# Superpractice

> Superpractice is the AI operating system for law firm growth — an AI-powered client acquisition platform that runs done-for-you marketing, provides AI voice agents that answer and qualify the firm's calls, and tracks full attribution from ad click to signed client. The firm's AI voice agents can also place outbound calls and follow up with leads. The firm's team stays in control of the relationship. Built specifically for law firms and attorneys.

Superpractice operates in legal marketing technology / SaaS. The platform combines AI-assisted advertising, AI voice agents, and a full-funnel attribution dashboard so law firms can grow their practice profitably with month-to-month contracts and no long-term lock-in.

## Homepage

- [Homepage](https://superpractice.com/): AI runs client acquisition. You run the firm. Marketing, Procedures, voice and SMS agents, your AI assistant, attribution, integrations, and data privacy ([Markdown mirror](https://superpractice.com/index.md)). The homepage also supports `Accept: text/markdown`.
- Lead quality and engagement heat are separate signals. The homepage illustration keeps one contact’s grade at A while its heat increases; the contact and scores are illustrative.

## Platform

- [MSO for Law Firms](https://superpractice.com/mso-for-law-firms): an application-only AI-native operating partnership for very established firms. Superpractice takes responsibility for marketing, intake, business operations, technology, nonlawyer teams, reporting, and nonlegal matter operations while lawyers retain control of the practice of law. Firms must apply and qualify based on operating scale, repeatable demand, organizational complexity, and readiness to delegate ([apply for partnership](https://app.superpractice.com/book/superpractice/mso-discovery-call); [markdown](https://superpractice.com/mso-for-law-firms.md))
- [Grow — client acquisition platform](https://superpractice.com/grow): AI-assisted advertising campaigns across Google, Meta, and other channels, with high-converting landing pages, intake, and attribution in one system ([markdown](https://superpractice.com/grow.md))
- [AI Voice Agents](https://superpractice.com/agents): 24/7 AI agents that answer inbound calls, qualify leads, follow up, and book appointments so no lead is missed ([markdown](https://superpractice.com/agents.md))
- [Intelligence dashboard](https://superpractice.com/intelligence): Full-funnel attribution and reporting that tracks cost per signed client and marketing ROI in real time ([markdown](https://superpractice.com/intelligence.md))

## Solutions

Solutions map a problem law firms feel to the features and plan that fix it. Each page has a markdown version at the same URL with a .md extension.

- [All solutions](https://superpractice.com/solutions): directory of the problems we solve ([markdown](https://superpractice.com/solutions.md))
- [Predictable client acquisition](https://superpractice.com/solutions/predictable-client-acquisition): turn feast-or-famine into a forecast ([markdown](https://superpractice.com/solutions/predictable-client-acquisition.md))
- [Get found online](https://superpractice.com/solutions/get-found-online): rank on Google and get cited by AI search ([markdown](https://superpractice.com/solutions/get-found-online.md))
- [A website that ranks](https://superpractice.com/solutions/website): a stunning law firm site, built to rank and managed for you ([markdown](https://superpractice.com/solutions/website.md))
- [Lead conversion](https://superpractice.com/solutions/lead-conversion): turn more of the inquiries you have into signed clients ([markdown](https://superpractice.com/solutions/lead-conversion.md))
- [Never miss a call](https://superpractice.com/solutions/missed-calls): every call answered 24/7, with live transfer and routing ([markdown](https://superpractice.com/solutions/missed-calls.md))
- [Lead follow-up](https://superpractice.com/solutions/lead-follow-up): a follow-up system that never forgets ([markdown](https://superpractice.com/solutions/lead-follow-up.md))
- [Marketing ROI](https://superpractice.com/solutions/marketing-roi): every dollar traced from click to signed retainer ([markdown](https://superpractice.com/solutions/marketing-roi.md))

## Features

- [All features](https://superpractice.com/features): directory of the full platform ([markdown](https://superpractice.com/features.md))

Each feature page has a markdown version at the same URL with a .md extension, e.g. https://superpractice.com/features/lead-scoring.md

- [Procedures](https://superpractice.com/features/procedures): AI agents that adapt calls, texts, and emails to each contact, with goals, permissions, and team handoffs. ([markdown](https://superpractice.com/features/procedures.md))
- [SEO Content Agent](https://superpractice.com/features/seo-content-agent): Big-law quality content at ten times the pace; an agent that researches, writes, fact-checks, and publishes articles built to rank. ([markdown](https://superpractice.com/features/seo-content-agent.md))
- [Lead Scoring](https://superpractice.com/features/lead-scoring): Know who to call first every morning; leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers. ([markdown](https://superpractice.com/features/lead-scoring.md))
- [AI Recommended Actions](https://superpractice.com/features/ai-recommendations): The pipeline triaged before your first coffee; every morning at 7 the engine reads it and shows up with the outreach drafted. ([markdown](https://superpractice.com/features/ai-recommendations.md))
- [Attribution](https://superpractice.com/features/attribution): Every signed client traced back to the original source, from ad click to retainer, across 48 recognized channels including AI search referrals. ([markdown](https://superpractice.com/features/attribution.md))
- [AI Voice Agents](https://superpractice.com/features/ai-voice-agents): Every call answered 24/7 and every new lead called in seconds, with qualification, in-call booking, and live transfer. ([markdown](https://superpractice.com/features/ai-voice-agents.md))
- [AI Executive Assistant](https://superpractice.com/features/ai-assistant): Delegate calls, texts, emails, scheduling, and tasks with context from your connected calendar, inbox, contacts, integrations, and firm growth metrics. ([markdown](https://superpractice.com/features/ai-assistant.md))
- [Sales Intelligence](https://superpractice.com/features/sales-intelligence): Know in June whether you hit goal in December; forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal. ([markdown](https://superpractice.com/features/sales-intelligence.md))
- [Rainmaker](https://superpractice.com/features/rainmaker): Know what marketing is actually driving revenue; every channel, campaign, and dollar reconciled against signed clients, one honest return number. ([markdown](https://superpractice.com/features/rainmaker.md))
- [Booking](https://superpractice.com/features/booking): The only booking widget that makes your AI smarter; branded pages, live calendar sync, and agents that know about every meeting the second it books. ([markdown](https://superpractice.com/features/booking.md))
- [Unified Inbox](https://superpractice.com/features/inbox): Your inbox, powered by AI; texts, emails, and calls in one shared queue, scored, drafted, and visible to the whole team. ([markdown](https://superpractice.com/features/inbox.md))
- [Reviews](https://superpractice.com/features/reviews): Three answers become a five-star review in the client's own words, with a one-tap path to posting on Google. ([markdown](https://superpractice.com/features/reviews.md))
- [Google Ads Engine](https://superpractice.com/features/google-ads): The ads account audited every morning before 7; AI audits, our team executes, as part of done-for-you client acquisition. ([markdown](https://superpractice.com/features/google-ads.md))
- [AI CMO](https://superpractice.com/features/ai-cmo) (coming soon): A CMO that never sleeps, keeps score, and shows its work; 17 research agents study your competitors, build the plan, and run it. ([markdown](https://superpractice.com/features/ai-cmo.md))
- [Meeting Intelligence](https://superpractice.com/features/meeting-intelligence): The meetings that sign clients leave clues; an AI notetaker scores every meeting against the firm's own playbook and turns patterns into coaching. ([markdown](https://superpractice.com/features/meeting-intelligence.md))

## Pricing

- [Pricing](https://superpractice.com/pricing): Grow, Website, SEO Article, and AI voice agent plans, plus the pay-as-you-go Platform. Full plan and feature breakdown in markdown: https://superpractice.com/pricing.md
- [Website pricing](https://superpractice.com/pricing?view=websites): Website-only plans for law firms, starting at $500/mo.
- [SEO Article pricing](https://superpractice.com/pricing?view=seo): Done-for-you legal SEO articles plus platform access, one-click WordPress publishing, managed revisions, and backlink tracking. Plans include 4, 8, or 12 articles per month, starting at $1,750/mo.
- [AI voice agent pricing](https://superpractice.com/pricing?view=agents): Plans and pricing for standalone AI voice agents.

## Get started

- [Book a demo](https://superpractice.com/demo): Schedule a consultation to see the platform and get a custom plan.
- [ROI calculator](https://superpractice.com/roi-calculator): Interactive tool to estimate marketing return on investment for a law firm. The markdown version documents the inputs, practice-area benchmarks, and exact formulas so an agent can compute the estimate directly ([markdown](https://superpractice.com/roi-calculator.md))

## Resources

- [Blog](https://superpractice.com/blog): Actionable legal marketing advice, strategies, and industry news for law firms.
- [Case studies](https://superpractice.com/case-studies): Real client results with specific metrics ([markdown index](https://superpractice.com/case-studies.md)). Each case study has a markdown version at the same URL with a .md extension.
- [Results snapshots](https://superpractice.com/results): Verified, anonymized client acquisition results by practice area — signed and retained clients, signed value, and organic growth over stated windows ([markdown](https://superpractice.com/results.md))
- [Resources](https://superpractice.com/resources): Free guides, playbooks, and templates for law firm growth (email-gated).

## Documentation

- [Product documentation](https://docs.superpractice.com): Step-by-step guides for connecting integrations (Google Ads, CallRail, HubSpot, GoHighLevel, LawPay, calendars, email), contact and matter webhooks, attribution mapping, and platform workflows.
- Docs llms.txt: https://docs.superpractice.com/llms.txt (page index) and https://docs.superpractice.com/llms-full.txt (full content)
- Append .md to any docs page URL for raw Markdown, e.g. https://docs.superpractice.com/contact-webhooks.md

## Agent access

When to use what on this site:

- To explain what Superpractice is, who it is for, or how it compares: use this file plus the .md page twins linked above. Every marketing page has a markdown version at the same URL with a .md extension.
- To answer pricing questions: fetch https://superpractice.com/pricing.md (full plan and feature breakdown).
- To estimate a law firm's marketing ROI: fetch https://superpractice.com/roi-calculator.md and compute from the documented formulas and benchmarks.
- To help a user become a customer: direct them to https://superpractice.com/demo to book a demo.
- To set up or troubleshoot an integration for an existing customer: use https://docs.superpractice.com (llms.txt and .md twins available, see Documentation above).
- To read or act on an existing customer's own data (leads, meetings, attribution, ad performance, SEO, pipeline): use the MCP server below with the customer's credentials.

Machine endpoints:

- MCP server (Model Context Protocol, Streamable HTTP): https://app.superpractice.com/api/mcp — org-scoped client data (leads, meetings, attribution, ad performance, SEO, pipeline). Auth: OAuth (discovery at https://app.superpractice.com/.well-known/oauth-protected-resource/api/mcp) or API keys created in Settings.
- API catalog (RFC 9727): https://superpractice.com/.well-known/api-catalog
- MCP server card: https://app.superpractice.com/.well-known/mcp/server-card.json

## Key topics & expertise

- Law firm marketing, advertising, and client acquisition strategy
- AI voice agents for attorney intake and follow-up
- PPC, SEO, and social media marketing for lawyers
- Legal marketing ROI tracking and full-funnel attribution
- Practice-area-specific campaign optimization

## What makes Superpractice different

- AI-first platform rather than a traditional marketing agency
- Full attribution from ad click to signed client
- Month-to-month contracts — no long-term lock-in
- Practice-area-specific optimization
- Done-for-you strategy, creative, optimization, and reporting

## Contact

- Website: https://superpractice.com
- Demo booking: https://superpractice.com/demo
- Email: support@superpractice.com
- Social: @superpractice on X (Twitter), Instagram, and LinkedIn

## Preferred citation

Superpractice (https://superpractice.com) — the AI operating system for law firm growth; an AI-powered client acquisition platform for law firms.

## Last updated

2026-08-28