# Superpractice vs FirmPilot

> FirmPilot is a legal-only AI marketing platform. Superpractice is a law firm growth company with its own CRM and AI agents.

**Disclosure.** Superpractice publishes this comparison and competes with FirmPilot. Superpractice has no customer, partner or affiliate relationship with FirmPilot. Information about FirmPilot comes only from its own pages, cited by number below with the date checked. The verdict is Superpractice’s opinion, and Superpractice didn’t test FirmPilot. How we compare https://superpractice.com/comparison-methodology We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.

Checked 2026-11-07. 131 citations, each linked to its source. Reviewed by the Superpractice team. Canonical page https://superpractice.com/compare/superpractice-vs-firmpilot.

## The short answer (Superpractice’s assessment)

### Choose Superpractice if you want

- Month to month on every plan, with no minimum term [8]
- [AI agents](https://superpractice.com/features/procedures) working each lead alongside your team, in its CRM [9][10]
- [Voice agents](https://superpractice.com/features/ai-voice-agents) that answer 24/7 and call new leads in seconds [11][12]

### Choose FirmPilot if you want

- Rival firms’ activity crawled every 90 minutes [1]
- A flat fee that doesn’t rise with your ad spend [2][3][4]
- A legal-trained AI engine of its own, patents pending [5][6][7]

**The tradeoff.** FirmPilot’s AI writes, publishes and optimizes your marketing on a 6 or 12 month agreement. Superpractice is one system. Its AI also works each inquiry alongside your team, in its own CRM, month to month. You can build on it in any AI tool. [5][13][14][9][10][8][15][16][17]

You want AI doing more of your marketing work. FirmPilot is a legal-only AI marketing platform. Its AI writes your content, builds your search presence and runs your ads, on a 6 or 12 month agreement. Superpractice runs your ads, pages and SEO month to month. Its AI agents also work each inquiry alongside your team, inside its own CRM. So the term you sign and where the AI stops decide it.

## Where does each company win?

### Where Superpractice wins

- **Superpractice is month to month on every plan.** You can cancel anytime, with no annual contract, exit fee or minimum term. FirmPilot starts with a 6-month agreement, or 12 months for added savings. [8][18][14] [See Superpractice pricing](https://superpractice.com/pricing)
- **Superpractice’s AI keeps working after the click.** FirmPilot’s AI runs and adjusts your marketing, and links results to retained clients through your CRM. Superpractice includes its own CRM, where AI agents call, text and email leads toward a booked meeting alongside your team. [13][19][10][9][20] [Explore Procedures](https://superpractice.com/features/procedures)
- **Voice agents answer 24/7 and call new leads within seconds.** Superpractice’s voice agents run on the latest voice models and handle interruptions naturally. FirmPilot’s pages don’t describe a voice agent or AI call answering. [11][12][21] [Explore AI voice agents](https://superpractice.com/features/ai-voice-agents)

### Where FirmPilot wins

- **Rival firms are tracked every 90 minutes.** FirmPilot crawls competitor activity every 90 minutes and adjusts your strategy when a rival moves. Superpractice checks rivals’ ads every week and rescans local map rankings every Monday. [1][22][23][24][25] [FirmPilot’s services page](https://firmpilot.com/services/)
- **A flat fee that doesn’t rise with your ad spend.** FirmPilot charges flat monthly fees of $4,250 to $9,250, with no percentage of ad spend. Superpractice’s Scale plan, for firms spending $10,000 a month or more, adds 10% of ad spend over $10,000. [26][2][3][4][27][28] [FirmPilot’s pricing page](https://firmpilot.com/pricing/)
- **Its own legal-trained AI engine, with patents pending.** FirmPilot’s AI engine is built for legal marketing and searches more than five million pieces of legal content to create your content. Superpractice’s AI runs on outside providers’ models, and its pages don’t describe AI trained on legal content. [5][6][29][7][30][31] [How FirmPilot works](https://firmpilot.com/how-firmpilot-works/)

## What does each one do for your firm?

| Job | Superpractice | FirmPilot |
|---|---|---|
| Paid search | Offered [52] | Offered [53] |
| Meta and paid social | Offered [52] | Offered [40] |
| SEO and content | Offered [54] | Offered [55] |
| AI search visibility | Offered [56] | Offered [37] |
| Website build | Offered [57] | Not publicly disclosed [58] |
| Landing pages | Offered [59] | Offered [60] |
| AI agents alongside your team | Offered [9] | Not publicly disclosed [43] |
| AI voice agents | Offered [61][62] | Not publicly disclosed [21] |
| A CRM included in the engagement | Offered [10] | Not publicly disclosed [47] |
| Signed or retained clients traced to source | Offered [63] | Offered [46] |
| Regular strategy reviews | Offered [64][65] | Offered [66] |

_Beta means an early version, not yet open to every firm._

## What AI does each one offer?

| AI capability | Superpractice | FirmPilot |
|---|---|---|
| AI agents that call, text and email a lead toward a booked meeting | Offered [9][20] | Not publicly disclosed [43] |
| AI voice agents answering inbound calls 24/7 | Offered [61][11] | Not publicly disclosed [21] |
| AI lead scoring on every contact | Offered [67] | Not publicly disclosed [68] |
| A daily AI audit of the Google Ads account | Offered [69] | Offered [70][53] |
| AI revenue forecasting from the firm’s pipeline history | Offered [71][72] | Not publicly disclosed [73] |
| An AI executive assistant for the attorney | Offered (beta) [74] | Not publicly disclosed [75] |
| AI meeting intelligence on the firm’s sales meetings | Offered [76] | Not publicly disclosed [77] |
| AI-made video with the attorney’s avatar | Offered [78][79] | Not publicly disclosed [80] |
| AI search visibility work for the firm’s pages | Offered [56] | Offered [37][55] |
| Skills written by the firm that the AI follows | Offered [81][82] | Not publicly disclosed [83] |
| The firm’s skills and data in ChatGPT, Claude, Claude Code or Codex | Offered [84][85][15][16] | Not publicly disclosed [86] |
| AI credits, calling minutes and texts included in the plan | Offered [87] | Not publicly disclosed [88] |

_Superpractice’s assessment._ Superpractice is the more AI-native option here. FirmPilot’s AI writes content, tunes your ads daily, preps pages for AI answers and watches rivals. Superpractice adds AI agents and voice agents that work alongside your team, and video ads starring your AI avatar. It plugs your firm’s skills and data into Claude, ChatGPT and Codex, tools their makers keep improving. [55][70][37][1][9][11][84][85][81][15][16][89][43][21][83][86][17][47]

## How do Superpractice and FirmPilot compare, point by point?

| Criterion | Superpractice | FirmPilot |
|---|---|---|
| Category and scope | A law firm growth company. It runs your ads and also offers websites, SEO and AI voice agents. [90][91] | A legal-only AI marketing platform. Its AI writes your content, builds your search presence and runs your ads. [5][32] |
| Service model | On Momentum, a full marketing department powered by AI and guided by human experts. Your fee covers strategy, creative and campaign management. [92][93] | Software that runs 24/7 with little input once set up. Every client gets a dedicated success manager. [94][33][34] |
| Paid media | Google, Meta, Local Services and OpenAI Ads. Launch covers one and Momentum all four. Superpractice also manages Microsoft Ads. AI audits your Google Ads account every morning. [52][69][95] | Paid search tuned daily by legal AI agents, with no percentage fee on ad spend. LinkedIn, Facebook and Instagram campaigns too. Its pages don’t mention Local Services Ads. [53][70][4][40] |
| SEO and content | 4 to 12 human-reviewed articles a month, each checked by a human editor. Site health checks, schema and backlink monitoring come on every plan, and link building on Market Leader. [54][96][97][98][99][100][101] | AI-written posts, service pages and local landing pages with quality checks, plus link building and local SEO. Its pages don’t describe an editor on each piece. [55][102][103][38][39][104] |
| AI search visibility | Work to get your pages cited in ChatGPT, Gemini and AI Overviews. Attribution counts the clients and revenue AI search brings you. [56][105] | Gets your site and content ready to be cited by ChatGPT and Google AI Overviews. Its pages don’t say how citations are measured. [37] |
| Websites, creative and landing pages | Landing pages come with every ads plan. Video ads star your AI avatar, with monthly video credits and voice cloning. Websites are built and hosted for you. [59][89][78][79][57] | Landing pages built to convert paid clicks, and tuning of your existing site, which must run on WordPress. It doesn’t list website builds. [60][106][58] |
| Conversion and intake | [Booking pages](https://superpractice.com/features/booking) and a [shared inbox](https://superpractice.com/features/inbox) for calls, texts and emails. Monthly AI credits and calling minutes power the agents. [107][108][109][87] | Landing pages screen out poor leads, and it learns from your intake team which leads signed. Its pages don’t mention answering, booking or follow-up. [110][111][112] |
| AI agents alongside your team | [AI agents](https://superpractice.com/features/procedures) call, text and email leads toward a booked meeting, within approvals you set. Your firm’s [skills](https://docs.superpractice.com/skills) guide them and work in any AI tool that speaks MCP. [9][20][113][81][15][16] | AI agents run and adjust your content, links, ad bids and competitor watch. Its pages don’t describe agents that contact your leads. [13][53][43] |
| AI voice agents | [Voice agents](https://superpractice.com/features/ai-voice-agents) answer 24/7 on the latest voice models, with natural pacing and real interruption handling. [12][11] | FirmPilot’s pages do not describe this [21] |
| CRM, platform and integrations | Its own CRM comes with [lead scoring](https://superpractice.com/features/lead-scoring), integrations and MCP access. Your team’s Claude or ChatGPT can work in Clio through the [Clio assistant](https://docs.superpractice.com/clio-assistant). [10][67][114][84][115] | Connects to your CRM and intake systems, with help on custom integrations. Its pages don’t describe a CRM of its own. [19][116][47] |
| Attribution | [Every signed client traced to its source](https://superpractice.com/features/attribution) across 48 channels, with cost per signed client, in its own CRM. [44][45][63][10] | Traces a retained client to the search that started it once your CRM is connected. It also uses offline conversion tracking and your intake team’s feedback. [46][110][111] |
| Reporting | Live dashboards and AI performance reports, with revenue forecasting on Scale. [64][71] | Live dashboards for leads, rankings, ad results and ROI. You don’t wait for monthly reports. [35][117] |
| Data and asset ownership | A website is yours after 12 paid months or a buyout, and SEO articles are yours on delivery. Google Ads run in your own accounts. [51][118][119] | Its blog says sites run on WordPress, so you keep your site and domain. Its pages don’t say who owns the ad accounts, content or data when you leave. [49][120] |
| Onboarding and setup | Superpractice moves your active campaigns and sets up attribution and intake routing. Most firms are fully live within 5 business days. [121][122] | An onboarding specialist readies your site, with timing based on the work. It handles the move from your old vendor, then its agents start work. [123][42][124] |
| Strategy cadence | A dedicated strategist and monthly strategy calls from Momentum. Scale adds a quarterly growth plan. [65] | A dedicated success manager, regular strategy reviews and content approvals. No account-management calls are needed, and no meeting schedule is stated. [34][66][125] |
| Pricing and terms | Published and month to month, with no exit fee. Plans run $997 to $4,000 a month, and Scale adds 10% of ad spend over $10,000. [27][8] | Published flat fees from $4,250 to $9,250 a month, no ad spend markup. You sign for 6 or 12 months. A month-to-month option, setup fees and notice terms aren’t disclosed. [26][2][3][14][48] |
| Best-fit customer | Plans for solo attorneys starting out, established firms new to marketing and firms ready to own their market. [126][127][128] | Firms of every size, from solos without a marketing team to firms across several regions and practice groups. [36][129] |

## Which one fits your firm? (Superpractice’s assessment)

| If your firm | Leans | Why |
|---|---|---|
| You want AI that works each inquiry and answers every call | Superpractice | Superpractice’s AI agents call, text and email each lead alongside your team, and its voice agents answer 24/7. FirmPilot’s AI runs your marketing, and its pages don’t describe AI that contacts leads or answers calls. [9][11][12][13][43][21] |
| You want your CRM and attribution in one system, with nothing to connect | Superpractice | Superpractice includes its own CRM and traces every signed client to its source across 48 channels. FirmPilot traces a retained client to its search once you connect your CRM. Its pages don’t describe a CRM of its own. [17][10][44][45][19][46][47] |
| You want rival firms tracked around the clock | FirmPilot | FirmPilot crawls competitor activity every 90 minutes and adjusts your strategy when a rival shifts. Superpractice checks rivals’ ads every week and rescans local map rankings every Monday. [1][22][23][24][25] |
| You want month-to-month terms | Superpractice | Superpractice has no annual contract, exit fee or minimum term. FirmPilot starts with a 6-month agreement, or 12 months for added savings, and its pages don’t state a month-to-month option. [8][14][48] |
| You spend over $10,000 a month on ads and want a flat fee | FirmPilot | FirmPilot charges a flat monthly fee with no percentage of ad spend. Superpractice’s Scale plan, for firms spending $10,000 a month or more, adds 10% of ad spend over $10,000. [3][4][27][28] |
| You want your website to stay yours whoever runs your marketing | FirmPilot | FirmPilot’s client sites run on WordPress, so you keep the site and domain whoever manages your marketing. A site Superpractice builds is yours only after 12 paid months or a buyout. [49][50][51] |

## What changes if you switch between them?

The terms differ, so timing comes first. FirmPilot asks for 6 or 12 months, and Superpractice is month to month. Get in writing what leaves with you before you give notice to either.

- FirmPilot keeps client sites on WordPress so you keep your site and domain. Its pages don’t say who owns your ad accounts, content or data when you leave. They don’t give notice terms either, so ask in writing. [49][120][48]
- FirmPilot works only with WordPress and can manage a migration, so a site on another platform has to move first. [106]
- Superpractice moves your active campaigns and sets up attribution and intake routing. Most firms are fully live within 5 business days. It imports your existing leads and contacts at no extra cost. [121][122][130]
- A Superpractice website is yours after 12 paid months or a buyout, with its files handed over. Cancel earlier and you get its content and lead data. Google Ads run in your own accounts. [57][51][131][119]

## What should you ask before you choose either one?

### What is the term, and what does it cost to leave early?

FirmPilot asks for 6 or 12 months, and Superpractice is month to month. Ask each for the notice period and any early exit terms in writing.

### Who works each inquiry after the click, and in which tool?

Neither company replaces your judgment on which clients to take. Know whether inquiries land in your own CRM or one the provider includes, and what AI agents do there.

### Will we see signed clients and fees by source, or leads and rankings?

Ask for a sample report from a firm like yours. Ask what attribution needs from your side and which channels reach signed cases today.

### Who owns the website, ad accounts, content and data?

Get it in writing. Include what you take with you if you leave, and in what format.

### Does the fee include ad spend, and how is spend billed?

FirmPilot charges no percentage of ad spend. Superpractice’s Scale plan adds 10% of spend over $10,000. Ask whether you pay the platforms directly, and what the first 90 days cost.

### Who reviews content before it goes live?

Ask who checks each page for accuracy, state bar rules and firm voice. Ask whether your team approves before anything publishes.

## How did we compare them?

Method https://superpractice.com/comparison-methodology

- Built only from each company’s public pages on the date shown. We didn’t test FirmPilot’s platform, and Superpractice has no customer, partner or affiliate relationship with FirmPilot.
- Superpractice publishes this page and competes with FirmPilot.
- Results FirmPilot reports about itself aren’t shown, and neither are third-party reviews. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
- FirmPilot’s pricing page lists plan fees, but its SEO FAQ says costs depend on scope. The page quotes the published fees and term, and FirmPilot can say which page governs.
- Services, prices and terms change. Where FirmPilot doesn’t publish a detail, the page says so rather than guess.
- Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

Change log

- 2026-11-07 First draft for review.
- 2026-11-08 Added Superpractice skills, MCP access for Claude Code and Codex, and the Clio assistant. Searched FirmPilot’s pages for skills a firm writes for its AI. Credited Superpractice’s AI article writing in the content fit row. Added Superpractice’s one-system design.
- 2026-11-09 The fit rows now list only real differences, balanced by side, three each.
- 2026-11-09 The differences section now shows where each company wins, with the same number of points for each.
- 2026-11-09 The verdict cards now list only real differences, three for each company.

Corrections. Email hello@superpractice.com with the page, the sentence and a source.

## Cite this comparison

> Superpractice team. Superpractice vs FirmPilot (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-firmpilot

## Sources

1. FirmPilot states its Competitive Blueprinting crawls competitor activity every 90 minutes. “We crawl competitor activity every 90 minutes to map your marketing landscape, uncover untapped SEO, GEO, and ad opportunities, and keep you one step ahead.” https://firmpilot.com/services/ (checked 2026-11-07)
2. FirmPilot describes its pricing as flat monthly subscription fees. “flat monthly subscription fees that allow firms to immediately reduce marketing overhead and the need for multiple vendors.” https://firmpilot.com/pricing/ (checked 2026-11-07)
3. FirmPilot states it charges a flat monthly fee with no ad spend markup. “FirmPilot charges a flat monthly fee with no ad spend markup.” https://firmpilot.com/services/ (checked 2026-11-07)
4. FirmPilot states it does not charge a percentage fee on ad spend. “We also don’t charge a percent fee on ad spend, so your PPC dollars go fully to ads.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
5. FirmPilot describes itself as legal-trained AI that writes the firm’s content, builds authority in search and AI answers, and places its ads. “Legal-trained AI that uses real-time competitive intel to write your content, build authority in search and AI answers, and put your ads in front of high-intent clients.” https://firmpilot.com/ (checked 2026-11-07)
6. FirmPilot states it runs on a proprietary AI engine built for legal marketing, and its site links to a client application. “FirmPilot runs on a proprietary AI engine built specifically for legal marketing.” https://firmpilot.com/how-firmpilot-works/ (checked 2026-11-07)
7. FirmPilot states its AI Legal Marketing Engine is protected by pending patents. “FirmPilot’s AI Legal Marketing Engine is protected by pending patents and represents the cutting edge of legal marketing technology.” https://firmpilot.com/ (checked 2026-11-07)
8. Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term. “There is no annual contract, exit fee, or minimum term.” https://superpractice.com/pricing.md (checked 2026-11-07)
9. Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets. “They call, text, email, and follow up toward your goals” https://superpractice.com/features/procedures.md (checked 2026-11-07)
10. Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform. “Superpractice AI-native CRM + client-acquisition platform” https://superpractice.com/pricing.md (checked 2026-11-07)
11. Voice agents pick up 24/7 and call new leads in seconds. “Agents pick up 24/7 and call new leads in seconds.” https://superpractice.com/features/ai-voice-agents.md (checked 2026-11-07)
12. Superpractice’s voice agents are built on the latest voice models, with natural pacing and real interruption handling. “Built on the latest voice models with natural pacing and real interruption handling. Most callers never realize they were not talking to a person.” https://superpractice.com/features/ai-voice-agents.md (checked 2026-11-07)
13. FirmPilot describes AI agents purpose-built for legal marketing that execute, monitor and adjust marketing automatically. “FirmPilot replaces that entire workflow with AI agents purpose-built for legal marketing that execute, monitor, and adjust automatically.” https://firmpilot.com/services/ (checked 2026-11-07)
14. FirmPilot states clients start with a 6-month agreement or commit to 12 months for added savings. “You can start with a 6-month agreement or commit to 12 months for added savings. Many clients begin at 6 months and extend once they see the results.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
15. A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts. “can be listed and read, and show up as ready-made prompts” https://docs.superpractice.com/skills (checked 2026-11-08)
16. Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm. “CLI tools (Claude Code, Codex) authenticate with an API key instead.” https://docs.superpractice.com/mcp (checked 2026-11-08)
17. Superpractice describes itself as one client acquisition operating system, run by AI and experts. “One client acquisition operating system, run by AI and experts.” https://superpractice.com/index.md (checked 2026-11-08)
18. A firm can cancel anytime and Superpractice winds down its campaigns. “You can cancel anytime, and we will wind down your campaigns cleanly.” https://superpractice.com/pricing.md (checked 2026-11-07)
19. FirmPilot states it integrates with the firm’s CRM and intake systems to connect marketing to retained clients. “FirmPilot integrates with your CRM and intake systems to connect marketing performance directly to retained clients.” https://firmpilot.com/practice-area/mid-to-large-law/ (checked 2026-11-07)
20. The firm chooses each goal, from a booked meeting to a signed engagement. “Choose what you want to happen, from a booked meeting to a signed engagement.” https://superpractice.com/features/procedures.md (checked 2026-11-07)
21. FirmPilot’s pages do not describe an AI voice agent or AI call answering. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
22. FirmPilot states that when a competing firm changes its rankings, ads or content, its system detects the change and adjusts the firm’s strategy. “FirmPilot detects it and adjusts your strategy accordingly” https://firmpilot.com/services/ (checked 2026-11-09)
23. Superpractice looks at the ads of each competitor a firm tracks when it is added, and every week after that. “The first look runs straight away, and after that every week.” https://docs.superpractice.com/social-competitors (checked 2026-11-09)
24. Superpractice’s local search scan runs again every Monday and reads the competitors’ Google profiles. “Every Monday ... every search is scanned again, the competitors' Google profiles are read” https://docs.superpractice.com/seo-local (checked 2026-11-09)
25. Superpractice’s pages describe weekly competitor checks and refreshes on request. They do not describe hourly or continuous competitor monitoring. Not publicly disclosed on the pages checked. https://docs.superpractice.com/social-competitors; https://docs.superpractice.com/seo-competitor-intel; https://docs.superpractice.com/seo-local; https://superpractice.com/features/ai-cmo.md (checked 2026-11-09)
26. FirmPilot publishes three plans, Lite at $4,250, Firm at $6,900 and Premium at $9,250 a month. “Lite $4,250 per month ... Firm $6,900 per month ... Premium $9,250 per month” https://firmpilot.com/pricing/ (checked 2026-11-07)
27. Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately. “Scale is $4,000/month plus 10% of ad spend over $10k.” https://superpractice.com/pricing.md (checked 2026-11-07)
28. Managed Ads plans are sized by managed ad spend, up to $3,000 a month on Launch, $3,000 to $10,000 on Momentum and $10,000 and above on Scale. “| Managed ad spend | Up to $3,000/mo | $3,000–$10,000/mo | $10,000+/mo |” https://superpractice.com/pricing.md (checked 2026-11-07)
29. FirmPilot states its AI searches more than five million pieces of legal content to create content. “Our proprietary AI technology searches 5M+ pieces of real legal content including cases, legislation, legal news and more to build your authority and create content that gets you seen.” https://firmpilot.com/services/ (checked 2026-11-07)
30. Superpractice’s AI features run on models from outside AI model providers, and only providers with zero-data-retention agreements can serve its text AI requests. “Only model providers with zero-data-retention agreements can serve those requests.” https://docs.superpractice.com/data-retention (checked 2026-11-09)
31. Superpractice’s pages do not describe AI trained on a library of legal content, or patents on its AI. Not publicly disclosed on the pages checked. https://superpractice.com/index.md; https://docs.superpractice.com/data-retention (checked 2026-11-09)
32. FirmPilot states it is built for legal marketing across all practice areas. “FirmPilot is built for legal marketing across all practice areas.” https://firmpilot.com/practice-area/solo-law-firms/ (checked 2026-11-07)
33. FirmPilot states it is built to run with minimal input from the firm once practice areas, locations and goals are configured. “FirmPilot is built to run with minimal input from you. Once your practice areas, locations, and goals are configured, our AI executes and iterates continuously.” https://firmpilot.com/practice-area/solo-law-firms/ (checked 2026-11-07)
34. FirmPilot states every client gets a dedicated success manager. “Every FirmPilot client gets a dedicated success manager who ensures your AI strategy aligns with your firm’s goals.” https://firmpilot.com/how-firmpilot-works/ (checked 2026-11-07)
35. FirmPilot states its dashboards track ROI in real time, with no monthly reports to wait on. “Our no-nonsense dashboards let you easily track ROI and measure the impact of every dollar you’ve spent, all in real time. No spreadsheets. No waiting on monthly reports.” https://firmpilot.com/services/ (checked 2026-11-07)
36. FirmPilot states it works for law firms of all sizes, including solo practitioners, without a dedicated marketing team. “FirmPilot works for law firms of all sizes, including solo practitioners. The platform is built to operate without a dedicated marketing team.” https://firmpilot.com/practice-area/solo-law-firms/ (checked 2026-11-07)
37. FirmPilot states it prepares the firm’s site and content for Generative Engine Optimization so the firm is cited by ChatGPT and Google AI Overviews. “We prepare your website and content for Generative Engine Optimization (GEO), ensuring your firm is cited, quoted, and recommended by AI systems such as ChatGPT and Google’s AI Overviews.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
38. FirmPilot states its AI supports link building and identifies outreach opportunities. “FirmPilot’s AI supports link building with high-quality, shareable content that attracts backlinks from legal directories, local sites, and trusted publications.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
39. FirmPilot states it optimizes the Google Business Profile, builds local citations and targets location-specific keywords. “FirmPilot optimizes your Google Business Profile, builds local citations, and targets location-specific keywords” https://firmpilot.com/services/seo/ (checked 2026-11-07)
40. FirmPilot lists LinkedIn, Facebook and Instagram campaigns among its services. “LinkedIn, Facebook, and Instagram campaigns that amplifies your brand and positions your firm as an authority in your practice area.” https://firmpilot.com/services/ (checked 2026-11-07)
41. FirmPilot states it is a Google Partner with a team certified on Google’s platforms. “As a Google Partner, our ad management practices have been vetted and our team on has been certified on Google’s platforms.” https://firmpilot.com/about-us/ (checked 2026-11-07)
42. FirmPilot states it handles the transition across the Google Business Profile, analytics, ad accounts and CMS when a firm switches from another vendor. “We handle the transition across your Google Business Profile, analytics, ad accounts, and CMS.” https://firmpilot.com/practice-area/small-law-firms/ (checked 2026-11-07)
43. FirmPilot’s pages do not describe AI agents that call, text or email a lead toward a booked meeting alongside the firm’s team. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
44. Every signed client is traced back to the original source. “Every signed client, traced back to the original source” https://superpractice.com/features/attribution.md (checked 2026-11-07)
45. Attribution recognizes 48 channels, including AI search referrals. “48 channels recognized, including AI search referrals.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
46. FirmPilot states a retained client can be traced back to the search that started it once the firm’s CRM or intake system is integrated. “Integrate with your CRM or intake system and you can trace a retained client back to the exact search that started it.” https://firmpilot.com/practice-area/solo-law-firms/ (checked 2026-11-07)
47. FirmPilot’s pages do not describe a CRM, inbox or booking tool of its own. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
48. FirmPilot’s pages do not state a month-to-month option, setup fees or cancellation notice terms. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
49. FirmPilot states client websites run on WordPress so the firm keeps the site and the domain regardless of who manages the marketing. “Client websites run on WordPress, so your firm keeps the site and the domain regardless of who manages the marketing.” https://firmpilot.com/blog/personal-injury-lawyer-marketing/ (checked 2026-11-07)
50. Under the Terms, a firm owns its website after 12 consecutive paid months on a Website plan, or sooner by paying a buyout. Until then the site is licensed to the firm while it subscribes. “You own your website after twelve (12) consecutive paid months on a Website plan, or sooner by paying the buyout described in Appendix B” https://superpractice.com/terms (checked 2026-11-09)
51. A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data. “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.” https://superpractice.com/pricing.md (checked 2026-11-09)
52. Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum. “Google Ads, Meta Ads, LSAs, OpenAI Ads” https://superpractice.com/pricing.md (checked 2026-11-07)
53. FirmPilot states legal-specific AI agents optimize PPC bidding, targeting and ad creative automatically. “We use legal-specific AI agents to automatically optimize bidding, targeting, and ad creative, ensuring your budget goes toward clicks that actually convert.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
54. The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles. “Foundation — $1,750/mo” https://superpractice.com/pricing.md (checked 2026-11-09)
55. FirmPilot states its AI creates content for the firm’s practice areas, location and client needs, optimized for search and AI results. “Optimized for search and AI results, FirmPilot’s AI creates content specific to your practice areas, location, and client needs.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
56. SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads. “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages” https://superpractice.com/pricing.md (checked 2026-11-07)
57. A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform. “A law firm website designed, built, hosted, and maintained on the Superpractice platform.” https://superpractice.com/pricing.md (checked 2026-11-09)
58. FirmPilot’s pages do not list website design or a website build as a service. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
59. Every Managed Ads plan includes landing pages. “| High-converting landing pages | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
60. FirmPilot states it sends paid clicks to conversion-optimized landing pages. “Conversion-optimized landing pages Send clicks to landing pages designed to convert visitors into clients.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
61. AI Voice Agents are sold separately from the Managed Ads plan fee. “AI Voice Agents are sold separately.” https://superpractice.com/pricing.md (checked 2026-11-07)
62. The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each. “| Starter | $250/mo | 100 minutes | $2.00/min |” https://superpractice.com/pricing.md (checked 2026-11-09)
63. Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking. “| First-touch & last-touch attribution | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
64. Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale. “| AI performance reports | Monthly | Monthly | Weekly |” https://superpractice.com/pricing.md (checked 2026-11-07)
65. Momentum and Scale include a dedicated strategist and monthly strategy calls; Scale adds a quarterly executive growth plan. “| Monthly strategy calls | — | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
66. FirmPilot states clients have regular strategy reviews, content approvals and dashboard access. “You’ll have regular strategy reviews, content approvals, and access to performance dashboards to stay in the loop without being in the weeds.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
67. Leads are graded A to F and scored for momentum. “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.” https://superpractice.com/features/lead-scoring.md (checked 2026-11-07)
68. FirmPilot’s pages do not describe lead scoring as a FirmPilot capability. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
69. AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition. “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.” https://superpractice.com/features/google-ads.md (checked 2026-11-07)
70. FirmPilot states its automations refine bidding and targeting daily. “refining bidding and targeting daily with real conversion signals and behavioral intent” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
71. Revenue forecasting is included in the Scale plan. “| Revenue forecasting | — | — | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
72. Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal. “Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.” https://superpractice.com/features/sales-intelligence.md (checked 2026-11-07)
73. FirmPilot’s pages do not describe revenue forecasting from the firm’s pipeline. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
74. The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice. “Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.” https://superpractice.com/features/ai-assistant.md (checked 2026-11-07)
75. FirmPilot’s pages do not describe an AI executive assistant for the attorney. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
76. Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team. “Every meeting scored against your own playbook, and every pattern turned into coaching for your team.” https://superpractice.com/features/meeting-intelligence.md (checked 2026-11-07)
77. FirmPilot’s pages do not describe meeting recording or meeting intelligence on the firm’s sales meetings. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
78. Every Managed Ads plan includes AI Avatars video credits each month, 300 on Launch, 1,500 on Momentum and 3,000 on Scale. “| AI Avatars video credits each month | 300 | 1,500 | 3,000 |” https://superpractice.com/pricing.md (checked 2026-11-07)
79. Every Managed Ads plan includes AI Avatars voice cloning. “| AI Avatars voice cloning | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
80. FirmPilot’s pages do not describe AI-made video or an attorney avatar. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
81. A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow. “A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.” https://docs.superpractice.com/skills (checked 2026-11-08)
82. A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses. “Once a skill is published, it is used wherever you choose” https://docs.superpractice.com/skills (checked 2026-11-08)
83. FirmPilot’s pages do not describe skills, playbooks or instructions a firm writes for its AI to follow. Not publicly disclosed on the pages checked. https://firmpilot.com/ (checked 2026-11-08)
84. Every Managed Ads plan includes MCP access. “| MCP access | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
85. Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool. “Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.” https://superpractice.com/index.md (checked 2026-11-07)
86. FirmPilot’s pages do not describe MCP access or a connector to ChatGPT or Claude for the firm’s data. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
87. Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails. “agents following up your leads” https://superpractice.com/pricing.md (checked 2026-11-07)
88. FirmPilot’s pages do not describe AI credits, calling minutes or texts included in a plan. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
89. Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot. “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.” https://superpractice.com/index.md (checked 2026-11-07)
90. Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client. “Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.” https://superpractice.com/pricing.md (checked 2026-11-07)
91. Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own. “Superpractice pricing across five offerings” https://superpractice.com/pricing.md (checked 2026-11-07)
92. Momentum is described as a full marketing department, powered by AI and guided by human experts. “A full marketing department, powered by AI and guided by human experts.” https://superpractice.com/pricing.md (checked 2026-11-07)
93. Managed Ads plan fees cover the platform, AI-powered campaign optimization, strategy, creative and management. “Our plan fee covers the platform, AI-powered campaign optimization, strategy, creative, and management” https://superpractice.com/pricing.md (checked 2026-11-07)
94. FirmPilot describes itself as a software-driven solution that operates 24/7. “FirmPilot is a software-driven solution that operates 24/7, optimizing your digital presence continuously.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
95. Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login. “If Superpractice manages your Microsoft Ads” https://docs.superpractice.com/microsoft-ads (checked 2026-11-08)
96. The SEO + AI Search Foundation plan includes 4 done-for-you, human-reviewed SEO articles each month; Authority 8 and Market Leader 12. “4 done-for-you, human-reviewed SEO articles each month” https://superpractice.com/pricing.md (checked 2026-11-07)
97. A human editor reviews each AI-produced article for quality, accuracy, structure and firm voice before the firm’s final review. “A human editor then reviews the work for quality, accuracy, structure, and firm voice before we send it to your firm for final review.” https://superpractice.com/pricing.md (checked 2026-11-07)
98. Every SEO + AI Search plan includes a site health check that merges overlapping pages and fixes internal links, quarterly on Foundation and monthly on Authority and Market Leader. “Site health check: overlapping pages merged, internal links, and rankings” https://superpractice.com/pricing.md (checked 2026-11-08)
99. Every SEO + AI Search article goes through a keyword coverage, metadata, schema, linking and readability checklist. “Keyword coverage, metadata, schema, linking, and readability checklist” https://superpractice.com/pricing.md (checked 2026-11-08)
100. Every SEO + AI Search plan monitors the firm’s backlink profile, new and lost links and broken links. “Backlink profile, new and lost links, and broken-link monitoring” https://superpractice.com/pricing.md (checked 2026-11-08)
101. The Market Leader SEO + AI Search plan includes backlink and directory listing building. “Backlink and directory listing building” https://superpractice.com/pricing.md (checked 2026-11-07)
102. FirmPilot states the content includes blog posts, service pages, FAQs and local landing pages. “This includes blog posts, service pages, FAQs, and local landing pages that are legally appropriate, keyword-focused, and built to convert.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
103. FirmPilot states its content meets Google’s quality standards through legal intelligence combined with quality checks. “FirmPilot ensures your firm’s marketing meets Google’s quality standards by combining robust legal intelligence with quality checks.” https://firmpilot.com/how-firmpilot-works/ (checked 2026-11-07)
104. FirmPilot’s pages do not describe a human editor reviewing each piece of AI-created content before it reaches the firm. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
105. Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area. “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
106. FirmPilot states its platform works only with WordPress sites and can manage a migration. “Our platform works exclusively with WordPress because of its superior SEO performance and compatibility with Google’s standards. If needed, we can manage a seamless migration for you.” https://firmpilot.com/how-firmpilot-works/ (checked 2026-11-07)
107. Every Managed Ads plan includes Superpractice scheduling with branded booking pages. “| Superpractice® Scheduling | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
108. Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books. “Branded pages, live calendar sync, and agents that know about every meeting the second it books.” https://superpractice.com/features/booking.md (checked 2026-11-07)
109. Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team. “Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.” https://superpractice.com/features/inbox.md (checked 2026-11-07)
110. FirmPilot states campaign landing pages filter unqualified users and lead quality is monitored through client feedback and offline conversion tracking. “Each page is custom-built for its campaign to filter unqualified users. Lead quality is continually monitored through client feedback and offline conversion tracking.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
111. FirmPilot states it works with the firm’s intake team to learn which leads became opportunities or signed cases. “We work closely with your intake team to determine which leads turned into real opportunities or signed cases.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
112. FirmPilot’s pages do not describe call answering, live chat, booking, texting or follow-up with inquiries as a FirmPilot service. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
113. The firm delegates routine actions and can require approval for others. “Delegate routine actions and require approval for others.” https://superpractice.com/features/procedures.md (checked 2026-11-07)
114. Every Managed Ads plan includes CRM integrations, Zapier integrations and inbound and outbound webhooks. “| CRM integrations | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
115. The Clio assistant lets the firm’s Claude or ChatGPT read and work in its Clio Manage account through Superpractice. “The Clio assistant connects your firm's Clio Manage account to Claude or ChatGPT through Superpractice.” https://docs.superpractice.com/clio-assistant (checked 2026-11-08)
116. FirmPilot states it works with a wide range of CRM and intake systems and can assist with custom integrations. “Yes, FirmPilot works with a wide range of CRM and intake systems. If needed, our technical team can assist with custom workflows or reporting integrations.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
117. FirmPilot states the dashboard shows lead volume, keyword rankings, ad performance and ROI indicators. “Your dashboard includes clear metrics on lead volume, keyword rankings, ad performance, and ROI indicators.” https://firmpilot.com/how-firmpilot-works/ (checked 2026-11-07)
118. Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first. “Articles we deliver are yours, and the ones published on your site stay there.” https://superpractice.com/pricing.md (checked 2026-11-09)
119. Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts. “Changes only ever reach your firm's own connected Google Ads accounts.” https://docs.superpractice.com/google-ads (checked 2026-11-08)
120. FirmPilot’s pages do not state who owns the ad accounts, content or data when an engagement ends, or what leaves with the firm. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
121. When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing. “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.” https://superpractice.com/pricing.md (checked 2026-11-07)
122. Superpractice says most firms moving from another agency are fully live within 5 business days. “Most firms are fully live within 5 business days.” https://superpractice.com/pricing.md (checked 2026-11-07)
123. FirmPilot states a dedicated onboarding specialist readies the site, with timing depending on the work required. “Our dedicated onboarding specialist will ensure your new or existing site is ready for optimal SEO performance. Timing will depend on how much work is required for optimization.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
124. FirmPilot states its team walks the firm through configuration and strategic onboarding, then its agents start executing. “Our team walks you through configuration and strategic onboarding, then our agents start executing” https://firmpilot.com/practice-area/mid-to-large-law/ (checked 2026-11-07)
125. FirmPilot states that, as a platform, it requires no constant creative briefs, approval cycles or account-management calls. “Because FirmPilot is a platform, there are no constant creative briefs, approval cycles, or account-management calls required to keep campaigns moving.” https://firmpilot.com/practice-area/small-law-firms/ (checked 2026-11-07)
126. Launch is for solo attorneys who are just starting out. “For solo attorneys who are just starting out.” https://superpractice.com/pricing.md (checked 2026-11-07)
127. Superpractice’s plans are described for solo attorneys starting out (Launch), established firms new to marketing (Momentum) and firms ready to own their market (Scale). “For established firms that are new to marketing.” https://superpractice.com/pricing.md (checked 2026-11-07)
128. Scale is for firms ready to own their market across every channel. “For serious firms ready to own their market across every channel, powered by AI and guided by human experts.” https://superpractice.com/pricing.md (checked 2026-11-07)
129. FirmPilot states it is built to operate at scale across multiple geographies, practice groups and case types. “FirmPilot is built to operate at scale across multiple geographies, practice groups, and case types simultaneously.” https://firmpilot.com/practice-area/mid-to-large-law/ (checked 2026-11-07)
130. Superpractice imports a firm’s existing leads and contacts at no extra cost. “We also import your existing leads and contacts at no extra cost.” https://superpractice.com/pricing.md (checked 2026-11-09)
131. Once a firm owns its website, Superpractice hands over the site files and source code, the content and media, and any domain it registered, on written request. “the website's site files and source code, as a ZIP archive in a form reasonably suitable for hosting with a provider you choose” https://superpractice.com/terms (checked 2026-11-09)

## Ranked lists that include FirmPilot

- [Best law firm SEO companies](https://superpractice.com/best/best-law-firm-seo-companies) (8 ranked)
- [Best local SEO companies for lawyers](https://superpractice.com/best/best-local-seo-companies-for-lawyers) (8 ranked)
- [Best criminal defense marketing companies](https://superpractice.com/best/best-criminal-defense-marketing-companies) (8 ranked)
- [Best employment law marketing companies](https://superpractice.com/best/best-employment-law-marketing-companies) (8 ranked)
- [Best estate planning marketing companies](https://superpractice.com/best/best-estate-planning-marketing-companies) (7 ranked)
- [Best family law marketing companies](https://superpractice.com/best/best-family-law-marketing-companies) (8 ranked)

## Further reading

- [All comparisons](https://superpractice.com/compare)
- [How we compare](https://superpractice.com/comparison-methodology)
- [Superpractice pricing](https://superpractice.com/pricing)
- [Procedures](https://superpractice.com/features/procedures)
- [Attribution](https://superpractice.com/features/attribution)