# Best law firm SEO companies

> Eight companies that sell SEO or AI search to law firms, scored on seven published criteria including pricing and terms.

**Disclosure.** Superpractice publishes this list, ranks itself on it with the same rubric as every other company, and competes with the other companies. Rankings are Superpractice’s opinion, based only on what each company says on its own current pages, with each source quoted and dated, not on hands-on testing. No company pays to appear. https://superpractice.com/comparison-methodology We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.

Checked 2026-11-07. Evidence date 2026-11-07. 214 citations, each linked to its source. Reviewed by the Superpractice team. Canonical page https://superpractice.com/best/best-law-firm-seo-companies.

SEO now means showing up in Google and in AI search. Superpractice ranks first on this list of the best law firm SEO companies, which it publishes. Grow Law and Rankings.io tie for second, less than a point behind, then Juris Digital. What separates them is how far each one traces its work to the clients you actually sign.

## The ranking

### 1. Superpractice

- **Best for.** A firm that wants weekly human-reviewed articles, AI answer tracking with monthly fixes and every client traced to the article or AI answer that brought them in, month to month.
- **Strength.** A strong pick if you want to see which articles sign clients. AI agents research and write each article, and a human editor reviews it before you do. In one growth system, every client is traced to the article, page or AI answer that brought them in. AI search is reported as retained clients and revenue, not just mentions. [44][45][4][3][15][12]
- **Limitation.** The entry Foundation plan includes no performance review. Authority adds one each quarter and Market Leader each month. Articles are yours on delivery, but platform access ends when you cancel, so export what you need first. [23][22][46]
- **Pricing posture.** Clear pricing yes, What’s included yes, No long contract yes. Published and month to month, with no contract or exit fee. Plans run $1,750, $3,500 and $5,000 a month for 4, 8 or 12 articles. [47][31][2]

### 2. Grow Law, tied for 2nd

- **Best for.** A firm of two to twenty attorneys that wants SEO starting prices up front, a monthly review it must attend and signed cases verified in its own CRM.
- **Strength.** A strong pick if you want starting prices and the review schedule before a sales call. SEO starting prices and content volumes are listed by tier, and monthly reviews are mandatory. Signed cases are checked in your CRM and tied back to spend. Its Growth Portal shows lead quality, signed cases and AI visibility in one place. [69][78][48][67][60][61]
- **Limitation.** Its AI search tracking runs a fixed set of 10 prompts per project. Some of its pages say the website, data and leads are yours only once the work is paid for. [53][64]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract yes. Starting prices only. The three plans start at $2,500, $3,500 and $5,000 a month, and the final price is set after a discovery call. There’s no setup fee or long-term contract, and you can cancel anytime. [69][70][78][73][76]

### 3. Rankings.io, tied for 2nd

- **Best for.** A personal injury firm that wants one legal-only agency for SEO, AI search and paid media, with monthly reviews and a quarterly business review.
- **Strength.** Clear ownership terms. Everything it makes is yours, from the domain and content to backlinks and CRM data, and it never runs campaigns from an account it controls. Its AI search work includes monthly tracking and correction of what AI engines say about you. [89][90][82]
- **Limitation.** Prices are set in a discovery call rather than published. Cost per case is spelled out in its Google Ads reporting, and for ChatGPT Ads it says case-level tracking isn’t available yet. [92][86][88]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract yes. Not published. Prices are set in a discovery call, and you can leave any month. [92][95]

### 4. Juris Digital

- **Best for.** A firm that wants a legal-only agency to report its AI search work stage by stage, from inquiry to signed matter, and can commit to 12 months.
- **Strength.** A strong pick if you want AI search measured all the way to signed matters. Its scorecard follows each stage separately, from being cited in AI answers to a signed matter. Signed cases and cost per signed case are its main measures, and reports show unmatched outcomes instead of crediting every case. [99][100][102]
- **Limitation.** It promises regular strategy reviews but doesn’t say how often. Its pages also don’t say who owns the ad accounts in its paid work. [107][105]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Only planning ranges, from $2,000 to $3,500 a month for a solo or new firm up to $25,000 to $100,000+ for a multi-office firm. You commit to 12 months and give 30 days’ written notice to cancel. [98][114][116]

### 5. Scorpion

- **Best for.** A firm that wants its website, search and ads from one company on one platform, and doesn’t need a published price.
- **Strength.** A fit if you care most about tying search to revenue. Scorpion connects your marketing to signed cases, with case value by source and cost per signed client. It works with Clio, Filevine and Lawmatics, so leads and intake stay linked. [122][134]
- **Limitation.** Its SEO product, Ranking AI, is described only in general terms. Its websites run on Scorpion’s own system, and after the contract you keep the content but not the system. Its pages don’t say how often you meet your team. [118][135][124][129]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Not published. Marketing technology and SEO usually carry a 12-month contract, while ads usually run month to month. [130][132][133]

### 6. FirmPilot

- **Best for.** A solo or small firm that wants AI to produce its SEO content and local SEO with little input, on a published flat fee and a 6- or 12-month agreement.
- **Strength.** A fit if you want AI to do the writing with little input from you. It creates blog posts, service pages, FAQs and local landing pages for your practice areas and cities. Flat monthly prices are published, and it checks competitors every 90 minutes. [148][136][137][149][158]
- **Limitation.** Its pages don’t describe a human editor checking each AI article before you see it. They also don’t say how AI citations are measured or who owns the content and data when you leave. [159][140][144]
- **Pricing posture.** Clear pricing yes, What’s included no, No long contract no. Published flat fees of $4,250, $6,900 and $9,250 a month, with no markup on ad spend. You sign for 6 months, or 12 for a discount. [149][152][156]

### 7. LawRank

- **Best for.** A personal injury, criminal defense or family law firm that wants SEO content written by attorneys and JDs, including for Spanish-speaking clients.
- **Strength.** The pick here if your clients search in Spanish. Both co-founders and 80% of its staff speak Spanish. Attorneys and JDs write or develop its content through an eight-step accuracy check, and it reports AI mentions, share of voice and sentiment monthly. [179][161][163]
- **Limitation.** Its AI search work is sold only with an active LawRank SEO plan. Its pages don’t describe tracing a signed client to its source, or say who owns the content it writes. [164][166][168]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Not published. SEO cost depends on your market and is set after a competitive analysis. Its SEO contract terms aren’t published either. [173][178]

### 8. LawLytics

- **Best for.** A solo or small firm that wants an AI website platform to plan and write its pages from $99 a month, and will review every page itself.
- **Strength.** Clear ownership terms for a do-it-yourself site. You own everything you submit, it assigns you its rights in AI text made for you, and you can export for 30 days after you leave. Every AI change shows as a redline before it goes live. [187][188][189][209]
- **Limitation.** It is a website platform, not an SEO service. Its own terms say it is not an SEO vendor, and you alone must review everything its AI writes before it goes live. [180][181][210]
- **Pricing posture.** Clear pricing yes, What’s included no, No long contract yes. Published and month to month. Starter is $99 a month and Growth $299, or $249 a month billed annually. Pro is open only to Legacy Members, and Elite isn’t open yet. [192][195][193][203][205][197]

## How this list was scored

Legal SEO agencies. For a law firm buying search and content, including showing up in AI answers, as its main way to win new clients. Best means the company that does the most complete SEO and AI search work and shows most clearly which signed clients it produced. Published prices and terms count too.

| Criterion | Weight |
|---|---|
| SEO and content | 27% |
| AI search visibility | 22% |
| Attribution | 14% |
| Data and asset ownership | 9% |
| Reporting | 9% |
| Strategy cadence | 9% |
| Pricing and terms | 10% |

**How these criteria are scored.** Scores not shown follow the general 0 to 4 rubric on the methodology page.

- **Data and asset ownership.** Top score 3.
  - **3.** The assets that leave with the firm are stated, with any conditions shown.
  - Level 4 asks for measurement tied to signed clients or revenue, which ownership can’t have.
- **Pricing and terms.** Top score 3.
  - **0.** No part is met. Not publishing prices or terms scores 0.
  - **1.** One of the three parts is met.
  - **2.** Two of the three parts are met.
  - **3.** All three parts are met.
  - Clear pricing. A published price for every standard plan.
  - What’s included. Setup fees, add-ons, overage and seat charges are stated, so a firm can work out its monthly cost.
  - No long contract. Month to month or cancel anytime, with no exit fee and no payment for the rest of a term.
  - Video production prices count only on the video list. A low price adds no points.

**Not on this list.**

- Intake and CRM software such as Lawmatics, Clio Grow and Smith.ai is not ranked. These tools handle the inquiries your marketing brings in, and none offers an SEO service.
- SMB Team and Crisp are not ranked because they mainly sell coaching programs, not SEO you buy as your main channel.
- Hennessey Digital and BluShark aren’t scored because we hadn’t reviewed their SEO pages by the evidence date.

## Scores against the published weights

| Rank | Provider | SEO and content | AI search visibility | Attribution | Data and asset ownership | Reporting | Strategy cadence | Pricing and terms |
|---|---|---|---|---|---|---|---|---|
| 1 | Superpractice | 4 [1][2][3][4][5][6][7][8] | 4 [9][10][11][12][13][14] | 4 [15][7][16][17] | 1 [18][19][20][21][22] | 4 [23][24][25] | 3 [26][27] | 3 [28][29][30][31][32][33][34][35][36][37][38][39][40][41][42][43] |
| 2 | Grow Law | 4 [48][49][50][51] | 4 [52][53][54][55][56][57][58][59] | 4 [60][61][62] | 3 [63][64] | 4 [65][66][67] | 3 [67][68] | 1 [69][70][71][72][73][74][75][76][77] |
| 3 | Rankings.io | 4 [79][80] | 4 [81][82][83][84][85] | 4 [86][87][88] | 3 [89][90][91] | 4 [86][87] | 3 [87] | 1 [92][93][94][95][96] |
| 4 | Juris Digital | 3 [97][98] | 4 [99] | 4 [100][101][102] | 2 [103][104][105] | 4 [106] | 2 [107] | 0 [108][109][110][111][112][113][114][115][116][117] |
| 5 | Scorpion | 2 [118] | 2 [119][120][121] | 4 [122][123] | 3 [124][125][126] | 4 [127][128] | Not disclosed [129] | 0 [130][131][132][133] |
| 6 | FirmPilot | 3 [136][137][138][139] | 2 [140] | 3 [141][142] | 1 [143][144] | 3 [145][146] | 2 [147][148] | 1 [149][150][151][152][153][154][155][156][157] |
| 7 | LawRank | 3 [160][161] | 3 [162][163][164] | 1 [165][166] | 1 [167][168] | 3 [169][170][171] | 2 [172][171] | 0 [173][174][175][176][177][178] |
| 8 | LawLytics | 1 [180][181][182][183] | 2 [184] | 1 [185][186] | 3 [187][188][189] | 2 [190] | Not disclosed [191] | 2 [192][193][194][195][196][197][198][199][200][201][202][203][204][205][206][207][208] |

## The best pick for each situation

### Superpractice

**Best for a firm that wants every article and AI answer traced to the clients it produced.** Every plan traces calls, forms, clients and revenue to each article and AI answer. You get 4 to 12 human-reviewed articles a month, up to 50 tracked AI prompts with monthly page fixes, and month-to-month terms. [7][15][2][10][13][47]

### Grow Law

**Best if you want an agency’s SEO starting prices up front and a monthly review.** You can read its three SEO starting prices and content volumes before a sales call. Monthly reviews are mandatory, and signed cases are checked in your CRM and tied back to spend. [78][48][67][60]

### Rankings.io

**Best for a personal injury firm that wants one legal-only agency for SEO, AI search and paid media.** Personal injury is its main specialty, and it works only with law firms. It runs SEO and AI search with monthly and quarterly reviews, and everything it makes is yours. [211][212][79][82][87][89]

### Juris Digital

**Best for a firm that wants an agency’s AI search work reported stage by stage to signed matters.** It works only in legal and tracks AI search in separate stages, from being cited to a signed matter. Signed cases and cost per signed case are its main measures, and unmatched outcomes stay visible. [213][99][100][102]

### LawRank

**Best if your clients search in Spanish.** Both co-founders and 80% of its staff speak Spanish, and it targets Spanish-speaking clients. The same team writes your SEO content and the content meant for AI answers. [179][214]

## How to choose

- **Decide whether you want a service that writes for you or a platform whose AI writes pages you review.** Both are on this list.
- **Ask how the company will show which signed clients came from search and AI answers.** Tracking that stops at calls and forms answers a different question.
- **Ask who writes the articles, who checks them before you see them and how many publish each month.**
- **Ask how AI search is measured, including how many prompts and which engines.** Then ask whether results come as mentions or as clients and revenue.
- **Read the term, the notice period and what leaves with you before you compare prices.**
- **If content volume matters more to you than tracking, reweight the scores with the score sheet.** Every number links to its source.

## Who should not choose Superpractice

- You want attorneys or JDs writing every article by hand. Superpractice’s AI agents write each one, and a human editor reviews it before you do.
- You want a crew to film you on a shoot day alongside your SEO. Superpractice makes video ads with your AI avatar instead, with no shoot.
- You want a do-it-yourself website platform under $100 a month and will write and review the pages yourself.
- You want Spanish-language SEO or multilingual pages offered as a stated service.
- You want your SEO company to coach your intake team or advise on running the firm.

## What should you ask any provider?

- **Who writes the content, and who reviews it before I see it?** Ask for the process in writing. Some companies here use attorney or JD writers. Others use AI with a human editor, or AI that you must review yourself before anything goes live.
- **How will I know which signed clients came from SEO or AI answers?** Ask whether tracking reaches the signed case or stops at calls and leads, and whether it needs your CRM connected. Several companies here trace work to signed cases, and others stop at call tracking.
- **How is AI search visibility measured?** Ask how many prompts and which engines are tracked, and how often. Methods here range from a fixed 10 prompts to up to 50, and from monthly mention counts to retained clients and revenue.
- **What do I own, and what leaves with me?** Ask about the website, content and data, and get the answer in the contract. Where a company publishes this, its entry says so.
- **What is the term, and how do I cancel?** Terms here run from month to month to 12 months. Ask for the notice period and any minimum term in writing, and what happens to the work if you leave early.
- **How often will I meet the people doing the work?** Stated schedules here range from monthly and quarterly reviews to none at all. Ask who attends, what the review covers and what you need to bring.

## How we made this page

- The weights were set before any company was scored. Pricing and terms was added after the first ranking, and every company was scored again.
- Superpractice publishes this list and ranks first at 89, less than a point ahead of Grow Law and Rankings.io at 88. Pricing and terms moved it there. Its lowest score is 1, on ownership.
- Built only from each company’s public pages as of November 7, 2026, with the same rubric for every company. We didn’t test any service, and Superpractice has no customer, partner or affiliate relationship with any company here.
- Ownership and meeting schedules can’t be measured in signed clients, so 3 is the top score on those two for everyone, Superpractice included.
- If a company is silent on a criterion, it is marked not disclosed and left out of its total. Pricing and terms is the exception, where silence scores 0.
- Pricing and terms is 10% of the score. It checks for full published prices, every extra charge stated and month-to-month terms with no exit fee, never a low price. Superpractice publishes its own prices and gains from it.
- Grow Law and Rankings.io score the same on every criterion and tie for second at 88, listed alphabetically. On a tie, the publisher takes the lower rank.
- LawLytics is a website platform, and its own terms say it is not an SEO vendor. It is listed because firms shop it for search.
- Results companies report about themselves, and third-party reviews, are not shown. Where a company’s pages disagree, the entry notes it or leaves the point out.
- Services, prices and terms change, so confirm the details with each company. Corrections go to hello@superpractice.com.
- Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

## Change log

- 2026-11-07. First draft for review.
- 2026-11-08. Scores now match our other ranked lists wherever the same sources apply. Rankings.io attribution rises from 3 to 4, the score its cost per case and revenue reporting get on the practice lists, so it now ties Grow Law at 81. LawRank attribution falls from 2 to 1, since it tracks calls on one channel only, so FirmPilot moves to sixth and LawRank to seventh. LawLytics AI search visibility rises from 1 to 2, matching the AI list. Superpractice stays first at 93. Added Superpractice’s one-system design.
- 2026-11-08. Re-scored Superpractice against its docs and terms. Ownership falls from 2 to 1, because its terms keep the articles and other content it makes as its property and end the license on cancellation. Only the firm’s own data stays the firm’s. Superpractice still ranks first, now at 90.
- 2026-11-08. Added Pricing and terms at 10% and rescored the list with the shared weights. Grow Law and Rankings.io rise to a tie for second, and Juris Digital falls to fourth.
- 2026-11-09. Re-read the SEO and AI search pages of Superpractice, Rankings.io and Grow Law. Rankings.io and Grow Law rise from 3 to 4 on SEO and content and on AI search visibility, because their own pages tie that work to signed cases. Superpractice stays at 4 on both. Grow Law and Rankings.io now tie for first at 88. Superpractice drops to third at 86.
- 2026-11-09. Superpractice now includes lead and contact import on every Managed Ads plan, so its pricing and terms score rose from 2 to 3. It moves from third to first at 89, and Grow Law and Rankings.io tie for second at 88. Its entry now says articles are yours on delivery, as its November 9 terms state.

## Cite this list

> Superpractice team. Best law firm SEO companies (2026). Last checked November 7, 2026. https://superpractice.com/best/best-law-firm-seo-companies

## Sources

1. The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles. “Foundation — $1,750/mo” https://superpractice.com/pricing.md (checked 2026-11-09)
2. The SEO + AI Search Foundation plan includes 4 done-for-you, human-reviewed SEO articles each month; Authority 8 and Market Leader 12. “4 done-for-you, human-reviewed SEO articles each month” https://superpractice.com/pricing.md (checked 2026-11-07)
3. A human editor reviews each AI-produced article for quality, accuracy, structure and firm voice before the firm’s final review. “A human editor then reviews the work for quality, accuracy, structure, and firm voice before we send it to your firm for final review.” https://superpractice.com/pricing.md (checked 2026-11-07)
4. Superpractice’s SEO Content Agent researches, writes, fact-checks and publishes articles built to rank. “An agent that researches, writes, fact-checks, and publishes articles built to rank.” https://superpractice.com/features/seo-content-agent.md (checked 2026-11-07)
5. Superpractice states its agents run eleven steps before an article is published. “Superpractice agents run eleven steps before an article earns the publish button.” https://superpractice.com/features/seo-content-agent.md (checked 2026-11-07)
6. Every SEO + AI Search plan includes done-for-you, human-reviewed articles, Google Business Profile work, social posts from every article, revenue attribution and full platform access. “Every plan includes done-for-you, human-reviewed articles, Google Business Profile work, social posts from every article, revenue attribution, and full platform access.” https://superpractice.com/pricing.md (checked 2026-11-07)
7. Every SEO + AI Search plan includes article-level call, form, client and revenue attribution. “| Article-level call, form, client, and revenue attribution | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
8. Every SEO + AI Search plan includes Google Business Profile optimization, map-grid rankings and a Business Profile post from every article. “Rank higher on Google Maps: Business Profile optimization, map-grid rankings, and a post from every article” https://superpractice.com/pricing.md (checked 2026-11-07)
9. SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads. “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages” https://superpractice.com/pricing.md (checked 2026-11-07)
10. Every SEO + AI Search plan tracks up to 50 AI-search prompts. “| Tracked AI-search prompts | Up to 50 | Up to 50 | Up to 50 |” https://superpractice.com/pricing.md (checked 2026-11-07)
11. AI visibility is measured with repeated-sample mention-rate measurement on every plan. “| Repeated-sample mention-rate measurement | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
12. Every SEO + AI Search plan reports AI-attributed visits, retained clients, conversion rate and revenue. “| AI-attributed visits, retained clients, conversion rate, and revenue | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
13. Every SEO + AI Search plan includes monthly done-for-you fixes to the firm’s pages for AI answers. “| Done-for-you fixes to your pages for AI answers | Monthly | Monthly | Monthly |” https://superpractice.com/pricing.md (checked 2026-11-07)
14. Every SEO + AI Search plan reports named, cited or absent results by prompt and AI engine. “| Named, cited, or absent results by prompt and AI engine | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
15. SEO + AI Search plans attribute every client to the article, page or AI answer that brought them in. “Every client attributed to the article, page, or AI answer that brought them in” https://superpractice.com/pricing.md (checked 2026-11-07)
16. Every signed client is traced back to the original source. “Every signed client, traced back to the original source” https://superpractice.com/features/attribution.md (checked 2026-11-07)
17. Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area. “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
18. Under the Terms, the firm keeps ownership of its own data. “Customer retains its ownership rights in Customer Data” https://superpractice.com/terms (checked 2026-11-09)
19. Superpractice’s Terms say the work it creates, including landing pages, ads, ad creatives, marketing copy and images, remains Superpractice’s property. Websites built under a Website plan and SEO articles are the exceptions. The firm’s own data is excluded. “remain the sole property of Superpractice, except that ownership of Website Deliverables (as defined in Appendix B) passes to you on the Ownership Date” https://superpractice.com/terms (checked 2026-11-09)
20. Under the Terms, the firm’s license to use that work ends if it cancels, unless Appendix B or a signed agreement grants one after termination. “your license to use the Work Product automatically terminates” https://superpractice.com/terms (checked 2026-11-09)
21. Landing pages, ad creative, ad copy, images and tracking numbers made under Managed Ads plans stay Superpractice’s property in every case. “Landing pages, ad creative, ad copy, images, and tracking numbers created under Managed Ads plans remain Superpractice's property in all cases.” https://superpractice.com/terms (checked 2026-11-09)
22. Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first. “Articles we deliver are yours, and the ones published on your site stay there.” https://superpractice.com/pricing.md (checked 2026-11-09)
23. Performance reviews are quarterly on Authority and monthly on Market Leader; none is listed for Foundation. “| Performance review | — | Quarterly | Monthly |” https://superpractice.com/pricing.md (checked 2026-11-07)
24. Every SEO + AI Search plan reports article rankings, clicks, impressions, click-through rate and position changes. “| Article rankings, clicks, impressions, CTR, and position changes | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
25. Superpractice states it shows which clients each SEO and AI search effort brought in, from the first click or call to the signed case. “Then we show exactly which clients each of those brought in, from the first click or call to the signed case.” https://superpractice.com/pricing.md (checked 2026-11-07)
26. Market Leader includes a dedicated editorial strategist with a monthly performance review. “Dedicated editorial strategist with a monthly performance review” https://superpractice.com/pricing.md (checked 2026-11-07)
27. Authority includes a quarterly performance review. “Quarterly performance review” https://superpractice.com/pricing.md (checked 2026-11-07)
28. Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately. “Scale is $4,000/month plus 10% of ad spend over $10k.” https://superpractice.com/pricing.md (checked 2026-11-07)
29. Managed Ads plans are sized by managed ad spend, up to $3,000 a month on Launch, $3,000 to $10,000 on Momentum and $10,000 and above on Scale. “| Managed ad spend | Up to $3,000/mo | $3,000–$10,000/mo | $10,000+/mo |” https://superpractice.com/pricing.md (checked 2026-11-07)
30. Website plans are Presence at $500, Authority at $1,000 and Market Leader at $1,500 a month. “Presence — $500/mo ... Authority — $1,000/mo (Most popular) ... Market Leader — $1,500/mo” https://superpractice.com/pricing.md (checked 2026-11-07)
31. SEO + AI Search plans are $1,750 (Foundation), $3,500 (Authority) and $5,000 (Market Leader) a month. “Authority — $3,500/mo ... Market Leader — $5,000/mo” https://superpractice.com/pricing.md (checked 2026-11-07)
32. The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each. “| Starter | $250/mo | 100 minutes | $2.00/min |” https://superpractice.com/pricing.md (checked 2026-11-09)
33. The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute). “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |” https://superpractice.com/pricing.md (checked 2026-11-07)
34. The Platform on its own has no platform fee or monthly minimum; the firm pays for the work the AI does. “There is no platform fee or monthly minimum; you pay for the work the AI does, nothing else.” https://superpractice.com/pricing.md (checked 2026-11-07)
35. AI Avatars video credits on the Platform are 10 cents each, capped at $100 a month unless the firm sets its own limit. “| AI Avatars video credits | 10¢ each, up to $100 a month unless you set your own limit |” https://superpractice.com/pricing.md (checked 2026-11-07)
36. Lead and contact import is included on all three Managed Ads plans. “| Lead and contact import | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-09)
37. Superpractice imports a firm’s existing leads and contacts at no extra cost. “We also import your existing leads and contacts at no extra cost.” https://superpractice.com/pricing.md (checked 2026-11-09)
38. The website build is included in the monthly plan with no separate upfront build fee. “Included. We design, build, optimize, and publish your site as part of the monthly plan with no separate upfront build fee.” https://superpractice.com/pricing.md (checked 2026-11-07)
39. AI credits past a plan’s included amount cost 10¢ each for the first 10,000 a month and 5¢ each after that. “| AI credits, first 10,000 each month | 10¢ each |” https://superpractice.com/pricing.md (checked 2026-11-07)
40. Superpractice does not charge per seat; seats are unlimited for every partner, attorney and staff member. “No. Seats are unlimited: add every partner, attorney, and staff member.” https://superpractice.com/pricing.md (checked 2026-11-07)
41. Superpractice says there is no annual contract, exit fee or minimum term, and a firm can cancel anytime. “There is no annual contract, exit fee, or minimum term. You can cancel anytime” https://superpractice.com/pricing.md (checked 2026-11-09)
42. Under the Terms, marketing plans renew month to month until the firm cancels. “renews automatically on a month-to-month basis unless terminated” https://superpractice.com/terms (checked 2026-11-09)
43. Under the Terms, no minimum term or early termination fee applies unless a signed order form states one. A cancellation takes effect at the end of the billing cycle. “no minimum term or early termination fee applies, and your cancellation takes effect at the end of the billing cycle in which Superpractice receives your notice” https://superpractice.com/terms (checked 2026-11-09)
44. Superpractice describes itself as one client acquisition operating system, run by AI and experts. “One client acquisition operating system, run by AI and experts.” https://superpractice.com/index.md (checked 2026-11-08)
45. Every SEO + AI Search plan includes done-for-you, human-reviewed articles, Google Business Profile work, social posts from every article, revenue attribution and platform access. “Every plan includes done-for-you, human-reviewed articles, Google Business Profile work, social posts from every article, revenue attribution, and full platform access.” https://superpractice.com/pricing.md (checked 2026-11-07)
46. Under the Terms, articles written under an SEO + AI Search plan are the firm’s when delivered, and stay the firm’s after service ends. “Articles delivered to you remain yours after your Services end, including those published on your website.” https://superpractice.com/terms (checked 2026-11-09)
47. SEO + AI Search plans have no annual contract or exit fee and can be cancelled anytime. “There is no annual contract or exit fee, and you can cancel anytime.” https://superpractice.com/pricing.md (checked 2026-11-07)
48. Grow Law’s SEO plans include on-site and off-site SEO, keyword research, technical SEO, link building and content creation. “Our SEO growth plans include on-site and off-site SEO, keyword research, Google Analytics setup, title and meta tag optimization, technical SEO, link building, content creation, and more.” https://growlaw.co/pricing-seo (checked 2026-11-07)
49. Grow Law states it tracks calls, leads and revenue every month for its local SEO work and refines what is working. “Every month, we track calls, leads, and revenue, then refine what's working to maximize your returns from our law firm SEO services.” https://growlaw.co/law-firm-local-seo (checked 2026-11-07)
50. On its local SEO page Grow Law states the firm connects its CRM to confirm which leads signed. “Connect your CRM to confirm which leads signed.” https://growlaw.co/law-firm-local-seo (checked 2026-11-07)
51. On its law firm SEO page Grow Law states its Growth Portal connects each lead to the campaign and keyword that produced it. “connects each lead to the campaign and keyword that produced it” https://growlaw.co/law-firm-seo (checked 2026-11-09)
52. Grow Law offers generative engine optimization (GEO) aimed at visibility and citation in ChatGPT, AI Overviews, Gemini and Perplexity. “GEO for law firms improves how AI platforms like ChatGPT, AI Overviews, Gemini, and Perplexity discover and cite your law practice.” https://growlaw.co/generative-engine-optimization (checked 2026-11-07)
53. Grow Law states its GEO tracking uses a fixed set of 10 practice-area prompts per project, rerun monthly and reported per platform. “Each project gets a fixed set of 10 practice-area prompts, built around the firm’s services, city and state.” https://growlaw.co/generative-engine-optimization (checked 2026-11-07)
54. Grow Law states its GEO measurement tracks AI-referral sessions, assisted conversions, calls and forms from tagged landing paths and related CRM outcomes, where platforms make it detectable. “Where platforms make it detectable, we track your AI-referral sessions, assisted conversions, and calls or form submissions from tagged landing paths, along with related CRM outcomes.” https://growlaw.co/generative-engine-optimization (checked 2026-11-09)
55. Grow Law states its personal injury GEO connects AI-driven visibility to qualified leads and signed cases where attribution allows. “Where attribution allows, we connect AI-driven visibility to qualified leads and signed cases, beyond just visibility metrics alone.” https://growlaw.co/geo-for-personal-injury-lawyers (checked 2026-11-09)
56. Grow Law states its family law GEO connects consultation requests and retained matters back to AI-referral traffic. “Consultation requests and retained matters connected back to AI-referral traffic.” https://growlaw.co/geo-for-family-lawyers (checked 2026-11-09)
57. Grow Law states its immigration GEO tracks consultations and signed cases back to their intake source where that information is available. “We track consultations and signed cases back to their intake source (where that information is available). This connects visibility work to actual client activity” https://growlaw.co/geo-for-immigration-lawyers (checked 2026-11-09)
58. Grow Law states its criminal defense GEO tracks leads or signed cases connected to AI-referral traffic where attribution allows. “Where attribution allows, we track leads or signed cases connected to AI-referral traffic, reported transparently when attribution isn’t available.” https://growlaw.co/geo-for-criminal-defense-lawyers (checked 2026-11-09)
59. Grow Law states its employment law GEO maps AI-driven traffic to qualified inquiries and retained cases where the firm’s intake system allows. “Wherever your intake system allows, we map AI-driven traffic directly to qualified employment law inquiries and retained cases.” https://growlaw.co/geo-for-employment-lawyers (checked 2026-11-09)
60. Grow Law states signed cases are verified in the client’s CRM and tied back to spend. “Signed cases are verified in your CRM and tied back to spend.” https://growlaw.co/ (checked 2026-11-07)
61. Grow Law offers a proprietary Growth Portal (portal.growlaw.co) showing lead quality, signed cases, cost and AI visibility. “Our Proprietary Growth Portal is one live view of lead quality, signed cases, cost, and AI visibility.” https://growlaw.co/ (checked 2026-11-07)
62. Grow Law’s PPC plans include automated lead tracking with CallRail call tracking. “Automated Lead Tracking (Including $100 for CallRail Call Tracking)” https://growlaw.co/pricing-ppc (checked 2026-11-07)
63. Grow Law states clients own their website, content, ad accounts and data from day one. “Your website, content, ad accounts, and all data belong to you from day one.” https://growlaw.co/ (checked 2026-11-07)
64. Some Grow Law pages qualify ownership as applying once work is paid for. “Your website, data, and leads are all yours once paid for.” https://growlaw.co/attorney-lead-generation (checked 2026-11-07)
65. Between monthly reviews, clients log in to the Growth Portal for qualified leads per channel, cost per lead, opportunity value and ROI, updated in real time. “Between monthly review meetings, log in to the Growth Portal to see your qualified leads per channel, cost per lead, opportunity value, and ROI.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
66. The Growth Portal shows leads, spend, ROI and projected revenue live. “Log in to our Growth Portal anytime and see your leads, spend, ROI, and projected revenue, live.” https://growlaw.co/attorney-lead-generation (checked 2026-11-07)
67. Grow Law states monthly performance review sessions are mandatory for clients. “Our monthly performance reviews are mandatory because we can’t do our jobs without your input.” https://growlaw.co/pricing-seo (checked 2026-11-07)
68. PPC plans set performance review sessions with a senior PPC strategist at quarterly, monthly or on-demand cadence depending on tier. “Performance Review Session with Senior-Level PPC Strategist” https://growlaw.co/pricing-ppc (checked 2026-11-07)
69. Grow Law says the prices shown for its SEO packages are starting points. “The prices shown for each SEO package are starting points.” https://growlaw.co/pricing-seo (checked 2026-11-08)
70. Grow Law finalizes exact SEO scope and pricing after a discovery call. “the exact scope and pricing are only finalized after your Discovery Call” https://growlaw.co/pricing-seo (checked 2026-11-08)
71. Grow Law says PPC cost depends on the firm’s market, practice area and campaign scope. “The cost of PPC for lawyers depends on your market, practice area, and campaign scope.” https://growlaw.co/law-firm-ppc (checked 2026-11-08)
72. Grow Law’s pricing page lists every plan, including PPC, website design and the All-Access Pass, as a "From" price. “From $1,450/mo includes PPC Campaign Setup” https://growlaw.co/pricing (checked 2026-11-08)
73. Grow Law states it charges no setup fee and clients can cancel anytime. “$0 setup. Cancel anytime.” https://growlaw.co/ (checked 2026-11-07)
74. Grow Law states PPC ad spend is separate from its fee and is billed directly to the client’s own Google Ads account. “Ad spend is separate, billed directly to your own Google Ads account, and controlled entirely by you.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
75. Grow Law states it has no long-term contracts and operates month-to-month. “No Long-Term Contracts We operate month-to-month.” https://growlaw.co/personal-injury-lawyer-seo (checked 2026-11-08)
76. Grow Law states there are no long-term contracts holding a firm in place, and describes its engagements as month-to-month. “Your leads, content, website, and data are 100% yours. No long-term contracts holding you in place.” https://growlaw.co/criminal-defense-lawyer-seo (checked 2026-11-07)
77. Grow Law publishes no exit fee, early termination fee or payment of a remaining term, and no minimum term for its services. Not publicly disclosed on the pages checked. https://growlaw.co/terms-of-use (checked 2026-11-08)
78. Grow Law’s SEO growth plans start at $2,500 (Steady Growth), $3,500 (Faster) and $5,000 (Full Speed) a month. “From $2,500/mo* ... From $3,500/mo* ... From $5,000/mo*” https://growlaw.co/pricing-seo (checked 2026-11-07)
79. Rankings.io's law firm SEO service covers content, link building, on-site SEO and local SEO. “STEP 01 Content ... STEP 02 Linking Building ... STEP 03 On-site SEO ... STEP 04 Local SEO” https://rankings.io/services/law-firm-seo/ (checked 2026-11-07)
80. Rankings.io states it measures the success of its law firm SEO work in signed cases and revenue, not traffic or impressions. “We measure success in signed cases and revenue, not traffic or impressions, and the engagement stays month-to-month.” https://rankings.io/services/law-firm-seo/ (checked 2026-11-09)
81. Rankings.io offers an AI SEO / GEO service aimed at earning citations in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. “Generative engine optimization (GEO) for law firms is how a law firm earns citations and recommendations in AI answers from ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews.” https://rankings.io/services/ai-seo/ (checked 2026-11-07)
82. Rankings.io states its AI visibility service includes an AI visibility analysis, content structured for AI answers, entity and profile work, and monthly tracking and correction. “We track how often and how accurately AI engines name your firm, correct misinformation when it appears, and adapt as the platforms change.” https://rankings.io/services/ai-seo/ (checked 2026-11-07)
83. Rankings.io states the AI visibility tracking it runs is reported monthly, tied to inquiries and signed cases. “You see the movement in monthly reporting tied to inquiries and signed cases, not impressions.” https://rankings.io/services/ai-seo/ (checked 2026-11-09)
84. Rankings.io states it benchmarks a firm’s AI visibility at the start and reports movement monthly, tied to inquiries and signed cases. “We benchmark that visibility at the start, then report movement monthly, tied to inquiries and signed cases.” https://rankings.io/services/ai-seo/ (checked 2026-11-09)
85. Rankings.io states it measures its AI search work in signed cases and revenue, not impressions. “We measure the work in signed cases and revenue, not impressions, and the engagement stays month-to-month.” https://rankings.io/services/ai-seo/ (checked 2026-11-09)
86. Rankings.io states its Google Ads reporting includes call tracking and cost per case. “Every month, you see what your spend produced: calls, form fills, qualified inquiries, and cost per case. Transparent call tracking shows which campaigns drive cases” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
87. Rankings.io states clients receive monthly performance reviews and quarterly business reviews, with reporting tied to revenue and signed cases. “You also get monthly performance reviews and quarterly business reviews. ... Reporting is tied to the metrics that actually matter, revenue and signed cases” https://rankings.io/faq/ (checked 2026-11-07)
88. For ChatGPT Ads, Rankings.io states case-level attribution is not yet available and it reports leads via conversion tracking and UTMs. “Case-level attribution isn't available yet, and we will not forecast results on a channel this new.” https://rankings.io/services/chatgpt-ads/ (checked 2026-11-07)
89. Rankings.io states the client owns all assets it produces, including domain, code, content, backlinks, creative, analytics and CRM data. “You do. Every asset we produce is yours: domain, code, content, backlinks, creative, analytics, CRM data.” https://rankings.io/faq/ (checked 2026-11-07)
90. Rankings.io states clients own their Google Ads, LSA and social ad accounts and that it does not run campaigns from accounts it controls. “We never run your campaigns from an account we control, so if you ever leave, everything goes with you.” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
91. Rankings.io states it does not use proprietary platforms that clients cannot leave with, and builds sites on WordPress. “No hostage situations, no clawbacks, no proprietary platforms you can't leave with.” https://rankings.io/faq/ (checked 2026-11-07)
92. Rankings.io does not publish service pricing and states it builds pricing in a discovery call. Not publicly disclosed on the pages checked. https://rankings.io/services/personal-injury-lawyer-marketing/ (checked 2026-11-07)
93. Rankings.io publishes no fee for any service and no setup or onboarding fee. Not publicly disclosed on the pages checked. https://rankings.io/faq/ (checked 2026-11-08)
94. Asked what the contract term is, Rankings.io’s FAQ answers month-to-month. “What's the contract term? Month-to-month. No handcuffs.” https://rankings.io/faq/ (checked 2026-11-08)
95. Rankings.io states engagements are month-to-month with no long-term contracts. “Month-to-month. No handcuffs. We have to earn our keep every month.” https://rankings.io/faq/ (checked 2026-11-07)
96. Rankings.io publishes no exit fee, early termination fee, cancellation fee or payment of a remaining term, and no client terms of service. Not publicly disclosed on the pages checked. https://rankings.io/legal/ (checked 2026-11-08)
97. Juris Digital’s SEO covers practice area pages, keyword research, local SEO, technical SEO, content strategy and link acquisition. “Practice area page optimization, legal keyword research, local SEO and Google Maps ranking, technical SEO, content strategy, and authority building through link acquisition.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
98. Juris Digital publishes planning ranges for SEO retainers, from $2,000 to $3,500 a month for a solo or startup foundation up to $25,000 to $100,000+ for a multi-office firm. “Planning estimates range from $2,000–$3,500 per month for a focused solo or startup foundation to $25,000–$100,000+ per month for a multi-office firm.” https://jurisdigital.com/services/law-firm-seo/ (checked 2026-11-07)
99. Juris Digital sells Generative Engine Optimization aimed at citations when people ask AI search tools which lawyer to hire, with visibility, referrals, inquiries and signed matters reported as separate stages. “Generative Engine Optimization. Earn citations when people ask AI search tools which lawyer they should hire.” https://jurisdigital.com/services/geo/ (checked 2026-11-07)
100. Juris Digital’s primary outcome metrics are qualified inquiries, signed cases and cost per signed case. “Primary Outcome Metric: Qualified legal inquiries, signed cases, and Cost Per Signed Case (CPSC)” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
101. Where identifiers, consent and intake records support it, offline conversion reporting connects an ad click to a later qualified inquiry or signed matter. “Where identifiers, consent and intake records support it, offline conversion reporting can connect an ad click to a later qualified inquiry or signed matter.” https://jurisdigital.com/services/google-ads-for-law-firms/ (checked 2026-11-07)
102. Juris Digital states its reports show unmatched and unknown outcomes rather than assigning every matter to an ad. “the report will show unmatched and unknown outcomes instead of assigning every matter to an ad.” https://jurisdigital.com/guides/paid-media-buyers-guide/ (checked 2026-11-07)
103. JurisPage clients own their site, content and all IP Juris Digital creates. “You own your site, your content, and all IP we create, always.” https://jurisdigital.com/services/jurispage/ (checked 2026-11-07)
104. JurisLingo translations are stored in the firm’s WordPress database and stay with the firm on cancellation. “Translations are stored in your WordPress database, so every translated page, URL and edit stays live and yours.” https://jurisdigital.com/jurislingo/ (checked 2026-11-07)
105. Juris Digital’s pages do not state who owns the Google Ads or other advertising accounts in its own paid media engagements. Not publicly disclosed on the pages checked. https://jurisdigital.com/ (checked 2026-11-07)
106. Monthly reporting tracks leads, cases, revenue attribution, rankings and organic traffic. “Monthly reporting tracks leads, cases, revenue attribution, rankings, and organic traffic.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
107. JurisOS includes a standing cadence of strategic reviews with the Marketing Executive. “A standing cadence of real strategic reviews with your Marketing Executive” https://jurisdigital.com/services/jurisos/ (checked 2026-11-07)
108. JurisPage is priced at $2,000 to $4,000 a month. “Start-up law firm marketing (JurisPage): $2,000 to $4,000 per month.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
109. Established-firm marketing (Ascend) is priced at $5,000 to $50,000+ a month. “Established law firm marketing (Ascend): $5,000 to $50,000+ per month.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
110. Website design is priced at $10,000 to $50,000 per project. “Website design: $10,000 to $50,000 per project depending on firm size and scope.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
111. The published PPC management fee is 20% of ad spend plus a setup fee based on the work required. “Our published PPC management fee is 20% of ad spend, plus a setup fee based on the work required.” https://jurisdigital.com/services/ppc-law-firms/ (checked 2026-11-07)
112. PPC management requires a minimum monthly ad spend of $3,000. “PPC management: Management fee plus a minimum monthly ad spend of $3,000.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
113. Juris Digital scopes platform spend, management, creative, destination work and measurement separately and publishes no paid social price. “We scope platform spend, management, creative production, destination work and measurement separately so you can see the commitment.” https://jurisdigital.com/services/paid-social-advertising-law-firms/ (checked 2026-11-08)
114. Juris Digital’s homepage asks firms to sign a basic agreement committing to a 12-month campaign. “we ask that the firms we work with sign a basic agreement committing to a 12-month campaign.” https://jurisdigital.com/ (checked 2026-11-07)
115. The JurisPage engagement is 24 months, which Juris Digital states is what allows it to skip the upfront setup fee. “24 months. That term is what makes it possible to skip the upfront setup fee” https://jurisdigital.com/services/jurispage/ (checked 2026-11-07)
116. Juris Digital’s terms require thirty days’ written notice before the beginning of a month to cancel, and cancellation is not effective before the minimum term ends. “Termination requires a thirty (30) day notice before the beginning of a month to cancel or pause for that month.” https://jurisdigital.com/terms-and-conditions/ (checked 2026-11-07)
117. PPC management is offered without a long-term contract. “PPC management is offered without a long-term contract.” https://jurisdigital.com/services/ppc-law-firms/ (checked 2026-11-07)
118. Scorpion’s SEO offering is an AI-powered product named Ranking AI, focused on the local keywords it says bring the most revenue. “Our AI-powered SEO solution, Ranking AI, helps you own your local market by focusing on the keywords that will bring your business the most revenue.” https://www.scorpion.co/marketing-solutions/seo/ (checked 2026-11-07)
119. Scorpion’s law firm page leads with AI search, and lists AI search presence and recommendations among the metrics it says it delivers. “Your next client is asking AI who to hire. Is your firm the answer?” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
120. Scorpion names ChatGPT, Perplexity and Google AI Overviews and says these engines recommend firms based on content depth, reviews, video and a structured footprint. “AI engines like ChatGPT, Perplexity, and Google AI Overviews recommend firms based on content depth, reviews, video, and a structured online footprint.” https://www.scorpion.co/personal-injury/ (checked 2026-11-07)
121. Scorpion states RevenueMAX builds the signals it says AI engines use, with case-specific content and a stream of reviews, so the firm gets recommended when someone asks AI who to hire. “RevenueMAX builds those signals together, with case-specific content and a steady stream of reviews, so your firm gets recommended when someone asks AI who to hire” https://www.scorpion.co/personal-injury/ (checked 2026-11-07)
122. Scorpion states it connects marketing channels to signed cases and revenue, reporting case value by source, cost per signed client and attributed revenue. “Connect every marketing channel to signed cases and revenue. Know case value by source, cost per signed client, and attributed revenue.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
123. Through the Clio integration Scorpion tracks lead and matter status and receives estimated and actual case values. “Scorpion also has access to estimated and actual case values as they advance through the pipeline.” https://www.scorpion.co/about-us/partnerships/clio/ (checked 2026-11-07)
124. Clients own their website’s domain, content and imagery after the contract term is complete, but not Scorpion’s underlying website system. “Yes, you own your website after the length of your contract with Scorpion is complete. While you won’t own the underlying system” https://www.scorpion.co/faq/ (checked 2026-11-07)
125. On leaving after fulfilling the contract, the client receives static site files, design assets and content, and must rebuild the site on another content management system. “You’ll need to work with another vendor to rebuild your website on a content management system of your choosing” https://www.scorpion.co/faq/ (checked 2026-11-07)
126. On leaving after fulfilling the contract, Scorpion says it transfers ownership of accounts such as Google Analytics, Google Local Services Ads and social media accounts, and website content, back to the client. “transferring full ownership of key accounts such as Google Analytics/GA4, Google Local Services Ads, social media accounts, website content, and more back to you” https://www.scorpion.co/faq/ (checked 2026-11-07)
127. Scorpion offers one dashboard for marketing performance, intake data and revenue metrics, framed against waiting for a monthly report. “Your marketing performance, intake data, and revenue metrics all in one place. No spreadsheets. No waiting for a monthly report.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
128. Scorpion’s Revenue Intelligence page says it shows how marketing turns into dollars and which geographic areas and case types are most profitable. “Scorpion’s Revenue Intelligence tells you exactly how your marketing is turning into dollars (not clicks, not impressions, no vanity).” https://www.scorpion.co/law-firms/marketing-solutions/revenue-intelligence/ (checked 2026-11-07)
129. Scorpion’s pages do not state how often a law firm meets the people running its marketing. Not publicly disclosed on the pages checked. https://www.scorpion.co/sitemap.xml (checked 2026-11-07)
130. Scorpion’s pages publish no prices for any service, product or plan. Not publicly disclosed on the pages checked. https://www.scorpion.co/sitemap.xml (checked 2026-11-07)
131. Scorpion’s FAQ says the investment depends on the client’s business goals, across marketing technology, marketing services and digital advertising. “The investment you decide to make with Scorpion depends on your business goals.” https://www.scorpion.co/faq/ (checked 2026-11-07)
132. Scorpion typically requires a 12-month contract for its marketing technology and certain services such as SEO. “Scorpion typically requires a 12-month contract for our marketing technology and certain marketing services like search engine optimization (SEO).” https://www.scorpion.co/faq/ (checked 2026-11-07)
133. Scorpion states digital advertising services such as Google Ads, LSAs and Meta are typically month-to-month. “Digital advertising services like Google Ads, LSAs, Meta, etc. are typically month-to-month terms.” https://www.scorpion.co/faq/ (checked 2026-11-07)
134. Scorpion states it works with Clio, Filevine, Lawmatics and more, and its legal partnerships page lists Clio, Filevine and LeadDocket as integrations. “We work seamlessly with Clio, Filevine, Lawmatics, and more, so your leads, intake, and marketing all work together effortlessly.” https://www.scorpion.co/personal-injury/insights/faq/ (checked 2026-11-07)
135. Scorpion builds websites on its own proprietary content management system. “While we use our own proprietary CMS, it's just one piece of our full collection of digital marketing solutions.” https://www.scorpion.co/faq/ (checked 2026-11-07)
136. FirmPilot states its AI creates content for the firm’s practice areas, location and client needs, optimized for search and AI results. “Optimized for search and AI results, FirmPilot’s AI creates content specific to your practice areas, location, and client needs.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
137. FirmPilot states the content includes blog posts, service pages, FAQs and local landing pages. “This includes blog posts, service pages, FAQs, and local landing pages that are legally appropriate, keyword-focused, and built to convert.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
138. FirmPilot states its AI supports link building and identifies outreach opportunities. “FirmPilot’s AI supports link building with high-quality, shareable content that attracts backlinks from legal directories, local sites, and trusted publications.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
139. FirmPilot states it optimizes the Google Business Profile, builds local citations and targets location-specific keywords. “FirmPilot optimizes your Google Business Profile, builds local citations, and targets location-specific keywords” https://firmpilot.com/services/seo/ (checked 2026-11-07)
140. FirmPilot states it prepares the firm’s site and content for Generative Engine Optimization so the firm is cited by ChatGPT and Google AI Overviews. “We prepare your website and content for Generative Engine Optimization (GEO), ensuring your firm is cited, quoted, and recommended by AI systems such as ChatGPT and Google’s AI Overviews.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
141. FirmPilot states a retained client can be traced back to the search that started it once the firm’s CRM or intake system is integrated. “Integrate with your CRM or intake system and you can trace a retained client back to the exact search that started it.” https://firmpilot.com/practice-area/solo-law-firms/ (checked 2026-11-07)
142. FirmPilot states it integrates with the firm’s CRM and intake systems to connect marketing to retained clients. “FirmPilot integrates with your CRM and intake systems to connect marketing performance directly to retained clients.” https://firmpilot.com/practice-area/mid-to-large-law/ (checked 2026-11-07)
143. FirmPilot states client websites run on WordPress so the firm keeps the site and the domain regardless of who manages the marketing. “Client websites run on WordPress, so your firm keeps the site and the domain regardless of who manages the marketing.” https://firmpilot.com/blog/personal-injury-lawyer-marketing/ (checked 2026-11-07)
144. FirmPilot’s pages do not state who owns the ad accounts, content or data when an engagement ends, or what leaves with the firm. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
145. FirmPilot states its dashboards track ROI in real time, with no monthly reports to wait on. “Our no-nonsense dashboards let you easily track ROI and measure the impact of every dollar you’ve spent, all in real time. No spreadsheets. No waiting on monthly reports.” https://firmpilot.com/services/ (checked 2026-11-07)
146. FirmPilot states the dashboard shows lead volume, keyword rankings, ad performance and ROI indicators. “Your dashboard includes clear metrics on lead volume, keyword rankings, ad performance, and ROI indicators.” https://firmpilot.com/how-firmpilot-works/ (checked 2026-11-07)
147. FirmPilot states clients have regular strategy reviews, content approvals and dashboard access. “You’ll have regular strategy reviews, content approvals, and access to performance dashboards to stay in the loop without being in the weeds.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
148. FirmPilot states that, as a platform, it requires no constant creative briefs, approval cycles or account-management calls. “Because FirmPilot is a platform, there are no constant creative briefs, approval cycles, or account-management calls required to keep campaigns moving.” https://firmpilot.com/practice-area/small-law-firms/ (checked 2026-11-07)
149. FirmPilot publishes three plans, Lite at $4,250, Firm at $6,900 and Premium at $9,250 a month. “Lite $4,250 per month ... Firm $6,900 per month ... Premium $9,250 per month” https://firmpilot.com/pricing/ (checked 2026-11-07)
150. Each of FirmPilot’s three published plans shows a fixed monthly fee and a contact link in place of a feature list. “Lite $4,250 per month Contact us to learn more” https://firmpilot.com/pricing/ (checked 2026-11-08)
151. FirmPilot describes its pricing as flat monthly subscription fees. “flat monthly subscription fees that allow firms to immediately reduce marketing overhead and the need for multiple vendors.” https://firmpilot.com/pricing/ (checked 2026-11-07)
152. FirmPilot states it charges a flat monthly fee with no ad spend markup. “FirmPilot charges a flat monthly fee with no ad spend markup.” https://firmpilot.com/services/ (checked 2026-11-07)
153. FirmPilot publishes no list of what each plan includes, no setup or onboarding fee (or that there is none), no add-on prices and no statement that ad spend is billed separately. Not publicly disclosed on the pages checked. https://firmpilot.com/pricing/ (checked 2026-11-08)
154. FirmPilot’s pages do not describe AI credits, calling minutes or texts included in a plan. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
155. FirmPilot’s stated contract options are a 6-month agreement or a 12-month commitment. “You can start with a 6-month agreement or commit to 12 months for added savings.” https://firmpilot.com/services/seo/ (checked 2026-11-08)
156. FirmPilot states clients start with a 6-month agreement or commit to 12 months for added savings. “You can start with a 6-month agreement or commit to 12 months for added savings. Many clients begin at 6 months and extend once they see the results.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
157. FirmPilot’s pages do not state a month-to-month option, setup fees or cancellation notice terms. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
158. FirmPilot states its Competitive Blueprinting crawls competitor activity every 90 minutes. “We crawl competitor activity every 90 minutes to map your marketing landscape, uncover untapped SEO, GEO, and ad opportunities, and keep you one step ahead.” https://firmpilot.com/services/ (checked 2026-11-07)
159. FirmPilot’s pages do not describe a human editor reviewing each piece of AI-created content before it reaches the firm. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
160. LawRank’s SEO packages cover link building, content, local SEO with Google Business Profile management, and on-site optimization. “We include managing your GMB in all of our SEO packages.” https://lawrank.com/services/seo/ (checked 2026-11-07)
161. LawRank states its SEO content is written or developed by attorneys and JDs through an eight-step accuracy process. “our content is written and/or developed by attorneys and JDs. We use an eight-step process to ensure accuracy” https://lawrank.com/services/seo/ (checked 2026-11-07)
162. LawRank offers AI optimization (AIO) that builds entity and authority signals so AI platforms understand the firm, its practice areas and locations. “LawRank builds that foundation by optimizing how AI platforms understand your firm, what you practice, and where you operate.” https://lawrank.com/services/aio/ (checked 2026-11-07)
163. LawRank states it tracks AI mention rate, share of voice and sentiment through a proprietary reporting platform, with monthly reports. “LawRank tracks the full picture through a proprietary reporting platform: mention rate by AI platform, competitive share of voice, sentiment across AI-generated responses” https://lawrank.com/services/aio/ (checked 2026-11-07)
164. LawRank does not sell AI optimization on its own; it is available only to firms on an active LawRank SEO engagement. “We do not offer AIO as a standalone service. It is available to firms on an active LawRank SEO engagement” https://lawrank.com/services/aio/ (checked 2026-11-07)
165. LawRank includes CallRail call tracking with its PPC service for per-call detail. “We include CallRail call tracking software so that you have detailed user info per call.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
166. LawRank’s pages do not describe tracing a signed client back to its first or last marketing touch, or reporting a cost per signed client, as part of its service. Not publicly disclosed on the pages checked. https://lawrank.com/services/ppc/ (checked 2026-11-07)
167. LawRank states all of its websites are built on WordPress and the client owns the site. “All of our sites are on WordPress and you own it!” https://lawrank.com/services/law-firm-web-design/ (checked 2026-11-07)
168. LawRank’s pages do not state who owns the Google Ads account, the call tracking numbers or the content it produces. Not publicly disclosed on the pages checked. https://lawrank.com/services/ppc/ (checked 2026-11-07)
169. LawRank provides real-time PPC reporting through AgencyAnalytics software. “We provide real-time reporting via AgencyAnalytics software. You’ll know exactly how much your spending per campaign.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
170. LawRank’s llms.txt summarizes its reporting as real-time reporting through AgencyAnalytics with CallRail call tracking included with PPC. “Reporting: Real-time reporting through AgencyAnalytics; CallRail call tracking included with PPC” https://lawrank.com/llms.txt (checked 2026-11-07)
171. LawRank states every client gets monthly reports on rankings, traffic and content output. “Every client gets consistent monthly reports on rankings, traffic, and content output.” https://lawrank.com/competitor-report/ (checked 2026-11-07)
172. LawRank states each client has a dedicated client success manager with support from SEO, web and paid media specialists. “You have a dedicated client success manager who owns your account as well as support from a team of SEO, web, and paid media experts.” https://lawrank.com/competitor-report/ (checked 2026-11-07)
173. LawRank does not publish SEO pricing and states cost depends on the market after a competitive analysis. Not publicly disclosed on the pages checked. https://lawrank.com/services/seo/ (checked 2026-11-07)
174. LawRank states there is no fixed price for running PPC and a budget can be set at any level. “There’s no fixed price for running PPC, which means you can set a budget at any level.” https://lawrank.com/ppc-for-lawyers/ (checked 2026-11-07)
175. LawRank asks firms to call for its social media marketing packages and publishes no social price. “to find out more about our social media marketing packages.” https://lawrank.com/services/social-media/ (checked 2026-11-08)
176. LawRank states website hosting is included for SEO clients and $99 a month otherwise, and post-launch changes are $150 an hour with a one-hour minimum. “Yes, hosting is included for our SEO clients. For non-seo clients, we charge $99/month.” https://lawrank.com/frequently-asked-questions/ (checked 2026-11-07)
177. LawRank states it offers short-term contracts for PPC. “We offer short-term contracts for your convenience.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
178. LawRank does not publish contract length, minimum term, minimum budget or cancellation notice terms for its SEO, web design or AI optimization services. Not publicly disclosed on the pages checked. https://lawrank.com/services/seo/ (checked 2026-11-07)
179. LawRank states both co-founders and 80% of its staff speak Spanish and that it targets the Spanish-speaking market. “both of our co-founders speak Spanish and 80% of our staff speaks Spanish. We have extensive experience in targeting the Spanish market.” https://lawrank.com/services/seo/ (checked 2026-11-07)
180. LawLytics’ Classic terms state it is a website platform and hosting service, not a marketing agency nor an SEO or pay-per-click advertising vendor. “LawLytics is a website platform and hosting service; we are not a marketing agency nor a search engine optimization (“SEO”) or pay-per-click (“PPC”) advertising vendor.” https://www.lawlytics.com/agreement (checked 2026-11-07)
181. The AI plans the site’s pages from a library built for law firms and writes each page for the firm. “It plans the pages from a library built for law firms, then writes each one for your firm.” https://www.lawlytics.com/content (checked 2026-11-07)
182. Strategy recommendations, including SEO and marketing guidance, may come from AI features or LawLytics personnel and are described as general in nature. “Strategy Recommendations may be generated by AI Features or provided by LawLytics personnel. They are general in nature, are based on limited information, and are not tailored legal or ethics advice.” https://www.lawlytics.com/terms (checked 2026-11-07)
183. LawLytics says most firms start on Starter, a site for referred clients, and move up to compete for new matters in search. “Most firms start here, with a site that makes a great impression on referred clients. Move up when you want to compete for new matters in search.” https://www.lawlytics.com/pricing (checked 2026-11-07)
184. Each page is built in a structure LawLytics says AI assistants such as ChatGPT can quote and cite. “Each page is built in a structure that AI assistants like ChatGPT can quote and cite when someone asks about your practice.” https://www.lawlytics.com/content (checked 2026-11-07)
185. Every form submission on the site is logged as a lead, showing who reached out and from which page. “Every form submission on your site is logged as a lead, so you can see who reached out and from which page.” https://www.lawlytics.com/get-started (checked 2026-11-07)
186. LawLytics’ pages do not describe tracing a signed client or revenue to the marketing source that produced it. Not publicly disclosed on the pages checked. https://www.lawlytics.com/ (checked 2026-11-07)
187. The firm retains ownership of all content, data, trademarks, logos and materials it submits. “You retain ownership of all content, text, images, data, documents, trademarks, logos, and materials that you submit to the Services” https://www.lawlytics.com/terms (checked 2026-11-07)
188. LawLytics assigns the firm any rights it has in AI output generated for that firm, while noting the output may not be unique or protectable. “LawLytics assigns to you any rights LawLytics may have in AI Output generated specifically for your use through the Services.” https://www.lawlytics.com/terms (checked 2026-11-07)
189. For 30 days after an account ends the firm may export its content, after which LawLytics may delete it. “For thirty (30) days after your account ends, you may export your Customer Content, after which we may delete it in accordance with Section 24.” https://www.lawlytics.com/terms (checked 2026-11-07)
190. Leads and reviews appear in the firm’s dashboard as they happen rather than in a monthly summary. “Every lead and every review, visible in your dashboard the moment it happens, instead of summarized for you once a month.” https://www.lawlytics.com/why-lawlytics (checked 2026-11-07)
191. LawLytics’ pages do not state how often a firm meets the people running its marketing, or any review or strategy meeting cadence. Not publicly disclosed on the pages checked. https://www.lawlytics.com/ (checked 2026-11-07)
192. Starter is $99 a month, month to month, with a move up to Growth available at any time. “Starter is $99 a month, month to month, and you can move up to Growth at any time during your trial or after it.” https://www.lawlytics.com/pricing (checked 2026-11-07)
193. Growth is $249 a month, billed annually, with up to 100 pages. “Growth $ 249 /mo billed annually Up to 100 pages” https://www.lawlytics.com/pricing (checked 2026-11-07)
194. Pro is $499 a month and Elite $1,249 a month, both billed annually, with up to 1,000 and 3,000 pages. “Pro $ 499 /mo billed annually Up to 1,000 pages ... Elite $ 1249 /mo billed annually Up to 3,000 pages” https://www.lawlytics.com/pricing (checked 2026-11-07)
195. Growth is $299 a month billed monthly, beside $249 a month billed annually. “Growth $ 299 /mo billed monthly Up to 100 pages” https://www.lawlytics.com/pricing (checked 2026-11-08)
196. Pro is $599 and Elite $1,499 a month billed monthly. “Pro $ 599 /mo billed monthly Up to 1,000 pages ... Elite $ 1499 /mo billed monthly Up to 3,000 pages” https://www.lawlytics.com/pricing (checked 2026-11-08)
197. Pro is open only to Legacy Members moving from Classic, and Elite is not yet open to any clients. “Pro is open now only to Legacy Members moving from Classic, and Elite is not yet open to any clients” https://www.lawlytics.com/pricing (checked 2026-11-07)
198. Importing an existing site starts at $449 outside the free window; a site the AI builds from scratch has no import fee. “Outside that window, migrating an existing site starts at $449. A site your AI builds from scratch never has an import fee.” https://www.lawlytics.com/pricing (checked 2026-11-07)
199. An import outside the free window is quoted per site before the fee is charged. “We quote your specific site first, so you will know the exact number before the fee is charged.” https://www.lawlytics.com/pricing (checked 2026-11-08)
200. When a firm’s AI credits run out, AI features stop until the next allocation unless it buys additional credits. “when your AI Credits are used up, AI Features will be unavailable until your next allocation or until you purchase additional AI Credits” https://www.lawlytics.com/terms (checked 2026-11-08)
201. LawLytics publishes no price for additional AI credits and no credit count for any plan. Not publicly disclosed on the pages checked. https://www.lawlytics.com/pricing; https://www.lawlytics.com/get-started; https://www.lawlytics.com/terms (checked 2026-11-08)
202. The plan comparison names each plan’s AI credit pool only as Standard, Expanded, Large or Largest; allocations are set in the firm’s account. “AI credit allocations for each plan are set in your account, and annual plans include a larger allocation.” https://www.lawlytics.com/pricing (checked 2026-11-08)
203. Monthly billing is month to month; annual billing saves two months. “Billed month-to-month. Switch to annual to save two months.” https://www.lawlytics.com/pricing (checked 2026-11-08)
204. Plans run month to month unless the firm chooses annual billing for the discount. “Month to month unless you choose annual for the discount.” https://www.lawlytics.com/get-started (checked 2026-11-08)
205. Monthly billing is month to month; annual billing is a one-year commitment with a larger AI credit allocation. “Monthly billing runs month to month. Annual billing is a one-year commitment and comes with a larger AI credit allocation.” https://www.lawlytics.com/pricing (checked 2026-11-07)
206. A firm may cancel its subscription at any time from the billing section of its account. “You may cancel your Subscription at any time by initiating cancellation from the billing section of your account.” https://www.lawlytics.com/terms (checked 2026-11-08)
207. To avoid the next charge a firm must cancel at least five business days before the end of its billing cycle, and prepaid fees are non-refundable. “To avoid being charged for the next billing cycle, you must cancel at least five (5) business days before the end of your current billing cycle. ... All prepaid Fees are non-refundable” https://www.lawlytics.com/terms (checked 2026-11-07)
208. LawLytics publishes no early-termination fee, cancellation fee or payment of a remaining term for monthly billing. Not publicly disclosed on the pages checked. https://www.lawlytics.com/pricing; https://www.lawlytics.com/get-started; https://www.lawlytics.com/terms; https://www.lawlytics.com/agreement (checked 2026-11-08)
209. Every AI change is shown as a redline before it goes live. “Either way you see a redline first, showing exactly what is being added, changed, or cut, next to what is already there.” https://www.lawlytics.com/product (checked 2026-11-07)
210. LawLytics’ AI terms make the firm solely responsible for reviewing, verifying, editing and approving all AI output before publication. “You are solely responsible for reviewing, verifying, editing, approving, and monitoring all AI Output before publication” https://www.lawlytics.com/terms (checked 2026-11-07)
211. Rankings.io states personal injury is its primary specialty, and that it also serves criminal defense, family law, immigration, employment, bankruptcy, estate planning and full-service firms. “Personal Injury Our specialty. ... WE ALSO SPECIALIZE IN Criminal Defense Family Law Immigration Employment Law Bankruptcy Planning and Probate Full-Service Practice” https://rankings.io/ (checked 2026-11-07)
212. Rankings.io describes itself as a law firm marketing agency that works only with law firms. “Legal-only client roster ✓100% law firms” https://rankings.io/ (checked 2026-11-07)
213. Juris Digital states it serves only the legal industry. “Legal-only focus. The agency does not serve clients outside the legal industry.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
214. LawRank states the content team writing AI-citable content is the same team writing for the firm’s SEO campaign. “Our content team, the same team writing for your SEO campaign, produces content built to perform on both surfaces simultaneously.” https://lawrank.com/services/aio/ (checked 2026-11-07)

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