Superpractice vs Clio Grow

Clio Grow is intake software with AI built in. Superpractice runs your marketing. Its AI agents work alongside your team until the client signs.

Checked Nov 7, 2026122 citationsBy the Superpractice team
We compete with Clio GrowRead the disclosure
Superpractice publishes this comparison and competes with Clio Grow. Superpractice has no customer, partner or affiliate relationship with Clio Grow. Information about Clio Grow comes only from its own pages, cited by number and checked November 7, 2026. The verdict is our opinion, and we didn’t test Clio Grow.We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.How we compare
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An attorney walking a glass-walled corridor with a laptop at dusk, blurred by a slow shutter while the corridor stays sharp

The short answer

Superpracticeassessmenthow we judge
Choose Superpractice if you want
Choose Clio Grow if you want
  • Intake and case management from one company1,2
  • Intake AI you pay for only when you’re hired3,4
  • SOC 2 Type II certification and HIPAA support5
  • Live support by phone, chat or email, 24/56

The tradeoffClio Grow runs your intake, with Grow AI answering inquiries. Superpractice is one system that runs the marketing, CRM included, and ties every dollar to signed clients. You can build on it in any AI tool. Grow suits Clio firms with a marketing company.15,16,17,8,9,18,11,10,7

Your firm

Which one fits your firm?

Superpracticeassessmenthow we judge
AI and technology
Marketing and growth
Service and terms
Your resultSuperpracticeassessment
The differences

Where each company wins. Each point cites both companies.

  • A CRM still needs someone to run the marketing. Superpractice does both.

    Clio Grow covers intake and a CRM, and lets you run your own Local Services Ads. Superpractice runs your ads on up to four channels, from Google to OpenAI. Landing pages and its CRM come in every Managed Ads plan.8,19,20,9,15,21,3,22,17

    Explore client acquisition→

  • Your firm’s data and skills work in ChatGPT as well as Claude.

    Superpractice’s MCP server connects ChatGPT, Claude and other MCP tools to your firm’s data and skills, in every Managed Ads plan. Clio’s connection needs a Clio Work license and works in Claude and Codex, not in regular ChatGPT chat.10,11,12,23,24

    How MCP access works (opens in a new tab)

  • Published prices, before you talk to sales.

    Managed Ads plans are $997, $2,500 or $4,000 a month. Grow AI is $25 per hired matter, but Clio publishes no price for Clio Grow itself. Its pricing page says to contact sales.13,4,25,26

    See Superpractice pricing→

  • Video ads starring your AI avatar, with no film shoot.

    Superpractice makes commercials and video ads starring your AI avatar, with no shoot. Every Managed Ads plan includes monthly video credits. Clio’s pages don’t describe AI-made video or an attorney avatar.14,27,28

    Explore AI video production→

  • Your firm found in ChatGPT and Google’s AI answers.

    Superpractice’s SEO + AI Search plans track your firm in ChatGPT, Gemini and AI Overview answers and fix your pages for them. Clio’s pages don’t describe AI search work for your site.29,30

    Explore SEO + AI Search→
Services

What you get from each company.

Which jobs Superpractice and Clio Grow state they cover
JobSuperpracticeClio Grow
Ads management on Google, Meta, Microsoft and moreOffered[19][54]Not publicly disclosed[17]
SEO and contentOffered[56]Not publicly disclosed[17]
Website buildOffered[57]Offered[45]
Landing pagesOffered[20]Not publicly disclosed[17]
AI answering inquiries by phone, email and chatOffered[58][59]Offered[3][60]
AI agents following up toward a booked meetingOffered[61]Offered[16][62]
Meeting bookingOffered[63]Offered[64]
Legal CRMOffered[9]Offered[21]
Published subscription pricingOffered[13]Not offered[25]
E-signature and payments for fee agreementsOffered[65][66]Offered[41]
Ad spend compared with signed clientsOffered[67]Offered[68][69]
Lead source reportingOffered[67]Offered[70]
ReportingOffered[71]Offered[72]
OfferedNot offeredNot publicly disclosedCould not confirm from public pages

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

AI

Where each company puts AI to work.

Which jobs Superpractice and Clio Grow state they cover
JobSuperpracticeClio Grow
AI agents that call, text and email a lead toward a booked meetingOffered[61][73]Offered[16][62]
AI voice agents answering inbound calls 24/7Offered[58][59]Offered[60][3]
AI lead scoring on every contactOffered[74]Offered[75]
A daily AI audit of the Google Ads accountOffered[76]Not publicly disclosed[17]
AI revenue forecasting from the firm’s pipeline historyOffered[77][78]Not publicly disclosed[79]
An AI executive assistant for the attorneyOfferedBeta[51]Not publicly disclosed[53]
AI meeting intelligence on the firm’s sales meetingsOffered[80]Offered[81]
AI-made video with the attorney’s avatarOffered[27]Not publicly disclosed[28]
AI search visibility work for the firm’s pagesOffered[29]Not publicly disclosed[30]
Skills written by the firm that the AI followsOffered[82][83]Offered[84][85]
The firm’s skills and data in ChatGPT, Claude, Claude Code or CodexOffered[12][86][11][10]Offered[23][87]
AI credits, calling minutes and texts included in the planOffered[32]Not publicly disclosed[88]
OfferedNot offeredNot publicly disclosedCould not confirm from public pagesBetaBeta means an early version, not yet open to every firm.

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

SuperpracticeassessmentSuperpractice is the more AI-native option here. Grow AI answers and ranks leads, and Clio Work adds skills and a Claude connection. Superpractice plugs your skills and data into any AI tool. It offers all twelve capabilities compared and Clio six. Its video ads star your AI avatar.3,75,81,16,60,61,59,74,76,78,51,80,27,29,12,86,32,82,11,10,17,79,53,28,30,84,23,88,14,7,89

Details

How Superpractice and Clio Grow compare, point by point.

Superpractice and Clio Grow compared criterion by criterion, from each company’s own pages
CriterionSuperpracticeClio Grow
Category and scopeA law firm growth company that runs your marketing. It also sells websites, SEO, AI Voice Agents and the Platform on its own.[8][90]Intake and CRM software for law firms, part of Clio’s legal AI platform. Built for legal professionals, and not for specific practice types.[15][91][92][93]
Service modelDone for you. Momentum is a full marketing department, powered by AI and guided by human experts.[8][94]Software your team works in. Your team reviews important work and decides whether to take each case. Live support 24/5 by chat, phone or email.[95][6]
Conversion and intakeBooking pages and a shared inbox, with AI credits, minutes and texts for agents that work alongside your team. Engagement letters are e-signed and paid in one sitting.[63][96][97][32][98][65]Takes inquiries by call, text, chat or form around the clock. Screens for fit and conflicts and books meetings. Fee agreements are e-signed and paid online.[64][99][41]
AI agents alongside your teamAI agents call, text and email toward a booked meeting, within the approvals you set. Your firm’s skills guide them and work in any AI tool that speaks MCP.[61][73][100][82][11][10]Grow AI responds after hours, screens leads and books qualified ones. It chases unsigned agreements and moves approved steps forward using your firm’s process. Your team reviews important work.[16][62][101][95]
AI voice agentsVoice agents answer 24/7 and call new leads in seconds. Built on the latest voice models, they pace naturally and handle interruptions.[59][102]Where set up, Clio’s AI answers a prospect’s call, gathers details and books a meeting. Grow AI also captures leads by web chat and email.[60][3]
CRM, platform and integrationsIts own CRM comes with lead scoring and MCP access, so your team’s Claude or ChatGPT can work in it.[9][74][12][103]A legal CRM with contacts, lead sources, pipeline stages and reporting. Each inquiry is scored against your past successful cases. 300+ app integrations.[21][75][44]
AttributionEvery signed client traced to its source across 48 channels, with cost per signed client and first- and last-touch attribution.[104][105][67]Shows which channels perform best and tracks ad spend against clients won. For Local Services Ads, it compares spend with estimated value.[70][68][69]
ReportingReal-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.[71]Shows what Grow AI is working on and how many clients it helps win each month, plus CRM reports. Clio Manage records and summarizes meetings.[72][21][81]
AI search visibilityCounts the leads and revenue that come from ChatGPT, Perplexity, Gemini and Claude. SEO + AI Search plans work on your pages for AI answers.[106][29]Clio Grow’s pages do not describe this[30]
Data and asset ownershipA website is yours after 12 paid months or a buyout, and SEO articles are yours on delivery. Google Ads run in your own accounts.[107][108][109]Your content stays yours and isn’t used to train outside AI models. After you cancel, you have 90 days to retrieve it before it is deleted.[42][37][43]
Onboarding and setupMoves your active campaigns and sets up attribution and intake routing. Most firms are live within 5 business days. Your existing leads and contacts are imported at no extra cost.[110][111][112]Onboarding and training to set up intake stages, forms and scheduling. Grow AI sets itself up from your website for your review. Free data migration from many common systems.[49][48][50]
Pricing and termsPlans are $997, $2,500 or $4,000 a month, with no annual contract or exit fee. Scale adds 10% of ad spend over $10,000. Voice agents $250 to $1,000 a month.[113][13][114][115]Quoted on request. Grow AI is $25 per hired matter, capped by you. Terms renew automatically, and leaving early makes the rest of the term due.[25][4][116][117]
Best-fit customerPlans for solo attorneys starting out, established firms new to marketing and firms ready to own their market. The Platform alone suits firms with their own marketing.[118][119][120][121]Solos to large firms and in-house teams in every area of law. Not built for specific practice types.[122][93]

What changes if you switch between them?

Check your Clio renewal date before you plan a move, because cancelling takes effect at the end of your term. Superpractice is month to month.

  • Your content stays yours. After you cancel, you have 90 days to retrieve it before Clio deletes it.[42][37]clio.com/tosNov 7, 2026
  • Clio renews your subscription for the same term, and cancelling mid-term makes the rest of the balance due. Get your term and renewal date in writing.[116][117]clio.com/tosNov 7, 2026
  • Superpractice moves your active campaigns and sets up attribution and intake routing. Most firms are live within 5 business days, and your existing leads and contacts are imported at no extra cost.[110][111][112]superpractice.com/pricing · Nov 7, 2026
  • Superpractice has no case management, so you keep a separate system for your matters, such as Clio Manage.[31]checked superpractice.com/pricingNov 9, 2026
  • Moving into Clio? It offers free data migration from many common systems, and Grow AI sets itself up from your website.[50][48]clio.com/data-migrationclio.com/customers-grow-aiNov 7, 2026

What should you ask before you choose either one?

Who runs our ads, and who shows what each signed client cost?

Clio Grow is intake and CRM software, so you’d still need someone to run campaigns. Ask that company how its reports reach your CRM. Superpractice runs the ads and reports cost per signed client.

Will we see signed clients and fees by source, or just leads?

Ask each company for a sample report from a firm like yours. Then ask which channels are tied to signed clients today.

How long is the term, and when does it renew?

Clio sets the first term in your order and renews it automatically. Get the term, the renewal date and the cancellation steps in writing from either company.

What will intake AI cost at our volume?

Grow AI is priced per hired matter with a cap you set. Superpractice plans include monthly AI credits, minutes and texts. Price out a typical month for both.

Who on our team works each inquiry, and in which tool?

Neither company makes engagement decisions for you. Know where your team will see each inquiry and its history, and what AI agents do alongside them.

What leaves with us if we cancel?

Clio gives you 90 days to retrieve your content. Superpractice’s terms say your data is yours, and you export it before you cancel. Its Google Ads run in your own accounts.

How did we compare them?

We read each company’s current pages and recorded the information on them with its source, date and exact wording. Then we compared them on the same criteria we use for every page. The full method is on how we compare. Reviewed by the Superpractice team.

Limitations

  • Built only from each company’s public pages on the date shown. We didn’t test Clio Grow, and Superpractice has no customer, partner or affiliate relationship with Clio.
  • Superpractice publishes this page and competes with Clio Grow on intake, CRM and AI agents.
  • Results Clio reports about itself aren’t shown, and neither are testimonials or third-party reviews. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
  • Clio Grow is one product in the wider Clio platform. Where a Clio Manage feature matters, the page names it.
  • Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

Change log

  • First draft for review.
  • Credited Clio’s skills in Clio Work, its Workflows, its Claude and Codex connection, its ad spend tracking against clients won and the Local Services Ads firms run in Clio Grow.
  • Added Superpractice skills and MCP access for Claude Code and Codex. Credited Clio’s AI for following the firm’s process. Added Superpractice’s one-system design.
  • The fit rows now list only real differences, balanced by side.
  • The differences section now shows where each company wins, with the same number of points for each.
  • The verdict cards now name only real differences, with the same number for each company.

Corrections

Spot an error? with the page, the sentence and a source, or email our corrections inbox. Named companies are welcome to use the same route. Each correction is logged on the page.

Cite this comparison

Superpractice team. Superpractice vs Clio Grow (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-clio-grow
Markdown version for AI tools ↗

Built only from each company’s own public pages, with every source linked.

Sources

122 citations, each from the named company’s own page, with the words it rests on and the date we checked it.

  1. [1]

    Clio’s product menu lists four products, Clio Work, Clio Manage, Clio Grow and Clio Operate.

    “Clio Work ... Clio Manage Centralize matters, clients, & finances to run a productive firm ... Clio Grow Attract new clients, simplify intake, & build lasting relationships ... Clio Operate”

    clio.com/grow · checked November 8, 2026

  2. [2]

    When a lead becomes a client, everything they shared carries into the rest of Clio.

    “When a lead becomes a client, everything they've shared carries into the rest of Clio.”

    clio.com/grow · checked November 7, 2026

  3. [3]

    Grow AI captures lead information through AI-powered web chat, phone or email, and the lead flows into the Clio Grow lead inbox.

    “Lead information is captured via AI-powered web chat, phone, or email upfront. The information flows into your Clio Grow lead inbox.”

    clio.com/customers-grow-ai · checked November 7, 2026

  4. [4]

    Grow AI is priced per hired matter, $25, with a monthly cap the firm can set.

    “Cost-per-hired-matter pricing means you only pay when you close business ($25 per hired matter). You can also set a monthly cap to stay on budget”

    clio.com/customers-grow-ai · checked November 7, 2026

  5. [5]

    Clio Grow states SOC 2 Type II certification, GDPR and CCPA compliance, HIPAA support and zero data retention agreements.

    “SOC 2 Type II certified, and compliant with GDPR and CCPA. Clio Grow supports your HIPAA obligations, with zero data retention agreements.”

    clio.com/grow · checked November 7, 2026

  6. [6]

    Clio states 24/5 personalized live support by chat, phone or email.

    “24/5 Personalized live support from the Clio team by chat, phone, or email”

    clio.com/features · checked November 7, 2026

  7. [7]

    Superpractice describes itself as one client acquisition operating system, run by AI and experts.

    “One client acquisition operating system, run by AI and experts.”

    superpractice.com · checked November 8, 2026

  8. [8]

    Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client.

    “Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.”

    superpractice.com/pricing · checked November 7, 2026

  9. [9]

    Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform.

    “Superpractice AI-native CRM + client-acquisition platform”

    superpractice.com/pricing · checked November 7, 2026

  10. [10]

    Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm.

    “CLI tools (Claude Code, Codex) authenticate with an API key instead.”

    docs.superpractice.com/mcp · checked November 8, 2026

  11. [11]

    A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts.

    “can be listed and read, and show up as ready-made prompts”

    docs.superpractice.com/skills · checked November 8, 2026

  12. [12]

    Every Managed Ads plan includes MCP access.

    “| MCP access | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  13. [13]

    Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately.

    “Scale is $4,000/month plus 10% of ad spend over $10k.”

    superpractice.com/pricing · checked November 7, 2026

  14. [14]

    Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot.

    “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.”

    superpractice.com · checked November 7, 2026

  15. [15]

    Clio titles Clio Grow as client intake and CRM software for law firms.

    “Clio Grow - Client Intake and CRM Software for Law Firms”

    clio.com/grow · checked November 7, 2026

  16. [16]

    Grow AI responds after hours, screens leads for fit and conflicts, books qualified prospects into an appointment and nurtures past clients.

    “AI client acquisition responds after hours, screens leads for fit and conflicts, books qualified prospects into an appointment, and nurtures them long after the case is closed.”

    clio.com/grow · checked November 7, 2026

  17. [17]

    Clio’s pages describe Google Local Services Ads that the firm sets up and runs itself inside Clio Grow (cg-rc-009). They don’t describe Clio managing Google Ads, Local Services Ads or Meta campaigns, pay-per-click management or SEO services.

    Not publicly disclosed on the pages checked.

    clio.com/grow · checked November 7, 2026

  18. [18]

    Rainmaker reconciles every channel, campaign and dollar against signed clients into one return number.

    “Every channel, campaign, and dollar reconciled against signed clients, one honest return number.”

    superpractice.com/features/rainmaker · checked November 7, 2026

  19. [19]

    Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum.

    “Google Ads, Meta Ads, LSAs, OpenAI Ads”

    superpractice.com/pricing · checked November 7, 2026

  20. [20]

    Every Managed Ads plan includes landing pages.

    “| High-converting landing pages | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  21. [21]

    Clio Grow includes legal CRM capabilities, including contact records, lead sources, pipeline stages, communications, assignments and reporting.

    “Clio Grow includes legal CRM capabilities such as contact records, lead sources, pipeline stages, communications, assignments, and reporting.”

    clio.com/grow · checked November 7, 2026

  22. [22]

    Inside Clio Grow, the firm signs up for Google Local Services Ads and sets up, runs and measures its own campaigns. Google bills the firm directly.

    “set up and run ad campaigns, capture new leads, and measure campaign performance, all within Clio Grow”

    help.clio.com/hc/en-us/articles/17588487065627 · checked November 8, 2026

  23. [23]

    With a Clio Work license, Claude and Codex can work with the firm’s Clio Manage and Clio Grow records through Clio Work.

    “Clio Manage and Clio Grow records, when the firm subscribes to those products.”

    help.clio.com/hc/en-us/articles/57881711703451 · checked November 8, 2026

  24. [24]

    The connection works in Claude and Codex, not in regular ChatGPT chat.

    “Regular ChatGPT chat has no Clio connection.”

    help.clio.com/hc/en-us/articles/57881711703451 · checked November 8, 2026

  25. [25]

    Clio doesn’t publish a price for Clio Grow. On Core and Signature, Grow’s intake features show “Contact sales for pricing”, and the Grow add-on card offers only a “Get pricing” button.

    “Contact sales for pricing”

    clio.com/pricing · checked November 8, 2026

  26. [26]

    Clio’s pricing page publishes no price for the Core, Signature or Elite plans or for the Clio Grow add-on.

    Not publicly disclosed on the pages checked.

    clio.com/pricing · checked November 8, 2026

  27. [27]

    Every Managed Ads plan includes monthly AI Avatars video credits, 300 on Launch, 1,500 on Momentum and 3,000 on Scale, with AI Avatars voice cloning.

    “| AI Avatars video credits each month | 300 | 1,500 | 3,000 |”

    superpractice.com/pricing · checked November 7, 2026

  28. [28]

    Clio’s pages don’t describe AI-made video or an attorney avatar.

    Not publicly disclosed on the pages checked.

    clio.com/grow · checked November 7, 2026

  29. [29]

    SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads.

    “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages”

    superpractice.com/pricing · checked November 7, 2026

  30. [30]

    Clio’s pages don’t describe AI search visibility work (ChatGPT, Gemini, Perplexity or AI Overview tracking) for the firm's pages.

    Not publicly disclosed on the pages checked.

    clio.com/grow · checked November 7, 2026

  31. [31]

    Superpractice’s pages and docs describe no case management, time tracking or legal billing of its own. A signed, paid engagement letter moves the matter to Retained (sp-cap-009).

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 9, 2026

  32. [32]

    Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails.

    “agents following up your leads”

    superpractice.com/pricing · checked November 7, 2026

  33. [33]

    The Platform on its own has no platform fee or monthly minimum; the firm pays for the work the AI does.

    “There is no platform fee or monthly minimum; you pay for the work the AI does, nothing else.”

    superpractice.com/pricing · checked November 7, 2026

  34. [34]

    Superpractice’s security, privacy and terms pages name no SOC 2 report or other security certification of its own.

    Not publicly disclosed on the pages checked.

    superpractice.com/data-privacy · checked November 9, 2026

  35. [35]

    Superpractice’s terms say it is not a HIPAA business associate and does not agree to handle protected health information unless a separate business associate agreement is signed.

    “Unless and until Superpractice and you enter into a separate, duly executed Business Associate Agreement ... Superpractice is not a "Business Associate"”

    superpractice.com/terms · checked November 9, 2026

  36. [36]

    Superpractice offers no public support phone line, live chat or community forum. Account support runs through a monitored email queue, weekdays 9 to 5 Eastern.

    “Superpractice does not currently offer a public support phone line, live chat, or community forum.”

    docs.superpractice.com/support · checked November 9, 2026

  37. [37]

    After cancellation or termination the firm has ninety days to retrieve its content, after which the terms state it is deleted.

    “Following any cancellation or termination of Service for any reason, Subscriber shall have ninety days to retrieve any and all Content.”

    clio.com/tos · checked November 7, 2026

  38. [38]

    Under the Terms, the firm keeps ownership of its own data.

    “Customer retains its ownership rights in Customer Data”

    superpractice.com/terms · checked November 9, 2026

  39. [39]

    Under the Terms, the firm must export its data before termination, and Superpractice need not keep or return it afterwards.

    “Superpractice has no obligation to retain, provide access to, or return any Customer Data or Customer Content after termination”

    superpractice.com/terms · checked November 9, 2026

  40. [40]

    Clio Grow runs conflict checks across all of Clio.

    “Search across all of Clio for potential conflicts of interest.”

    clio.com/grow · checked November 7, 2026

  41. [41]

    Fee agreements can be sent for e-signature and payment collected online from Clio Grow.

    “Send fee agreements for e-signature and collect payment online.”

    clio.com/grow · checked November 7, 2026

  42. [42]

    Clio's terms state that content remains the property of the subscriber.

    “As between Themis and the Subscriber, any Content remains the property of the Subscriber.”

    clio.com/tos · checked November 7, 2026

  43. [43]

    Clio states customer information is not used to train third-party AI models.

    “Customer information is not used to train third-party AI models.”

    clio.com/grow · checked November 7, 2026

  44. [44]

    Clio states 300+ app integrations.

    “300+ App integrations that connect the tools law firms rely on”

    clio.com/features · checked November 7, 2026

  45. [45]

    Clio Grow includes a website builder that launches a secure website in minutes.

    “Create a professional online presence. Launch a secure website in minutes.”

    clio.com/grow · checked November 7, 2026

  46. [46]

    Clio Grow sends personalized Google review requests after a matter closes.

    “Request reviews when it counts. Send personalized Google review requests after a matter closes.”

    clio.com/grow · checked November 7, 2026

  47. [47]

    Clio states 100+ bar associations and law societies recommend and offer Clio to their members.

    “100+ bar associations and law societies globally recommend and offer Clio as a benefit to their members”

    clio.com/partnerships · checked November 7, 2026

  48. [48]

    Grow AI pulls the practice's information from its website to configure its own setup, which the firm then reviews.

    “Grow AI pulls your practice’s information from your website to configure its own setup and you’ll have the opportunity to make sure it all looks correct.”

    clio.com/customers-grow-ai · checked November 7, 2026

  49. [49]

    Clio offers onboarding and training to configure intake stages, forms, templates, scheduling, communications and other Grow capabilities.

    “Clio offers onboarding and training to help firms configure intake stages, forms, templates, scheduling, communications, and other Grow capabilities”

    clio.com/grow · checked November 7, 2026

  50. [50]

    Clio offers a complimentary data migration service for many common systems, with cost varying for complex migrations.

    “Clio offers a complimentary data migration service for many common systems.”

    clio.com/data-migration · checked November 7, 2026

  51. [51]

    The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice.

    “Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.”

    superpractice.com/features/ai-assistant · checked November 7, 2026

  52. [52]

    Clio’s AI writes client updates from recent matter activity for the firm to review and send.

    “When a task is completed or a document arrives, Clio writes a client update from recent matter activity. You review it and send it by email or text.”

    clio.com/features/legal-ai-software · checked November 8, 2026

  53. [53]

    Clio’s pages describe AI that writes client updates for the firm to review and send (cg-rc-008), but not an AI executive assistant for the attorney that makes calls, sends texts and emails and coordinates the day.

    Not publicly disclosed on the pages checked.

    clio.com/grow · checked November 7, 2026

  54. [54]

    Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login.

    “If Superpractice manages your Microsoft Ads”

    docs.superpractice.com/microsoft-ads · checked November 8, 2026

  55. [55]

    Superpractice’s pages name no bar association or law society that recommends Superpractice or offers it to members.

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    The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles.

    “Foundation — $1,750/mo”

    superpractice.com/pricing · checked November 9, 2026

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    A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform.

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    AI Voice Agents are sold separately from the Managed Ads plan fee.

    “AI Voice Agents are sold separately.”

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    Voice agents pick up 24/7 and call new leads in seconds.

    “Agents pick up 24/7 and call new leads in seconds.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

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    Where configured, Clio's legal AI can answer a prospective-client call, collect information, explain the next step and schedule a meeting.

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    clio.com/grow · checked November 7, 2026

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    “They call, text, email, and follow up toward your goals”

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    Grow AI sends intake forms and follows up on unsigned agreements.

    “Keep stalled leads moving. Grow AI sends intake forms and follows up on unsigned agreements.”

    clio.com/grow · checked November 7, 2026

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    Every Managed Ads plan includes Superpractice scheduling with branded booking pages.

    “| Superpractice® Scheduling | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Clio Grow responds to inquiries, screens for fit and conflicts, books meetings and moves good-fit leads to clients around the clock.

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    clio.com/grow · checked November 7, 2026

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    The client signs with a legally binding e-signature, drawn or typed, on any device.

    “a legally binding e-signature, drawn or typed, on any device”

    docs.superpractice.com/contracts · checked November 8, 2026

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    When a contract carries a fee, an embedded checkout appears right after signing, and a signed and paid contract moves the matter to Retained.

    “an embedded checkout appears immediately after signing”

    docs.superpractice.com/contracts · checked November 8, 2026

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    Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking.

    “| First-touch & last-touch attribution | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Clio’s pricing page says Clio tracks referrals and ad spend against the clients they win.

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    clio.com/pricing · checked November 8, 2026

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    For Google Local Services Ads, Clio tracks leads, conversions to clients and estimated value, so the firm can compare spend with what the ads bring in.

    “Clio tracks new leads, conversions to clients, and estimated value, so you can compare what you spend with what the ads bring in.”

    clio.com/features/googles-local-services-ads · checked November 8, 2026

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    Clio Grow reports where new clients learn about the firm and which channels drive the most results.

    “Find your best channels for new business. See where new clients learn about your firm and which channels drive the most results.”

    clio.com/grow · checked November 7, 2026

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    Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.

    “| AI performance reports | Monthly | Monthly | Weekly |”

    superpractice.com/pricing · checked November 7, 2026

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    Grow AI gives real-time insight into what it works on and how many clients it helps win each month.

    “get real-time insights into what Grow AI works on and how many clients it helps you win each month”

    clio.com/customers-grow-ai · checked November 7, 2026

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    The firm chooses each goal, from a booked meeting to a signed engagement.

    “Choose what you want to happen, from a booked meeting to a signed engagement.”

    superpractice.com/features/procedures · checked November 7, 2026

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    Leads are graded A to F and scored for momentum.

    “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.”

    superpractice.com/features/lead-scoring · checked November 7, 2026

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    Grow AI scores each inquiry against the firm's past successful cases so the leads that fit come first.

    “Each inquiry is scored against your firm's past successful cases, so the leads that fit come first.”

    clio.com/customers-grow-ai · checked November 7, 2026

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    AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition.

    “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.”

    superpractice.com/features/google-ads · checked November 7, 2026

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    Revenue forecasting is included in the Scale plan.

    “| Revenue forecasting | — | — | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal.

    “Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.”

    superpractice.com/features/sales-intelligence · checked November 7, 2026

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    Clio’s pages describe estimating matter values at intake so targets reflect what’s coming (cg-rc-007), but not AI revenue forecasting from pipeline history.

    Not publicly disclosed on the pages checked.

    clio.com/grow · checked November 7, 2026

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    Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team.

    “Every meeting scored against your own playbook, and every pattern turned into coaching for your team.”

    superpractice.com/features/meeting-intelligence · checked November 7, 2026

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    Clio Manage states in-person meetings can be recorded, transcribed and summarized.

    “in-person meetings can be securely recorded, transcribed, and summarized”

    clio.com/manage · checked November 7, 2026

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    A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow.

    “A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.”

    docs.superpractice.com/skills · checked November 8, 2026

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    A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses.

    “Once a skill is published, it is used wherever you choose”

    docs.superpractice.com/skills · checked November 8, 2026

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    In Clio Work, a firm saves skills, written instructions for how it wants a task done, and the AI applies them.

    “In Clio, skills are saved instructions that describe how your firm wants a task done, such as a payment reminder at 60 days or a pre-bill review.”

    help.clio.com/hc/en-us/articles/50043205675035 · checked November 8, 2026

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    Clio announced agentic Workflows that carry out a firm’s process across Clio Grow, Clio Manage and Clio Work, starting from the firm’s own procedure or a plain-language description.

    “Workflows lets firms start with an existing standard operating procedure or describe a process in everyday language.”

    clio.com/about/press/clio-unveils-legal-ai-product-launches · checked November 8, 2026

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    Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool.

    “Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.”

    superpractice.com · checked November 7, 2026

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    Clio’s Claude connection comes with Clio Work at no extra cost.

    “Clio for Claude is included with Clio Work at no extra cost.”

    help.clio.com/hc/en-us/articles/57881711703451 · checked November 8, 2026

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    Clio’s pages don’t state AI credits, calling minutes or text segments included in a Clio Grow plan. Grow AI is priced per hired matter with a monthly cap, and the Grow AI page carried an introductory offer of unlimited phone agent minutes dated to October 30, 2026.

    Not publicly disclosed on the pages checked.

    clio.com/customers-grow-ai · checked November 7, 2026

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    Clio sells Clio Grow as an add-on to its Core and Signature plans; it is included in the Elite plan.

    “Included in Elite. Available as an add-on for Core and Signature.”

    clio.com/pricing · checked November 8, 2026

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    Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own.

    “Superpractice pricing across five offerings”

    superpractice.com/pricing · checked November 7, 2026

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    Clio describes Clio Grow as one of the solutions in its legal AI platform, helping law firms manage reputation and marketing while acquiring leads.

    “It helps law firms manage reputation and marketing while acquiring potential leads”

    clio.com/grow · checked November 7, 2026

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    Clio's terms state the service is intended only for legal professionals and those working under their supervision.

    “The Service is intended only for use by legal professionals and those working under their supervision”

    clio.com/tos · checked November 7, 2026

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    Clio states Clio Manage and Clio Grow may not be built specifically for different practice types, and lists practice areas from administrative to real estate law.

    “may not be built specifically for different practice types”

    clio.com/practice-types · checked November 7, 2026

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    Momentum is described as a full marketing department, powered by AI and guided by human experts.

    “A full marketing department, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

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    Clio Grow is software the firm's team works in. Clio states the team reviews consequential work and decides whether to consult, decline, refer or represent.

    “Your team reviews consequential work and decides whether the firm will consult, decline, refer, or represent a prospective client.”

    clio.com/grow · checked November 7, 2026

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    Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books.

    “Branded pages, live calendar sync, and agents that know about every meeting the second it books.”

    superpractice.com/features/booking · checked November 7, 2026

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    Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team.

    “Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.”

    superpractice.com/features/inbox · checked November 7, 2026

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    Superpractice contracts let a client review, sign and pay an engagement letter in one sitting.

    “Contracts are the documents your firm sends a client to review, sign, and — when there is a fee — pay, all in one sitting.”

    docs.superpractice.com/contracts · checked November 8, 2026

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    Inquiries can arrive by call, email, text, chat or form, and what the prospect shares stays with their record.

    “A prospective client may call, email, text, chat, or fill out a form. However they start, what they share stays with them.”

    clio.com/grow · checked November 7, 2026

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    The firm delegates routine actions and can require approval for others.

    “Delegate routine actions and require approval for others.”

    superpractice.com/features/procedures · checked November 7, 2026

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    Clio states its legal AI can begin intake conversations, collect information, organize the lead, prepare an assessment and move approved next steps forward using the firm's process.

    “can begin intake conversations, collect the initial information, organize the lead, prepare an assessment, and move approved next steps forward”

    clio.com/grow · checked November 7, 2026

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    Superpractice’s voice agents are built on the latest voice models, with natural pacing and real interruption handling.

    “Built on the latest voice models with natural pacing and real interruption handling. Most callers never realize they were not talking to a person.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

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    Through MCP, a connected AI tool can also create tasks, update contacts and matters, book meetings and draft emails and texts, with the permissions the firm chooses.

    “Create and complete tasks · update contacts and matters · book and move meetings · draft emails and texts · edit content in your SEO schedule.”

    docs.superpractice.com/mcp · checked November 8, 2026

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    Every signed client is traced back to the original source.

    “Every signed client, traced back to the original source”

    superpractice.com/features/attribution · checked November 7, 2026

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    Attribution recognizes 48 channels, including AI search referrals.

    “48 channels recognized, including AI search referrals.”

    superpractice.com/features/attribution · checked November 7, 2026

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    Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area.

    “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.”

    superpractice.com/features/attribution · checked November 7, 2026

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    A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data.

    “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.”

    superpractice.com/pricing · checked November 9, 2026

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    Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first.

    “Articles we deliver are yours, and the ones published on your site stay there.”

    superpractice.com/pricing · checked November 9, 2026

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    Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts.

    “Changes only ever reach your firm's own connected Google Ads accounts.”

    docs.superpractice.com/google-ads · checked November 8, 2026

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    When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing.

    “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice says most firms moving from another agency are fully live within 5 business days.

    “Most firms are fully live within 5 business days.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice imports a firm’s existing leads and contacts at no extra cost.

    “We also import your existing leads and contacts at no extra cost.”

    superpractice.com/pricing · checked November 9, 2026

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    The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute).

    “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term.

    “There is no annual contract, exit fee, or minimum term.”

    superpractice.com/pricing · checked November 7, 2026

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    The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each.

    “| Starter | $250/mo | 100 minutes | $2.00/min |”

    superpractice.com/pricing · checked November 9, 2026

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    After the initial term, subscriptions renew automatically for successive terms of the same length until cancelled.

    “After the initial term, your subscription will automatically renew for successive terms equal in length to your initial term, until cancelled in accordance with this Agreement.”

    clio.com/tos · checked November 7, 2026

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    Cancelling within a term makes the unpaid balance for the remainder of the term due immediately.

    “the entire unpaid balance of all amounts owing for the remainder of the applicable term will immediately be due and payable”

    clio.com/tos · checked November 7, 2026

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    Launch is for solo attorneys who are just starting out.

    “For solo attorneys who are just starting out.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice’s plans are described for solo attorneys starting out (Launch), established firms new to marketing (Momentum) and firms ready to own their market (Scale).

    “For established firms that are new to marketing.”

    superpractice.com/pricing · checked November 7, 2026

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    Scale is for firms ready to own their market across every channel.

    “For serious firms ready to own their market across every channel, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

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    The Platform on its own is for firms that bring their own marketing, with the CRM included.

    “The CRM is included. For firms that bring their own marketing.”

    superpractice.com/pricing · checked November 7, 2026

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    Clio describes its software as for solos to large law firms and in-house teams across every area of law.

    “Software for solos to Large Law and in-house teams, across every area of law.”

    clio.com/grow · checked November 7, 2026

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