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Case Study

Best Life Primary Care

Primary care practice acquires patients for just $36 and expands to a 2nd location with next-gen patient acquisition system
31%

Conversion rate

$36

Acquisition cost

When Best Life Primary Care first partnered with SuperPractice, they were a brand new practice with a vision to redefine personalized, accessible healthcare. Despite having experienced providers, they faced the challenge of establishing their presence in a competitive healthcare market dominated by a big hospital system and attracting their first patients.

The Problem: Building a Patient Base from Scratch

As a newly established primary care practice, Best Life Primary Care faced several critical challenges:

  • Zero online visibility, making it impossible for potential patients to discover them
  • No existing patient base or referral network to build upon
  • Lack of a system to generate initial patient leads and fill appointment slots
  • Need for a cost-effective strategy to attract patients and fuel growth from day one

To turn their vision into reality, Best Life Primary Care needed a revolutionary approach to patient acquisition that could quickly establish their presence and drive rapid, sustainable growth.

If you're like me and you have tried multiple "platinum partners” and have been disappointed over and over again, stop wasting your time and hire this company. The only one who has ever produced and done what they said they were going to do.

Dr. Rob McLaughlin

The Solution: Implementing The Superpractice Method™ for a New Primary Care Practice

Recognizing the unique challenges faced by a brand new practice, SuperPractice deployed its proprietary Superpractice Method™, tailored specifically for launching Best Life Primary Care:

  1. Rapid Deployment of Custom Patient Acquisition System: Within days, SuperPractice implemented a comprehensive system designed to attract and convert potential patients, ensuring a steady stream of appointments from the start.
  2. Creation of High-Value Patient Attracting Assets: SuperPractice developed a suite of interactive tools and resources specifically designed to attract and engage potential patients, including:
    • Medical Weight Loss Calculator
    • Hormone Replacement Therapy (HRT) Symptom Screener
    • Personalized Health Risk Assessments These tools not only provided immediate value to visitors but also positioned Best Life as experts in key areas of primary care.
  3. Next-Gen Website Launch: SuperPractice created a state-of-the-art website for Best Life Primary Care, optimized for patient engagement and conversion. The site showcased their unique approach to care, featured the interactive tools, and included easy appointment booking functionality.
  4. Application of the 7-11-4 Rule for New Practice Launch: SuperPractice created a multi-channel strategy to introduce Best Life to the community across 11 touchpoints in 4 different locations, providing 7 hours of valuable health-related content. This approach quickly established Best Life’s presence and expertise.
  5. Targeted Paid Traffic Campaigns: SuperPractice implemented advanced paid traffic strategies, ensuring that Best Life Primary Care appeared in front of the right audience at the right time. This targeted approach significantly reduced patient acquisition costs and quickly filled the practice’s appointment slots.
  6. Data-Driven Optimization for Patient Acquisition: Using healthcare-specific analytics, SuperPractice provided Best Life Primary Care with real-time insights into their patient acquisition funnel, allowing for continuous improvement and cost optimization from day one.

The Results: From New Practice to Thriving Healthcare Provider

The partnership between Best Life Primary Care and SuperPractice yielded remarkable results:

  • $36 Patient Acquisition Cost: Achieving a remarkably low cost per new patient from the outset.
  • Opening of a Second Location: Rapid growth allowing for expansion within [X] months.

These results represent not just quantitative growth, but a qualitative shift from an unknown new practice to a rapidly expanding primary care network, setting the stage for continued success.

Best Life Primary Care
bestlifedoctors.com
Growing with Superpractice since
June 2021
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