state a month-to-month option, setup fees or cancellation notice terms.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

  49. [49]

    FirmPilot states client websites run on WordPress so the firm keeps the site and the domain regardless of who manages the marketing.

    “Client websites run on WordPress, so your firm keeps the site and the domain regardless of who manages the marketing.”

    firmpilot.com/blog/personal-injury-lawyer-marketing · checked November 7, 2026

  50. [50]

    Under the Terms, a firm owns its website after 12 consecutive paid months on a Website plan, or sooner by paying a buyout. Until then the site is licensed to the firm while it subscribes.

    “You own your website after twelve (12) consecutive paid months on a Website plan, or sooner by paying the buyout described in Appendix B”

    superpractice.com/terms · checked November 9, 2026

  51. [51]

    A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data.

    “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.”

    superpractice.com/pricing · checked November 9, 2026

  52. [52]

    Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum.

    “Google Ads, Meta Ads, LSAs, OpenAI Ads”

    superpractice.com/pricing · checked November 7, 2026

  53. [53]

    FirmPilot states legal-specific AI agents optimize PPC bidding, targeting and ad creative automatically.

    “We use legal-specific AI agents to automatically optimize bidding, targeting, and ad creative, ensuring your budget goes toward clicks that actually convert.”

    firmpilot.com/services/ppc · checked November 7, 2026

  54. [54]

    The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles.

    “Foundation — $1,750/mo”

    superpractice.com/pricing · checked November 9, 2026

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    FirmPilot states its AI creates content for the firm’s practice areas, location and client needs, optimized for search and AI results.

    “Optimized for search and AI results, FirmPilot’s AI creates content specific to your practice areas, location, and client needs.”

    firmpilot.com/services/seo · checked November 7, 2026

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    SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads.

    “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages”

    superpractice.com/pricing · checked November 7, 2026

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    A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform.

    “A law firm website designed, built, hosted, and maintained on the Superpractice platform.”

    superpractice.com/pricing · checked November 9, 2026

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    FirmPilot’s pages do not list website design or a website build as a service.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    Every Managed Ads plan includes landing pages.

    “| High-converting landing pages | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    FirmPilot states it sends paid clicks to conversion-optimized landing pages.

    “Conversion-optimized landing pages Send clicks to landing pages designed to convert visitors into clients.”

    firmpilot.com/services/ppc · checked November 7, 2026

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    AI Voice Agents are sold separately from the Managed Ads plan fee.

    “AI Voice Agents are sold separately.”

    superpractice.com/pricing · checked November 7, 2026

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    The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each.

    “| Starter | $250/mo | 100 minutes | $2.00/min |”

    superpractice.com/pricing · checked November 9, 2026

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    Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking.

    “| First-touch & last-touch attribution | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.

    “| AI performance reports | Monthly | Monthly | Weekly |”

    superpractice.com/pricing · checked November 7, 2026

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    Momentum and Scale include a dedicated strategist and monthly strategy calls; Scale adds a quarterly executive growth plan.

    “| Monthly strategy calls | — | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    FirmPilot states clients have regular strategy reviews, content approvals and dashboard access.

    “You’ll have regular strategy reviews, content approvals, and access to performance dashboards to stay in the loop without being in the weeds.”

    firmpilot.com/services/seo · checked November 7, 2026

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    Leads are graded A to F and scored for momentum.

    “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.”

    superpractice.com/features/lead-scoring · checked November 7, 2026

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    FirmPilot’s pages do not describe lead scoring as a FirmPilot capability.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition.

    “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.”

    superpractice.com/features/google-ads · checked November 7, 2026

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    FirmPilot states its automations refine bidding and targeting daily.

    “refining bidding and targeting daily with real conversion signals and behavioral intent”

    firmpilot.com/services/ppc · checked November 7, 2026

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    Revenue forecasting is included in the Scale plan.

    “| Revenue forecasting | — | — | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal.

    “Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.”

    superpractice.com/features/sales-intelligence · checked November 7, 2026

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    FirmPilot’s pages do not describe revenue forecasting from the firm’s pipeline.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice.

    “Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.”

    superpractice.com/features/ai-assistant · checked November 7, 2026

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    FirmPilot’s pages do not describe an AI executive assistant for the attorney.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

  76. [76]

    Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team.

    “Every meeting scored against your own playbook, and every pattern turned into coaching for your team.”

    superpractice.com/features/meeting-intelligence · checked November 7, 2026

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    FirmPilot’s pages do not describe meeting recording or meeting intelligence on the firm’s sales meetings.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    Every Managed Ads plan includes AI Avatars video credits each month, 300 on Launch, 1,500 on Momentum and 3,000 on Scale.

    “| AI Avatars video credits each month | 300 | 1,500 | 3,000 |”

    superpractice.com/pricing · checked November 7, 2026

  79. [79]

    Every Managed Ads plan includes AI Avatars voice cloning.

    “| AI Avatars voice cloning | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    FirmPilot’s pages do not describe AI-made video or an attorney avatar.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow.

    “A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.”

    docs.superpractice.com/skills · checked November 8, 2026

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    A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses.

    “Once a skill is published, it is used wherever you choose”

    docs.superpractice.com/skills · checked November 8, 2026

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    FirmPilot’s pages do not describe skills, playbooks or instructions a firm writes for its AI to follow.

    Not publicly disclosed on the pages checked.

    firmpilot.com · checked November 8, 2026

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    Every Managed Ads plan includes MCP access.

    “| MCP access | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool.

    “Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.”

    superpractice.com · checked November 7, 2026

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    FirmPilot’s pages do not describe MCP access or a connector to ChatGPT or Claude for the firm’s data.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails.

    “agents following up your leads”

    superpractice.com/pricing · checked November 7, 2026

  88. [88]

    FirmPilot’s pages do not describe AI credits, calling minutes or texts included in a plan.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot.

    “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.”

    superpractice.com · checked November 7, 2026

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    Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client.

    “Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own.

    “Superpractice pricing across five offerings”

    superpractice.com/pricing · checked November 7, 2026

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    Momentum is described as a full marketing department, powered by AI and guided by human experts.

    “A full marketing department, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

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    Managed Ads plan fees cover the platform, AI-powered campaign optimization, strategy, creative and management.

    “Our plan fee covers the platform, AI-powered campaign optimization, strategy, creative, and management”

    superpractice.com/pricing · checked November 7, 2026

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    FirmPilot describes itself as a software-driven solution that operates 24/7.

    “FirmPilot is a software-driven solution that operates 24/7, optimizing your digital presence continuously.”

    firmpilot.com/services/seo · checked November 7, 2026

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    Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login.

    “If Superpractice manages your Microsoft Ads”

    docs.superpractice.com/microsoft-ads · checked November 8, 2026

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    The SEO + AI Search Foundation plan includes 4 done-for-you, human-reviewed SEO articles each month; Authority 8 and Market Leader 12.

    “4 done-for-you, human-reviewed SEO articles each month”

    superpractice.com/pricing · checked November 7, 2026

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    A human editor reviews each AI-produced article for quality, accuracy, structure and firm voice before the firm’s final review.

    “A human editor then reviews the work for quality, accuracy, structure, and firm voice before we send it to your firm for final review.”

    superpractice.com/pricing · checked November 7, 2026

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    Every SEO + AI Search plan includes a site health check that merges overlapping pages and fixes internal links, quarterly on Foundation and monthly on Authority and Market Leader.

    “Site health check: overlapping pages merged, internal links, and rankings”

    superpractice.com/pricing · checked November 8, 2026

  99. [99]

    Every SEO + AI Search article goes through a keyword coverage, metadata, schema, linking and readability checklist.

    “Keyword coverage, metadata, schema, linking, and readability checklist”

    superpractice.com/pricing · checked November 8, 2026

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    Every SEO + AI Search plan monitors the firm’s backlink profile, new and lost links and broken links.

    “Backlink profile, new and lost links, and broken-link monitoring”

    superpractice.com/pricing · checked November 8, 2026

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    The Market Leader SEO + AI Search plan includes backlink and directory listing building.

    “Backlink and directory listing building”

    superpractice.com/pricing · checked November 7, 2026

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    FirmPilot states the content includes blog posts, service pages, FAQs and local landing pages.

    “This includes blog posts, service pages, FAQs, and local landing pages that are legally appropriate, keyword-focused, and built to convert.”

    firmpilot.com/services/seo · checked November 7, 2026

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    FirmPilot states its content meets Google’s quality standards through legal intelligence combined with quality checks.

    “FirmPilot ensures your firm’s marketing meets Google’s quality standards by combining robust legal intelligence with quality checks.”

    firmpilot.com/how-firmpilot-works · checked November 7, 2026

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    FirmPilot’s pages do not describe a human editor reviewing each piece of AI-created content before it reaches the firm.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area.

    “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.”

    superpractice.com/features/attribution · checked November 7, 2026

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    FirmPilot states its platform works only with WordPress sites and can manage a migration.

    “Our platform works exclusively with WordPress because of its superior SEO performance and compatibility with Google’s standards. If needed, we can manage a seamless migration for you.”

    firmpilot.com/how-firmpilot-works · checked November 7, 2026

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    Every Managed Ads plan includes Superpractice scheduling with branded booking pages.

    “| Superpractice® Scheduling | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  108. [108]

    Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books.

    “Branded pages, live calendar sync, and agents that know about every meeting the second it books.”

    superpractice.com/features/booking · checked November 7, 2026

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    Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team.

    “Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.”

    superpractice.com/features/inbox · checked November 7, 2026

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    FirmPilot states campaign landing pages filter unqualified users and lead quality is monitored through client feedback and offline conversion tracking.

    “Each page is custom-built for its campaign to filter unqualified users. Lead quality is continually monitored through client feedback and offline conversion tracking.”

    firmpilot.com/services/ppc · checked November 7, 2026

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    FirmPilot states it works with the firm’s intake team to learn which leads became opportunities or signed cases.

    “We work closely with your intake team to determine which leads turned into real opportunities or signed cases.”

    firmpilot.com/services/ppc · checked November 7, 2026

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    FirmPilot’s pages do not describe call answering, live chat, booking, texting or follow-up with inquiries as a FirmPilot service.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    The firm delegates routine actions and can require approval for others.

    “Delegate routine actions and require approval for others.”

    superpractice.com/features/procedures · checked November 7, 2026

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    Every Managed Ads plan includes CRM integrations, Zapier integrations and inbound and outbound webhooks.

    “| CRM integrations | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    The Clio assistant lets the firm’s Claude or ChatGPT read and work in its Clio Manage account through Superpractice.

    “The Clio assistant connects your firm's Clio Manage account to Claude or ChatGPT through Superpractice.”

    docs.superpractice.com/clio-assistant · checked November 8, 2026

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    FirmPilot states it works with a wide range of CRM and intake systems and can assist with custom integrations.

    “Yes, FirmPilot works with a wide range of CRM and intake systems. If needed, our technical team can assist with custom workflows or reporting integrations.”

    firmpilot.com/services/seo · checked November 7, 2026

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    FirmPilot states the dashboard shows lead volume, keyword rankings, ad performance and ROI indicators.

    “Your dashboard includes clear metrics on lead volume, keyword rankings, ad performance, and ROI indicators.”

    firmpilot.com/how-firmpilot-works · checked November 7, 2026

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    Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first.

    “Articles we deliver are yours, and the ones published on your site stay there.”

    superpractice.com/pricing · checked November 9, 2026

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    Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts.

    “Changes only ever reach your firm's own connected Google Ads accounts.”

    docs.superpractice.com/google-ads · checked November 8, 2026

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    FirmPilot’s pages do not state who owns the ad accounts, content or data when an engagement ends, or what leaves with the firm.

    Not publicly disclosed on the pages checked.

    firmpilot.com/sitemap_index.xml · checked November 7, 2026

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    When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing.

    “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice says most firms moving from another agency are fully live within 5 business days.

    “Most firms are fully live within 5 business days.”

    superpractice.com/pricing · checked November 7, 2026

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    FirmPilot states a dedicated onboarding specialist readies the site, with timing depending on the work required.

    “Our dedicated onboarding specialist will ensure your new or existing site is ready for optimal SEO performance. Timing will depend on how much work is required for optimization.”

    firmpilot.com/services/seo · checked November 7, 2026

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    FirmPilot states its team walks the firm through configuration and strategic onboarding, then its agents start executing.

    “Our team walks you through configuration and strategic onboarding, then our agents start executing”

    firmpilot.com/practice-area/mid-to-large-law · checked November 7, 2026

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    FirmPilot states that, as a platform, it requires no constant creative briefs, approval cycles or account-management calls.

    “Because FirmPilot is a platform, there are no constant creative briefs, approval cycles, or account-management calls required to keep campaigns moving.”

    firmpilot.com/practice-area/small-law-firms · checked November 7, 2026

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    Launch is for solo attorneys who are just starting out.

    “For solo attorneys who are just starting out.”

    superpractice.com/pricing · checked November 7, 2026

  127. [127]

    Superpractice’s plans are described for solo attorneys starting out (Launch), established firms new to marketing (Momentum) and firms ready to own their market (Scale).

    “For established firms that are new to marketing.”

    superpractice.com/pricing · checked November 7, 2026

  128. [128]

    Scale is for firms ready to own their market across every channel.

    “For serious firms ready to own their market across every channel, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

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    FirmPilot states it is built to operate at scale across multiple geographies, practice groups and case types.

    “FirmPilot is built to operate at scale across multiple geographies, practice groups, and case types simultaneously.”

    firmpilot.com/practice-area/mid-to-large-law · checked November 7, 2026

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    Superpractice imports a firm’s existing leads and contacts at no extra cost.

    “We also import your existing leads and contacts at no extra cost.”

    superpractice.com/pricing · checked November 9, 2026

  131. [131]

    Once a firm owns its website, Superpractice hands over the site files and source code, the content and media, and any domain it registered, on written request.

    “the website's site files and source code, as a ZIP archive in a form reasonably suitable for hosting with a provider you choose”

    superpractice.com/terms · checked November 9, 2026

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