Login
Scale my law firm
Login
154 arrow right Scale My Law Firm
Get started
Login
Case Study

Palm Vascular Centers

How Vascular Surgeon Acquires High-Value Patients for $146 and Become Top Performer in Their MSO Group
934

Opportunities delivered

$146

Acquisition cost

4X

Geo reach expansion

Palm Vascular Centers, a group of independent vascular surgeons with multiple locations throughout South Florida, faced a daunting challenge. Not only were they grappling with the limitations of a referral-based growth model, but they were also competing against well-established, resource-rich hospital systems in their area. Despite their expertise in treating Peripheral Artery Disease (PAD) and other vascular conditions, they needed a game-changing strategy to level the playing field and capture market share.

The Problem: David vs. Goliath in the Digital Age

Palm Vascular encountered several critical challenges in their growth efforts:

  • Fierce competition from big hospital systems with larger marketing budgets
  • Limited visibility outside their established referral network
  • Difficulty reaching the large population of untreated PAD patients
  • Vulnerability to market shifts, with up to 74% of physicians now employed by hospitals or health systems
  • Need for a data-driven, cost-effective patient acquisition strategy to compete with larger entities

To thrive in this competitive landscape, Palm Vascular needed a revolutionary approach to patient acquisition that could expand their reach and establish them as the go-to providers for PAD treatment in South Florida, all while operating on a smaller budget than their hospital system competitors.

The Solution: Outsmarting Goliath with the Superpractice Method™

Recognizing the unique challenges faced by Palm Vascular, SuperPractice deployed its proprietary Superpractice Method™, tailored specifically for vascular surgery practices competing against larger hospital systems:

  1. Deployment of the SuperPractice Patient Acquisition System: A comprehensive, highly efficient system was implemented to identify, attract, qualify and convert high-value PAD patients, ensuring a steady stream of new patient opportunities at a fraction of the cost of traditional hospital marketing efforts.
  2. Next-Generation Website Redesign: SuperPractice completely overhauled Palm Vascular’s online presence, creating a state-of-the-art website designed to outperform those of larger hospital systems. The new site featured:
    • Intuitive navigation optimized for patient engagement
    • Mobile-responsive design for on-the-go access
    • Clear, compelling calls-to-action to drive conversions
    • Educational resources showcasing Palm Vascular’s expertise
    • Easy-to-use appointment scheduling functionality This modern, patient-centric website served as the cornerstone of Palm Vascular’s digital presence, often providing a superior user experience compared to the more complex, less focused websites of larger hospital systems.
  3. Creation of a Foundational Content Piece: SuperPractice developed “Overcoming PAD: The Must-Have Guide,” a comprehensive resource educating potential patients on risk factors, symptoms, and treatment options for PAD, positioning Palm Vascular as thought leaders in the field.
  4. Implementation of Targeted, High-ROI Paid Traffic Campaigns: Advanced paid traffic strategies were deployed across platforms like Facebook and Google, using sophisticated targeting to reach potential PAD patients more efficiently than broad-based hospital advertising.
  5. Dynamic Patient Journey Adaptation: The system, including the new website, was designed to adapt to each patient’s awareness state, from symptom-aware to diagnosis-ready, providing a more personalized experience than typically offered by large hospital systems.
  6. HIPAA-Compliant Symptom Screener: A custom screener was integrated into the new website, helping potential patients assess their PAD risk and seamlessly schedule screening appointments, offering a level of convenience often lacking in hospital settings.
  7. Data-Driven Optimization: Using healthcare-specific analytics and KPIs, SuperPractice provided Palm Vascular with real-time insights into their patient acquisition funnel and website performance, allowing for agile, data-driven decisions that larger, slower-moving hospital systems couldn’t match.

The Results: David Triumphs Over Goliath

The partnership between Palm Vascular and SuperPractice yielded remarkable results, allowing them to not only compete with but outperform larger hospital systems:

  • $146 Average Patient Acquisition Cost: Achieving a remarkably low cost per new high-value PAD patient, far more efficient than typical hospital marketing efforts.
  • 934+ New Patient Opportunities: A significant influx of potential patients, demonstrating the ability to capture market share from larger competitors.
  • Top-Performer: The new location became a top performer in their MSO group, proving the effectiveness of their strategy against bigger competitors.
  • Increased Market Share: Successfully attracted patients who might otherwise have gone to larger hospital systems, expanding Palm Vascular’s presence in the market.
Palm Vascular Centers
https://juliosanguily.com/
Growing with Superpractice since
Share this case study

Grow like Palm Vascular Centers.

While you wait, potential clients choose your competitors. Superpractice empowers you to seize opportunities now.

Guaranteed results
All plans month-to-month
Scale my law firm