# FirmPilot alternatives

> FirmPilot’s work stops at the inquiry, and its agreement runs 6 or 12 months. Six options, and when staying is the right call.

**Disclosure.** Superpractice publishes this page, ranks itself on it and competes with FirmPilot and the other companies listed. Rankings are Superpractice’s opinion, based only on what each company says on its own current pages, with each source quoted and dated, not on hands-on testing. No company pays to appear. https://superpractice.com/comparison-methodology We work to keep this information accurate and current, but we can’t guarantee it. Companies change their services, prices and terms, so confirm the details with each company before you decide.

Checked 2026-11-07. 138 citations, each linked to its source. Reviewed by the Superpractice team. Canonical page https://superpractice.com/alternatives/firmpilot-alternatives.

FirmPilot is a legal-only AI marketing platform with a dedicated success manager. Its AI writes your content, builds your search presence and runs your ads for $4,250 to $9,250 a month, on a 6-month or 12-month agreement. Its work stops at the inquiry, which your team handles. Superpractice ranks first here, then Scorpion and Grow Law. Read Superpractice’s limitation as closely as its strength.

## Why do firms look for an alternative to FirmPilot, and when should they stay?

_Superpractice’s assessment._ Firms look because of the terms and where the work stops. The agreement runs 6 or 12 months, and its pages state no month-to-month option or cancellation terms. It works only with WordPress sites. Its pages don’t describe a human editor on each AI piece. And they describe no CRM, follow-up or AI agents working leads with your team, so the job ends at the inquiry. [1][2][3][4][5][6][7]

Stay if your rankings and content are moving and your intake team handles inquiries well. FirmPilot charges a flat fee with no cut of your ad spend, and every client gets a dedicated success manager. It watches competitors every 90 minutes, and its dashboards update in real time. If you are mid-agreement, push for better terms at renewal rather than leave early. [8][9][10][11][12][1]

## The shortlist

| Rank | Provider | Match | Best for | Pricing posture |
|---|---|---|---|---|
| 1 | Superpractice | like-for-like | A firm leaving FirmPilot that wants its AI-led marketing to carry on past the inquiry, in one system with a CRM and AI agents working alongside its team, and will buy SEO separately. | Published and month to month, with no contract or exit fee. Managed Ads costs $997 to $4,000 a month plus ad spend, and Scale adds 10% of spend over $10,000. SEO $1,750 to $5,000, voice agents $250 to $1,000. [24][28][29][30][20][31][32] |
| 2 | Scorpion | like-for-like | A firm leaving FirmPilot that wants one vendor for AI-led marketing and intake technology, with Convert AI answering calls and booking meetings around the clock, and accepts unpublished prices and a typical 12-month contract. | Not publicly disclosed |
| 3 | Grow Law | partial | A firm leaving FirmPilot that wants its SEO, PPC and AI search work run by a legal-only agency’s people rather than an AI platform, with listed starting prices and $0 setup. | Starting prices only, with no setup fee and cancel anytime. SEO starts at $2,500 a month, finalized after a discovery call. Ad management is $1,450 a month up to $10,000 in spend, then 15%. [65][66][54][53][62] |
| 4 | Juris Digital | partial | A firm leaving FirmPilot that wants a legal-only agency with a named Marketing Executive and published price ranges, measured on signed cases, and accepts a 12-month agreement. | Ranges only. The website platform is $2,000 to $4,000 a month for 24 months, with no upfront fee. SEO ranges from $2,000 to $100,000+ a month by firm size. PPC is 20% of ad spend plus setup. [85][71][86][87][72] |
| 5 | Rankings.io | partial | A firm where each case moves revenue, often personal injury, that wants a legal-only agency’s people running its marketing month to month. | Not publicly disclosed |
| 6 | LawLytics | partial | A solo or small firm leaving FirmPilot that needs only AI-written pages on its own website from $99 a month, will review every page itself, and will run its paid media elsewhere. | Published. Starter is $99 a month. Growth is $299 a month, or $249 billed annually. Cancel at least five business days before a billing cycle ends, and prepaid fees aren’t refunded. [110][121][120][125] |

### 1. Superpractice

- **Best for.** A firm leaving FirmPilot that wants its AI-led marketing to carry on past the inquiry, in one system with a CRM and AI agents working alongside its team, and will buy SEO separately.
- **Why it ranks here.** Ranked first because its plans cover FirmPilot’s job, from AI-assisted ads audited every morning to AI-written articles a human editor reviews. Each signed client is traced to its source. SEO is a separate plan, and your leads move into its CRM. [13][14][15][16][17][18][19][20]
- **Strength.** Best if you want marketing that continues after the click. AI audits your Google Ads every morning, and a human editor reviews each AI-written article. AI agents call, text and email leads alongside your team, and every signed client is traced to its source. Plans include video ads starring your AI avatar. [14][16][21][17][22][23]
- **Limitation.** SEO is a separate plan at $1,750 to $5,000 a month, link building comes only on the top SEO plan, and voice agents cost extra. Sites are hosted on its platform, not WordPress, and your team works in its CRM. [24][20][25][26][27][19]
- **Pricing posture.** Clear pricing yes, What’s included yes, No long contract yes. Published and month to month, with no contract or exit fee. Managed Ads costs $997 to $4,000 a month plus ad spend, and Scale adds 10% of spend over $10,000. SEO $1,750 to $5,000, voice agents $250 to $1,000. [24][28][29][30][20][31][32]

### 2. Scorpion

- **Best for.** A firm leaving FirmPilot that wants one vendor for AI-led marketing and intake technology, with Convert AI answering calls and booking meetings around the clock, and accepts unpublished prices and a typical 12-month contract.
- **Why it ranks here.** Ranked second because its AI runs SEO, ads and ChatGPT campaigns and also answers the phone, but prices aren’t published and contracts typically run 12 months. It serves several industries, not only law firms. [33][34][35][36][37][38][39]
- **Strength.** A strong pick if you want AI across marketing and intake. Its AI answers calls, collects case details and books meetings around the clock. Budgets AI moves spend toward the channels bringing in cases, and Reputation AI times review requests. Every lead is scored, and it is Clio’s sole preferred marketing partner. [36][40][41][42][43]
- **Limitation.** No prices are published, and the technology and SEO typically run 12 months. Your site runs on its own system, so after the term you keep the domain and content but rebuild the site elsewhere. Its pages don’t say how often you meet your team. [37][38][44][45][46][47]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Not publicly disclosed

### 3. Grow Law

- **Best for.** A firm leaving FirmPilot that wants its SEO, PPC and AI search work run by a legal-only agency’s people rather than an AI platform, with listed starting prices and $0 setup.
- **Why it ranks here.** Ranked third because people do the work rather than an AI platform. It covers the same channels with listed starting prices and month-to-month terms. Its AI scores inquiries before they reach your intake team, and signed cases are verified in your CRM. [50][51][52][53][54][55][56]
- **Strength.** A good fit if you want people on your account and starting prices up front. Its Growth Portal shows lead quality, signed cases, cost and AI visibility in one place. Monthly reviews are mandatory, and its account manager replies within a business day. You own your website, content, ad accounts and data from day one. [57][58][59][60]
- **Limitation.** One Grow Law page says you own the work only once it is paid for, and written contract terms aren’t published. Above $10,000 a month in ad spend, its fee becomes 15% of spend. Its pages don’t describe answering calls, follow-up or AI agents that work leads. [61][54][62][63][64]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract yes. Starting prices only, with no setup fee and cancel anytime. SEO starts at $2,500 a month, finalized after a discovery call. Ad management is $1,450 a month up to $10,000 in spend, then 15%. [65][66][54][53][62]

### 4. Juris Digital

- **Best for.** A firm leaving FirmPilot that wants a legal-only agency with a named Marketing Executive and published price ranges, measured on signed cases, and accepts a 12-month agreement.
- **Why it ranks here.** Ranked fourth because it is a done-for-you agency on longer terms, not an AI platform. Each firm gets a named Marketing Executive capped at 8 to 10 clients. It asks 12 months for marketing, 24 for its website platform and 20% of ad spend for PPC. [67][68][69][70][71][72]
- **Strength.** Strong if you want reporting on signed cases. It tracks signed cases and cost per signed case in your CRM, and shows unmatched outcomes rather than forcing them onto an ad. Its website platform goes live within 45 days, and you own the site and content. JD Assistant answers site visitors from your own content. [73][74][75][76][77][78]
- **Limitation.** Its website platform runs 24 months, PPC needs at least $3,000 a month in ad spend, and cancelling needs 30 days’ notice before a month starts. It works in your CRM rather than supplying one. Its pages don’t describe AI agents or say who owns the ad accounts. [71][79][80][81][82][83][84]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract no. Ranges only. The website platform is $2,000 to $4,000 a month for 24 months, with no upfront fee. SEO ranges from $2,000 to $100,000+ a month by firm size. PPC is 20% of ad spend plus setup. [85][71][86][87][72]

### 5. Rankings.io

- **Best for.** A firm where each case moves revenue, often personal injury, that wants a legal-only agency’s people running its marketing month to month.
- **Why it ranks here.** Ranked fifth because people do the work, its pages describe no AI agents and you only learn the price in a discovery call. It runs SEO, Google and social ads, video and AI search. It works only with law firms, personal injury first, on month-to-month terms. [88][89][90][91][92][93][94][95][96][97]
- **Strength.** Best if you want to own every asset. You own everything it produces, from domain and code to content and CRM data, and it never runs your ads from an account it controls. Every ad and landing page is checked against state bar rules. It also coaches your team on turning leads into clients. [98][99][100][101]
- **Limitation.** Pricing, minimum budgets, setup fees and cancellation notice are not published. Its pages name no client platform or CRM connections, and they don’t describe a daily ads audit or AI agents. For ChatGPT Ads, it says case-level attribution isn’t available yet. [90][102][103][104][89][105]
- **Pricing posture.** Clear pricing no, What’s included no, No long contract yes. Not publicly disclosed

### 6. LawLytics

- **Best for.** A solo or small firm leaving FirmPilot that needs only AI-written pages on its own website from $99 a month, will review every page itself, and will run its paid media elsewhere.
- **Why it ranks here.** Ranked last because it covers only the AI-written website, at a far lower fee. Its AI plans and writes each page and shows every change as a redline before it goes live. LawLytics doesn’t sell ads, so you would run paid media elsewhere. [107][108][109][110][111]
- **Strength.** The low-cost way to keep AI content on your own site. Starter is $99 a month, month to month, with a 14-day trial. Leads and reviews show up in your dashboard as they happen, and any change can be rolled back. Hosting is included, and you keep your content. [110][112][113][114][115][116]
- **Limitation.** It doesn’t sell ads, and its pages don’t describe signed-client attribution or a CRM. You alone must approve every AI change. Plans above Starter are a one-year commitment, and Pro and Elite aren’t open to new firms. Content export lasts only 30 days after you leave. [111][117][118][119][120][121][122][123][124]
- **Pricing posture.** Clear pricing yes, What’s included no, No long contract yes. Published. Starter is $99 a month. Growth is $299 a month, or $249 billed annually. Cancel at least five business days before a billing cycle ends, and prepaid fees aren’t refunded. [110][121][120][125]

## Superpractice is not the right alternative when

- You want your team to stay in the CRM and intake tools you already run.
- You want your site to stay on WordPress, not hosted on the provider’s platform.
- You want content, link building, local SEO and ads under one flat fee.
- You want an agency team doing the work, not a platform.
- You are mid-agreement and rankings and content are moving, so a renewal talk makes more sense than an early exit.

## What leaves with you, and what to ask FirmPilot

Timing comes first. FirmPilot runs on a 6-month or 12-month agreement and doesn’t publish cancellation or exit terms. Read your agreement for the end date and notice before you act. Then get ownership of your site, ad accounts, content and data in writing.

- Your site runs on WordPress, so you keep the site and domain whoever manages the marketing. Its pages don’t say who owns the ad accounts, content or data at the end, so ask for that clause. [126][127]
- FirmPilot handles the handoff of your Google Business Profile, analytics, ad accounts and site when you arrive. Ask for the same handoff on the way out. [128]
- Retained-client tracking ran through your own CRM or intake system, so that history is already yours. Export FirmPilot’s dashboard history before the account closes. [129][130]
- Superpractice moves your active campaigns and sets up attribution and intake routing. It says most firms are live within 5 business days, and you can cancel anytime. It imports your existing leads and contacts at no extra cost. [131][132][133][134]
- A Superpractice site is yours after 12 paid months or a buyout. Its SEO plans can publish to a WordPress site you keep, and the articles are yours. Google Ads run in your own accounts. [27][135][136][137][138]

## What should you ask any provider?

- **What is the term, and what does it cost to leave early?** FirmPilot runs 6 or 12 months. Superpractice, Rankings.io and Grow Law are month to month. Scorpion typically asks 12 months, and Juris Digital 12 for marketing and 24 for its website platform. Ask each for the notice period and exit terms in writing.
- **Who reviews AI-written content before it publishes?** Ask who checks each page for accuracy, bar rules and your firm’s voice. Superpractice says a human editor reviews each article before your final review. LawLytics makes you solely responsible for its AI output. FirmPilot’s pages don’t describe a human editor.
- **Does the fee include ad spend, and how is it billed?** FirmPilot charges a flat fee with no markup on ad spend, but its pages don’t say whether spend is included. With Superpractice and Grow Law, you pay ad spend to the platforms on top of the fee. Ask what the first 90 days cost in total.
- **What happens after the inquiry, and in which tool?** Scorpion’s AI answers calls, and Superpractice’s AI agents follow up alongside your team. Grow Law scores leads before they reach your intake team. Rankings.io, Juris Digital and LawLytics hand off to the tools you run. Decide whether you want AI agents in that work or your own team alone.
- **Will we see retained clients by source, or only leads and rankings?** Ask each company for a sample report from a firm like yours. Ask what attribution needs from your side. Ask which channels trace to signed cases today.
- **Does our site have to move platforms?** FirmPilot works only with WordPress sites. LawLytics, Scorpion and Superpractice host your site on their own platforms. Rankings.io builds on WordPress, and Grow Law on Webflow or WordPress. Ask what you get back if you leave.

## How we made this page

- Built only from each company’s public pages as of November 7, 2026. We didn’t test any company’s platform or services, and Superpractice has no customer, partner or affiliate tie to any company here.
- Superpractice publishes this list, competes with every company on it and ranks first. Its entry follows the same evidence rule, so read its limitation before taking the rank at face value.
- Results companies report about themselves are not shown, and neither are third-party reviews or ratings.
- FirmPilot’s pricing page lists flat plan fees, while its SEO FAQ says costs depend on scope. We record both, and which page governs is for FirmPilot to say.
- Grow Law’s pages give different figures for team size, firms served and prices, and Juris Digital’s homepage and terms disagree on guarantees. Where pages conflict, the entry says so or avoids the point.
- Rankings.io and Scorpion don’t publish service pricing. Their pricing is shown as not published and never estimated.
- Company names and trademarks belong to their owners. Naming a company here doesn’t mean it endorses Superpractice or is affiliated with it.

## Change log

- 2026-11-07. First draft for review.
- 2026-11-08. Credited Superpractice skills and access from other AI tools over MCP. Added Superpractice’s one-system design.

## Cite this list

> Superpractice team. FirmPilot alternatives (2026). Last checked November 7, 2026. https://superpractice.com/alternatives/firmpilot-alternatives

## Sources

1. FirmPilot states clients start with a 6-month agreement or commit to 12 months for added savings. “You can start with a 6-month agreement or commit to 12 months for added savings. Many clients begin at 6 months and extend once they see the results.” https://firmpilot.com/services/seo/ (checked 2026-11-07)
2. FirmPilot’s pages do not state a month-to-month option, setup fees or cancellation notice terms. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
3. FirmPilot states its platform works only with WordPress sites and can manage a migration. “Our platform works exclusively with WordPress because of its superior SEO performance and compatibility with Google’s standards. If needed, we can manage a seamless migration for you.” https://firmpilot.com/how-firmpilot-works/ (checked 2026-11-07)
4. FirmPilot’s pages do not describe a human editor reviewing each piece of AI-created content before it reaches the firm. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
5. FirmPilot’s pages do not describe a CRM, inbox or booking tool of its own. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
6. FirmPilot’s pages do not describe call answering, live chat, booking, texting or follow-up with inquiries as a FirmPilot service. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
7. FirmPilot’s pages do not describe AI agents that call, text or email a lead toward a booked meeting alongside the firm’s team. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
8. FirmPilot describes its pricing as flat monthly subscription fees. “flat monthly subscription fees that allow firms to immediately reduce marketing overhead and the need for multiple vendors.” https://firmpilot.com/pricing/ (checked 2026-11-07)
9. FirmPilot states it does not charge a percentage fee on ad spend. “We also don’t charge a percent fee on ad spend, so your PPC dollars go fully to ads.” https://firmpilot.com/services/ppc/ (checked 2026-11-07)
10. FirmPilot states every client gets a dedicated success manager. “Every FirmPilot client gets a dedicated success manager who ensures your AI strategy aligns with your firm’s goals.” https://firmpilot.com/how-firmpilot-works/ (checked 2026-11-07)
11. FirmPilot states its Competitive Blueprinting crawls competitor activity every 90 minutes. “We crawl competitor activity every 90 minutes to map your marketing landscape, uncover untapped SEO, GEO, and ad opportunities, and keep you one step ahead.” https://firmpilot.com/services/ (checked 2026-11-07)
12. FirmPilot states its dashboards track ROI in real time, with no monthly reports to wait on. “Our no-nonsense dashboards let you easily track ROI and measure the impact of every dollar you’ve spent, all in real time. No spreadsheets. No waiting on monthly reports.” https://firmpilot.com/services/ (checked 2026-11-07)
13. Managed Ads is done-for-you marketing with advertising, landing pages and attribution from ad click to signed client. “Done-for-you marketing with AI-assisted advertising, landing pages, intake, and full attribution from ad click to signed client.” https://superpractice.com/pricing.md (checked 2026-11-07)
14. AI audits the firm’s Google Ads account every morning and Superpractice’s team executes, as part of done-for-you client acquisition. “AI audits your account every morning. Our team executes, as part of done-for-you client acquisition.” https://superpractice.com/features/google-ads.md (checked 2026-11-07)
15. Superpractice’s SEO Content Agent researches, writes, fact-checks and publishes articles built to rank. “An agent that researches, writes, fact-checks, and publishes articles built to rank.” https://superpractice.com/features/seo-content-agent.md (checked 2026-11-07)
16. A human editor reviews each AI-produced article for quality, accuracy, structure and firm voice before the firm’s final review. “A human editor then reviews the work for quality, accuracy, structure, and firm voice before we send it to your firm for final review.” https://superpractice.com/pricing.md (checked 2026-11-07)
17. Every signed client is traced back to the original source. “Every signed client, traced back to the original source” https://superpractice.com/features/attribution.md (checked 2026-11-07)
18. Superpractice describes itself as one client acquisition operating system, run by AI and experts. “One client acquisition operating system, run by AI and experts.” https://superpractice.com/index.md (checked 2026-11-08)
19. Every Managed Ads plan includes Superpractice’s CRM and client acquisition platform. “Superpractice AI-native CRM + client-acquisition platform” https://superpractice.com/pricing.md (checked 2026-11-07)
20. The Foundation SEO + AI Search plan is $1,750 a month and includes four human-reviewed articles. “Foundation — $1,750/mo” https://superpractice.com/pricing.md (checked 2026-11-09)
21. Superpractice’s AI agents work alongside the firm’s team, calling, texting and emailing toward the goals the firm sets. “They call, text, email, and follow up toward your goals” https://superpractice.com/features/procedures.md (checked 2026-11-07)
22. Superpractice makes commercials and video ads for the firm starring the attorney’s AI avatar, with no shoot. “Commercials and video ads for your firm, starring your AI avatar that looks like you and speaks like you. No shoot.” https://superpractice.com/index.md (checked 2026-11-07)
23. Every Managed Ads plan includes AI Avatars video credits each month, 300 on Launch, 1,500 on Momentum and 3,000 on Scale. “| AI Avatars video credits each month | 300 | 1,500 | 3,000 |” https://superpractice.com/pricing.md (checked 2026-11-07)
24. SEO + AI Search plans are $1,750 (Foundation), $3,500 (Authority) and $5,000 (Market Leader) a month. “Authority — $3,500/mo ... Market Leader — $5,000/mo” https://superpractice.com/pricing.md (checked 2026-11-07)
25. The Market Leader SEO + AI Search plan includes backlink and directory listing building. “Backlink and directory listing building” https://superpractice.com/pricing.md (checked 2026-11-07)
26. AI Voice Agents are sold separately from the Managed Ads plan fee. “AI Voice Agents are sold separately.” https://superpractice.com/pricing.md (checked 2026-11-07)
27. A Superpractice website plan covers a law firm site designed, built, hosted and maintained on the Superpractice platform. “A law firm website designed, built, hosted, and maintained on the Superpractice platform.” https://superpractice.com/pricing.md (checked 2026-11-09)
28. Superpractice plans are month-to-month, with no annual contract, exit fee or minimum term. “There is no annual contract, exit fee, or minimum term.” https://superpractice.com/pricing.md (checked 2026-11-07)
29. Managed Ads plans are $997, $2,500 and $4,000 a month; Scale adds 10% of ad spend over $10,000; ad spend is paid to the platforms separately. “Scale is $4,000/month plus 10% of ad spend over $10k.” https://superpractice.com/pricing.md (checked 2026-11-07)
30. Ad spend is separate and paid directly to the ad platforms. “Ad spend is separate and paid directly to the ad platforms” https://superpractice.com/pricing.md (checked 2026-11-07)
31. The Starter AI Voice Agents plan is $250 a month with 100 minutes included, and extra minutes cost $2.00 each. “| Starter | $250/mo | 100 minutes | $2.00/min |” https://superpractice.com/pricing.md (checked 2026-11-09)
32. The Pro voice plan is $500 a month for 350 minutes ($1.50 a minute overage) and Scale is $1,000 a month for 750 minutes ($1.25 a minute). “| Pro | $500/mo | 350 minutes | $1.50/min | ... | Scale | $1000/mo | 750 minutes | $1.25/min |” https://superpractice.com/pricing.md (checked 2026-11-07)
33. Scorpion’s SEO offering is an AI-powered product named Ranking AI, focused on the local keywords it says bring the most revenue. “Our AI-powered SEO solution, Ranking AI, helps you own your local market by focusing on the keywords that will bring your business the most revenue.” https://www.scorpion.co/marketing-solutions/seo/ (checked 2026-11-07)
34. Scorpion states its Advertising AI learns what drives revenue and trains the ad systems of Google, Microsoft and Meta for law firm campaigns. “trains the AI of our advertising partners (like Google, Microsoft, and Meta) to bring you more of the right clients, automatically” https://www.scorpion.co/law-firms/marketing-solutions/advertising-ai/ (checked 2026-11-07)
35. Scorpion plans, launches and manages ChatGPT ad campaigns for law firms through its Advertising AI, and describes itself as a technology partner with access to OpenAI’s advertising team. “Scorpion plans, launches, and manages your ChatGPT ad campaigns through our Advertising AI” https://www.scorpion.co/law-firms/marketing-solutions/chatgpt-ads/ (checked 2026-11-07)
36. Scorpion states Convert AI answers calls, collects case details and books consultations automatically around the clock. “Scorpion’s Convert AI answers calls, collect case details, and book consultations automatically around the clock.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
37. Scorpion’s pages publish no prices for any service, product or plan. Not publicly disclosed on the pages checked. https://www.scorpion.co/sitemap.xml (checked 2026-11-07)
38. Scorpion typically requires a 12-month contract for its marketing technology and certain services such as SEO. “Scorpion typically requires a 12-month contract for our marketing technology and certain marketing services like search engine optimization (SEO).” https://www.scorpion.co/faq/ (checked 2026-11-07)
39. Scorpion works across several industries. Its partnerships page names home services, legal and franchise, and its Who We Help menu lists Home Services, Legal, Franchise, Medical, Platforms and Multi-Location, and Hospital and Healthcare Systems. “We work with top industry leaders across home services, legal, franchise, and more to help their members grow.” https://www.scorpion.co/about-us/partnerships/ (checked 2026-11-07)
40. Scorpion’s Budgets AI shifts ad spend toward the channels bringing in cases and updates daily. “automatically shifts your spend toward the channels bringing in real cases ... Budgets AI updates daily to keep you ahead, not catching up.” https://www.scorpion.co/law-firms/marketing-solutions/budgets-ai/ (checked 2026-11-07)
41. Scorpion offers Reputation AI for law firms, with timed review requests, automatic replies to reviews and sentiment analysis. “Reputation AI knows exactly when to ask for a review--after you've delivered exceptional legal service.” https://www.scorpion.co/law-firms/marketing-solutions/reputation-ai/ (checked 2026-11-07)
42. Every inbound lead is scored immediately for quality and potential case value. “Every inbound lead is scored immediately for quality and potential case value. Your team focuses on the best potential clients. Nothing gets missed.” https://www.scorpion.co/law-firms/ (checked 2026-11-07)
43. Scorpion states it is Clio’s sole preferred marketing services partner, with an integration that sends Scorpion leads into Clio Grow. “Scorpion is Clio’s sole preferred marketing services partner” https://www.scorpion.co/about-us/partnerships/clio/ (checked 2026-11-07)
44. Scorpion builds websites on its own proprietary content management system. “While we use our own proprietary CMS, it's just one piece of our full collection of digital marketing solutions.” https://www.scorpion.co/faq/ (checked 2026-11-07)
45. Clients own their website’s domain, content and imagery after the contract term is complete, but not Scorpion’s underlying website system. “Yes, you own your website after the length of your contract with Scorpion is complete. While you won’t own the underlying system” https://www.scorpion.co/faq/ (checked 2026-11-07)
46. On leaving after fulfilling the contract, the client receives static site files, design assets and content, and must rebuild the site on another content management system. “You’ll need to work with another vendor to rebuild your website on a content management system of your choosing” https://www.scorpion.co/faq/ (checked 2026-11-07)
47. Scorpion’s pages do not state how often a law firm meets the people running its marketing. Not publicly disclosed on the pages checked. https://www.scorpion.co/sitemap.xml (checked 2026-11-07)
48. Scorpion’s FAQ says the investment depends on the client’s business goals, across marketing technology, marketing services and digital advertising. “The investment you decide to make with Scorpion depends on your business goals.” https://www.scorpion.co/faq/ (checked 2026-11-07)
49. Scorpion states digital advertising services such as Google Ads, LSAs and Meta are typically month-to-month. “Digital advertising services like Google Ads, LSAs, Meta, etc. are typically month-to-month terms.” https://www.scorpion.co/faq/ (checked 2026-11-07)
50. Grow Law describes itself as a legal-exclusive marketing and growth agency established in 2008. “Grow Law is a legal-exclusive marketing and growth agency established in 2008.” https://growlaw.co/company-facts (checked 2026-11-07)
51. Grow Law’s PPC plans list Google Ads, Local Services Ads, Microsoft (Bing) Ads and Facebook Ads as managed channels, with 2 to 4 channels depending on tier. “Managed Channels (Google Ads, Local Services Ads, Microsoft (Bing) Ads, Facebook Ads)” https://growlaw.co/pricing-ppc (checked 2026-11-07)
52. Grow Law offers generative engine optimization (GEO) aimed at visibility and citation in ChatGPT, AI Overviews, Gemini and Perplexity. “GEO for law firms improves how AI platforms like ChatGPT, AI Overviews, Gemini, and Perplexity discover and cite your law practice.” https://growlaw.co/generative-engine-optimization (checked 2026-11-07)
53. Grow Law’s SEO growth plans start at $2,500 (Steady Growth), $3,500 (Faster) and $5,000 (Full Speed) a month. “From $2,500/mo* ... From $3,500/mo* ... From $5,000/mo*” https://growlaw.co/pricing-seo (checked 2026-11-07)
54. Grow Law states it charges no setup fee and clients can cancel anytime. “$0 setup. Cancel anytime.” https://growlaw.co/ (checked 2026-11-07)
55. Grow Law states an AI screening system scores inbound inquiries and filters unqualified contacts before they reach the firm’s intake team. “Our AI screening system reviews every inbound inquiry, scores leads by case type and practice area fit, and filters out unqualified contacts before they reach your intake team.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
56. Grow Law states signed cases are verified in the client’s CRM and tied back to spend. “Signed cases are verified in your CRM and tied back to spend.” https://growlaw.co/ (checked 2026-11-07)
57. Grow Law offers a proprietary Growth Portal (portal.growlaw.co) showing lead quality, signed cases, cost and AI visibility. “Our Proprietary Growth Portal is one live view of lead quality, signed cases, cost, and AI visibility.” https://growlaw.co/ (checked 2026-11-07)
58. Grow Law states monthly performance review sessions are mandatory for clients. “Our monthly performance reviews are mandatory because we can’t do our jobs without your input.” https://growlaw.co/pricing-seo (checked 2026-11-07)
59. Grow Law states its PPC team reviews active campaigns weekly and that the account manager responds within one business day. “You get a dedicated account manager who responds within 1 business-day.” https://growlaw.co/law-firm-ppc (checked 2026-11-07)
60. Grow Law states clients own their website, content, ad accounts and data from day one. “Your website, content, ad accounts, and all data belong to you from day one.” https://growlaw.co/ (checked 2026-11-07)
61. Some Grow Law pages qualify ownership as applying once work is paid for. “Your website, data, and leads are all yours once paid for.” https://growlaw.co/attorney-lead-generation (checked 2026-11-07)
62. PPC management is $1,450 per month for up to $10k in ad spend and 15% of ad spend above that. “$1,450 per month for up to $10k in monthly ad spend. Above $10k, the investment is to 15% of your monthly ad spend.” https://growlaw.co/pricing-ppc (checked 2026-11-07)
63. Grow Law’s pages do not describe call answering, live intake staffing, chat staffing or lead follow-up as a service Grow Law provides. Not publicly disclosed on the pages checked. https://growlaw.co/company-facts (checked 2026-11-07)
64. Grow Law’s pages do not describe AI agents that call, text or email leads, AI voice agents that answer calls, or an AI assistant for the attorney, as services Grow Law provides. Not publicly disclosed on the pages checked. https://growlaw.co/ (checked 2026-11-07)
65. Grow Law says the prices shown for its SEO packages are starting points. “The prices shown for each SEO package are starting points.” https://growlaw.co/pricing-seo (checked 2026-11-08)
66. Grow Law finalizes exact SEO scope and pricing after a discovery call. “the exact scope and pricing are only finalized after your Discovery Call” https://growlaw.co/pricing-seo (checked 2026-11-08)
67. Juris Digital describes itself as a 100% done-for-you, AI-age marketing agency for law firms. “Juris Digital is a 100% done for you, AI-age marketing agency that helps serious law firms grow their revenue, increase their value, and build a legacy.” https://jurisdigital.com/ (checked 2026-11-07)
68. Each client has a named Marketing Executive who owns the account, backed by strategy, content, paid media, creative and development specialists. “Your Marketing Executive owns your growth and sits in the room, so you’re not re-explaining your firm to a new account manager every quarter.” https://jurisdigital.com/faq/ (checked 2026-11-07)
69. Juris Digital states each Marketing Executive is capped at 8 to 10 law firm clients. “capped at 8 to 10 law firm clients, who coordinates specialists across all five pillars.” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
70. Juris Digital’s homepage asks firms to sign a basic agreement committing to a 12-month campaign. “we ask that the firms we work with sign a basic agreement committing to a 12-month campaign.” https://jurisdigital.com/ (checked 2026-11-07)
71. The JurisPage engagement is 24 months, which Juris Digital states is what allows it to skip the upfront setup fee. “24 months. That term is what makes it possible to skip the upfront setup fee” https://jurisdigital.com/services/jurispage/ (checked 2026-11-07)
72. The published PPC management fee is 20% of ad spend plus a setup fee based on the work required. “Our published PPC management fee is 20% of ad spend, plus a setup fee based on the work required.” https://jurisdigital.com/services/ppc-law-firms/ (checked 2026-11-07)
73. Juris Digital’s primary outcome metrics are qualified inquiries, signed cases and cost per signed case. “Primary Outcome Metric: Qualified legal inquiries, signed cases, and Cost Per Signed Case (CPSC)” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
74. Juris Digital integrates with Clio, Filevine, Litify, Lawmatics, LeadDocket and CallRail to track signed cases and fee revenue. “integrating with Clio, Filevine, Litify, Lawmatics, LeadDocket, and CallRail, to track actual signed cases and fee revenue” https://jurisdigital.com/facts-about-juris-digital/ (checked 2026-11-07)
75. Juris Digital states its reports show unmatched and unknown outcomes rather than assigning every matter to an ad. “the report will show unmatched and unknown outcomes instead of assigning every matter to an ad.” https://jurisdigital.com/guides/paid-media-buyers-guide/ (checked 2026-11-07)
76. JurisPage includes brand design, a StoryBrand website, SEO, Google Business Profile, Yelp and Apple Maps, live within 45 days. “Brand design, StoryBrand website, SEO, Google Business Profile, Yelp, and Apple Maps. Built for firms with little to no online presence, live within 45 days.” https://jurisdigital.com/services/jurispage/ (checked 2026-11-07)
77. JurisPage clients own their site, content and all IP Juris Digital creates. “You own your site, your content, and all IP we create, always.” https://jurisdigital.com/services/jurispage/ (checked 2026-11-07)
78. JD Assistant is a WordPress plugin that answers website visitors’ questions using only the firm’s own content. “JD Assistant is a WordPress plugin that uses generative AI to deliver instant, accurate answers to your website visitors using only your content.” https://jurisdigital.com/tools/jd-assistant/ (checked 2026-11-07)
79. PPC management requires a minimum monthly ad spend of $3,000. “PPC management: Management fee plus a minimum monthly ad spend of $3,000.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
80. Juris Digital’s terms require thirty days’ written notice before the beginning of a month to cancel, and cancellation is not effective before the minimum term ends. “Termination requires a thirty (30) day notice before the beginning of a month to cancel or pause for that month.” https://jurisdigital.com/terms-and-conditions/ (checked 2026-11-07)
81. RevOps states it is not a CRM subscription. “Not a CRM subscription, not a new name for marketing reports, and not a promise to redesign the whole practice.” https://jurisdigital.com/services/revops/ (checked 2026-11-07)
82. Juris Digital’s pages do not describe a CRM or client acquisition platform that it provides for the firm’s team to work in. Not publicly disclosed on the pages checked. https://jurisdigital.com/ (checked 2026-11-07)
83. Juris Digital’s pages do not describe AI agents, AI voice agents or call answering that work inquiries with the firm’s team as a Juris Digital service. Not publicly disclosed on the pages checked. https://jurisdigital.com/ (checked 2026-11-07)
84. Juris Digital’s pages do not state who owns the Google Ads or other advertising accounts in its own paid media engagements. Not publicly disclosed on the pages checked. https://jurisdigital.com/ (checked 2026-11-07)
85. JurisPage is priced at $2,000 to $4,000 a month. “Start-up law firm marketing (JurisPage): $2,000 to $4,000 per month.” https://jurisdigital.com/llm-info/ (checked 2026-11-07)
86. JurisPage has published rates and no upfront fee. “Published rates, no upfront fee, no long negotiation to find out the number.” https://jurisdigital.com/services/ (checked 2026-11-07)
87. Juris Digital publishes planning ranges for SEO retainers, from $2,000 to $3,500 a month for a solo or startup foundation up to $25,000 to $100,000+ for a multi-office firm. “Planning estimates range from $2,000–$3,500 per month for a focused solo or startup foundation to $25,000–$100,000+ per month for a multi-office firm.” https://jurisdigital.com/services/law-firm-seo/ (checked 2026-11-07)
88. Rankings.io operates as a managed-service agency and states 95% of its work is done in-house by 160+ full-time employees, with no white labeling. “No white label. 95% of our work is done in-house. We currently have 160+ full-time employees” https://rankings.io/faq/ (checked 2026-11-07)
89. Rankings.io’s pages do not describe AI agents or AI voice agents that work inquiries with the firm’s team. Not publicly disclosed on the pages checked. https://rankings.io/ (checked 2026-11-07)
90. Rankings.io does not publish service pricing and states it builds pricing in a discovery call. Not publicly disclosed on the pages checked. https://rankings.io/services/personal-injury-lawyer-marketing/ (checked 2026-11-07)
91. Rankings.io offers Google Search Ads management for law firms, including branded-search defense and practice-specific landing pages. “We build the campaign structure, ad copy, and practice-specific landing pages for each case type” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
92. Rankings.io offers paid social advertising, building first on Meta (Facebook and Instagram) and describing LinkedIn and TikTok as options. “Paid social advertising for law firms uses targeted ads on Facebook, Instagram, LinkedIn, and TikTok to generate case inquiries” https://rankings.io/services/paid-social/ (checked 2026-11-07)
93. Rankings.io offers a video marketing service in which it plans, films, edits and posts video from one shoot day a month, with long-form video as an add-on. “We write, film, edit, and post every video, then run the ads behind the work.” https://go.rankings.io/videomarketing/ (checked 2026-11-07)
94. Rankings.io offers an AI SEO / GEO service aimed at earning citations in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. “Generative engine optimization (GEO) for law firms is how a law firm earns citations and recommendations in AI answers from ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews.” https://rankings.io/services/ai-seo/ (checked 2026-11-07)
95. Rankings.io describes itself as a law firm marketing agency that works only with law firms. “Legal-only client roster ✓100% law firms” https://rankings.io/ (checked 2026-11-07)
96. Rankings.io states personal injury is its primary specialty, and that it also serves criminal defense, family law, immigration, employment, bankruptcy, estate planning and full-service firms. “Personal Injury Our specialty. ... WE ALSO SPECIALIZE IN Criminal Defense Family Law Immigration Employment Law Bankruptcy Planning and Probate Full-Service Practice” https://rankings.io/ (checked 2026-11-07)
97. Rankings.io states engagements are month-to-month with no long-term contracts. “Month-to-month. No handcuffs. We have to earn our keep every month.” https://rankings.io/faq/ (checked 2026-11-07)
98. Rankings.io states the client owns all assets it produces, including domain, code, content, backlinks, creative, analytics and CRM data. “You do. Every asset we produce is yours: domain, code, content, backlinks, creative, analytics, CRM data.” https://rankings.io/faq/ (checked 2026-11-07)
99. Rankings.io states clients own their Google Ads, LSA and social ad accounts and that it does not run campaigns from accounts it controls. “We never run your campaigns from an account we control, so if you ever leave, everything goes with you.” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
100. Rankings.io states it reviews every ad and landing page for state bar advertising rules before launch. “We review every ad and landing page before it goes live, keeping claims, testimonials, and disclaimers within your state's limits.” https://rankings.io/services/google-ads-for-lawyers/ (checked 2026-11-07)
101. Rankings.io describes expert sales coaching to turn leads into clients. “Our team also focuses on turning leads into clients with our expert sales coaching” https://rankings.io/best-law-firm-seo-company/ (checked 2026-11-07)
102. Rankings.io does not publicly disclose minimum budgets, setup fees, performance guarantees or cancellation notice terms. Not publicly disclosed on the pages checked. https://rankings.io/ (checked 2026-11-07)
103. Rankings.io does not publicly name a proprietary client software platform, client dashboard product, or specific CRM integrations. Not publicly disclosed on the pages checked. https://rankings.io/ (checked 2026-11-07)
104. Rankings.io’s pages do not describe a daily audit of the firm’s ads account. Not publicly disclosed on the pages checked. https://rankings.io/ (checked 2026-11-07)
105. For ChatGPT Ads, Rankings.io states case-level attribution is not yet available and it reports leads via conversion tracking and UTMs. “Case-level attribution isn't available yet, and we will not forecast results on a channel this new.” https://rankings.io/services/chatgpt-ads/ (checked 2026-11-07)
106. Rankings.io states LSA management is a flat fee that does not rise with budget, and its mass tort page describes a flat-rate fee rather than a percentage of ad spend. “Our management fee stays flat at any budget. Growing the channel never raises it.” https://rankings.io/services/google-local-service-ads-for-lawyers/ (checked 2026-11-07)
107. LawLytics describes itself as an AI website platform for law firms. “The AI website platform that knows your firm and your market” https://www.lawlytics.com/ (checked 2026-11-07)
108. The AI plans the site’s pages from a library built for law firms and writes each page for the firm. “It plans the pages from a library built for law firms, then writes each one for your firm.” https://www.lawlytics.com/content (checked 2026-11-07)
109. Every AI change is shown as a redline before it goes live. “Either way you see a redline first, showing exactly what is being added, changed, or cut, next to what is already there.” https://www.lawlytics.com/product (checked 2026-11-07)
110. Starter is $99 a month, month to month, with a move up to Growth available at any time. “Starter is $99 a month, month to month, and you can move up to Growth at any time during your trial or after it.” https://www.lawlytics.com/pricing (checked 2026-11-07)
111. LawLytics states it does not sell PPC and does not manage ad campaigns. “LawLytics doesn't sell PPC and doesn't manage ad campaigns, so we have no stake in whether you buy clicks.” https://www.lawlytics.com/blog/chatgpt-ads-for-lawyers (checked 2026-11-07)
112. The 14-day trial requires a credit card, with no charge if the firm cancels before day 14. “Credit card required to start. Cancel any time before day 14 and you are not charged.” https://www.lawlytics.com/get-started (checked 2026-11-07)
113. Leads and reviews appear in the firm’s dashboard as they happen rather than in a monthly summary. “Every lead and every review, visible in your dashboard the moment it happens, instead of summarized for you once a month.” https://www.lawlytics.com/why-lawlytics (checked 2026-11-07)
114. Any change can be undone or rolled back for a page or the whole site, and LawLytics says this keeps the advertising record many bars expect attorneys to keep. “Undo or redo any change, and roll back a single page or the whole site instantly. Most bars expect attorneys to keep records of their published advertising.” https://www.lawlytics.com/product (checked 2026-11-07)
115. Hosting and updates are part of LawLytics, with no plugins or themes to maintain. “Hosting and updates are part of LawLytics, so there are no plugins to update or themes to patch.” https://www.lawlytics.com/moving-existing-website (checked 2026-11-07)
116. The firm retains ownership of all content, data, trademarks, logos and materials it submits. “You retain ownership of all content, text, images, data, documents, trademarks, logos, and materials that you submit to the Services” https://www.lawlytics.com/terms (checked 2026-11-07)
117. LawLytics’ pages do not describe tracing a signed client or revenue to the marketing source that produced it. Not publicly disclosed on the pages checked. https://www.lawlytics.com/ (checked 2026-11-07)
118. LawLytics’ pages do not describe a CRM, lead scoring, or named integrations with practice management or intake software. Not publicly disclosed on the pages checked. https://www.lawlytics.com/ (checked 2026-11-07)
119. LawLytics’ AI terms make the firm solely responsible for reviewing, verifying, editing and approving all AI output before publication. “You are solely responsible for reviewing, verifying, editing, approving, and monitoring all AI Output before publication” https://www.lawlytics.com/terms (checked 2026-11-07)
120. Monthly billing is month to month; annual billing is a one-year commitment with a larger AI credit allocation. “Monthly billing runs month to month. Annual billing is a one-year commitment and comes with a larger AI credit allocation.” https://www.lawlytics.com/pricing (checked 2026-11-07)
121. Growth is $249 a month, billed annually, with up to 100 pages. “Growth $ 249 /mo billed annually Up to 100 pages” https://www.lawlytics.com/pricing (checked 2026-11-07)
122. Pro is $499 a month and Elite $1,249 a month, both billed annually, with up to 1,000 and 3,000 pages. “Pro $ 499 /mo billed annually Up to 1,000 pages ... Elite $ 1249 /mo billed annually Up to 3,000 pages” https://www.lawlytics.com/pricing (checked 2026-11-07)
123. Pro is open only to Legacy Members moving from Classic, and Elite is not yet open to any clients. “Pro is open now only to Legacy Members moving from Classic, and Elite is not yet open to any clients” https://www.lawlytics.com/pricing (checked 2026-11-07)
124. For 30 days after an account ends the firm may export its content, after which LawLytics may delete it. “For thirty (30) days after your account ends, you may export your Customer Content, after which we may delete it in accordance with Section 24.” https://www.lawlytics.com/terms (checked 2026-11-07)
125. To avoid the next charge a firm must cancel at least five business days before the end of its billing cycle, and prepaid fees are non-refundable. “To avoid being charged for the next billing cycle, you must cancel at least five (5) business days before the end of your current billing cycle. ... All prepaid Fees are non-refundable” https://www.lawlytics.com/terms (checked 2026-11-07)
126. FirmPilot states client websites run on WordPress so the firm keeps the site and the domain regardless of who manages the marketing. “Client websites run on WordPress, so your firm keeps the site and the domain regardless of who manages the marketing.” https://firmpilot.com/blog/personal-injury-lawyer-marketing/ (checked 2026-11-07)
127. FirmPilot’s pages do not state who owns the ad accounts, content or data when an engagement ends, or what leaves with the firm. Not publicly disclosed on the pages checked. https://firmpilot.com/sitemap_index.xml (checked 2026-11-07)
128. FirmPilot states it handles the transition across the Google Business Profile, analytics, ad accounts and CMS when a firm switches from another vendor. “We handle the transition across your Google Business Profile, analytics, ad accounts, and CMS.” https://firmpilot.com/practice-area/small-law-firms/ (checked 2026-11-07)
129. FirmPilot states a retained client can be traced back to the search that started it once the firm’s CRM or intake system is integrated. “Integrate with your CRM or intake system and you can trace a retained client back to the exact search that started it.” https://firmpilot.com/practice-area/solo-law-firms/ (checked 2026-11-07)
130. FirmPilot states it integrates with the firm’s CRM and intake systems to connect marketing to retained clients. “FirmPilot integrates with your CRM and intake systems to connect marketing performance directly to retained clients.” https://firmpilot.com/practice-area/mid-to-large-law/ (checked 2026-11-07)
131. When a firm moves from another agency, Superpractice migrates active campaigns, configures attribution and sets up intake routing. “We migrate your active campaigns, configure attribution, and set up intake routing so nothing drops during the handoff.” https://superpractice.com/pricing.md (checked 2026-11-07)
132. Superpractice says most firms moving from another agency are fully live within 5 business days. “Most firms are fully live within 5 business days.” https://superpractice.com/pricing.md (checked 2026-11-07)
133. A firm can cancel anytime and Superpractice winds down its campaigns. “You can cancel anytime, and we will wind down your campaigns cleanly.” https://superpractice.com/pricing.md (checked 2026-11-07)
134. Superpractice imports a firm’s existing leads and contacts at no extra cost. “We also import your existing leads and contacts at no extra cost.” https://superpractice.com/pricing.md (checked 2026-11-09)
135. A Superpractice website is the firm’s after 12 paid months on a website plan, or sooner by buying out the remaining months at the plan’s full price. If the firm cancels earlier, the site comes down and Superpractice exports its content and lead data. “The site is yours after 12 paid months, or sooner if you buy out the rest of those months at your plan’s full price.” https://superpractice.com/pricing.md (checked 2026-11-09)
136. Every SEO + AI Search plan includes a one-click WordPress and Sanity publishing integration, so articles publish to a site the firm keeps on WordPress. “| One-click WordPress + Sanity publishing integration | Yes | Yes | Yes |” https://superpractice.com/pricing.md (checked 2026-11-07)
137. Articles delivered under an SEO + AI Search plan are the firm’s, and those published on its site stay there. Platform access ends on cancellation, so the firm exports what it needs first. “Articles we deliver are yours, and the ones published on your site stay there.” https://superpractice.com/pricing.md (checked 2026-11-09)
138. Superpractice works in the firm’s own Google Ads accounts. Its AI’s changes reach only those connected accounts. “Changes only ever reach your firm's own connected Google Ads accounts.” https://docs.superpractice.com/google-ads (checked 2026-11-08)

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