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Case Study

Access 365 Urgent Care

How an Urgent Care Center Generated 10,000+ Patient Opportunities to Fuel Multi-Location Growth
10,400

Opportunities delivered

$18

Acquisition cost

810

Reviews received

4X

Geo reach expansion

In the competitive landscape of urgent care services, Access 365 Urgent Care faced a common challenge: how to expand beyond their local success and scale their practice profitably. While they had established a strong presence within a 1-mile radius of their location, the path to broader market penetration and sustainable growth remained elusive.

The Problem: Breaking Through Local Boundaries

Despite their initial success, Access 365 Urgent Care encountered several obstacles:

  • Limited patient reach beyond their immediate 1-mile radius
  • Lack of a scalable system to efficiently attract patients from a wider area
  • Need for a cost-effective strategy to fuel expansion and open new locations

To achieve their growth ambitions, Access 365 needed a revolutionary approach to patient acquisition that could extend their reach without breaking the bank.

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The Solution: Implementing The Superpractice Method™ for Healthcare

Recognizing the untapped potential of Access 365 Urgent Care, SuperPractice deployed its proprietary Superpractice Method™, adapting it specifically for the healthcare sector:

  1. Rapid Deployment of Custom Patient Acquisition System: Within days, SuperPractice implemented a tailored system designed to capture and nurture potential patients from an expanded geographic area.
  2. Next-Gen Website Revamp: SuperPractice completely overhauled Access 365’s online presence, creating a state-of-the-art website optimized for patient engagement and conversion. The new site featured intuitive navigation, mobile responsiveness, and clear calls-to-action, significantly improving the digital patient experience.
  3. Comprehensive Local SEO Domination Strategy: A robust local SEO campaign was implemented to establish Access 365 as the dominant urgent care provider in their area. This strategy included:
    • Optimizing for local search terms and “near me” queries
    • Creating and optimizing Google My Business listings
    • Building local citations and backlinks
    • Implementing schema markup for rich snippets in search results This approach dramatically increased Access 365’s visibility for potential patients searching for urgent care services within a wide radius of their clinics.
  4. Geo-Targeted Expansion Strategy: SuperPractice implemented a sophisticated geographic targeting system that gradually expanded Access 365’s reach from 1 mile to 4 miles, tapping into a much larger patient base. This strategy was closely integrated with the local SEO efforts to ensure maximum visibility across the expanded service area.
  5. Data-Driven Optimization for Patient Acquisition: Using healthcare-specific analytics, SuperPractice provided Access 365 with real-time insights into their patient acquisition funnel, allowing for continuous improvement and cost optimization.
  6. Review Generation and Reputation Management: A systematic approach to gathering and showcasing patient reviews was implemented, resulting in 810 reviews that bolstered Access 365’s online reputation and patient trust. These reviews were prominently featured on the revamped website and in local search results, further enhancing their market position.

The Results: From Local Clinic to Expanding Healthcare Provider

The partnership between Access 365 Urgent Care and SuperPractice yielded remarkable results:

  • 10,400 New Patient Opportunities: A significant influx of potential patients, providing a solid foundation for growth.
  • $18 Patient Acquisition Cost: Far below the industry average, ensuring profitable expansion.
  • 4x Geographic Reach Expansion: From a 1-mile radius to a 4-mile radius, dramatically increasing the potential patient base.
  • 810 Positive Reviews: Enhancing credibility and attracting even more patients through social proof.
  • Opening of a Second Location: Tangible proof of the strategy’s success and scalability.

These results not only represented a quantitative improvement but also a qualitative shift in Access 365’s market position. The clinic transformed from a local healthcare provider to an expanding urgent care network, setting the stage for continued growth.

Access 365 Urgent Care
access365urgentcare.com
Growing with Superpractice since
September 2018
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