Superpractice vs Crisp

Crisp coaches law firm owners and films brand video. Superpractice runs your marketing and traces every signed client to its source.

Checked Nov 7, 2026125 citationsBy the Superpractice team
We compete with CrispRead the disclosure
Superpractice publishes this comparison and competes with Crisp. Superpractice has no customer, partner or affiliate relationship with Crisp. Information about Crisp comes only from its own pages, cited by number and checked November 7, 2026. The verdict is our opinion, and we didn’t test Crisp.We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.How we compare
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Ask your AI about this comparison

An attorney walking along a wall of law reports toward a brass sconce, blurred by a slow shutter while the library stays sharp

The short answer

Superpracticeassessmenthow we judge
Choose Superpractice if you want
Choose Crisp if you want
  • A dedicated coach with monthly one-on-one calls1,2
  • Brand video filmed by a crew at your firm3
  • A closed-door community of law firm owners4,5
  • Training for your team on intake and conversion6

The tradeoffCrisp’s programs coach the owner, train the team and run video brand campaigns. Superpractice is one system for the acquisition work, tracing every signed client to its source. Its AI agents work alongside your team, and you can build on it in any AI tool.5,6,15,16,11,13,17,18,19,20

Your firm

Which one fits your firm?

Superpracticeassessmenthow we judge
AI and technology
Marketing and growth
Service and terms
Your resultSuperpracticeassessment
The differences

Where each company wins. Each point cites both companies.

  • You can start a plan this month at a published price.

    Managed Ads plans are $997, $2,500 or $4,000 a month, with no annual contract or exit fee. Crisp Coach has four tiers set by your revenue, and you join by application with no published price.7,8,21,22,23

    See Superpractice pricing→

  • Your search ads are run and audited for you.

    Superpractice manages Google, Microsoft, Local Services and OpenAI Ads. AI audits your Google Ads account every morning. Crisp runs your video as social and streaming TV ads, and its pages don’t describe search ads.9,24,10,25,26,27

    Explore the Google Ad Agent→

  • Every signed client is traced to the source that produced it.

    Superpractice traces each signed client from the ad click back to its source, across 48 channels. Crisp reports through monthly metric calls and saturation reports. Its pages don’t describe tracing a signed client to its source.12,11,28,29,30

    Explore attribution→

  • AI agents and voice agents work alongside your team.

    Superpractice’s AI agents call, text and email leads, and voice agents answer 24/7. Crisp’s coach helps you adopt AI, and members present AI agent projects at Execution Labs. Its pages don’t describe agents Crisp runs for you.13,31,32,33,34

    Explore Procedures→

  • Your commercial can star you as an AI avatar, with no shoot day.

    Superpractice builds your AI avatar from photos and a voice recording, with no crew or day off. The film runs as ads in campaigns it manages. Crisp films you on location and cuts six versions for social and TV.35,36,37,3,38,25,26

    Explore AI video production→
Services

What you get from each company.

Which jobs Superpractice and Crisp state they cover
JobSuperpracticeCrisp
Paid search and Local Services AdsOffered[9]Not publicly disclosed[27]
Meta and paid socialOffered[9]Offered[25]
Streaming TV advertisingNot offered[39]Offered[26]
SEO and contentOffered[62]Offered[45]
AI search visibilityOffered[63]Not publicly disclosed[64]
Website buildOffered[65]Not publicly disclosed[66]
Landing pagesOffered[67]Not publicly disclosed[66]
Video productionOffered[35][58]Offered[3]
AI agents alongside your teamOffered[13]Not publicly disclosed[34]
AI voice agentsOffered[68][69]Not publicly disclosed[34]
A CRM included in the engagementOffered[61]Not publicly disclosed[57]
Cost per signed case or clientOffered[70]Not publicly disclosed[30]
Regular performance reviewsOffered[71]Offered[29]
Owner coaching programNot offered[39]Offered[5]
Team trainingNot offered[39]Offered[6]
RecruitingNot offered[39]Offered[49]
OfferedNot offeredNot publicly disclosedCould not confirm from public pages

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

AI

Where each company puts AI to work.

Which jobs Superpractice and Crisp state they cover
JobSuperpracticeCrisp
AI agents that call, text and email a lead toward a booked meetingOffered[13][51]Not publicly disclosed[34]
AI voice agents answering inbound calls 24/7Offered[68][31]Not publicly disclosed[34]
AI lead scoring on every contactOffered[72]Not publicly disclosed[73]
A daily AI audit of the Google Ads accountOffered[10]Not publicly disclosed[73]
AI revenue forecasting from the firm’s pipeline historyOffered[74][75]Not publicly disclosed[73]
An AI executive assistant for the attorneyOfferedBeta[76]Not publicly disclosed[34][47]
AI meeting intelligence on the firm’s sales meetingsOffered[77]Not publicly disclosed[73]
AI-made video with the attorney’s avatarOffered[35][58]Not publicly disclosed[59][48]
AI search visibility work for the firm’s pagesOffered[63]Not publicly disclosed[64]
Skills written by the firm that the AI followsOffered[52][54]Not publicly disclosed[56]
The firm’s skills and data in ChatGPT, Claude, Claude Code or CodexOffered[78][79][17][18]Not publicly disclosed[57]
AI credits, calling minutes and texts included in the planOffered[80]Not publicly disclosed[57]
OfferedNot offeredNot publicly disclosedCould not confirm from public pagesBetaBeta means an early version, not yet open to every firm.

Each number links to its source below. Not publicly disclosed means the company’s website doesn’t say. Could not confirm means its public pages don’t settle the point. Neither one means the company doesn’t do it.

SuperpracticeassessmentSuperpractice is the more AI-native option here. Crisp’s coach helps you adopt AI, and Crisp announced Mogill.AI and ReelAI. Superpractice offers all twelve capabilities compared, and Crisp’s pages describe none of them as a Crisp service. It plugs your firm’s skills and data into Claude, ChatGPT and Codex, tools their makers keep improving. Its video ads star your AI avatar.32,47,48,34,73,59,64,57,56,13,31,72,10,75,77,35,63,78,79,80,52,17,18,81,19,20

Details

How Superpractice and Crisp compare, point by point.

Superpractice and Crisp compared criterion by criterion, from each company’s own pages
CriterionSuperpracticeCrisp
Category and scopeA law firm growth company that runs your marketing. It also sells websites, SEO, AI video and AI Voice Agents.[16][82][35]Legal video marketing and law firm coaching, for owners in every major practice area. It also films for small businesses, dental and real estate.[83][84][85]
Service modelDone for you. Momentum is a full marketing department, powered by AI and guided by human experts.[16][86]Coaching for the owner, training for your staff and managed social ads built on your brand video, with a client success team.[5][1][6][15]
Paid mediaGoogle, Meta, Local Services and OpenAI Ads. Launch runs one and Momentum all four. Superpractice also manages Microsoft Ads.[9][24]Paid social on seven platforms and streaming TV on major networks. Ad spend over $1,000 a month per campaign carries a 20% fee. Search ads aren’t described.[25][26][87][27]
SEO and content4 to 12 human-reviewed articles a month, with site health checks, schema and backlink monitoring on every plan. Link building comes on Market Leader.[62][88][89][90][91]Pulse is a territory-exclusive video SEO program with a brand video, 25 FAQ videos and 25 blog posts. On-site SEO and link building aren’t described.[45][92]
AI search visibilityCounts the leads and revenue that come from ChatGPT, Perplexity, Gemini and Claude. SEO + AI Search plans work on your pages for AI answers.[93][63]Crisp’s pages do not describe this[64]
Websites, creative and landing pagesLanding pages in every Managed Ads plan, and websites at $500 to $1,500 a month. AI video stars your AI avatar, with video credits in every plan.[94][67][65][35][58]Brand video filmed on location, cut into six versions for every channel, with ReelAI edits announced. Websites and landing pages aren’t described.[3][38][48][66]
Conversion and intakeBooking pages and a shared inbox, with AI credits, minutes and texts for agents that work alongside your team.[95][96][97][80]Crisp Experience trains your team on intake and conversion. Call answering and follow-up tools aren’t described.[6][98]
AI agents alongside your teamAI agents call, text and email toward a booked meeting, within the approvals you set. Your firm’s skills guide them and work in any AI tool that speaks MCP.[13][51][99][52][17][18]The coach helps you adopt AI, and members present AI agent projects at Execution Labs. Agents that Crisp provides aren’t described.[32][33][34]
AI voice agentsVoice agents answer 24/7 and call new leads in seconds. Built on the latest voice models, they pace naturally and handle interruptions.[31][14]Crisp’s pages do not describe this[34]
CRM, platform and integrationsIts own CRM comes with lead scoring, integrations and MCP access. Your team’s Claude or ChatGPT can work in Clio through the Clio assistant.[61][72][100][78][101]Crisp Connect for case referrals between members, and the Crisp Academy training library. A CRM or integrations aren’t described.[42][57]
AttributionEvery signed client traced to its source across 48 channels, with cost per signed client and first- and last-touch attribution.[11][28][70]Crisp’s pages do not describe this[30]
ReportingReal-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.[71]Monthly metric calls with a success manager, plus marketing saturation reports for Social Stack.[29]
Data and asset ownershipA website is yours after 12 paid months or a buyout, and SEO articles are yours on delivery. Google Ads run in your own accounts.[102][103][104]Its video page lists full rights to the video, but its terms say Crisp keeps rights in all images it creates. Ad account and data ownership aren’t stated.[105][106][107]
Onboarding and setupMoves your active campaigns and sets up attribution and intake routing. Most firms are live within 5 business days. Your existing leads and contacts are imported at no extra cost.[108][109][110]You request a strategy session that asks your revenue band, then apply. Coach is by application and CrispX by invitation. Time to start isn’t stated.[111][22][112][113]
Strategy cadenceA dedicated strategist and monthly strategy calls from Momentum. Scale adds a quarterly growth plan with 90-day priorities.[114][115][116]Monthly one-on-one coaching calls, one onsite training and quarterly Execution Labs in every Coach tier. Focus Retreats are quarterly offsites at your office.[2][117]
Pricing and termsPlans are $997, $2,500 or $4,000 a month, with no annual contract or exit fee. Scale adds 10% of ad spend over $10,000. Voice agents $250 to $1,000 a month.[118][7][8][69]No published price, and Coach tiers are set by your revenue. Packages renew automatically, ad stacks start 12-month terms and leaving early costs 60% of what’s left.[23][21][119][120][121]
Best-fit customerPlans for solo attorneys starting out, established firms new to marketing and firms ready to own their market.[122][123][124]Growth-minded firms in any practice area, in four tiers by yearly revenue, from up to $1M to $20M and up.[125][21]

What changes if you switch between them?

The two have different terms, so read your agreement before you give notice. Crisp’s terms renew automatically and charge an early exit fee. Superpractice is month to month. Get in writing what leaves with you.

  • Crisp’s packages renew automatically for the same length unless you give written notice 30 days before the term ends. A new Social Stack or Streaming Stack deal starts a new 12-month term.[119][120]crisp.co/termsNov 7, 2026
  • Ending early, unless Crisp breached first, costs 60% of the balance left across every program you joined.[121]crisp.co/termsNov 7, 2026
  • Crisp’s video page lists full rights to the video, but its terms say Crisp keeps rights in all images it creates. Ask which applies before you use the footage elsewhere.[105][106]crisp.co/videocrisp.co/termsNov 9, 2026
  • Superpractice moves your active campaigns and sets up attribution and intake routing. Most firms are live within 5 business days, and your existing leads and contacts are imported at no extra cost.[108][109][110]superpractice.com/pricing · Nov 7, 2026
  • Superpractice is month to month with no annual contract or exit fee. A website is yours after 12 paid months or a buyout. Google Ads run in your own accounts.[8][102][104]superpractice.com/pricing · Nov 7, 2026docs.superpractice.com/google-ads · Nov 8, 2026

What should you ask before you choose either one?

Will we see signed clients and fees by source, or reach and engagement?

Ask each company for a sample report from a firm like yours. Then ask which channels are tracked to signed cases today.

What is the first-year cost, and what does the term commit us to?

Ask for the program fee and the term length. Ask about renewal, notice and any early exit fee. Add ad spend and management fees on top.

Who owns the video, the ad accounts and the data?

Get it in writing, including what you take with you and in what format if you leave.

Who on our team works each inquiry, and in which tool?

Neither company makes engagement decisions for you. Know where your team will see each inquiry and its history, and what AI agents do alongside them.

How much of our own time does the program need?

Coaching, workshops, retreats and onsite trainings take time from you and your team. A managed plan asks for approvals and regular reviews. Decide which you can give.

What happens in the first 30 days?

Ask when campaigns go live, who you meet and how often. Ask what you’ll be able to measure at the first review.

How did we compare them?

We read each company’s current pages and recorded the information on them with its source, date and exact wording. Then we compared them on the same criteria we use for every page. The full method is on how we compare. Reviewed by the Superpractice team.

Limitations

  • Built only from each company’s public pages on the date shown. We didn’t test Crisp’s programs, and Superpractice has no customer, partner or affiliate relationship with Crisp.
  • Superpractice publishes this page and competes with Crisp for more signed clients, with a different service. It doesn’t offer coaching, team training or recruiting, a film crew or streaming TV.
  • Results Crisp reports about itself aren’t shown, and neither are third-party reviews. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
  • Crisp doesn’t publish program fees or full agreement terms, so the page cites only its Terms of Service and doesn’t estimate a price. Where its pages disagree, as on video rights, both are quoted.
  • Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

Change log

  • First draft for review.
  • Added Superpractice skills, MCP access for Claude Code and Codex, and the Clio assistant. Searched Crisp’s pages for skills a firm writes for its AI. Added Superpractice’s one-system design.
  • The fit rows now list only real differences, balanced by side, seven each.
  • The differences section now shows where each company wins, with the same number of points for each.
  • The verdict cards now list only real differences, four for each company.

Corrections

Spot an error? with the page, the sentence and a source, or email our corrections inbox. Named companies are welcome to use the same route. Each correction is logged on the page.

Cite this comparison

Superpractice team. Superpractice vs Crisp (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-crisp
Markdown version for AI tools ↗

Built only from each company’s own public pages, with every source linked.

Sources

125 citations, each from the named company’s own page, with the words it rests on and the date we checked it.

  1. [1]

    Each Crisp Coach tier includes a dedicated coach who meets the owner on a regular rhythm and holds them accountable for their goals.

    “Meet your new partner in business growth, connect on a regular rhythm, and be prepared to be held accountable for your goals.”

    crisp.co/elite · checked November 7, 2026

  2. [2]

    Every Crisp Coach tier lists monthly one-on-one coaching calls, one onsite training at the firm’s office and quarterly Execution Labs.

    “Monthly 1-on-1 Coaching Calls with your ELITE Coach ... One Onsite Training at your Office ... Access to Quarterly Execution Labs”

    crisp.co/coaching-comparison · checked November 7, 2026

  3. [3]

    Crisp films the firm’s brand video on location with its own cinematographers and edits it within days.

    “Our highly-trained cinematographers then travel right to you to film you in your element and then edit your video in a matter of days for you to review!”

    crisp.co/social-stack · checked November 7, 2026

  4. [4]

    Crisp Coach is described as a closed-door community of high-performing law firms.

    “A closed-door community of the highest-performing law firms”

    crisp.co/coaching · checked November 7, 2026

  5. [5]

    Crisp Coach is a coaching and workshop program combining virtual and in-person events with a community of law firm owners.

    “combining virtual and in-person events and connecting you with like-minded law firm owners and the latest tools and tactics in law firm growth”

    crisp.co/coaching · checked November 7, 2026

  6. [6]

    Crisp Experience trains the firm’s own team on intake and conversion; the firm’s team works the inquiries.

    “Team members will learn how to master the intake process, build strong client relationships, and convert more qualified leads.”

    crisp.co/experience · checked November 7, 2026

  7. [7]

    Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately.

    “Scale is $4,000/month plus 10% of ad spend over $10k.”

    superpractice.com/pricing · checked November 7, 2026

  8. [8]

    Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term.

    “There is no annual contract, exit fee, or minimum term.”

    superpractice.com/pricing · checked November 7, 2026

  9. [9]

    Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum.

    “Google Ads, Meta Ads, LSAs, OpenAI Ads”

    superpractice.com/pricing · checked November 7, 2026

  10. [10]

    AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition.

    “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.”

    superpractice.com/features/google-ads · checked November 7, 2026

  11. [11]

    Every signed client is traced back to the original source.

    “Every signed client, traced back to the original source”

    superpractice.com/features/attribution · checked November 7, 2026

  12. [12]

    Managed Ads plans include attribution from ad click to signed client.

    “full attribution from ad click to signed client”

    superpractice.com/pricing · checked November 7, 2026

  13. [13]

    Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets.

    “They call, text, email, and follow up toward your goals”

    superpractice.com/features/procedures · checked November 7, 2026

  14. [14]

    Superpractice’s voice agents are built on the latest voice models, with natural pacing and real interruption handling.

    “Built on the latest voice models with natural pacing and real interruption handling. Most callers never realize they were not talking to a person.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

  15. [15]

    Crisp Coach includes managed digital advertising campaigns (Crisp Social Stack) with a dedicated client success team.

    “Managed digital advertising campaigns to saturate the major online channels with your law firm’s messaging (Crisp Social Stack), complete with a dedicated team of client success specialists”

    crisp.co/coaching · checked November 7, 2026

  16. [16]

    Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client.

    “Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.”

    superpractice.com/pricing · checked November 7, 2026

  17. [17]

    A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts.

    “can be listed and read, and show up as ready-made prompts”

    docs.superpractice.com/skills · checked November 8, 2026

  18. [18]

    Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm.

    “CLI tools (Claude Code, Codex) authenticate with an API key instead.”

    docs.superpractice.com/mcp · checked November 8, 2026

  19. [19]

    Superpractice describes itself as one client acquisition operating system, run by AI and experts.

    “One client acquisition operating system, run by AI and experts.”

    superpractice.com · checked November 8, 2026

  20. [20]

    Crisp’s services page presents its legal offering as named programs, Crisp Legal Brand Video, Crisp Accelerator, Pulse by Crisp, Crisp Social Stack and Crisp Coach.

    “Crisp Legal Brand Video ... Crisp Accelerator ... Pulse by Crisp ... Crisp Social Stack ... Crisp Coach”

    crisp.co/services · checked November 8, 2026

  21. [21]

    Crisp Coach has four tiers set by firm revenue, up to $1M, $1M to $10M, $10M and up, and $20M and up.

    “FOR LAW FIRMS WITH UP TO $1M IN REVENUE ... FOR LAW FIRMS WITH $1M-$10M IN REVENUE ... FOR LAW FIRMS WITH $10M+ IN REVENUE ... FOR LAW FIRMS WITH $20M+ IN REVENUE”

    crisp.co/coaching-comparison · checked November 7, 2026

  22. [22]

    Crisp Coach is by application only, with limited seats and Crisp deciding who joins.

    “Crisp Coach is by application only ... Limited seats: You apply, we decide.”

    crisp.co/coaching · checked November 7, 2026

  23. [23]

    Crisp does not publish a price for Crisp Coach, Crisp Experience, Crisp Recruit, Crisp Video, Social Stack or Streaming Stack.

    Not publicly disclosed on the pages checked.

    crisp.co/sitemap_index.xml · checked November 7, 2026

  24. [24]

    Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login.

    “If Superpractice manages your Microsoft Ads”

    docs.superpractice.com/microsoft-ads · checked November 8, 2026

  25. [25]

    Social Stack posts the firm’s video cuts as paid ads on Facebook, Instagram, LinkedIn, YouTube, Reddit, Nextdoor and TikTok.

    “We’ll post the appropriate versions on Facebook, Instagram, LinkedIn, YouTube, Reddit, Nextdoor and TikTok.”

    crisp.co/social-stack · checked November 7, 2026

  26. [26]

    Streaming Stack places the firm’s ads on streaming TV, naming CBS, NBC, ABC, FOX and live sports.

    “Your ads appear on major networks like CBS, NBC, ABC, FOX, and live sports, positioning your firm alongside trusted, high visibility content.”

    crisp.co/streaming-stack · checked November 7, 2026

  27. [27]

    Crisp’s pages do not describe Google Search Ads, Local Services Ads or pay-per-click management as a service Crisp provides.

    Not publicly disclosed on the pages checked.

    crisp.co/sitemap_index.xml · checked November 7, 2026

  28. [28]

    Attribution recognizes 48 channels, including AI search referrals.

    “48 channels recognized, including AI search referrals.”

    superpractice.com/features/attribution · checked November 7, 2026

  29. [29]

    Social Stack includes monthly metric calls with a dedicated success manager and marketing saturation reports.

    “Monthly Metric Calls With Your Dedicated Success Manager ... Marketing Saturation Reports”

    crisp.co/social-stack · checked November 7, 2026

  30. [30]

    Crisp’s pages do not describe tracing a signed client back to the marketing source, cost per signed client or call tracking.

    Not publicly disclosed on the pages checked.

    crisp.co/sitemap_index.xml · checked November 7, 2026

  31. [31]

    Voice agents pick up 24/7 and call new leads in seconds.

    “Agents pick up 24/7 and call new leads in seconds.”

    superpractice.com/features/ai-voice-agents · checked November 7, 2026

  32. [32]

    Crisp states the Crisp Coach coach acts as an AI-enablement partner, giving the owner strategies to adopt artificial intelligence across the firm.

    “Beyond accountability, your coach acts as an AI-enablement partner, equipping you with tailored strategies to harness artificial intelligence and boost efficiency in every facet of your firm.”

    crisp.co/elite · checked November 7, 2026

  33. [33]

    Crisp lists AI agents among the implementation topics members present to each other in Quarterly Execution Labs.

    “Explore sophisticated implementations across modern law firm operations, including AI agents, attorney compensation models, intake and conversion strategies, community engagement initiatives, and data-driven case valuation.”

    crisp.co/premier · checked November 7, 2026

  34. [34]

    Crisp’s pages do not describe AI agents, AI voice agents or an AI assistant that Crisp provides to call, text, email or answer for a firm.

    Not publicly disclosed on the pages checked.

    crisp.co/sitemap_index.xml · checked November 7, 2026

  35. [35]

    Superpractice builds the attorney’s AI avatar from uploaded photos and clones their voice from a recording, then makes them the star of the firm’s commercial.

    “We build your AI avatar from a few photos you upload and clone your voice from a sample you record, then make you the star of your firm’s commercial.”

    superpractice.com/features/law-firm-video-production · checked November 7, 2026

  36. [36]

    Superpractice’s AI video production needs no film crew or day off for the attorney.

    “No film crew, no day off.”

    superpractice.com/features/law-firm-video-production · checked November 7, 2026

  37. [37]

    Films run as video ads on Instagram, YouTube and Meta in campaigns Superpractice manages, and attribution traces each signed client to the ad.

    “Every film runs as video ads on Instagram, YouTube and Meta, in campaigns we manage for your firm.”

    superpractice.com/features/law-firm-video-production · checked November 7, 2026

  38. [38]

    From the brand video Crisp cuts six further versions in 4:5, 16:9 and 9:16 at 30, 15 and 6 seconds.

    “These include 4:5, 16:9 and 9:16 formats of a 30-second, 15-second, and 6-second version to most effectively utilize each channel.”

    crisp.co/social-stack · checked November 7, 2026

  39. [39]

    Superpractice’s pricing and feature pages do not list an owner coaching program, team training, recruiting, a filmed video crew or streaming TV advertising.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 7, 2026

  40. [40]

    Momentum and Scale include a dedicated expert strategist.

    “| Dedicated expert strategist | — | Yes | Yes |”

    superpractice.com/pricing · checked November 8, 2026

  41. [41]

    The pricing page lists AI Avatars video credits in every Managed Ads plan and does not list a filmed video production service.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 7, 2026

  42. [42]

    Crisp Connect is a case referral platform where Crisp Coach members post and receive cases from other member firms.

    “Using Crisp Connect, you can post cases you want to refer, get served potential matches”

    crisp.co/crisp-connect · checked November 7, 2026

  43. [43]

    Superpractice’s site and docs do not describe group coaching or a peer community of firm owners.

    Not publicly disclosed on the pages checked.

    docs.superpractice.com/support · checked November 8, 2026

  44. [44]

    Crisp runs onsite team trainings and states it is the preferred Kolbe partner in the legal industry.

    “Crisp is proud to be the Preferred Kolbe Partner in the Legal Industry.”

    crisp.co/trainings · checked November 7, 2026

  45. [45]

    Pulse by Crisp is a territory-exclusive video SEO program with a brand video, 25 FAQ videos, 25 blog posts and a year of video SEO.

    “This aggressive, territory-exclusive program includes a legal brand video, 25 FAQs, 25 blog posts and video SEO for a full year.”

    crisp.co/services/pulse-by-crisp · checked November 7, 2026

  46. [46]

    Superpractice’s pages and Terms do not offer a firm exclusivity in its market or territory.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing superpractice.com/terms · checked November 9, 2026

  47. [47]

    Crisp announced Mogill.AI, an AI tool trained on its CEO’s teachings that gives Crisp Coach members round-the-clock access to his strategies and frameworks.

    “Mogill.AI gives Crisp Coach members 24/7 access to Michael’s expertise, strategies, and frameworks”

    crisp.co/everything-you-missed-at-the-2025-game-changers-summit · checked November 7, 2026

  48. [48]

    Crisp announced ReelAI, AI-powered enhancements to its filmed Crisp Video, for object replacement, people replacement, custom B-roll and upscaling.

    “ReelAI, our AI-powered enhancements that allow for object replacement, people replacement, custom B-roll development, audio and video upscaling, and more.”

    crisp.co/everything-you-missed-at-the-2025-game-changers-summit · checked November 7, 2026

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    Crisp Recruit is available only to Crisp Coach members.

    “Crisp Recruit is reserved exclusively for law firms in the Crisp Coach program.”

    crisp.co/recruit · checked November 7, 2026

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    Crisp Recruit replaces a hire who does not meet the firm’s standards in the first 90 days, up to twice per position, at no extra charge.

    “we’ll find a replacement for the same role at no extra charge, up to two times per position”

    crisp.co/recruit · checked November 7, 2026

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    The firm chooses each goal, from a booked meeting to a signed engagement.

    “Choose what you want to happen, from a booked meeting to a signed engagement.”

    superpractice.com/features/procedures · checked November 7, 2026

  52. [52]

    A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow.

    “A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.”

    docs.superpractice.com/skills · checked November 8, 2026

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    Superpractice can also provide skills of its own for a firm’s assistants to use.

    “Superpractice may provide some skills for your firm.”

    docs.superpractice.com/skills · checked November 8, 2026

  54. [54]

    A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses.

    “Once a skill is published, it is used wherever you choose”

    docs.superpractice.com/skills · checked November 8, 2026

  55. [55]

    Anyone at the firm who can see a skill can download it to use in other AI tools.

    “Anyone who can see a skill can download it, to use it in other AI tools.”

    docs.superpractice.com/skills · checked November 8, 2026

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    Crisp’s pages do not describe skills, playbooks or instructions a firm writes for an AI to follow.

    Not publicly disclosed on the pages checked.

    crisp.co · checked November 8, 2026

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    Crisp’s pages do not describe a CRM, a marketing platform the firm works in, CRM integrations, MCP access or AI credits included in a program.

    Not publicly disclosed on the pages checked.

    crisp.co/sitemap_index.xml · checked November 7, 2026

  58. [58]

    Every Managed Ads plan includes AI Avatars video credits each month, 300 on Launch, 1,500 on Momentum and 3,000 on Scale.

    “| AI Avatars video credits each month | 300 | 1,500 | 3,000 |”

    superpractice.com/pricing · checked November 7, 2026

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    Crisp’s pages describe filmed video only; they do not describe AI-generated video or an attorney’s AI avatar.

    Not publicly disclosed on the pages checked.

    crisp.co/sitemap_index.xml · checked November 7, 2026

  60. [60]

    The pricing page does not list streaming TV, display, audio or out-of-home advertising. Managed Ads channels are Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with retargeting from Momentum.

    Not publicly disclosed on the pages checked.

    superpractice.com/pricing · checked November 7, 2026

  61. [61]

    Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform.

    “Superpractice AI-native CRM + client-acquisition platform”

    superpractice.com/pricing · checked November 7, 2026

  62. [62]

    The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles.

    “Foundation — $1,750/mo”

    superpractice.com/pricing · checked November 9, 2026

  63. [63]

    SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads.

    “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages”

    superpractice.com/pricing · checked November 7, 2026

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    Crisp’s pages do not describe AI search visibility, generative engine optimization or AI-written content as a service Crisp provides.

    Not publicly disclosed on the pages checked.

    crisp.co/sitemap_index.xml · checked November 7, 2026

  65. [65]

    A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform.

    “A law firm website designed, built, hosted, and maintained on the Superpractice platform.”

    superpractice.com/pricing · checked November 9, 2026

  66. [66]

    Crisp’s pages do not describe website design, website hosting or landing pages as a service Crisp provides.

    Not publicly disclosed on the pages checked.

    crisp.co/sitemap_index.xml · checked November 7, 2026

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    Every Managed Ads plan includes landing pages.

    “| High-converting landing pages | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

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    AI Voice Agents are sold separately from the Managed Ads plan fee.

    “AI Voice Agents are sold separately.”

    superpractice.com/pricing · checked November 7, 2026

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    The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each.

    “| Starter | $250/mo | 100 minutes | $2.00/min |”

    superpractice.com/pricing · checked November 9, 2026

  70. [70]

    Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking.

    “| First-touch & last-touch attribution | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  71. [71]

    Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale.

    “| AI performance reports | Monthly | Monthly | Weekly |”

    superpractice.com/pricing · checked November 7, 2026

  72. [72]

    Leads are graded A to F and scored for momentum.

    “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.”

    superpractice.com/features/lead-scoring · checked November 7, 2026

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    Crisp’s pages do not describe AI lead scoring, a daily AI audit of an ads account, AI revenue forecasting or AI meeting intelligence as services Crisp provides.

    Not publicly disclosed on the pages checked.

    crisp.co/sitemap_index.xml · checked November 7, 2026

  74. [74]

    Revenue forecasting is included in the Scale plan.

    “| Revenue forecasting | — | — | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  75. [75]

    Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal.

    “Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.”

    superpractice.com/features/sales-intelligence · checked November 7, 2026

  76. [76]

    The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice.

    “Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.”

    superpractice.com/features/ai-assistant · checked November 7, 2026

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    Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team.

    “Every meeting scored against your own playbook, and every pattern turned into coaching for your team.”

    superpractice.com/features/meeting-intelligence · checked November 7, 2026

  78. [78]

    Every Managed Ads plan includes MCP access.

    “| MCP access | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  79. [79]

    Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool.

    “Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.”

    superpractice.com · checked November 7, 2026

  80. [80]

    Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails.

    “agents following up your leads”

    superpractice.com/pricing · checked November 7, 2026

  81. [81]

    Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot.

    “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.”

    superpractice.com · checked November 7, 2026

  82. [82]

    Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own.

    “Superpractice pricing across five offerings”

    superpractice.com/pricing · checked November 7, 2026

  83. [83]

    Crisp describes what it sells as legal video marketing and law firm coaching.

    “Premium Legal Video Marketing and Law Firm Coaching Designed to Create Unreasonable Growth”

    crisp.co/services · checked November 7, 2026

  84. [84]

    Crisp states it partners with law firm owners in every major practice area.

    “Crisp partners with law firm owners in every major practice area to cut through crowded markets, attract better cases, and scale with intention.”

    crisp.co/results · checked November 7, 2026

  85. [85]

    Crisp’s services page also lists video services for small businesses, corporations, non-profits, dental practices and real estate.

    “Dental Video ... Real Estate Video ... Non-Profit Video”

    crisp.co/services · checked November 7, 2026

  86. [86]

    Momentum is described as a full marketing department, powered by AI and guided by human experts.

    “A full marketing department, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

  87. [87]

    Crisp’s terms state ad spend is not included in the marketing campaign investment, and that ad spend above $1,000 a month per campaign incurs a 20% management fee.

    “Ad spend is not included in marketing campaign monthly investment. ... the additional ad spend will incur a 20% management fee.”

    crisp.co/terms · checked November 7, 2026

  88. [88]

    Every SEO + AI Search plan includes a site health check that merges overlapping pages and fixes internal links, quarterly on Foundation and monthly on Authority and Market Leader.

    “Site health check: overlapping pages merged, internal links, and rankings”

    superpractice.com/pricing · checked November 8, 2026

  89. [89]

    Every SEO + AI Search article goes through a keyword coverage, metadata, schema, linking and readability checklist.

    “Keyword coverage, metadata, schema, linking, and readability checklist”

    superpractice.com/pricing · checked November 8, 2026

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    Every SEO + AI Search plan monitors the firm’s backlink profile, new and lost links and broken links.

    “Backlink profile, new and lost links, and broken-link monitoring”

    superpractice.com/pricing · checked November 8, 2026

  91. [91]

    The Market Leader SEO + AI Search plan includes backlink and directory listing building.

    “Backlink and directory listing building”

    superpractice.com/pricing · checked November 7, 2026

  92. [92]

    Beyond the Pulse video SEO program, Crisp’s pages do not describe on-site SEO, link building or an article program as a service Crisp provides.

    Not publicly disclosed on the pages checked.

    crisp.co/sitemap_index.xml · checked November 7, 2026

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    Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area.

    “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.”

    superpractice.com/features/attribution · checked November 7, 2026

  94. [94]

    Website plans are Presence at $500, Authority at $1,000 and Market Leader at $1,500 a month.

    “Presence — $500/mo ... Authority — $1,000/mo (Most popular) ... Market Leader — $1,500/mo”

    superpractice.com/pricing · checked November 7, 2026

  95. [95]

    Every Managed Ads plan includes Superpractice scheduling with branded booking pages.

    “| Superpractice® Scheduling | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  96. [96]

    Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books.

    “Branded pages, live calendar sync, and agents that know about every meeting the second it books.”

    superpractice.com/features/booking · checked November 7, 2026

  97. [97]

    Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team.

    “Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.”

    superpractice.com/features/inbox · checked November 7, 2026

  98. [98]

    Crisp’s pages do not describe call answering, an intake service or lead follow-up tooling as a service Crisp provides.

    Not publicly disclosed on the pages checked.

    crisp.co/sitemap_index.xml · checked November 7, 2026

  99. [99]

    The firm delegates routine actions and can require approval for others.

    “Delegate routine actions and require approval for others.”

    superpractice.com/features/procedures · checked November 7, 2026

  100. [100]

    Every Managed Ads plan includes CRM integrations, Zapier integrations and inbound and outbound webhooks.

    “| CRM integrations | Yes | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  101. [101]

    The Clio assistant lets the firm’s Claude or ChatGPT read and work in its Clio Manage account through Superpractice.

    “The Clio assistant connects your firm's Clio Manage account to Claude or ChatGPT through Superpractice.”

    docs.superpractice.com/clio-assistant · checked November 8, 2026

  102. [102]

    A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data.

    “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.”

    superpractice.com/pricing · checked November 9, 2026

  103. [103]

    Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first.

    “Articles we deliver are yours, and the ones published on your site stay there.”

    superpractice.com/pricing · checked November 9, 2026

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    Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts.

    “Changes only ever reach your firm's own connected Google Ads accounts.”

    docs.superpractice.com/google-ads · checked November 8, 2026

  105. [105]

    Crisp’s video page lists full rights to the video among the inclusions.

    “Full Rights to Video”

    crisp.co/video · checked November 9, 2026

  106. [106]

    Crisp’s Terms of Service state Crisp retains all intellectual property rights in all Images it creates, in perpetuity, and that the client may not reproduce them without written permission.

    “Crisp shall retain all intellectual property rights, in perpetuity and regardless of possession, of all Images ... Client shall not reproduce Images in any manner without Crisp’s explicit written permission.”

    crisp.co/terms · checked November 9, 2026

  107. [107]

    Crisp’s pages do not state who owns the ad accounts, audience data or reporting data used in its campaigns.

    Not publicly disclosed on the pages checked.

    crisp.co/sitemap_index.xml · checked November 7, 2026

  108. [108]

    When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing.

    “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.”

    superpractice.com/pricing · checked November 7, 2026

  109. [109]

    Superpractice says most firms moving from another agency are fully live within 5 business days.

    “Most firms are fully live within 5 business days.”

    superpractice.com/pricing · checked November 7, 2026

  110. [110]

    Superpractice imports a firm’s existing leads and contacts at no extra cost.

    “We also import your existing leads and contacts at no extra cost.”

    superpractice.com/pricing · checked November 9, 2026

  111. [111]

    Getting started begins with a strategy session request that asks for the firm’s revenue band and attorney count.

    “We’ll discuss where you are, where you want to go, and how Crisp will help you get there. ... Law Firm Revenue”

    crisp.co/discovery-call · checked November 7, 2026

  112. [112]

    CrispX is by invitation; firms apply to be invited and Crisp considers applications case by case.

    “BY INVITATION ONLY ... Interested firms can apply to be invited. Crisp will consider applications on a case-by-case basis.”

    crisp.co/crispx · checked November 7, 2026

  113. [113]

    Crisp’s pages do not state how long onboarding into Crisp Coach, Social Stack or Streaming Stack takes before a campaign or program is running.

    Not publicly disclosed on the pages checked.

    crisp.co/sitemap_index.xml · checked November 7, 2026

  114. [114]

    Momentum and Scale include a dedicated strategist and monthly strategy calls; Scale adds a quarterly executive growth plan.

    “| Monthly strategy calls | — | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  115. [115]

    Momentum and Scale include a dedicated expert strategist.

    “| Dedicated expert strategist | — | Yes | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  116. [116]

    Scale includes a quarterly executive growth plan with 90-day priorities.

    “| Quarterly executive growth plan + 90-day priorities | — | — | Yes |”

    superpractice.com/pricing · checked November 7, 2026

  117. [117]

    Focus Retreats are quarterly full-day executive offsites at the firm’s office, facilitated by Crisp’s certified training team.

    “These are full day sessions at your office with your key players facilitated by our certified training team.”

    crisp.co/crispx · checked November 7, 2026

  118. [118]

    The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute).

    “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |”

    superpractice.com/pricing · checked November 7, 2026

  119. [119]

    Crisp’s terms state recurring billing packages renew automatically for terms of equal length unless the client gives written notice at least 30 days before the term ends.

    “shall automatically renew for additional terms of equal length to the immediate preceding term unless Client notifies Crisp in writing of its intent not to renew”

    crisp.co/terms · checked November 7, 2026

  120. [120]

    Crisp’s terms state a new Social Stack or Streaming Stack agreement starts a new 12-month term.

    “Signing a new Social Stack and / or Streaming Stack agreement starts a new 12 month term.”

    crisp.co/terms · checked November 7, 2026

  121. [121]

    Crisp’s terms state that ending the agreement early, other than for Crisp’s material breach, carries an early termination fee of 60% of the remaining contractual balance.

    “the Client shall pay an “Early Termination Fee” equal to sixty percent (60%) of the remaining contractual balance then owed at the time of termination”

    crisp.co/terms · checked November 7, 2026

  122. [122]

    Launch is for solo attorneys who are just starting out.

    “For solo attorneys who are just starting out.”

    superpractice.com/pricing · checked November 7, 2026

  123. [123]

    Superpractice’s plans are described for solo attorneys starting out (Launch), established firms new to marketing (Momentum) and firms ready to own their market (Scale).

    “For established firms that are new to marketing.”

    superpractice.com/pricing · checked November 7, 2026

  124. [124]

    Scale is for firms ready to own their market across every channel.

    “For serious firms ready to own their market across every channel, powered by AI and guided by human experts.”

    superpractice.com/pricing · checked November 7, 2026

  125. [125]

    Crisp states Crisp Coach is for growth-minded law firms in every practice area and market.

    “Growth-minded law firms in every practice area and in every market benefit from Crisp Coach.”

    crisp.co/coaching · checked November 7, 2026

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