Superpractice vs Grow Law

Grow Law lists starting prices and reports on your leads. Superpractice states each plan’s price and adds a CRM with AI agents that work them.

Checked Nov 7, 2026136 citationsBy the Superpractice team
We compete with Grow LawRead the disclosure
Superpractice publishes this comparison and competes with Grow Law. Superpractice has no customer, partner or affiliate relationship with Grow Law. Information about Grow Law comes only from its own pages, cited by number and checked November 7, 2026. The verdict is our opinion, and we didn’t test Grow Law.We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.How we compare
Book a demoSee the full comparison
Ask your AI about this comparison

An attorney setting a folder on a dark stone reception counter under a brass pendant, blurred by a slow shutter

The short answer

Superpracticeassessmenthow we judge
Choose Superpractice if you want
Choose Grow Law if you want
  • An in-house attorney checking your SEO pages1,2
  • A business advisor and Fractional COO option beside the marketing3
  • A suspended Google Business Profile reinstated from start to finish4
  • A legal marketing track record going back to 20085

The tradeoffBoth run your marketing. Grow Law’s Growth Portal scores leads and checks signed cases in your CRM. Superpractice is one system with its own CRM and AI agents. You can build on it in any AI tool.14,15,16,6,7,12,10,17

Your firm

Which one fits your firm?

Superpracticeassessmenthow we judge
AI and technology
Marketing and growth
Service and terms
Your resultSuperpracticeassessment
The differences

Where each company wins. Each point cites both companies.

  • Your plan includes a CRM with AI agents that work your leads.

    Superpractice’s CRM comes in every plan, and its AI agents call, text and email your leads. Grow Law’s AI scores each lead for your intake team in its Growth Portal. Its pages don’t describe a CRM it provides.6,7,18,19,20,21

    Explore Procedures→

  • Voice agents answer 24/7 and call new leads in seconds.

    Superpractice’s voice agents pick up around the clock, with natural pacing and real interruption handling. Grow Law’s AI scores and screens inquiries before your intake team takes over. Its pages don’t describe AI voice agents or call answering.8,22,23,21

    Explore AI voice agents→

  • Every plan’s price is on the page, not set on a call.

    Superpractice’s ads plans are $997, $2,500 or $4,000 a month. Grow Law lists starting prices, from $1,450 for ads and $2,500 for SEO, finalized after a discovery call. Its homepage says engagements start at $3,000.9,24,25,26,27,28

    See Superpractice pricing→

  • Build on Superpractice, and use it in any AI tool.

    Use Superpractice’s skills or write your own, and every agent follows them. Any AI tool that speaks MCP, from Claude to Codex, can use those skills and your data. Grow Law’s pages don’t describe skills or MCP access.29,30,31,12,10,32,33,34

    How skills work (opens in a new tab)
Services

What you get from each company.

Which jobs Superpractice and Grow Law state they cover
JobSuperpracticeGrow Law
Paid search and Local Services AdsOffered[66]Offered[67]
Meta and paid socialOffered[66]Offered[67][68]
ChatGPT or OpenAI AdsOffered[66]Offered[49][50]
SEO and contentOffered[64]Offered[69]
AI search visibilityOffered[70]Offered[46]
Website buildOffered[71]Offered[44][55]
Landing pagesOffered[72]Offered[73]
AI agents alongside your teamOffered[7]Not publicly disclosed[21]
AI voice agentsOffered[74][75]Not publicly disclosed[21]
A CRM included in the engagementOffered[6]Not publicly disclosed[20]
Cost per signed case or clientOffered[76]Offered[16][15]
Regular performance reviewsOffered[77]Offered[78]
OfferedNot offeredNot publicly disclosedCould not confirm from public pages

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

AI

Where each company puts AI to work.

Which jobs Superpractice and Grow Law state they cover
JobSuperpracticeGrow Law
AI agents that call, text and email a lead toward a booked meetingOffered[7][56]Not publicly disclosed[21]
AI voice agents answering inbound calls 24/7Offered[74][8]Not publicly disclosed[21]
AI lead scoring on every contactOffered[79]Offered[23][18]
A daily AI audit of the Google Ads accountOffered[58]Not publicly disclosed[60]
AI revenue forecasting from the firm’s pipeline historyOffered[80][81]Offered[82]
An AI executive assistant for the attorneyOfferedBeta[83]Not publicly disclosed[21]
AI meeting intelligence on the firm’s sales meetingsOffered[84]Not publicly disclosed[85]
AI-made video with the attorney’s avatarOffered[86]Not publicly disclosed[87]
AI search visibility work for the firm’s pagesOffered[70]Offered[46][47]
Skills written by the firm that the AI followsOffered[30][31]Not publicly disclosed[33]
The firm’s skills and data in ChatGPT, Claude, Claude Code or CodexOffered[32][88][12][10]Not publicly disclosed[34]
AI credits, calling minutes and texts included in the planOffered[89]Not publicly disclosed[90]
OfferedNot offeredNot publicly disclosedCould not confirm from public pagesBetaBeta means an early version, not yet open to every firm.

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

SuperpracticeassessmentSuperpractice is the more AI-native option here. It offers all twelve capabilities compared, from AI agents to AI avatar videos. Grow Law offers three, AI lead scoring, AI search tracking and projected revenue in its portal. Superpractice plugs your skills and data into Claude, ChatGPT and Codex, tools their makers keep improving.7,8,79,58,83,84,88,89,30,12,10,23,47,82,21,87,60,85,33,34,90,86,17,20

Details

How Superpractice and Grow Law compare, point by point.

Superpractice and Grow Law compared criterion by criterion, from each company’s own pages
CriterionSuperpracticeGrow Law
Category and scopeA law firm growth company. Done-for-you marketing, plus websites, SEO and AI voice agents.[91][92]A legal-only marketing and growth agency founded in 2008, serving the US and Canada. It covers 16+ practice areas, from personal injury and criminal defense to tax and IP.[5][41][42]
Service modelOn Momentum, a full marketing department powered by AI and guided by human experts. AI optimizes your campaigns on every plan.[93][94]A managed agency with a dedicated account manager. AI screens inquiries before your intake team sees them, and business advice is a separate service.[78][23][3]
Paid mediaGoogle, Meta, Local Services and OpenAI Ads. Launch covers one and Momentum all four. Superpractice also manages Microsoft Ads. AI audits your Google Ads every morning.[66][58][95]Two to four channels by tier, from Google and Local Services to Bing and Facebook. It also runs YouTube and ChatGPT ads and usually recommends a $4,000 monthly minimum spend.[67][68][50][96]
SEO and content4 to 12 human-reviewed articles a month, with site health checks, schema and backlink monitoring on every plan. Link building comes on Market Leader.[64][97][98][99][100]On-site and off-site SEO, link building and 2,000 to 6,000 words of content a month. Injury firms get a monthly report of cases signed, cost per case and ROI.[69][101]
AI search visibilityCounts the clients and revenue that come from AI search tools like ChatGPT and Gemini. SEO + AI Search plans fix your pages for AI answers.[102][70]Optimizes for AI answers in ChatGPT, Gemini and Perplexity, tracked with 10 fixed prompts a month. AI traffic is tied to signed cases where attribution allows.[46][47][103][104]
Websites, creative and landing pagesLanding pages in every plan, and video ads starring your AI avatar with no shoot. Websites are built and hosted on Superpractice with no upfront build fee.[72][86][71][105]Webflow or WordPress sites, and its two price pages disagree on cost. Ads plans include one to three landing page layouts. Its pages don’t describe video production.[55][44][106][73][87]
Conversion and intakeBooking pages and a shared inbox in every plan, with included credits for AI agents that follow up alongside your team.[107][108][109][89]AI scores and screens every inquiry before your intake team sees it. It measures your team’s response and conversion. Its pages don’t offer call answering, intake staff or follow-up.[23][110][57]
AI agents alongside your teamAI agents call, text and email your leads within the approvals you set. Your firm’s skills guide them and work in any AI tool that speaks MCP.[7][111][30][12][10]Grow Law’s pages do not describe this[21]
AI voice agentsVoice agents pick up around the clock and call new leads in seconds, with natural pacing and real interruption handling.[8][22]Grow Law’s pages do not describe this[21]
CRM, platform and integrationsIts own CRM in every plan, with lead scoring and MCP access. Your team’s Claude or ChatGPT works in Clio through the Clio assistant. Zapier and webhooks connect the rest.[6][79][32][112][113]A Growth Portal that connects to your own CRM to confirm which leads signed. Its pages name only Clio and describe no CRM of its own.[15][19][20]
AttributionEvery signed client traced to its source across 48 channels, with cost per signed client.[65][114][76]Signed cases checked in your CRM and tied back to spend, with cost per case by source and campaign. Ads plans include CallRail call tracking.[16][15][115]
ReportingReal-time dashboards. AI performance reports come monthly, or weekly on Scale, with revenue forecasting on Scale.[77][80]Required monthly reviews. Between them, a live portal shows cost per lead, ROI and projected revenue.[78][51][82]
Data and asset ownershipA website is yours after 12 paid months or a buyout, and SEO articles are yours on delivery. Google Ads run in your own accounts.[63][116][117]Your site, content and ad accounts are yours from day one, though some pages say once paid for. Ad spend bills to your own Google Ads account.[53][54][96]
Onboarding and setupMigrates your campaigns and sets up attribution and intake routing. Most firms are live within 5 business days.[118][119]An ads plan in 5 business days and most campaigns live in 2 to 3 weeks. It allows about 3 months to tune ads and 6 for significant SEO results.[120]
Strategy cadenceA dedicated strategist and monthly strategy calls from Momentum. Scale adds a quarterly executive growth plan.[121][122][123]An account manager who replies within one business day, and monthly reviews. Senior PPC strategist sessions run quarterly to on demand by tier.[59][78][124]
Pricing and termsEvery plan priced. $997, $2,500 or $4,000 a month, plus 10% of ad spend over $10,000 on Scale. SEO $1,750 to $5,000, voice agents $250 to $1,000. Month to month.[9][125][64][126][75][127]Starting prices only, finalized after a discovery call. Ads from $1,450 a month, SEO from $2,500, and engagements from $3,000. No setup fee or published notice period.[26][27][24][128][25][28][45]
Best-fit customerPlans for solo attorneys starting out, established firms new to marketing and firms ready to own their market.[129][130][131]Solo practices, small firms and growing multi-attorney or multi-location firms. Its lead generation suits firms of 2 to 20 attorneys in high-demand practice areas.[132][133]

What changes if you switch between them?

Neither requires a long-term contract for marketing, so a switch is about moving your site, tracking and routines. Grow Law’s monthly website plans run 24 months, so check yours. Confirm in writing what leaves with you before you give notice.

What should you ask before you choose either one?

What happens to a lead after it is scored?

Ask who calls, texts and follows up, and in which tool. Grow Law scores and screens leads, then your intake team takes over. Superpractice’s AI agents work the lead alongside your team.

Will we see signed clients and fees by source, or leads and calls?

Ask each provider for a sample report from a firm like yours. Then ask how signed cases are confirmed, from your CRM or from the ad click onward.

What will the first 90 days cost in total?

Add the management fee, ad spend and any build or add-on fees. Grow Law recommends a minimum ad spend and sells websites on a 24-month plan. Superpractice prices SEO and voice agents as their own plans.

Who owns the website, ad accounts, call tracking numbers and data?

Get it in writing. Ask what you take with you if you leave, and in what format.

Who reviews the work with us, and how often?

Ask which plan includes a strategist and how often you meet. Then ask whether advice on intake or pricing is in the plan or a separate engagement.

What notice is needed to leave?

Neither requires a long-term contract for marketing. Ask for the notice period and any exit steps in writing.

How did we compare them?

We read each company’s current pages and recorded the information on them with its source, date and exact wording. Then we compared them on the same criteria we use for every page. The full method is on how we compare. Reviewed by the Superpractice team.

Limitations

  • Built only from each company’s public pages as of the date shown. We didn’t test Grow Law’s services, and Superpractice has no customer, partner or affiliate relationship with Grow Law.
  • Superpractice publishes this page and competes with Grow Law.
  • Grow Law’s pages give different figures for team size, firms served, entry price and website price. Where that happens, we show both or leave the point out.
  • Results Grow Law reports about itself aren’t shown, and neither are third-party reviews. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
  • Services, prices and terms change. Where Grow Law doesn’t publish a detail, we say so rather than guess.
  • Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

Change log

  • First draft for review.
  • Added Superpractice skills, MCP access for Claude Code and Codex, and the Clio assistant. Searched Grow Law’s pages for skills a firm writes for its AI. Added Superpractice’s one-system design. Reframed pricing. Grow Law lists starting prices, finalized after a discovery call, and Superpractice states each plan’s price.
  • The “Which one fits your firm?” rows now list only real differences, each backed by sources on both sides, with the same number of rows for each side.
  • The differences section now shows where each company wins, with the same number of points for each.

Corrections

Spot an error? with the page, the sentence and a source, or email our corrections inbox. Named companies are welcome to use the same route. Each correction is logged on the page.

Cite this comparison

Superpractice team. Superpractice vs Grow Law (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-grow-law
Markdown version for AI tools ↗

Built only from each company’s own public pages, with every source linked.

Sources

136 citations, each from the named company’s own page, with the words it rests on and the date we checked it.

  1. [1]

    Grow Law states each practice area and city page in its local SEO service is quality-assured by an in-house attorney.

    “Each page is quality-assured by an in-house attorney and is fully bar-compliant.”

    growlaw.co/law-firm-local-seo · checked November 7, 2026

  2. [2]

    Grow Law states every piece of immigration content it produces is reviewed by an in-house attorney.

    “Every piece we produce around visa categories, policy changes, and critical immigration questions is reviewed by an in-house attorney”

    growlaw.co/immigration-law-marketing-services · checked November 7, 2026

  3. [3]

    Grow Law Advisory is a separate business advisory service with a dedicated advisor, monthly advisory sessions and a 90-day roadmap, with a Fractional COO option, for firms from $500K in annual revenue.

    “Grow Law Advisory gives you a dedicated advisor, a data-driven growth plan, and the execution support”

    growlaw.co/advisory · checked November 7, 2026

  4. [4]

    Grow Law states it handles Google Business Profile suspension reinstatement from start to finish.

    “Dealing with a Google Business Profile suspension? We handle reinstatement from start to finish.”

    growlaw.co/law-firm-local-seo · checked November 7, 2026

  5. [5]

    Grow Law describes itself as a legal-exclusive marketing and growth agency established in 2008.

    “Grow Law is a legal-exclusive marketing and growth agency established in 2008.”

    growlaw.co/company-facts · checked November 7, 2026

  6. [6]

    Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform.

    “Superpractice AI-native CRM + client-acquisition platform”

    superpractice.com/pricing · checked November 7, 2026

  7. [7]

    Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets.

    “They call, text, email, and follow up toward your goals”

    superpractice.com/features/procedures · checked November 7, 2026

  8. [8]

    Voice agents pick up 24/7 and call new leads in seconds.

    “Agents pick up 24/7 and call new leads in seconds.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

  9. [9]

    Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately.

    “Scale is $4,000/month plus 10% of ad spend over $10k.”

    superpractice.com/pricing · checked November 7, 2026

  10. [10]

    Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm.

    “CLI tools (Claude Code, Codex) authenticate with an API key instead.”

    docs.superpractice.com/mcp · checked November 8, 2026

  11. [11]

    Through MCP, a connected AI tool can also create tasks, update contacts and matters, book meetings and draft emails and texts, with the permissions the firm chooses.

    “Create and complete tasks · update contacts and matters · book and move meetings · draft emails and texts · edit content in your SEO schedule.”

    docs.superpractice.com/mcp · checked November 8, 2026

  12. [12]

    A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts.

    “can be listed and read, and show up as ready-made prompts”

    docs.superpractice.com/skills · checked November 8, 2026

  13. [13]

    Anyone at the firm who can see a skill can download it to use in other AI tools.

    “Anyone who can see a skill can download it, to use it in other AI tools.”

    docs.superpractice.com/skills · checked November 8, 2026

  14. [14]

    The pricing page lists SEO from $2,500 a month, PPC management from $1,450 a month, website design from $599 a month and a combined All-Access Pass from $4,299 a month.

    “THE ALL-ACCESS PASS”

    growlaw.co/pricing · checked November 9, 2026

  15. [15]

    Grow Law offers a proprietary Growth Portal (portal.growlaw.co) showing lead quality, signed cases, cost and AI visibility.

    “Our Proprietary Growth Portal is one live view of lead quality, signed cases, cost, and AI visibility.”

    growlaw.co · checked November 7, 2026

  16. [16]

    Grow Law states signed cases are verified in the client’s CRM and tied back to spend.

    “Signed cases are verified in your CRM and tied back to spend.”

    growlaw.co · checked November 7, 2026

  17. [17]

    Superpractice describes itself as one client acquisition operating system, run by AI and experts.

    “One client acquisition operating system, run by AI and experts.”

    superpractice.com · checked November 8, 2026

  18. [18]

    Grow Law states every lead is recorded and scored by AI in its Growth Portal so the firm’s intake team knows who to pursue.

    “Every lead is recorded and scored by AI, so your intake knows exactly who to pursue.”

    growlaw.co/attorney-lead-generation · checked November 7, 2026

  19. [19]

    Grow Law states the Growth Portal can connect to a firm’s CRM to trace performance from source to signed case, but does not name supported CRMs beyond a Clio example in its website cost calculator.

    “When connected to a firm’s CRM and marketing data, it is designed to help the firm trace performance from source to qualified lead and signed case.”

    growlaw.co/company-facts · checked November 7, 2026

  20. [20]

    Grow Law’s pages do not describe a CRM that Grow Law provides; the Growth Portal is described as a reporting view that connects to the firm’s own CRM.

    Not publicly disclosed on the pages checked.

    growlaw.co · checked November 7, 2026

  21. [21]

    Grow Law’s pages do not describe AI agents that call, text or email leads, AI voice agents that answer calls, or an AI assistant for the attorney, as services Grow Law provides.

    Not publicly disclosed on the pages checked.

    growlaw.co · checked November 7, 2026

  22. [22]

    Superpractice’s voice agents are built on the latest voice models, with natural pacing and real interruption handling.

    “Built on the latest voice models with natural pacing and real interruption handling. Most callers never realize they were not talking to a person.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

  23. [23]

    Grow Law states an AI screening system scores inbound inquiries and filters unqualified contacts before they reach the firm’s intake team.

    “Our AI screening system reviews every inbound inquiry, scores leads by case type and practice area fit, and filters out unqualified contacts before they reach your intake team.”

    growlaw.co/law-firm-ppc · checked November 7, 2026

  24. [24]

    Grow Law’s PPC management fees start at $1,450 a month (Starter), $1,850 (Tier II) and $2,400 (Tier III).

    “Grow Law's management fees start at $1,450/mo for the Starter plan and range to $2,400+/mo for full-scale campaigns.”

    growlaw.co/law-firm-ppc · checked November 7, 2026

  25. [25]

    Grow Law’s SEO growth plans start at $2,500 (Steady Growth), $3,500 (Faster) and $5,000 (Full Speed) a month.

    “From $2,500/mo* ... From $3,500/mo* ... From $5,000/mo*”

    growlaw.co/pricing-seo · checked November 7, 2026

  26. [26]

    Grow Law says the prices shown for its SEO packages are starting points.

    “The prices shown for each SEO package are starting points.”

    growlaw.co/pricing-seo · checked November 8, 2026

  27. [27]

    Grow Law finalizes exact SEO scope and pricing after a discovery call.

    “the exact scope and pricing are only finalized after your Discovery Call”

    growlaw.co/pricing-seo · checked November 8, 2026

  28. [28]

    The homepage FAQ states engagements start at $3,000 per month, with most clients investing $5,000 to $15,000.

    “Engagements start at $3,000 per month, and most clients invest between $5,000 and $15,000 depending on market and goals.”

    growlaw.co · checked November 9, 2026

  29. [29]

    Superpractice can also provide skills of its own for a firm’s assistants to use.

    “Superpractice may provide some skills for your firm.”

    docs.superpractice.com/skills · checked November 8, 2026

  30. [30]

    A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow.

    “A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.”

    docs.superpractice.com/skills · checked November 8, 2026

  31. [31]

    A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses.

    “Once a skill is published, it is used wherever you choose”

    docs.superpractice.com/skills · checked November 8, 2026

  32. [32]

    Every Managed Ads plan includes MCP access.

    “| MCP access | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  33. [33]

    Grow Law’s pages do not describe skills, playbooks or instructions a firm writes for an AI to follow.

    Not publicly disclosed on the pages checked.

    growlaw.co · checked November 8, 2026

  34. [34]

    Grow Law’s pages do not describe MCP access or any way to bring the firm’s data into ChatGPT or Claude.

    Not publicly disclosed on the pages checked.

    growlaw.co · checked November 7, 2026

  35. [35]

    Every SEO + AI Search plan includes done-for-you, human-reviewed articles, Google Business Profile work, social posts from every article, revenue attribution and platform access.

    “Every plan includes done-for-you, human-reviewed articles, Google Business Profile work, social posts from every article, revenue attribution, and full platform access.”

    superpractice.com/pricing · checked November 7, 2026

  36. [36]

    The firm can hold back any article on its SEO content calendar and approves each one before it publishes.

    “Drag to reschedule, hold anything back, and approve before it ships.”

    superpractice.com/features/seo-content-agent · checked November 9, 2026

  37. [37]

    Superpractice’s pages and docs do not say an attorney on Superpractice’s team reviews the articles or pages it writes.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 9, 2026

  38. [38]

    The pricing page does not list coaching, fractional executives or intake staffing.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 7, 2026

  39. [39]

    Superpractice’s pages and docs do not describe getting a suspended Google Business Profile reinstated.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 9, 2026

  40. [40]

    Superpractice’s site does not state when Superpractice was founded.

    Not publicly disclosed on the pages checked.

    superpractice.com · checked November 9, 2026

  41. [41]

    Grow Law states it serves law firms in the United States and Canada.

    “Markets served: United States and Canada”

    growlaw.co/company-facts · checked November 7, 2026

  42. [42]

    Grow Law lists practice areas well beyond personal injury, including criminal defense, family, immigration, estate planning, employment, SSDI, tax, insurance, business litigation and intellectual property.

    “Employment, Social Security disability, tax, insurance, business litigation, and intellectual property”

    growlaw.co/company-facts · checked November 7, 2026

  43. [43]

    Grow Law’s pricing page lists every plan, including PPC, website design and the All-Access Pass, as a "From" price.

    “From $1,450/mo includes PPC Campaign Setup”

    growlaw.co/pricing · checked November 8, 2026

  44. [44]

    Website design plans are priced from $12,938 one-time or from $599 per month for 24 months, including 24 months of upkeep and security monitoring.

    “24 months of website upkeep, maintenance, and security monitoring”

    growlaw.co/pricing-design · checked November 9, 2026

  45. [45]

    Grow Law states it charges no setup fee and clients can cancel anytime.

    “$0 setup. Cancel anytime.”

    growlaw.co · checked November 7, 2026

  46. [46]

    Grow Law offers generative engine optimization (GEO) aimed at visibility and citation in ChatGPT, AI Overviews, Gemini and Perplexity.

    “GEO for law firms improves how AI platforms like ChatGPT, AI Overviews, Gemini, and Perplexity discover and cite your law practice.”

    growlaw.co/generative-engine-optimization · checked November 7, 2026

  47. [47]

    Grow Law states its GEO tracking uses a fixed set of 10 practice-area prompts per project, rerun monthly and reported per platform.

    “Each project gets a fixed set of 10 practice-area prompts, built around the firm’s services, city and state.”

    growlaw.co/generative-engine-optimization · checked November 7, 2026

  48. [48]

    Grow Law’s free AI Grader (AI Search Grader, AI Visibility Report) runs 30 AI queries across ChatGPT, Perplexity, Google AI Overview and Gemini for the firm’s practice areas, city and state.

    “AI Grader is a first-of-its-kind tool built exclusively for law firms. It checks what happens when people ask AI assistants for lawyer recommendations in your city and state.”

    ai.growlaw.co · checked November 7, 2026

  49. [49]

    Grow Law offers a ChatGPT advertising service and states that OpenAI’s ad policy currently restricts ads for legal services, so eligibility is checked first.

    “OpenAI's policy doesn't permit ads for legal advice, representation, or legal services for individuals or businesses”

    growlaw.co/chatgpt-advertising-services · checked November 7, 2026

  50. [50]

    Grow Law’s ChatGPT advertising service covers eligibility, account setup, campaign strategy, creative, landing-page alignment, bidding, conversion setup and reporting inside OpenAI’s Ads Manager Beta.

    “ChatGPT advertising services manage eligible sponsored campaigns inside OpenAI's Ads Manager Beta, covering policy and account eligibility, campaign strategy, context hints, creative, landing-page alignment, bidding, conversion setup, and reporting.”

    growlaw.co/chatgpt-advertising-services · checked November 7, 2026

  51. [51]

    Between monthly reviews, clients log in to the Growth Portal for qualified leads per channel, cost per lead, opportunity value and ROI, updated in real time.

    “Between monthly review meetings, log in to the Growth Portal to see your qualified leads per channel, cost per lead, opportunity value, and ROI.”

    growlaw.co/law-firm-ppc · checked November 7, 2026

  52. [52]

    Grow Law offers free diagnostic tools including an AI Visibility Report, a Local Map Assessment and an Instant Marketing Assessment, plus a free Academy of videos, ebooks, guides and templates.

    “All the information in our Academy is completely FREE”

    growlaw.co/academy · checked November 7, 2026

  53. [53]

    Grow Law states clients own their website, content, ad accounts and data from day one.

    “Your website, content, ad accounts, and all data belong to you from day one.”

    growlaw.co · checked November 7, 2026

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    Some Grow Law pages qualify ownership as applying once work is paid for.

    “Your website, data, and leads are all yours once paid for.”

    growlaw.co/attorney-lead-generation · checked November 7, 2026

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    Grow Law builds law firm websites on Webflow as its top choice and on WordPress when needed, and says a firm can take its site with it if it leaves.

    “Our top choice for designing law firm websites today is Webflow.”

    growlaw.co/pricing-design · checked November 7, 2026

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    The firm chooses each goal, from a booked meeting to a signed engagement.

    “Choose what you want to happen, from a booked meeting to a signed engagement.”

    superpractice.com/features/procedures · checked November 7, 2026

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    Grow Law’s pages do not describe call answering, live intake staffing, chat staffing or lead follow-up as a service Grow Law provides.

    Not publicly disclosed on the pages checked.

    growlaw.co/company-facts · checked November 7, 2026

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    AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition.

    “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.”

    superpractice.com/features/google-ads · checked November 7, 2026

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    Grow Law states its PPC team reviews active campaigns weekly and that the account manager responds within one business day.

    “You get a dedicated account manager who responds within 1 business-day.”

    growlaw.co/law-firm-ppc · checked November 7, 2026

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    Grow Law’s pages do not describe a daily or AI audit of the firm’s Google Ads account; they state a weekly review of active campaigns by its PPC team.

    Not publicly disclosed on the pages checked.

    growlaw.co/law-firm-ppc · checked November 7, 2026

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    Grow Law states the firm gets full editor access from day one and takes its website, content and data with it if it leaves.

    “You get full editor access from day one, and if you ever move on, your website, content, and data come with you.”

    growlaw.co/law-firm-website-design · checked November 7, 2026

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    Under the Terms, a firm owns its website after 12 consecutive paid months on a Website plan, or sooner by paying a buyout. Until then the site is licensed to the firm while it subscribes.

    “You own your website after twelve (12) consecutive paid months on a Website plan, or sooner by paying the buyout described in Appendix B”

    superpractice.com/terms · checked November 9, 2026

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    A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data.

    “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.”

    superpractice.com/pricing · checked November 9, 2026

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    The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles.

    “Foundation — $1,750/mo”

    superpractice.com/pricing · checked November 9, 2026

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    Every signed client is traced back to the original source.

    “Every signed client, traced back to the original source”

    superpractice.com/features/attribution · checked November 7, 2026

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    Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum.

    “Google Ads, Meta Ads, LSAs, OpenAI Ads”

    superpractice.com/pricing · checked November 7, 2026

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    Grow Law’s PPC plans list Google Ads, Local Services Ads, Microsoft (Bing) Ads and Facebook Ads as managed channels, with 2 to 4 channels depending on tier.

    “Managed Channels (Google Ads, Local Services Ads, Microsoft (Bing) Ads, Facebook Ads)”

    growlaw.co/pricing-ppc · checked November 7, 2026

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    The PPC service page also lists Google Display Ads, Meta Ads, retargeting campaigns and YouTube Ads among its law firm PPC services.

    “Meta Ads (Facebook & Instagram)”

    growlaw.co/law-firm-ppc · checked November 7, 2026

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    Grow Law’s SEO plans include on-site and off-site SEO, keyword research, technical SEO, link building and content creation.

    “Our SEO growth plans include on-site and off-site SEO, keyword research, Google Analytics setup, title and meta tag optimization, technical SEO, link building, content creation, and more.”

    growlaw.co/pricing-seo · checked November 7, 2026

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    SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads.

    “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages”

    superpractice.com/pricing · checked November 7, 2026

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    A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform.

    “A law firm website designed, built, hosted, and maintained on the Superpractice platform.”

    superpractice.com/pricing · checked November 9, 2026

  72. [72]

    Every Managed Ads plan includes landing pages.

    “| High-converting landing pages | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    PPC plans include 1 to 3 new PPC landing page layouts depending on tier.

    “New high-converting PPC landing pages. Landing page layouts, up to”

    growlaw.co/pricing-ppc · checked November 7, 2026

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    AI Voice Agents are sold separately from the Managed Ads plan fee.

    “AI Voice Agents are sold separately.”

    superpractice.com/pricing · checked November 7, 2026

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    The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each.

    “| Starter | $250/mo | 100 minutes | $2.00/min |”

    superpractice.com/pricing · checked November 9, 2026

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    Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking.

    “| First-touch & last-touch attribution | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.

    “| AI performance reports | Monthly | Monthly | Weekly |”

    superpractice.com/pricing · checked November 7, 2026

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    Grow Law states monthly performance review sessions are mandatory for clients.

    “Our monthly performance reviews are mandatory because we can’t do our jobs without your input.”

    growlaw.co/pricing-seo · checked November 7, 2026

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    Leads are graded A to F and scored for momentum.

    “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.”

    superpractice.com/features/lead-scoring · checked November 7, 2026

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    Revenue forecasting is included in the Scale plan.

    “| Revenue forecasting | — | — | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal.

    “Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.”

    superpractice.com/features/sales-intelligence · checked November 7, 2026

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    The Growth Portal shows leads, spend, ROI and projected revenue live.

    “Log in to our Growth Portal anytime and see your leads, spend, ROI, and projected revenue, live.”

    growlaw.co/attorney-lead-generation · checked November 7, 2026

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    The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice.

    “Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.”

    superpractice.com/features/ai-assistant · checked November 7, 2026

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    Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team.

    “Every meeting scored against your own playbook, and every pattern turned into coaching for your team.”

    superpractice.com/features/meeting-intelligence · checked November 7, 2026

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    Grow Law’s pages do not describe AI meeting intelligence, a meeting notetaker or scoring of the firm’s sales meetings.

    Not publicly disclosed on the pages checked.

    growlaw.co · checked November 7, 2026

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    Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot.

    “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.”

    superpractice.com · checked November 7, 2026

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    Grow Law’s pages do not describe a video production service or AI-made video with an attorney avatar; YouTube Ads appears only as a paid channel.

    Not publicly disclosed on the pages checked.

    growlaw.co/law-firm-ppc · checked November 7, 2026

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    Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool.

    “Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.”

    superpractice.com · checked November 7, 2026

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    Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails.

    “agents following up your leads”

    superpractice.com/pricing · checked November 7, 2026

  90. [90]

    Grow Law’s pages do not describe AI credits, calling minutes or text segments included in a plan.

    Not publicly disclosed on the pages checked.

    growlaw.co/pricing · checked November 7, 2026

  91. [91]

    Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client.

    “Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.”

    superpractice.com/pricing · checked November 7, 2026

  92. [92]

    Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own.

    “Superpractice pricing across five offerings”

    superpractice.com/pricing · checked November 7, 2026

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    Momentum is described as a full marketing department, powered by AI and guided by human experts.

    “A full marketing department, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

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    Every Managed Ads plan includes AI-powered ad campaign optimization.

    “| AI-powered ad campaign optimization | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login.

    “If Superpractice manages your Microsoft Ads”

    docs.superpractice.com/microsoft-ads · checked November 8, 2026

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    Grow Law states PPC ad spend is separate from its fee and is billed directly to the client’s own Google Ads account.

    “Ad spend is separate, billed directly to your own Google Ads account, and controlled entirely by you.”

    growlaw.co/law-firm-ppc · checked November 7, 2026

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    Every SEO + AI Search plan includes a site health check that merges overlapping pages and fixes internal links, quarterly on Foundation and monthly on Authority and Market Leader.

    “Site health check: overlapping pages merged, internal links, and rankings”

    superpractice.com/pricing · checked November 8, 2026

  98. [98]

    Every SEO + AI Search article goes through a keyword coverage, metadata, schema, linking and readability checklist.

    “Keyword coverage, metadata, schema, linking, and readability checklist”

    superpractice.com/pricing · checked November 8, 2026

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    Every SEO + AI Search plan monitors the firm’s backlink profile, new and lost links and broken links.

    “Backlink profile, new and lost links, and broken-link monitoring”

    superpractice.com/pricing · checked November 8, 2026

  100. [100]

    The Market Leader SEO + AI Search plan includes backlink and directory listing building.

    “Backlink and directory listing building”

    superpractice.com/pricing · checked November 7, 2026

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    Grow Law states its personal injury SEO clients get a monthly report of cases signed from SEO, cost per case and ROI.

    “You get a monthly report showing cases signed from SEO, cost per case, and ROI, not just traffic and keywords.”

    growlaw.co/personal-injury-lawyer-seo · checked November 9, 2026

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    Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area.

    “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.”

    superpractice.com/features/attribution · checked November 7, 2026

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    Grow Law states its GEO measurement tracks AI-referral sessions, assisted conversions, calls and forms from tagged landing paths and related CRM outcomes, where platforms make it detectable.

    “Where platforms make it detectable, we track your AI-referral sessions, assisted conversions, and calls or form submissions from tagged landing paths, along with related CRM outcomes.”

    growlaw.co/generative-engine-optimization · checked November 9, 2026

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    Grow Law states its personal injury GEO connects AI-driven visibility to qualified leads and signed cases where attribution allows.

    “Where attribution allows, we connect AI-driven visibility to qualified leads and signed cases, beyond just visibility metrics alone.”

    growlaw.co/geo-for-personal-injury-lawyers · checked November 9, 2026

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    Website plans include the design and build in the monthly fee, with no separate upfront build fee, month-to-month.

    “We design, build, optimize, and publish your site as part of the monthly plan with no separate upfront build fee.”

    superpractice.com/pricing · checked November 7, 2026

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    The web design service page gives a different price range of $7,176 to $15,576 for a custom build plus a $299 to $649 monthly maintenance plan.

    “a full custom website design and build runs from $7,176 to $15,576, plus a maintenance plan from $299 to $649 a month.”

    growlaw.co/law-firm-website-design · checked November 9, 2026

  107. [107]

    Every Managed Ads plan includes Superpractice scheduling with branded booking pages.

    “| Superpractice® Scheduling | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  108. [108]

    Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books.

    “Branded pages, live calendar sync, and agents that know about every meeting the second it books.”

    superpractice.com/features/booking · checked November 7, 2026

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    Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team.

    “Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.”

    superpractice.com/features/inbox · checked November 7, 2026

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    Grow Law states it benchmarks response, follow-up and lead-to-case conversion so the client firm’s team can see where prospects are lost.

    “Response, follow-up, and lead-to-case conversion are benchmarked so your team can see where good prospects are lost.”

    growlaw.co · checked November 7, 2026

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    The firm delegates routine actions and can require approval for others.

    “Delegate routine actions and require approval for others.”

    superpractice.com/features/procedures · checked November 7, 2026

  112. [112]

    The Clio assistant lets the firm’s Claude or ChatGPT read and work in its Clio Manage account through Superpractice.

    “The Clio assistant connects your firm's Clio Manage account to Claude or ChatGPT through Superpractice.”

    docs.superpractice.com/clio-assistant · checked November 8, 2026

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    Every Managed Ads plan includes CRM integrations, Zapier integrations and inbound and outbound webhooks.

    “| CRM integrations | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Attribution recognizes 48 channels, including AI search referrals.

    “48 channels recognized, including AI search referrals.”

    superpractice.com/features/attribution · checked November 7, 2026

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    Grow Law’s PPC plans include automated lead tracking with CallRail call tracking.

    “Automated Lead Tracking (Including $100 for CallRail Call Tracking)”

    growlaw.co/pricing-ppc · checked November 7, 2026

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    Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first.

    “Articles we deliver are yours, and the ones published on your site stay there.”

    superpractice.com/pricing · checked November 9, 2026

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    Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts.

    “Changes only ever reach your firm's own connected Google Ads accounts.”

    docs.superpractice.com/google-ads · checked November 8, 2026

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    When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing.

    “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice says most firms moving from another agency are fully live within 5 business days.

    “Most firms are fully live within 5 business days.”

    superpractice.com/pricing · checked November 7, 2026

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    For PPC, Grow Law states it delivers a written growth plan within 5 business days of the intake call and most campaigns launch within 2 to 3 weeks of kickoff.

    “You'll receive a written PPC growth plan within 5 business days of your intake call.”

    growlaw.co/law-firm-ppc · checked November 7, 2026

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    Momentum and Scale include a dedicated strategist and monthly strategy calls; Scale adds a quarterly executive growth plan.

    “| Monthly strategy calls | — | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Momentum and Scale include a dedicated expert strategist.

    “| Dedicated expert strategist | — | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    Momentum adds a senior strategist and a monthly review.

    “Senior strategist + monthly review”

    superpractice.com/pricing · checked November 7, 2026

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    PPC plans set performance review sessions with a senior PPC strategist at quarterly, monthly or on-demand cadence depending on tier.

    “Performance Review Session with Senior-Level PPC Strategist”

    growlaw.co/pricing-ppc · checked November 7, 2026

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    Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term.

    “There is no annual contract, exit fee, or minimum term.”

    superpractice.com/pricing · checked November 7, 2026

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    SEO + AI Search plans are $1,750 (Foundation), $3,500 (Authority) and $5,000 (Market Leader) a month.

    “Authority — $3,500/mo ... Market Leader — $5,000/mo”

    superpractice.com/pricing · checked November 7, 2026

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    The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute).

    “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |”

    superpractice.com/pricing · checked November 7, 2026

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    PPC management is $1,450 per month for up to $10k in ad spend and 15% of ad spend above that.

    “$1,450 per month for up to $10k in monthly ad spend. Above $10k, the investment is to 15% of your monthly ad spend.”

    growlaw.co/pricing-ppc · checked November 7, 2026

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    Launch is for solo attorneys who are just starting out.

    “For solo attorneys who are just starting out.”

    superpractice.com/pricing · checked November 7, 2026

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    Superpractice’s plans are described for solo attorneys starting out (Launch), established firms new to marketing (Momentum) and firms ready to own their market (Scale).

    “For established firms that are new to marketing.”

    superpractice.com/pricing · checked November 7, 2026

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    Scale is for firms ready to own their market across every channel.

    “For serious firms ready to own their market across every channel, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

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    Grow Law states it serves solo practices, small firms and growth-focused multi-attorney or multi-location firms.

    “Grow Law works exclusively with law firms, including solo practices, small firms, and growth-focused multi-attorney or multi-location firms.”

    growlaw.co/company-facts · checked November 7, 2026

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    Grow Law’s lead generation page describes its best fit as firms with 2 to 20 attorneys in high-demand practice areas.

    “You run a law firm with 2–20 attorneys”

    growlaw.co/attorney-lead-generation · checked November 7, 2026

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    Grow Law states there are no long-term contracts holding a firm in place, and describes its engagements as month-to-month.

    “Your leads, content, website, and data are 100% yours. No long-term contracts holding you in place.”

    growlaw.co/criminal-defense-lawyer-seo · checked November 7, 2026

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    Superpractice imports a firm’s existing leads and contacts at no extra cost.

    “We also import your existing leads and contacts at no extra cost.”

    superpractice.com/pricing · checked November 9, 2026

  136. [136]

    Once a firm owns its website, Superpractice hands over the site files and source code, the content and media, and any domain it registered, on written request.

    “the website's site files and source code, as a ZIP archive in a form reasonably suitable for hosting with a provider you choose”

    superpractice.com/terms · checked November 9, 2026

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