Lead Generation for Law Firms
AI-powered lead generation for law firms. Systems that identify, qualify, and deliver high-intent leads ready to retain.
Lead generation for law firms is broken. Most firms either rely on referrals (unpredictable), pay for shared leads (low quality), or throw money at agencies who promise leads but deliver clicks.
The fundamental problem? A lead isn't a client. Your intake coordinator's time is valuable. Every unqualified lead they spend time on is time not spent closing qualified ones. Volume without quality is worse than useless—it's expensive.
Superpractice approaches lead generation as a complete system, not a series of disconnected tactics. We generate demand through strategic advertising across Google, Meta, and other platforms. We capture interest with conversion-optimized landing pages. We qualify leads with AI that asks the right questions. And we track every lead through to retained client.
Our AI qualification is particularly powerful. Before a lead ever reaches your team, our system has already assessed case type, timeline, location, and fit. Bad leads get filtered. Good leads get prioritized. Your intake team talks only to people likely to retain.
We also solve the speed-to-lead problem. Research shows responding within 5 minutes increases contact rates by 8-100x. Our AI voice agents respond instantly, any time of day, qualifying leads and scheduling consultations while they're still warm.
The result is a predictable pipeline of qualified leads, with full attribution showing exactly which channels and campaigns drive actual revenue.
Powering innovative law firms
AI Marketing
That Actually Delivers.
Strategy. Campaigns. Optimization. Attribution. All powered by AI—and guided by human experts who know legal marketing inside and out.
Strategy Built On Data. Not Guesswork.
Our AI analyzes your market, competition, and opportunity. Then builds a complete marketing plan—and executes.
Google Ads
MetaGoogle LSAKnow Before You Spend a Dime.
Our proprietary AI Focus Group tests your ads against simulated audiences before launch. High correlation with real response. Know what works before you pay.
Optimization That Never Sleeps.
24/7 monitoring. Real-time bid adjustments. Automatic budget reallocation. Your campaigns improve every hour.
From Ad Click To Retained Client.
Track every lead from first touch to closed case. Finally know your true cost per client—by channel, by practice area.
Fire your marketing agency.
We lead with an AI-first stack that drives attribution, optimization, and client acquisition end-to-end. Agencies dress up services as “AI-powered” without real proprietary tech behind them.
*Performance guarantee applies to Superpractice plan only. Terms apply.
Other AI-Powered Channels
Our AI orchestrates your entire marketing operation across every platform.
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