Superpractice vs SMB Team

SMB Team sells managed marketing plus coaching, fractional executives and a per-seat AI workspace. Superpractice puts marketing, a CRM and AI agents in one plan.

Checked Nov 7, 2026139 citationsBy the Superpractice team
We compete with SMB TeamRead the disclosure
Superpractice publishes this comparison and competes with SMB Team. Superpractice has no customer, partner or affiliate relationship with SMB Team. Information about SMB Team comes only from its own pages, cited by number and checked November 7, 2026. The verdict is our opinion, and we didn’t test SMB Team.We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.How we compare
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Ask your AI about this comparison

A partner pulling a leather chair from a long walnut conference table under a banker’s lamp, blurred by a slow shutter

The short answer

Superpracticeassessmenthow we judge
Choose Superpractice if you want
Choose SMB Team if you want
  • A fractional COO, CFO or CTO for your firm1,2,3
  • Owner coaching and a community of law firm owners4,5,6,7
  • People on intake, plus sales training for your intake team8,9
  • Live weekly sessions that build AI workflows with you10

The tradeoffBoth run your marketing. SMB Team sells five systems, from marketing and intake to coaching, finance and AI. Superpractice is one system with a strategist, its CRM and AI agents on a month-to-month plan. You can build on it in any AI tool.19,20,21,22,23,24,4,1,8,25,26,27,28,29,30,11,14,17,15

Your firm

Which one fits your firm?

Superpracticeassessmenthow we judge
AI and technology
Marketing and growth
Service and terms
Your resultSuperpracticeassessment
The differences

Where each company wins. Each point cites both companies.

  • AI agents work your leads inside the plan, with no seat to buy.

    Superpractice’s agents call, text and email your leads toward a booked meeting, using credits every plan includes. Seats are unlimited. SMB Team’s AI workspace has 60+ agents and costs $350 a user a month for one to four users.11,31,32,12,25,33,26

    Explore Procedures→

  • Voice agents answer 24/7 and call new leads in seconds.

    Superpractice’s voice agents pick up around the clock and call new leads in seconds. SMB Team’s intake help comes from people, through virtual assistants at a sister company. Its pages don’t describe AI voice agents.13,8,34

    Explore AI voice agents→

  • You can leave any month.

    Superpractice has no annual contract, exit fee or minimum term. SMB Team’s terms set a one-year agreement you can’t end early unless your agreement says otherwise. Its AI workspace needs a 12-month agreement at five or more users.14,35,36,37

    See Superpractice pricing→

  • Build on Superpractice, and use it in any AI tool.

    Use Superpractice’s skills or write your own, and every agent follows them. Any AI tool that speaks MCP, from Claude to Codex, can use those skills and your data. SMB Team’s pages don’t describe using its skills elsewhere.38,39,40,17,15,16,41,42,43,44

    How skills work (opens in a new tab)

  • Superpractice publishes its marketing prices.

    Plans are $997, $2,500 or $4,000 a month, listed on the pricing page. SMB Team publishes prices only for its AI workspace. Its marketing, intake, finance and coaching prices aren’t on its site.45,26,46

    See Superpractice pricing→
Services

What you get from each company.

Which jobs Superpractice and SMB Team state they cover
JobSuperpracticeSMB Team
Paid search and Local Services AdsOffered[56]Offered[66][67]
Meta and paid socialOffered[56]Offered[67]
OpenAI and ChatGPT AdsOffered[56]Offered[68]
SEO and contentOffered[69]Offered[70]
AI search visibilityOffered[71]Offered[70]
Website buildOffered[72]Offered[73]
Landing pagesOffered[74]Offered[75]
AI agents alongside your teamOffered[11]Offered[33][76]
AI voice agentsOffered[77][78]Not publicly disclosed[34]
Human intake staff and sales trainingNot offered[47]Offered[8][9]
Coaching, fractional COO and CFONot offered[47]Offered[4][1][2]
Group coaching and a peer communityNot offered[50]Offered[4][6][49]
A CRM included in the engagementOffered[30]Offered[79]
MCP access to the firm’s dataOffered[41][15]Not publicly disclosed[43]
Skills written by the firmOffered[39][80]Offered[42][53]
Skills usable in Claude, ChatGPT and other AI toolsOffered[17][18][15]Not publicly disclosed[44]
Legal research on case lawNot offered[81]Offered[59]
Cost per signed case or clientOffered[82]Offered[83]
Regular performance reviewsOffered[84]Offered[85]
OfferedNot offeredNot publicly disclosedCould not confirm from public pages

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

AI

Where each company puts AI to work.

Which jobs Superpractice and SMB Team state they cover
JobSuperpracticeSMB Team
AI agents that call, text and email a lead toward a booked meetingOffered[11][31]Offered[76][33]
AI voice agents answering inbound calls 24/7Offered[77][13]Not publicly disclosed[34]
AI lead scoring on every contactOffered[86]Offered[76]
A daily AI audit of the Google Ads accountOffered[87]Offered[88]
AI revenue forecasting from the firm’s pipeline historyOffered[89][90]Not publicly disclosed[91]
An AI executive assistant for the attorneyOfferedBeta[92]Offered[93]
AI meeting intelligence on the firm’s sales meetingsOffered[94]Not publicly disclosed[95]
AI-made video with the attorney’s avatarOffered[96][97]Offered[98]
AI search visibility work for the firm’s pagesOffered[71]Offered[70]
Skills written by the firm that the AI followsOffered[39][40]Offered[42][53]
The firm’s skills and data in ChatGPT, Claude, Claude Code or CodexOffered[41][99][17][15]Not publicly disclosed[43][44]
Legal research on real court decisionsNot offered[81]Offered[59]
AI credits, calling minutes and texts included in the planOffered[32]Offered[26]
OfferedNot offeredNot publicly disclosedCould not confirm from public pagesBetaBeta means an early version, not yet open to every firm.

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

SuperpracticeassessmentSuperpractice is the more AI-native option here. SMB Team built its own workspace around the leading models, and it adds legal research. Superpractice plugs your firm’s skills and data into Claude, ChatGPT and Codex, tools their makers keep improving. It offers twelve of the thirteen capabilities compared, and its video ads star your AI avatar.11,13,86,87,92,94,99,32,39,17,15,81,60,76,93,88,98,70,26,25,59,42,34,43,91,95,100,27,20,24

Details

How Superpractice and SMB Team compare, point by point.

Superpractice and SMB Team compared criterion by criterion, from each company’s own pages
CriterionSuperpracticeSMB Team
Category and scopeA law firm growth company. Done-for-you marketing, plus websites, SEO and AI voice agents.[28][101]A growth partner for law firms rather than a marketing agency, with four done-for-you systems. Its pages disagree on whether its AI workspace is only for law firms.[61][62][25][102]
Service modelOn Momentum, a full marketing department powered by AI and guided by human experts. No coaching, staffing or fractional executives.[103][47]A managed marketing service run by its team, with a dedicated account manager. Intake help, coaching and fractional executives are separate programs.[19][104][8][1][2]
Paid mediaGoogle, Meta, Local Services and OpenAI Ads. Launch covers one and Momentum all four. Superpractice also manages Microsoft Ads.[56][105]Google Search with YouTube and Display, plus Local Services and ChatGPT ads. Facebook and Instagram ads come only bundled with Local Services or search ads.[66][67][68]
SEO and content4 to 12 human-reviewed articles a month, with site health checks, schema and backlink monitoring on every plan. Link building comes on Market Leader.[69][106][107][108][109]SEO and content, answer engine optimization and Maps SEO in one service.[70]
AI search visibilityCounts the clients and revenue that come from AI search tools like ChatGPT and Gemini. SEO + AI Search plans fix your pages for AI answers.[110][71]Answer engine optimization aimed at getting your firm cited by Gemini, ChatGPT and featured snippets.[70]
Websites, creative and landing pagesLanding pages and monthly AI video credits in every plan. Video ads star your AI avatar and cloned voice, with no shoot. Websites are built and hosted on Superpractice.[74][96][100][97][72]Custom-coded landing pages and WordPress websites. AI avatar video turns one recording into months of social content, for clients already on its social and Local Services work.[75][73][98]
Conversion and intakeBooking pages and a shared inbox in every plan, with included credits for AI agents that follow up alongside your team. No intake staff.[111][112][113][32][47]A CRM from sister company Attorney Fuel, virtual assistants from sister company Attorney Assistant, and sales training for your intake team.[79][8][9]
AI agents alongside your teamAI agents call, text and email your leads within the approvals you set. Your firm’s skills guide them and work in any AI tool that speaks MCP. Seats are unlimited.[11][31][114][39][17][15][12]A browser-based AI workspace priced per user, with 60+ skills you can adapt or build on. Its skills score leads and run follow-up. One login reaches ChatGPT, Claude and Gemini.[25][33][42][76][26][60]
AI voice agentsVoice agents pick up around the clock and call new leads in seconds, with natural pacing and real interruption handling.[13][115]SMB Team’s pages do not describe this[34]
CRM, platform and integrationsIts own CRM, with lead scoring and MCP access. Your team’s Claude or ChatGPT can work in Clio through the Clio assistant. Integrations, Zapier and webhooks connect the rest.[30][86][41][116][117]A CRM through sister company Attorney Fuel. Its AI workspace connects to Clio, MyCase, Filevine and QuickBooks. Its pages don’t describe MCP access.[79][58][43]
AttributionEvery signed client traced to its source across 48 channels, with cost per signed client.[65][118][82]Reports cost per lead and cost per signed case. For ChatGPT ads it builds a landing page and call-tracking number, since ChatGPT has no built-in call tracking.[83][68]
ReportingReal-time dashboards. AI performance reports come monthly, or weekly on Scale.[84]One dashboard across Meta, search and Local Services ads. Paid social gets weekly checks and monthly ROI reports.[119][85]
Data and asset ownershipA website is yours after 12 paid months or a buyout, and SEO articles are yours on delivery. Google Ads run in your own accounts.[120][121][122]Its pages disagree. The web design page says you own your site, but its terms say SMB Team owns the site, content and ad accounts during the term.[73][123]
Onboarding and setupMigrates your campaigns and sets up attribution and intake routing. Most firms are live within 5 business days.[124][125]Starts with a free 60-minute roadmap session. AI Kickstart sets up your AI workforce within two weeks. Its pages give no launch timeline for marketing.[126][3]
Strategy cadenceA dedicated strategist and monthly strategy calls from Momentum. Scale adds a quarterly growth plan with 90-day priorities.[127][29][128]Weekly group coaching and quarterly workshops in its coaching program. Weekly live sessions with every AI workspace seat, and monthly ROI reports on paid social.[4][48][10][85]
Pricing and termsPublished. $997, $2,500 or $4,000 a month, month to month with no annual contract. Scale adds 10% of ad spend over $10,000. Voice agents $250 to $1,000 a month.[129][45][14][78]From $350 a user a month for the AI workspace. Other prices aren’t published. Search ads aren’t billed as a share of spend. Its terms set a one-year agreement.[26][46][130][35]
Best-fit customerPlans for solo attorneys starting out, established firms new to marketing and firms ready to own their market.[131][132][133]Firms bringing in $15,000 a month or more. Its coaching program aims at firms growing from $1M to $5M.[134]

What changes if you switch between them?

Read your contract first. Superpractice is month to month. SMB Team’s terms describe a one-year agreement, SMB Team owning your site and ad accounts during the term, and transfer fees. Your agreement may say otherwise, so confirm in writing what leaves with you before you give notice.

What should you ask before you choose either one?

Will we see signed clients and fees by source, or leads and calls?

Ask each provider for a sample report from a firm like yours. Then ask which channels are tracked to signed cases today.

Who owns the website, ad accounts, call tracking numbers and data?

Get it in writing. Ask what you take with you if you leave, in what format and at what cost.

What is the term, and what does leaving early cost?

Ask for the term, renewal and notice period in the agreement itself, not the sales deck. Then ask what leaving early costs.

Where will the AI do its work, and who pays for the seats?

Ask whether the AI works in your pipeline as part of the plan or in a workspace your team logs into, and whether your skills and data work in the AI tools you already use. Ask how seats are priced.

Who on our team works each inquiry, and in which tool?

Neither provider replaces your judgment on which cases to take. Know where your team sees each inquiry, who else touches it and what AI agents do alongside your team.

Is the advice part of the plan or a separate program?

Ask what the strategist or coach covers and how often you meet. Then ask whether it comes inside the marketing fee or on its own.

How did we compare them?

We read each company’s current pages and recorded the information on them with its source, date and exact wording. Then we compared them on the same criteria we use for every page. The full method is on how we compare. Reviewed by the Superpractice team.

Limitations

  • Built only from each company’s public pages as of the date shown. We didn’t test SMB Team’s services, and Superpractice has no customer, partner or affiliate relationship with SMB Team.
  • Superpractice publishes this page and competes with SMB Team.
  • Results SMB Team reports about itself aren’t shown, and neither are third-party reviews. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
  • Services, prices and terms change. Where SMB Team doesn’t publish a detail, we say so rather than guess. Where its pages disagree, we show both versions.
  • SMB Team offers coaching, staffing and fractional executives. Superpractice doesn’t, and nothing here suggests it does.
  • Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

Change log

  • First draft for review.
  • Added SMB Team’s five named systems, group coaching, peer community and one-on-one coaching, and Superpractice’s one-system design and dedicated strategist. Added Superpractice skills, MCP access for Claude Code and Codex, and the Clio assistant, plus SMB Team’s skill building, model choice and second opinion mode.
  • The “Which one fits your firm?” rows now list only real differences, each backed by sources on both sides, with the same number of rows for each side.
  • The differences section now shows where each company wins, with the same number of points for each.
  • Legal research now shows as SMB Team’s alone, since Superpractice’s pages don’t describe it. The AI summary names Superpractice’s avatar video ads.

Corrections

Spot an error? with the page, the sentence and a source, or email our corrections inbox. Named companies are welcome to use the same route. Each correction is logged on the page.

Cite this comparison

Superpractice team. Superpractice vs SMB Team (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-smb-team
Markdown version for AI tools ↗

Built only from each company’s own public pages, with every source linked.

Sources

139 citations, each from the named company’s own page, with the words it rests on and the date we checked it.

  1. [1]

    FreedomOS offers a fractional chief operating officer who runs leadership meetings, documents SOPs, manages hiring and mentors staff.

    “Your FCOO runs your high-level leadership meetings, documents your SOPs, manages the hiring process, and mentors your staff.”

    smbteam.com/freedom-os · checked November 7, 2026

  2. [2]

    ProfitOS offers a fractional CFO for forecasting, modeling and budgeting, alongside law firm bookkeeping.

    “Strategic leadership of a tenured CFO to guide your forecasting, modeling, and budgeting for your high-stake decisions at a fraction of the cost of a full-time hire.”

    smbteam.com/profit-os · checked November 7, 2026

  3. [3]

    AI Kickstart delivers a fractional CTO, a configured AI workforce, one live integration and a written 12-month plan inside two weeks.

    “You get a Fractional CTO, a law-firm AI workforce configured for your practice, one integration wired live, and a written 12-month plan — inside two weeks.”

    smbteam.com/aikickstart · checked November 7, 2026

  4. [4]

    FreedomOS Elite Coaching pairs the owner with a coach and includes weekly virtual group coaching sessions.

    “you’ll gain access to weekly virtual group coaching sessions to solve your most pressing growth challenges in real-time.”

    smbteam.com/freedom-os · checked November 7, 2026

  5. [5]

    Master’s Circle includes biweekly one-on-one coaching calls with a dedicated law firm business coach.

    “You’ll have a dedicated law firm business coach directly assigned to you”

    smbteam.com/freedom-os/masterclass · checked November 8, 2026

  6. [6]

    FreedomOS quarterly workshops have firm owners plan alongside a peer group, in person or virtually.

    “these sessions pull you out of the daily grind to design your firm’s future alongside an elite peer group”

    smbteam.com/freedom-os · checked November 8, 2026

  7. [7]

    Master’s Circle is a network of law firm owners built for mutual accountability.

    “Our Master’s Circle network provides you the opportunity to build relationships that foster mutual accountability in growing your firms”

    smbteam.com/freedom-os/masterclass · checked November 8, 2026

  8. [8]

    IntakeOS offers human intake support through trained virtual assistants from SMB Team’s sister company Attorney Assistant.

    “Professionally trained virtual assistants (VAs) extend team capacity without the hassle of hiring and adding internal overhead.”

    smbteam.com/intake-os · checked November 7, 2026

  9. [9]

    IntakeOS includes sales training for the firm’s intake team, delivered through its Elite Coaching program.

    “High-impact law firm sales training delivered through Elite Coaching transforms your intake team from “order takers” to revenue drivers.”

    smbteam.com/intake-os · checked November 7, 2026

  10. [10]

    Every AI Workforce Pro seat includes a weekly live implementation session run by SMB Team AI experts.

    “Every week, SMB Team AI experts run a live working session where new skills get demonstrated, your questions get answered and your workflows get built out in real time.”

    smbteam.com/aios/law-firm-ai-workforce-pro · checked November 7, 2026

  11. [11]

    Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets.

    “They call, text, email, and follow up toward your goals”

    superpractice.com/features/procedures · checked November 7, 2026

  12. [12]

    Superpractice does not charge per seat; seats are unlimited for every partner, attorney and staff member.

    “No. Seats are unlimited: add every partner, attorney, and staff member.”

    superpractice.com/pricing · checked November 7, 2026

  13. [13]

    Voice agents pick up 24/7 and call new leads in seconds.

    “Agents pick up 24/7 and call new leads in seconds.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

  14. [14]

    Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term.

    “There is no annual contract, exit fee, or minimum term.”

    superpractice.com/pricing · checked November 7, 2026

  15. [15]

    Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm.

    “CLI tools (Claude Code, Codex) authenticate with an API key instead.”

    docs.superpractice.com/mcp · checked November 8, 2026

  16. [16]

    Through MCP, a connected AI tool can also create tasks, update contacts and matters, book meetings and draft emails and texts, with the permissions the firm chooses.

    “Create and complete tasks · update contacts and matters · book and move meetings · draft emails and texts · edit content in your SEO schedule.”

    docs.superpractice.com/mcp · checked November 8, 2026

  17. [17]

    A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts.

    “can be listed and read, and show up as ready-made prompts”

    docs.superpractice.com/skills · checked November 8, 2026

  18. [18]

    Anyone at the firm who can see a skill can download it to use in other AI tools.

    “Anyone who can see a skill can download it, to use it in other AI tools.”

    docs.superpractice.com/skills · checked November 8, 2026

  19. [19]

    LeadsOS is described as a managed demand-generation system run by SMB Team’s team, not software the firm runs.

    “LeadsOS is a managed demand-generation system. It’s not a list of leads you buy or a hands-off software tool.”

    smbteam.com/law-firm-marketing · checked November 7, 2026

  20. [20]

    SMB Team’s homepage presents LeadsOS for case demand.

    “LeadsOS Predictable Case Demand”

    smbteam.com · checked November 8, 2026

  21. [21]

    SMB Team’s homepage presents IntakeOS for intake.

    “IntakeOS “Never-Miss-A-Lead” Intake”

    smbteam.com · checked November 8, 2026

  22. [22]

    SMB Team’s homepage presents FreedomOS for operations.

    “FreedomOS Operational Independence”

    smbteam.com · checked November 8, 2026

  23. [23]

    SMB Team’s homepage presents ProfitOS for finance.

    “ProfitOS Clarity, Control, and Confident Decisions”

    smbteam.com · checked November 8, 2026

  24. [24]

    SMB Team’s homepage presents AIOS for its AI workforce and fractional CTO.

    “AIOS AI-powered workforce and Fractional CTO support”

    smbteam.com · checked November 8, 2026

  25. [25]

    SMB Team describes AI Workforce Pro as a browser-based AI workspace built for businesses, with a focus on law firms.

    “AI Workforce Pro is a secure, browser-based AI workspace built for businesses, with a focus on law firms.”

    smbteam.com/ai-workforce-pro-help-faq · checked November 9, 2026

  26. [26]

    AI Workforce Pro is $350 a user a month for 1 to 4 users on a month-to-month agreement, with 1M AI credits a user each month.

    “1–4 Users $350 per user, per month Monthly AI credits: 1M per user, every month Month-to-month agreement Cancel or add seats at any time”

    smbteam.com/aios/law-firm-ai-workforce-pro/pricing · checked November 7, 2026

  27. [27]

    Superpractice describes itself as one client acquisition operating system, run by AI and experts.

    “One client acquisition operating system, run by AI and experts.”

    superpractice.com · checked November 8, 2026

  28. [28]

    Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client.

    “Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.”

    superpractice.com/pricing · checked November 7, 2026

  29. [29]

    Momentum adds a senior strategist and a monthly review.

    “Senior strategist + monthly review”

    superpractice.com/pricing · checked November 7, 2026

  30. [30]

    Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform.

    “Superpractice AI-native CRM + client-acquisition platform”

    superpractice.com/pricing · checked November 7, 2026

  31. [31]

    The firm chooses each goal, from a booked meeting to a signed engagement.

    “Choose what you want to happen, from a booked meeting to a signed engagement.”

    superpractice.com/features/procedures · checked November 7, 2026

  32. [32]

    Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails.

    “agents following up your leads”

    superpractice.com/pricing · checked November 7, 2026

  33. [33]

    SMB Team describes AI Workforce Pro as firm-wide AI infrastructure with 60+ agents working inside the systems the firm already uses.

    “AI Workforce Pro is the AI infrastructure your whole firm runs on, with 60+ agents working inside the systems you already pay for.”

    smbteam.com/aios/law-firm-ai-workforce-pro · checked November 7, 2026

  34. [34]

    SMB Team’s pages do not describe AI voice agents or an AI receptionist that SMB Team provides to answer a firm’s calls.

    Not publicly disclosed on the pages checked.

    smbteam.com · checked November 7, 2026

  35. [35]

    SMB Team’s Terms and Conditions state a Service Agreement term of one year, renewing for one-year periods, unless the agreement states otherwise.

    “the term of the Parties’ Service Agreement will be one year from the execution thereof (the “Original Term”) and will continue for one-year periods”

    smbteam.com/terms-and-conditions · checked November 7, 2026

  36. [36]

    The Terms and Conditions state a Service Agreement may not be terminated during the Original Term.

    “This Service Agreement may not be terminated during the Original Term.”

    smbteam.com/terms-and-conditions · checked November 7, 2026

  37. [37]

    For 5 or more users AI Workforce Pro is $319 a user a month for the first five and $120 for each additional user, on a 12-month agreement.

    “First 5 Users $319 per user, per month Each Additional User Over 5 +$120 per month Monthly AI credits: 2M per user, every month 12-month agreement”

    smbteam.com/aios/law-firm-ai-workforce-pro/pricing · checked November 7, 2026

  38. [38]

    Superpractice can also provide skills of its own for a firm’s assistants to use.

    “Superpractice may provide some skills for your firm.”

    docs.superpractice.com/skills · checked November 8, 2026

  39. [39]

    A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow.

    “A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.”

    docs.superpractice.com/skills · checked November 8, 2026

  40. [40]

    A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses.

    “Once a skill is published, it is used wherever you choose”

    docs.superpractice.com/skills · checked November 8, 2026

  41. [41]

    Every Managed Ads plan includes MCP access.

    “| MCP access | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  42. [42]

    AI Workforce Pro’s 60+ skills are ready on day one, and firms can use them as they are, adapt them or build their own.

    “Every skill is ready to run on day one. Use them as they are, adapt them, or build your own.”

    smbteam.com/aios/law-firm-ai-workforce-pro/inside · checked November 8, 2026

  43. [43]

    SMB Team’s pages do not describe MCP access or making a firm’s data available inside ChatGPT or Claude through the Model Context Protocol.

    Not publicly disclosed on the pages checked.

    smbteam.com · checked November 7, 2026

  44. [44]

    SMB Team’s AI Workforce Pro pages do not describe using its skills or agents from other AI tools, such as through MCP or an API.

    Not publicly disclosed on the pages checked.

    smbteam.com/aios/law-firm-ai-workforce-pro · checked November 8, 2026

  45. [45]

    Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately.

    “Scale is $4,000/month plus 10% of ad spend over $10k.”

    superpractice.com/pricing · checked November 7, 2026

  46. [46]

    SMB Team does not publish prices for LeadsOS marketing, IntakeOS, ProfitOS or FreedomOS.

    Not publicly disclosed on the pages checked.

    smbteam.com · checked November 7, 2026

  47. [47]

    The pricing page does not list coaching, fractional executives or intake staffing.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 7, 2026

  48. [48]

    FreedomOS includes quarterly coaching workshops held in a different location each quarter, with the co-founders.

    “Hosted in a different premier location each quarter—from California to Puerto Rico—these workshops are a high-energy mix of networking, live coaching, recognition, and intensive planning.”

    smbteam.com/freedom-os · checked November 7, 2026

  49. [49]

    Master’s Circle runs a private biweekly mastermind for the most advanced law firm owners in the program.

    “You’ll get a private biweekly mastermind for only the most advanced law firm owners”

    smbteam.com/freedom-os/masterclass · checked November 8, 2026

  50. [50]

    Superpractice’s site and docs do not describe group coaching or a peer community of firm owners.

    Not publicly disclosed on the pages checked.

    docs.superpractice.com/support · checked November 8, 2026

  51. [51]

    The pricing page lists no human receptionists, live-agent call answering or staffed outbound calling campaigns. Superpractice does not offer them.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice’s pricing and feature pages do not list an owner coaching program, team training, recruiting, a filmed video crew or streaming TV advertising.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 7, 2026

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    Firms build AI Workforce Pro skills by describing what they want in plain language, with SMB Team’s weekly sessions for help.

    “You build skills by describing what you want in plain language, and our team is in the room every week to help.”

    smbteam.com/aios/law-firm-ai-workforce-pro · checked November 8, 2026

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    Superpractice’s pages and docs do not describe live training or implementation sessions for a firm’s team.

    Not publicly disclosed on the pages checked.

    docs.superpractice.com/support · checked November 9, 2026

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    Irrelevant Local Services Ads leads, such as wrong numbers or solicitors, can be disputed in the lead inbox, and SMB Team manages this so the firm is credited back.

    “SMB Team manages this to ensure you get credited back”

    smbteam.com/law-firm-marketing/google-lsa · checked November 8, 2026

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    Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum.

    “Google Ads, Meta Ads, LSAs, OpenAI Ads”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice’s pages and docs do not describe disputing Local Services Ads leads for credit.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 9, 2026

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    AI Workforce Pro connects to Clio, Clio Grow, MyCase, Filevine, PracticePanther, Lawmatics, Attorney Fuel and QuickBooks, among others.

    “Securely connect Clio, Clio Grow, MyCase, Filevine, PracticePanther, Lawmatics and Attorney Fuel for matters and intake, QuickBooks for billing and trust”

    smbteam.com/aios/law-firm-ai-workforce-pro · checked November 7, 2026

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    AI Workforce Pro includes legal research that searches real court decisions from case-law databases before answering.

    “Ask a legal research question in AI Workforce Pro and it searches real court decisions from case-law databases before it answers.”

    smbteam.com/aios/law-firm-ai-workforce-pro · checked November 7, 2026

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    AI Workforce Pro gives one login to ChatGPT, Claude and Gemini models.

    “One login taps ChatGPT, Claude and Gemini.”

    smbteam.com/aios/law-firm-ai-workforce-pro · checked November 8, 2026

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    SMB Team describes itself as an all-in-one partner for law firms that manages growth and profit through four done-for-you services, systems and technology.

    “four integrated and completely done-for-you services, systems, and technology”

    smbteam.com · checked November 7, 2026

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    SMB Team says it provides marketing but considers itself a growth partner rather than a marketing agency.

    “While we provide world-class marketing, we consider ourselves Growth Partners.”

    smbteam.com/law-firm-marketing · checked November 7, 2026

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    A second opinion mode asks several models the same question at once to show where they agree.

    “use "second opinion" mode to ask several models the same question at once and see where they agree”

    smbteam.com/aios/law-firm-ai-workforce-pro · checked November 8, 2026

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    Superpractice’s site and product docs do not describe a mode that asks several AI models the same question.

    Not publicly disclosed on the pages checked.

    docs.superpractice.com/llms-full.txt · checked November 8, 2026

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    Every signed client is traced back to the original source.

    “Every signed client, traced back to the original source”

    superpractice.com/features/attribution · checked November 7, 2026

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    SMB Team manages Google Search ads and extends campaigns through YouTube and Display ads.

    “We anchor your firm at the top of Search and maintain dominance through YouTube and Display ads.”

    smbteam.com/law-firm-marketing/ppc · checked November 7, 2026

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    Paid social is offered only as a bundle with SMB Team’s LSA or PPC services, run by a dedicated paid social media buyer on Facebook and Instagram.

    “we only offer this as a bundle with our LSA or PPC services.”

    smbteam.com/law-firm-marketing/social-media · checked November 7, 2026

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    SMB Team manages ChatGPT Ads for law firms and builds a dedicated landing page and call-tracking number for them.

    “A dedicated landing page and a ChatGPT-specific call-tracking number mean you see what’s actually driving leads.”

    smbteam.com/law-firm-marketing/chatgpt-ads · checked November 7, 2026

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    The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles.

    “Foundation — $1,750/mo”

    superpractice.com/pricing · checked November 9, 2026

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    SMB Team offers SEO plus answer engine optimization aimed at being cited by Gemini, ChatGPT and featured snippets.

    “We format your data and content so these “Answer Engines” (like Gemini, ChatGPT, and Featured Snippets) pull your law firm as the definitive source for the answer.”

    smbteam.com/law-firm-marketing/search-optimization · checked November 7, 2026

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    SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads.

    “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages”

    superpractice.com/pricing · checked November 7, 2026

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    A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform.

    “A law firm website designed, built, hosted, and maintained on the Superpractice platform.”

    superpractice.com/pricing · checked November 9, 2026

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    The web design page states the client owns 100% of the website, built on open-source WordPress.

    “you own 100% of the website. We build on open-source WordPress so you have total control over your domain, your content, and your imagery.”

    smbteam.com/law-firm-marketing/web-design · checked November 9, 2026

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    Every Managed Ads plan includes landing pages.

    “| High-converting landing pages | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    SMB Team builds dedicated, custom-coded landing pages for its PPC campaigns.

    “clicks must be directed to dedicated, custom-coded landing pages designed for a single purpose: converting a searcher into a lead.”

    smbteam.com/law-firm-marketing/ppc · checked November 7, 2026

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    AI Workforce Pro’s skill library includes qualifying and scoring inbound leads, pushing them into the firm’s CRM and running follow-up sequences.

    “Qualify and score inbound leads, push them into your CRM at the right stage, run follow-up sequences that actually get sent, recover no-shows”

    smbteam.com/aios/law-firm-ai-workforce-pro/inside · checked November 7, 2026

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    AI Voice Agents are sold separately from the Managed Ads plan fee.

    “AI Voice Agents are sold separately.”

    superpractice.com/pricing · checked November 7, 2026

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    The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each.

    “| Starter | $250/mo | 100 minutes | $2.00/min |”

    superpractice.com/pricing · checked November 9, 2026

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    IntakeOS provides its CRM and intake platform through a partnership with SMB Team’s sister company Attorney Fuel.

    “Through a partnership with our sister company, Attorney Fuel, IntakeOS provides structured workflows, automated follow-up, lead tracking, and real-time visibility into team performance.”

    smbteam.com/intake-os · checked November 7, 2026

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    A firm can draft a skill by describing it in plain words or by uploading an existing procedure document, which the assistant turns into a skill.

    “The assistant reads the whole document, scanned pages included, and turns your existing procedure into a skill.”

    docs.superpractice.com/skills · checked November 8, 2026

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    Superpractice’s site and product docs do not describe legal research on case law, statutes or court opinions.

    Not publicly disclosed on the pages checked.

    docs.superpractice.com/llms-full.txt · checked November 9, 2026

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    Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking.

    “| First-touch & last-touch attribution | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  83. [83]

    LeadsOS states it reports acquisition costs including cost-per-lead and cost-per-signed-case.

    “LeadsOS provides total transparency into your acquisition costs, such as cost-per-lead and cost-per-signed-case, allowing you to scale what works and cut what doesn’t.”

    smbteam.com/law-firm-marketing · checked November 7, 2026

  84. [84]

    Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.

    “| AI performance reports | Monthly | Monthly | Weekly |”

    superpractice.com/pricing · checked November 7, 2026

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    Paid social includes weekly performance checks and monthly ROI reporting and strategy.

    “Weekly Health Performance Checks ... Monthly ROI Performance Reporting & Strategy”

    smbteam.com/law-firm-marketing/social-media · checked November 7, 2026

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    Leads are graded A to F and scored for momentum.

    “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.”

    superpractice.com/features/lead-scoring · checked November 7, 2026

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    AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition.

    “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.”

    superpractice.com/features/google-ads · checked November 7, 2026

  88. [88]

    SMB Team states its team uses AI-first tools to monitor PPC performance in real time, flagging cost-per-lead disruptions and fraud.

    “Our team uses AI-first tools to monitor PPC campaign performance in real-time, flagging cost per lead (CPL) disruptions and protecting your PPC budget from fraud and wasted spend.”

    smbteam.com/law-firm-marketing/ppc · checked November 7, 2026

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    Revenue forecasting is included in the Scale plan.

    “| Revenue forecasting | — | — | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal.

    “Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.”

    superpractice.com/features/sales-intelligence · checked November 7, 2026

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    SMB Team’s pages do not describe AI revenue forecasting from a firm’s pipeline history.

    Not publicly disclosed on the pages checked.

    smbteam.com · checked November 7, 2026

  92. [92]

    The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice.

    “Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.”

    superpractice.com/features/ai-assistant · checked November 7, 2026

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    AI Workforce Pro offers scheduled agents that read the inbox, calendar and case management system each morning and email a digest with suggested actions.

    “At nine every morning it reads your inbox, checks your calendar, looks at your case management system, and emails you a digest”

    smbteam.com/aios/law-firm-ai-workforce-pro/inside · checked November 7, 2026

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    Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team.

    “Every meeting scored against your own playbook, and every pattern turned into coaching for your team.”

    superpractice.com/features/meeting-intelligence · checked November 7, 2026

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    SMB Team’s pages do not describe an AI notetaker or AI scoring of the firm’s sales meetings against a playbook.

    Not publicly disclosed on the pages checked.

    smbteam.com · checked November 7, 2026

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    Every Managed Ads plan includes AI Avatars video credits each month, 300 on Launch, 1,500 on Momentum and 3,000 on Scale.

    “| AI Avatars video credits each month | 300 | 1,500 | 3,000 |”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice builds the attorney’s AI avatar from a few photos and clones their voice from a recorded sample to star in the firm’s commercial.

    “We build your AI avatar from a few photos you upload and clone your voice from a sample you record, then make you the star of your firm’s commercial.”

    superpractice.com/features/law-firm-video-production · checked November 7, 2026

  98. [98]

    SMB Team produces AI avatar video, recording the attorney once and generating months of AI-generated content for social channels.

    “We record you once, then use that asset to generate months of AI-generated content that scales your authority across social channels”

    smbteam.com/law-firm-marketing/video-ai-avatars · checked November 7, 2026

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    Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool.

    “Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.”

    superpractice.com · checked November 7, 2026

  100. [100]

    Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot.

    “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.”

    superpractice.com · checked November 7, 2026

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    Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own.

    “Superpractice pricing across five offerings”

    superpractice.com/pricing · checked November 7, 2026

  102. [102]

    The AI Kickstart page describes AI Workforce Pro as built exclusively for law firms.

    “our AI platform built exclusively for law firms”

    smbteam.com/aikickstart · checked November 9, 2026

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    Momentum is described as a full marketing department, powered by AI and guided by human experts.

    “A full marketing department, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

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    SMB Team states each marketing client has a dedicated account manager.

    “You’ll have a dedicated account manager that will work directly with you every step of the way.”

    smbteam.com/law-firm-marketing/personal-injury · checked November 7, 2026

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    Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login.

    “If Superpractice manages your Microsoft Ads”

    docs.superpractice.com/microsoft-ads · checked November 8, 2026

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    Every SEO + AI Search plan includes a site health check that merges overlapping pages and fixes internal links, quarterly on Foundation and monthly on Authority and Market Leader.

    “Site health check: overlapping pages merged, internal links, and rankings”

    superpractice.com/pricing · checked November 8, 2026

  107. [107]

    Every SEO + AI Search article goes through a keyword coverage, metadata, schema, linking and readability checklist.

    “Keyword coverage, metadata, schema, linking, and readability checklist”

    superpractice.com/pricing · checked November 8, 2026

  108. [108]

    Every SEO + AI Search plan monitors the firm’s backlink profile, new and lost links and broken links.

    “Backlink profile, new and lost links, and broken-link monitoring”

    superpractice.com/pricing · checked November 8, 2026

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    The Market Leader SEO + AI Search plan includes backlink and directory listing building.

    “Backlink and directory listing building”

    superpractice.com/pricing · checked November 7, 2026

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    Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area.

    “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.”

    superpractice.com/features/attribution · checked November 7, 2026

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    Every Managed Ads plan includes Superpractice scheduling with branded booking pages.

    “| Superpractice® Scheduling | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  112. [112]

    Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books.

    “Branded pages, live calendar sync, and agents that know about every meeting the second it books.”

    superpractice.com/features/booking · checked November 7, 2026

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    Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team.

    “Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.”

    superpractice.com/features/inbox · checked November 7, 2026

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    The firm delegates routine actions and can require approval for others.

    “Delegate routine actions and require approval for others.”

    superpractice.com/features/procedures · checked November 7, 2026

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    Superpractice’s voice agents are built on the latest voice models, with natural pacing and real interruption handling.

    “Built on the latest voice models with natural pacing and real interruption handling. Most callers never realize they were not talking to a person.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

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    The Clio assistant lets the firm’s Claude or ChatGPT read and work in its Clio Manage account through Superpractice.

    “The Clio assistant connects your firm's Clio Manage account to Claude or ChatGPT through Superpractice.”

    docs.superpractice.com/clio-assistant · checked November 8, 2026

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    Every Managed Ads plan includes CRM integrations, Zapier integrations and inbound and outbound webhooks.

    “| CRM integrations | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Attribution recognizes 48 channels, including AI search referrals.

    “48 channels recognized, including AI search referrals.”

    superpractice.com/features/attribution · checked November 7, 2026

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    SMB Team states it connects Meta, PPC and LSA in one unified dashboard and uses a proprietary dashboarding tool with call monitoring.

    “we can connect Meta, PPC, and LSA in one unified dashboard.”

    smbteam.com/law-firm-marketing/google-lsa · checked November 7, 2026

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    A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data.

    “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.”

    superpractice.com/pricing · checked November 9, 2026

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    Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first.

    “Articles we deliver are yours, and the ones published on your site stay there.”

    superpractice.com/pricing · checked November 9, 2026

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    Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts.

    “Changes only ever reach your firm's own connected Google Ads accounts.”

    docs.superpractice.com/google-ads · checked November 8, 2026

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    SMB Team’s Terms and Conditions state SMB Team owns all assets developed or used during the term, including the website, content, landing pages and ads accounts.

    “SMB Team will own all assets developed or used during the Term, including but not limited to, the website, content, landing pages and Google ads account, Facebook ads account”

    smbteam.com/terms-and-conditions · checked November 9, 2026

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    When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing.

    “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice says most firms moving from another agency are fully live within 5 business days.

    “Most firms are fully live within 5 business days.”

    superpractice.com/pricing · checked November 7, 2026

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    Getting started is a free 60-minute Growth, Profit and Freedom Roadmap session with a law firm growth expert.

    “You’ll meet with a law firm growth expert for 60 minutes and walk away with a clear roadmap for your firm.”

    smbteam.com/contact · checked November 7, 2026

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    Momentum and Scale include a dedicated strategist and monthly strategy calls; Scale adds a quarterly executive growth plan.

    “| Monthly strategy calls | — | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Scale includes a quarterly executive growth plan with 90-day priorities.

    “Quarterly executive growth plan + 90-day priorities”

    superpractice.com/pricing · checked November 7, 2026

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    The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute).

    “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |”

    superpractice.com/pricing · checked November 7, 2026

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    SMB Team states it does not bill PPC management as a percentage of ad spend.

    “Unlike traditional ad agencies, we don’t bill as a percentage of ad spend.”

    smbteam.com/law-firm-marketing/ppc · checked November 7, 2026

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    Launch is for solo attorneys who are just starting out.

    “For solo attorneys who are just starting out.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice’s plans are described for solo attorneys starting out (Launch), established firms new to marketing (Momentum) and firms ready to own their market (Scale).

    “For established firms that are new to marketing.”

    superpractice.com/pricing · checked November 7, 2026

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    Scale is for firms ready to own their market across every channel.

    “For serious firms ready to own their market across every channel, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

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    SMB Team states its roadmap session is the best fit for firms bringing in $15,000 a month or more.

    “The session is the best fit for firms bringing in $15K a month or more, but we help smaller firms too.”

    smbteam.com/contact · checked November 7, 2026

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    After the Original Term and full payment, the client may request assignment of the assets; earlier ownership costs a one-time $10,000 fee.

    “the Client may request the assignment of ownership of the Assets, and SMB Team will assign ownership of the Assets to the Client.”

    smbteam.com/terms-and-conditions · checked November 7, 2026

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    Transfer of data such as website content, landing pages and ads account information carries a one-time fee of $4,837 per asset group.

    “can be done after the one-time transfer fee of $4,837 (per asset group) is paid in full.”

    smbteam.com/terms-and-conditions · checked November 7, 2026

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    AI Workforce Pro’s terms state the customer retains ownership of the content it submits, including prompts, files and conversation history.

    “You retain ownership of all content you submit to the Service ... including prompts, files, and conversation history.”

    smbteam.com/ai-workforce-pro-terms-of-service · checked November 7, 2026

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    Superpractice imports a firm’s existing leads and contacts at no extra cost.

    “We also import your existing leads and contacts at no extra cost.”

    superpractice.com/pricing · checked November 9, 2026

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    Once a firm owns its website, Superpractice hands over the site files and source code, the content and media, and any domain it registered, on written request.

    “the website's site files and source code, as a ZIP archive in a form reasonably suitable for hosting with a provider you choose”

    superpractice.com/terms · checked November 9, 2026

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