How Vascular Surgeon Acquires High-Value Patients for $146 and Become Top Performer in Their MSO Group

Palm Vascular Centers, a group of independent vascular surgeons with multiple locations throughout South Florida, faced a daunting challenge. Not only were they grappling with the limitations of a referral-based growth model, but they were also competing against well-established, resource-rich hospital systems in their area. Despite their expertise in treating Peripheral Artery Disease (PAD) and other vascular conditions, they needed a game-changing strategy to level the playing field and capture market share.

The Problem: David vs. Goliath in the Digital Age

Palm Vascular encountered several critical challenges in their growth efforts:

• Fierce competition from big hospital systems with larger marketing budgets
• Limited visibility outside their established referral network
• Difficulty reaching the large population of untreated PAD patients
• Vulnerability to market shifts, with up to 74% of physicians now employed by hospitals or health systems
• Need for a data-driven, cost-effective patient acquisition strategy to compete with larger entities

To thrive in this competitive landscape, Palm Vascular needed a revolutionary approach to patient acquisition that could expand their reach and establish them as the go-to providers for PAD treatment in South Florida, all while operating on a smaller budget than their hospital system competitors.

The Solution: Outsmarting Goliath with the Superpractice™ Method

Recognizing the unique challenges faced by Palm Vascular, Superpractice deployed its proprietary Superpractice™ Method, tailored specifically for vascular surgery practices competing against larger hospital systems:

1. Deployment of the Superpractice Patient Acquisition System: A comprehensive, highly efficient system was implemented to identify, attract, qualify and convert high-value PAD patients, ensuring a steady stream of new patient opportunities at a fraction of the cost of traditional hospital marketing efforts.
2. Next-Generation Website Redesign: Superpractice completely overhauled Palm Vascular’s online presence, creating a state-of-the-art website designed to outperform those of larger hospital systems. The new site featured:
   • Intuitive navigation optimized for patient engagement
   • Mobile-responsive design for on-the-go access
   • Clear, compelling calls-to-action to drive conversions
   • Educational resources showcasing Palm Vascular’s expertise
   • Easy-to-use appointment scheduling functionality This modern, patient-centric website served as the cornerstone of Palm Vascular’s digital presence, often providing a superior user experience compared to the more complex, less focused websites of larger hospital systems.
3. Creation of a Foundational Content Piece: Superpractice developed “Overcoming PAD: The Must-Have Guide,” a comprehensive resource educating potential patients on risk factors, symptoms, and treatment options for PAD, positioning Palm Vascular as thought leaders in the field.
4. Implementation of Targeted, High-ROI Paid Traffic Campaigns: Advanced paid traffic strategies were deployed across platforms like Facebook and Google, using sophisticated targeting to reach potential PAD patients more efficiently than broad-based hospital advertising.
5. Dynamic Patient Journey Adaptation: The system, including the new website, was designed to adapt to each patient’s awareness state, from symptom-aware to diagnosis-ready, providing a more personalized experience than typically offered by large hospital systems.
6. HIPAA-Compliant Symptom Screener: A custom screener was integrated into the new website, helping potential patients assess their PAD risk and seamlessly schedule screening appointments, offering a level of convenience often lacking in hospital settings.
7. Data-Driven Optimization: Using healthcare-specific analytics and KPIs, Superpractice provided Palm Vascular with real-time insights into their patient acquisition funnel and website performance, allowing for agile, data-driven decisions that larger, slower-moving hospital systems couldn’t match.

The Results: David Triumphs Over Goliath

The partnership between Palm Vascular and Superpractice yielded remarkable results, allowing them to not only compete with but outperform larger hospital systems:

• $146 Average Patient Acquisition Cost: Achieving a remarkably low cost per new high-value PAD patient, far more efficient than typical hospital marketing efforts.
• 934+ New Patient Opportunities: A significant influx of potential patients, demonstrating the ability to capture market share from larger competitors.
• Top-Performer: The new location became a top performer in their MSO group, proving the effectiveness of their strategy against bigger competitors.
• Increased Market Share: Successfully attracted patients who might otherwise have gone to larger hospital systems, expanding Palm Vascular’s presence in the market.