# LawRank alternatives

> LawRank’s reports show rankings and calls, not which signed clients came from where. Six options, and when staying is right.

**Disclosure.** Superpractice publishes this page, ranks itself on it and competes with LawRank and the other companies listed. Rankings are Superpractice’s opinion, based only on what each company says on its own current pages, with each source quoted and dated, not on hands-on testing. No company pays to appear. https://superpractice.com/comparison-methodology We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.

Checked 2026-11-07. 127 citations, each linked to its source. Reviewed by the Superpractice team. Canonical page https://superpractice.com/alternatives/lawrank-alternatives.

LawRank is an SEO-led agency that works only with law firms. Firms look elsewhere when the reports show rankings and calls but not which signed clients came from where, or when they want the price and the exit in writing. Rankings.io, Grow Law and Juris Digital do the same job the same way. Superpractice, Scorpion and FirmPilot sell it differently. If your rankings are rising, staying is a fair choice.

## Why do firms look for an alternative to LawRank, and when should they stay?

_Superpractice’s assessment._ Three things push firms to look. Reports show rankings and calls, but its pages don’t describe tracing signed clients to their source. SEO prices and contract terms aren’t published, so the fee and the exit come up on a sales call. And after the click the work is yours. LawRank asks your team to answer the calls, and its pages don’t describe AI agents or a CRM. [1][2][3][4][5][6][7][8]

Stay if SEO is your engine and it is compounding. LawRank has built rankings only for law firms for over a decade, with content written or developed by attorneys and JDs. Most of its staff speak Spanish, and your WordPress site is yours either way. If rankings are rising, ask LawRank for signed-client reporting and written terms before asking anyone else. [9][10][11][12]

## The shortlist

| Rank | Provider | Match | Best for | Pricing posture |
|---|---|---|---|---|
| 1 | Rankings.io | like-for-like | A personal injury firm leaving LawRank that wants a legal-only SEO agency on month-to-month terms, with reviews tied to signed cases and written ownership of every asset including the ad accounts. | Not publicly disclosed |
| 2 | Grow Law | like-for-like | A firm of 2 to 20 attorneys that wants LawRank’s service list from a legal-only agency that lists starting prices only, with $0 setup and cancel-anytime terms, and says the firm owns its accounts and data from day one. | Starting prices only, with no setup fee and cancel anytime. SEO starts at $2,500 a month and PPC management at $1,450 for up to $10,000 in spend. Ad spend is billed to your own Google Ads account. [28][35][33][34][43][45] |
| 3 | Juris Digital | like-for-like | A personal injury firm leaving LawRank that wants signed cases and cost per signed case reported through its existing CRM by a named Marketing Executive, and accepts a 12-month campaign commitment. | Only planning ranges are published. SEO runs from $2,000 a month for a solo firm to $25,000 and up for a multi-office firm. PPC is 20% of spend plus setup, and websites cost $10,000 to $50,000. [60][56][61] |
| 4 | Superpractice | partial | A personal injury firm that wants to see which signed clients each channel produced, inside one system its team works in, and will buy SEO as human-reviewed articles and AI search fixes rather than an agency program. | Published and month to month, with no contract or exit fee. Managed Ads is $997 to $4,000 a month, SEO $1,750 to $5,000, websites $500 to $1,500 and voice agents $250 to $1,000. Ad spend goes to the platforms. [77][78][79][80][81][73][82][83] |
| 5 | Scorpion | partial | A firm that wants marketing, call-answering intake AI and reporting from one company, and accepts a typical 12-month term and a website on a system it will not own. | Not publicly disclosed |
| 6 | FirmPilot | partial | A firm with a WordPress site it owns that wants its content, AI search work and ads run by legal-trained AI rather than an agency team, at a flat fee from $4,250 a month on a 6-month or 12-month agreement. | Published. Flat fees start at $4,250 a month with no ad spend markup, on a 6-month agreement or 12 months for a discount. [116][117][109][112] |

### 1. Rankings.io

- **Best for.** A personal injury firm leaving LawRank that wants a legal-only SEO agency on month-to-month terms, with reviews tied to signed cases and written ownership of every asset including the ad accounts.
- **Why it ranks here.** It ranks first because it sells the same job the same way, to the same kind of firm. It focuses on personal injury and runs month to month, and every asset it makes is yours, ad accounts included. [13][14][15][16][17]
- **Strength.** The closest match if you want LawRank’s job done with signed cases in the report. Monthly and quarterly reviews tie reporting to revenue and signed cases, and Google Ads reports include cost per case. Every ad and landing page is checked against state bar rules before launch. It also films and posts video from one shoot day a month. [18][19][20][21]
- **Limitation.** Prices are set on a discovery call, and minimum budgets, setup fees and notice terms aren’t published. Its pages name no client dashboard, and inquiries go to your CRM for your team to follow up. Expect early movement in 90 days and more leads in six to nine months. [22][23][24][25][26]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract yes. Not publicly disclosed

### 2. Grow Law

- **Best for.** A firm of 2 to 20 attorneys that wants LawRank’s service list from a legal-only agency that lists starting prices only, with $0 setup and cancel-anytime terms, and says the firm owns its accounts and data from day one.
- **Why it ranks here.** It ranks second because it covers the same SEO, ads and website work as a legal-only agency and lists starting prices and its exit terms. There’s no setup fee, and you can cancel anytime. [28][29][30][31][32][33][34][35]
- **Strength.** A good fit if you want to see signed cases, not just rankings. Its Growth Portal shows lead quality, signed cases, cost and AI visibility between monthly reviews. Signed cases are checked in your CRM and tied back to spend. You own your site, content, ad accounts and data from day one. [36][37][38][39]
- **Limitation.** The portal reports on your own CRM, and its pages don’t describe a CRM of its own, AI agents or call answering. PPC management over $10,000 in monthly spend costs 15% of spend. Some pages say you own the work only once it is paid for. [40][41][42][43][44]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract yes. Starting prices only, with no setup fee and cancel anytime. SEO starts at $2,500 a month and PPC management at $1,450 for up to $10,000 in spend. Ad spend is billed to your own Google Ads account. [28][35][33][34][43][45]

### 3. Juris Digital

- **Best for.** A personal injury firm leaving LawRank that wants signed cases and cost per signed case reported through its existing CRM by a named Marketing Executive, and accepts a 12-month campaign commitment.
- **Why it ranks here.** It ranks third because it does the same legal-only job, with signed cases as a main measure, but asks firms to commit to a 12-month campaign. That commitment is why it sits below the first two. [46][47][48][49]
- **Strength.** A strong pick if you want careful signed-case reporting. A named Marketing Executive handles at most 8 to 10 firms. Reports link an ad click to a later signed matter where records allow, and show unmatched outcomes instead of crediting every case to an ad. It connects to Clio, Filevine and Lead Docket among others. [50][51][52][53][54]
- **Limitation.** You commit to 12 months, and cancelling takes 30 days’ written notice. PPC management is 20% of spend plus a setup fee, with a $3,000 monthly minimum. Your contract decides who owns creative and phone numbers, and its pages don’t say who owns the ad accounts. [49][55][56][57][58][59]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Only planning ranges are published. SEO runs from $2,000 a month for a solo firm to $25,000 and up for a multi-office firm. PPC is 20% of spend plus setup, and websites cost $10,000 to $50,000. [60][56][61]

### 4. Superpractice

- **Best for.** A personal injury firm that wants to see which signed clients each channel produced, inside one system its team works in, and will buy SEO as human-reviewed articles and AI search fixes rather than an agency program.
- **Why it ranks here.** It ranks fourth, below the three agencies, because it covers LawRank’s job differently. It runs your ads in one growth system with its own CRM and AI agents, and traces each signed client to its source. It sells SEO as human-reviewed articles rather than an agency program. [62][63][64][65][66][67]
- **Strength.** A strong pick if you want to know which channel signed each client. Attribution covers 48 channels, including AI search. AI agents work alongside your team to call, text and email leads, and voice agents answer 24/7. A human editor checks every article, and Superpractice makes video ads starring your AI avatar. [66][68][65][69][70][71]
- **Limitation.** SEO, websites and voice agents are each separate plans. The pricing page doesn’t list streaming TV, display or audio ads, or intake staffing. A Superpractice website lives on its platform. [72][73][74][75][76]
- **Pricing posture.** Clear pricing yes, What’s included yes, No long contract yes. Published and month to month, with no contract or exit fee. Managed Ads is $997 to $4,000 a month, SEO $1,750 to $5,000, websites $500 to $1,500 and voice agents $250 to $1,000. Ad spend goes to the platforms. [77][78][79][80][81][73][82][83]

### 5. Scorpion

- **Best for.** A firm that wants marketing, call-answering intake AI and reporting from one company, and accepts a typical 12-month term and a website on a system it will not own.
- **Why it ranks here.** It ranks fifth because it serves several industries, usually asks for a 12-month contract and builds your site on a system you won’t own. In return, one team runs your marketing, intake AI and reporting. [84][85][86][87][88][89][90]
- **Strength.** A good fit if you want one company for marketing and intake. Its AI answers calls, collects case details and books meetings around the clock. Its ad AI shifts spend daily toward the channels bringing in cases, and one dashboard shows marketing, intake and revenue. Leads are scored for case value. [91][92][93][94]
- **Limitation.** Scorpion also serves home services, franchise and healthcare. Your website runs on its own system, so after the term you keep the domain and content but rebuild the site elsewhere. Prices aren’t published, and its pages don’t say how often you meet your team. [95][86][87][96][97][98]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Not publicly disclosed

### 6. FirmPilot

- **Best for.** A firm with a WordPress site it owns that wants its content, AI search work and ads run by legal-trained AI rather than an agency team, at a flat fee from $4,250 a month on a 6-month or 12-month agreement.
- **Why it ranks here.** It ranks sixth because software does the work, it works only with WordPress sites and it doesn’t list website design. It covers the content, ads, AI search and reporting parts of LawRank’s job. [101][102][103][104][105]
- **Strength.** A good fit if you want AI running your content and ads with little input from you. It checks competitor activity every 90 minutes and adjusts bids daily. You pay a flat monthly fee with no markup on ad spend, and dashboards track ROI in real time. A success manager is assigned to every client. [106][107][108][109][105][110]
- **Limitation.** Website design isn’t listed, and its pages don’t describe a human editor checking each AI article. There is no month-to-month option. Its pages don’t describe call answering or follow-up, or say who owns the ad accounts and content when you leave. [104][111][112][113][114][115]
- **Pricing posture.** Clear pricing yes, What’s included no, No long contract no. Published. Flat fees start at $4,250 a month with no ad spend markup, on a 6-month agreement or 12 months for a discount. [116][117][109][112]

## Superpractice is not the right alternative when

- You want SEO to be the whole engagement, with content written by attorneys and JDs, and ads come second.
- You want Spanish-language SEO from a team that works in Spanish every day.
- You want streaming TV, display, audio or social media handled by the company that runs your search marketing.
- Your team answers every call and follows up every lead itself, and you don’t want AI agents alongside them.
- You want to host your own WordPress site and keep marketing software out of your firm’s daily work.

## What leaves with you if you switch from LawRank?

Your WordPress site is yours. LawRank’s pages don’t say who owns the Google Ads account, the tracking numbers or the content. SEO terms aren’t published either, so get both in writing before you give notice. Have the new campaigns live before the old ones stop.

- The website is yours, and hosting is included for SEO clients or $99 a month otherwise. Edits after launch are $150 an hour, so ask what you will pay if you keep the site. [12][118]
- Ask who holds the Google Ads account and the tracking numbers. Call tracking comes with PPC and you pay Google directly, but ownership isn’t stated. Numbers on your site and ads must port or be replaced. [2][119][120]
- Confirm the term. PPC is on short-term contracts, but SEO, web and AI terms aren’t published. AI optimization comes only with active SEO, so leaving SEO ends it. [121][5][122]
- If you move to Superpractice, it migrates active campaigns and sets up attribution and intake routing. Most firms are live within 5 business days, and your existing leads and contacts are imported at no extra cost. [123][124][125]
- A Superpractice website is yours after 12 paid months or a buyout. Google Ads run in your own accounts. [73][126][127]

## What should you ask any provider?

- **Which signed clients came from which channel last quarter?** Ask any provider for a report from a firm like yours that names signed clients by source, not calls or rankings. Then ask where it lives and whether your team works in the same system.
- **What exactly do we own if we leave?** List the website and domain, the ad accounts and numbers, and the content and data. Get each in writing. LawRank says the site is yours, so ask about the rest and ask every alternative the same.
- **What is the term, and what notice ends it?** Get the contract length, minimum term and notice period for each service in writing. Terms on this page run from month to month to 12 months.
- **What happens to a lead after the click?** Ask who answers, who follows up and in which tool. The agencies here send inquiries to your team or your CRM. Superpractice’s AI agents call, text and email each lead alongside your team.
- **What will the first 90 days cost in total?** Add the management fee and ad spend. Then add any build or setup fee, hosting and call tracking, and compare like with like.
- **Does the SEO move with us?** Ask who owns the content and the Business Profile, and how rankings are reported during the handover. Ask how long the new team expects before movement. Rankings.io expects early movement in 90 days.

## How we made this page

- Built only from each company’s public pages on the date shown. We didn’t test any service, and Superpractice has no customer, partner or affiliate relationship with any company listed.
- Superpractice publishes this page and competes with every company on it. It ranks itself fourth, by how fully each option covers LawRank’s job for a personal injury firm, not by quality.
- AgencyAnalytics and CallRail are named because LawRank names them. Nothing here judges those tools.
- Results, ratings and testimonials are not shown. Where LawRank’s pages disagree, on website timelines and typical PPC budgets, the point is left out.
- Services, prices and terms change, and missing details are marked rather than guessed.
- Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

## Change log

- 2026-11-07. First draft for review.
- 2026-11-08. Added Superpractice’s one-system design.

## Cite this list

> Superpractice team. LawRank alternatives (2026). Last checked November 7, 2026. https://superpractice.com/alternatives/lawrank-alternatives

## Sources

1. LawRank provides real-time PPC reporting through AgencyAnalytics software. “We provide real-time reporting via AgencyAnalytics software. You’ll know exactly how much your spending per campaign.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
2. LawRank includes CallRail call tracking with its PPC service for per-call detail. “We include CallRail call tracking software so that you have detailed user info per call.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
3. LawRank’s pages do not describe tracing a signed client back to its first or last marketing touch, or reporting a cost per signed client, as part of its service. Not publicly disclosed on the pages checked. https://lawrank.com/services/ppc/ (checked 2026-11-07)
4. LawRank does not publish SEO pricing and states cost depends on the market after a competitive analysis. Not publicly disclosed on the pages checked. https://lawrank.com/services/seo/ (checked 2026-11-07)
5. LawRank does not publish contract length, minimum term, minimum budget or cancellation notice terms for its SEO, web design or AI optimization services. Not publicly disclosed on the pages checked. https://lawrank.com/services/seo/ (checked 2026-11-07)
6. LawRank recommends the firm’s own team be available to answer calls generated by PPC and to meet prospective clients within 48 hours. “If you’re going to run ads, we recommend that your team be available to answer calls as they come in.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
7. LawRank’s pages do not describe AI agents, AI voice agents, a receptionist, live chat or intake staffing as services LawRank provides. Not publicly disclosed on the pages checked. https://lawrank.com/services/ (checked 2026-11-07)
8. LawRank’s pages do not describe a CRM or client software platform the firm’s team works in; the named tools are AgencyAnalytics, CallRail, Basecamp and a proprietary AI visibility reporting platform. Not publicly disclosed on the pages checked. https://lawrank.com/services/ppc/ (checked 2026-11-07)
9. LawRank states it has spent more than a decade building rankings exclusively for law firms. “We have spent more than a decade building rankings exclusively for law firms” https://lawrank.com/ (checked 2026-11-07)
10. LawRank states its SEO content is written or developed by attorneys and JDs through an eight-step accuracy process. “our content is written and/or developed by attorneys and JDs. We use an eight-step process to ensure accuracy” https://lawrank.com/services/seo/ (checked 2026-11-07)
11. LawRank states both co-founders and 80% of its staff speak Spanish and that it targets the Spanish-speaking market. “both of our co-founders speak Spanish and 80% of our staff speaks Spanish. We have extensive experience in targeting the Spanish market.” https://lawrank.com/services/seo/ (checked 2026-11-07)
12. LawRank states all of its websites are built on WordPress and the client owns the site. “All of our sites are on WordPress and you own it!” https://lawrank.com/services/law-firm-web-design/ (checked 2026-11-07)
13. Rankings.io describes itself as a law firm marketing agency that works only with law firms. “Legal-only client roster ✓100% law firms” https://rankings.io/ (checked 2026-11-07)
14. Rankings.io states personal injury is its primary specialty, and that it also serves criminal defense, family law, immigration, employment, bankruptcy, estate planning and full-service firms. “Personal Injury Our specialty. ... WE ALSO SPECIALIZE IN Criminal Defense Family Law Immigration Employment Law Bankruptcy Planning and Probate Full-Service Practice” https://rankings.io/ (checked 2026-11-07)
15. Rankings.io states engagements are month-to-month with no long-term contracts. “Month-to-month. No handcuffs. We have to earn our keep every month.” https://rankings.io/faq/ (checked 2026-11-07)
16. Rankings.io states the client owns all assets it produces, including domain, code, content, backlinks, creative, analytics and CRM data. “You do. Every asset we produce is yours: domain, code, content, backlinks, creative, analytics, CRM data.” https://rankings.io/faq/ (checked 2026-11-07)
17. Rankings.io states clients own their Google Ads, LSA and social ad accounts and that it does not run campaigns from accounts it controls. “We never run your campaigns from an account we control, so if you ever leave, everything goes with you.” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
18. Rankings.io states clients receive monthly performance reviews and quarterly business reviews, with reporting tied to revenue and signed cases. “You also get monthly performance reviews and quarterly business reviews. ... Reporting is tied to the metrics that actually matter, revenue and signed cases” https://rankings.io/faq/ (checked 2026-11-07)
19. Rankings.io states its Google Ads reporting includes call tracking and cost per case. “Every month, you see what your spend produced: calls, form fills, qualified inquiries, and cost per case. Transparent call tracking shows which campaigns drive cases” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
20. Rankings.io states it reviews every ad and landing page for state bar advertising rules before launch. “We review every ad and landing page before it goes live, keeping claims, testimonials, and disclaimers within your state's limits.” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
21. Rankings.io offers a video marketing service in which it plans, films, edits and posts video from one shoot day a month, with long-form video as an add-on. “We write, film, edit, and post every video, then run the ads behind the work.” https://go.rankings.io/videomarketing/ (checked 2026-11-07)
22. Rankings.io does not publish service pricing and states it builds pricing in a discovery call. Not publicly disclosed on the pages checked. https://rankings.io/services/personal-injury-lawyer-marketing/ (checked 2026-11-07)
23. Rankings.io does not publicly disclose minimum budgets, setup fees, performance guarantees or cancellation notice terms. Not publicly disclosed on the pages checked. https://rankings.io/ (checked 2026-11-07)
24. Rankings.io does not publicly name a proprietary client software platform, client dashboard product, or specific CRM integrations. Not publicly disclosed on the pages checked. https://rankings.io/ (checked 2026-11-07)
25. Rankings.io's paid social service uses Meta Instant Forms and routes inquiries to the firm's CRM for the firm's intake team to follow up. “route every inquiry to your CRM the moment it comes in. Your intake team follows up while interest is highest” https://rankings.io/services/paid-social/ (checked 2026-11-07)
26. Rankings.io states expected timelines of early movement in 90 days, lead lift around 6 to 9 months, and market-shifting results in 12 to 18 months, with paid channels often moving within 30 to 60 days. “Expect early movement in 90 days, typical lead lift around 6–9 months, market-shifting results in 12 to 18.” https://rankings.io/faq/ (checked 2026-11-07)
27. Rankings.io states LSA management is a flat fee that does not rise with budget, and its mass tort page describes a flat-rate fee rather than a percentage of ad spend. “Our management fee stays flat at any budget. Growing the channel never raises it.” https://rankings.io/services/google-local-service-ads-for-lawyers/ (checked 2026-11-07)
28. Grow Law says the prices shown for its SEO packages are starting points. “The prices shown for each SEO package are starting points.” https://growlaw.co/pricing-seo (checked 2026-11-08)
29. Grow Law describes itself as a legal-exclusive marketing and growth agency established in 2008. “Grow Law is a legal-exclusive marketing and growth agency established in 2008.” https://growlaw.co/company-facts (checked 2026-11-07)
30. Grow Law’s SEO plans include on-site and off-site SEO, keyword research, technical SEO, link building and content creation. “Our SEO growth plans include on-site and off-site SEO, keyword research, Google Analytics setup, title and meta tag optimization, technical SEO, link building, content creation, and more.” https://growlaw.co/pricing-seo (checked 2026-11-07)
31. Grow Law’s PPC plans list Google Ads, Local Services Ads, Microsoft (Bing) Ads and Facebook Ads as managed channels, with 2 to 4 channels depending on tier. “Managed Channels (Google Ads, Local Services Ads, Microsoft (Bing) Ads, Facebook Ads)” https://growlaw.co/pricing-ppc (checked 2026-11-07)
32. Grow Law builds law firm websites on Webflow as its top choice and on WordPress when needed, and says a firm can take its site with it if it leaves. “Our top choice for designing law firm websites today is Webflow.” https://growlaw.co/pricing-design (checked 2026-11-07)
33. Grow Law’s SEO growth plans start at $2,500 (Steady Growth), $3,500 (Faster) and $5,000 (Full Speed) a month. “From $2,500/mo* ... From $3,500/mo* ... From $5,000/mo*” https://growlaw.co/pricing-seo (checked 2026-11-07)
34. Grow Law’s PPC management fees start at $1,450 a month (Starter), $1,850 (Tier II) and $2,400 (Tier III). “Grow Law's management fees start at $1,450/mo for the Starter plan and range to $2,400+/mo for full-scale campaigns.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
35. Grow Law states it charges no setup fee and clients can cancel anytime. “$0 setup. Cancel anytime.” https://growlaw.co/ (checked 2026-11-07)
36. Grow Law offers a proprietary Growth Portal (portal.growlaw.co) showing lead quality, signed cases, cost and AI visibility. “Our Proprietary Growth Portal is one live view of lead quality, signed cases, cost, and AI visibility.” https://growlaw.co/ (checked 2026-11-07)
37. Between monthly reviews, clients log in to the Growth Portal for qualified leads per channel, cost per lead, opportunity value and ROI, updated in real time. “Between monthly review meetings, log in to the Growth Portal to see your qualified leads per channel, cost per lead, opportunity value, and ROI.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
38. Grow Law states signed cases are verified in the client’s CRM and tied back to spend. “Signed cases are verified in your CRM and tied back to spend.” https://growlaw.co/ (checked 2026-11-07)
39. Grow Law states clients own their website, content, ad accounts and data from day one. “Your website, content, ad accounts, and all data belong to you from day one.” https://growlaw.co/ (checked 2026-11-07)
40. Grow Law’s pages do not describe a CRM that Grow Law provides; the Growth Portal is described as a reporting view that connects to the firm’s own CRM. Not publicly disclosed on the pages checked. https://growlaw.co/ (checked 2026-11-07)
41. Grow Law’s pages do not describe AI agents that call, text or email leads, AI voice agents that answer calls, or an AI assistant for the attorney, as services Grow Law provides. Not publicly disclosed on the pages checked. https://growlaw.co/ (checked 2026-11-07)
42. Grow Law’s pages do not describe call answering, live intake staffing, chat staffing or lead follow-up as a service Grow Law provides. Not publicly disclosed on the pages checked. https://growlaw.co/company-facts (checked 2026-11-07)
43. PPC management is $1,450 per month for up to $10k in ad spend and 15% of ad spend above that. “$1,450 per month for up to $10k in monthly ad spend. Above $10k, the investment is to 15% of your monthly ad spend.” https://growlaw.co/pricing-ppc (checked 2026-11-07)
44. Some Grow Law pages qualify ownership as applying once work is paid for. “Your website, data, and leads are all yours once paid for.” https://growlaw.co/attorney-lead-generation (checked 2026-11-07)
45. Grow Law states PPC ad spend is separate from its fee and is billed directly to the client’s own Google Ads account. “Ad spend is separate, billed directly to your own Google Ads account, and controlled entirely by you.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
46. Juris Digital states it serves only the legal industry. “Legal-only focus. The agency does not serve clients outside the legal industry.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
47. Juris Digital lists personal injury, car and truck accidents, criminal defense, family law, mass torts, estate planning, employment law and immigration as its client focus. “Client Focus: Law firms and legal practices, including Personal Injury, Car and Truck Accidents, Criminal Defense, Family Law, Mass Torts, Estate Planning, Employment Law, and Immigration” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
48. Juris Digital’s primary outcome metrics are qualified inquiries, signed cases and cost per signed case. “Primary Outcome Metric: Qualified legal inquiries, signed cases, and Cost Per Signed Case (CPSC)” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
49. Juris Digital’s homepage asks firms to sign a basic agreement committing to a 12-month campaign. “we ask that the firms we work with sign a basic agreement committing to a 12-month campaign.” https://jurisdigital.com/ (checked 2026-11-07)
50. Each client has a named Marketing Executive who owns the account, backed by strategy, content, paid media, creative and development specialists. “Your Marketing Executive owns your growth and sits in the room, so you’re not re-explaining your firm to a new account manager every quarter.” https://jurisdigital.com/faq/ (checked 2026-11-07)
51. Juris Digital states each Marketing Executive is capped at 8 to 10 law firm clients. “capped at 8 to 10 law firm clients, who coordinates specialists across all five pillars.” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
52. Where identifiers, consent and intake records support it, offline conversion reporting connects an ad click to a later qualified inquiry or signed matter. “Where identifiers, consent and intake records support it, offline conversion reporting can connect an ad click to a later qualified inquiry or signed matter.” https://jurisdigital.com/services/google-ads-for-law-firms/ (checked 2026-11-07)
53. Juris Digital states its reports show unmatched and unknown outcomes rather than assigning every matter to an ad. “the report will show unmatched and unknown outcomes instead of assigning every matter to an ad.” https://jurisdigital.com/guides/paid-media-buyers-guide/ (checked 2026-11-07)
54. Juris Digital integrates with Clio, Filevine, Litify, Lawmatics, LeadDocket and CallRail to track signed cases and fee revenue. “integrating with Clio, Filevine, Litify, Lawmatics, LeadDocket, and CallRail, to track actual signed cases and fee revenue” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
55. Juris Digital’s terms require thirty days’ written notice before the beginning of a month to cancel, and cancellation is not effective before the minimum term ends. “Termination requires a thirty (30) day notice before the beginning of a month to cancel or pause for that month.” https://jurisdigital.com/terms-and-conditions/ (checked 2026-11-07)
56. The published PPC management fee is 20% of ad spend plus a setup fee based on the work required. “Our published PPC management fee is 20% of ad spend, plus a setup fee based on the work required.” https://jurisdigital.com/services/ppc-law-firms/ (checked 2026-11-07)
57. PPC management requires a minimum monthly ad spend of $3,000. “PPC management: Management fee plus a minimum monthly ad spend of $3,000.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
58. Juris Digital states the contract determines rights to creative, code, phone numbers and licensed assets. “The contract determines rights to creative, code, phone numbers and licensed assets.” https://jurisdigital.com/guides/paid-media-buyers-guide/ (checked 2026-11-07)
59. Juris Digital’s pages do not state who owns the Google Ads or other advertising accounts in its own paid media engagements. Not publicly disclosed on the pages checked. https://jurisdigital.com/ (checked 2026-11-07)
60. Juris Digital publishes planning ranges for SEO retainers, from $2,000 to $3,500 a month for a solo or startup foundation up to $25,000 to $100,000+ for a multi-office firm. “Planning estimates range from $2,000–$3,500 per month for a focused solo or startup foundation to $25,000–$100,000+ per month for a multi-office firm.” https://jurisdigital.com/services/law-firm-seo/ (checked 2026-11-07)
61. Website design is priced at $10,000 to $50,000 per project. “Website design: $10,000 to $50,000 per project depending on firm size and scope.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
62. Managed Ads plans cover Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with one channel on Launch and all four from Momentum. “Google Ads, Meta Ads, LSAs, OpenAI Ads” https://superpractice.com/pricing.md (checked 2026-11-07)
63. Superpractice describes itself as one client acquisition operating system, run by AI and experts. “One client acquisition operating system, run by AI and experts.” https://superpractice.com/index.md (checked 2026-11-08)
64. Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform. “Superpractice AI-native CRM + client-acquisition platform” https://superpractice.com/pricing.md (checked 2026-11-07)
65. Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets. “They call, text, email, and follow up toward your goals” https://superpractice.com/features/procedures.md (checked 2026-11-07)
66. Every signed client is traced back to the original source. “Every signed client, traced back to the original source” https://superpractice.com/features/attribution.md (checked 2026-11-07)
67. Every SEO + AI Search plan includes done-for-you, human-reviewed articles, Google Business Profile work, social posts from every article, revenue attribution and platform access. “Every plan includes done-for-you, human-reviewed articles, Google Business Profile work, social posts from every article, revenue attribution, and full platform access.” https://superpractice.com/pricing.md (checked 2026-11-07)
68. Attribution recognizes 48 channels, including AI search referrals. “48 channels recognized, including AI search referrals.” https://superpractice.com/features/attribution.md (checked 2026-11-07)
69. Voice agents pick up 24/7 and call new leads in seconds. “Agents pick up 24/7 and call new leads in seconds.” https://superpractice.com/features/ai-voice-agents.md (checked 2026-11-07)
70. A human editor reviews each AI-produced article for quality, accuracy, structure and firm voice before the firm’s final review. “A human editor then reviews the work for quality, accuracy, structure, and firm voice before we send it to your firm for final review.” https://superpractice.com/pricing.md (checked 2026-11-07)
71. Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot. “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.” https://superpractice.com/index.md (checked 2026-11-07)
72. The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles. “Foundation — $1,750/mo” https://superpractice.com/pricing.md (checked 2026-11-09)
73. A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform. “A law firm website designed, built, hosted, and maintained on the Superpractice platform.” https://superpractice.com/pricing.md (checked 2026-11-09)
74. AI Voice Agents are sold separately from the Managed Ads plan fee. “AI Voice Agents are sold separately.” https://superpractice.com/pricing.md (checked 2026-11-07)
75. The pricing page does not list streaming TV, display, audio or out-of-home advertising. Managed Ads channels are Google Ads, Meta Ads, Local Services Ads and OpenAI Ads, with retargeting from Momentum. Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md (checked 2026-11-07)
76. The pricing page does not list coaching, fractional executives or intake staffing. Not publicly disclosed on the pages checked. https://superpractice.com/pricing.md (checked 2026-11-07)
77. Website plans are Presence at $500, Authority at $1,000 and Market Leader at $1,500 a month. “Presence — $500/mo ... Authority — $1,000/mo (Most popular) ... Market Leader — $1,500/mo” https://superpractice.com/pricing.md (checked 2026-11-07)
78. The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute). “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |” https://superpractice.com/pricing.md (checked 2026-11-07)
79. Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term. “There is no annual contract, exit fee, or minimum term.” https://superpractice.com/pricing.md (checked 2026-11-07)
80. Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately. “Scale is $4,000/month plus 10% of ad spend over $10k.” https://superpractice.com/pricing.md (checked 2026-11-07)
81. SEO + AI Search plans are $1,750 (Foundation), $3,500 (Authority) and $5,000 (Market Leader) a month. “Authority — $3,500/mo ... Market Leader — $5,000/mo” https://superpractice.com/pricing.md (checked 2026-11-07)
82. The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each. “| Starter | $250/mo | 100 minutes | $2.00/min |” https://superpractice.com/pricing.md (checked 2026-11-09)
83. Ad spend is separate and paid directly to the ad platforms. “Ad spend is separate and paid directly to the ad platforms” https://superpractice.com/pricing.md (checked 2026-11-07)
84. Scorpion works across several industries. Its partnerships page names home services, legal and franchise, and its Who We Help menu lists Home Services, Legal, Franchise, Medical, Platforms and Multi-Location, and Hospital and Healthcare Systems. “We work with top industry leaders across home services, legal, franchise, and more to help their members grow.” https://www.scorpion.co/about-us/partnerships/ (checked 2026-11-07)
85. Scorpion typically requires a 12-month contract for its marketing technology and certain services such as SEO. “Scorpion typically requires a 12-month contract for our marketing technology and certain marketing services like search engine optimization (SEO).” https://www.scorpion.co/faq/ (checked 2026-11-07)
86. Scorpion builds websites on its own proprietary content management system. “While we use our own proprietary CMS, it's just one piece of our full collection of digital marketing solutions.” https://www.scorpion.co/faq/ (checked 2026-11-07)
87. Clients own their website’s domain, content and imagery after the contract term is complete, but not Scorpion’s underlying website system. “Yes, you own your website after the length of your contract with Scorpion is complete. While you won’t own the underlying system” https://www.scorpion.co/faq/ (checked 2026-11-07)
88. Scorpion’s law firm page says its offering is a tailored marketing strategy that includes website development, SEO, AI search, digital advertising, Local Services Ads and intake. “create a tailored marketing strategy specifically for your firm that includes website development, SEO, AI search, digital advertising, LSAs, and intake” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
89. Scorpion presents its legal offering as its technology plus a team of legal marketing experts who create a tailored strategy for the firm. “Our full suite of award-winning technology and experienced legal marketing experts create a tailored marketing strategy specifically for your firm” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
90. Scorpion states it connects marketing channels to signed cases and revenue, reporting case value by source, cost per signed client and attributed revenue. “Connect every marketing channel to signed cases and revenue. Know case value by source, cost per signed client, and attributed revenue.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
91. Scorpion states Convert AI answers calls, collects case details and books consultations automatically around the clock. “Scorpion’s Convert AI answers calls, collect case details, and book consultations automatically around the clock.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
92. Scorpion’s Budgets AI shifts ad spend toward the channels bringing in cases and updates daily. “automatically shifts your spend toward the channels bringing in real cases ... Budgets AI updates daily to keep you ahead, not catching up.” https://www.scorpion.co/law-firms/marketing-solutions/budgets-ai/ (checked 2026-11-07)
93. Scorpion offers one dashboard for marketing performance, intake data and revenue metrics, framed against waiting for a monthly report. “Your marketing performance, intake data, and revenue metrics all in one place. No spreadsheets. No waiting for a monthly report.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
94. Every inbound lead is scored immediately for quality and potential case value. “Every inbound lead is scored immediately for quality and potential case value. Your team focuses on the best potential clients. Nothing gets missed.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
95. Scorpion states it caters to several industries, including home services, legal, franchise and healthcare. “Scorpion caters to several leading industries, including home services, legal, franchise, healthcare and more.” https://www.scorpion.co/about-us/partnerships/ (checked 2026-11-07)
96. On leaving after fulfilling the contract, the client receives static site files, design assets and content, and must rebuild the site on another content management system. “You’ll need to work with another vendor to rebuild your website on a content management system of your choosing” https://www.scorpion.co/faq/ (checked 2026-11-07)
97. Scorpion’s pages publish no prices for any service, product or plan. Not publicly disclosed on the pages checked. https://www.scorpion.co/sitemap.xml (checked 2026-11-07)
98. Scorpion’s pages do not state how often a law firm meets the people running its marketing. Not publicly disclosed on the pages checked. https://www.scorpion.co/sitemap.xml (checked 2026-11-07)
99. Scorpion’s FAQ says the investment depends on the client’s business goals, across marketing technology, marketing services and digital advertising. “The investment you decide to make with Scorpion depends on your business goals.” https://www.scorpion.co/faq/ (checked 2026-11-07)
100. Scorpion states digital advertising services such as Google Ads, LSAs and Meta are typically month-to-month. “Digital advertising services like Google Ads, LSAs, Meta, etc. are typically month-to-month terms.” https://www.scorpion.co/faq/ (checked 2026-11-07)
101. FirmPilot describes itself as legal-trained AI that writes the firm’s content, builds authority in search and AI answers, and places its ads. “Legal-trained AI that uses real-time competitive intel to write your content, build authority in search and AI answers, and put your ads in front of high-intent clients.” https://firmpilot.com/ (checked 2026-11-07)
102. FirmPilot describes itself as a software-driven solution that operates 24/7. “FirmPilot is a software-driven solution that operates 24/7, optimizing your digital presence continuously.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
103. FirmPilot states its platform works only with WordPress sites and can manage a migration. “Our platform works exclusively with WordPress because of its superior SEO performance and compatibility with Google’s standards. If needed, we can manage a seamless migration for you.” https://firmpilot.com/how-firmpilot-works/ (checked 2026-11-07)
104. FirmPilot’s pages do not list website design or a website build as a service. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
105. FirmPilot states its dashboards track ROI in real time, with no monthly reports to wait on. “Our no-nonsense dashboards let you easily track ROI and measure the impact of every dollar you’ve spent, all in real time. No spreadsheets. No waiting on monthly reports.” https://firmpilot.com/services/ (checked 2026-11-07)
106. FirmPilot states it is built to run with minimal input from the firm once practice areas, locations and goals are configured. “FirmPilot is built to run with minimal input from you. Once your practice areas, locations, and goals are configured, our AI executes and iterates continuously.” https://firmpilot.com/practice-area/solo-law-firms/ (checked 2026-11-07)
107. FirmPilot states its Competitive Blueprinting crawls competitor activity every 90 minutes. “We crawl competitor activity every 90 minutes to map your marketing landscape, uncover untapped SEO, GEO, and ad opportunities, and keep you one step ahead.” https://firmpilot.com/services/ (checked 2026-11-07)
108. FirmPilot states its automations refine bidding and targeting daily. “refining bidding and targeting daily with real conversion signals and behavioral intent” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
109. FirmPilot states it charges a flat monthly fee with no ad spend markup. “FirmPilot charges a flat monthly fee with no ad spend markup.” https://firmpilot.com/services/ (checked 2026-11-07)
110. FirmPilot states every client gets a dedicated success manager. “Every FirmPilot client gets a dedicated success manager who ensures your AI strategy aligns with your firm’s goals.” https://firmpilot.com/how-firmpilot-works/ (checked 2026-11-07)
111. FirmPilot’s pages do not describe a human editor reviewing each piece of AI-created content before it reaches the firm. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
112. FirmPilot states clients start with a 6-month agreement or commit to 12 months for added savings. “You can start with a 6-month agreement or commit to 12 months for added savings. Many clients begin at 6 months and extend once they see the results.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
113. FirmPilot’s pages do not state a month-to-month option, setup fees or cancellation notice terms. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
114. FirmPilot’s pages do not describe call answering, live chat, booking, texting or follow-up with inquiries as a FirmPilot service. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
115. FirmPilot’s pages do not state who owns the ad accounts, content or data when an engagement ends, or what leaves with the firm. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
116. FirmPilot publishes three plans, Lite at $4,250, Firm at $6,900 and Premium at $9,250 a month. “Lite $4,250 per month ... Firm $6,900 per month ... Premium $9,250 per month” https://firmpilot.com/pricing/ (checked 2026-11-07)
117. FirmPilot describes its pricing as flat monthly subscription fees. “flat monthly subscription fees that allow firms to immediately reduce marketing overhead and the need for multiple vendors.” https://firmpilot.com/pricing/ (checked 2026-11-07)
118. LawRank states website hosting is included for SEO clients and $99 a month otherwise, and post-launch changes are $150 an hour with a one-hour minimum. “Yes, hosting is included for our SEO clients. For non-seo clients, we charge $99/month.” https://lawrank.com/frequently-asked-questions/ (checked 2026-11-07)
119. LawRank states PPC clients pay Google directly for clicks. “You pay Google directly for the clicks. This way you know exactly what is going towards your campaign.” https://lawrank.com/ (checked 2026-11-07)
120. LawRank’s pages do not state who owns the Google Ads account, the call tracking numbers or the content it produces. Not publicly disclosed on the pages checked. https://lawrank.com/services/ppc/ (checked 2026-11-07)
121. LawRank states it offers short-term contracts for PPC. “We offer short-term contracts for your convenience.” https://lawrank.com/services/ppc/ (checked 2026-11-07)
122. LawRank does not sell AI optimization on its own; it is available only to firms on an active LawRank SEO engagement. “We do not offer AIO as a standalone service. It is available to firms on an active LawRank SEO engagement” https://lawrank.com/services/aio/ (checked 2026-11-07)
123. When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing. “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.” https://superpractice.com/pricing.md (checked 2026-11-07)
124. Superpractice says most firms moving from another agency are fully live within 5 business days. “Most firms are fully live within 5 business days.” https://superpractice.com/pricing.md (checked 2026-11-07)
125. Superpractice imports a firm’s existing leads and contacts at no extra cost. “We also import your existing leads and contacts at no extra cost.” https://superpractice.com/pricing.md (checked 2026-11-09)
126. A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data. “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.” https://superpractice.com/pricing.md (checked 2026-11-09)
127. Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts. “Changes only ever reach your firm's own connected Google Ads accounts.” https://docs.superpractice.com/google-ads (checked 2026-11-08)

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