In today’s complex buyer journey, a single touchpoint is rarely enough to convert a prospect into a client. The Superpractice Method™ implements an omnipresent retargeting strategy that keeps your firm top-of-mind throughout the decision-making process. This approach creates a consistent, valuable presence across multiple platforms, nurturing leads until they’re ready to make a decision.
Our omnipresent retargeting strategy leverages advanced digital marketing tools to track user behavior across various online platforms. Once a potential client interacts with your website or online content, they enter our retargeting system. From that point on, they’ll see your firm’s ads and content as they browse the web, use social media, or search for legal information.
But this isn’t about bombarding prospects with repetitive ads. Instead, we create a series of valuable touchpoints that guide the prospect through their decision-making journey. This might include educational content addressing common legal questions, client success stories relevant to their situation, or reminders of your unique value proposition. By providing value at each interaction, we keep your firm in the prospect’s consideration set and build trust over time, ensuring that when they’re ready to make a decision, your firm is the natural choice.
