First impressions are crucial in the legal field, and the Superpractice Method™ ensures you make a great one every time. Our pre-call framing process is designed to prepare potential clients for their interaction with your firm, setting the stage for a productive consultation. This process educates prospects about your expertise and value proposition before they even speak with you, increasing the likelihood of conversion.
The pre-call framing process begins the moment a prospect schedules a consultation. We implement a series of touchpoints – emails, text messages, or even short videos – that provide valuable information to the prospect. This might include an overview of what to expect during the consultation, key questions they should be prepared to answer, or background information on their legal issue.
This process serves multiple purposes. It demonstrates your professionalism and attention to detail, setting you apart from firms that might simply book a call without any preparation. It also helps qualify leads by ensuring that prospects come to the call prepared and serious about potentially engaging your services. Finally, it begins to establish your authority and expertise before the call even starts, priming the prospect to view you as a trusted advisor rather than just another service provider.
