Case Study

Gisondo Law

How Gisondo Law achieved a 242% increase in leads and dominated the regional market

242%

Increase in opportunities

175%

Increase in calls

At the heart of Gisondo Law's mission lies a commitment to redefining family law services, spearheaded by its managing partner, Grant J. Gisondo.

As a board-certified specialist in marital and family law, Gisondo brings unparalleled expertise and a deep commitment to excellence in every case handled by the firm. This prestigious certification, recognized by the Florida Bar, sets Gisondo Law apart in a crowded legal market, underscoring its dedication to the highest standards of legal knowledge, professionalism, and client care. Despite this distinguished position, Gisondo Law faced the universal challenge of reliably acquiring new clients in a competitive regional market. The firm’s reliance on referrals, while beneficial, limited its growth potential and market reach. Recognizing the need for a transformative approach to client acquisition and market dominance, Gisondo Law turned to SuperPractice for innovative, data-driven solutions.

The problem: Gisondo Law's quest for market dominance

The challenge Gisondo Law faced was twofold: developing a dependable client acquisition strategy beyond traditional referrals and establishing a commanding presence in a highly competitive legal market. The firm’s excellence in legal practice was not matched by its ability to attract and secure new clients consistently, hindering growth and limiting its ability to reach individuals in need of specialized legal services in marital and family law.

With the introduction and challenge sections updated to reflect Grant J. Gisondo’s credentials and the specific hurdles faced by Gisondo Law, we have a comprehensive foundation for the case study.

"Excellent advice about a difficult market. Very happy they are on my team!"

Grant J. Gisondo Tweet

The solution: Revolutionizing client acquisition with SuperPractice

The Solution: Revolutionizing Client Acquisition with SuperPractice

In facing the challenges of inconsistent client acquisition and an over-reliance on referrals, Gisondo Law turned to SuperPractice for a strategic overhaul, focusing primarily on dominating the regional market through targeted Google Ads campaigns. SuperPractice’s approach was twofold, emphasizing immediate market impact and long-term client acquisition stability.

Targeted Google Ads Campaigns: SuperPractice launched highly targeted Google Ads campaigns designed to capture high-intent clients within Gisondo Law’s regional market. By focusing on keywords and search terms directly related to Gisondo Law’s practice areas, SuperPractice was able to significantly increase the firm’s visibility to potential clients at the moment they were seeking legal assistance.
Dominating the Regional Market: The campaigns were not just about visibility; they were strategically designed to ensure Gisondo Law dominated its regional market. This involved continuous optimization of the ads to improve click-through rates and conversion, ensuring Gisondo Law stood out among competitors in the region.
Client Acquisition System: Beyond just running ads, SuperPractice implemented a client acquisition system tailored specifically to Gisondo Law’s needs. This system streamlined the process of converting leads from the Google Ads into consultations and clients, ensuring that the increased visibility translated into tangible growth. This bespoke system was pivotal in tracking the effectiveness of the advertising spend, optimizing the campaigns in real time, and ensuring a high return on investment.

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Gisondo Law

Primary practice area

Family Law

Growing with Superpractice since

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