# Best law firm PPC agencies

> Eight companies that run Google Ads and Local Services Ads for lawyers, scored on seven published criteria including pricing and terms.

**Disclosure.** Superpractice publishes this list, ranks itself on it with the same rubric as every other company, and competes with the other companies. Rankings are Superpractice’s opinion, based only on what each company says on its own current pages, with each source quoted and dated, not on hands-on testing. No company pays to appear. https://superpractice.com/comparison-methodology We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.

Checked 2026-11-07. Evidence date 2026-11-07. 238 citations, each linked to its source. Reviewed by the Superpractice team. Canonical page https://superpractice.com/best/best-law-firm-ppc-agencies.

You pay for every click before you know whether it signs. Superpractice ranks first on this list of the best law firm PPC agencies, then Grow Law and Rankings.io, tied for second. Ask each one to show the signed cases your clicks produced, keep the ad accounts in your name and state its fee up front.

## The ranking

### 1. Superpractice

- **Best for.** A firm that wants its ads, CRM and AI agents in one month-to-month plan, with every signed client traced to the ad click that produced it.
- **Strength.** The pick for ads and follow-up in one growth system. AI audits your Google Ads daily and blocks junk searches. Ads run on Google, Microsoft and Meta, plus Local Services and OpenAI. Video ads can star your AI avatar, with no shoot. Every plan includes the CRM and cost per signed client, with AI agents following up alongside your team. [50][3][4][1][51][18][52][8][27]
- **Limitation.** Google Ads run in your own accounts, and you keep your data. A website is yours after 12 paid months or a buyout. Landing pages, ad creative and tracking numbers stay with it. Launch runs one channel and doesn’t include Local Services Ads. [22][21][23][24][53][54]
- **Pricing posture.** Clear pricing yes, What’s included yes, No long contract yes. Published and month to month, with no contract or exit fee. Plans run $997, $2,500 and $4,000 a month by ad spend, and Scale adds 10% of spend over $10,000. Ad spend goes to the platforms. [55][34][35][56]

### 2. Grow Law, tied for 2nd

- **Best for.** A firm that wants a PPC starting price before the first call, ad spend in its own Google Ads account and signed cases verified in its CRM.
- **Strength.** A strong pick if you want a starting price before you call. Management starts at $1,450 a month, and your ad spend is billed straight to your own Google Ads account. Its team reviews every campaign weekly. Signed cases are checked in your CRM and tied back to spend, and its Growth Portal shows leads, spend and ROI live. [85][61][60][62][72]
- **Limitation.** Its pages disagree on ownership. One says the accounts are yours from day one, while others say once the work is paid for. A person reviews campaigns weekly rather than daily, and its pages describe no call answering or follow-up. [68][69][86][76]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract yes. Starting prices only. Management starts at $1,450 a month for up to $10,000 in spend, then 15% of spend above that. There’s no setup fee and you can cancel anytime. [79][80][85][87][81]

### 3. Rankings.io, tied for 2nd

- **Best for.** A firm that wants a legal-only agency running its paid search and social in accounts the firm owns, with every ad checked against bar rules before launch.
- **Strength.** The plainest promise on account ownership. Rankings.io never runs your campaigns from an account it controls, and everything it makes is yours. It builds landing pages for each case type and handles Local Services Ads verification. Every ad and landing page is checked against your state bar rules before launch. [97][98][88][89][92]
- **Limitation.** Prices come only after a discovery call. Its reports include cost per case, but its pages don’t explain how a case is matched to its source. Case-level tracking isn’t available yet for its ChatGPT Ads, and no daily account audit is described. [105][93][95][110]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract yes. Not published. Prices are set in a discovery call, and you can leave any month. The Local Services Ads fee stays flat however much you spend. [105][108][111]

### 4. Scorpion

- **Best for.** A Clio firm that wants its paid search, social and Local Services Ads run by one company with AI intake tools, and accepts a 12-month term on the technology.
- **Strength.** The top pick if you want Local Services Ads run by a specialist. Scorpion calls itself Google’s largest LSA partner and runs those campaigns day to day, disputes included. Its AI shifts your budget daily toward the channels bringing in cases. Every channel is tied to signed cases, with cost per signed client by source. [113][114][117][118]
- **Limitation.** No prices are published, and the technology and SEO usually carry a 12-month contract. After the term it hands back your Analytics, LSA and social accounts, but that list doesn’t name Google Ads or Meta. Its pages don’t say how often you meet your team. [136][138][127][140]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Not published, and cost depends on your goals. The technology and SEO usually carry a 12-month contract, while Google Ads, LSAs and Meta usually run month to month. [136][137][138][139]

### 5. Juris Digital

- **Best for.** A firm that judges ads on cost per signed case and wants one named Marketing Executive running its Google, LSA and Meta ads, at a published 20% of ad spend.
- **Strength.** A strong pick if you judge ads by signed cases. Juris Digital runs Google Search, Local Services Ads and Meta, and builds the creative and landing pages. Where your intake records allow, it ties an ad click to a later signed matter. Its reports show unmatched outcomes instead of crediting every case to an ad. [146][141][142][143][149][150][145][147]
- **Limitation.** Its pages disagree on commitment. The homepage asks for a 12-month campaign, while the PPC page says no long-term contract. Cancelling takes 30 days’ written notice, and its pages don’t say who owns the ad accounts. [166][169][168][154]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Partly published. You pay 20% of ad spend plus a setup fee, and spend must be at least $3,000 a month. Its full marketing program runs $5,000 to $50,000+ a month. [163][164][161]

### 6. SMB Team

- **Best for.** A firm that wants its search, YouTube and ChatGPT ads run as a managed system with custom-coded landing pages, and can commit to a one-year agreement.
- **Strength.** A good fit if you don’t want your fee tied to ad spend. SMB Team runs Google Search and extends it to YouTube and display, with custom-coded landing pages. AI tools watch performance in real time for cost spikes and fraud. Reports show cost per lead and cost per signed case. [192][171][176][174][175]
- **Limitation.** Under its terms SMB Team owns your ad accounts and site during the term, though its design page says the site is yours. You can claim them once the term is paid in full, or sooner for $10,000, plus $4,837 per asset group to transfer. [179][178][180][181]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Not published, and the fee isn’t a percentage of ad spend. Agreements run one year, can’t be ended early and renew for another year. [188][192][190][191]

### 7. FirmPilot

- **Best for.** A firm that wants AI to run its Google Ads on a flat monthly fee with no cut of ad spend, and has its own intake team for every inquiry.
- **Strength.** A fit if you want automation and a flat fee. FirmPilot’s AI adjusts bids, targeting and ad creative, refining them daily. Clicks land on pages built to filter out unqualified visitors. It takes no percentage of spend, and once your CRM is connected it traces each retained client to the search that started it. [193][194][200][199][195][197]
- **Limitation.** Its PPC page names Google Ads as the paid channel, and Local Services Ads aren’t described. You commit for 6 or 12 months. Its pages don’t list what each plan includes or say who owns the accounts and data when you leave. [193][196][215][208][203]
- **Pricing posture.** Clear pricing yes, What’s included no, No long contract no. Published flat fees of $4,250, $6,900 and $9,250 a month, with no percentage of ad spend. You sign for 6 months, or 12 for a discount, and plan inclusions aren’t listed. [208][210][195][215]

### 8. LawRank

- **Best for.** A firm that wants an SEO-led legal agency to run its Google Ads and Local Services Ads on short contracts, and will track signed cases in its own systems.
- **Strength.** A flexible pick if you want short PPC contracts. LawRank runs Google Ads and Local Services Ads and advises how to split budget between them. The service includes an A/B tested landing page and unlimited campaigns, and CallRail tracks every call. You pay Google directly for clicks. [236][218][220][222][221]
- **Limitation.** Its pages describe call tracking and reporting but not tracing a signed client to its source. They don’t publish the management fee or say who owns the Google Ads account and tracking numbers. Answering the calls is left to your team. [222][223][224][233][227][231][230]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Not published, with no fixed price for PPC. You pay Google directly for clicks, on short-term contracts. [233][221][236]

## How this list was scored

Legal PPC agencies. For a law firm hiring one company to run its paid search and Local Services Ads, which wants to see which clicks became signed cases and keep its ad accounts. Best means the company that runs your paid search and Local Services Ads through to a signed case it can show you. Landing pages, ad accounts in your name, frequent reporting and published prices and terms count too.

| Criterion | Weight |
|---|---|
| Paid media | 27% |
| Attribution | 22% |
| Websites, creative and landing pages | 14% |
| Data and asset ownership | 14% |
| Reporting | 9% |
| Conversion and intake | 4% |
| Pricing and terms | 10% |

**How these criteria are scored.** Scores not shown follow the general 0 to 4 rubric on the methodology page.

- **Data and asset ownership.** Top score 3.
  - **3.** The assets that leave with the firm are stated, with any conditions shown.
  - Level 4 asks for measurement tied to signed clients or revenue, which ownership can’t have.
- **Pricing and terms.** Top score 3.
  - **0.** No part is met. Not publishing prices or terms scores 0.
  - **1.** One of the three parts is met.
  - **2.** Two of the three parts are met.
  - **3.** All three parts are met.
  - Clear pricing. A published price for every standard plan.
  - What’s included. Setup fees, add-ons, overage and seat charges are stated, so a firm can work out its monthly cost.
  - No long contract. Month to month or cancel anytime, with no exit fee and no payment for the rest of a term.
  - Video production prices count only on the video list. A low price adds no points.

**Not on this list.**

- Crisp is not ranked. Its pages describe paid social built on a filmed brand video and streaming TV. Its pages don’t describe Google Ads, Local Services Ads or pay-per-click management.
- Software and answering companies such as Lawmatics, Clio Grow, LawLytics and Smith.ai are not ranked because they don’t run your ads.
- Other agencies are not on this list yet because we have not reviewed their pages yet.
- No company is left off for keeping its prices private. It scores 0 on pricing and terms instead, which is 10% of the total.

## Scores against the published weights

| Rank | Provider | Paid media | Attribution | Websites, creative and landing pages | Data and asset ownership | Reporting | Conversion and intake | Pricing and terms |
|---|---|---|---|---|---|---|---|---|
| 1 | Superpractice | 4 [1][2][3][4][5][6][7] | 4 [7][8][9][10][11][12] | 4 [13][14][15][16][17][18][19] | 2 [20][21][22][23][24] | 4 [25][10][26] | 4 [27][28][29][30][31][32][33] | 3 [34][35][36][37][38][39][40][41][42][43][44][45][46][47][48][49] |
| 2 | Grow Law | 4 [57][58][59][60][61][62] | 4 [62][63][64][65] | 3 [66][58][67] | 3 [68][61][69][67] | 4 [70][71][72] | 2 [73][74][75][76] | 1 [77][78][79][80][81][61][82][83][84] |
| 3 | Rankings.io | 4 [88][89][90][91][92][93] | 4 [93][94][95] | 3 [88][92][96] | 3 [97][98][99] | 4 [93][94][100] | 2 [101][102][103][104] | 1 [105][106][107][108][109] |
| 4 | Scorpion | 4 [112][113][114][115][116][117] | 4 [118][119][120][121] | 3 [122][123][124] | 3 [125][126][127][128] | 4 [129][130] | 4 [131][132][133][134][135] | 0 [136][137][138][139] |
| 5 | Juris Digital | 4 [141][142][143][144][145] | 4 [146][145][147][148] | 4 [149][150][151] | 2 [152][153][154] | 4 [155] | 3 [156][157][158][159] | 0 [160][161][162][163][164][165][166][167][168][169] |
| 6 | SMB Team | 4 [170][171][172][173][174][175] | 4 [175] | 3 [176][173][177] | 1 [178][179][180][181] | 4 [182][183][175] | 3 [184][185][186][187] | 0 [188][189][190][191] |
| 7 | FirmPilot | 3 [193][194][195][196] | 3 [197][198][199] | 2 [200][199][201] | 1 [202][203] | 3 [204][205] | 1 [206][199][207] | 1 [208][209][210][211][212][213][214][215][216] |
| 8 | LawRank | 3 [217][218][219][220][221] | 1 [222][223][224] | 3 [220][225][226] | 1 [225][227] | 3 [223][228][229] | Not disclosed [230][231] | 0 [232][233][234][235][236][237] |

## The best pick for each situation

### Superpractice

**Best for a firm that wants the ads, the CRM and AI agents in one month-to-month plan.** Every Managed Ads plan includes the CRM, click-to-signed-client tracking and AI agents that call, text and email alongside your team. Each ad group is measured in retained matters and revenue. [52][7][27][15]

### Grow Law

**Best for a firm that wants a PPC starting price up front and signed cases verified in its own CRM.** You see a starting price before the first call, from $1,450 a month. Ad spend bills to your own Google Ads account, and signed cases are checked in your CRM and tied back to spend. [85][61][62]

### Rankings.io

**Best for a firm that wants every ad account in its own name with a legal-only agency, month-to-month.** It never runs your campaigns from an account it controls, and everything it makes is yours. Every ad passes a state bar review before launch, and you can leave any month. [97][98][92][108]

### Scorpion

**Best for a firm that wants Local Services Ads and multi-platform ads run by one company with AI intake and a Clio connection.** It runs Local Services Ads day to day and shifts your budget daily toward the channels bringing in cases. Its AI answers calls and books appointments, and leads flow into Clio Grow. [114][117][131][238]

### Juris Digital

**Best for a firm that measures on cost per signed case and wants its ad creative measured the same way.** Signed cases and cost per signed case are its main measures. Where your records allow, it ties an ad click to a later signed matter, and its creative is judged the same way. [146][145][149]

## How to choose

- **Ask each company to show a signed case beside the campaign and keyword that produced it, and what it needs from your CRM to do that.**
- **Get the ad accounts, landing pages and tracking numbers in your name in writing.** Several companies here state ownership only for the website.
- **Run the fee at the budget you plan to spend.** Flat fees and a percentage of spend both appear here, and which costs less depends on your budget.
- **Match the term to your confidence.** Terms here run from month to month to a year or more, and some differ for the ads and the technology.
- **Decide who answers when a paid click calls.** Most companies here hand the call to your intake team, and a few add AI that answers or follows up.
- **Ask how often a person looks at your account and what runs in between.** Weekly reviews, daily budget shifts and morning audits all appear here.

## Who should not choose Superpractice

- You want to own the landing pages, ads and tracking numbers your agency makes. Superpractice’s terms keep them as its property.
- You want YouTube, display or streaming TV ads in the same plan. Superpractice runs Google, Meta and Microsoft Ads, plus Local Services and OpenAI Ads.
- You want Local Services Ads on the entry plan. Launch runs one channel, and LSAs start on Momentum.
- You want to keep your current CRM and intake setup and only need an agency to feed it.
- You want intake staffing, coaching or a fractional executive from your ad agency.

## What should you ask any provider?

- **Which law firm PPC agency scores highest?** Superpractice scores highest at 91. Grow Law and Rankings.io tie for second at 84, listed alphabetically. Scorpion follows at 83 and Juris Digital at 82.
- **Why does Superpractice rank first on its own list?** It scores 4 on five of the seven criteria and publishes its prices and terms. Pricing and terms moved it past Scorpion, which scores 0 there. Its lowest score is ownership, because its terms keep the landing pages and ads it makes.
- **Should I pay a flat fee or a percentage of ad spend?** Run both at the budget you plan. At small budgets a flat fee is the bigger cost, and at large budgets a percentage is. Juris Digital charges 20% of spend, while SMB Team and FirmPilot charge no percentage.
- **Do these companies run Local Services Ads too?** Most do. Seven of the eight manage them, Superpractice from its Momentum plan up. FirmPilot’s pages don’t describe Local Services Ads.
- **Is a company marked down for not publishing prices?** Yes. Pricing and terms is 10% of the score, and a company that publishes neither prices nor terms scores 0 there. It checks for full prices, every extra charge and month-to-month terms with no exit fee. A low price earns nothing extra.
- **Who handles the call when a paid click rings the phone?** Ask each one. Most hand the inquiry to your intake team. Scorpion offers AI that answers and books, and SMB Team offers intake staff through a sister company. Superpractice’s AI agents follow up alongside your team, and none of them replaces your team’s conversations with clients.
- **How often is this list checked?** Each source shows the date it was checked. Companies change their services and prices, and we can’t catch every change. Send corrections to hello@superpractice.com, and the change log records every edit.

## How we made this page

- Built only from each company’s public pages as of November 7, 2026. We didn’t test any service, and Superpractice has no customer, partner or affiliate relationship with any company here.
- Superpractice publishes this list and ranks first at 91, ahead of Grow Law and Rankings.io at 84. Pricing and terms moved it to first. Superpractice publishes its own prices and gains from that criterion.
- The weights were set before any company was scored. Pricing and terms was added after the first ranking, and every company was scored again.
- Paid media carries the most weight because running the ads is the job here.
- Grow Law and Rankings.io score the same on every criterion and tie at 84, listed alphabetically.
- When a company’s pages don’t describe something, it may still offer it, so ask the company.
- Results companies report about themselves, Superpractice included, are not used. Third-party reviews and ratings are out of scope.
- SMB Team, Grow Law and Juris Digital each state ownership or terms differently on different pages. Where it matters, the entry gives both versions.
- Services, prices and terms change. Where a company doesn’t publish a detail, the entry says so instead of guessing.
- Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

## Change log

- 2026-11-07. First draft for review.
- 2026-11-08. Scores now match our other ranked lists wherever the same sources apply. Data ownership now tops out at 3, because ownership can’t show results tied to signed clients. Grow Law and Rankings.io fall from 4 to 3. Rankings.io attribution rises from 3 to 4, the score its cost per case and revenue reporting get on the practice lists. Conversion and intake falls from 3 to 2 for Grow Law and Rankings.io and from 2 to 1 for FirmPilot, matching the AI and website lists. Scorpion moves to first, Juris Digital to second and Grow Law to third, tied with Rankings.io at 90. Superpractice stays fifth at 85. Added Superpractice’s one-system design.
- 2026-11-08. Re-scored Superpractice against its docs and terms. Creative and landing pages rises from 3 to 4, because each ad group is measured in retained matters and revenue and each ad placement gets its own tracked link. Ownership rises from 1 to 2, because it works in the firm’s own Google Ads accounts and the firm keeps its data, while its terms keep the website, landing pages, creative, content and tracking numbers. Superpractice now ties Scorpion at 93 and is listed second.
- 2026-11-08. Added Pricing and terms at 10% and rescored the list. Superpractice moves to first and Grow Law and Rankings.io tie for second. Scorpion falls to fourth with 0 on Pricing and terms, and Juris Digital to fifth.
- 2026-11-09. Superpractice now includes lead and contact import on every Managed Ads plan, so its pricing and terms score rose from 2 to 3. Its total rises from 88 to 91, and no rank changed. The situation picks now follow the ranking order.

## Cite this list

> Superpractice team. Best law firm PPC agencies (2026). Last checked November 7, 2026. https://superpractice.com/best/best-law-firm-ppc-agencies

## Sources

1. Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum. “Google Ads, Meta Ads, LSAs, OpenAI Ads” https://superpractice.com/pricing.md (checked 2026-11-07)
2. Momentum and Scale include lead generation across Google, Meta, Local Services Ads and OpenAI Ads. “Lead generation across Google, Meta, LSAs, and OpenAI Ads” https://superpractice.com/pricing.md (checked 2026-11-07)
3. AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition. “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.” https://superpractice.com/features/google-ads.md (checked 2026-11-07)
4. The Google Ad Agent turns junk search intent into negative keywords with estimated monthly savings attached and promotes high-intent terms to keywords. “Junk intent becomes a negative keyword with estimated monthly savings attached. High-intent terms get promoted to real keywords.” https://superpractice.com/features/google-ads.md (checked 2026-11-07)
5. Momentum and Scale include omnipresent retargeting and AI-driven ROI budget reallocation across channels. “AI-driven ROI budget reallocation across channels” https://superpractice.com/pricing.md (checked 2026-11-07)
6. Campaigns are optimized toward signed clients, defending a campaign that produces A-grade leads that retain and cutting one that produces F-grade form fills. “A campaign producing A-grade leads that retain gets defended. One producing F-grade form fills gets cut, even if the platform calls it a winner.” https://superpractice.com/features/google-ads.md (checked 2026-11-07)
7. Managed Ads plans include attribution from ad click to signed client. “full attribution from ad click to signed client” https://superpractice.com/pricing.md (checked 2026-11-07)
8. Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking. “| First-touch & last-touch attribution | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
9. Every signed client is traced back to the original source. “Every signed client, traced back to the original source” https://superpractice.com/features/attribution.md (checked 2026-11-07)
10. Rainmaker reconciles every channel, campaign and dollar against signed clients into one return number. “Every channel, campaign, and dollar reconciled against signed clients, one honest return number.” https://superpractice.com/features/rainmaker.md (checked 2026-11-07)
11. Every Managed Ads plan includes Superpractice Pixel client-ID capture. “| Superpractice® Pixel client-ID capture | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
12. Scale includes practice-area profitability and signed-client attribution. “| Practice-area profitability + signed-client attribution | — | — | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
13. Every Managed Ads plan includes landing pages. “| High-converting landing pages | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
14. Momentum and Scale include A/B testing across ads, landing pages and intake. “A/B testing across ads, landing pages, and intake” https://superpractice.com/pricing.md (checked 2026-11-07)
15. The Google Ads dashboard reports retained matters, clients and revenue for each campaign and each ad group. “In the campaign table that's calls, contacts, meetings, retained matters, clients, new clients, and revenue, including for each ad group.” https://docs.superpractice.com/google-ads-dashboard (checked 2026-11-08)
16. Each ad placement made in Ad Studio gets its own tracked link, so the contacts it brings in count for that ad. “Each placement gets its own tracked link, so the contacts it brings in count for this ad.” https://docs.superpractice.com/ad-studio (checked 2026-11-08)
17. When an ad’s click-through decays, the engine drafts replacement ads from the firm’s top keywords and practice-area language, and the firm approves before anything changes. “When an ad's click-through decays, the engine drafts replacements from your top keywords and practice-area language. You approve; nothing changes your account silently.” https://superpractice.com/features/google-ads.md (checked 2026-11-07)
18. Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot. “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.” https://superpractice.com/index.md (checked 2026-11-07)
19. A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform. “A law firm website designed, built, hosted, and maintained on the Superpractice platform.” https://superpractice.com/pricing.md (checked 2026-11-09)
20. A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data. “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.” https://superpractice.com/pricing.md (checked 2026-11-09)
21. Under the Terms, the firm keeps ownership of its own data. “Customer retains its ownership rights in Customer Data” https://superpractice.com/terms (checked 2026-11-09)
22. Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts. “Changes only ever reach your firm's own connected Google Ads accounts.” https://docs.superpractice.com/google-ads (checked 2026-11-08)
23. Superpractice’s Terms say the work it creates, including landing pages, ads, ad creatives, marketing copy and images, remains Superpractice’s property. Websites built under a Website plan and SEO articles are the exceptions. The firm’s own data is excluded. “remain the sole property of Superpractice, except that ownership of Website Deliverables (as defined in Appendix B) passes to you on the Ownership Date” https://superpractice.com/terms (checked 2026-11-09)
24. Landing pages, ad creative, ad copy, images and tracking numbers made under Managed Ads plans stay Superpractice’s property in every case. “Landing pages, ad creative, ad copy, images, and tracking numbers created under Managed Ads plans remain Superpractice's property in all cases.” https://superpractice.com/terms (checked 2026-11-09)
25. Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale. “| AI performance reports | Monthly | Monthly | Weekly |” https://superpractice.com/pricing.md (checked 2026-11-07)
26. Revenue forecasting is included in the Scale plan. “| Revenue forecasting | — | — | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
27. Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets. “They call, text, email, and follow up toward your goals” https://superpractice.com/features/procedures.md (checked 2026-11-07)
28. The firm chooses each goal, from a booked meeting to a signed engagement. “Choose what you want to happen, from a booked meeting to a signed engagement.” https://superpractice.com/features/procedures.md (checked 2026-11-07)
29. Every Managed Ads plan includes Superpractice scheduling with branded booking pages. “| Superpractice® Scheduling | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
30. Texts, emails and calls sit in one shared queue, scored, drafted and visible to the whole team. “Texts, emails, and calls in one shared queue, scored, drafted, and visible to your whole team.” https://superpractice.com/features/inbox.md (checked 2026-11-07)
31. Leads are graded A to F and scored for momentum. “Leads graded A to F and scored for momentum, so hot clients never wait behind tire kickers.” https://superpractice.com/features/lead-scoring.md (checked 2026-11-07)
32. AI agents reply to, log and follow up every lead alongside the intake team, and the team takes the calls. “AI agents work alongside your team, replying to and logging every lead and following up. Your team takes the calls.” https://superpractice.com/pricing.md (checked 2026-11-07)
33. Average matter value, lead-to-client rate and cost per signed client are recalculated when a matter signs, with no spreadsheet. “Average matter value, lead-to-client rate, and cost per signed client, always current, never in a spreadsheet.” https://superpractice.com/features/rainmaker.md (checked 2026-11-07)
34. Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately. “Scale is $4,000/month plus 10% of ad spend over $10k.” https://superpractice.com/pricing.md (checked 2026-11-07)
35. Managed Ads plans are sized by managed ad spend, up to $3,000 a month on Launch, $3,000 to $10,000 on Momentum and $10,000 and above on Scale. “| Managed ad spend | Up to $3,000/mo | $3,000–$10,000/mo | $10,000+/mo |” https://superpractice.com/pricing.md (checked 2026-11-07)
36. Website plans are Presence at $500, Authority at $1,000 and Market Leader at $1,500 a month. “Presence — $500/mo ... Authority — $1,000/mo (Most popular) ... Market Leader — $1,500/mo” https://superpractice.com/pricing.md (checked 2026-11-07)
37. SEO + AI Search plans are $1,750 (Foundation), $3,500 (Authority) and $5,000 (Market Leader) a month. “Authority — $3,500/mo ... Market Leader — $5,000/mo” https://superpractice.com/pricing.md (checked 2026-11-07)
38. The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each. “| Starter | $250/mo | 100 minutes | $2.00/min |” https://superpractice.com/pricing.md (checked 2026-11-09)
39. The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute). “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |” https://superpractice.com/pricing.md (checked 2026-11-07)
40. The Platform on its own has no platform fee or monthly minimum; the firm pays for the work the AI does. “There is no platform fee or monthly minimum; you pay for the work the AI does, nothing else.” https://superpractice.com/pricing.md (checked 2026-11-07)
41. AI Avatars video credits on the Platform are 10 cents each, capped at $100 a month unless the firm sets its own limit. “| AI Avatars video credits | 10¢ each, up to $100 a month unless you set your own limit |” https://superpractice.com/pricing.md (checked 2026-11-07)
42. Lead and contact import is included on all three Managed Ads plans. “| Lead and contact import | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-09)
43. Superpractice imports a firm’s existing leads and contacts at no extra cost. “We also import your existing leads and contacts at no extra cost.” https://superpractice.com/pricing.md (checked 2026-11-09)
44. The website build is included in the monthly plan with no separate upfront build fee. “Included. We design, build, optimize, and publish your site as part of the monthly plan with no separate upfront build fee.” https://superpractice.com/pricing.md (checked 2026-11-07)
45. AI credits past a plan’s included amount cost 10¢ each for the first 10,000 a month and 5¢ each after that. “| AI credits, first 10,000 each month | 10¢ each |” https://superpractice.com/pricing.md (checked 2026-11-07)
46. Superpractice does not charge per seat; seats are unlimited for every partner, attorney and staff member. “No. Seats are unlimited: add every partner, attorney, and staff member.” https://superpractice.com/pricing.md (checked 2026-11-07)
47. Superpractice says there is no annual contract, exit fee or minimum term, and a firm can cancel anytime. “There is no annual contract, exit fee, or minimum term. You can cancel anytime” https://superpractice.com/pricing.md (checked 2026-11-09)
48. Under the Terms, marketing plans renew month to month until the firm cancels. “renews automatically on a month-to-month basis unless terminated” https://superpractice.com/terms (checked 2026-11-09)
49. Under the Terms, no minimum term or early termination fee applies unless a signed order form states one. A cancellation takes effect at the end of the billing cycle. “no minimum term or early termination fee applies, and your cancellation takes effect at the end of the billing cycle in which Superpractice receives your notice” https://superpractice.com/terms (checked 2026-11-09)
50. Superpractice describes itself as one client acquisition operating system, run by AI and experts. “One client acquisition operating system, run by AI and experts.” https://superpractice.com/index.md (checked 2026-11-08)
51. Superpractice manages Microsoft Ads for firms, and its team can link a managed account through Superpractice’s own Microsoft login. “If Superpractice manages your Microsoft Ads” https://docs.superpractice.com/microsoft-ads (checked 2026-11-08)
52. Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform. “Superpractice AI-native CRM + client-acquisition platform” https://superpractice.com/pricing.md (checked 2026-11-07)
53. Launch manages one lead generation channel, Google Ads, Meta Ads or OpenAI Ads; Local Services Ads are not listed on Launch. “Single-channel lead generation ad management (Google Ads, Meta Ads, or OpenAI Ads)” https://superpractice.com/pricing.md (checked 2026-11-07)
54. Under the Terms, a firm owns its website after 12 consecutive paid months on a Website plan, or sooner by paying a buyout. Until then the site is licensed to the firm while it subscribes. “You own your website after twelve (12) consecutive paid months on a Website plan, or sooner by paying the buyout described in Appendix B” https://superpractice.com/terms (checked 2026-11-09)
55. Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term. “There is no annual contract, exit fee, or minimum term.” https://superpractice.com/pricing.md (checked 2026-11-07)
56. Ad spend is separate and paid directly to the ad platforms. “Ad spend is separate and paid directly to the ad platforms” https://superpractice.com/pricing.md (checked 2026-11-07)
57. Grow Law’s PPC plans list Google Ads, Local Services Ads, Microsoft (Bing) Ads and Facebook Ads as managed channels, with 2 to 4 channels depending on tier. “Managed Channels (Google Ads, Local Services Ads, Microsoft (Bing) Ads, Facebook Ads)” https://growlaw.co/pricing-ppc (checked 2026-11-07)
58. The PPC service page also lists Google Display Ads, Meta Ads, retargeting campaigns and YouTube Ads among its law firm PPC services. “Meta Ads (Facebook & Instagram)” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
59. Grow Law’s ChatGPT advertising service covers eligibility, account setup, campaign strategy, creative, landing-page alignment, bidding, conversion setup and reporting inside OpenAI’s Ads Manager Beta. “ChatGPT advertising services manage eligible sponsored campaigns inside OpenAI's Ads Manager Beta, covering policy and account eligibility, campaign strategy, context hints, creative, landing-page alignment, bidding, conversion setup, and reporting.” https://growlaw.co/chatgpt-advertising-services (checked 2026-11-07)
60. Grow Law states its PPC team reviews active campaigns weekly and that the account manager responds within one business day. “You get a dedicated account manager who responds within 1 business-day.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
61. Grow Law states PPC ad spend is separate from its fee and is billed directly to the client’s own Google Ads account. “Ad spend is separate, billed directly to your own Google Ads account, and controlled entirely by you.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
62. Grow Law states signed cases are verified in the client’s CRM and tied back to spend. “Signed cases are verified in your CRM and tied back to spend.” https://growlaw.co/ (checked 2026-11-07)
63. Grow Law’s PPC plans include automated lead tracking with CallRail call tracking. “Automated Lead Tracking (Including $100 for CallRail Call Tracking)” https://growlaw.co/pricing-ppc (checked 2026-11-07)
64. Grow Law offers a proprietary Growth Portal (portal.growlaw.co) showing lead quality, signed cases, cost and AI visibility. “Our Proprietary Growth Portal is one live view of lead quality, signed cases, cost, and AI visibility.” https://growlaw.co/ (checked 2026-11-07)
65. Grow Law states the Growth Portal can connect to a firm’s CRM to trace performance from source to signed case, but does not name supported CRMs beyond a Clio example in its website cost calculator. “When connected to a firm’s CRM and marketing data, it is designed to help the firm trace performance from source to qualified lead and signed case.” https://growlaw.co/company-facts (checked 2026-11-07)
66. PPC plans include 1 to 3 new PPC landing page layouts depending on tier. “New high-converting PPC landing pages. Landing page layouts, up to” https://growlaw.co/pricing-ppc (checked 2026-11-07)
67. Grow Law builds law firm websites on Webflow as its top choice and on WordPress when needed, and says a firm can take its site with it if it leaves. “Our top choice for designing law firm websites today is Webflow.” https://growlaw.co/pricing-design (checked 2026-11-07)
68. Grow Law states clients own their website, content, ad accounts and data from day one. “Your website, content, ad accounts, and all data belong to you from day one.” https://growlaw.co/ (checked 2026-11-07)
69. Some Grow Law pages qualify ownership as applying once work is paid for. “Your website, data, and leads are all yours once paid for.” https://growlaw.co/attorney-lead-generation (checked 2026-11-07)
70. Grow Law states monthly performance review sessions are mandatory for clients. “Our monthly performance reviews are mandatory because we can’t do our jobs without your input.” https://growlaw.co/pricing-seo (checked 2026-11-07)
71. Between monthly reviews, clients log in to the Growth Portal for qualified leads per channel, cost per lead, opportunity value and ROI, updated in real time. “Between monthly review meetings, log in to the Growth Portal to see your qualified leads per channel, cost per lead, opportunity value, and ROI.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
72. The Growth Portal shows leads, spend, ROI and projected revenue live. “Log in to our Growth Portal anytime and see your leads, spend, ROI, and projected revenue, live.” https://growlaw.co/attorney-lead-generation (checked 2026-11-07)
73. Grow Law states an AI screening system scores inbound inquiries and filters unqualified contacts before they reach the firm’s intake team. “Our AI screening system reviews every inbound inquiry, scores leads by case type and practice area fit, and filters out unqualified contacts before they reach your intake team.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
74. Grow Law states it benchmarks response, follow-up and lead-to-case conversion so the client firm’s team can see where prospects are lost. “Response, follow-up, and lead-to-case conversion are benchmarked so your team can see where good prospects are lost.” https://growlaw.co/ (checked 2026-11-07)
75. Grow Law states every lead is recorded and scored by AI in its Growth Portal so the firm’s intake team knows who to pursue. “Every lead is recorded and scored by AI, so your intake knows exactly who to pursue.” https://growlaw.co/attorney-lead-generation (checked 2026-11-07)
76. Grow Law’s pages do not describe call answering, live intake staffing, chat staffing or lead follow-up as a service Grow Law provides. Not publicly disclosed on the pages checked. https://growlaw.co/company-facts (checked 2026-11-07)
77. Grow Law says the prices shown for its SEO packages are starting points. “The prices shown for each SEO package are starting points.” https://growlaw.co/pricing-seo (checked 2026-11-08)
78. Grow Law finalizes exact SEO scope and pricing after a discovery call. “the exact scope and pricing are only finalized after your Discovery Call” https://growlaw.co/pricing-seo (checked 2026-11-08)
79. Grow Law says PPC cost depends on the firm’s market, practice area and campaign scope. “The cost of PPC for lawyers depends on your market, practice area, and campaign scope.” https://growlaw.co/law-firm-ppc (checked 2026-11-08)
80. Grow Law’s pricing page lists every plan, including PPC, website design and the All-Access Pass, as a "From" price. “From $1,450/mo includes PPC Campaign Setup” https://growlaw.co/pricing (checked 2026-11-08)
81. Grow Law states it charges no setup fee and clients can cancel anytime. “$0 setup. Cancel anytime.” https://growlaw.co/ (checked 2026-11-07)
82. Grow Law states it has no long-term contracts and operates month-to-month. “No Long-Term Contracts We operate month-to-month.” https://growlaw.co/personal-injury-lawyer-seo (checked 2026-11-08)
83. Grow Law states there are no long-term contracts holding a firm in place, and describes its engagements as month-to-month. “Your leads, content, website, and data are 100% yours. No long-term contracts holding you in place.” https://growlaw.co/criminal-defense-lawyer-seo (checked 2026-11-07)
84. Grow Law publishes no exit fee, early termination fee or payment of a remaining term, and no minimum term for its services. Not publicly disclosed on the pages checked. https://growlaw.co/terms-of-use (checked 2026-11-08)
85. Grow Law’s PPC management fees start at $1,450 a month (Starter), $1,850 (Tier II) and $2,400 (Tier III). “Grow Law's management fees start at $1,450/mo for the Starter plan and range to $2,400+/mo for full-scale campaigns.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
86. Grow Law’s pages do not describe a daily or AI audit of the firm’s Google Ads account; they state a weekly review of active campaigns by its PPC team. Not publicly disclosed on the pages checked. https://growlaw.co/law-firm-ppc (checked 2026-11-07)
87. PPC management is $1,450 per month for up to $10k in ad spend and 15% of ad spend above that. “$1,450 per month for up to $10k in monthly ad spend. Above $10k, the investment is to 15% of your monthly ad spend.” https://growlaw.co/pricing-ppc (checked 2026-11-07)
88. Rankings.io offers Google Search Ads management for law firms, including branded-search defense and practice-specific landing pages. “We build the campaign structure, ad copy, and practice-specific landing pages for each case type” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
89. Rankings.io offers Google Local Services Ads management, including Google Verified setup and lead-by-lead monitoring for credits. “we handle verification start to finish, from your Google Business Profile to the background check, bar license, and insurance.” https://rankings.io/services/google-local-service-ads-for-lawyers/ (checked 2026-11-07)
90. Rankings.io offers paid social advertising, building first on Meta (Facebook and Instagram) and describing LinkedIn and TikTok as options. “Paid social advertising for law firms uses targeted ads on Facebook, Instagram, LinkedIn, and TikTok to generate case inquiries” https://rankings.io/services/paid-social/ (checked 2026-11-07)
91. Rankings.io offers ChatGPT Ads campaign management for law firms and states OpenAI approves legal advertisers case by case. “Rankings.io builds and manages these campaigns for law firms: the ads and landing pages OpenAI matches on, location targeting down to the zip code” https://rankings.io/services/chatgpt-ads/ (checked 2026-11-07)
92. Rankings.io states it reviews every ad and landing page for state bar advertising rules before launch. “We review every ad and landing page before it goes live, keeping claims, testimonials, and disclaimers within your state's limits.” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
93. Rankings.io states its Google Ads reporting includes call tracking and cost per case. “Every month, you see what your spend produced: calls, form fills, qualified inquiries, and cost per case. Transparent call tracking shows which campaigns drive cases” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
94. Rankings.io states clients receive monthly performance reviews and quarterly business reviews, with reporting tied to revenue and signed cases. “You also get monthly performance reviews and quarterly business reviews. ... Reporting is tied to the metrics that actually matter, revenue and signed cases” https://rankings.io/faq/ (checked 2026-11-07)
95. For ChatGPT Ads, Rankings.io states case-level attribution is not yet available and it reports leads via conversion tracking and UTMs. “Case-level attribution isn't available yet, and we will not forecast results on a channel this new.” https://rankings.io/services/chatgpt-ads/ (checked 2026-11-07)
96. Rankings.io builds custom WordPress websites for law firms and states most launch in under 120 days. “Under 120 days from kickoff to launch for most firms.” https://rankings.io/services/website-design-for-lawyers/ (checked 2026-11-07)
97. Rankings.io states clients own their Google Ads, LSA and social ad accounts and that it does not run campaigns from accounts it controls. “We never run your campaigns from an account we control, so if you ever leave, everything goes with you.” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
98. Rankings.io states the client owns all assets it produces, including domain, code, content, backlinks, creative, analytics and CRM data. “You do. Every asset we produce is yours: domain, code, content, backlinks, creative, analytics, CRM data.” https://rankings.io/faq/ (checked 2026-11-07)
99. Rankings.io states it does not use proprietary platforms that clients cannot leave with, and builds sites on WordPress. “No hostage situations, no clawbacks, no proprietary platforms you can't leave with.” https://rankings.io/faq/ (checked 2026-11-07)
100. Rankings.io describes a growth forecast as part of a custom 12-month plan. “Your growth forecast is shaped by budget, market competitiveness, and the strength of your intake” https://rankings.io/ (checked 2026-11-07)
101. Rankings.io states it tracks speed to lead and follow-up alongside the marketing for personal injury clients. “We track speed to lead and follow-up alongside the marketing, so the demand you pay for converts.” https://rankings.io/services/personal-injury-lawyer-marketing/ (checked 2026-11-07)
102. Rankings.io's paid social service uses Meta Instant Forms and routes inquiries to the firm's CRM for the firm's intake team to follow up. “route every inquiry to your CRM the moment it comes in. Your intake team follows up while interest is highest” https://rankings.io/services/paid-social/ (checked 2026-11-07)
103. Rankings.io describes expert sales coaching to turn leads into clients. “Our team also focuses on turning leads into clients with our expert sales coaching” https://rankings.io/best-law-firm-seo-company/ (checked 2026-11-07)
104. Rankings.io does not publicly state that it offers call answering, live chat or outsourced intake staffing. Not publicly disclosed on the pages checked. https://rankings.io/ (checked 2026-11-07)
105. Rankings.io does not publish service pricing and states it builds pricing in a discovery call. Not publicly disclosed on the pages checked. https://rankings.io/services/personal-injury-lawyer-marketing/ (checked 2026-11-07)
106. Rankings.io publishes no fee for any service and no setup or onboarding fee. Not publicly disclosed on the pages checked. https://rankings.io/faq/ (checked 2026-11-08)
107. Asked what the contract term is, Rankings.io’s FAQ answers month-to-month. “What's the contract term? Month-to-month. No handcuffs.” https://rankings.io/faq/ (checked 2026-11-08)
108. Rankings.io states engagements are month-to-month with no long-term contracts. “Month-to-month. No handcuffs. We have to earn our keep every month.” https://rankings.io/faq/ (checked 2026-11-07)
109. Rankings.io publishes no exit fee, early termination fee, cancellation fee or payment of a remaining term, and no client terms of service. Not publicly disclosed on the pages checked. https://rankings.io/legal/ (checked 2026-11-08)
110. Rankings.io’s pages do not describe a daily audit of the firm’s ads account. Not publicly disclosed on the pages checked. https://rankings.io/ (checked 2026-11-07)
111. Rankings.io states LSA management is a flat fee that does not rise with budget, and its mass tort page describes a flat-rate fee rather than a percentage of ad spend. “Our management fee stays flat at any budget. Growing the channel never raises it.” https://rankings.io/services/google-local-service-ads-for-lawyers/ (checked 2026-11-07)
112. Scorpion states its Advertising AI learns what drives revenue and trains the ad systems of Google, Microsoft and Meta for law firm campaigns. “trains the AI of our advertising partners (like Google, Microsoft, and Meta) to bring you more of the right clients, automatically” https://www.scorpion.co/law-firms/marketing-solutions/advertising-ai/ (checked 2026-11-07)
113. Scorpion describes itself as Google’s largest Local Services Ads partner. “As Google's largest LSA partner, Scorpion builds that full presence” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
114. Scorpion states it manages the day-to-day of Local Services Ads campaigns, including disputes, profile upkeep and compliance. “From helping with disputes to keeping your profile up-to-date and compliant, we manage the day-to-day of your LSA campaigns” https://www.scorpion.co/marketing-solutions/local-services-ads/ (checked 2026-11-07)
115. Scorpion’s legal social advertising page says it runs law firm ads across Facebook, Instagram and YouTube. “By running ads across Facebook, Instagram, and YouTube, you’ll see the results where it matters: your caseload.” https://www.scorpion.co/law-firms/marketing-solutions/social-advertising/ (checked 2026-11-07)
116. Scorpion plans, launches and manages ChatGPT ad campaigns for law firms through its Advertising AI, and describes itself as a technology partner with access to OpenAI’s advertising team. “Scorpion plans, launches, and manages your ChatGPT ad campaigns through our Advertising AI” https://www.scorpion.co/law-firms/marketing-solutions/chatgpt-ads/ (checked 2026-11-07)
117. Scorpion’s Budgets AI shifts ad spend toward the channels bringing in cases and updates daily. “automatically shifts your spend toward the channels bringing in real cases ... Budgets AI updates daily to keep you ahead, not catching up.” https://www.scorpion.co/law-firms/marketing-solutions/budgets-ai/ (checked 2026-11-07)
118. Scorpion states it connects marketing channels to signed cases and revenue, reporting case value by source, cost per signed client and attributed revenue. “Connect every marketing channel to signed cases and revenue. Know case value by source, cost per signed client, and attributed revenue.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
119. Through the Clio integration Scorpion tracks lead and matter status and receives estimated and actual case values. “Scorpion also has access to estimated and actual case values as they advance through the pipeline.” https://www.scorpion.co/about-us/partnerships/clio/ (checked 2026-11-07)
120. Scorpion’s legal website page lists call recording, lead intake and case management among the tools bundled with its websites. “Running effective marketing campaigns requires countless tools: call recording, lead intake, case management, and more. With Scorpion, you’ll have them all.” https://www.scorpion.co/law-firms/marketing-solutions/website/ (checked 2026-11-07)
121. Scorpion uses Google Analytics 4 alongside its own Scorpion Analytics data, and clients keep access to their Google Analytics. “Scorpion uses Google Analytics (GA4) and Scorpion Analytics data to analyze and interpret your website and campaign data” https://www.scorpion.co/faq/ (checked 2026-11-07)
122. Scorpion’s Landing Page AI creates and updates law firm landing pages automatically from what people search for and how ads perform. “Get new landing pages automatically created and updated based on what people are searching for” https://www.scorpion.co/law-firms/marketing-solutions/landing-page-ai/ (checked 2026-11-07)
123. Scorpion produces video for law firm advertising and brand storytelling, handling it from script to screen. “We create high-performing videos that tell your story, build trust, and keep your law firm top of mind. From script to screen, we handle it all.” https://www.scorpion.co/law-firms/marketing-solutions/social-advertising/ (checked 2026-11-07)
124. Scorpion builds websites on its own proprietary content management system. “While we use our own proprietary CMS, it's just one piece of our full collection of digital marketing solutions.” https://www.scorpion.co/faq/ (checked 2026-11-07)
125. Clients own their website’s domain, content and imagery after the contract term is complete, but not Scorpion’s underlying website system. “Yes, you own your website after the length of your contract with Scorpion is complete. While you won’t own the underlying system” https://www.scorpion.co/faq/ (checked 2026-11-07)
126. On leaving after fulfilling the contract, the client receives static site files, design assets and content, and must rebuild the site on another content management system. “You’ll need to work with another vendor to rebuild your website on a content management system of your choosing” https://www.scorpion.co/faq/ (checked 2026-11-07)
127. On leaving after fulfilling the contract, Scorpion says it transfers ownership of accounts such as Google Analytics, Google Local Services Ads and social media accounts, and website content, back to the client. “transferring full ownership of key accounts such as Google Analytics/GA4, Google Local Services Ads, social media accounts, website content, and more back to you” https://www.scorpion.co/faq/ (checked 2026-11-07)
128. Scorpion’s privacy policy states it acts as a processor of client data and the client is the data controller. “Scorpion acts as a processor, while the client is the data controller.” https://www.scorpion.co/privacy-policy/ (checked 2026-11-07)
129. Scorpion offers one dashboard for marketing performance, intake data and revenue metrics, framed against waiting for a monthly report. “Your marketing performance, intake data, and revenue metrics all in one place. No spreadsheets. No waiting for a monthly report.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
130. Scorpion’s Revenue Intelligence page says it shows how marketing turns into dollars and which geographic areas and case types are most profitable. “Scorpion’s Revenue Intelligence tells you exactly how your marketing is turning into dollars (not clicks, not impressions, no vanity).” https://www.scorpion.co/law-firms/marketing-solutions/revenue-intelligence/ (checked 2026-11-07)
131. Scorpion Convert includes a Voice Assistant that answers calls with natural-sounding AI, qualifies callers and schedules appointments, in missed-call, after-hours or all-day modes. “Voice Assistant answers calls with a friendly, natural-sounding AI that qualifies and schedules appointments.” https://www.scorpion.co/law-firms/marketing-solutions/convert/ (checked 2026-11-07)
132. Convert’s Messaging Assistant responds to missed calls, texts, website chats, Facebook messages, LSA leads and contact forms around the clock, and texts leads who do not convert right away. “Messaging Assistant instantly responds to missed calls, texts, website chats, Facebook messages, LSA leads, and contact forms, 24/7. ... Text leads who don’t convert right away” https://www.scorpion.co/law-firms/marketing-solutions/convert/ (checked 2026-11-07)
133. Scorpion’s Leads AI scores each inbound lead and grades how well the firm’s own team handled the intake call. “Know how well your team is turning calls into cases (or where they might need training). Immediately.” https://www.scorpion.co/law-firms/marketing-solutions/leads-ai/ (checked 2026-11-07)
134. Every inbound lead is scored immediately for quality and potential case value. “Every inbound lead is scored immediately for quality and potential case value. Your team focuses on the best potential clients. Nothing gets missed.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
135. Scorpion states Convert AI answers calls, collects case details and books consultations automatically around the clock. “Scorpion’s Convert AI answers calls, collect case details, and book consultations automatically around the clock.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
136. Scorpion’s pages publish no prices for any service, product or plan. Not publicly disclosed on the pages checked. https://www.scorpion.co/sitemap.xml (checked 2026-11-07)
137. Scorpion’s FAQ says the investment depends on the client’s business goals, across marketing technology, marketing services and digital advertising. “The investment you decide to make with Scorpion depends on your business goals.” https://www.scorpion.co/faq/ (checked 2026-11-07)
138. Scorpion typically requires a 12-month contract for its marketing technology and certain services such as SEO. “Scorpion typically requires a 12-month contract for our marketing technology and certain marketing services like search engine optimization (SEO).” https://www.scorpion.co/faq/ (checked 2026-11-07)
139. Scorpion states digital advertising services such as Google Ads, LSAs and Meta are typically month-to-month. “Digital advertising services like Google Ads, LSAs, Meta, etc. are typically month-to-month terms.” https://www.scorpion.co/faq/ (checked 2026-11-07)
140. Scorpion’s pages do not state how often a law firm meets the people running its marketing. Not publicly disclosed on the pages checked. https://www.scorpion.co/sitemap.xml (checked 2026-11-07)
141. Juris Digital manages Google Search campaigns around practice areas, markets and intake outcomes. “Juris Digital manages Google Search campaigns around your practice areas, markets and intake outcomes, so the next budget decision has evidence behind it.” https://jurisdigital.com/services/google-ads-for-law-firms/ (checked 2026-11-07)
142. Juris Digital manages Google Local Services Ads, including profile optimization, lead disputes and an assigned Google Ads expert. “Lead dispute assistance (so you’re not charged for irrelevant leads)” https://jurisdigital.com/services/local-services-ads/ (checked 2026-11-07)
143. Juris Digital runs Facebook and Instagram campaigns with creative, a qualification path and an intake handoff. “We build the creative, qualification path, and intake handoff around the matters your firm wants to sign.” https://jurisdigital.com/services/meta-ads-for-law-firms/ (checked 2026-11-07)
144. Juris Digital offers YouTube and display campaigns and evaluates Performance Max where it fits. “YouTube and display campaigns, with Performance Max evaluated where its broader reach fits the firm.” https://jurisdigital.com/services/video-display-advertising-law-firms/ (checked 2026-11-07)
145. Where identifiers, consent and intake records support it, offline conversion reporting connects an ad click to a later qualified inquiry or signed matter. “Where identifiers, consent and intake records support it, offline conversion reporting can connect an ad click to a later qualified inquiry or signed matter.” https://jurisdigital.com/services/google-ads-for-law-firms/ (checked 2026-11-07)
146. Juris Digital’s primary outcome metrics are qualified inquiries, signed cases and cost per signed case. “Primary Outcome Metric: Qualified legal inquiries, signed cases, and Cost Per Signed Case (CPSC)” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
147. Juris Digital states its reports show unmatched and unknown outcomes rather than assigning every matter to an ad. “the report will show unmatched and unknown outcomes instead of assigning every matter to an ad.” https://jurisdigital.com/guides/paid-media-buyers-guide/ (checked 2026-11-07)
148. Juris Digital integrates with Clio, Filevine, Litify, Lawmatics, LeadDocket and CallRail to track signed cases and fee revenue. “integrating with Clio, Filevine, Litify, Lawmatics, LeadDocket, and CallRail, to track actual signed cases and fee revenue” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
149. Performance Creative covers brand, website, video and ad creative built on StoryBrand and measured on signed cases. “Brand, website, video, and ad creative for law firms, built around the StoryBrand framework and measured the same way everything else in JurisOS™ is measured.” https://jurisdigital.com/services/performance-creative-for-law-firms/ (checked 2026-11-07)
150. Juris Digital’s content and website teams improve existing pages or build campaign landing pages. “Our content and website teams can improve an existing page or build a campaign page where the task calls for one.” https://jurisdigital.com/services/google-ads-for-law-firms/ (checked 2026-11-07)
151. Juris Digital builds custom WordPress websites on the StoryBrand framework, with projects typically taking 8 to 12 weeks. “Custom WordPress websites built on the StoryBrand framework created by Donald Miller.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
152. JurisPage clients own their site, content and all IP Juris Digital creates. “You own your site, your content, and all IP we create, always.” https://jurisdigital.com/services/jurispage/ (checked 2026-11-07)
153. JurisLingo translations are stored in the firm’s WordPress database and stay with the firm on cancellation. “Translations are stored in your WordPress database, so every translated page, URL and edit stays live and yours.” https://jurisdigital.com/jurislingo/ (checked 2026-11-07)
154. Juris Digital’s pages do not state who owns the Google Ads or other advertising accounts in its own paid media engagements. Not publicly disclosed on the pages checked. https://jurisdigital.com/ (checked 2026-11-07)
155. Monthly reporting tracks leads, cases, revenue attribution, rankings and organic traffic. “Monthly reporting tracks leads, cases, revenue attribution, rankings, and organic traffic.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
156. For Meta leads, Juris Digital passes source details to the firm’s CRM, alerts staff and agrees the call, text and email sequence the firm’s team follows. “Where your systems support it, we pass source details to the CRM, alert the right staff, and agree on the call, text, and email sequence when there is no answer.” https://jurisdigital.com/services/meta-ads-for-law-firms/ (checked 2026-11-07)
157. RevOps connects marketing, intake, CRM workflows, follow-up, outcome records and capacity. “Connect marketing, intake, CRM workflows, follow-up, outcome records, and capacity so opportunities have clear ownership, and every growth decision has better evidence.” https://jurisdigital.com/services/revops/ (checked 2026-11-07)
158. RevOps includes call and lead scoring, with a qualified-lead definition built with the intake team and a monthly lead-quality review. “A qualified-lead definition built with your intake team Monthly lead-quality review” https://jurisdigital.com/services/ (checked 2026-11-07)
159. JD Assistant is a WordPress plugin that answers website visitors’ questions using only the firm’s own content. “JD Assistant is a WordPress plugin that uses generative AI to deliver instant, accurate answers to your website visitors using only your content.” https://jurisdigital.com/tools/jd-assistant/ (checked 2026-11-07)
160. JurisPage is priced at $2,000 to $4,000 a month. “Start-up law firm marketing (JurisPage): $2,000 to $4,000 per month.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
161. Established-firm marketing (Ascend) is priced at $5,000 to $50,000+ a month. “Established law firm marketing (Ascend): $5,000 to $50,000+ per month.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
162. Website design is priced at $10,000 to $50,000 per project. “Website design: $10,000 to $50,000 per project depending on firm size and scope.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
163. The published PPC management fee is 20% of ad spend plus a setup fee based on the work required. “Our published PPC management fee is 20% of ad spend, plus a setup fee based on the work required.” https://jurisdigital.com/services/ppc-law-firms/ (checked 2026-11-07)
164. PPC management requires a minimum monthly ad spend of $3,000. “PPC management: Management fee plus a minimum monthly ad spend of $3,000.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
165. Juris Digital scopes platform spend, management, creative, destination work and measurement separately and publishes no paid social price. “We scope platform spend, management, creative production, destination work and measurement separately so you can see the commitment.” https://jurisdigital.com/services/paid-social-advertising-law-firms/ (checked 2026-11-08)
166. Juris Digital’s homepage asks firms to sign a basic agreement committing to a 12-month campaign. “we ask that the firms we work with sign a basic agreement committing to a 12-month campaign.” https://jurisdigital.com/ (checked 2026-11-07)
167. The JurisPage engagement is 24 months, which Juris Digital states is what allows it to skip the upfront setup fee. “24 months. That term is what makes it possible to skip the upfront setup fee” https://jurisdigital.com/services/jurispage/ (checked 2026-11-07)
168. Juris Digital’s terms require thirty days’ written notice before the beginning of a month to cancel, and cancellation is not effective before the minimum term ends. “Termination requires a thirty (30) day notice before the beginning of a month to cancel or pause for that month.” https://jurisdigital.com/terms-and-conditions/ (checked 2026-11-07)
169. PPC management is offered without a long-term contract. “PPC management is offered without a long-term contract.” https://jurisdigital.com/services/ppc-law-firms/ (checked 2026-11-07)
170. LeadsOS is described as a managed demand-generation system run by SMB Team’s team, not software the firm runs. “LeadsOS is a managed demand-generation system. It’s not a list of leads you buy or a hands-off software tool.” https://smbteam.com/law-firm-marketing/ (checked 2026-11-07)
171. SMB Team manages Google Search ads and extends campaigns through YouTube and Display ads. “We anchor your firm at the top of Search and maintain dominance through YouTube and Display ads.” https://smbteam.com/law-firm-marketing/ppc/ (checked 2026-11-07)
172. Paid social is offered only as a bundle with SMB Team’s LSA or PPC services, run by a dedicated paid social media buyer on Facebook and Instagram. “we only offer this as a bundle with our LSA or PPC services.” https://smbteam.com/law-firm-marketing/social-media/ (checked 2026-11-07)
173. SMB Team manages ChatGPT Ads for law firms and builds a dedicated landing page and call-tracking number for them. “A dedicated landing page and a ChatGPT-specific call-tracking number mean you see what’s actually driving leads.” https://smbteam.com/law-firm-marketing/chatgpt-ads/ (checked 2026-11-07)
174. SMB Team states its team uses AI-first tools to monitor PPC performance in real time, flagging cost-per-lead disruptions and fraud. “Our team uses AI-first tools to monitor PPC campaign performance in real-time, flagging cost per lead (CPL) disruptions and protecting your PPC budget from fraud and wasted spend.” https://smbteam.com/law-firm-marketing/ppc/ (checked 2026-11-07)
175. LeadsOS states it reports acquisition costs including cost-per-lead and cost-per-signed-case. “LeadsOS provides total transparency into your acquisition costs, such as cost-per-lead and cost-per-signed-case, allowing you to scale what works and cut what doesn’t.” https://smbteam.com/law-firm-marketing/ (checked 2026-11-07)
176. SMB Team builds dedicated, custom-coded landing pages for its PPC campaigns. “clicks must be directed to dedicated, custom-coded landing pages designed for a single purpose: converting a searcher into a lead.” https://smbteam.com/law-firm-marketing/ppc/ (checked 2026-11-07)
177. SMB Team produces AI avatar video, recording the attorney once and generating months of AI-generated content for social channels. “We record you once, then use that asset to generate months of AI-generated content that scales your authority across social channels” https://smbteam.com/law-firm-marketing/video-ai-avatars/ (checked 2026-11-07)
178. The web design page states the client owns 100% of the website, built on open-source WordPress. “you own 100% of the website. We build on open-source WordPress so you have total control over your domain, your content, and your imagery.” https://smbteam.com/law-firm-marketing/web-design/ (checked 2026-11-09)
179. SMB Team’s Terms and Conditions state SMB Team owns all assets developed or used during the term, including the website, content, landing pages and ads accounts. “SMB Team will own all assets developed or used during the Term, including but not limited to, the website, content, landing pages and Google ads account, Facebook ads account” https://smbteam.com/terms-and-conditions/ (checked 2026-11-09)
180. After the Original Term and full payment, the client may request assignment of the assets; earlier ownership costs a one-time $10,000 fee. “the Client may request the assignment of ownership of the Assets, and SMB Team will assign ownership of the Assets to the Client.” https://smbteam.com/terms-and-conditions/ (checked 2026-11-07)
181. Transfer of data such as website content, landing pages and ads account information carries a one-time fee of $4,837 per asset group. “can be done after the one-time transfer fee of $4,837 (per asset group) is paid in full.” https://smbteam.com/terms-and-conditions/ (checked 2026-11-07)
182. Paid social includes weekly performance checks and monthly ROI reporting and strategy. “Weekly Health Performance Checks ... Monthly ROI Performance Reporting & Strategy” https://smbteam.com/law-firm-marketing/social-media/ (checked 2026-11-07)
183. SMB Team states it connects Meta, PPC and LSA in one unified dashboard and uses a proprietary dashboarding tool with call monitoring. “we can connect Meta, PPC, and LSA in one unified dashboard.” https://smbteam.com/law-firm-marketing/google-lsa/ (checked 2026-11-07)
184. IntakeOS offers human intake support through trained virtual assistants from SMB Team’s sister company Attorney Assistant. “Professionally trained virtual assistants (VAs) extend team capacity without the hassle of hiring and adding internal overhead.” https://smbteam.com/intake-os/ (checked 2026-11-07)
185. IntakeOS includes sales training for the firm’s intake team, delivered through its Elite Coaching program. “High-impact law firm sales training delivered through Elite Coaching transforms your intake team from “order takers” to revenue drivers.” https://smbteam.com/intake-os/ (checked 2026-11-07)
186. IntakeOS provides its CRM and intake platform through a partnership with SMB Team’s sister company Attorney Fuel. “Through a partnership with our sister company, Attorney Fuel, IntakeOS provides structured workflows, automated follow-up, lead tracking, and real-time visibility into team performance.” https://smbteam.com/intake-os/ (checked 2026-11-07)
187. AI Workforce Pro’s skill library includes qualifying and scoring inbound leads, pushing them into the firm’s CRM and running follow-up sequences. “Qualify and score inbound leads, push them into your CRM at the right stage, run follow-up sequences that actually get sent, recover no-shows” https://smbteam.com/aios/law-firm-ai-workforce-pro/inside/ (checked 2026-11-07)
188. SMB Team does not publish prices for LeadsOS marketing, IntakeOS, ProfitOS or FreedomOS. Not publicly disclosed on the pages checked. https://smbteam.com/ (checked 2026-11-07)
189. AI Workforce Pro is $350 a user a month for 1 to 4 users on a month-to-month agreement, with 1M AI credits a user each month. “1–4 Users $350 per user, per month Monthly AI credits: 1M per user, every month Month-to-month agreement Cancel or add seats at any time” https://smbteam.com/aios/law-firm-ai-workforce-pro/pricing/ (checked 2026-11-07)
190. SMB Team’s Terms and Conditions state a Service Agreement term of one year, renewing for one-year periods, unless the agreement states otherwise. “the term of the Parties’ Service Agreement will be one year from the execution thereof (the “Original Term”) and will continue for one-year periods” https://smbteam.com/terms-and-conditions/ (checked 2026-11-07)
191. The Terms and Conditions state a Service Agreement may not be terminated during the Original Term. “This Service Agreement may not be terminated during the Original Term.” https://smbteam.com/terms-and-conditions/ (checked 2026-11-07)
192. SMB Team states it does not bill PPC management as a percentage of ad spend. “Unlike traditional ad agencies, we don’t bill as a percentage of ad spend.” https://smbteam.com/law-firm-marketing/ppc/ (checked 2026-11-07)
193. FirmPilot states legal-specific AI agents optimize PPC bidding, targeting and ad creative automatically. “We use legal-specific AI agents to automatically optimize bidding, targeting, and ad creative, ensuring your budget goes toward clicks that actually convert.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
194. FirmPilot states its automations refine bidding and targeting daily. “refining bidding and targeting daily with real conversion signals and behavioral intent” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
195. FirmPilot states it does not charge a percentage fee on ad spend. “We also don’t charge a percent fee on ad spend, so your PPC dollars go fully to ads.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
196. FirmPilot lists LinkedIn, Facebook and Instagram campaigns among its services. “LinkedIn, Facebook, and Instagram campaigns that amplifies your brand and positions your firm as an authority in your practice area.” https://firmpilot.com/services/ (checked 2026-11-07)
197. FirmPilot states a retained client can be traced back to the search that started it once the firm’s CRM or intake system is integrated. “Integrate with your CRM or intake system and you can trace a retained client back to the exact search that started it.” https://firmpilot.com/practice-area/solo-law-firms/ (checked 2026-11-07)
198. FirmPilot states it integrates with the firm’s CRM and intake systems to connect marketing to retained clients. “FirmPilot integrates with your CRM and intake systems to connect marketing performance directly to retained clients.” https://firmpilot.com/practice-area/mid-to-large-law/ (checked 2026-11-07)
199. FirmPilot states campaign landing pages filter unqualified users and lead quality is monitored through client feedback and offline conversion tracking. “Each page is custom-built for its campaign to filter unqualified users. Lead quality is continually monitored through client feedback and offline conversion tracking.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
200. FirmPilot states it sends paid clicks to conversion-optimized landing pages. “Conversion-optimized landing pages Send clicks to landing pages designed to convert visitors into clients.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
201. FirmPilot’s pages do not list website design or a website build as a service. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
202. FirmPilot states client websites run on WordPress so the firm keeps the site and the domain regardless of who manages the marketing. “Client websites run on WordPress, so your firm keeps the site and the domain regardless of who manages the marketing.” https://firmpilot.com/blog/personal-injury-lawyer-marketing/ (checked 2026-11-07)
203. FirmPilot’s pages do not state who owns the ad accounts, content or data when an engagement ends, or what leaves with the firm. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
204. FirmPilot states its dashboards track ROI in real time, with no monthly reports to wait on. “Our no-nonsense dashboards let you easily track ROI and measure the impact of every dollar you’ve spent, all in real time. No spreadsheets. No waiting on monthly reports.” https://firmpilot.com/services/ (checked 2026-11-07)
205. FirmPilot states the dashboard shows lead volume, keyword rankings, ad performance and ROI indicators. “Your dashboard includes clear metrics on lead volume, keyword rankings, ad performance, and ROI indicators.” https://firmpilot.com/how-firmpilot-works/ (checked 2026-11-07)
206. FirmPilot states it works with the firm’s intake team to learn which leads became opportunities or signed cases. “We work closely with your intake team to determine which leads turned into real opportunities or signed cases.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
207. FirmPilot’s pages do not describe call answering, live chat, booking, texting or follow-up with inquiries as a FirmPilot service. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
208. FirmPilot publishes three plans, Lite at $4,250, Firm at $6,900 and Premium at $9,250 a month. “Lite $4,250 per month ... Firm $6,900 per month ... Premium $9,250 per month” https://firmpilot.com/pricing/ (checked 2026-11-07)
209. Each of FirmPilot’s three published plans shows a fixed monthly fee and a contact link in place of a feature list. “Lite $4,250 per month Contact us to learn more” https://firmpilot.com/pricing/ (checked 2026-11-08)
210. FirmPilot describes its pricing as flat monthly subscription fees. “flat monthly subscription fees that allow firms to immediately reduce marketing overhead and the need for multiple vendors.” https://firmpilot.com/pricing/ (checked 2026-11-07)
211. FirmPilot states it charges a flat monthly fee with no ad spend markup. “FirmPilot charges a flat monthly fee with no ad spend markup.” https://firmpilot.com/services/ (checked 2026-11-07)
212. FirmPilot publishes no list of what each plan includes, no setup or onboarding fee (or that there is none), no add-on prices and no statement that ad spend is billed separately. Not publicly disclosed on the pages checked. https://firmpilot.com/pricing/ (checked 2026-11-08)
213. FirmPilot’s pages do not describe AI credits, calling minutes or texts included in a plan. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
214. FirmPilot’s stated contract options are a 6-month agreement or a 12-month commitment. “You can start with a 6-month agreement or commit to 12 months for added savings.” https://firmpilot.com/services/seo/ (checked 2026-11-08)
215. FirmPilot states clients start with a 6-month agreement or commit to 12 months for added savings. “You can start with a 6-month agreement or commit to 12 months for added savings. Many clients begin at 6 months and extend once they see the results.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
216. FirmPilot’s pages do not state a month-to-month option, setup fees or cancellation notice terms. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
217. LawRank offers Google Ads campaign management and states it is a certified Google Partner. “Expert Adwords campaign management from a Certified Google Partner” https://lawrank.com/services/ppc/ (checked 2026-11-07)
218. LawRank states it manages both Google Ads and Local Services Ads and advises on budget allocation between them. “Yes. We manage both and can advise on how to allocate budget across each based on your market, practice area, and goals.” https://lawrank.com/services/ppc/learn-more/ (checked 2026-11-07)
219. LawRank offers a demand generation service placing ads on streaming services, websites and apps, with retargeting and one reporting dashboard alongside SEO and PPC. “Demand Generation puts your name in front of future clients on the streaming services, websites, and apps they already use.” https://lawrank.com/services/demand-generation/ (checked 2026-11-07)
220. LawRank includes an A/B tested landing page with its PPC service and states PPC clients receive unlimited campaigns. “We include a landing page designed to turn clicks into calls. Our landing page is A/B tested to maximize your leads.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
221. LawRank states PPC clients pay Google directly for clicks. “You pay Google directly for the clicks. This way you know exactly what is going towards your campaign.” https://lawrank.com/ (checked 2026-11-07)
222. LawRank includes CallRail call tracking with its PPC service for per-call detail. “We include CallRail call tracking software so that you have detailed user info per call.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
223. LawRank provides real-time PPC reporting through AgencyAnalytics software. “We provide real-time reporting via AgencyAnalytics software. You’ll know exactly how much your spending per campaign.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
224. LawRank’s pages do not describe tracing a signed client back to its first or last marketing touch, or reporting a cost per signed client, as part of its service. Not publicly disclosed on the pages checked. https://lawrank.com/services/ppc/ (checked 2026-11-07)
225. LawRank states all of its websites are built on WordPress and the client owns the site. “All of our sites are on WordPress and you own it!” https://lawrank.com/services/law-firm-web-design/ (checked 2026-11-07)
226. LawRank’s web design guide states its standard website build is live in 90 days from kickoff. “LawRank’s standard build is live in 90 days.” https://lawrank.com/law-firm-web-design/ (checked 2026-11-09)
227. LawRank’s pages do not state who owns the Google Ads account, the call tracking numbers or the content it produces. Not publicly disclosed on the pages checked. https://lawrank.com/services/ppc/ (checked 2026-11-07)
228. LawRank’s llms.txt summarizes its reporting as real-time reporting through AgencyAnalytics with CallRail call tracking included with PPC. “Reporting: Real-time reporting through AgencyAnalytics; CallRail call tracking included with PPC” https://lawrank.com/llms.txt (checked 2026-11-07)
229. LawRank states every client gets monthly reports on rankings, traffic and content output. “Every client gets consistent monthly reports on rankings, traffic, and content output.” https://lawrank.com/competitor-report/ (checked 2026-11-07)
230. LawRank’s pages do not describe AI agents, AI voice agents, a receptionist, live chat or intake staffing as services LawRank provides. Not publicly disclosed on the pages checked. https://lawrank.com/services/ (checked 2026-11-07)
231. LawRank recommends the firm’s own team be available to answer calls generated by PPC and to meet prospective clients within 48 hours. “If you’re going to run ads, we recommend that your team be available to answer calls as they come in.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
232. LawRank does not publish SEO pricing and states cost depends on the market after a competitive analysis. Not publicly disclosed on the pages checked. https://lawrank.com/services/seo/ (checked 2026-11-07)
233. LawRank states there is no fixed price for running PPC and a budget can be set at any level. “There’s no fixed price for running PPC, which means you can set a budget at any level.” https://lawrank.com/ppc-for-lawyers/ (checked 2026-11-07)
234. LawRank asks firms to call for its social media marketing packages and publishes no social price. “to find out more about our social media marketing packages.” https://lawrank.com/services/social-media/ (checked 2026-11-08)
235. LawRank states website hosting is included for SEO clients and $99 a month otherwise, and post-launch changes are $150 an hour with a one-hour minimum. “Yes, hosting is included for our SEO clients. For non-seo clients, we charge $99/month.” https://lawrank.com/frequently-asked-questions/ (checked 2026-11-07)
236. LawRank states it offers short-term contracts for PPC. “We offer short-term contracts for your convenience.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
237. LawRank does not publish contract length, minimum term, minimum budget or cancellation notice terms for its SEO, web design or AI optimization services. Not publicly disclosed on the pages checked. https://lawrank.com/services/seo/ (checked 2026-11-07)
238. Scorpion states it is Clio’s sole preferred marketing services partner, with an integration that sends Scorpion leads into Clio Grow. “Scorpion is Clio’s sole preferred marketing services partner” https://www.scorpion.co/about-us/partnerships/clio/ (checked 2026-11-07)

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