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Case Study

Rapacke Law Group

How a Patent Lawyer Achieved Explosive 1137% Revenue Growth with Next-Gen Client Acquisition System
1137%

Increase in revenue

800

Monthly leads

700%

Increase in opportunities

501%

Increase in clients

3344+

Top 3 ranked keywords

1221%

Increase in web traffic

Andrew Rapacke, the visionary behind Rapacke Law Group, embarked on a mission to redefine the legal landscape for intellectual property.

With a passion for innovation and a commitment to excellence, Andrew set out to build a law firm that not only excelled in delivering top-tier legal services but also prioritized the client experience above all. His ambition was not just to practice law but to revolutionize it, making Rapacke Law Group a beacon of client-centric legal service in the intellectual property domain.

The Problem: Breaking Free from Ineffective Traditional Marketing

Despite a clear vision and unwavering dedication, Rapacke Law Group faced significant hurdles:

  • Traditional marketing strategies that drained resources without delivering results
  • Difficulty in attracting clients who could benefit from their innovative legal solutions
  • A disconnect between the firm’s cutting-edge approach to law and its outdated client acquisition methods

It was a classic case of an industry innovator held back by conventional marketing tactics ill-suited for the digital age.

"SuperPractice has been instrumental in building my law firm. Since the time we started using David and the SuperPractice team we have seen a 300 percent increase in both inbound leads and conversations. The SuperPractice team provides comprehensive feedback and is continuously looking for ways to improve. My only regret is that I did not find them sooner. I could not be happier with performance, customer service and responsiveness!"

Andrew Rapacke

The Solution: Implementing The Superpractice Method™

ecognizing the untapped potential of Rapacke Law Group, SuperPractice deployed its proprietary Superpractice Method™, a comprehensive system designed to transform client acquisition for forward-thinking law firms.

  1. Rapid Deployment of Custom Client Acquisition System: Within days, SuperPractice implemented a tailored system to capture and nurture high-intent leads, aligning perfectly with Rapacke Law Group’s unique value proposition in the IP space.
  2. Application of the 7-11-4 Rule: SuperPractice created a multi-channel strategy to engage potential IP clients across 11 touchpoints in 4 different locations, providing 7 hours of valuable content consumption. This approach ensured that Rapacke Law Group remained top-of-mind throughout the client’s decision-making journey.
  3. The Legal Epiphany Engine for IP Law: SuperPractice collaborated with Rapacke Law Group to create insightful, educational content that empowered potential clients to better understand and evaluate their IP protection needs. This strategy provided valuable insights into often-overlooked aspects of intellectual property, helping businesses identify potential vulnerabilities in their IP strategy. By offering this proactive guidance, Rapacke Law Group positioned itself as a trusted advisor, capable of helping clients navigate the complex landscape of IP law and ensure comprehensive protection for their innovations.
  4. High-Impact Asset Creation: Collaborating closely with Andrew Rapacke, SuperPractice created guides, webinars, and interactive tools that provided immediate value to potential clients while showcasing the firm’s IP expertise. These assets served as powerful lead magnets and trust-building resources.
  5. Omnipresent Remarketing: SuperPractice implemented a sophisticated system to keep Rapacke Law Group at the forefront of potential clients’ minds with valuable, relevant IP law content throughout their decision-making process.
  6. Data-Driven Optimization: Using proprietary analytics, SuperPractice provided Rapacke Law Group with real-time insights into their pipeline and ROI, allowing for rapid, informed decision-making and continuous improvement of their marketing efforts.
  7. Next-Gen Web Platform Development: SuperPractice overhauled Rapacke Law Group’s online presence, creating a state-of-the-art website designed to convert visitors into leads and showcase the firm’s innovative approach to IP law.
  8. Comprehensive SEO Strategy: A tailored SEO approach was implemented, dramatically improving the firm’s search engine visibility for key IP law terms and establishing Rapacke Law Group as a digital authority in their field.

The Results: From Vision to Market Leadership

The partnership between Rapacke Law Group and SuperPractice yielded extraordinary results:

  • 1137% Increase in Revenue: A testament to the power of aligning innovative legal services with cutting-edge marketing.
  • 800 Monthly Leads: A consistent influx of high-quality potential clients.
  • 700% Increase in Opportunities: Dramatically expanded the firm’s potential for growth.
  • 501% Increase in Clients: Tangible proof of the effectiveness of the Superpractice Method™.

Beyond these impressive metrics, Rapacke Law Group achieved its vision of becoming a pioneering force in IP law, setting new standards for client service and firm growth in the digital age.

Rapacke Law Group
arapackelaw.com
Primary practice area
Intellectual Property
Growing with Superpractice since
September 2018
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