Google PPC Ads for Lawyers
AI-powered Google PPC ads for lawyers. Our AI writes, tests, and optimizes high-intent search campaigns that capture clients actively seeking legal help.
Google PPC ads for lawyers remain the fastest path to qualified leads—when executed correctly. The problem? Most law firms burn through ad budgets with generic campaigns, broad keywords, and landing pages that leak conversions.
Superpractice takes a fundamentally different approach. Our AI analyzes thousands of legal PPC campaigns to identify what actually converts in your practice area and market. Then it builds, launches, and continuously optimizes campaigns designed specifically for your firm.
We focus on high-intent keywords—the searches people make when they're ready to hire, not just research. "Personal injury lawyer near me" beats "what to do after a car accident" every time when you're measuring signed retainers.
Our AI doesn't just set and forget. It monitors performance 24/7, adjusting bids in real-time based on conversion data. When a keyword stops performing, budget automatically shifts to what's working. When a new opportunity emerges, we capture it before your competitors even notice.
Attribution is everything. We track every click through to consultation and retained client, so you know exactly which keywords and ads drive real revenue—not just clicks. Most firms have no idea which half of their ad spend is wasted. We eliminate the guesswork.
The result? Law firms using Superpractice for Google PPC typically see 40-60% lower cost per qualified lead compared to traditional agency management, with significantly higher conversion rates from lead to retained client.
Powering innovative law firms
AI Marketing
That Actually Delivers.
Strategy. Campaigns. Optimization. Attribution. All powered by AI—and guided by human experts who know legal marketing inside and out.
Strategy Built On Data. Not Guesswork.
Our AI analyzes your market, competition, and opportunity. Then builds a complete marketing plan—and executes.
Google Ads
MetaGoogle LSAKnow Before You Spend a Dime.
Our proprietary AI Focus Group tests your ads against simulated audiences before launch. High correlation with real response. Know what works before you pay.
Optimization That Never Sleeps.
24/7 monitoring. Real-time bid adjustments. Automatic budget reallocation. Your campaigns improve every hour.
From Ad Click To Retained Client.
Track every lead from first touch to closed case. Finally know your true cost per client—by channel, by practice area.
Fire your marketing agency.
We lead with an AI-first stack that drives attribution, optimization, and client acquisition end-to-end. Agencies dress up services as “AI-powered” without real proprietary tech behind them.
*Performance guarantee applies to Superpractice plan only. Terms apply.
Other AI-Powered Channels
Our AI orchestrates your entire marketing operation across every platform.
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