SEO for Lawyers
AI-powered SEO for lawyers. Dominate organic search and AI answer engines with GEO strategy, technical optimization, and authority building.
SEO for lawyers is evolving faster than ever. Traditional search optimization still matters, but the rise of AI-powered search—ChatGPT, Google AI Overviews, Perplexity—has created an entirely new battlefield. Law firms that ignore Generative Engine Optimization (GEO) will watch competitors capture clients they never even knew existed.
The old playbook—stuff keywords into pages and buy links—doesn't work anymore. Google's algorithms and AI answer engines reward genuinely helpful, authoritative content. Success requires a dual strategy: ranking in traditional search AND being cited by AI systems when potential clients ask "who's the best personal injury lawyer near me?"
Superpractice's AI SEO approach analyzes both traditional search and generative AI responses to identify opportunities. We optimize your content structure, citations, and authority signals so AI systems recognize your firm as a trusted source worth recommending.
Technical SEO remains foundational. Page speed, mobile optimization, site structure, schema markup—these elements determine whether search engines and AI crawlers can properly understand and surface your content. We handle all of it, including the structured data that helps AI systems parse your expertise.
Local SEO is particularly important for law firms. Google Business Profile optimization, local citations, review management, and location-specific content all contribute to appearing in map packs and local AI recommendations for "[practice area] lawyer near me" searches.
We track rankings across traditional search, AI Overviews, and generative platforms—plus conversions from organic traffic. You'll know exactly which content drives consultations, whether clients found you through Google, ChatGPT, or the next AI breakthrough.
Powering innovative law firms
AI Marketing
That Actually Delivers.
Strategy. Campaigns. Optimization. Attribution. All powered by AI—and guided by human experts who know legal marketing inside and out.
Strategy Built On Data. Not Guesswork.
Our AI analyzes your market, competition, and opportunity. Then builds a complete marketing plan—and executes.
Google Ads
MetaGoogle LSAKnow Before You Spend a Dime.
Our proprietary AI Focus Group tests your ads against simulated audiences before launch. High correlation with real response. Know what works before you pay.
Optimization That Never Sleeps.
24/7 monitoring. Real-time bid adjustments. Automatic budget reallocation. Your campaigns improve every hour.
From Ad Click To Retained Client.
Track every lead from first touch to closed case. Finally know your true cost per client—by channel, by practice area.
Fire your marketing agency.
We lead with an AI-first stack that drives attribution, optimization, and client acquisition end-to-end. Agencies dress up services as “AI-powered” without real proprietary tech behind them.
*Performance guarantee applies to Superpractice plan only. Terms apply.
Other AI-Powered Channels
Our AI orchestrates your entire marketing operation across every platform.
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