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Case Study

Thompson Patent Law

How a Patent Lawyer Exploded Growth by 2655%, Generating Over 220 Opportunities in 3 Months
2655%

Increase in opportunities

89%

Lead cost decrease

574%

Increase in calls

3188%

Conversion rate increase

Thompson Patent Law, under the leadership of Managing Partner Craige Thompson, is recognized for its exceptional quality of work in patent law.

In today’s rapidly evolving legal landscape, law firms face unprecedented challenges and opportunities. The digital revolution has transformed client expectations, intensified competition, and opened new avenues for growth. Forward-thinking firms are seizing this moment to innovate and thrive, while others struggle to adapt.

Thompson Patent Law, renowned for its exceptional quality of work in patent law, found itself at a critical juncture. Despite their expertise and reputation, they recognized that excellence in legal practice alone was no longer enough to ensure sustained growth and market leadership. The firm faced a pivotal question: How could they leverage their legal prowess to cut through the noise of a crowded market and connect with clients in the digital age?

The Problem: Broken Promises and Ineffective Marketing

Before partnering with SuperPractice, Thompson Patent Law had invested significantly in marketing strategies developed by a well-known legal marketing company. They had promised impressive results and growth. However, despite substantial investment in advertising and agency fees, they fell far short of expectations.

The issues were multifaceted:

  1. High costs with minimal return on investment
  2. Marketing strategies that failed to deliver promised growth
  3. Ineffective campaigns that didn’t resonate with their target audience
  4. Lack of tangible results despite significant financial commitment

This string of marketing disappointments left Thompson Patent Law frustrated and at a crossroads. Despite investing significant time and resources, they found themselves trapped in a vicious cycle: pouring money into ineffective strategies that yielded little return, while their competitors seemed to be racing ahead in the digital landscape.

It was clear that the traditional marketing playbook was obsolete, and Thompson Patent Law needed a game-changing solution to break free from this cycle and reclaim their potential for growth.

The Solution: A Paradigm Shift with The Superpractice Method™

Recognizing the need for a transformative approach, Thompson Patent Law partnered with SuperPractice to implement The Superpractice Method™. This comprehensive system was designed to turn the challenges of the digital age into competitive advantages, even in a specialized field like patent law.

Key components of the implementation included:

  1. Rapid Deployment of a Custom Client Acquisition System: Within days, SuperPractice set up a tailored system to capture high-intent leads and nurture them through the buying process.
  2. Application of the 7-11-4 Rule: SuperPractice created a multi-channel strategy to engage potential patent law clients across 11 touchpoints in 4 different locations, providing 7 hours of content consumption.
  3. Next-gen Website Revamp: SuperPractice completely overhauled Thompson Patent Law’s online presence, creating a state-of-the-art website designed to convert visitors into leads. This new site was optimized for user experience, mobile responsiveness, and search engine visibility, effectively serving as a 24/7 client acquisition tool.
  4. High-Impact Asset Creation: SuperPractice collaborated with Thompson Patent Law to create interactive tools that provided immediate value to potential clients while showcasing the firm’s patent law expertise.
  5. Data-Driven Optimization: Using proprietary analytics, SuperPractice provided Thompson Patent Law with real-time insights into their pipeline, allowing for rapid, informed decision-making.

The Results: A Transformative Leap in Client Acquisition

Within just 3 months of implementing The Superpractice Method™, Thompson Patent Law saw transformative results that far exceeded their previous marketing efforts:

  • 220+ New Client Opportunities: A dramatic increase in qualified leads, providing a solid foundation for growth.
  • 2655% Increase in Opportunities: Exponential growth in potential client engagements.
  • 89% Decrease in Lead Costs: Significantly improved marketing efficiency and ROI.
  • 574% Increase in Calls: Direct evidence of enhanced market presence and client interest.
  • 3188% Boost in Conversion Rate: A testament to the quality of leads and the effectiveness of the nurturing process.

These results not only surpassed the promises of their previous marketing company but completely transformed Thompson Patent Law’s growth trajectory. The firm shifted from a state of marketing disappointment to one of market dominance.

Thompson Patent Law
thompsonpatentlaw.com
Primary practice area
Intellectual Property
Growing with Superpractice since
October 2023
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