# Best estate planning marketing companies

> Seven companies that state estate planning work, scored on how well they turn searches, seminars and referrals into signed plans you can trace.

**Disclosure.** Superpractice publishes this list, ranks itself on it with the same rubric as every other company, and competes with the other companies. Rankings are Superpractice’s opinion, based only on what each company says on its own current pages, with each source quoted and dated, not on hands-on testing. No company pays to appear. https://superpractice.com/comparison-methodology We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.

Checked 2026-11-08. Evidence date 2026-11-08. 244 citations, each linked to its source. Reviewed by the Superpractice team. Canonical page https://superpractice.com/best/best-estate-planning-marketing-companies.

Planning clicks cost about $6.50 to $14.50 each in Superpractice’s October 2026 ad data, while probate clicks run about $18 to $22. Superpractice ranks first on this list of the best estate planning marketing companies, which it publishes. Grow Law and Rankings.io tie for second, 2 points behind, then Juris Digital. What separates them is who can show you which search, seminar or referral produced each signed plan.

## The ranking

### 1. Superpractice

- **Best for.** An estate planning firm that wants its marketing, attribution and AI agents working alongside its team in one CRM, with seminars and referrals traced too.
- **Strength.** The pick if you want your ads, CRM and signed-client tracking in one growth system. Every ads plan includes its CRM, and AI agents call, text and email leads alongside your team. Each signed engagement is traced to the search, seminar or referral that started it. Video ads star your AI avatar, with no shoot. [42][43][44][25][5][45]
- **Limitation.** Google Ads run in your own accounts, and you keep your data. A website is yours after 12 paid months or a buyout. Landing pages, ad creative and tracking numbers stay with it. SEO, websites and voice agents are separate plans, and the $997 plan runs one ad channel. [19][18][20][21][9][46][47][26][6][48]
- **Pricing posture.** Clear pricing yes, What’s included yes, No long contract yes. Published and month to month with no exit fee. Ads plans cost $997 to $4,000 a month plus ad spend, and Scale adds 10% of spend over $10,000. SEO ($1,750 to $5,000) and voice agents ($250 to $1,000) cost extra. [31][29][49][26][50][9][30][47]

### 2. Grow Law, tied for 2nd

- **Best for.** An estate planning firm that wants listed starting prices, ads split by service and partner pages that show which referral sources send cases.
- **Strength.** A good pick if you want a starting price before you call. Its ad and SEO starting fees are listed, and signed cases are checked in your CRM and tied back to spend. Its estate planning ads are split by service, from wills and trusts to guardianship. Partner landing pages and source tracking show which referral relationships drive cases. [82][88][89][51][90][60][55]
- **Limitation.** Its pages describe no call answering, AI agents or CRM of its own, so your team works every lead. Ownership is yours from day one on the homepage but only once paid for on other pages. [91][92][93][74][75]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract yes. Starting prices only, with no setup fee or long-term contract. Ad management starts at $1,450 a month up to $10,000 in spend, then 15% above that. SEO starts at $2,500, and ad spend is billed to you. [79][83][86][88][94][89][84]

### 3. Rankings.io, tied for 2nd

- **Best for.** An estate planning firm with a broad practice and advisor referrals that wants every account in its own name and referrals reported as a channel.
- **Strength.** A strong pick if you want to own everything it builds. Every asset and ad account is yours, and it never runs your ads from accounts it controls. Its estate planning work runs from wills and trusts to probate and elder law. It reports advisor referrals as a channel, and reviews tie the work to signed cases. [111][112][104][114][96]
- **Limitation.** Prices come only from a discovery call. Its pages describe no AI agents or voice agents working inquiries with your team, and no client dashboard. ChatGPT Ads can’t yet be traced to a signed case. [121][116][122][123][97]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract yes. Not published. Pricing is built around your goals in a discovery call. Engagements are month to month with no long-term contract, and Local Services Ads management is a flat fee at any budget. [121][116][119][124]

### 4. Juris Digital

- **Best for.** An estate planning firm that wants SEO built for estate planning lawyers, with cost per signed case as the main measure.
- **Strength.** The best fit if you keep your own CRM and want careful measurement. Cost per signed case is its main measure, tracked inside Clio, Filevine and other systems. Reports show unmatched outcomes instead of crediting every case to an ad. AI search is tracked through to signed matters. It offers SEO built specifically for estate planning lawyers. [125][151][127][134][139]
- **Limitation.** Expect a long commitment. The homepage asks for 12 months, JurisPage runs 24, and cancelling takes 30 days’ notice before a month starts. Its pages don’t say who owns the ad accounts and describe no AI agents or CRM of its own. [147][148][149][137][152][153]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Ranges only. JurisPage costs $2,000 to $4,000 a month on a 24-month term, and established firms pay $5,000 to $50,000+. Ad management is 20% of spend plus setup, with a $3,000 minimum spend and no long-term contract. [141][148][142][144][145][150]

### 5. Scorpion

- **Best for.** An estate planning firm on Clio that wants a page for each practice area and intake tools from the company that runs its marketing.
- **Strength.** A strong pick if you run Clio and want intake tools from the same company as your marketing. As Clio’s sole preferred marketing provider, it connects your marketing data to your case records. It builds content for each practice area you handle. Its intake tools help your team respond day or night, and each lead is scored. [158][167][182][183][184]
- **Limitation.** The catch is leaving. Sites run on Scorpion’s own system, so after the usual 12-month term you rebuild from static files. Its exit terms don’t name your Google or Meta ad accounts, and no prices are published. It also serves other industries. [185][180][172][173][178][186]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Not published, and the cost depends on your goals. SEO and its technology usually carry a 12-month contract, while ads usually run month to month. [178][179][180][181]

### 6. SMB Team

- **Best for.** An estate planning firm that wants ads and SEO plus intake staff, finance help and coaching from one partner, and accepts a one-year agreement.
- **Strength.** The pick if you want more than marketing from one partner. Beyond ads and SEO it adds human intake staff, a fractional CFO and COO, and owner coaching. It reports cost per lead and cost per signed case, with Meta, search and Local Services ads in one dashboard. Its estate planning marketing covers wills, trusts, guardianship and special needs planning. [207][208][209][210][211][187][200][201][202]
- **Limitation.** You commit for a year with no early exit. Its web design page says you own the site, but its terms say SMB Team owns the assets during the term. Earlier ownership costs $10,000, plus $4,837 per asset group to transfer. [205][206][196][212][197][198]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Not published, except its AI agent workspace at $350 a user a month for up to four users. Agreements last a year and renew yearly. Ad management isn’t billed as a share of ad spend. [203][204][205][213]

### 7. FirmPilot

- **Best for.** An estate and probate firm that wants AI to write its pages and run its Google Ads for a flat monthly fee, while its own team handles every inquiry.
- **Strength.** The pick if you want AI running your content and Google Ads for a flat fee. It writes your pages, builds links and tunes your ads daily with no cut of ad spend. Once your CRM is connected, it traces a retained client to the search that started it. Its estate content runs from wills and trusts to probate litigation. [221][217][235][222][223][218][219][214][242]
- **Limitation.** You sign for 6 or 12 months, and no month-to-month option is stated. Its pages don’t say who owns the ad accounts, content or data when you leave. They describe no website builds, Local Services Ads or human review of AI writing. [240][241][228][243][220][244]
- **Pricing posture.** Clear pricing yes, What’s included no, No long contract no. Published flat fees of $4,250, $6,900 and $9,250 a month, with no markup on ad spend. You commit for 6 months, or 12 to save more. The pricing page doesn’t list what each plan includes. [233][235][236][240]

## How this list was scored

Law firm marketing agencies. For an estate planning or probate firm hiring one company to turn searches, seminars and referrals into signed engagements it can trace back to the source. Best means the company whose pages say the most about tracing a signed plan back to the search, seminar or referral, with the firm owning what is built and seeing results often.

| Criterion | Weight |
|---|---|
| Attribution | 18% |
| Paid media | 15% |
| SEO and content | 15% |
| Practice focus | 15% |
| AI search visibility | 8% |
| Data and asset ownership | 11% |
| Reporting | 8% |
| Pricing and terms | 10% |

**How these criteria are scored.** Scores not shown follow the general 0 to 4 rubric on the methodology page.

- **Practice focus.**
  - **1.** The practice appears only in a list of practices served.
  - **2.** A page for this practice describes services in general terms.
  - **3.** A page for this practice describes methods built for it.
  - **4.** The company names this practice as its main focus, or serves only this practice, and describes services built for it.
  - Results are recorded but never scored.
- **Data and asset ownership.** Top score 3.
  - **3.** The assets that leave with the firm are stated, with any conditions shown.
  - Level 4 asks for measurement tied to signed clients or revenue, which ownership can’t have.
- **Pricing and terms.** Top score 3.
  - **0.** No part is met. Not publishing prices or terms scores 0.
  - **1.** One of the three parts is met.
  - **2.** Two of the three parts are met.
  - **3.** All three parts are met.
  - Clear pricing. A published price for every standard plan.
  - What’s included. Setup fees, add-ons, overage and seat charges are stated, so a firm can work out its monthly cost.
  - No long contract. Month to month or cancel anytime, with no exit fee and no payment for the rest of a term.
  - Video production prices count only on the video list. A low price adds no points.

**Not on this list.**

- Only companies whose own pages state estate planning work are ranked, and each entry cites the page.
- LawRank’s practice list doesn’t name estate planning, and its pages mention it only in podcasts and one portfolio site. It is not scored here.
- Crisp’s estate planning page only lists case studies, and its services are coaching, filmed video and social ads. It is not scored here.
- These lists compare companies that run your marketing. Intake software and answering services such as Clio Grow and Smith.ai are ranked on their own lists.
- Agencies whose pages we haven’t reviewed yet aren’t scored.
- Price level isn’t scored. Pricing and terms looks at whether prices and terms are published in full, never at whether they are low.

## Scores against the published weights

| Rank | Provider | Attribution | Paid media | SEO and content | Practice focus | AI search visibility | Data and asset ownership | Reporting | Pricing and terms |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Superpractice | 4 [1][2][3][4][5] | 4 [6][7][8][1] | 4 [9][10][11][12][13] | 3 [25][24] | 4 [14][15][16] | 2 [17][18][19][20][21] | 4 [22][4][23][24] | 3 [26][27][28][29][30][31][32][33][34][35][36][37][38][39][40][41] |
| 2 | Grow Law | 4 [51][52][53][54][55] | 4 [56][57][58][59][51][60] | 4 [61][62][63][64] | 3 [60][55] | 4 [65][66][67][68][69][70][71][72][73] | 3 [74][75] | 4 [76][77][78] | 1 [79][80][81][82][83][84][85][86][87] |
| 3 | Rankings.io | 4 [95][96][97] | 4 [98][99][100][101][102][95] | 4 [103][104][105] | 3 [114][115] | 4 [106][107][108][109][110] | 3 [111][112][113] | 4 [95][96][114] | 1 [116][117][118][119][120] |
| 4 | Juris Digital | 4 [125][126][127] | 4 [128][129][130][131][126] | 3 [132][133] | 3 [139][140] | 4 [134] | 2 [135][136][137] | 4 [138] | 0 [141][142][143][144][145][146][147][148][149][150] |
| 5 | Scorpion | 4 [154][155][156][157][158] | 4 [159][160][161][162][163][164] | 3 [165][166][167] | 3 [167][177] | 2 [168][169][170] | 3 [171][172][173][174] | 4 [175][176] | 0 [178][179][180][181] |
| 6 | SMB Team | 4 [187] | 4 [188][189][190][191][192][187] | 3 [193][194][195] | 2 [201][202] | 2 [193] | 1 [196][197][198] | 4 [199][200][187] | 0 [203][204][205][206] |
| 7 | FirmPilot | 3 [214][215][216] | 3 [217][218][219][220] | 3 [221][222][223][224][225] | 3 [231][232] | 2 [226] | 1 [227][228] | 3 [229][230] | 1 [233][234][235][236][237][238][239][240][241] |

## The best pick for each situation

### Superpractice

**Best for a firm that wants search, seminars and referrals traced in one month-to-month plan.** Each signed engagement is traced to the search, seminar or referral that started it. Every ads plan includes its CRM, and its AI agents work alongside your team. [25][24][43][44]

### Grow Law

**Best for a firm that wants ads split by service and starting prices up front.** Its estate planning ads are split by service, from wills and trusts to business succession. Starting fees are listed, and signed cases are tied back to spend. [60][82][88][89][51]

### Rankings.io

**Best for a firm whose work comes through advisor referrals.** It reports advisor referrals as a channel of their own. Every asset and ad account is yours. [114][111][112]

### Juris Digital

**Best for a firm that judges its marketing by cost per signed case.** It offers SEO built for estate planning lawyers. Cost per signed case is its main measure, and AI search is tracked through to signed matters. [139][125][134]

### Scorpion

**Best for a firm that runs Clio and wants a page for each practice area.** As Clio’s sole preferred marketing provider, it connects your marketing data to your case records. It builds content for each practice area, on a 12-month technology term. [158][167][184][180]

## How to choose

- **Ask each company to show a signed plan in its reports, traced to the search, seminar or referral that started it.**
- **Price the clicks first.** Planning clicks run about $6.50 to $14.50 and probate about $18 to $22, so count how many it takes to sign a client.
- **Decide how much probate work you want.** Probate searches cost more than planning searches, so ask each company to report them apart.
- **Ask how referrals are tracked.** Advisors, CPAs and past clients send estate planning work that never clicks an ad.
- **Get ownership of the website, ad accounts, content and data in writing.** Ask what leaves with you on the last day.
- **Match the term to your confidence.** Terms here run from month to month to 24 months.

## Who should not choose Superpractice

- You want a legal-only agency with an estate planning program spelled out by service, from wills to elder law.
- You want to keep your current CRM and intake setup and only need a marketing company to feed it.
- You want to own the website and ads from day one. Superpractice keeps the landing pages and ads, and a website is yours after 12 paid months or a buyout.
- You want your video filmed by a crew rather than made with your AI avatar.
- You want coaching, intake staff or finance help from your marketing company.

## What should you ask any provider?

- **Which estate planning marketing company scores highest?** Superpractice scores highest at 88. Grow Law and Rankings.io tie for second at 86. Superpractice publishes this list, and the weights were published before any company was scored. Pricing and terms and Practice focus were added later, and every company was scored again.
- **Why does Superpractice rank first on its own list?** It scores 4 on five of eight criteria, 3 on Practice focus and 3 of 3 on Pricing and terms. Grow Law and Rankings.io score 1 of 3 there. They score 3 on ownership, where Superpractice scores 2 because it keeps the landing pages and ads.
- **Is a company marked down for not publishing prices?** Yes, on Pricing and terms, which is 10% of the score. It checks for full published prices, every extra charge stated and no minimum term or exit fee. A company that doesn’t publish prices or terms scores 0 there. Low prices never score higher.
- **What should an estate planning click cost, and why does it matter?** In Superpractice’s October 2026 ad data, planning clicks averaged about $6.50 to $14.50 and probate clicks about $18 to $22. Knowing which clicks became signed plans matters more than the click price. The [estate planning marketing guide](/estate-planning-marketing) lists costs by search term.
- **Which companies here track referrals and seminars?** Rankings.io reports advisor referrals as a channel. Grow Law builds partner landing pages with source tracking. Superpractice traces each signed engagement to the search, seminar or referral that started it. Ask each one how it records a referral that never clicked an ad.
- **How often is this list checked?** Each source shows the date it was checked. Companies change their services and prices, and we can’t catch every change. Send corrections to hello@superpractice.com, and the change log records every edit.

## How we made this page

- Built only from each company’s public pages as read on November 7 and 8, 2026. We didn’t test any service, and Superpractice has no customer, partner or affiliate tie to any company here.
- Superpractice publishes this list and appears on it. The weights were set before any company was scored. Pricing and terms and Practice focus were added after the first ranking, and every company was scored again.
- Attribution carries the most weight because tracing a signed plan to its source is the job this list is about.
- Practice focus measures how far a company’s own pages build its services around estate planning, from a name in a list to its main specialty.
- Superpractice ranks first at 88 on the same rubric as everyone else. Pricing and terms moved it there. It scores 2 on ownership because it keeps the landing pages and ads it makes.
- Superpractice publishes its own prices and terms, so it gains from Pricing and terms. It scores 3 of 3 there, and Grow Law and Rankings.io score 1.
- Grow Law and Rankings.io tie for second at 86 with every criterion scored for both, so they are listed alphabetically.
- The top score on ownership is 3 for everyone, Superpractice included, because the top level asks for measurement tied to signed clients.
- A company is here because its own pages state estate planning work. That shows it covers the practice, not how many estate planning firms it serves or how well.
- When a company’s pages don’t describe something, it may still offer it, so ask the company.
- Results any company reports about itself, Superpractice included, are not scored. Third-party reviews and ratings are out of scope.
- SMB Team’s web design page and its terms describe ownership differently, and both are quoted. Where Grow Law pages disagree, the point is left out or both sides are shown.
- Services, prices and terms change. Where a company doesn’t publish a detail, the entry says so instead of guessing.
- Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

## Change log

- 2026-11-08. First draft for review.
- 2026-11-08. Added Pricing and terms at 10% and rescored the list. No rank changed, and Superpractice’s lead over Grow Law and Rankings.io grows from 3.75 to 5.75 points.
- 2026-11-09. Added Practice focus at 15%, scored from each company’s own pages for this practice, and scaled the other weights to fill the rest in the same order. No rank changed. Superpractice stays first at 86, 5.5 points ahead of Grow Law and Rankings.io.
- 2026-11-09. Re-read the SEO and AI search pages of Superpractice, Rankings.io and Grow Law. Rankings.io and Grow Law rise from 3 to 4 on SEO and content and on AI search visibility, because their own pages tie that work to signed cases. Superpractice stays at 4 on both. Grow Law and Rankings.io now tie for first at 86. Superpractice drops to third, 0.25 points behind them.
- 2026-11-09. Superpractice now includes lead and contact import on every Managed Ads plan, so its pricing and terms score rose from 2 to 3. It moves from third to first at 88, and Grow Law and Rankings.io tie for second at 86. Its ownership lines now follow its November 9 terms.

## Cite this list

> Superpractice team. Best estate planning marketing companies (2026). Last checked November 8, 2026. https://superpractice.com/best/best-estate-planning-marketing-companies

## Sources

1. Managed Ads plans include attribution from ad click to signed client. “full attribution from ad click to signed client” https://superpractice.com/pricing.md (checked 2026-11-07)
2. Every Managed Ads plan includes first-touch and last-touch attribution and cost-per-signed-client tracking. “| First-touch & last-touch attribution | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
3. Every signed client is traced back to the original source. “Every signed client, traced back to the original source” https://superpractice.com/features/attribution.md (checked 2026-11-07)
4. Rainmaker reconciles every channel, campaign and dollar against signed clients into one return number. “Every channel, campaign, and dollar reconciled against signed clients, one honest return number.” https://superpractice.com/features/rainmaker.md (checked 2026-11-07)
5. Superpractice states its attribution puts every touch on one timeline per client, compares first and last touch, and ranks channels by revenue, matter value and cost per signed client. “puts ad clicks, page views, calls, texts, forms and bookings on one timeline per client, lets you compare first touch and last touch, and ranks channels by revenue, matter value and cost per signed client.” https://superpractice.com/estate-planning-marketing.md (checked 2026-11-08)
6. Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum. “Google Ads, Meta Ads, LSAs, OpenAI Ads” https://superpractice.com/pricing.md (checked 2026-11-07)
7. AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition. “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.” https://superpractice.com/features/google-ads.md (checked 2026-11-07)
8. Every Managed Ads plan includes AI-powered ad campaign optimization. “| AI-powered ad campaign optimization | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
9. The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles. “Foundation — $1,750/mo” https://superpractice.com/pricing.md (checked 2026-11-09)
10. Superpractice’s SEO Content Agent researches, writes, fact-checks and publishes articles built to rank. “An agent that researches, writes, fact-checks, and publishes articles built to rank.” https://superpractice.com/features/seo-content-agent.md (checked 2026-11-07)
11. Superpractice states its agents run eleven steps before an article is published. “Superpractice agents run eleven steps before an article earns the publish button.” https://superpractice.com/features/seo-content-agent.md (checked 2026-11-07)
12. Superpractice’s SEO + AI Search plans state every client is attributed to the article, page or AI answer that brought them in. “Every client attributed to the article, page, or AI answer that brought them in” https://superpractice.com/pricing.md (checked 2026-11-07)
13. Every SEO + AI Search plan includes article-level call, form, client and revenue attribution. “| Article-level call, form, client, and revenue attribution | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
14. SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads. “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages” https://superpractice.com/pricing.md (checked 2026-11-07)
15. Attribution counts leads, clients and revenue from ChatGPT, Perplexity, Gemini and Claude by practice area. “Leads, clients, and revenue from ChatGPT, Perplexity, Gemini, and Claude, broken out by practice area.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
16. Attribution recognizes 48 channels, including AI search referrals. “48 channels recognized, including AI search referrals.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
17. A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data. “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.” https://superpractice.com/pricing.md (checked 2026-11-09)
18. Under the Terms, the firm keeps ownership of its own data. “Customer retains its ownership rights in Customer Data” https://superpractice.com/terms (checked 2026-11-09)
19. Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts. “Changes only ever reach your firm's own connected Google Ads accounts.” https://docs.superpractice.com/google-ads (checked 2026-11-08)
20. Superpractice’s Terms say the work it creates, including landing pages, ads, ad creatives, marketing copy and images, remains Superpractice’s property. Websites built under a Website plan and SEO articles are the exceptions. The firm’s own data is excluded. “remain the sole property of Superpractice, except that ownership of Website Deliverables (as defined in Appendix B) passes to you on the Ownership Date” https://superpractice.com/terms (checked 2026-11-09)
21. Landing pages, ad creative, ad copy, images and tracking numbers made under Managed Ads plans stay Superpractice’s property in every case. “Landing pages, ad creative, ad copy, images, and tracking numbers created under Managed Ads plans remain Superpractice's property in all cases.” https://superpractice.com/terms (checked 2026-11-09)
22. Plans include real-time dashboards, with AI performance reports monthly on Launch and Momentum and weekly on Scale. “| AI performance reports | Monthly | Monthly | Weekly |” https://superpractice.com/pricing.md (checked 2026-11-07)
23. Revenue forecasting is included in the Scale plan. “| Revenue forecasting | — | — | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
24. Superpractice’s estate planning guide states the firm sees qualified leads and live signed plans and fees, including seminars and referrals. “Full attribution data, including qualified leads and live signed plans and fees, including seminars and referrals” https://superpractice.com/estate-planning-marketing.md (checked 2026-11-08)
25. Superpractice states it runs marketing for estate planning firms and traces every signed engagement back to the search, seminar or referral that started it. “Superpractice runs this work for estate planning firms and traces every signed engagement back to the search, seminar or referral that started it.” https://superpractice.com/estate-planning-marketing.md (checked 2026-11-08)
26. Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately. “Scale is $4,000/month plus 10% of ad spend over $10k.” https://superpractice.com/pricing.md (checked 2026-11-07)
27. Managed Ads plans are sized by managed ad spend, up to $3,000 a month on Launch, $3,000 to $10,000 on Momentum and $10,000 and above on Scale. “| Managed ad spend | Up to $3,000/mo | $3,000–$10,000/mo | $10,000+/mo |” https://superpractice.com/pricing.md (checked 2026-11-07)
28. Website plans are Presence at $500, Authority at $1,000 and Market Leader at $1,500 a month. “Presence — $500/mo ... Authority — $1,000/mo (Most popular) ... Market Leader — $1,500/mo” https://superpractice.com/pricing.md (checked 2026-11-07)
29. SEO + AI Search plans are $1,750 (Foundation), $3,500 (Authority) and $5,000 (Market Leader) a month. “Authority — $3,500/mo ... Market Leader — $5,000/mo” https://superpractice.com/pricing.md (checked 2026-11-07)
30. The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each. “| Starter | $250/mo | 100 minutes | $2.00/min |” https://superpractice.com/pricing.md (checked 2026-11-09)
31. The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute). “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |” https://superpractice.com/pricing.md (checked 2026-11-07)
32. The Platform on its own has no platform fee or monthly minimum; the firm pays for the work the AI does. “There is no platform fee or monthly minimum; you pay for the work the AI does, nothing else.” https://superpractice.com/pricing.md (checked 2026-11-07)
33. AI Avatars video credits on the Platform are 10 cents each, capped at $100 a month unless the firm sets its own limit. “| AI Avatars video credits | 10¢ each, up to $100 a month unless you set your own limit |” https://superpractice.com/pricing.md (checked 2026-11-07)
34. Lead and contact import is included on all three Managed Ads plans. “| Lead and contact import | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-09)
35. Superpractice imports a firm’s existing leads and contacts at no extra cost. “We also import your existing leads and contacts at no extra cost.” https://superpractice.com/pricing.md (checked 2026-11-09)
36. The website build is included in the monthly plan with no separate upfront build fee. “Included. We design, build, optimize, and publish your site as part of the monthly plan with no separate upfront build fee.” https://superpractice.com/pricing.md (checked 2026-11-07)
37. AI credits past a plan’s included amount cost 10¢ each for the first 10,000 a month and 5¢ each after that. “| AI credits, first 10,000 each month | 10¢ each |” https://superpractice.com/pricing.md (checked 2026-11-07)
38. Superpractice does not charge per seat; seats are unlimited for every partner, attorney and staff member. “No. Seats are unlimited: add every partner, attorney, and staff member.” https://superpractice.com/pricing.md (checked 2026-11-07)
39. Superpractice says there is no annual contract, exit fee or minimum term, and a firm can cancel anytime. “There is no annual contract, exit fee, or minimum term. You can cancel anytime” https://superpractice.com/pricing.md (checked 2026-11-09)
40. Under the Terms, marketing plans renew month to month until the firm cancels. “renews automatically on a month-to-month basis unless terminated” https://superpractice.com/terms (checked 2026-11-09)
41. Under the Terms, no minimum term or early termination fee applies unless a signed order form states one. A cancellation takes effect at the end of the billing cycle. “no minimum term or early termination fee applies, and your cancellation takes effect at the end of the billing cycle in which Superpractice receives your notice” https://superpractice.com/terms (checked 2026-11-09)
42. Superpractice describes itself as one client acquisition operating system, run by AI and experts. “One client acquisition operating system, run by AI and experts.” https://superpractice.com/index.md (checked 2026-11-08)
43. Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform. “Superpractice AI-native CRM + client-acquisition platform” https://superpractice.com/pricing.md (checked 2026-11-07)
44. Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets. “They call, text, email, and follow up toward your goals” https://superpractice.com/features/procedures.md (checked 2026-11-07)
45. Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot. “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.” https://superpractice.com/index.md (checked 2026-11-07)
46. A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform. “A law firm website designed, built, hosted, and maintained on the Superpractice platform.” https://superpractice.com/pricing.md (checked 2026-11-09)
47. AI Voice Agents are sold separately from the Managed Ads plan fee. “AI Voice Agents are sold separately.” https://superpractice.com/pricing.md (checked 2026-11-07)
48. Under the Terms, a firm owns its website after 12 consecutive paid months on a Website plan, or sooner by paying a buyout. Until then the site is licensed to the firm while it subscribes. “You own your website after twelve (12) consecutive paid months on a Website plan, or sooner by paying the buyout described in Appendix B” https://superpractice.com/terms (checked 2026-11-09)
49. Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term. “There is no annual contract, exit fee, or minimum term.” https://superpractice.com/pricing.md (checked 2026-11-07)
50. Ad spend is separate and paid directly to the ad platforms. “Ad spend is separate and paid directly to the ad platforms” https://superpractice.com/pricing.md (checked 2026-11-07)
51. Grow Law states signed cases are verified in the client’s CRM and tied back to spend. “Signed cases are verified in your CRM and tied back to spend.” https://growlaw.co/ (checked 2026-11-07)
52. Grow Law’s PPC plans include automated lead tracking with CallRail call tracking. “Automated Lead Tracking (Including $100 for CallRail Call Tracking)” https://growlaw.co/pricing-ppc (checked 2026-11-07)
53. Grow Law offers a proprietary Growth Portal (portal.growlaw.co) showing lead quality, signed cases, cost and AI visibility. “Our Proprietary Growth Portal is one live view of lead quality, signed cases, cost, and AI visibility.” https://growlaw.co/ (checked 2026-11-07)
54. Grow Law states the Growth Portal can connect to a firm’s CRM to trace performance from source to signed case, but does not name supported CRMs beyond a Clio example in its website cost calculator. “When connected to a firm’s CRM and marketing data, it is designed to help the firm trace performance from source to qualified lead and signed case.” https://growlaw.co/company-facts (checked 2026-11-07)
55. Grow Law states it supports the firm’s referral sources with partner landing pages and source tracking that shows which relationships drive cases. “Our team supports your referral ecosystem with dedicated partner landing pages, and source tracking so you know which relationships are driving cases.” https://growlaw.co/estate-planning-marketing-services (checked 2026-11-08)
56. Grow Law’s PPC plans list Google Ads, Local Services Ads, Microsoft (Bing) Ads and Facebook Ads as managed channels, with 2 to 4 channels depending on tier. “Managed Channels (Google Ads, Local Services Ads, Microsoft (Bing) Ads, Facebook Ads)” https://growlaw.co/pricing-ppc (checked 2026-11-07)
57. The PPC service page also lists Google Display Ads, Meta Ads, retargeting campaigns and YouTube Ads among its law firm PPC services. “Meta Ads (Facebook & Instagram)” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
58. Grow Law’s ChatGPT advertising service covers eligibility, account setup, campaign strategy, creative, landing-page alignment, bidding, conversion setup and reporting inside OpenAI’s Ads Manager Beta. “ChatGPT advertising services manage eligible sponsored campaigns inside OpenAI's Ads Manager Beta, covering policy and account eligibility, campaign strategy, context hints, creative, landing-page alignment, bidding, conversion setup, and reporting.” https://growlaw.co/chatgpt-advertising-services (checked 2026-11-07)
59. Grow Law states its PPC team reviews active campaigns weekly and that the account manager responds within one business day. “You get a dedicated account manager who responds within 1 business-day.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
60. Grow Law states its estate planning PPC campaigns are segmented by service, from wills and trusts to probate avoidance, guardianship and business succession. “Our estate planning PPC campaigns segment by service — wills, trusts, probate avoidance, guardianship, business succession — and target urgent, serious consultation searches in your neighborhood.” https://growlaw.co/estate-planning-marketing-services (checked 2026-11-08)
61. Grow Law’s SEO plans include on-site and off-site SEO, keyword research, technical SEO, link building and content creation. “Our SEO growth plans include on-site and off-site SEO, keyword research, Google Analytics setup, title and meta tag optimization, technical SEO, link building, content creation, and more.” https://growlaw.co/pricing-seo (checked 2026-11-07)
62. Grow Law states it tracks calls, leads and revenue every month for its local SEO work and refines what is working. “Every month, we track calls, leads, and revenue, then refine what's working to maximize your returns from our law firm SEO services.” https://growlaw.co/law-firm-local-seo (checked 2026-11-07)
63. On its local SEO page Grow Law states the firm connects its CRM to confirm which leads signed. “Connect your CRM to confirm which leads signed.” https://growlaw.co/law-firm-local-seo (checked 2026-11-07)
64. On its law firm SEO page Grow Law states its Growth Portal connects each lead to the campaign and keyword that produced it. “connects each lead to the campaign and keyword that produced it” https://growlaw.co/law-firm-seo (checked 2026-11-09)
65. Grow Law offers generative engine optimization (GEO) aimed at visibility and citation in ChatGPT, AI Overviews, Gemini and Perplexity. “GEO for law firms improves how AI platforms like ChatGPT, AI Overviews, Gemini, and Perplexity discover and cite your law practice.” https://growlaw.co/generative-engine-optimization (checked 2026-11-07)
66. Grow Law states its GEO tracking uses a fixed set of 10 practice-area prompts per project, rerun monthly and reported per platform. “Each project gets a fixed set of 10 practice-area prompts, built around the firm’s services, city and state.” https://growlaw.co/generative-engine-optimization (checked 2026-11-07)
67. Grow Law’s free AI Grader (AI Search Grader, AI Visibility Report) runs 30 AI queries across ChatGPT, Perplexity, Google AI Overview and Gemini for the firm’s practice areas, city and state. “AI Grader is a first-of-its-kind tool built exclusively for law firms. It checks what happens when people ask AI assistants for lawyer recommendations in your city and state.” https://ai.growlaw.co/ (checked 2026-11-07)
68. Grow Law states its GEO measurement tracks AI-referral sessions, assisted conversions, calls and forms from tagged landing paths and related CRM outcomes, where platforms make it detectable. “Where platforms make it detectable, we track your AI-referral sessions, assisted conversions, and calls or form submissions from tagged landing paths, along with related CRM outcomes.” https://growlaw.co/generative-engine-optimization (checked 2026-11-09)
69. Grow Law states its personal injury GEO connects AI-driven visibility to qualified leads and signed cases where attribution allows. “Where attribution allows, we connect AI-driven visibility to qualified leads and signed cases, beyond just visibility metrics alone.” https://growlaw.co/geo-for-personal-injury-lawyers (checked 2026-11-09)
70. Grow Law states its family law GEO connects consultation requests and retained matters back to AI-referral traffic. “Consultation requests and retained matters connected back to AI-referral traffic.” https://growlaw.co/geo-for-family-lawyers (checked 2026-11-09)
71. Grow Law states its immigration GEO tracks consultations and signed cases back to their intake source where that information is available. “We track consultations and signed cases back to their intake source (where that information is available). This connects visibility work to actual client activity” https://growlaw.co/geo-for-immigration-lawyers (checked 2026-11-09)
72. Grow Law states its criminal defense GEO tracks leads or signed cases connected to AI-referral traffic where attribution allows. “Where attribution allows, we track leads or signed cases connected to AI-referral traffic, reported transparently when attribution isn’t available.” https://growlaw.co/geo-for-criminal-defense-lawyers (checked 2026-11-09)
73. Grow Law states its employment law GEO maps AI-driven traffic to qualified inquiries and retained cases where the firm’s intake system allows. “Wherever your intake system allows, we map AI-driven traffic directly to qualified employment law inquiries and retained cases.” https://growlaw.co/geo-for-employment-lawyers (checked 2026-11-09)
74. Grow Law states clients own their website, content, ad accounts and data from day one. “Your website, content, ad accounts, and all data belong to you from day one.” https://growlaw.co/ (checked 2026-11-07)
75. Some Grow Law pages qualify ownership as applying once work is paid for. “Your website, data, and leads are all yours once paid for.” https://growlaw.co/attorney-lead-generation (checked 2026-11-07)
76. Grow Law states monthly performance review sessions are mandatory for clients. “Our monthly performance reviews are mandatory because we can’t do our jobs without your input.” https://growlaw.co/pricing-seo (checked 2026-11-07)
77. Between monthly reviews, clients log in to the Growth Portal for qualified leads per channel, cost per lead, opportunity value and ROI, updated in real time. “Between monthly review meetings, log in to the Growth Portal to see your qualified leads per channel, cost per lead, opportunity value, and ROI.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
78. The Growth Portal shows leads, spend, ROI and projected revenue live. “Log in to our Growth Portal anytime and see your leads, spend, ROI, and projected revenue, live.” https://growlaw.co/attorney-lead-generation (checked 2026-11-07)
79. Grow Law says the prices shown for its SEO packages are starting points. “The prices shown for each SEO package are starting points.” https://growlaw.co/pricing-seo (checked 2026-11-08)
80. Grow Law finalizes exact SEO scope and pricing after a discovery call. “the exact scope and pricing are only finalized after your Discovery Call” https://growlaw.co/pricing-seo (checked 2026-11-08)
81. Grow Law says PPC cost depends on the firm’s market, practice area and campaign scope. “The cost of PPC for lawyers depends on your market, practice area, and campaign scope.” https://growlaw.co/law-firm-ppc (checked 2026-11-08)
82. Grow Law’s pricing page lists every plan, including PPC, website design and the All-Access Pass, as a "From" price. “From $1,450/mo includes PPC Campaign Setup” https://growlaw.co/pricing (checked 2026-11-08)
83. Grow Law states it charges no setup fee and clients can cancel anytime. “$0 setup. Cancel anytime.” https://growlaw.co/ (checked 2026-11-07)
84. Grow Law states PPC ad spend is separate from its fee and is billed directly to the client’s own Google Ads account. “Ad spend is separate, billed directly to your own Google Ads account, and controlled entirely by you.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
85. Grow Law states it has no long-term contracts and operates month-to-month. “No Long-Term Contracts We operate month-to-month.” https://growlaw.co/personal-injury-lawyer-seo (checked 2026-11-08)
86. Grow Law states there are no long-term contracts holding a firm in place, and describes its engagements as month-to-month. “Your leads, content, website, and data are 100% yours. No long-term contracts holding you in place.” https://growlaw.co/criminal-defense-lawyer-seo (checked 2026-11-07)
87. Grow Law publishes no exit fee, early termination fee or payment of a remaining term, and no minimum term for its services. Not publicly disclosed on the pages checked. https://growlaw.co/terms-of-use (checked 2026-11-08)
88. Grow Law’s PPC management fees start at $1,450 a month (Starter), $1,850 (Tier II) and $2,400 (Tier III). “Grow Law's management fees start at $1,450/mo for the Starter plan and range to $2,400+/mo for full-scale campaigns.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
89. Grow Law’s SEO growth plans start at $2,500 (Steady Growth), $3,500 (Faster) and $5,000 (Full Speed) a month. “From $2,500/mo* ... From $3,500/mo* ... From $5,000/mo*” https://growlaw.co/pricing-seo (checked 2026-11-07)
90. Grow Law publishes an estate planning marketing page and states its services unify SEO, educational content, AI search, paid search, website conversion and lead tracking. “Our estate planning marketing services operate as one system, unifying SEO for estate planning lawyers , educational content, AI search, paid search, website conversion, and lead tracking.” https://growlaw.co/estate-planning-marketing-services (checked 2026-11-08)
91. Grow Law’s pages do not describe call answering, live intake staffing, chat staffing or lead follow-up as a service Grow Law provides. Not publicly disclosed on the pages checked. https://growlaw.co/company-facts (checked 2026-11-07)
92. Grow Law’s pages do not describe AI agents that call, text or email leads, AI voice agents that answer calls, or an AI assistant for the attorney, as services Grow Law provides. Not publicly disclosed on the pages checked. https://growlaw.co/ (checked 2026-11-07)
93. Grow Law’s pages do not describe a CRM that Grow Law provides; the Growth Portal is described as a reporting view that connects to the firm’s own CRM. Not publicly disclosed on the pages checked. https://growlaw.co/ (checked 2026-11-07)
94. PPC management is $1,450 per month for up to $10k in ad spend and 15% of ad spend above that. “$1,450 per month for up to $10k in monthly ad spend. Above $10k, the investment is to 15% of your monthly ad spend.” https://growlaw.co/pricing-ppc (checked 2026-11-07)
95. Rankings.io states its Google Ads reporting includes call tracking and cost per case. “Every month, you see what your spend produced: calls, form fills, qualified inquiries, and cost per case. Transparent call tracking shows which campaigns drive cases” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
96. Rankings.io states clients receive monthly performance reviews and quarterly business reviews, with reporting tied to revenue and signed cases. “You also get monthly performance reviews and quarterly business reviews. ... Reporting is tied to the metrics that actually matter, revenue and signed cases” https://rankings.io/faq/ (checked 2026-11-07)
97. For ChatGPT Ads, Rankings.io states case-level attribution is not yet available and it reports leads via conversion tracking and UTMs. “Case-level attribution isn't available yet, and we will not forecast results on a channel this new.” https://rankings.io/services/chatgpt-ads/ (checked 2026-11-07)
98. Rankings.io offers Google Search Ads management for law firms, including branded-search defense and practice-specific landing pages. “We build the campaign structure, ad copy, and practice-specific landing pages for each case type” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
99. Rankings.io offers Google Local Services Ads management, including Google Verified setup and lead-by-lead monitoring for credits. “we handle verification start to finish, from your Google Business Profile to the background check, bar license, and insurance.” https://rankings.io/services/google-local-service-ads-for-lawyers/ (checked 2026-11-07)
100. Rankings.io offers paid social advertising, building first on Meta (Facebook and Instagram) and describing LinkedIn and TikTok as options. “Paid social advertising for law firms uses targeted ads on Facebook, Instagram, LinkedIn, and TikTok to generate case inquiries” https://rankings.io/services/paid-social/ (checked 2026-11-07)
101. Rankings.io offers ChatGPT Ads campaign management for law firms and states OpenAI approves legal advertisers case by case. “Rankings.io builds and manages these campaigns for law firms: the ads and landing pages OpenAI matches on, location targeting down to the zip code” https://rankings.io/services/chatgpt-ads/ (checked 2026-11-07)
102. Rankings.io states it reviews every ad and landing page for state bar advertising rules before launch. “We review every ad and landing page before it goes live, keeping claims, testimonials, and disclaimers within your state's limits.” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
103. Rankings.io's law firm SEO service covers content, link building, on-site SEO and local SEO. “STEP 01 Content ... STEP 02 Linking Building ... STEP 03 On-site SEO ... STEP 04 Local SEO” https://rankings.io/services/law-firm-seo/ (checked 2026-11-07)
104. Rankings.io publishes an estate planning marketing page and states its marketing covers wills, trusts, trust administration, probate, elder law, Medicaid planning and high-net-worth work. “Marketing for estate planning law firms spans the breadth of the practice: wills, trusts, trust administration, probate, elder law, Medicaid planning, and high-net-worth work.” https://rankings.io/services/estate-planning-marketing/ (checked 2026-11-08)
105. Rankings.io states it measures the success of its law firm SEO work in signed cases and revenue, not traffic or impressions. “We measure success in signed cases and revenue, not traffic or impressions, and the engagement stays month-to-month.” https://rankings.io/services/law-firm-seo/ (checked 2026-11-09)
106. Rankings.io offers an AI SEO / GEO service aimed at earning citations in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. “Generative engine optimization (GEO) for law firms is how a law firm earns citations and recommendations in AI answers from ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews.” https://rankings.io/services/ai-seo/ (checked 2026-11-07)
107. Rankings.io states its AI visibility service includes an AI visibility analysis, content structured for AI answers, entity and profile work, and monthly tracking and correction. “We track how often and how accurately AI engines name your firm, correct misinformation when it appears, and adapt as the platforms change.” https://rankings.io/services/ai-seo/ (checked 2026-11-07)
108. Rankings.io states the AI visibility tracking it runs is reported monthly, tied to inquiries and signed cases. “You see the movement in monthly reporting tied to inquiries and signed cases, not impressions.” https://rankings.io/services/ai-seo/ (checked 2026-11-09)
109. Rankings.io states it benchmarks a firm’s AI visibility at the start and reports movement monthly, tied to inquiries and signed cases. “We benchmark that visibility at the start, then report movement monthly, tied to inquiries and signed cases.” https://rankings.io/services/ai-seo/ (checked 2026-11-09)
110. Rankings.io states it measures its AI search work in signed cases and revenue, not impressions. “We measure the work in signed cases and revenue, not impressions, and the engagement stays month-to-month.” https://rankings.io/services/ai-seo/ (checked 2026-11-09)
111. Rankings.io states the client owns all assets it produces, including domain, code, content, backlinks, creative, analytics and CRM data. “You do. Every asset we produce is yours: domain, code, content, backlinks, creative, analytics, CRM data.” https://rankings.io/faq/ (checked 2026-11-07)
112. Rankings.io states clients own their Google Ads, LSA and social ad accounts and that it does not run campaigns from accounts it controls. “We never run your campaigns from an account we control, so if you ever leave, everything goes with you.” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
113. Rankings.io states it does not use proprietary platforms that clients cannot leave with, and builds sites on WordPress. “No hostage situations, no clawbacks, no proprietary platforms you can't leave with.” https://rankings.io/faq/ (checked 2026-11-07)
114. Rankings.io states it treats advisor referrals as a channel it reports on. “We treat advisor referrals as a channel we report on” https://rankings.io/services/estate-planning-marketing/ (checked 2026-11-08)
115. Rankings.io states its social media marketing puts estate planning firms in front of financial advisors on LinkedIn. “social media marketing that puts you in front of advisors on LinkedIn” https://rankings.io/services/estate-planning-marketing/ (checked 2026-11-09)
116. Rankings.io does not publish service pricing and states it builds pricing in a discovery call. Not publicly disclosed on the pages checked. https://rankings.io/services/personal-injury-lawyer-marketing/ (checked 2026-11-07)
117. Rankings.io publishes no fee for any service and no setup or onboarding fee. Not publicly disclosed on the pages checked. https://rankings.io/faq/ (checked 2026-11-08)
118. Asked what the contract term is, Rankings.io’s FAQ answers month-to-month. “What's the contract term? Month-to-month. No handcuffs.” https://rankings.io/faq/ (checked 2026-11-08)
119. Rankings.io states engagements are month-to-month with no long-term contracts. “Month-to-month. No handcuffs. We have to earn our keep every month.” https://rankings.io/faq/ (checked 2026-11-07)
120. Rankings.io publishes no exit fee, early termination fee, cancellation fee or payment of a remaining term, and no client terms of service. Not publicly disclosed on the pages checked. https://rankings.io/legal/ (checked 2026-11-08)
121. Rankings.io’s estate planning page states the cost depends on market, matters and channels, and that pricing is built in a discovery call with no long-term contracts. Not publicly disclosed on the pages checked. https://rankings.io/services/estate-planning-marketing/ (checked 2026-11-08)
122. Rankings.io’s pages do not describe AI agents or AI voice agents that work inquiries with the firm’s team. Not publicly disclosed on the pages checked. https://rankings.io/ (checked 2026-11-07)
123. Rankings.io does not publicly name a proprietary client software platform, client dashboard product, or specific CRM integrations. Not publicly disclosed on the pages checked. https://rankings.io/ (checked 2026-11-07)
124. Rankings.io states LSA management is a flat fee that does not rise with budget, and its mass tort page describes a flat-rate fee rather than a percentage of ad spend. “Our management fee stays flat at any budget. Growing the channel never raises it.” https://rankings.io/services/google-local-service-ads-for-lawyers/ (checked 2026-11-07)
125. Juris Digital’s primary outcome metrics are qualified inquiries, signed cases and cost per signed case. “Primary Outcome Metric: Qualified legal inquiries, signed cases, and Cost Per Signed Case (CPSC)” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
126. Where identifiers, consent and intake records support it, offline conversion reporting connects an ad click to a later qualified inquiry or signed matter. “Where identifiers, consent and intake records support it, offline conversion reporting can connect an ad click to a later qualified inquiry or signed matter.” https://jurisdigital.com/services/google-ads-for-law-firms/ (checked 2026-11-07)
127. Juris Digital states its reports show unmatched and unknown outcomes rather than assigning every matter to an ad. “the report will show unmatched and unknown outcomes instead of assigning every matter to an ad.” https://jurisdigital.com/guides/paid-media-buyers-guide/ (checked 2026-11-07)
128. Juris Digital manages Google Search campaigns around practice areas, markets and intake outcomes. “Juris Digital manages Google Search campaigns around your practice areas, markets and intake outcomes, so the next budget decision has evidence behind it.” https://jurisdigital.com/services/google-ads-for-law-firms/ (checked 2026-11-07)
129. Juris Digital manages Google Local Services Ads, including profile optimization, lead disputes and an assigned Google Ads expert. “Lead dispute assistance (so you’re not charged for irrelevant leads)” https://jurisdigital.com/services/local-services-ads/ (checked 2026-11-07)
130. Juris Digital runs Facebook and Instagram campaigns with creative, a qualification path and an intake handoff. “We build the creative, qualification path, and intake handoff around the matters your firm wants to sign.” https://jurisdigital.com/services/meta-ads-for-law-firms/ (checked 2026-11-07)
131. Juris Digital offers YouTube and display campaigns and evaluates Performance Max where it fits. “YouTube and display campaigns, with Performance Max evaluated where its broader reach fits the firm.” https://jurisdigital.com/services/video-display-advertising-law-firms/ (checked 2026-11-07)
132. Juris Digital’s SEO covers practice area pages, keyword research, local SEO, technical SEO, content strategy and link acquisition. “Practice area page optimization, legal keyword research, local SEO and Google Maps ranking, technical SEO, content strategy, and authority building through link acquisition.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
133. Juris Digital publishes planning ranges for SEO retainers, from $2,000 to $3,500 a month for a solo or startup foundation up to $25,000 to $100,000+ for a multi-office firm. “Planning estimates range from $2,000–$3,500 per month for a focused solo or startup foundation to $25,000–$100,000+ per month for a multi-office firm.” https://jurisdigital.com/services/law-firm-seo/ (checked 2026-11-07)
134. Juris Digital sells Generative Engine Optimization aimed at citations when people ask AI search tools which lawyer to hire, with visibility, referrals, inquiries and signed matters reported as separate stages. “Generative Engine Optimization. Earn citations when people ask AI search tools which lawyer they should hire.” https://jurisdigital.com/services/geo/ (checked 2026-11-07)
135. JurisPage clients own their site, content and all IP Juris Digital creates. “You own your site, your content, and all IP we create, always.” https://jurisdigital.com/services/jurispage/ (checked 2026-11-07)
136. JurisLingo translations are stored in the firm’s WordPress database and stay with the firm on cancellation. “Translations are stored in your WordPress database, so every translated page, URL and edit stays live and yours.” https://jurisdigital.com/jurislingo/ (checked 2026-11-07)
137. Juris Digital’s pages do not state who owns the Google Ads or other advertising accounts in its own paid media engagements. Not publicly disclosed on the pages checked. https://jurisdigital.com/ (checked 2026-11-07)
138. Monthly reporting tracks leads, cases, revenue attribution, rankings and organic traffic. “Monthly reporting tracks leads, cases, revenue attribution, rankings, and organic traffic.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
139. Juris Digital publishes an estate planning SEO page and states it provides SEO services specifically for estate planning lawyers. “At Juris Digital, we specialize in providing SEO services specifically for estate planning lawyers.” https://jurisdigital.com/services/law-firm-seo/estate-planning/ (checked 2026-11-08)
140. Juris Digital states it helps estate planning firms set up and promote educational webinars as part of its estate planning SEO process. “Leveraging our success with online seminars, we’ll help you set up and promote educational webinars” https://jurisdigital.com/estate-planning-attorneys/ (checked 2026-11-09)
141. JurisPage is priced at $2,000 to $4,000 a month. “Start-up law firm marketing (JurisPage): $2,000 to $4,000 per month.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
142. Established-firm marketing (Ascend) is priced at $5,000 to $50,000+ a month. “Established law firm marketing (Ascend): $5,000 to $50,000+ per month.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
143. Website design is priced at $10,000 to $50,000 per project. “Website design: $10,000 to $50,000 per project depending on firm size and scope.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
144. The published PPC management fee is 20% of ad spend plus a setup fee based on the work required. “Our published PPC management fee is 20% of ad spend, plus a setup fee based on the work required.” https://jurisdigital.com/services/ppc-law-firms/ (checked 2026-11-07)
145. PPC management requires a minimum monthly ad spend of $3,000. “PPC management: Management fee plus a minimum monthly ad spend of $3,000.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
146. Juris Digital scopes platform spend, management, creative, destination work and measurement separately and publishes no paid social price. “We scope platform spend, management, creative production, destination work and measurement separately so you can see the commitment.” https://jurisdigital.com/services/paid-social-advertising-law-firms/ (checked 2026-11-08)
147. Juris Digital’s homepage asks firms to sign a basic agreement committing to a 12-month campaign. “we ask that the firms we work with sign a basic agreement committing to a 12-month campaign.” https://jurisdigital.com/ (checked 2026-11-07)
148. The JurisPage engagement is 24 months, which Juris Digital states is what allows it to skip the upfront setup fee. “24 months. That term is what makes it possible to skip the upfront setup fee” https://jurisdigital.com/services/jurispage/ (checked 2026-11-07)
149. Juris Digital’s terms require thirty days’ written notice before the beginning of a month to cancel, and cancellation is not effective before the minimum term ends. “Termination requires a thirty (30) day notice before the beginning of a month to cancel or pause for that month.” https://jurisdigital.com/terms-and-conditions/ (checked 2026-11-07)
150. PPC management is offered without a long-term contract. “PPC management is offered without a long-term contract.” https://jurisdigital.com/services/ppc-law-firms/ (checked 2026-11-07)
151. Juris Digital integrates with Clio, Filevine, Litify, Lawmatics, LeadDocket and CallRail to track signed cases and fee revenue. “integrating with Clio, Filevine, Litify, Lawmatics, LeadDocket, and CallRail, to track actual signed cases and fee revenue” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
152. Juris Digital’s pages do not describe AI agents, AI voice agents or call answering that work inquiries with the firm’s team as a Juris Digital service. Not publicly disclosed on the pages checked. https://jurisdigital.com/ (checked 2026-11-07)
153. Juris Digital’s pages do not describe a CRM or client acquisition platform that it provides for the firm’s team to work in. Not publicly disclosed on the pages checked. https://jurisdigital.com/ (checked 2026-11-07)
154. Scorpion states it connects marketing channels to signed cases and revenue, reporting case value by source, cost per signed client and attributed revenue. “Connect every marketing channel to signed cases and revenue. Know case value by source, cost per signed client, and attributed revenue.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
155. Through the Clio integration Scorpion tracks lead and matter status and receives estimated and actual case values. “Scorpion also has access to estimated and actual case values as they advance through the pipeline.” https://www.scorpion.co/about-us/partnerships/clio/ (checked 2026-11-07)
156. Scorpion’s legal website page lists call recording, lead intake and case management among the tools bundled with its websites. “Running effective marketing campaigns requires countless tools: call recording, lead intake, case management, and more. With Scorpion, you’ll have them all.” https://www.scorpion.co/law-firms/marketing-solutions/website/ (checked 2026-11-07)
157. Scorpion uses Google Analytics 4 alongside its own Scorpion Analytics data, and clients keep access to their Google Analytics. “Scorpion uses Google Analytics (GA4) and Scorpion Analytics data to analyze and interpret your website and campaign data” https://www.scorpion.co/faq/ (checked 2026-11-07)
158. Scorpion states that as Clio’s sole preferred marketing provider it connects the firm’s marketing data to its case management system, so the firm sees which campaigns bring revenue. “As Clio's sole preferred marketing provider, we connect your marketing data directly to your case management system, so your firm always knows where its revenue is coming from and where to invest next.” https://www.scorpion.co/law-firms/estate-probate/ (checked 2026-11-07)
159. Scorpion states its Advertising AI learns what drives revenue and trains the ad systems of Google, Microsoft and Meta for law firm campaigns. “trains the AI of our advertising partners (like Google, Microsoft, and Meta) to bring you more of the right clients, automatically” https://www.scorpion.co/law-firms/marketing-solutions/advertising-ai/ (checked 2026-11-07)
160. Scorpion describes itself as Google’s largest Local Services Ads partner. “As Google's largest LSA partner, Scorpion builds that full presence” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
161. Scorpion states it manages the day-to-day of Local Services Ads campaigns, including disputes, profile upkeep and compliance. “From helping with disputes to keeping your profile up-to-date and compliant, we manage the day-to-day of your LSA campaigns” https://www.scorpion.co/marketing-solutions/local-services-ads/ (checked 2026-11-07)
162. Scorpion’s legal social advertising page says it runs law firm ads across Facebook, Instagram and YouTube. “By running ads across Facebook, Instagram, and YouTube, you’ll see the results where it matters: your caseload.” https://www.scorpion.co/law-firms/marketing-solutions/social-advertising/ (checked 2026-11-07)
163. Scorpion plans, launches and manages ChatGPT ad campaigns for law firms through its Advertising AI, and describes itself as a technology partner with access to OpenAI’s advertising team. “Scorpion plans, launches, and manages your ChatGPT ad campaigns through our Advertising AI” https://www.scorpion.co/law-firms/marketing-solutions/chatgpt-ads/ (checked 2026-11-07)
164. Scorpion’s Budgets AI shifts ad spend toward the channels bringing in cases and updates daily. “automatically shifts your spend toward the channels bringing in real cases ... Budgets AI updates daily to keep you ahead, not catching up.” https://www.scorpion.co/law-firms/marketing-solutions/budgets-ai/ (checked 2026-11-07)
165. Scorpion’s SEO offering is an AI-powered product named Ranking AI, focused on the local keywords it says bring the most revenue. “Our AI-powered SEO solution, Ranking AI, helps you own your local market by focusing on the keywords that will bring your business the most revenue.” https://www.scorpion.co/marketing-solutions/seo/ (checked 2026-11-07)
166. Scorpion offers Reputation AI for law firms, with timed review requests, automatic replies to reviews and sentiment analysis. “Reputation AI knows exactly when to ask for a review--after you've delivered exceptional legal service.” https://www.scorpion.co/law-firms/marketing-solutions/reputation-ai/ (checked 2026-11-07)
167. Scorpion states it builds content for each estate planning practice area the firm handles, with practice-area pages such as one for power of attorney searches. “We build the depth Google expects to see, with content for each practice area you handle, so your firm ranks for the matters it wants.” https://www.scorpion.co/law-firms/estate-probate/ (checked 2026-11-07)
168. Scorpion’s law firm page leads with AI search, and lists AI search presence and recommendations among the metrics it says it delivers. “Your next client is asking AI who to hire. Is your firm the answer?” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
169. Scorpion names ChatGPT, Perplexity and Google AI Overviews and says these engines recommend firms based on content depth, reviews, video and a structured footprint. “AI engines like ChatGPT, Perplexity, and Google AI Overviews recommend firms based on content depth, reviews, video, and a structured online footprint.” https://www.scorpion.co/personal-injury/ (checked 2026-11-07)
170. Scorpion states RevenueMAX builds the signals it says AI engines use, with case-specific content and a stream of reviews, so the firm gets recommended when someone asks AI who to hire. “RevenueMAX builds those signals together, with case-specific content and a steady stream of reviews, so your firm gets recommended when someone asks AI who to hire” https://www.scorpion.co/personal-injury/ (checked 2026-11-07)
171. Clients own their website’s domain, content and imagery after the contract term is complete, but not Scorpion’s underlying website system. “Yes, you own your website after the length of your contract with Scorpion is complete. While you won’t own the underlying system” https://www.scorpion.co/faq/ (checked 2026-11-07)
172. On leaving after fulfilling the contract, the client receives static site files, design assets and content, and must rebuild the site on another content management system. “You’ll need to work with another vendor to rebuild your website on a content management system of your choosing” https://www.scorpion.co/faq/ (checked 2026-11-07)
173. On leaving after fulfilling the contract, Scorpion says it transfers ownership of accounts such as Google Analytics, Google Local Services Ads and social media accounts, and website content, back to the client. “transferring full ownership of key accounts such as Google Analytics/GA4, Google Local Services Ads, social media accounts, website content, and more back to you” https://www.scorpion.co/faq/ (checked 2026-11-07)
174. Scorpion’s privacy policy states it acts as a processor of client data and the client is the data controller. “Scorpion acts as a processor, while the client is the data controller.” https://www.scorpion.co/privacy-policy/ (checked 2026-11-07)
175. Scorpion offers one dashboard for marketing performance, intake data and revenue metrics, framed against waiting for a monthly report. “Your marketing performance, intake data, and revenue metrics all in one place. No spreadsheets. No waiting for a monthly report.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
176. Scorpion’s Revenue Intelligence page says it shows how marketing turns into dollars and which geographic areas and case types are most profitable. “Scorpion’s Revenue Intelligence tells you exactly how your marketing is turning into dollars (not clicks, not impressions, no vanity).” https://www.scorpion.co/law-firms/marketing-solutions/revenue-intelligence/ (checked 2026-11-07)
177. Scorpion states it builds estate planning campaigns and pages around specific matters such as will drafting, power of attorney and living wills. “We build campaigns and pages around the specific cases your firm wants to sign, including estate planning, will drafting, power of attorney, and living wills on the planning side” https://www.scorpion.co/law-firms/estate-probate/ (checked 2026-11-09)
178. Scorpion’s pages publish no prices for any service, product or plan. Not publicly disclosed on the pages checked. https://www.scorpion.co/sitemap.xml (checked 2026-11-07)
179. Scorpion’s FAQ says the investment depends on the client’s business goals, across marketing technology, marketing services and digital advertising. “The investment you decide to make with Scorpion depends on your business goals.” https://www.scorpion.co/faq/ (checked 2026-11-07)
180. Scorpion typically requires a 12-month contract for its marketing technology and certain services such as SEO. “Scorpion typically requires a 12-month contract for our marketing technology and certain marketing services like search engine optimization (SEO).” https://www.scorpion.co/faq/ (checked 2026-11-07)
181. Scorpion states digital advertising services such as Google Ads, LSAs and Meta are typically month-to-month. “Digital advertising services like Google Ads, LSAs, Meta, etc. are typically month-to-month terms.” https://www.scorpion.co/faq/ (checked 2026-11-07)
182. Scorpion states its intake tools help the firm’s team respond to estate planning inquiries in real time, day or night. “Our intake tools help your team respond in real time, day or night” https://www.scorpion.co/law-firms/estate-probate/ (checked 2026-11-07)
183. Every inbound lead is scored immediately for quality and potential case value. “Every inbound lead is scored immediately for quality and potential case value. Your team focuses on the best potential clients. Nothing gets missed.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
184. Scorpion states it is Clio’s sole preferred marketing services partner, with an integration that sends Scorpion leads into Clio Grow. “Scorpion is Clio’s sole preferred marketing services partner” https://www.scorpion.co/about-us/partnerships/clio/ (checked 2026-11-07)
185. Scorpion builds websites on its own proprietary content management system. “While we use our own proprietary CMS, it's just one piece of our full collection of digital marketing solutions.” https://www.scorpion.co/faq/ (checked 2026-11-07)
186. Scorpion states it caters to several industries, including home services, legal, franchise and healthcare. “Scorpion caters to several leading industries, including home services, legal, franchise, healthcare and more.” https://www.scorpion.co/about-us/partnerships/ (checked 2026-11-07)
187. LeadsOS states it reports acquisition costs including cost-per-lead and cost-per-signed-case. “LeadsOS provides total transparency into your acquisition costs, such as cost-per-lead and cost-per-signed-case, allowing you to scale what works and cut what doesn’t.” https://smbteam.com/law-firm-marketing/ (checked 2026-11-07)
188. LeadsOS is described as a managed demand-generation system run by SMB Team’s team, not software the firm runs. “LeadsOS is a managed demand-generation system. It’s not a list of leads you buy or a hands-off software tool.” https://smbteam.com/law-firm-marketing/ (checked 2026-11-07)
189. SMB Team manages Google Search ads and extends campaigns through YouTube and Display ads. “We anchor your firm at the top of Search and maintain dominance through YouTube and Display ads.” https://smbteam.com/law-firm-marketing/ppc/ (checked 2026-11-07)
190. Paid social is offered only as a bundle with SMB Team’s LSA or PPC services, run by a dedicated paid social media buyer on Facebook and Instagram. “we only offer this as a bundle with our LSA or PPC services.” https://smbteam.com/law-firm-marketing/social-media/ (checked 2026-11-07)
191. SMB Team manages ChatGPT Ads for law firms and builds a dedicated landing page and call-tracking number for them. “A dedicated landing page and a ChatGPT-specific call-tracking number mean you see what’s actually driving leads.” https://smbteam.com/law-firm-marketing/chatgpt-ads/ (checked 2026-11-07)
192. SMB Team states its team uses AI-first tools to monitor PPC performance in real time, flagging cost-per-lead disruptions and fraud. “Our team uses AI-first tools to monitor PPC campaign performance in real-time, flagging cost per lead (CPL) disruptions and protecting your PPC budget from fraud and wasted spend.” https://smbteam.com/law-firm-marketing/ppc/ (checked 2026-11-07)
193. SMB Team offers SEO plus answer engine optimization aimed at being cited by Gemini, ChatGPT and featured snippets. “We format your data and content so these “Answer Engines” (like Gemini, ChatGPT, and Featured Snippets) pull your law firm as the definitive source for the answer.” https://smbteam.com/law-firm-marketing/search-optimization/ (checked 2026-11-07)
194. SMB Team’s SEO service combines three strategies, strategic SEO and content, answer engine optimization and content, and Maps SEO. “We combine three high-impact strategies to ensure your firm is the definitive answer whenever your potential clients have legal questions” https://smbteam.com/law-firm-marketing/search-optimization/ (checked 2026-11-07)
195. SMB Team’s strategic SEO optimizes the firm’s site structure and content for traditional search results, and it builds direct-response answer hubs as content assets. “We optimize your site’s structure and content so that when potential customers search for your services” https://smbteam.com/law-firm-marketing/search-optimization/ (checked 2026-11-07)
196. The web design page states the client owns 100% of the website, built on open-source WordPress. “you own 100% of the website. We build on open-source WordPress so you have total control over your domain, your content, and your imagery.” https://smbteam.com/law-firm-marketing/web-design/ (checked 2026-11-09)
197. After the Original Term and full payment, the client may request assignment of the assets; earlier ownership costs a one-time $10,000 fee. “the Client may request the assignment of ownership of the Assets, and SMB Team will assign ownership of the Assets to the Client.” https://smbteam.com/terms-and-conditions/ (checked 2026-11-07)
198. Transfer of data such as website content, landing pages and ads account information carries a one-time fee of $4,837 per asset group. “can be done after the one-time transfer fee of $4,837 (per asset group) is paid in full.” https://smbteam.com/terms-and-conditions/ (checked 2026-11-07)
199. Paid social includes weekly performance checks and monthly ROI reporting and strategy. “Weekly Health Performance Checks ... Monthly ROI Performance Reporting & Strategy” https://smbteam.com/law-firm-marketing/social-media/ (checked 2026-11-07)
200. SMB Team states it connects Meta, PPC and LSA in one unified dashboard and uses a proprietary dashboarding tool with call monitoring. “we can connect Meta, PPC, and LSA in one unified dashboard.” https://smbteam.com/law-firm-marketing/google-lsa/ (checked 2026-11-07)
201. SMB Team publishes an estate planning marketing page offering marketing for wills and trusts, guardianship and special needs planning. “Looking to increase your estate planning law firm’s cash flow through offering Wills + Trusts? Get started today.” https://smbteam.com/law-firm-marketing/estate-planning/ (checked 2026-11-08)
202. SMB Team’s estate planning page also names guardianship and special needs planning. “Guardianship, Special Needs planning + more.” https://smbteam.com/law-firm-marketing/estate-planning/ (checked 2026-11-08)
203. SMB Team does not publish prices for LeadsOS marketing, IntakeOS, ProfitOS or FreedomOS. Not publicly disclosed on the pages checked. https://smbteam.com/ (checked 2026-11-07)
204. AI Workforce Pro is $350 a user a month for 1 to 4 users on a month-to-month agreement, with 1M AI credits a user each month. “1–4 Users $350 per user, per month Monthly AI credits: 1M per user, every month Month-to-month agreement Cancel or add seats at any time” https://smbteam.com/aios/law-firm-ai-workforce-pro/pricing/ (checked 2026-11-07)
205. SMB Team’s Terms and Conditions state a Service Agreement term of one year, renewing for one-year periods, unless the agreement states otherwise. “the term of the Parties’ Service Agreement will be one year from the execution thereof (the “Original Term”) and will continue for one-year periods” https://smbteam.com/terms-and-conditions/ (checked 2026-11-07)
206. The Terms and Conditions state a Service Agreement may not be terminated during the Original Term. “This Service Agreement may not be terminated during the Original Term.” https://smbteam.com/terms-and-conditions/ (checked 2026-11-07)
207. SMB Team describes itself as an all-in-one partner for law firms that manages growth and profit through four done-for-you services, systems and technology. “four integrated and completely done-for-you services, systems, and technology” https://smbteam.com/ (checked 2026-11-07)
208. IntakeOS offers human intake support through trained virtual assistants from SMB Team’s sister company Attorney Assistant. “Professionally trained virtual assistants (VAs) extend team capacity without the hassle of hiring and adding internal overhead.” https://smbteam.com/intake-os/ (checked 2026-11-07)
209. ProfitOS offers a fractional CFO for forecasting, modeling and budgeting, alongside law firm bookkeeping. “Strategic leadership of a tenured CFO to guide your forecasting, modeling, and budgeting for your high-stake decisions at a fraction of the cost of a full-time hire.” https://smbteam.com/profit-os/ (checked 2026-11-07)
210. FreedomOS offers a fractional chief operating officer who runs leadership meetings, documents SOPs, manages hiring and mentors staff. “Your FCOO runs your high-level leadership meetings, documents your SOPs, manages the hiring process, and mentors your staff.” https://smbteam.com/freedom-os/ (checked 2026-11-07)
211. FreedomOS Elite Coaching pairs the owner with a coach and includes weekly virtual group coaching sessions. “you’ll gain access to weekly virtual group coaching sessions to solve your most pressing growth challenges in real-time.” https://smbteam.com/freedom-os/ (checked 2026-11-07)
212. SMB Team’s Terms and Conditions state SMB Team owns all assets developed or used during the term, including the website, content, landing pages and ads accounts. “SMB Team will own all assets developed or used during the Term, including but not limited to, the website, content, landing pages and Google ads account, Facebook ads account” https://smbteam.com/terms-and-conditions/ (checked 2026-11-09)
213. SMB Team states it does not bill PPC management as a percentage of ad spend. “Unlike traditional ad agencies, we don’t bill as a percentage of ad spend.” https://smbteam.com/law-firm-marketing/ppc/ (checked 2026-11-07)
214. FirmPilot states a retained client can be traced back to the search that started it once the firm’s CRM or intake system is integrated. “Integrate with your CRM or intake system and you can trace a retained client back to the exact search that started it.” https://firmpilot.com/practice-area/solo-law-firms/ (checked 2026-11-07)
215. FirmPilot states it integrates with the firm’s CRM and intake systems to connect marketing to retained clients. “FirmPilot integrates with your CRM and intake systems to connect marketing performance directly to retained clients.” https://firmpilot.com/practice-area/mid-to-large-law/ (checked 2026-11-07)
216. FirmPilot states campaign landing pages filter unqualified users and lead quality is monitored through client feedback and offline conversion tracking. “Each page is custom-built for its campaign to filter unqualified users. Lead quality is continually monitored through client feedback and offline conversion tracking.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
217. FirmPilot states legal-specific AI agents optimize PPC bidding, targeting and ad creative automatically. “We use legal-specific AI agents to automatically optimize bidding, targeting, and ad creative, ensuring your budget goes toward clicks that actually convert.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
218. FirmPilot states its automations refine bidding and targeting daily. “refining bidding and targeting daily with real conversion signals and behavioral intent” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
219. FirmPilot states it does not charge a percentage fee on ad spend. “We also don’t charge a percent fee on ad spend, so your PPC dollars go fully to ads.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
220. FirmPilot lists LinkedIn, Facebook and Instagram campaigns among its services. “LinkedIn, Facebook, and Instagram campaigns that amplifies your brand and positions your firm as an authority in your practice area.” https://firmpilot.com/services/ (checked 2026-11-07)
221. FirmPilot states its AI creates content for the firm’s practice areas, location and client needs, optimized for search and AI results. “Optimized for search and AI results, FirmPilot’s AI creates content specific to your practice areas, location, and client needs.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
222. FirmPilot states the content includes blog posts, service pages, FAQs and local landing pages. “This includes blog posts, service pages, FAQs, and local landing pages that are legally appropriate, keyword-focused, and built to convert.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
223. FirmPilot states its AI supports link building and identifies outreach opportunities. “FirmPilot’s AI supports link building with high-quality, shareable content that attracts backlinks from legal directories, local sites, and trusted publications.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
224. FirmPilot states it optimizes the Google Business Profile, builds local citations and targets location-specific keywords. “FirmPilot optimizes your Google Business Profile, builds local citations, and targets location-specific keywords” https://firmpilot.com/services/seo/ (checked 2026-11-07)
225. FirmPilot states its content meets Google’s quality standards through legal intelligence combined with quality checks. “FirmPilot ensures your firm’s marketing meets Google’s quality standards by combining robust legal intelligence with quality checks.” https://firmpilot.com/how-firmpilot-works/ (checked 2026-11-07)
226. FirmPilot states it prepares the firm’s site and content for Generative Engine Optimization so the firm is cited by ChatGPT and Google AI Overviews. “We prepare your website and content for Generative Engine Optimization (GEO), ensuring your firm is cited, quoted, and recommended by AI systems such as ChatGPT and Google’s AI Overviews.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
227. FirmPilot states client websites run on WordPress so the firm keeps the site and the domain regardless of who manages the marketing. “Client websites run on WordPress, so your firm keeps the site and the domain regardless of who manages the marketing.” https://firmpilot.com/blog/personal-injury-lawyer-marketing/ (checked 2026-11-07)
228. FirmPilot’s pages do not state who owns the ad accounts, content or data when an engagement ends, or what leaves with the firm. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
229. FirmPilot states its dashboards track ROI in real time, with no monthly reports to wait on. “Our no-nonsense dashboards let you easily track ROI and measure the impact of every dollar you’ve spent, all in real time. No spreadsheets. No waiting on monthly reports.” https://firmpilot.com/services/ (checked 2026-11-07)
230. FirmPilot states the dashboard shows lead volume, keyword rankings, ad performance and ROI indicators. “Your dashboard includes clear metrics on lead volume, keyword rankings, ad performance, and ROI indicators.” https://firmpilot.com/how-firmpilot-works/ (checked 2026-11-07)
231. FirmPilot states it analyzes estate and probate search data to learn what produces signed cases. “By analyzing data patterns related to estate and probate searches, we understand what actually produces signed cases.” https://firmpilot.com/practice-area/estate-probate-law/ (checked 2026-11-09)
232. FirmPilot states a firm can set estate service lines such as estate planning, probate administration, trust litigation, guardianship and elder law, and its system writes content for each. “You can define multiple geographies and service lines such as estate planning, probate administration, trust litigation, guardianship, elder law, and more. Our system generates locally relevant content for each” https://firmpilot.com/practice-area/estate-probate-law/ (checked 2026-11-09)
233. FirmPilot publishes three plans, Lite at $4,250, Firm at $6,900 and Premium at $9,250 a month. “Lite $4,250 per month ... Firm $6,900 per month ... Premium $9,250 per month” https://firmpilot.com/pricing/ (checked 2026-11-07)
234. Each of FirmPilot’s three published plans shows a fixed monthly fee and a contact link in place of a feature list. “Lite $4,250 per month Contact us to learn more” https://firmpilot.com/pricing/ (checked 2026-11-08)
235. FirmPilot describes its pricing as flat monthly subscription fees. “flat monthly subscription fees that allow firms to immediately reduce marketing overhead and the need for multiple vendors.” https://firmpilot.com/pricing/ (checked 2026-11-07)
236. FirmPilot states it charges a flat monthly fee with no ad spend markup. “FirmPilot charges a flat monthly fee with no ad spend markup.” https://firmpilot.com/services/ (checked 2026-11-07)
237. FirmPilot publishes no list of what each plan includes, no setup or onboarding fee (or that there is none), no add-on prices and no statement that ad spend is billed separately. Not publicly disclosed on the pages checked. https://firmpilot.com/pricing/ (checked 2026-11-08)
238. FirmPilot’s pages do not describe AI credits, calling minutes or texts included in a plan. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
239. FirmPilot’s stated contract options are a 6-month agreement or a 12-month commitment. “You can start with a 6-month agreement or commit to 12 months for added savings.” https://firmpilot.com/services/seo/ (checked 2026-11-08)
240. FirmPilot states clients start with a 6-month agreement or commit to 12 months for added savings. “You can start with a 6-month agreement or commit to 12 months for added savings. Many clients begin at 6 months and extend once they see the results.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
241. FirmPilot’s pages do not state a month-to-month option, setup fees or cancellation notice terms. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
242. FirmPilot publishes an estate and probate page and states it is built for estate and probate firms, with content covering wills and trusts to probate litigation. “Built for estate & probate firms. Content covers wills and trusts to probate litigation with accuracy, compliance, and local relevance.” https://firmpilot.com/practice-area/estate-probate-law/ (checked 2026-11-08)
243. FirmPilot’s pages do not list website design or a website build as a service. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
244. FirmPilot’s pages do not describe a human editor reviewing each piece of AI-created content before it reaches the firm. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)

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