# Rankings.io alternatives

> Rankings.io is a legal-only agency with personal injury as its specialty. What could replace it, what a switch takes, and when to stay.

**Disclosure.** Superpractice publishes this page, ranks itself on it and competes with Rankings.io and the other companies listed. Rankings are Superpractice’s opinion, based only on what each company says on its own current pages, with each source quoted and dated, not on hands-on testing. No company pays to appear. https://superpractice.com/comparison-methodology We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.

Checked 2026-11-07. 138 citations, each linked to its source. Reviewed by the Superpractice team. Canonical page https://superpractice.com/alternatives/rankings-io-alternatives.

You hired an SEO-led agency to fill the pipeline. Now you’re deciding whether the next company should do the same job, or run your marketing and the system your team works in. The six options below are ranked by how much of Rankings.io’s job each covers for a personal injury firm. Juris Digital, LawRank and Grow Law do the same job the same way. Superpractice, Scorpion and FirmPilot cover part of it.

## Why do firms look for an alternative to Rankings.io, and when should they stay?

_Superpractice’s assessment._ Price is the first reason. It is built in a discovery call, and minimums, setup fees and notice terms aren’t published. The second is what happens after the click. Paid social inquiries go to your own CRM for your intake team, and no client platform is described. For ChatGPT Ads, case-level attribution isn’t available yet. Since the engagement is month to month, you can change without waiting out a contract. [1][2][3][4][5][6]

Stay if the specialty is the point. Rankings.io works only with law firms, leads with personal injury and does 95% of its work in-house. You own every asset it produces, ad accounts included. Every ad and landing page is checked against state bar rules before launch. Its own timeline puts lead lift at six to nine months, so if results are arriving, weigh what a reset costs. [7][8][9][10][11][12][13]

## The shortlist

| Rank | Provider | Match | Best for | Pricing posture |
|---|---|---|---|---|
| 1 | Juris Digital | like-for-like | A personal injury firm that can commit to 12 months and wants SEO, ads, websites and video from one legal-only agency that reports signed cases. | Only planning ranges are published. SEO runs from $2,000 a month for a solo firm to $100,000+ for multiple offices. PPC management is 20% of ad spend plus a setup fee, with a $3,000 monthly spend minimum. [32][33][34] |
| 2 | LawRank | like-for-like | A personal injury firm that wants SEO-led work from a legal-only agency, with content written or developed by attorneys and JDs and a largely Spanish-speaking team. | Mostly unpublished. SEO cost depends on your market, and PPC clients pay Google directly for clicks. Short-term PPC contracts are offered. Hosting is $99 a month unless you buy SEO, and site changes are $150 an hour. [50][51][52][53] |
| 3 | Grow Law | like-for-like | A firm of two to twenty attorneys that wants a legal-only SEO agency with listed starting prices, month-to-month terms and signed cases checked in its own CRM. | Starting prices only, with no long-term contract or setup fee. SEO starts at $2,500 a month. PPC management starts at $1,450 for up to $10,000 in ad spend, then 15% of spend. [72][71][63][61][73] |
| 4 | Superpractice | partial | A personal injury firm that wants one company to run its marketing and the system its team works in, with prices published before the call, and will buy SEO as a separate plan built around articles and AI answer tracking. | Published and month to month, with no contract or exit fee. Managed Ads costs $997 to $4,000 a month plus ad spend, and SEO + AI Search $1,750 to $5,000. Websites cost $500 to $1,500 with no build fee. [89][90][91][92][87][93][94] |
| 5 | Scorpion | partial | A firm that wants marketing and intake software from one vendor, does not need that vendor to be legal-only, and accepts a typical 12-month contract and a website on a system it does not own. | Not publicly disclosed |
| 6 | FirmPilot | partial | A firm that wants AI-led SEO and Google Ads run with little input at a published flat fee, and will keep its own website, CRM and intake. | Published flat fees with no markup on ad spend. Plans start at $4,250 a month, on a 6-month agreement or 12 months for a discount. Its SEO FAQ says SEO isn’t flat-rate, so confirm what each plan covers. [128][129][116][122][130] |

### 1. Juris Digital

- **Best for.** A personal injury firm that can commit to 12 months and wants SEO, ads, websites and video from one legal-only agency that reports signed cases.
- **Why it ranks here.** Ranks first because it covers every job on the list above as a legal-only agency. It runs SEO, Google and Meta ads, websites and video. It measures itself on signed cases and cost per signed case. [14][15][16][17][18][19][20][21][22]
- **Strength.** A strong pick if you want close attention and reporting on signed cases. A named Marketing Executive runs your account and handles no more than 8 to 10 firms. It connects to case systems such as Clio and Filevine to track real signed cases and fees. Its reports show unmatched outcomes instead of crediting every case to an ad. [23][24][25][26]
- **Limitation.** You commit to a 12-month campaign. Cancelling takes 30 days’ written notice before the start of a month, and can’t take effect before the term ends. PPC alone has no long-term contract. Its pages don’t describe a CRM of its own, AI agents or call answering. [27][28][29][30][31]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Only planning ranges are published. SEO runs from $2,000 a month for a solo firm to $100,000+ for multiple offices. PPC management is 20% of ad spend plus a setup fee, with a $3,000 monthly spend minimum. [32][33][34]

### 2. LawRank

- **Best for.** A personal injury firm that wants SEO-led work from a legal-only agency, with content written or developed by attorneys and JDs and a largely Spanish-speaking team.
- **Why it ranks here.** The closest match to an SEO-led, legal-only agency with personal injury first. It ranks second because its pages don’t describe filmed video or tracing a signed client to its source, and its social service is managed posting. [35][36][37][38][39][40][41]
- **Strength.** A strong pick if accuracy and Spanish matter to you. Its SEO content is written or developed by attorneys and JDs through an eight-step check. Both co-founders and 80% of staff speak Spanish. AI visibility is tracked by mention rate, share of voice and sentiment, with monthly reports. [42][43][44]
- **Limitation.** Its pages don’t describe a CRM or client platform your team works in, and reporting runs through AgencyAnalytics. AI optimization is sold only with its SEO. Contract terms for SEO and websites aren’t published, and neither is who owns your ad account, tracking numbers or content. [45][46][47][48][49]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Mostly unpublished. SEO cost depends on your market, and PPC clients pay Google directly for clicks. Short-term PPC contracts are offered. Hosting is $99 a month unless you buy SEO, and site changes are $150 an hour. [50][51][52][53]

### 3. Grow Law

- **Best for.** A firm of two to twenty attorneys that wants a legal-only SEO agency with listed starting prices, month-to-month terms and signed cases checked in its own CRM.
- **Why it ranks here.** Ranks third because personal injury is one of many practice areas it lists, not its specialty, and its pages don’t describe video. Otherwise it covers SEO, paid ads, AI search and websites. It lists starting prices. [54][55][56][57][58][59][60][61][62]
- **Strength.** A good fit if you want starting prices on the page and freedom to leave. SEO and PPC plans list starting prices only, with no setup fee, and you can cancel anytime. A Growth Portal shows lead quality, signed cases and cost. Signed cases are checked in your CRM and tied back to spend. [61][62][63][64][65]
- **Limitation.** It reports on your CRM but doesn’t give you one. Its pages don’t describe call answering, intake staffing or AI agents that work leads. Monthly performance reviews are mandatory, and notice periods aren’t published. [66][67][68][69][70][71]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract yes. Starting prices only, with no long-term contract or setup fee. SEO starts at $2,500 a month. PPC management starts at $1,450 for up to $10,000 in ad spend, then 15% of spend. [72][71][63][61][73]

### 4. Superpractice

- **Best for.** A personal injury firm that wants one company to run its marketing and the system its team works in, with prices published before the call, and will buy SEO as a separate plan built around articles and AI answer tracking.
- **Why it ranks here.** Ranks fourth because it is a partial replacement. Its SEO is a separate plan built around articles and AI answer tracking, not a full SEO program. It fits a firm that wants its ads, CRM, attribution and AI agents in one growth system. [74][75][76][77][78][79][80][81]
- **Strength.** A strong pick if you want ads, CRM and AI agents from one company. Every Managed Ads plan includes the CRM and traces each signed client to its source across 48 channels. AI agents work alongside your team, and video ads star your AI avatar with no shoot. On the SEO plan, a human editor reviews each AI-written article. [79][82][83][80][84][74][85][86]
- **Limitation.** SEO and websites are separate plans, and the SEO plan centers on 4 to 12 reviewed articles a month plus AI answer tracking. No filmed video is listed, only AI-made video with your avatar. [74][87][76][75][88][84]
- **Pricing posture.** Clear pricing yes, What’s included yes, No long contract yes. Published and month to month, with no contract or exit fee. Managed Ads costs $997 to $4,000 a month plus ad spend, and SEO + AI Search $1,750 to $5,000. Websites cost $500 to $1,500 with no build fee. [89][90][91][92][87][93][94]

### 5. Scorpion

- **Best for.** A firm that wants marketing and intake software from one vendor, does not need that vendor to be legal-only, and accepts a typical 12-month contract and a website on a system it does not own.
- **Why it ranks here.** Ranks fifth because it isn’t legal-only, its technology and SEO typically carry a 12-month contract, and its websites run on a system you don’t own. It does cover the job, from SEO and ads to websites and intake. [95][96][97][98][99]
- **Strength.** A good fit if you want marketing and intake software in one place. Its AI answers calls, collects case details and books meetings around the clock. Every lead is scored for case value, and Budgets AI shifts spend daily toward channels that bring in cases. One dashboard ties marketing to signed cases and cost per signed client. [100][101][102][103][104]
- **Limitation.** No prices are published. Technology and SEO typically need a 12-month contract, while ads are typically month to month. You keep your domain and content, but rebuild the site elsewhere when you leave. Its pages don’t say how often you meet your team. [105][97][106][99][107][108]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Not publicly disclosed

### 6. FirmPilot

- **Best for.** A firm that wants AI-led SEO and Google Ads run with little input at a published flat fee, and will keep its own website, CRM and intake.
- **Why it ranks here.** Ranks sixth because it covers the least of the job. Its pages don’t describe website builds, video, Local Services Ads or paid social management. Tracing a retained client to its search needs your CRM connected. [110][111][112][113]
- **Strength.** A good fit if you want AI to run SEO and Google Ads with little input from you. Three flat monthly plans are published, with no fee on ad spend. It checks competitors every 90 minutes, adjusts bids daily and prepares your content to be cited by ChatGPT and Google AI Overviews. Every client gets a dedicated success manager. [114][115][116][117][118][119][120][121]
- **Limitation.** You sign for at least 6 months, and its pages don’t mention a month-to-month option or notice terms. They don’t describe a human editor for each AI article, a CRM of its own or call answering. They also don’t say who owns your ad accounts and content after you leave. [122][123][124][125][126][127]
- **Pricing posture.** Clear pricing yes, What’s included no, No long contract no. Published flat fees with no markup on ad spend. Plans start at $4,250 a month, on a 6-month agreement or 12 months for a discount. Its SEO FAQ says SEO isn’t flat-rate, so confirm what each plan covers. [128][129][116][122][130]

## Superpractice is not the right alternative when

- You want an agency whose main business is SEO, with link building on every plan.
- You want video filmed with you on camera, not made with an AI avatar.
- You already have a CRM and intake team you trust, and want the next agency to route leads in and leave your system alone.
- You want an agency with personal injury as its stated specialty.
- You want ad account ownership stated on the company’s public pages, not confirmed in writing during the sale.

## What leaves with you, and what to ask Rankings.io first

Rankings.io is month to month, so a switch means moving assets and tracking, not waiting out a contract. Get in writing what leaves with you. Then set the new company’s start date before the old one’s end date.

- You own every asset Rankings.io produces, from domain and code to content and CRM data. It never runs campaigns from an account it controls, so your ad accounts should already be yours. [10][11]
- Sites are built on WordPress, with no platform you can’t leave with. Before you give notice, ask for hosting logins and a full site export. Also ask for analytics access and the call tracking numbers behind its reports. [131][132][133]
- Notice terms, minimums and setup fees aren’t published, so ask for the notice period and any final-month steps in writing. [2][6]
- Superpractice moves your active campaigns, sets up attribution and intake routing, and most firms are live within 5 business days. It imports your existing leads and contacts at no extra cost. [134][135][136]
- A Superpractice website is yours after 12 paid months or a buyout. Google Ads run in your own accounts. [87][137][138]

## What should you ask any provider?

- **Which of Rankings.io’s jobs do we actually need replaced?** List what runs today, from SEO and ads to the website and video. Mark which ones produced signed cases. The shortlist narrows fast once you name the job.
- **Will the next company show signed cases by source, or just leads?** Ask for a sample report from a personal injury firm. Ask what it needs from your case system and which channels it traces to a signed client today.
- **What are the term, the notice period and the first 90 days’ cost?** Add the management fee, ad spend, any setup or build fee and any service sold separately. Where a company publishes none of it, get it in writing before the proposal call.
- **Who works each inquiry after it arrives, and in which tool?** Know whether inquiries land in your CRM for your intake team or in a platform the company includes. Ask what AI agents do alongside your team, within rules you set. Engagement decisions stay with you either way.
- **Who owns the website, ad accounts, tracking numbers and content when we leave?** Get it in writing from Rankings.io and the new company, including the export format and timing.
- **How are state bar advertising rules handled?** Ask who reviews ads, landing pages and AI-written content before launch, and what records are kept.

## How we made this page

- Built only from each company’s public pages on the date shown. We didn’t test any service, and Superpractice has no customer, partner or affiliate tie to any company listed.
- Superpractice publishes this page and competes with every company on it. It ranks fourth by the same test as the others, how fully each covers Rankings.io’s job for a personal injury firm.
- Results companies report about themselves, ratings, testimonials and third-party reviews aren’t shown.
- Where a company’s pages give two figures for the same point, such as team size or an entry price, we leave the point out.
- Services, prices and terms change. Where a company doesn’t publish a detail, we say so rather than estimate it.
- Where an entry says a company’s pages don’t describe something, ask the company before you rule it out.
- Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

## Change log

- 2026-11-07. First draft for review.
- 2026-11-08. Added Superpractice’s one-system design.

## Cite this list

> Superpractice team. Rankings.io alternatives (2026). Last checked November 7, 2026. https://superpractice.com/alternatives/rankings-io-alternatives

## Sources

1. Rankings.io does not publish service pricing and states it builds pricing in a discovery call. Not publicly disclosed on the pages checked. https://rankings.io/services/personal-injury-lawyer-marketing/ (checked 2026-11-07)
2. Rankings.io does not publicly disclose minimum budgets, setup fees, performance guarantees or cancellation notice terms. Not publicly disclosed on the pages checked. https://rankings.io/ (checked 2026-11-07)
3. Rankings.io's paid social service uses Meta Instant Forms and routes inquiries to the firm's CRM for the firm's intake team to follow up. “route every inquiry to your CRM the moment it comes in. Your intake team follows up while interest is highest” https://rankings.io/services/paid-social/ (checked 2026-11-07)
4. Rankings.io does not publicly name a proprietary client software platform, client dashboard product, or specific CRM integrations. Not publicly disclosed on the pages checked. https://rankings.io/ (checked 2026-11-07)
5. For ChatGPT Ads, Rankings.io states case-level attribution is not yet available and it reports leads via conversion tracking and UTMs. “Case-level attribution isn't available yet, and we will not forecast results on a channel this new.” https://rankings.io/services/chatgpt-ads/ (checked 2026-11-07)
6. Rankings.io states engagements are month-to-month with no long-term contracts. “Month-to-month. No handcuffs. We have to earn our keep every month.” https://rankings.io/faq/ (checked 2026-11-07)
7. Rankings.io describes itself as a law firm marketing agency that works only with law firms. “Legal-only client roster ✓100% law firms” https://rankings.io/ (checked 2026-11-07)
8. Rankings.io states personal injury is its primary specialty, and that it also serves criminal defense, family law, immigration, employment, bankruptcy, estate planning and full-service firms. “Personal Injury Our specialty. ... WE ALSO SPECIALIZE IN Criminal Defense Family Law Immigration Employment Law Bankruptcy Planning and Probate Full-Service Practice” https://rankings.io/ (checked 2026-11-07)
9. Rankings.io operates as a managed-service agency and states 95% of its work is done in-house by 160+ full-time employees, with no white labeling. “No white label. 95% of our work is done in-house. We currently have 160+ full-time employees” https://rankings.io/faq/ (checked 2026-11-07)
10. Rankings.io states the client owns all assets it produces, including domain, code, content, backlinks, creative, analytics and CRM data. “You do. Every asset we produce is yours: domain, code, content, backlinks, creative, analytics, CRM data.” https://rankings.io/faq/ (checked 2026-11-07)
11. Rankings.io states clients own their Google Ads, LSA and social ad accounts and that it does not run campaigns from accounts it controls. “We never run your campaigns from an account we control, so if you ever leave, everything goes with you.” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
12. Rankings.io states it reviews every ad and landing page for state bar advertising rules before launch. “We review every ad and landing page before it goes live, keeping claims, testimonials, and disclaimers within your state's limits.” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
13. Rankings.io states expected timelines of early movement in 90 days, lead lift around 6 to 9 months, and market-shifting results in 12 to 18 months, with paid channels often moving within 30 to 60 days. “Expect early movement in 90 days, typical lead lift around 6–9 months, market-shifting results in 12 to 18.” https://rankings.io/faq/ (checked 2026-11-07)
14. Juris Digital states it serves only the legal industry. “Legal-only focus. The agency does not serve clients outside the legal industry.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
15. Juris Digital’s SEO covers practice area pages, keyword research, local SEO, technical SEO, content strategy and link acquisition. “Practice area page optimization, legal keyword research, local SEO and Google Maps ranking, technical SEO, content strategy, and authority building through link acquisition.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
16. Juris Digital manages Google Search campaigns around practice areas, markets and intake outcomes. “Juris Digital manages Google Search campaigns around your practice areas, markets and intake outcomes, so the next budget decision has evidence behind it.” https://jurisdigital.com/services/google-ads-for-law-firms/ (checked 2026-11-07)
17. Juris Digital manages Google Local Services Ads, including profile optimization, lead disputes and an assigned Google Ads expert. “Lead dispute assistance (so you’re not charged for irrelevant leads)” https://jurisdigital.com/services/local-services-ads/ (checked 2026-11-07)
18. Juris Digital runs Facebook and Instagram campaigns with creative, a qualification path and an intake handoff. “We build the creative, qualification path, and intake handoff around the matters your firm wants to sign.” https://jurisdigital.com/services/meta-ads-for-law-firms/ (checked 2026-11-07)
19. Juris Digital sells Generative Engine Optimization aimed at citations when people ask AI search tools which lawyer to hire, with visibility, referrals, inquiries and signed matters reported as separate stages. “Generative Engine Optimization. Earn citations when people ask AI search tools which lawyer they should hire.” https://jurisdigital.com/services/geo/ (checked 2026-11-07)
20. Juris Digital builds custom WordPress websites on the StoryBrand framework, with projects typically taking 8 to 12 weeks. “Custom WordPress websites built on the StoryBrand framework created by Donald Miller.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
21. Performance Creative covers brand, website, video and ad creative built on StoryBrand and measured on signed cases. “Brand, website, video, and ad creative for law firms, built around the StoryBrand framework and measured the same way everything else in JurisOS™ is measured.” https://jurisdigital.com/services/performance-creative-for-law-firms/ (checked 2026-11-07)
22. Juris Digital’s primary outcome metrics are qualified inquiries, signed cases and cost per signed case. “Primary Outcome Metric: Qualified legal inquiries, signed cases, and Cost Per Signed Case (CPSC)” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
23. Each client has a named Marketing Executive who owns the account, backed by strategy, content, paid media, creative and development specialists. “Your Marketing Executive owns your growth and sits in the room, so you’re not re-explaining your firm to a new account manager every quarter.” https://jurisdigital.com/faq/ (checked 2026-11-07)
24. Juris Digital states each Marketing Executive is capped at 8 to 10 law firm clients. “capped at 8 to 10 law firm clients, who coordinates specialists across all five pillars.” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
25. Juris Digital integrates with Clio, Filevine, Litify, Lawmatics, LeadDocket and CallRail to track signed cases and fee revenue. “integrating with Clio, Filevine, Litify, Lawmatics, LeadDocket, and CallRail, to track actual signed cases and fee revenue” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
26. Juris Digital states its reports show unmatched and unknown outcomes rather than assigning every matter to an ad. “the report will show unmatched and unknown outcomes instead of assigning every matter to an ad.” https://jurisdigital.com/guides/paid-media-buyers-guide/ (checked 2026-11-07)
27. Juris Digital’s homepage asks firms to sign a basic agreement committing to a 12-month campaign. “we ask that the firms we work with sign a basic agreement committing to a 12-month campaign.” https://jurisdigital.com/ (checked 2026-11-07)
28. Juris Digital’s terms require thirty days’ written notice before the beginning of a month to cancel, and cancellation is not effective before the minimum term ends. “Termination requires a thirty (30) day notice before the beginning of a month to cancel or pause for that month.” https://jurisdigital.com/terms-and-conditions/ (checked 2026-11-07)
29. PPC management is offered without a long-term contract. “PPC management is offered without a long-term contract.” https://jurisdigital.com/services/ppc-law-firms/ (checked 2026-11-07)
30. Juris Digital’s pages do not describe a CRM or client acquisition platform that it provides for the firm’s team to work in. Not publicly disclosed on the pages checked. https://jurisdigital.com/ (checked 2026-11-07)
31. Juris Digital’s pages do not describe AI agents, AI voice agents or call answering that work inquiries with the firm’s team as a Juris Digital service. Not publicly disclosed on the pages checked. https://jurisdigital.com/ (checked 2026-11-07)
32. Juris Digital publishes planning ranges for SEO retainers, from $2,000 to $3,500 a month for a solo or startup foundation up to $25,000 to $100,000+ for a multi-office firm. “Planning estimates range from $2,000–$3,500 per month for a focused solo or startup foundation to $25,000–$100,000+ per month for a multi-office firm.” https://jurisdigital.com/services/law-firm-seo/ (checked 2026-11-07)
33. The published PPC management fee is 20% of ad spend plus a setup fee based on the work required. “Our published PPC management fee is 20% of ad spend, plus a setup fee based on the work required.” https://jurisdigital.com/services/ppc-law-firms/ (checked 2026-11-07)
34. PPC management requires a minimum monthly ad spend of $3,000. “PPC management: Management fee plus a minimum monthly ad spend of $3,000.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
35. LawRank states it has spent more than a decade building rankings exclusively for law firms. “We have spent more than a decade building rankings exclusively for law firms” https://lawrank.com/ (checked 2026-11-07)
36. LawRank states it primarily works with personal injury, criminal defense, employment law, family law and medical malpractice firms. “We primarily work with personal injury, criminal defense, employment law, family law, and medical malpractice law firms.” https://lawrank.com/services/ppc/learn-more/ (checked 2026-11-07)
37. LawRank’s SEO packages cover link building, content, local SEO with Google Business Profile management, and on-site optimization. “We include managing your GMB in all of our SEO packages.” https://lawrank.com/services/seo/ (checked 2026-11-07)
38. LawRank states it manages both Google Ads and Local Services Ads and advises on budget allocation between them. “Yes. We manage both and can advise on how to allocate budget across each based on your market, practice area, and goals.” https://lawrank.com/services/ppc/learn-more/ (checked 2026-11-07)
39. LawRank’s pages do not describe a brand video, commercial or filmed video production service; video appears as social post content and as a paid placement. Not publicly disclosed on the pages checked. https://lawrank.com/services/ (checked 2026-11-07)
40. LawRank’s pages do not describe tracing a signed client back to its first or last marketing touch, or reporting a cost per signed client, as part of its service. Not publicly disclosed on the pages checked. https://lawrank.com/services/ppc/ (checked 2026-11-07)
41. LawRank offers social media management covering account setup, content creation and scheduled posting on Facebook, LinkedIn, Instagram and YouTube. “We handle the day-to-day work of posting on your social media platforms using an optimized, data-driven schedule.” https://lawrank.com/services/social-media/ (checked 2026-11-07)
42. LawRank states its SEO content is written or developed by attorneys and JDs through an eight-step accuracy process. “our content is written and/or developed by attorneys and JDs. We use an eight-step process to ensure accuracy” https://lawrank.com/services/seo/ (checked 2026-11-07)
43. LawRank states both co-founders and 80% of its staff speak Spanish and that it targets the Spanish-speaking market. “both of our co-founders speak Spanish and 80% of our staff speaks Spanish. We have extensive experience in targeting the Spanish market.” https://lawrank.com/services/seo/ (checked 2026-11-07)
44. LawRank states it tracks AI mention rate, share of voice and sentiment through a proprietary reporting platform, with monthly reports. “LawRank tracks the full picture through a proprietary reporting platform: mention rate by AI platform, competitive share of voice, sentiment across AI-generated responses” https://lawrank.com/services/aio/ (checked 2026-11-07)
45. LawRank’s pages do not describe a CRM or client software platform the firm’s team works in; the named tools are AgencyAnalytics, CallRail, Basecamp and a proprietary AI visibility reporting platform. Not publicly disclosed on the pages checked. https://lawrank.com/services/ppc/ (checked 2026-11-07)
46. LawRank provides real-time PPC reporting through AgencyAnalytics software. “We provide real-time reporting via AgencyAnalytics software. You’ll know exactly how much your spending per campaign.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
47. LawRank does not sell AI optimization on its own; it is available only to firms on an active LawRank SEO engagement. “We do not offer AIO as a standalone service. It is available to firms on an active LawRank SEO engagement” https://lawrank.com/services/aio/ (checked 2026-11-07)
48. LawRank does not publish contract length, minimum term, minimum budget or cancellation notice terms for its SEO, web design or AI optimization services. Not publicly disclosed on the pages checked. https://lawrank.com/services/seo/ (checked 2026-11-07)
49. LawRank’s pages do not state who owns the Google Ads account, the call tracking numbers or the content it produces. Not publicly disclosed on the pages checked. https://lawrank.com/services/ppc/ (checked 2026-11-07)
50. LawRank does not publish SEO pricing and states cost depends on the market after a competitive analysis. Not publicly disclosed on the pages checked. https://lawrank.com/services/seo/ (checked 2026-11-07)
51. LawRank states PPC clients pay Google directly for clicks. “You pay Google directly for the clicks. This way you know exactly what is going towards your campaign.” https://lawrank.com/ (checked 2026-11-07)
52. LawRank states it offers short-term contracts for PPC. “We offer short-term contracts for your convenience.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
53. LawRank states website hosting is included for SEO clients and $99 a month otherwise, and post-launch changes are $150 an hour with a one-hour minimum. “Yes, hosting is included for our SEO clients. For non-seo clients, we charge $99/month.” https://lawrank.com/frequently-asked-questions/ (checked 2026-11-07)
54. Grow Law’s lead generation page describes its best fit as firms with 2 to 20 attorneys in high-demand practice areas. “You run a law firm with 2–20 attorneys” https://growlaw.co/attorney-lead-generation (checked 2026-11-07)
55. Grow Law lists practice areas well beyond personal injury, including criminal defense, family, immigration, estate planning, employment, SSDI, tax, insurance, business litigation and intellectual property. “Employment, Social Security disability, tax, insurance, business litigation, and intellectual property” https://growlaw.co/company-facts (checked 2026-11-07)
56. Grow Law’s pages do not describe a video production service or AI-made video with an attorney avatar; YouTube Ads appears only as a paid channel. Not publicly disclosed on the pages checked. https://growlaw.co/law-firm-ppc (checked 2026-11-07)
57. Grow Law’s SEO plans include on-site and off-site SEO, keyword research, technical SEO, link building and content creation. “Our SEO growth plans include on-site and off-site SEO, keyword research, Google Analytics setup, title and meta tag optimization, technical SEO, link building, content creation, and more.” https://growlaw.co/pricing-seo (checked 2026-11-07)
58. Grow Law’s PPC plans list Google Ads, Local Services Ads, Microsoft (Bing) Ads and Facebook Ads as managed channels, with 2 to 4 channels depending on tier. “Managed Channels (Google Ads, Local Services Ads, Microsoft (Bing) Ads, Facebook Ads)” https://growlaw.co/pricing-ppc (checked 2026-11-07)
59. Grow Law offers generative engine optimization (GEO) aimed at visibility and citation in ChatGPT, AI Overviews, Gemini and Perplexity. “GEO for law firms improves how AI platforms like ChatGPT, AI Overviews, Gemini, and Perplexity discover and cite your law practice.” https://growlaw.co/generative-engine-optimization (checked 2026-11-07)
60. Grow Law builds law firm websites on Webflow as its top choice and on WordPress when needed, and says a firm can take its site with it if it leaves. “Our top choice for designing law firm websites today is Webflow.” https://growlaw.co/pricing-design (checked 2026-11-07)
61. Grow Law’s SEO growth plans start at $2,500 (Steady Growth), $3,500 (Faster) and $5,000 (Full Speed) a month. “From $2,500/mo* ... From $3,500/mo* ... From $5,000/mo*” https://growlaw.co/pricing-seo (checked 2026-11-07)
62. Grow Law’s PPC management fees start at $1,450 a month (Starter), $1,850 (Tier II) and $2,400 (Tier III). “Grow Law's management fees start at $1,450/mo for the Starter plan and range to $2,400+/mo for full-scale campaigns.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
63. Grow Law states it charges no setup fee and clients can cancel anytime. “$0 setup. Cancel anytime.” https://growlaw.co/ (checked 2026-11-07)
64. Grow Law offers a proprietary Growth Portal (portal.growlaw.co) showing lead quality, signed cases, cost and AI visibility. “Our Proprietary Growth Portal is one live view of lead quality, signed cases, cost, and AI visibility.” https://growlaw.co/ (checked 2026-11-07)
65. Grow Law states signed cases are verified in the client’s CRM and tied back to spend. “Signed cases are verified in your CRM and tied back to spend.” https://growlaw.co/ (checked 2026-11-07)
66. Grow Law’s pages do not describe a CRM that Grow Law provides; the Growth Portal is described as a reporting view that connects to the firm’s own CRM. Not publicly disclosed on the pages checked. https://growlaw.co/ (checked 2026-11-07)
67. Grow Law’s own headline for the Growth Portal is a report that tells the firm whether marketing created cases. “A Report That Tells You If Marketing Created Cases.” https://growlaw.co/ (checked 2026-11-07)
68. Grow Law’s pages do not describe call answering, live intake staffing, chat staffing or lead follow-up as a service Grow Law provides. Not publicly disclosed on the pages checked. https://growlaw.co/company-facts (checked 2026-11-07)
69. Grow Law’s pages do not describe AI agents that call, text or email leads, AI voice agents that answer calls, or an AI assistant for the attorney, as services Grow Law provides. Not publicly disclosed on the pages checked. https://growlaw.co/ (checked 2026-11-07)
70. Grow Law states monthly performance review sessions are mandatory for clients. “Our monthly performance reviews are mandatory because we can’t do our jobs without your input.” https://growlaw.co/pricing-seo (checked 2026-11-07)
71. Grow Law states there are no long-term contracts holding a firm in place, and describes its engagements as month-to-month. “Your leads, content, website, and data are 100% yours. No long-term contracts holding you in place.” https://growlaw.co/criminal-defense-lawyer-seo (checked 2026-11-07)
72. Grow Law says the prices shown for its SEO packages are starting points. “The prices shown for each SEO package are starting points.” https://growlaw.co/pricing-seo (checked 2026-11-08)
73. PPC management is $1,450 per month for up to $10k in ad spend and 15% of ad spend above that. “$1,450 per month for up to $10k in monthly ad spend. Above $10k, the investment is to 15% of your monthly ad spend.” https://growlaw.co/pricing-ppc (checked 2026-11-07)
74. The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles. “Foundation — $1,750/mo” https://superpractice.com/pricing.md (checked 2026-11-09)
75. SEO + AI Search plans track ChatGPT, Gemini and AI Overview answers and fix the firm’s pages for them, a separate plan from Managed Ads. “ChatGPT, Gemini, and AI Overview tracking with fixes to your pages” https://superpractice.com/pricing.md (checked 2026-11-07)
76. The SEO + AI Search Foundation plan includes 4 done-for-you, human-reviewed SEO articles each month; Authority 8 and Market Leader 12. “4 done-for-you, human-reviewed SEO articles each month” https://superpractice.com/pricing.md (checked 2026-11-07)
77. Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum. “Google Ads, Meta Ads, LSAs, OpenAI Ads” https://superpractice.com/pricing.md (checked 2026-11-07)
78. Managed Ads plans include attribution from ad click to signed client. “full attribution from ad click to signed client” https://superpractice.com/pricing.md (checked 2026-11-07)
79. Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform. “Superpractice AI-native CRM + client-acquisition platform” https://superpractice.com/pricing.md (checked 2026-11-07)
80. Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets. “They call, text, email, and follow up toward your goals” https://superpractice.com/features/procedures.md (checked 2026-11-07)
81. Superpractice describes itself as one client acquisition operating system, run by AI and experts. “One client acquisition operating system, run by AI and experts.” https://superpractice.com/index.md (checked 2026-11-08)
82. Every signed client is traced back to the original source. “Every signed client, traced back to the original source” https://superpractice.com/features/attribution.md (checked 2026-11-07)
83. Attribution recognizes 48 channels, including AI search referrals. “48 channels recognized, including AI search referrals.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
84. Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot. “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.” https://superpractice.com/index.md (checked 2026-11-07)
85. Superpractice’s SEO Content Agent researches, writes, fact-checks and publishes articles built to rank. “An agent that researches, writes, fact-checks, and publishes articles built to rank.” https://superpractice.com/features/seo-content-agent.md (checked 2026-11-07)
86. A human editor reviews each AI-produced article for quality, accuracy, structure and firm voice before the firm’s final review. “A human editor then reviews the work for quality, accuracy, structure, and firm voice before we send it to your firm for final review.” https://superpractice.com/pricing.md (checked 2026-11-07)
87. A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform. “A law firm website designed, built, hosted, and maintained on the Superpractice platform.” https://superpractice.com/pricing.md (checked 2026-11-09)
88. The pricing page lists AI Avatars video credits in every Managed Ads plan and does not list a filmed video production service. Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md (checked 2026-11-07)
89. Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term. “There is no annual contract, exit fee, or minimum term.” https://superpractice.com/pricing.md (checked 2026-11-07)
90. Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately. “Scale is $4,000/month plus 10% of ad spend over $10k.” https://superpractice.com/pricing.md (checked 2026-11-07)
91. Ad spend is separate and paid directly to the ad platforms. “Ad spend is separate and paid directly to the ad platforms” https://superpractice.com/pricing.md (checked 2026-11-07)
92. SEO + AI Search plans are $1,750 (Foundation), $3,500 (Authority) and $5,000 (Market Leader) a month. “Authority — $3,500/mo ... Market Leader — $5,000/mo” https://superpractice.com/pricing.md (checked 2026-11-07)
93. Website plans include the design and build in the monthly fee, with no separate upfront build fee, month-to-month. “We design, build, optimize, and publish your site as part of the monthly plan with no separate upfront build fee.” https://superpractice.com/pricing.md (checked 2026-11-07)
94. Website plans are Presence at $500, Authority at $1,000 and Market Leader at $1,500 a month. “Presence — $500/mo ... Authority — $1,000/mo (Most popular) ... Market Leader — $1,500/mo” https://superpractice.com/pricing.md (checked 2026-11-07)
95. Scorpion’s law firm page says its offering is a tailored marketing strategy that includes website development, SEO, AI search, digital advertising, Local Services Ads and intake. “create a tailored marketing strategy specifically for your firm that includes website development, SEO, AI search, digital advertising, LSAs, and intake” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
96. Scorpion states it caters to several industries, including home services, legal, franchise and healthcare. “Scorpion caters to several leading industries, including home services, legal, franchise, healthcare and more.” https://www.scorpion.co/about-us/partnerships/ (checked 2026-11-07)
97. Scorpion typically requires a 12-month contract for its marketing technology and certain services such as SEO. “Scorpion typically requires a 12-month contract for our marketing technology and certain marketing services like search engine optimization (SEO).” https://www.scorpion.co/faq/ (checked 2026-11-07)
98. Scorpion builds websites on its own proprietary content management system. “While we use our own proprietary CMS, it's just one piece of our full collection of digital marketing solutions.” https://www.scorpion.co/faq/ (checked 2026-11-07)
99. Clients own their website’s domain, content and imagery after the contract term is complete, but not Scorpion’s underlying website system. “Yes, you own your website after the length of your contract with Scorpion is complete. While you won’t own the underlying system” https://www.scorpion.co/faq/ (checked 2026-11-07)
100. Scorpion states Convert AI answers calls, collects case details and books consultations automatically around the clock. “Scorpion’s Convert AI answers calls, collect case details, and book consultations automatically around the clock.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
101. Every inbound lead is scored immediately for quality and potential case value. “Every inbound lead is scored immediately for quality and potential case value. Your team focuses on the best potential clients. Nothing gets missed.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
102. Scorpion’s Budgets AI shifts ad spend toward the channels bringing in cases and updates daily. “automatically shifts your spend toward the channels bringing in real cases ... Budgets AI updates daily to keep you ahead, not catching up.” https://www.scorpion.co/law-firms/marketing-solutions/budgets-ai/ (checked 2026-11-07)
103. Scorpion offers one dashboard for marketing performance, intake data and revenue metrics, framed against waiting for a monthly report. “Your marketing performance, intake data, and revenue metrics all in one place. No spreadsheets. No waiting for a monthly report.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
104. Scorpion states it connects marketing channels to signed cases and revenue, reporting case value by source, cost per signed client and attributed revenue. “Connect every marketing channel to signed cases and revenue. Know case value by source, cost per signed client, and attributed revenue.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
105. Scorpion’s pages publish no prices for any service, product or plan. Not publicly disclosed on the pages checked. https://www.scorpion.co/sitemap.xml (checked 2026-11-07)
106. Scorpion states digital advertising services such as Google Ads, LSAs and Meta are typically month-to-month. “Digital advertising services like Google Ads, LSAs, Meta, etc. are typically month-to-month terms.” https://www.scorpion.co/faq/ (checked 2026-11-07)
107. On leaving after fulfilling the contract, the client receives static site files, design assets and content, and must rebuild the site on another content management system. “You’ll need to work with another vendor to rebuild your website on a content management system of your choosing” https://www.scorpion.co/faq/ (checked 2026-11-07)
108. Scorpion’s pages do not state how often a law firm meets the people running its marketing. Not publicly disclosed on the pages checked. https://www.scorpion.co/sitemap.xml (checked 2026-11-07)
109. Scorpion’s FAQ says the investment depends on the client’s business goals, across marketing technology, marketing services and digital advertising. “The investment you decide to make with Scorpion depends on your business goals.” https://www.scorpion.co/faq/ (checked 2026-11-07)
110. FirmPilot’s pages do not list website design or a website build as a service. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
111. FirmPilot’s pages do not describe a video production or video marketing service; video appears only as advice in its articles and in roundups of other agencies. Not publicly disclosed on the pages checked. https://firmpilot.com/services/ (checked 2026-11-07)
112. FirmPilot lists LinkedIn, Facebook and Instagram campaigns among its services. “LinkedIn, Facebook, and Instagram campaigns that amplifies your brand and positions your firm as an authority in your practice area.” https://firmpilot.com/services/ (checked 2026-11-07)
113. FirmPilot states a retained client can be traced back to the search that started it once the firm’s CRM or intake system is integrated. “Integrate with your CRM or intake system and you can trace a retained client back to the exact search that started it.” https://firmpilot.com/practice-area/solo-law-firms/ (checked 2026-11-07)
114. FirmPilot describes itself as legal-trained AI that writes the firm’s content, builds authority in search and AI answers, and places its ads. “Legal-trained AI that uses real-time competitive intel to write your content, build authority in search and AI answers, and put your ads in front of high-intent clients.” https://firmpilot.com/ (checked 2026-11-07)
115. FirmPilot states it is built to run with minimal input from the firm once practice areas, locations and goals are configured. “FirmPilot is built to run with minimal input from you. Once your practice areas, locations, and goals are configured, our AI executes and iterates continuously.” https://firmpilot.com/practice-area/solo-law-firms/ (checked 2026-11-07)
116. FirmPilot publishes three plans, Lite at $4,250, Firm at $6,900 and Premium at $9,250 a month. “Lite $4,250 per month ... Firm $6,900 per month ... Premium $9,250 per month” https://firmpilot.com/pricing/ (checked 2026-11-07)
117. FirmPilot states it does not charge a percentage fee on ad spend. “We also don’t charge a percent fee on ad spend, so your PPC dollars go fully to ads.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
118. FirmPilot states its Competitive Blueprinting crawls competitor activity every 90 minutes. “We crawl competitor activity every 90 minutes to map your marketing landscape, uncover untapped SEO, GEO, and ad opportunities, and keep you one step ahead.” https://firmpilot.com/services/ (checked 2026-11-07)
119. FirmPilot states its automations refine bidding and targeting daily. “refining bidding and targeting daily with real conversion signals and behavioral intent” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
120. FirmPilot states it prepares the firm’s site and content for Generative Engine Optimization so the firm is cited by ChatGPT and Google AI Overviews. “We prepare your website and content for Generative Engine Optimization (GEO), ensuring your firm is cited, quoted, and recommended by AI systems such as ChatGPT and Google’s AI Overviews.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
121. FirmPilot states every client gets a dedicated success manager. “Every FirmPilot client gets a dedicated success manager who ensures your AI strategy aligns with your firm’s goals.” https://firmpilot.com/how-firmpilot-works/ (checked 2026-11-07)
122. FirmPilot states clients start with a 6-month agreement or commit to 12 months for added savings. “You can start with a 6-month agreement or commit to 12 months for added savings. Many clients begin at 6 months and extend once they see the results.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
123. FirmPilot’s pages do not state a month-to-month option, setup fees or cancellation notice terms. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
124. FirmPilot’s pages do not describe a human editor reviewing each piece of AI-created content before it reaches the firm. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
125. FirmPilot’s pages do not describe a CRM, inbox or booking tool of its own. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
126. FirmPilot’s pages do not describe call answering, live chat, booking, texting or follow-up with inquiries as a FirmPilot service. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
127. FirmPilot’s pages do not state who owns the ad accounts, content or data when an engagement ends, or what leaves with the firm. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
128. FirmPilot describes its pricing as flat monthly subscription fees. “flat monthly subscription fees that allow firms to immediately reduce marketing overhead and the need for multiple vendors.” https://firmpilot.com/pricing/ (checked 2026-11-07)
129. FirmPilot states it charges a flat monthly fee with no ad spend markup. “FirmPilot charges a flat monthly fee with no ad spend markup.” https://firmpilot.com/services/ (checked 2026-11-07)
130. FirmPilot’s SEO FAQ states costs depend on goals, location, competition and scope, and that SEO is not a flat-rate service. “Our packages align with your needs. Costs depend on goals, location, competition, and scope. ... SEO is an investment, not a flat-rate service.” https://firmpilot.com/services/seo/ (checked 2026-11-09)
131. Rankings.io states it does not use proprietary platforms that clients cannot leave with, and builds sites on WordPress. “No hostage situations, no clawbacks, no proprietary platforms you can't leave with.” https://rankings.io/faq/ (checked 2026-11-07)
132. Rankings.io builds custom WordPress websites for law firms and states most launch in under 120 days. “Under 120 days from kickoff to launch for most firms.” https://rankings.io/services/website-design-for-lawyers/ (checked 2026-11-07)
133. Rankings.io states its Google Ads reporting includes call tracking and cost per case. “Every month, you see what your spend produced: calls, form fills, qualified inquiries, and cost per case. Transparent call tracking shows which campaigns drive cases” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
134. When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing. “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.” https://superpractice.com/pricing.md (checked 2026-11-07)
135. Superpractice says most firms moving from another agency are fully live within 5 business days. “Most firms are fully live within 5 business days.” https://superpractice.com/pricing.md (checked 2026-11-07)
136. Superpractice imports a firm’s existing leads and contacts at no extra cost. “We also import your existing leads and contacts at no extra cost.” https://superpractice.com/pricing.md (checked 2026-11-09)
137. A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data. “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.” https://superpractice.com/pricing.md (checked 2026-11-09)
138. Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts. “Changes only ever reach your firm's own connected Google Ads accounts.” https://docs.superpractice.com/google-ads (checked 2026-11-08)

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## Related

- [Superpractice vs Rankings.io](https://superpractice.com/compare/superpractice-vs-rankings-io)
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- [How we compare](https://superpractice.com/comparison-methodology)
- [Personal injury law firm marketing](https://superpractice.com/personal-injury-law-firm-marketing)
