# Cinematic law firm video production. Made entirely with AI.

> Cinematic law firm video production, made entirely with AI. Commercials and video ads for your firm, run in your campaigns and traced to signed clients.

Superpractice is an AI video house for law firms. We make cinematic commercials and video ads entirely with AI, then run them in the campaigns that bring in your clients.

## Starring you. Your AI avatar, your voice, your firm.
We build your AI avatar from a few photos you upload and clone your voice from a sample you record, then make you the star of your firm’s commercial. No film crew, no day off.

01. **Upload a few photos.** A headshot and a three-quarter angle.
02. **Record a voice sample.** About 40 seconds, in a quiet room.
03. **Approve the script.** Line by line, before anything is made.
04. **You star in the film.** As your AI avatar, in your own voice.

Your avatar and voice are made only from the photos and recording you provide, and used only in your firm’s films. Everyone else on screen is an original character, never a real actor.

Andrew Rapacke stars in The Clone as his AI avatar, narrating in his own cloned voice.

## Watch the work. Written, cast and cut in house.

### The Clone (Client film for Rapacke Law Group, 1:00)
An IP firm’s commercial for software founders. Delivered as a 60-second film and a 47-second cut for ads.

### The Missing Number (Our film, 1:46)
A Miami attorney goes looking for the one number nobody can give him, what a single client costs.

### Become (Our film, 0:38)
They taught you the law. Nobody taught you the firm.

### The Best Lawyer (Our film, 0:46)
Being great is a craft. Being found is a system.

### Superpractice (Our film, 0:51)
The platform itself, on screen, in under a minute.

## How a film gets made. Every step approved.
01. **Brief and script.** We start with the client your film is for, then write the script line by line around them. Every line is approved before anything is made.
02. **Cast.** Your attorneys appear from their own photos and voice recordings. Everyone else is an original character created for your film, never a real actor’s face or voice.
03. **Storyboard.** Each shot gets an approved still and its place in the shot manifest, so you see the whole film before anything moves.
04. **Shot by shot.** Every shot is generated, reviewed and approved on its own, then rendered at full resolution. A weak take is made again from scratch, never patched.
05. **Edit, voice and music.** The cut comes together with the narration, music and sound, your real screens, and an end card built from your brand kit.
06. **Cut for ads.** Films are delivered in the lengths and shapes your campaigns need, landscape and vertical, with captions or without.

## Skip the shoot. Keep the starring role.
| | AI production | Traditional shoot |
|---|---|---|
| Your attorney’s time | Upload a few photos and record a voice sample. | A shoot day on set, often more than one. |
| Cost | Scoped per firm. No crew, gear, location or talent fees. | Crew, gear, locations, talent and editing, each billed. |
| Crew and locations | None to book. Sets, cities and eras are created for the film. | Crew, gear, permits and location days. |
| Revisions | A change means a new take of one shot. | A change on camera means a reshoot. |
| Formats | Landscape and vertical cuts from the same film. | Depends on what was framed on the day. |

## Made to bring in clients. Measured in signed ones.
Every film runs as video ads on Instagram, YouTube and Meta, in campaigns we manage for your firm. Attribution traces each signed client back to the ad that started it.

- [Google Ad Agent](https://superpractice.com/features/google-ads)
- [Facebook ads for lawyers](https://superpractice.com/grow/facebook-ads-for-lawyers)
- [Attribution](https://superpractice.com/features/attribution)

## Questions firms ask.
### Is the video really made entirely with AI?
Yes. Every shot in these films was generated with AI. Our team writes the script, directs and approves each shot, and builds the edit with the voice, music and end card.

### How does AI video compare with a traditional shoot?
There is no crew, studio or location day to pay for, and your attorney never spends a day on set. A change means a new take of one shot rather than a reshoot, and the same film is cut for landscape and vertical placements. Time goes into the script and the approvals instead of scheduling. Each film is still scoped on its own, so we quote yours after a meeting.

### Can our attorneys appear in the film?
Yes. An attorney appears only from photos and a voice recording they provide for the film. Everyone else on screen is an original character created for it. We never use a real actor’s face or voice.

### Do bar advertising rules apply to AI video?
Yes. ABA Model Rule 7.1 says a lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services, and state rules build on it. Some states ask for more. Florida, for example, requires a disclaimer for a dramatization and for an actor portraying a person in a specific profession (Rules 4-7.13(b)(6) and (b)(7)). Our films can carry an on-screen disclosure, as The Best Lawyer does, and you approve the script line by line before anything is made.

### What do we need to provide?
Photos of any attorney who appears, a short voice recording, your logo and brand guide, and the claims, offer and contact details the film should carry.

### What does AI video production cost?
Video is scoped per firm, so there is no list price. Firms that bundle services get custom scopes and preferred pricing. Book a demo and we will scope your film with you.

Sources [ABA Model Rule 7.1](https://www.americanbar.org/groups/professional_responsibility/publications/model_rules_of_professional_conduct/rule_7_1_communication_concerning_a_lawyer_s_services/), [Florida Bar advertising checklist](https://www.floridabar.org/ethics/etad/quick-reference-checklist-print-internet-sponsored-social-media-not-targeted-tv-radio-ads/).

## Your firm, on screen. Working on every campaign.
Video is scoped per firm. [Book a demo](https://superpractice.com/demo) or see [pricing](https://superpractice.com/pricing).

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Part of [Superpractice](https://superpractice.com) — the AI operating system for law firm growth.
Page: https://superpractice.com/features/law-firm-video-production · Book a demo: https://superpractice.com/demo