# Superpractice vs Intaker

> Intaker is AI intake software for chat, text and LSA messages. Superpractice also runs the marketing that brings leads in, with its own CRM.

**Disclosure.** Superpractice publishes this comparison and competes with Intaker. Superpractice has no customer, partner or affiliate relationship with Intaker. Information about Intaker comes only from its own pages, cited by number below with the date checked. The verdict is Superpractice’s opinion, and Superpractice didn’t test Intaker. How we compare https://superpractice.com/comparison-methodology We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.

Checked 2026-11-07. 114 citations, each linked to its source. Reviewed by the Superpractice team. Canonical page https://superpractice.com/compare/superpractice-vs-intaker.

## The short answer (Superpractice’s assessment)

### Choose Superpractice if you want

- [AI voice agents](https://superpractice.com/features/ai-voice-agents) that answer every call 24/7 [8][9]
- Your ads, landing pages and SEO, [run for you](https://superpractice.com/law-firm-marketing) [10][11][12][13]
- [Cost per signed client](https://superpractice.com/features/attribution) for every channel [14][15]
- Your firm’s data and skills in [ChatGPT or Claude](https://docs.superpractice.com/mcp) [16][17][18]

### Choose Intaker if you want

- Website chat that books meetings and signs clients [1][2]
- AI replies to your Google Local Services Ads messages [3][4]
- AI agents on WhatsApp, Instagram and Facebook [5][6]
- A HIPAA business associate agreement for intake [7]

**The tradeoff.** Intaker adds AI intake to the systems you have and rings your team when a lead is ready. Superpractice is one system for the marketing, CRM and attribution, and its voice agents answer the call. You can build on it in any AI tool. [19][20][21][10][22][15][8][17][16][23]

A lead who waits calls the next firm. Intaker adds AI to your website chat, texts and Google LSA messages, and rings your team when a lead is ready. Superpractice runs your marketing with its own CRM and AI agents, and its voice agents answer the phone. The choice is one more layer on your intake, or the whole acquisition system with intake agents included.

## Where does each company win?

### Where Superpractice wins

- **Superpractice’s voice agents answer the call. Intaker connects it.** Superpractice’s voice agents pick up 24/7, ask your questions and transfer hot callers live. Intaker’s Live Call Connect rings your team when a lead qualifies and texts back missed calls. Its pages don’t describe an AI voice agent. [8][9][24][21][25] [Explore AI voice agents](https://superpractice.com/features/ai-voice-agents)
- **Superpractice also runs the marketing that brings the leads.** Managed Ads runs your ads on up to four channels, with landing pages. SEO + AI Search is its own plan. Intaker’s pages describe intake tools, not ads, SEO or website services. [10][11][12][13][26][27] [Explore client acquisition](https://superpractice.com/law-firm-marketing)
- **Cost per signed client, for every channel.** Superpractice traces each signed client to its source across 48 channels and shows cost per signed client. Intaker tracks the journey from first message to signed client. Its pages don’t describe cost per signed client or matching ad spend. [15][28][14][29][30] [Explore attribution](https://superpractice.com/features/attribution)
- **Your firm’s data and skills in ChatGPT or Claude.** Superpractice skills, yours or its own, guide every agent. ChatGPT, Claude and other MCP tools can use them with your firm’s data. Intaker lets you set its social agents’ intake questions, but its pages don’t describe MCP access. [31][32][33][17][16][18][34][35][36] [How MCP access works](https://docs.superpractice.com/mcp)
- **Superpractice publishes its prices.** Managed Ads plans cost $997 to $4,000 a month, and voice agent plans cost $250 to $1,000. Intaker has no pricing page. Its only stated price is an $80 starter plan in a 2023 blog post. [37][38][39][40][41][42] [See Superpractice pricing](https://superpractice.com/pricing)

### Where Intaker wins

- **A website chat that signs clients in the conversation.** Intaker’s website chat books meetings, connects calls and signs clients in the chat. A qualified lead gets your retainer for e-signature in seconds. Superpractice’s site widget books meetings, and its pages describe no website chat. [1][2][43] [Intaker’s homepage](https://intaker.com/home/)
- **AI replies to your Google Local Services Ads messages.** Intaker’s LSA Responder has an AI agent answer Local Services Ads message leads instantly, even after hours, and keep following up. Superpractice runs Local Services Ads, but its pages describe no replies to their message leads. [3][4][11][44] [Intaker’s LSA Responder page](https://intaker.com/home/products/lsa-responder.html)
- **AI agents that reply on WhatsApp, Instagram and Facebook.** Intaker names agents for Instagram, Facebook and WhatsApp that qualify leads within seconds, day or night. Superpractice’s agents call, text and email, and its pages describe none for those apps. [5][6][45][46] [Intaker’s personal injury page](https://intaker.com/home/personal-injury.html)
- **A HIPAA business associate agreement for intake.** Intaker offers firms subject to HIPAA a business associate agreement and a HIPAA-compliant version. Superpractice’s terms say it won’t handle protected health information without a separate agreement, and no page offers one. [7][47] [Intaker’s terms](https://intaker.com/home/terms.html)
- **Partner connections to Litify, Salesforce and Filevine.** Intaker lists Litify, Salesforce, MyCase and Filevine among its featured partners. Superpractice reaches tools like MyCase and Filevine by webhook, and its pages name no Litify or Salesforce connection. [20][48][49] [Intaker’s partnerships page](https://intaker.com/home/partnerships.html)

## What does each one do for your firm?

| Job | Superpractice | Intaker |
|---|---|---|
| Paid search and Local Services Ads | Offered [11] | Not publicly disclosed [27] |
| Meta and paid social | Offered [11] | Not publicly disclosed [27] |
| SEO and content | Offered [13] | Not publicly disclosed [27] |
| AI search visibility | Offered [55] | Not publicly disclosed [56] |
| Website build | Offered [57] | Not publicly disclosed [27] |
| Landing pages | Offered [12] | Not publicly disclosed [27] |
| Website chat for visitors | Not offered [43] | Offered [1] |
| Texting agents | Offered [45][58] | Offered [4] |
| AI agents alongside your team | Offered [45] | Offered [59][60] |
| AI voice agents answering inbound calls | Offered [61][62][63] | Not publicly disclosed [25] |
| A qualified lead connected to your team by phone | Offered [24] | Offered [21][64] |
| Meetings booked from the conversation | Offered [65] | Offered [1] |
| A CRM or lead pipeline included | Offered [22] | Offered [53][29] |
| Cost per signed client | Offered [14] | Not publicly disclosed [30] |
| Analytics on lead sources and team response | Offered [66] | Offered [67] |

_Beta means an early version, not yet open to every firm._

## What AI does each one offer?

| AI capability | Superpractice | Intaker |
|---|---|---|
| AI agents that call, text and email a lead toward a booked meeting | Offered [45][68] | Offered [59][4][60] |
| AI voice agents answering inbound calls 24/7 | Offered [61][8] | Not publicly disclosed [25] |
| AI lead scoring on every contact | Offered [69] | Not publicly disclosed [70] |
| A daily AI audit of the Google Ads account | Offered [71] | Not publicly disclosed [72] |
| AI revenue forecasting from the firm’s pipeline history | Offered [73][74] | Not publicly disclosed [75] |
| An AI executive assistant for the attorney | Offered (beta) [76] | Not publicly disclosed [77] |
| AI meeting intelligence on the firm’s sales meetings | Offered [78] | Not publicly disclosed [79] |
| AI-made video with the attorney’s avatar | Offered [80] | Not publicly disclosed [81] |
| AI search visibility work for the firm’s pages | Offered [55] | Not publicly disclosed [56] |
| Skills written by the firm that the AI follows | Offered [31][33] | Offered [34] |
| The firm’s skills and data in ChatGPT, Claude, Claude Code or Codex | Offered [18][82][17][16] | Not publicly disclosed [35] |
| AI credits, calling minutes and texts included in the plan | Offered [83] | Offered [84] |

_Superpractice’s assessment._ Superpractice is the more AI-native option here. Intaker’s AI agents handle chat, text and social messages and qualify leads. Superpractice adds voice agents, lead scoring and AI avatar video ads, offering all twelve capabilities to Intaker’s three. It plugs your skills and data into Claude, ChatGPT and Codex, tools their makers keep improving. [59][4][5][85][8][63][69][80][71][78][74][55][83][18][82][31][17][16][34][84][25][70][72][75][77][79][81][56][35][23]

## How do Superpractice and Intaker compare, point by point?

| Criterion | Superpractice | Intaker |
|---|---|---|
| Category and scope | A law firm growth company that runs your marketing. It also sells websites, SEO and AI Voice Agents. [10][86] | AI intake software for law firms, also sold to home services and other local businesses. It captures leads from chat, texts, LSA messages and social apps. [26][87][6] |
| Service model | Done for you. Momentum is a full marketing department, powered by AI and guided by human experts. [10][88] | Software your team runs. AI handles routine replies and qualifying, and your team steps in when it counts. Its pages don’t describe managed marketing. [19][27] |
| Conversion and intake | [Booking pages](https://superpractice.com/features/booking) and a [shared inbox](https://superpractice.com/features/inbox), with AI credits, minutes and texts for agents that work alongside your team. Voice agents answer calls and ask your intake questions. [89][65][58][83][63][9] | Website chat books meetings, connects calls and signs clients. A retainer goes out for e-signature when a lead qualifies. Live Call Connect rings your team for qualified leads. [1][2][21] |
| AI agents alongside your team | [AI agents](https://superpractice.com/features/procedures) call, text and email your leads alongside your team, within the approvals you set. Your firm’s [skills](https://docs.superpractice.com/skills) guide them and work in any AI tool that speaks MCP. [45][90][31][17][16] | Named AI agents for LSA messages, texts and social apps qualify leads in seconds and work on their own. When the AI lacks an answer, it passes to your team. [4][5][59][60] |
| AI voice agents | [Voice agents](https://superpractice.com/features/ai-voice-agents) answer calls 24/7, ask your qualifying questions your way and transfer hot callers live to your cell with context. [63][9][24] | Live Call Connect puts a qualified lead on the phone with your team and texts back missed calls. Its pages don’t describe an AI voice agent. [21][64][25] |
| CRM, platform and integrations | Its own CRM is in every Managed Ads plan, with [lead scoring](https://superpractice.com/features/lead-scoring), webhooks and MCP access. Your team’s Claude or ChatGPT works in Clio through the [Clio assistant](https://docs.superpractice.com/clio-assistant). [22][69][91][18][92] | A Communications Hub puts chat, text, email and calls in one inbox. Pipeline views and 40+ native integrations, including Clio and Filevine. MCP access isn’t described. [53][29][50][20][35] |
| Attribution | [Every signed client traced to its source](https://superpractice.com/features/attribution) across 48 channels, with cost per signed client and first- and last-touch attribution. [15][28][14] | Tracks each client from first message to signed client, with pipeline views and live analytics. Its pages don’t describe cost per signed client or ad spend. [29][30] |
| Reporting | Real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale. [66] | Live analytics on lead sources, what’s working and team performance. Live Call Connect calls are recorded, transcribed and summarized. [67][93] |
| AI search visibility | Counts the leads and revenue that come from ChatGPT, Perplexity, Gemini and Claude. SEO + AI Search plans work on your pages for AI answers. [94][55] | Intaker’s pages do not describe this [56] |
| Data and asset ownership | A website is yours after 12 paid months or a buyout, and SEO articles are yours on delivery. Google Ads run in your own accounts. [95][96][97] | Intaker’s terms keep ownership of the service and, subject to the agreement, data sent through it. You can request your data on cancellation and export leads as CSV or Excel. [98][99][100] |
| Onboarding and setup | Moves your active campaigns and sets up attribution and intake routing. Most firms are live within 5 business days. Your existing leads and contacts are imported at no extra cost. [101][102][103] | No-code workflows launch in minutes. Its pages don’t give an onboarding timeline. [104][105] |
| Pricing and terms | Plans are $997, $2,500 or $4,000 a month, with no annual contract or exit fee. Scale adds 10% of ad spend over $10,000. Voice agents $250 to $1,000 a month. [39][37][106][62] | No pricing page. A 2023 blog post states an $80 starter plan. Fees vary with usage, with visitor limits and no refunds for leaving early. No minimum term is stated. [40][42][107][108][109][110] |
| Best-fit customer | Plans for solo attorneys starting out, established firms new to marketing and firms ready to own their market. [111][112][113] | Law firms first, with a personal injury page, plus home services and other local businesses. Its 2023 starter plan was aimed at small and solo firms. [114][87][42] |

## Which one fits your firm? (Superpractice’s assessment)

| If your firm | Leans | Why |
|---|---|---|
| You want AI to answer every call 24/7 and ask your intake questions | Superpractice | Superpractice’s voice agents answer 24/7 and ask your qualifying questions your way. Intaker’s Live Call Connect rings your team when a lead qualifies, and its pages don’t describe an AI voice agent. [8][9][21][25] |
| You want AI agents replying to leads on WhatsApp, Instagram and Facebook | Intaker | Intaker names agents for Instagram, Facebook and WhatsApp that qualify leads within seconds, day or night. Superpractice’s agents call, text and email, and its pages describe none for those apps. [5][6][45][46] |
| You want your firm’s data and skills in ChatGPT or Claude | Superpractice | Superpractice skills, yours or its own, guide every agent. ChatGPT, Claude and other MCP tools can use them with your firm’s data. Intaker lets you set its social agents’ intake questions, but its pages don’t describe MCP access. [31][32][33][17][16][18][34][35][36] |
| You want AI replying to your Google Local Services Ads messages | Intaker | Intaker’s LSA Responder has an AI agent answer Local Services Ads message leads instantly, even after hours, and keep following up. Superpractice runs Local Services Ads, but its pages describe no replies to their message leads. [3][4][11][44] |
| You want someone to run your ads, landing pages and SEO | Superpractice | Managed Ads runs your ads on up to four channels, with landing pages. SEO + AI Search is its own plan. Intaker’s pages don’t describe ads, SEO or website services. [10][11][12][13][27] |
| You want to know the cost per signed client by channel | Superpractice | Superpractice reports cost per signed client with first- and last-touch attribution, and Rainmaker ties spend to signed clients. Intaker tracks the journey to signed client in pipeline views. Its pages don’t describe cost per signed client. [14][54][29][30] |
| You want a chat on your website that signs clients in the chat | Intaker | Intaker’s website chat books meetings, connects calls and signs clients in the chat, with a short attorney video on every page. Superpractice’s site widget books meetings, and its pages describe no website chat. [1][51][2][43] |
| You want to see plan prices before you talk to sales | Superpractice | Superpractice publishes its plan fees. Intaker has no pricing page, and its one stated price is an $80 starter plan in a 2023 blog post. [37][40][42] |
| You want a partner connection to Litify, Salesforce or Filevine | Intaker | Intaker lists Litify, Salesforce, MyCase and Filevine among its featured partners. Superpractice sends client details to Clio directly and reaches tools like MyCase and Filevine by webhook. [20][48] |
| You want a HIPAA business associate agreement for intake | Intaker | Intaker offers firms subject to HIPAA a business associate agreement and a HIPAA-compliant version. Superpractice’s terms say it won’t handle protected health information without a separate agreement, and no page offers one. [7][47] |

## What does a click cost in your practice?

Personal injury is shown because Intaker publishes a personal injury page. These are Superpractice’s own dated Google Ads estimates from its practice guides, for the market your intake serves.

| Search term | Monthly searches | Avg. cost per click |
|---|---|---|
| car accident lawyer near me | 165,000 | $205.31 |
| car accident attorney | 40,500 | $237.28 |
| auto accident lawyer | 33,100 | $267.58 |
| motorcycle accident lawyer | 18,100 | $249.04 |
| wrongful death lawyer | 18,100 | $204.92 |
| slip and fall lawyer | 12,100 | $262.34 |
| personal injury law firm | 9,900 | $120.62 |
| 18 wheeler accident lawyer | 4,400 | $578.80 |

_Superpractice data. Google Ads keyword estimates, US national averages, collected October 2026. Full guide https://superpractice.com/personal-injury-law-firm-marketing_

## What changes if you switch between them?

Intaker bills a monthly fee by subscription period, with no refunds for leaving early. Superpractice is month to month. Check your Intaker period before you give notice, and get in writing what leaves with you.

- Intaker gives no refunds for unused service or for leaving a subscription period early. You stop billing by removing your payment details, and closing the account takes an email notice. [109][110]
- You can request a copy of your data on cancellation and export leads as Excel, PDF, TXT or CSV. Intaker’s terms keep ownership of data sent through the service, subject to the agreement, so ask what comes back. [99][100][98]
- Superpractice moves your active campaigns and sets up attribution and intake routing. Most firms are live within 5 business days, and your existing leads and contacts are imported at no extra cost. [101][102][103]
- Superpractice’s AI Voice Agents are a separate plan at $250 to $1,000 a month. Add them in when you compare the total if you want calls answered. [39][61][62]

## What should you ask before you choose either one?

### Who answers the phone at 2 a.m., and what do they ask?

Ask whether an AI agent answers the call and asks your intake questions, or your team gets the call after a chat. Both companies have a phone step, but they are different steps.

### Will we see cost per signed client by channel, or just pipeline stages?

Ask each company for a report from a firm like yours. Then ask which channels are tied to signed clients today.

### What is the total monthly cost, and what drives it?

Ask for the plan price and what counts toward any visitor or AI limit. Ask what happens when you hit it. Add ad spend and any products sold on their own.

### Who owns our lead data and transcripts, and how do we get them back?

Get the export format, the timing and the ownership terms in writing before you sign.

### Who on our team works each inquiry, and in which tool?

Neither company makes engagement decisions for you. Know where your team sees each inquiry and its history, and what AI agents do alongside them.

### What notice is needed to leave?

Superpractice is month to month. Intaker’s terms rule out refunds for leaving a subscription period early, so ask for the period and the notice steps in writing.

## How did we compare them?

Method https://superpractice.com/comparison-methodology

- Built only from each company’s public pages on the date shown. We didn’t test Intaker’s software, and Superpractice has no customer, partner or affiliate relationship with Intaker.
- Superpractice publishes this page and competes with Intaker.
- Results and customer counts Intaker reports about itself aren’t shown, and neither are reviews or testimonials. Superpractice’s own results appear with their disclaimer and are never set against another company’s.
- Intaker’s one stated price comes from a January 2023 blog post, not a pricing page. Services, prices and terms change. Where Intaker doesn’t publish a detail, the page says so rather than guessing.
- Intaker’s product pages and help center give different counts of Zapier connections, so the page doesn’t state a number.
- Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

Change log

- 2026-11-07 First draft for review.
- 2026-11-08 Added Superpractice skills, MCP access for Claude Code and Codex, the Clio assistant and its Clio and webhook handoff, plus Intaker’s firm-set agent questions and escalation paths. Added Superpractice’s one-system design.
- 2026-11-09 The fit rows now list only real differences, balanced by side.
- 2026-11-09 The differences section now shows where each company wins, with the same number of points for each.
- 2026-11-09 The verdict cards now name only real differences, with the same number for each company.

Corrections. Email hello@superpractice.com with the page, the sentence and a source.

## Cite this comparison

> Superpractice team. Superpractice vs Intaker (2026). Last checked November 7, 2026. https://superpractice.com/compare/superpractice-vs-intaker

## Sources

1. Intaker’s website chat schedules meetings, connects calls and signs clients inside the chat. “Intaker drives real action: schedule meetings, connect calls, and sign clients in chat.” https://intaker.com/home/ (checked 2026-11-07)
2. When a high-intent lead qualifies, Intaker drafts, routes and delivers the firm’s retainer for e-signature. “Intaker drafts, routes, and delivers your retainer for e-sign in seconds.” https://intaker.com/home/personal-injury.html (checked 2026-11-07)
3. Intaker’s LSA Responder has an AI agent reply to Google Local Services Ads message leads instantly, after hours too, and follow up. “Your AI agent responds to Google Local Services Ads messages instantly, even after hours.” https://intaker.com/home/products/lsa-responder.html (checked 2026-11-09)
4. Intaker names three AI agents on its homepage. Arthur for LSA messages, Owen for follow-up calls and Jane for SMS lead capture. “Arthur Respond fast on LSA Owen Drive more calls Jane Capture more leads” https://intaker.com/home/ (checked 2026-11-07)
5. Intaker’s Ivy, Faye and Wes agents qualify leads from Instagram, Facebook and WhatsApp within seconds, day or night. “Faye on Facebook, Wes on WhatsApp qualify injury claims in under 10 seconds, day or night.” https://intaker.com/home/personal-injury.html (checked 2026-11-07)
6. Intaker lists chat, text, Google LSA messages, WhatsApp, Meta and phone as the channels it captures leads from. “Reach high-intent prospects across chat, text, LSA, WhatsApp, Meta, and phone” https://intaker.com/home/ (checked 2026-11-07)
7. Firms subject to HIPAA can sign a Business Associate Agreement with Intaker and enable a HIPAA-compliant version. “you must execute a Business Associate Agreement (BAA) with Intaker” https://intaker.com/home/terms.html (checked 2026-11-07)
8. Voice agents pick up 24/7 and call new leads in seconds. “Agents pick up 24/7 and call new leads in seconds.” https://superpractice.com/features/ai-voice-agents.md (checked 2026-11-07)
9. Superpractice’s voice agents ask the firm’s own qualifying questions, with deal-breakers that end unqualified calls. “Your qualifying questions, asked your way, with deal-breakers that politely end unqualified calls.” https://superpractice.com/features/ai-voice-agents.md (checked 2026-11-07)
10. Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client. “Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.” https://superpractice.com/pricing.md (checked 2026-11-07)
11. Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum. “Google Ads, Meta Ads, LSAs, OpenAI Ads” https://superpractice.com/pricing.md (checked 2026-11-07)
12. Every Managed Ads plan includes landing pages. “| High-converting landing pages | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
13. The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles. “Foundation — $1,750/mo” https://superpractice.com/pricing.md (checked 2026-11-09)
14. Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking. “| First-touch & last-touch attribution | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
15. Every signed client is traced back to the original source. “Every signed client, traced back to the original source” https://superpractice.com/features/attribution.md (checked 2026-11-07)
16. Superpractice’s MCP server connects Claude, ChatGPT, Claude Code, Codex, Cursor and other MCP clients to the firm’s data, scoped to the firm. “CLI tools (Claude Code, Codex) authenticate with an API key instead.” https://docs.superpractice.com/mcp (checked 2026-11-08)
17. A firm’s published skills can be listed and read by the AI tools it connects to Superpractice, where they appear as ready-made prompts. “can be listed and read, and show up as ready-made prompts” https://docs.superpractice.com/skills (checked 2026-11-08)
18. Every Managed Ads plan includes MCP access. “| MCP access | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
19. Intaker is software the firm’s own team runs, with AI handling routine steps and the team stepping in. “Let AI handle the busywork while your team steps in when it counts.” https://intaker.com/home/products/ai-texting-agent.html (checked 2026-11-07)
20. Intaker’s partner page lists Clio, MyCase, Filevine, Lead Docket, Litify, Salesforce and Zapier among its featured partners. “Featured partners Clio MyCase Filevine Lead Docket Litify Salesforce Zapier” https://intaker.com/home/partnerships.html (checked 2026-11-07)
21. Live Call Connect rings the firm’s intake team when a lead qualifies and texts back missed calls. “Live Call Connect rings your intake team the second an injured caller qualifies—and auto-texts every missed accident call back.” https://intaker.com/home/personal-injury.html (checked 2026-11-07)
22. Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform. “Superpractice AI-native CRM + client-acquisition platform” https://superpractice.com/pricing.md (checked 2026-11-07)
23. Superpractice describes itself as one client acquisition operating system, run by AI and experts. “One client acquisition operating system, run by AI and experts.” https://superpractice.com/index.md (checked 2026-11-08)
24. A router answers, intake collects the story, a qualifier scores the case, and hot callers transfer live to the attorney’s cell with context. “Hot callers transfer live to your cell with context; everyone else gets handled, not dropped.” https://superpractice.com/features/ai-voice-agents.md (checked 2026-11-07)
25. Intaker’s pages do not describe an AI voice agent or AI receptionist that answers inbound phone calls and asks intake questions by voice. Not publicly disclosed on the pages checked. https://intaker.com/home/ (checked 2026-11-07)
26. Intaker describes itself as an AI intake engine built for law firms. “The AI intake engine built for law firms” https://intaker.com/home/ (checked 2026-11-07)
27. Intaker’s pages do not describe advertising management, SEO, website design or landing page services as something Intaker provides. Not publicly disclosed on the pages checked. https://intaker.com/home/ (checked 2026-11-07)
28. Attribution recognizes 48 channels, including AI search referrals. “48 channels recognized, including AI search referrals.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
29. Intaker states the Communications Hub tracks the client journey from first message to signed client with pipeline views and real-time analytics. “Track the entire client journey from first message to signed client using pipeline views and real-time analytics.” https://intaker.com/home/products/communications-hub.html (checked 2026-11-07)
30. Intaker’s pages do not describe cost per signed client, ad spend reconciliation or attribution from a specific ad to a signed client as a product report. Not publicly disclosed on the pages checked. https://intaker.com/home/ (checked 2026-11-07)
31. A Superpractice skill is a written procedure in the firm’s own words that its AI assistants follow. “A skill is a written procedure your firm's assistants follow: when to use it, the steps in order, and what never to do, in your firm's own words.” https://docs.superpractice.com/skills (checked 2026-11-08)
32. Superpractice can also provide skills of its own for a firm’s assistants to use. “Superpractice may provide some skills for your firm.” https://docs.superpractice.com/skills (checked 2026-11-08)
33. A skill can be used by the assistant, the executive assistant, voice agents, procedures and connected AI tools, as the firm chooses. “Once a skill is published, it is used wherever you choose” https://docs.superpractice.com/skills (checked 2026-11-08)
34. Firms can set the tone, intake questions by practice area and escalation paths that Intaker’s Facebook and WhatsApp AI agents follow. “Set the tone of voice to match your brand ... Customize intake questions by practice area ... Define escalation paths for sensitive or complex situations” https://blog.intaker.com/blog/meet-faye-wes-your-ai-agents-for-facebook-whatsapp (checked 2026-11-08)
35. Intaker’s pages do not describe MCP access or making a firm’s data available inside ChatGPT or Claude. Not publicly disclosed on the pages checked. https://intaker.com/home/ (checked 2026-11-07)
36. Intaker’s help center doesn’t list an MCP server for connecting AI tools such as Claude or ChatGPT. Not publicly disclosed on the pages checked. https://help.intaker.com/ (checked 2026-11-08)
37. Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately. “Scale is $4,000/month plus 10% of ad spend over $10k.” https://superpractice.com/pricing.md (checked 2026-11-07)
38. The AI Voice Agents Starter plan is $250 a month for 100 included minutes, with $2.00 a minute overage. “| Starter | $250/mo | 100 minutes | $2.00/min |” https://superpractice.com/pricing.md (checked 2026-11-07)
39. The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute). “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |” https://superpractice.com/pricing.md (checked 2026-11-07)
40. Intaker does not publish a pricing page or current plan prices on its product pages. Not publicly disclosed on the pages checked. https://intaker.com/home/ (checked 2026-11-07)
41. Intaker publishes no plan price, setup fee, overage rate or contract term on its marketing pages. Not publicly disclosed on the pages checked. https://intaker.com/home/ (checked 2026-11-08)
42. A January 2023 Intaker blog post states an $80 starter plan for small and solo firms. “Intaker offers an $80 starter plan for small and solo firms” https://blog.intaker.com/blog/live-chat-for-law-firms-free-vs-paid (checked 2026-11-07)
43. Superpractice’s pages and docs describe no chat for website visitors. Its site widget is a booking card that shows open times and opens the booking flow. Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md (checked 2026-11-09)
44. Superpractice’s pages and docs describe no replies to Google Local Services Ads message leads. Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md (checked 2026-11-09)
45. Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets. “They call, text, email, and follow up toward your goals” https://superpractice.com/features/procedures.md (checked 2026-11-07)
46. Superpractice’s pages and docs describe no AI agent that replies to leads in WhatsApp, Instagram or Facebook Messenger messages. Its agents call, text and email (sp-031). Not publicly disclosed on the pages checked. https://superpractice.com/features/procedures.md (checked 2026-11-09)
47. Superpractice’s terms say it is not a HIPAA business associate and does not agree to handle protected health information unless a separate business associate agreement is signed. “Unless and until Superpractice and you enter into a separate, duly executed Business Associate Agreement ... Superpractice is not a "Business Associate"” https://superpractice.com/terms (checked 2026-11-09)
48. Superpractice sends client information to Clio directly and uses webhooks for tools like PracticePanther, MyCase and Filevine. “Send client information to Clio directly, or use webhooks for tools like PracticePanther, MyCase, and Filevine.” https://superpractice.com/index.md (checked 2026-11-07)
49. Superpractice’s pages and docs name no connection to Litify, Salesforce, Smokeball, Needles or CASEpeer. It reaches case management tools like MyCase, Filevine and PracticePanther by webhook (sp-ld-004). Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md (checked 2026-11-09)
50. Intaker states 40+ native integrations and 3,000+ Zapier connections. “40+ native integrations and 3,000+ Zapier connections” https://intaker.com/home/products/communications-hub.html (checked 2026-11-09)
51. Intaker’s chat shows a short attorney video on every page and greets visitors in their own language. “Build rapport with a 10-second attorney video on every page, in every language.” https://intaker.com/home/personal-injury.html (checked 2026-11-07)
52. Intaker states it does not use customer or end-user data to train foundation or general AI models. “We do not use Customer Data or End User data to train, develop, or improve foundation models or general AI models” https://intaker.com/home/privacy.html (checked 2026-11-07)
53. Intaker’s Communications Hub unifies chat, text, email, calls and tasks in one inbox. “Unify team communication across chat, text, email, calls, and tasks” https://intaker.com/home/products/communications-hub.html (checked 2026-11-07)
54. Rainmaker reconciles every channel, campaign and dollar against signed clients into one return number. “Every channel, campaign, and dollar reconciled against signed clients, one honest return number.” https://superpractice.com/features/rainmaker.md (checked 2026-11-07)
55. SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads. “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages” https://superpractice.com/pricing.md (checked 2026-11-07)
56. Intaker’s pages do not describe work on being found or cited in AI answers. Not publicly disclosed on the pages checked. https://intaker.com/home/ (checked 2026-11-07)
57. A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform. “A law firm website designed, built, hosted, and maintained on the Superpractice platform.” https://superpractice.com/pricing.md (checked 2026-11-09)
58. Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team. “Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.” https://superpractice.com/features/inbox.md (checked 2026-11-07)
59. Intaker describes its AI agents as built for law firms to handle tasks end to end and operate autonomously. “AI agents built for law firms to handle tasks end-to-end, operate autonomously, and work out of the box.” https://intaker.com/home/ (checked 2026-11-07)
60. When the AI does not have an answer it passes the conversation to the firm’s team. “If AI doesn't have the answer, it passes the conversation to your team right when it's needed.” https://intaker.com/home/products/ai-texting-agent.html (checked 2026-11-07)
61. AI Voice Agents are sold separately from the Managed Ads plan fee. “AI Voice Agents are sold separately.” https://superpractice.com/pricing.md (checked 2026-11-07)
62. The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each. “| Starter | $250/mo | 100 minutes | $2.00/min |” https://superpractice.com/pricing.md (checked 2026-11-09)
63. AI Voice Agent plans provide 24/7 coverage, answer inbound calls, qualify and route leads, follow up and book appointments, and are sold separately from Managed Ads. “They provide 24/7 coverage, answer inbound calls, qualify and route leads, follow up, and book appointments.” https://superpractice.com/pricing.md (checked 2026-11-07)
64. Intaker’s Owen agent initiates a live call that bridges the firm’s team and the lead once the lead agrees to a call. “once prospect agrees to a call, within seconds, it initiates a live call to bridge your team and new leads.” https://blog.intaker.com/blog/owen (checked 2026-11-07)
65. Booking has branded pages, live calendar sync, and agents that know about every meeting the moment it books. “Branded pages, live calendar sync, and agents that know about every meeting the second it books.” https://superpractice.com/features/booking.md (checked 2026-11-07)
66. Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale. “| AI performance reports | Monthly | Monthly | Weekly |” https://superpractice.com/pricing.md (checked 2026-11-07)
67. Intaker states the firm can see where leads come from, what is working and how the team performs in one place. “See where leads are coming from, what's working, and how your team is performing, all in one place.” https://intaker.com/home/products/communications-hub.html (checked 2026-11-07)
68. The firm chooses each goal, from a booked meeting to a signed engagement. “Choose what you want to happen, from a booked meeting to a signed engagement.” https://superpractice.com/features/procedures.md (checked 2026-11-07)
69. Leads are graded A to F and scored for momentum. “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.” https://superpractice.com/features/lead-scoring.md (checked 2026-11-07)
70. Intaker’s pages do not describe a lead score or grade applied to every contact. Not publicly disclosed on the pages checked. https://intaker.com/home/ (checked 2026-11-07)
71. AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition. “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.” https://superpractice.com/features/google-ads.md (checked 2026-11-07)
72. Intaker’s pages do not describe a daily audit of the firm’s ads account. Not publicly disclosed on the pages checked. https://intaker.com/home/ (checked 2026-11-07)
73. Revenue forecasting is included in the Scale plan. “| Revenue forecasting | — | — | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
74. Sales Intelligence forecasts from velocity, close rates and pipeline history, with the moves that beat goal. “Forecasts from your velocity, close rates, and pipeline history, and the moves that beat goal.” https://superpractice.com/features/sales-intelligence.md (checked 2026-11-07)
75. Intaker’s pages do not describe revenue forecasting from the firm’s pipeline. Not publicly disclosed on the pages checked. https://intaker.com/home/ (checked 2026-11-07)
76. The AI Executive Assistant makes calls, sends texts and emails and coordinates the day, reachable in iMessage, the app or by voice. “Your AI Executive Assistant makes calls, sends texts and emails, and coordinates your day.” https://superpractice.com/features/ai-assistant.md (checked 2026-11-07)
77. Intaker’s pages do not describe an AI executive assistant for the attorney. Not publicly disclosed on the pages checked. https://intaker.com/home/ (checked 2026-11-07)
78. Every meeting is scored against the firm’s own playbook, and patterns become coaching for the team. “Every meeting scored against your own playbook, and every pattern turned into coaching for your team.” https://superpractice.com/features/meeting-intelligence.md (checked 2026-11-07)
79. Intaker’s pages do not describe an AI notetaker or scoring of the firm’s own sales meetings. Not publicly disclosed on the pages checked. https://intaker.com/home/ (checked 2026-11-07)
80. Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot. “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.” https://superpractice.com/index.md (checked 2026-11-07)
81. Intaker’s pages do not describe AI-generated video or an AI avatar of the attorney. Not publicly disclosed on the pages checked. https://intaker.com/home/ (checked 2026-11-07)
82. Firms can bring their Superpractice context into ChatGPT, Claude or any MCP-compatible tool. “Bring your firm’s context and tools into ChatGPT, Claude, or any MCP-compatible harness.” https://superpractice.com/index.md (checked 2026-11-07)
83. Managed Ads plans include monthly AI credits, calling minutes and text segments, used by AI actions such as agents following up the firm’s leads and drafted texts and emails. “agents following up your leads” https://superpractice.com/pricing.md (checked 2026-11-07)
84. Intaker plans carry an allocation of AI queries, each a single interaction processed by its AI features, visible under Billing Plan and Usages. “Each AI query represents a single interaction or transaction processed by our AI features” https://help.intaker.com/article/managing-your-ai-query-usage-in-the-intaker-dashboard (checked 2026-11-07)
85. Intaker uses AI to qualify leads and then triggers outreach automatically for the ones that qualify. “Use AI to qualify leads, then trigger custom outreach automatically for the ones that matter.” https://intaker.com/home/products/workflows.html (checked 2026-11-07)
86. Superpractice sells five offerings for law firms. Managed Ads, Websites, SEO Articles, AI Voice Agents and the Platform on its own. “Superpractice pricing across five offerings” https://superpractice.com/pricing.md (checked 2026-11-07)
87. Intaker also markets the same platform to home service companies and all local businesses, so it is not legal-only. “from one platform built to convert for local businesses” https://intaker.com/home/all-industries.html (checked 2026-11-07)
88. Momentum is described as a full marketing department, powered by AI and guided by human experts. “A full marketing department, powered by AI and guided by human experts.” https://superpractice.com/pricing.md (checked 2026-11-07)
89. Every Managed Ads plan includes Superpractice scheduling with branded booking pages. “| Superpractice® Scheduling | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
90. The firm delegates routine actions and can require approval for others. “Delegate routine actions and require approval for others.” https://superpractice.com/features/procedures.md (checked 2026-11-07)
91. Every Managed Ads plan includes CRM integrations, Zapier integrations and inbound and outbound webhooks. “| CRM integrations | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
92. The Clio assistant lets the firm’s Claude or ChatGPT read and work in its Clio Manage account through Superpractice. “The Clio assistant connects your firm's Clio Manage account to Claude or ChatGPT through Superpractice.” https://docs.superpractice.com/clio-assistant (checked 2026-11-08)
93. Live Call Connect calls are recorded, transcribed and summarized automatically. “Analyze every Live Call Connect interaction with automatic recording, transcription, and summaries.” https://intaker.com/home/products/website-chat.html (checked 2026-11-07)
94. Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area. “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
95. A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data. “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.” https://superpractice.com/pricing.md (checked 2026-11-09)
96. Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first. “Articles we deliver are yours, and the ones published on your site stay there.” https://superpractice.com/pricing.md (checked 2026-11-09)
97. Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts. “Changes only ever reach your firm's own connected Google Ads accounts.” https://docs.superpractice.com/google-ads (checked 2026-11-08)
98. Intaker’s terms state the company retains ownership in the Services and, subject to the agreement, data transferred through them. “The company shall retain all ownership in and to Services and, subject to the Agreement, all data transferred or received through the Services.” https://intaker.com/home/terms.html (checked 2026-11-09)
99. On cancellation a firm can request a copy of its data after emailing a termination notice. “At that point, you can request to get a copy of your data” https://intaker.com/home/terms.html (checked 2026-11-07)
100. Leads can be exported from the dashboard as Excel, PDF, TXT or CSV. “The options are excel, PDF, TXT, or CSV.” https://help.intaker.com/article/export (checked 2026-11-07)
101. When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing. “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.” https://superpractice.com/pricing.md (checked 2026-11-07)
102. Superpractice says most firms moving from another agency are fully live within 5 business days. “Most firms are fully live within 5 business days.” https://superpractice.com/pricing.md (checked 2026-11-07)
103. Superpractice imports a firm’s existing leads and contacts at no extra cost. “We also import your existing leads and contacts at no extra cost.” https://superpractice.com/pricing.md (checked 2026-11-09)
104. Intaker states its no-code workflows can be launched in minutes. “Get started quickly with simple, no-code workflows your team can launch in minutes.” https://intaker.com/home/products/workflows.html (checked 2026-11-07)
105. Intaker’s pages do not state an onboarding timeline or go-live period for a new account. Not publicly disclosed on the pages checked. https://intaker.com/home/ (checked 2026-11-07)
106. Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term. “There is no annual contract, exit fee, or minimum term.” https://superpractice.com/pricing.md (checked 2026-11-07)
107. Intaker’s terms state it charges attorneys a monthly subscription fee for its software. “Intaker charges an attorney a monthly subscription fee in exchange for use of its software.” https://intaker.com/home/terms.html (checked 2026-11-07)
108. Intaker plans carry a unique visitor limit; when it is exceeded, new leads are locked until the plan is upgraded. “your leads will be locked in Intaker once the limit is exceeded (visible but not accessible in detail)” https://help.intaker.com/article/understanding-usage-and-visitor-limits (checked 2026-11-07)
109. Intaker’s terms state no refunds for unused services or early termination of a subscription period. “No refunds will be given for any unused Services or any early termination of the Subscription Period.” https://intaker.com/home/terms.html (checked 2026-11-07)
110. Intaker’s pages do not state a minimum contract term, an annual commitment or a cancellation notice period. Not publicly disclosed on the pages checked. https://intaker.com/home/terms.html (checked 2026-11-07)
111. Launch is for solo attorneys who are just starting out. “For solo attorneys who are just starting out.” https://superpractice.com/pricing.md (checked 2026-11-07)
112. Superpractice’s plans are described for solo attorneys starting out (Launch), established firms new to marketing (Momentum) and firms ready to own their market (Scale). “For established firms that are new to marketing.” https://superpractice.com/pricing.md (checked 2026-11-07)
113. Scale is for firms ready to own their market across every channel. “For serious firms ready to own their market across every channel, powered by AI and guided by human experts.” https://superpractice.com/pricing.md (checked 2026-11-07)
114. Intaker publishes a personal injury page positioning its software for PI firms. “Personal injury intake software that signs more cases” https://intaker.com/home/personal-injury.html (checked 2026-11-07)

## Ranked lists that include Intaker

- [Best AI for law firms](https://superpractice.com/best/best-ai-for-law-firms) (11 ranked)
- [Best CRM for law firms](https://superpractice.com/best/best-crm-for-law-firms) (7 ranked)
- [Best legal intake software](https://superpractice.com/best/best-legal-intake-software) (7 ranked)

## Further reading

- [All comparisons](https://superpractice.com/compare)
- [How we compare](https://superpractice.com/comparison-methodology)
- [Personal injury law firm marketing](https://superpractice.com/personal-injury-law-firm-marketing)
- [Superpractice pricing](https://superpractice.com/pricing)
- [AI voice agents](https://superpractice.com/features/ai-voice-agents)
- [Attribution](https://superpractice.com/features/attribution)